Baosheng Media Group Holdings Ltd 6-K, filed Oct 16, 2026

Baosheng Media Group Holdings Ltd (BAOS)

6-K 2026-10-16 For: 2026-06-30

Added on October 16, 2026

About this 6-K

Baosheng Media Group Holdings Ltd filed this 6-K on October 16, 2026.

Baosheng Media Group Holdings Limited reported a net loss of $19,221,741 on revenues of $62,701 for the six months ended June 30, 2026, compared with a net loss of $4,175,903 on revenues of $283,039 for the six months ended June 30, 2025. AI summary

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Exhibit No.		Description
99.1		Unaudited Condensed Consolidated Financial Statements as of June 30, 2026 and for the Six Months Ended June 30, 2026 and 2025.
99.2		Operating and Financial Review and Prospects in Connection with the Unaudited Condensed Consolidated Financial Statements for the Six Months Ended June 30, 2026 and 2025.
101.INS		Inline XBRL Instance Document
101.SCH		Inline XBRL Taxonomy Extension Schema Document.
101.CAL		Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF		Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB		Inline XBRL Taxonomy Extension Label Linkbase Document.
101.PRE		Inline XBRL Taxonomy Extension Presentation Linkbase Document.
104		Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).

Baosheng Media Group Holdings Limited

By:	/s/ Lina Jiang
Name:	Lina Jiang
Title:	Chairwoman of the Board and Chief Executive Officer

Date:	October 16, 2026

By:	/s/ Chenfang Zhai
Name:	Chenfang Zhai
Title:	Chief Financial Officer

Date:	October 16, 2026


		June 30,			December 31,
		2026			2025
		(unaudited)
ASSETS
Current Assets
Cash and cash equivalents		$	727,694		$	1,265,845
Short-term investments			8,780			368,253
Accounts receivable, net			2,881,160			4,575,267
Media deposits			61,532			563,582
Loan receivable			12,536,382			—
Due from related parties			—			30,666
Other current assets			1,113,331			74,965
Total Current Assets			17,328,879			6,878,578

Long-term investments			—			4,817,921
Property and equipment, net			480,346			525,055
Operating right-of-use assets, net			163,246			194,207
Total Assets		$	17,972,471		$	12,415,761

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current Liabilities
Short-term bank borrowings		$	1,195,266		$	730,720
Accounts payable			2,075,712			5,365,635
Advance from advertisers			579,269			576,422
Advertiser deposits			585,526			690,781
Income tax payable			274,860			275,198
Accrued expenses and other liabilities			1,884,430			1,489,693
Total Current Liabilities			6,595,063			9,128,449
Total Liabilities			6,595,063			9,128,449

Commitments and Contingencies

Shareholders’ Equity
Ordinary Shares (par value $0.0096 per share, 1,000,000,000 shares authorized; 31,834,487 and 1,534,487 shares issued and outstanding at June 30, 2026 and December 31, 2025, respectively)			305,611			14,731
Additional paid-in capital			68,473,951			41,564,418
Statutory reserve			898,133			898,133
Accumulated deficits			(54,702,167)			(35,480,426)
Accumulated other comprehensive loss			(3,598,120)			(3,709,544)
Total Shareholders’ Equity			11,377,408			3,287,312

Total Liabilities and Shareholders’ Equity		$	17,972,471		$	12,415,761


		For the Six Months Ended
		June 30,
		2026			2025
Revenues		$	62,701		$	283,039
Cost of revenues			(334,760)			(231,311)
Gross (loss) profit			(272,059)			51,728

Operating Expenses
Selling and marketing expenses			(14,845,025)			(134,898)
General and administrative expenses			(1,381,356)			(1,488,283)
Reversal of (provision for) expected credit losses			7,209			(2,656,130)
Total Operating Expenses			(16,219,172)			(4,279,311)

Loss from Operations			(16,491,231)			(4,227,583)

Other Income (Expenses)
Interest (expense) income, net			(15,088)			52,338
Gain from short-term investments			(18,711)			72,521
Impairment of long-term investment			(2,723,858)			—
Other income (loss), net			27,147			(73,179)
Total Other (Expenses) Income, Net			(2,730,510)			51,680

Loss Before Income Taxes			(19,221,741)			(4,175,903)

Income tax expenses			—			—

Net Loss		$	(19,221,741)		$	(4,175,903)

Other Comprehensive Income
Foreign currency translation adjustment			111,424			250,227
Comprehensive Loss		$	(19,110,317)		$	(3,925,676)

Weighted average number of ordinary share outstanding
Basic and Diluted			4,924,542			1,534,487

Loss per share
Basic and Diluted		$	(3.90)		$	(2.72)


										Accumulated
				Additional						Other
	Ordinary Shares			Paid-in		Statutory		Accumulated		Comprehensive		Total
	Shares	Amount		Capital		Reserve		Deficits		Loss		Equity
Balance as of December 31, 2024	1,534,487	$	14,731	$	41,564,418	$	898,133	$	(23,458,777)	$	(4,194,747)	$	14,823,758
Net loss	—		—		—		—		(4,175,903)		—		(4,175,903)
Foreign currency translation adjustments	—		—		—		—		—		250,227		250,227
Balance as of June 30, 2025 (unaudited)	1,534,487	$	14,731	$	41,564,418	$	898,133	$	(27,634,680)	$	(3,944,520)	$	10,898,082

Balance as of December 31, 2025	1,534,487	$	14,731	$	41,564,418	$	898,133	$	(35,480,426)	$	(3,709,544)	$	3,287,312
Issuance of ordinary shares pursuant to a private placement	25,000,000		240,000		12,279,413		—		—		—		12,519,413
Issuance of ordinary shares as share-based compensation	5,300,000		50,880		14,630,120		—		—		—		14,681,000
Net loss	—		—		—		—		(19,221,741)		—		(19,221,741)
Foreign currency translation adjustments	—		—		—		—		—		111,424		111,424
Balance as of June 30, 2026 (unaudited)	31,834,487	$	305,611	$	68,473,951	$	898,133	$	(54,702,167)	$	(3,598,120)	$	11,377,408


		Date of		Place of		% of
Name of Entity		Incorporation		Incorporation		Ownership		Principal Activities
Parent company:
Baosheng Group		December 4, 2018		Cayman Islands		Parent		Investment holding
Wholly owned subsidiaries of Baosheng Group
Baosheng Media Group Limited (“Baosheng BVI”)		December 14, 2018		British Virgin Islands		100		Investment holding
Baosheng Media Group (Hong Kong) Holdings Limited (“Baosheng Hong Kong”)		January 7, 2019		Hong Kong		100		Investment holding
Beijing Baosheng Technology Company Limited (“Beijing Baosheng”)		October 17, 2014		PRC		100		Provision of online marketing channels
Horgos Baosheng Advertising Co., Ltd. (“Horgos Baosheng”)		August 30, 2016		PRC		100		Provision of online marketing channels
Kashi Baosheng Information Technology Co., Ltd. (“Kashi Baosheng”) (Dissolved)		May 15, 2018		PRC		100		Provision of online marketing channels
Baosheng Technology (Horgos) Co., Ltd. (“Baosheng Technology”)		January 2, 2020		PRC		100		Provision of online marketing channels
Beijing Baosheng Network Technology Co., Ltd. (“Baosheng Network”)		March 21, 2021		PRC		100		Provision of online marketing channels
Beijing Xunhuo E-commerce Co., Ltd. (“Beijing Xunhuo”)		April 2, 2022		PRC		100		Advertising optimization services
Beijing Zhiding Baosheng Network Technology Co. Ltd. (“Zhiding Baosheng”)		March 4, 2025		PRC		100		Information consulting services and marketing planning services
Yuansheng Meiyan Healthcare Service (Hainan) Co., Ltd. (“Yuansheng Meiyan”)		April 24, 2025		PRC		100		Information consulting services and marketing planning services


	For the Six Months Ended June 30,
	2026	2025
Average rate	6.8624	7.2526


	June 30,		December 31,
	2026		2025
	(unaudited)
Equity investment without readily determinable fair value measured at Measurement Alternative (a)	$	—	$	2,672,950
Equity investment accounted for using the equity method (b)		—		2,144,971
	$	—	$	4,817,921


	As of June 30,		As of December 31,		As of March 18,
	2026		2025		2021
Volatility	23.61	%	25.04	%	31.26	%
Stock price	2.60		3.48		126.34
Expected life of the warrants to convert	0.22		0.72		5.50
Risk free rate	3.92	%	3.63	%	1.09	%
Dividend yield	0.0	%	0.0	%	0.0	%


Name		Relationship with the Company
Anruitai Investment Limited (“Anruitai”)		22.4% shareholder of the Company as of December 31, 2025, which was diluted to 1.08% as of June 30, 2026 following the Company’s issuance of shares in a private placement.


		For the Six Months Ended
		June 30,						Variance
		2026			2025			Amount			%
Revenues		$	62,701		$	283,039		$	(220,338)		(77.8)	%
Cost of revenues			(334,760)			(231,311)			(103,449)		44.7	%
Gross (loss) profit			(272,059)			51,728			(323,787)		(625.9)	%

Operating Expenses
Selling and marketing expenses			(14,845,025)			(134,898)			(14,710,127)		10,904.6	%
General and administrative expenses			(1,381,356)			(1,488,283)			106,927		(7.2)	%
Reversal of (provision for) expected credit losses			7,209			(2,656,130)			2,663,339		(100.3)	%
Total Operating Expenses			(16,219,172)			(4,279,311)			(11,939,861)		279.0	%

Loss from Operations			(16,491,231)			(4,227,583)			(12,263,648)		290.1	%

Other Income (Expenses)
Interest (expense) income, net			(15,088)			52,338			(67,426)		(128.8)	%
Gain from short-term investments			(18,711)			72,521			(91,232)		(125.8)	%
Impairment of long-term investment			(2,723,858)			—			(2,723,858)		100.0	%
Other income (loss), net			27,147			(73,179)			100,326		(137.1)	%
Total Other (Expenses) Income, Net			(2,730,510)			51,680			(2,782,190)		(5383.5)	%

Loss Before Income Taxes			(19,221,741)			(4,175,903)			(15,045,838)		360.3	%

Income tax expenses			—			—			—		—

Net Loss		$	(19,221,741)		$	(4,175,903)		$	(15,045,838)		360.3	%


		For the Six Months Ended
		June 30,						Variances
		2026			2025			Amount			%
Reversal of (provision for) expected credit losses of accounts receivables		$	14,845		$	(2,694,737)		$	2,709,582		(100.6)	%
(Provision for) reversal of expected credit losses of other current assets			(7,636)			38,607			(46,243)		(119.8)	%
		$	7,209		$	(2,656,130)		$	2,663,339		(100.3)	%


	For the Six Months Ended
	June 30,
	2026		2025
Nature of Revenue:
Rebates and incentives offered by publishers	$	64,415	$	96,348
Net fees from advertisers		(1,714)		186,691
Total	$	62,701	$	283,039

Category of Revenue:
SEM services	$	18,631	$	150,707
Non-SEM services		44,070		132,332
Total	$	62,701	$	283,039


		June 30,			June 30,
		2026			2025
		(unaudited)			(unaudited)
Balance at beginning of the period		$	112,980		$	25,711,852
Charge (reversal of charge) to expenses			(14,845)			2,694,737
Writing off of accounts receivable			—			(10,252,070)
Foreign exchange adjustments			3,294			393,168
Balance at end of the period		$	101,429		$	18,547,687


		June 30,			June 30,
		2026			2025
		(unaudited)			(unaudited)
Balance at beginning of the period		$	2,313,646		$	56,552
Charge (reversal of charge) to expenses			7,636			(38,607)
Foreign exchange adjustments			71,012			(697)
Balance at end of the period		$	2,392,294		$	17,248


		June 30,			December 31,
		2026			2025
		(unaudited)
Property		$	508,052		$	492,941
Office equipment			133,276			146,394
Vehicles			—			143,812
Electronic equipment			104,087			110,957
Less: Accumulated depreciation			(265,069)			(369,049)
		$	480,346		$	525,055