Matthew Goff Investment Advisor, LLC

CIK

935359

Location

HOUSTON, TX

Portfolio Value

Small $347,932,994

Diversification

Diversified

Filing Date

Global Rank

#2,864 / 8,232 ▲ 174

Top Industry

Banks - Diversified 16.1%

3Y Alpha vs SPY

-0.9%

Period ended 2 months ago

Filed Apr 17, 2026 · 57d

25 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+72.6%

SPY

+76.5%

Annualised alpha

-0.9%

Max drawdown

−14.3%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

53 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

12.3%

−3.3 pts

Top 5

45.4%

−6.3 pts

Top 10

65.3%

−7.1 pts

HHI

595

Diversified−134

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Financial Services	39.0%	$135,711,677	11
Technology	23.7%	$82,462,369	11
Industrials	11.5%	$40,055,415	7
Healthcare	11.3%	$39,142,700	6
Consumer Defensive	7.5%	$26,263,227	5
Communication Services	3.1%	$10,742,299	2
Energy	2.8%	$9,656,891	7
Consumer Cyclical	0.6%	$1,952,873	2
Unclassified	0.6%	$1,945,543	2

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

12 positions

Ticker	Company	Δ Shares	Shares	Value
XOM	Exxon Mobil Corp	+2,672	24,022	$4,075,572
AVGO	Broadcom Inc.	+1,280	16,126	$4,991,158
PEP	Pepsico Inc	+646	65,327	$10,144,629
LLY	ELI LILLY & Co	+377	1,930	$1,775,156
MRK	Merck & Co., Inc.	+332	116,699	$14,037,722
MS	Morgan Stanley	+298	2,316	$381,144
ADP	Automatic Data Processing Inc	+193	1,200	$243,816
MCD	Mcdonalds Corp	+169	1,980	$615,364
GOOGL	Alphabet Inc.	+160	3,674	$1,056,495
PG	PROCTER & GAMBLE Co	+138	38,993	$5,632,148
JNJ	Johnson & Johnson	+132	23,033	$5,630,186
RTX	RTX Corp	+117	72,344	$13,955,157
No positions match the current search.

Trimmed

Positions the filer reduced

24 positions

Ticker	Company	Δ Shares	Shares	Value
INTC	Intel Corp	−8,481	295,071	$13,021,483
BAC	Bank Of America Corp /De/	−6,273	470,629	$22,943,163
BNY	Bank of New York Mellon Corp	−5,338	255,673	$30,330,487
AMZN	Amazon Com Inc	−3,720	6,422	$1,337,509
AXP	American Express Co	−1,256	50,669	$15,326,359
NVS	Novartis AG	−1,249	84,606	$12,923,566
V	Visa Inc.	−972	66,879	$20,213,508
BRK-B	Berkshire Hathaway Inc	−885	89,227	$42,757,578
MICC	Magnum Ice Cream Co N.V.	−833	36,285	$542,460
DIS	Walt Disney Co	−616	100,496	$9,685,804
MSFT	Microsoft Corp	−613	112,248	$41,550,842
C	Citigroup Inc	−522	18,640	$2,113,962
GEHC	GE HealthCare Technologies Inc.	−452	15,699	$1,117,454
KO	Coca Cola Co	−431	6,658	$506,340
ABBV	AbbVie Inc.	−390	16,822	$3,658,616
ORCL	Oracle Corp	−352	80,834	$11,891,489
UNP	Union Pacific Corp	−338	24,749	$6,004,602
COP	Conocophillips	−313	9,182	$1,212,024
GEV	GE Vernova Inc.	−300	10,254	$8,950,716
MMM	3M Co	−250	1,992	$289,298
OXY	Occidental Petroleum Corp /De/	−250	8,700	$565,500
CSCO	Cisco Systems, Inc.	−163	79,259	$6,149,705
AAPL	Apple Inc.	−76	6,228	$1,580,604
ADSK	Autodesk, Inc.	−15	1,129	$270,282
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
GE	General Electric Co	36,120	$10,249,772
UL	Unilever PLC	165,660	$9,437,650
SPY	Spdr S&P 500 ETF Trust	2,365	$1,538,054
AMAT	Applied Materials Inc /De	753	$257,367
RSG	Republic Services, Inc.	914	$200,184
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
SHEL	Shell plc	3,146	$231,168
META	Meta Platforms, Inc.	341	$225,090
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

53 positions · $347,932,994 total · as of Mar 31, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology

Showing 1–50 of 53 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	89,227	-885	$42,757,578	−5.6%	12.29%
MSFT	Microsoft Corp Technology	Reduced	112,248	-613	$41,550,842	−23.9%	11.94%
BNY	Bank of New York Mellon Corp Financial Services	Reduced	255,673	-5,338	$30,330,487	+0.1%	8.72%
BAC	Bank Of America Corp /De/ Financial Services	Reduced	470,629	-6,273	$22,943,163	−12.5%	6.59%
V	Visa Inc. Financial Services	Reduced	66,879	-972	$20,213,508	−15.1%	5.81%
AXP	American Express Co Financial Services	Reduced	50,669	-1,256	$15,326,359	−20.2%	4.40%
MRK	Merck & Co., Inc. Healthcare	Added	116,699	+332	$14,037,722	+14.6%	4.03%
RTX	RTX Corp Industrials	Added	72,344	+117	$13,955,157	+5.4%	4.01%
INTC	Intel Corp Technology	Reduced	295,071	-8,481	$13,021,483	+16.3%	3.74%
NVS	Novartis AG Healthcare	Reduced	84,606	-1,249	$12,923,566	+9.2%	3.71%
ORCL	Oracle Corp Technology	Reduced	80,834	-352	$11,891,489	−24.9%	3.42%
GE	General Electric Co Industrials	NEW	36,120	NEW	$10,249,772	NEW	2.95%
PEP	Pepsico Inc Consumer Defensive	Added	65,327	+646	$10,144,629	+9.3%	2.92%
DIS	Walt Disney Co Communication Services	Reduced	100,496	-616	$9,685,804	−15.8%	2.78%
UL	Unilever PLC Consumer Defensive	NEW	165,660	NEW	$9,437,650	NEW	2.71%
GEV	GE Vernova Inc. Industrials	Reduced	10,254	-300	$8,950,716	+29.8%	2.57%
CSCO	Cisco Systems, Inc. Technology	Reduced	79,259	-163	$6,149,705	+0.5%	1.77%
UNP	Union Pacific Corp Industrials	Reduced	24,749	-338	$6,004,602	+3.5%	1.73%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	38,993	+138	$5,632,148	+1.1%	1.62%
JNJ	Johnson & Johnson Healthcare	Added	23,033	+132	$5,630,186	+18.8%	1.62%
AVGO	Broadcom Inc. Technology	Added	16,126	+1,280	$4,991,158	−2.9%	1.43%
XOM	Exxon Mobil Corp Energy	Added	24,022	+2,672	$4,075,572	+58.6%	1.17%
ABBV	AbbVie Inc. Healthcare	Reduced	16,822	-390	$3,658,616	−7.0%	1.05%
C	Citigroup Inc Financial Services	Reduced	18,640	-522	$2,113,962	−5.5%	0.61%
NVDA	Nvidia Corp Technology	Held	12,023	0	$2,096,811	−6.5%	0.60%
LLY	ELI LILLY & Co Healthcare	Added	1,930	+377	$1,775,156	+6.4%	0.51%
AAPL	Apple Inc. Technology	Reduced	6,228	-76	$1,580,604	−7.8%	0.45%
SPY	Spdr S&P 500 ETF Trust	NEW	2,365	NEW	$1,538,054	NEW	0.44%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	6,422	-3,720	$1,337,509	−42.9%	0.38%
EPD	Enterprise Products Partners L.P. Energy	Held	35,261	0	$1,334,276	+18.0%	0.38%
COP	Conocophillips Energy	Reduced	9,182	-313	$1,212,024	+36.4%	0.35%
GEHC	GE HealthCare Technologies Inc. Healthcare	Reduced	15,699	-452	$1,117,454	−15.6%	0.32%
PSX	Phillips 66 Energy	Held	5,938	0	$1,081,784	+41.2%	0.31%
GOOGL	Alphabet Inc. Communication Services	Added	3,674	+160	$1,056,495	−3.9%	0.30%
CVX	Chevron Corp Energy	Held	4,080	0	$844,152	+35.8%	0.24%
MRSH	Marsh & Mclennan Companies, Inc. Financial Services	Held	3,749	0	$650,264	−6.5%	0.19%
MCD	Mcdonalds Corp Consumer Cyclical	Added	1,980	+169	$615,364	+11.2%	0.18%
OXY	Occidental Petroleum Corp /De/ Energy	Reduced	8,700	-250	$565,500	+53.7%	0.16%
EOG	Eog Resources Inc Energy	Held	3,760	0	$543,583	+37.7%	0.16%
MICC	Magnum Ice Cream Co N.V. Consumer Defensive	Reduced	36,285	-833	$542,460	−7.8%	0.16%
KO	Coca Cola Co Consumer Defensive	Reduced	6,658	-431	$506,340	+2.2%	0.15%
JPM	Jpmorgan Chase & Co Financial Services	Held	1,408	0	$414,177	−8.7%	0.12%
LAW	CS Disco, Inc. Technology	Held	107,019	0	$408,812	−50.8%	0.12%
QQQ	Invesco Qqq Trust, Series 1	Held	706	0	$407,489	−6.0%	0.12%
GD	General Dynamics Corp Industrials	Held	1,182	0	$405,686	+1.9%	0.12%
MS	Morgan Stanley Financial Services	Added	2,316	+298	$381,144	+6.4%	0.11%
SPGI	S&P Global Inc. Financial Services	Held	868	0	$369,195	−18.6%	0.11%
MMM	3M Co Industrials	Reduced	1,992	-250	$289,298	−19.4%	0.08%
ADSK	Autodesk, Inc. Technology	Reduced	1,129	-15	$270,282	−20.2%	0.08%
AMAT	Applied Materials Inc /De Technology	NEW	753	NEW	$257,367	NEW	0.07%