Prentice Wealth Management LLC

Registered adviser

CIK

1864229

Location

Rochester, NY

Portfolio Value

Small $453,715,944

Diversification

Diversified

Filing Date

Global Rank

#3,811 / 8,811 ▲ 146 · as of Jun 2026

Top Industry

Semiconductors 13.2%

Period ended 21 days ago

Filed Oct 20, 2026 · 1d

23 quarters · since Mar 2021

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 160052

Roster of Oct 1, 2026

Regulatory AUM

$567,504,623

Main clients

Individuals and high net worth (97% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Oct 2026	$567,504,623	Individuals and high net worth (97%)
Mar 2025 to Feb 2026	$467,163,139	Individuals and high net worth (95%)
Feb 2024 to Feb 2025	$393,455,154	Individuals and high net worth (91%)
May 2023 to Jan 2024	$295,262,571	Individuals and high net worth (90%)
Mar 2023 to Apr 2023	$295,262,571	Individuals and high net worth (90%)
Apr 2022 to Feb 2023	$358,752,325	Individuals and high net worth (85%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 71.6% of the book (60%+)

Turnover

Low turnover

15.9% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 14.0 quarters (12+)

Closest benchmark: every 13F filer's combined book, active share 79.4%; sector active share 72.9% against the combined 13F book's sector weights.

Over time 22 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

118 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

15.2%

−1.2 pts

Top 5

54.9%

+1.7 pts

Top 10

72.2%

+0.6 pts

HHI

720

Diversified+9

Portfolio Trend

23 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	80.7%	$366,306,894	35
Technology	6.8%	$30,897,938	24
Financial Services	4.0%	$18,265,787	13
Healthcare	1.9%	$8,662,501	9
Communication Services	1.6%	$7,088,775	7
Industrials	1.4%	$6,462,884	11
Consumer Defensive	1.2%	$5,666,751	8
Consumer Cyclical	1.2%	$5,232,519	6
Energy	0.7%	$3,113,288	2
Basic Materials	0.2%	$1,031,109	2
Utilities	0.2%	$987,498	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
FLBL	Franklin Senior Loan ETF	+76,529	723,393	$16,638,039
SHYM		+73,575	320,623	$6,853,316
CGHM	Capital Group Municipal High-Income ETF	+65,130	332,790	$8,010,255
FLHY	Franklin High Yield Corporate ETF	+54,575	1,131,765	$26,488,959
SCHP	Schwab U.S. TIPS ETF	+50,975	1,122,609	$28,211,164
AGG	iShares Core U.S. Aggregate Bond ETF	+41,754	723,954	$68,442,611
FLMI	Franklin Dynamic Municipal Bond ETF	+22,900	353,359	$8,240,331
DBMF	iMGP DBI Managed Futures Strategy ETF	+10,392	463,970	$15,092,944
XLRE	State Street(R) Real Estate Select Sector SPDR(R) ETF	+8,908	398,811	$16,315,358
DVYE	iShares Trust	+8,223	276,381	$0
JEPI	JPMorgan Equity Premium Income ETF	+7,378	258,768	$14,547,936
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	+5,973	131,232	$49,112,263
FDVV	Fidelity High Dividend ETF	+3,517	247,269	$15,016,646
—		+2,999	31,523	$0
VYMI	VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD INDEX FUND	+2,408	146,531	$14,818,680
—		+2,168	7,843	$0
SPY	Spdr S&P 500 ETF Trust	+1,336	1,922	$1,465,774
NEE	Nextera Energy Inc	+1,058	13,038	$987,498
NVDA	Nvidia Corp	+1,040	17,601	$4,019,716
IBM	International Business Machines Corp	+853	7,270	$1,598,891
VRT	Vertiv Holdings Co	+736	2,260	$545,360
ALL	Allstate Corp	+699	2,446	$542,669
BX	Blackstone Inc.	+528	7,315	$819,938
AMZN	Amazon Com Inc	+469	9,394	$2,340,515
EQWL	Victory Portfolios II	+419	143,064	$0
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
JMHI	JPMorgan High Yield Municipal ETF	−60,826	25,290	$1,187,112
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	−31,797	73,705	$1,729,856
EVYM	Eaton Vance High Income Municipal ETF	−26,081	6,979	$326,966
JMUB	JPMorgan Municipal ETF	−25,296	18,305	$870,951
SCHM	Schwab U.S. Mid-Cap ETF	−6,689	99,545	$3,386,520
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	−1,683	52,073	$3,088,449
T	At&T Inc.	−1,347	18,072	$440,956
USSG	Xtrackers MSCI USA Selection Equity ETF	−1,007	54,069	$3,854,579
CSCO	Cisco Systems, Inc.	−711	10,331	$1,111,925
BAC	Bank Of America Corp /De/	−687	17,511	$953,123
DIS	Walt Disney Co	−511	5,902	$619,119
WFC	Wells Fargo & Company/Mn	−420	8,839	$707,561
KO	Coca Cola Co	−420	9,920	$853,913
AAPL	Apple Inc.	−360	20,045	$6,675,385
CVX	Chevron Corp	−308	4,166	$850,738
NOW	ServiceNow, Inc.	−305	1,799	$241,083
PEP	Pepsico Inc	−274	4,317	$547,050
WMT	Walmart Inc.	−224	11,255	$1,169,619
CRM	Salesforce, Inc.	−218	3,081	$707,305
PM	Philip Morris International Inc.	−206	3,516	$670,923
NFLX	Netflix Inc	−206	5,983	$416,297
ABT	Abbott Laboratories	−193	5,121	$506,108
QCOM	Qualcomm Inc/De	−180	3,750	$690,150
GOOGL	Alphabet Inc.	−174	6,184	$2,127,790
ACN	Accenture plc	−173	1,939	$355,554
No positions match the current search.

New Positions

Positions the filer opened this quarter

3 positions

Ticker	Company	Shares	Value
VBIL	Vanguard Institutional Index Funds	39,644	$3,001,843
JNK	State Street(R) SPDR(R) Bloomberg High Yield Bond ETF	19,026	$1,764,661
BE	Bloom Energy Corp	1,059	$293,321
No positions match the current search.

Sold Out

Positions the filer fully exited

6 positions

Ticker	Company	Shares	Value
XLU	State Street(R) Utilities Select Sector SPDR(R) ETF	41,018	$1,859,756
IEF	iShares 7-10 Year Treasury Bond ETF	19,286	$1,823,877
VCRM	Vanguard Municipal Bond Funds	7,195	$549,698
MTB	M&T Bank Corp	2,045	$486,730
JPST	JPMorgan Ultra-Short Income ETF	4,336	$219,271
PAYX	Paychex Inc	2,058	$202,363
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

118 tracked positions · $453,715,944 total · filing declares 124 positions · $492,506,508 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 118 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AGG	iShares Core U.S. Aggregate Bond ETF	Added	723,954	+41,754	$68,442,611	+1.4%	15.08%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	131,232	+5,973	$49,112,263	+6.0%	10.82%
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	Added	283,007	+295	$44,672,654	+0.7%	9.85%
SCHP	Schwab U.S. TIPS ETF	Added	1,122,609	+50,975	$28,211,164	−0.7%	6.22%
FLHY	Franklin High Yield Corporate ETF	Added	1,131,765	+54,575	$26,488,959	+1.2%	5.84%
FLBL	Franklin Senior Loan ETF	Added	723,393	+76,529	$16,638,039	+12.2%	3.67%
XLRE	State Street(R) Real Estate Select Sector SPDR(R) ETF	Added	398,811	+8,908	$16,315,358	−5.0%	3.60%
DBMF	iMGP DBI Managed Futures Strategy ETF	Added	463,970	+10,392	$15,092,944	+8.7%	3.33%
FDVV	Fidelity High Dividend ETF	Added	247,269	+3,517	$15,016,646	+2.2%	3.31%
VYMI	VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD INDEX FUND	Added	146,531	+2,408	$14,818,680	+4.7%	3.27%
JEPI	JPMorgan Equity Premium Income ETF	Added	258,768	+7,378	$14,547,936	+2.5%	3.21%
VIG	Vanguard Specialized Funds	Reduced	45,580	-82	$10,634,269	−1.6%	2.34%
FLMI	Franklin Dynamic Municipal Bond ETF	Added	353,359	+22,900	$8,240,331	−0.9%	1.82%
CGHM	Capital Group Municipal High-Income ETF	Added	332,790	+65,130	$8,010,255	+15.8%	1.77%
SHYM		Added	320,623	+73,575	$6,853,316	+23.6%	1.51%
AAPL	Apple Inc. PUT + SHARES Technology	Added	23,045	+940	$6,682,270	+12.8%	1.47%
MSFT	Microsoft Corp Technology	Added	10,071	+234	$5,165,415	+40.8%	1.14%
GS	Goldman Sachs Group Inc PUT + SHARES Financial Services	Reduced	6,920	-48	$4,525,586	−11.5%	1.00%
NVDA	Nvidia Corp PUT + SHARES Technology	Added	20,101	+1,340	$4,023,119	+21.1%	0.89%
USSG	Xtrackers MSCI USA Selection Equity ETF	Reduced	54,069	-1,007	$3,854,579	+0.8%	0.85%
AVGO	Broadcom Inc. PUT + SHARES Technology	Added	10,810	+764	$3,660,194	−3.5%	0.81%
SCHM	Schwab U.S. Mid-Cap ETF	Reduced	99,545	-6,689	$3,386,520	−13.5%	0.75%
JPM	Jpmorgan Chase & Co Financial Services	Added	9,468	+170	$3,132,298	+2.9%	0.69%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Reduced	52,073	-1,683	$3,088,449	−3.7%	0.68%
VBIL	Vanguard Institutional Index Funds	NEW	39,644	NEW	$3,001,843	NEW	0.66%
AMZN	Amazon Com Inc Consumer Cyclical	Added	9,394	+469	$2,340,515	+10.0%	0.52%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	4,660	+73	$2,320,447	+1.1%	0.51%
XOM	ExxonMobil Holdings Corp Energy	Added	13,902	+45	$2,262,550	+19.4%	0.50%
RTX	RTX Corp Industrials	Added	11,506	+244	$2,136,088	−0.0%	0.47%
GOOGL	Alphabet Inc. Communication Services	Reduced	6,184	-174	$2,127,790	−6.4%	0.47%
V	Visa Inc. Financial Services	Added	5,159	+269	$1,853,783	+10.5%	0.41%
JNK	State Street(R) SPDR(R) Bloomberg High Yield Bond ETF	NEW	19,026	NEW	$1,764,661	NEW	0.39%
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	Reduced	73,705	-31,797	$1,729,856	−35.5%	0.38%
META	Meta Platforms, Inc. Communication Services	Added	2,335	+75	$1,693,295	+33.0%	0.37%
ABBV	AbbVie Inc. Healthcare	Reduced	6,355	-171	$1,662,404	+1.2%	0.37%
IBM	International Business Machines Corp Technology	Added	7,270	+853	$1,598,891	−11.4%	0.35%
LLY	ELI LILLY & Co Healthcare	Reduced	1,316	-48	$1,522,717	−6.9%	0.34%
JNJ	Johnson & Johnson Healthcare	Added	5,650	+201	$1,495,781	+8.1%	0.33%
MRK	Merck & Co., Inc. Healthcare	Added	10,095	+19	$1,466,904	+13.3%	0.32%
SPY	Spdr S&P 500 ETF Trust	Added	1,922	+1,336	$1,465,774	+235.0%	0.32%
AMP	Ameriprise Financial Inc Financial Services	Reduced	2,670	-14	$1,314,574	+6.8%	0.29%
JMHI	JPMorgan High Yield Municipal ETF	Reduced	25,290	-60,826	$1,187,112	−72.8%	0.26%
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	Held	12,710	0	$1,169,955	+1.4%	0.26%
WMT	Walmart Inc. Consumer Defensive	Reduced	11,255	-224	$1,169,619	−10.0%	0.26%
MA	Mastercard Inc Financial Services	Reduced	2,083	-48	$1,148,712	+5.0%	0.25%
GOOG	Alphabet Inc. Communication Services	Held	3,308	0	$1,127,167	−3.6%	0.25%
CSCO	Cisco Systems, Inc. Technology	Reduced	10,331	-711	$1,111,925	−14.3%	0.25%
COST	Costco Wholesale Corp /New Consumer Defensive	Reduced	1,220	-22	$1,110,614	−4.4%	0.24%
AMD	Advanced Micro Devices Inc Technology	Added	1,789	+3	$1,094,438	+5.5%	0.24%
UNH	Unitedhealth Group Inc Healthcare	Reduced	2,887	-19	$1,059,759	−12.3%	0.23%

Showing the top 50 of 118 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.