PRINCIPAL SECURITIES, INC.
Broker-DealerPosition in NOW — ServiceNow, Inc.
CIK 12600
DES MOINES, IA
Position in NOW
as of Jun 30, 2026
· filed Aug 4, 2026
Position Value
$2,440,401
-$403,254 QoQ
Shares Held
24,581
-9.6% QoQ
Ownership
0.002%
of shares outstanding
% of Portfolio
0.09%
of 13F equity value
Holder Rank
#853
of 2,206 holders
Holding Since
Dec 2023
11 quarters on record
Voting authority
Sole 0%
Shared 0%
None 100%
Common Shares in NOW Over Time
Shares Held
Position Value (USD)
Position in Software - Application
Technology · as of Jun 30, 2026PRINCIPAL SECURITIES, INC. holds $47,422,423 across 25 Software - Application names. NOW ranks #9 (5.1% of the industry book) .
| # | Ticker | Company | Shares | Value (USD) | Open |
|---|---|---|---|---|---|
| 1 | UBER |
Uber Technologies, Inc
|
80,848 | $5,833,991 | |
| 2 | CRM |
Salesforce, Inc.
|
37,173 | $5,823,522 | |
| 3 | ADBE |
Adobe Inc.
|
21,576 | $4,423,511 | |
| 4 | CDNS |
Cadence Design Systems Inc
|
11,626 | $4,363,470 | |
| 5 | SNOW |
Snowflake Inc.
|
13,803 | $3,512,863 | |
| 6 | SHOP |
Shopify Inc.
|
24,442 | $2,790,787 | |
| 7 | ADP |
Automatic Data Processing Inc
|
12,103 | $2,710,466 | |
| 8 | DDOG |
Datadog, Inc.
|
9,844 | $2,562,983 |
All Filings in NOW
Export CSV
11 filing rows on record
| Report Date | Value (USD) | Shares | Type | Discretion | Filed | |
|---|---|---|---|---|---|---|
| 2026-06-30 | $2,440,401 | 24,581 | Shares | Sole | 2026-08-04 | |
| 2026-03-31 | $2,843,655 | 27,199 | Shares | Sole | 2026-05-13 | |
| 2025-12-31 | $3,128,752 | 20,424 | Shares | Sole | 2026-02-12 | |
| 2025-09-30 | $3,244,907 | 3,526 | Shares | Sole | 2025-11-12 | |
| 2025-06-30 | $3,122,278 | 3,037 | Shares | Sole | 2025-08-11 | |
| 2025-03-31 | $2,240,337 | 2,814 | Shares | Sole | 2025-04-30 | |
| 2024-12-31 | $2,983,177 | 2,814 | Shares | Sole | 2025-01-30 | |
| 2024-09-30 | $2,334,357 | 2,610 | Shares | Sole | 2024-10-28 | |
| 2024-06-30 | $4,608,312 | 5,858 | Shares | Sole | 2024-07-31 | |
| 2024-03-31 | $3,763,968 | 4,937 | Shares | Sole | 2024-05-10 | |
| 2023-12-31 | $3,326,154 | 4,708 | Shares | Sole | 2024-05-10 | |
| No filing history on record for this holder in this stock. | ||||||