EverQuote, Inc. (EVER) Q3 2025 Earnings Call Transcript

ladies and gentlemen thank you for standing by my name is colby and i'll be your conference operator today at this time i would like to welcome you to the ever quote q3 2025 earnings call all lines have been placed on mute to prevent any background noise and after the speaker's remarks there will be a question and answer session if you'd like to ask a question at that time please press star then the number one on your telephone keypad if you'd like to withdraw your question at any time, please press star 1 again. I'll now turn the call over to Brindley Johnson.

Thank you. Good afternoon, and welcome to EverQuotes' third quarter 2025 earnings call. We'll be discussing the results announced in our press release issued today after the market closed. With me on the call this afternoon are Jamie Mendel, EverQuotes' Chief Executive Officer, and Joseph Sanborn, EverQuotes' Chief Financial Officer. During the call, we will make statements related to our business that may be considered forward-looking statements under federal securities laws, including statements concerning our financial guidance for the fourth quarter of 2025. Forward-looking statements may be identified with words and phrases such as expect, believe, intend, anticipate, plan, may, upcoming, and similar words and phrases. These statements reflect our views only as of today and should not be considered our views as of any subsequent date. We specifically disclaim any obligation to update or revise these forward-looking statements except as required by law. Forelooking statements are subject to a variety of risks and uncertainties that could cause the actual results to differ materially from our expectations. For discussion of those risks and uncertainties, please refer to our SEC filings, including our annual report on Form 10-K and our quarterly reports on Form 10-Q on file with the Securities and Exchange Commission and available on the Investor Relations section of our website. Finally, during the course of today's call, we referred to certain non-GAAP financial measures, which we believe are helpful to investors. A reconciliation of GAAP to non-GAAP measures was included in the press release we issued after the close of Market Today, which is available on the Investor Relations section of our website. And with that, I'll turn it over to Jamie.

Thank you, Brindley, and thank you all for joining us today. We achieved record top and bottom line performance in Q3. Our team continues to help carriers and agents drive profitable policy growth amidst a healthy underwriting environment. We're making steady progress toward our vision of becoming the number one growth partner to P&C insurance providers by delivering, one, better performing referrals, two, bigger traffic scale, and three, a broader suite of products and services. As we innovate new products, release features, and further embed AI into our marketplace, we are fast evolving from a lead gen vendor to a growth solutions partner for our customers. We continue to partner more closely with carriers and differentiate our marketplace through Smart Campaigns, our AI bidding product. In Q3, we launched Smart Campaigns 3.0, which leverages our latest model to deliver better performance than our 2.0 version. For example, a customer who recently migrated from 2.0 to 3.0 saw a 7% improvement in ad spend efficiency, an early indication that the new model is materially improved. When customers adopt smart campaigns and experience these types of performance improvements, they often shift more budget to EverQuote. As we secure more budget, we also gain more data, and as a consequence of our AI driven systems can further improve campaign performance. As evidence of this flywheel working, in Q3, we were notified by a major national carrier that we have become their number one customer acquisition partner in our channel for the first time. Turning to our local agent customers, we continue making progress in our evolution from a lead vendor to a one-stop growth partner as we roll out and gain adoption of additional products and services to help agents grow. As of October, over 35% of our local agent customers are using more than one of EverQuotes four agent products, which demonstrates broadening adoption, but also ample room for continued growth through product expansion within our existing customer base. Our consumer acquisition teams continued executing well in Q3, despite elevated competitive pressure in the insurance advertising landscape. In Q4, we have begun to ramp investments in scaling new traffic channels and programs to support future growth. Since our IPO in 2018, EverQuote has committed to growing 20% and expanding adjusted EBITDA margin by 100 to 150 basis points per year on average. Over the six-year period through 2024, we delivered as promised with a 21% revenue CAGR and an average of over 200 basis points of margin improvement per year. As we approach the end of the year, we have confidence that we will deliver once again in 2025. And now, we have set our sights on reaching a billion dollars of annual revenue in the next two to three years, while transforming into a multi-product, AI-powered, profitable growth solutions provider for carriers and agents. Consistent with our track record of saying what we will do and doing what we say, we look forward to updating you on our progress as we drive full steam ahead into 2026. I'll now turn the call over to Joseph to discuss our financial results.

Thank you, Jamie, and thank you all for joining. Today, I will be discussing our financial results for the third quarter of 2025, as well as our guidance for the fourth quarter of this year. We delivered record results in the third quarter, achieving new quarterly highs for revenue, variable marketing dollars of EMD, adjusted EBITDA, and net income. In addition, we continued to enhance our operating performance and drove expanding levels of profitability as reflected by our record adjusted EBITDA margin. Total revenues in the third quarter grew 20% year-over-year to a record $173.9 million. Revenue growth was primarily driven by stronger enterprise carrier spend, which was up over 27 percent from the comparable period last year. Revenue from our auto insurance vertical increased to $157.6 million in Q3, up over 21 percent year-over-year. Revenue from our home and renters insurance vertical increased to $16.3 million in Q3, up 15 percent year-over-year. V&D increased to a record $50.1 million in the third quarter, up 14% from the prior year period. Variable marketing margin, or VMM, was 28.8% for the quarter. Turning to operating expenses in the bottom line. As we scale and drive top-line growth, we continue to expand operating leverage in our business through disciplined expense management and by utilizing AI and other technology investments to deliver incremental efficiency. In the third quarter, we grew net income to a record $18.9 million, up from $11.6 million in the prior year period. Q3 adjusted EBITDA increased to a record $25.1 million, representing a 33% increase year-over-year and significantly outpacing the strong revenue growth we achieved during the same period. Adjusted EBITDA margin expanded to 14.4%. Cash operating expenses, which excludes advertising spend in certain non-cash and other one-time charges, were $25.1 million in Q3. As expected, this was up in the previous quarter by approximately $1.5 million for planned investments in our AI and technology capabilities, but effectively flat on a year-over-year basis. We reported operating cash flow of $19.8 million for the third quarter. To note, temporary timing differences in working capital impact our cash conversion from adjusted EBITDA compared to prior quarters. During the quarter, we repurchased 900,000 shares of our Class A common stock for $21 million from Leak Ventures, which is an entity affiliated with funds advised by David Blunden, Evercoach's chairman and co-founder. We believe this was an accretive use of capital, which enabled us to efficiently execute a portion of our recently announced 50 million share buyback program. This transaction approach reduced shares outstanding by 2% in a manner that did not adversely impact liquidity in EverQuote's public float. This repurchase reiterates our confidence in EverQuote's ability to generate long-term sustainable growth and free cash flow while maintaining a strong balance sheet. We ended the period with no debt and cash-in-cash equivalents of $146 million. We continue to operate in a favorable environment where carriers are broadly enjoying healthy underwriting margins and consumer shopping activity remains elevated. We expect these conditions to persist for the foreseeable future. Of note, approximately 80% of our top 25 historical carrier partners were below peak quarterly spend in our marketplace in Q3, reflecting ample room for additional growth. Now turning to guidance for the fourth quarter of 2025, we expect revenue to be between $174 and $180 million, representing 20% year-over-year growth at the midpoint. We expect V&D to be between $46 and $48 million, representing 7% year-over-year growth at the midpoint. And we expect digestibility to be between $21 and $23 million, representing 16% year-over-year growth at the midpoint. As we continue to deliver better than expected revenue, we are taking the opportunity to invest in existing and new traffic lines in Q4. While these traffic investments will further build our competitive differentiation and better position EverQuote for long-term growth, they are expected to put some pressure on VMM and VMD in the period, which in turn impacts Q4 adjusted EBITDA and associated margin. Based on the midpoint of our guidance for Q4, we're expecting full-year 2025 annual growth in revenues of approximately 35% and annual growth in adjusted EBITDA of over 55%, reflecting our strong operating leverage. It is also worth noting that the midpoint of our Q4 revenue guide, in combination with Q3 results, implies top-line growth of 20% for the second half of 2025, compared to prior record revenues in the second half of 2024. In summary, our performance year-to-date reflects our steadfast commitment to strong execution and a clear strategy. As we look ahead to 2026 and beyond, we remain focused on our goal of creating a $1 billion revenue business by being the leading growth partner for P&C Insurance and delivering on our long-term target of achieving average annual revenue growth of 20% with 20% adjusted EBITDA margins, a rule of 40 company. We believe that our clear strategy and the strength of our team and operating model will position EverQuote to deliver continued growth and expanding profitability. Jamie and I will now take your questions.

We will now begin the question and answer session. If you'd like to ask a question, please press star, then the number one on your telephone keypad to raise your hand and enter the queue. If you'd like to withdraw your question at any time, simply press star one again. Thank you. Your first question comes from the line of Maria Ripps. Your line is open.

Great. Good afternoon and thanks so much for taking my questions and congrats on the strong quarter here. Just in terms of the sort of broader industry backdrop, as you pointed out, carrier profitability has been strong and some investors have been asking whether carriers are approaching peak margins. Can you share your view on the sustainability of current profitability levels and what that means for customer acquisition spend?

Sure. Thanks, Maria. So, yeah, carrier underwriting is back to like a very healthy and steady state level. You know, acquisition spend tends to lag the profitability a bit. And so, we still see quite a bit of room to go in terms of the advertising spend keeping pace with the profitability trends. You know, we've still got at least we've got one major carrier, national carrier, that's in the process of reactivating in Q4. We've still got 80 percent of our top 25 partners below their historical high watermark of spend. And, you know, still certain state carrier combinations that are kind of working their way through. So the good news is these soft market cycles tend to last, you know, five plus years, and we think we're in the very early stages of it. So we do see some opportunity for continued strengthening as the balance of the carriers, you know, catch up in terms of their advertising spend with respect to where their underwriting profitability is now.

That's very helpful. And then you've talked about sort of elevated investments in AI capabilities, technologies, sort of data assets here in the second half of the year. To the extent you can talk about this, what are some sort of key platform features or innovations that investors should expect in 2026?

Yeah, so some of our most significant investment has been in our Smart Campaigns product. That's our machine learning-based carrier bidding product. We've been getting broader adoption of that product over the course of the last year or and we've been investing in improving model accuracy and adding features to those models. And all the results that we've seen so far as customers adopt smart campaigns and then, you know, as we upgrade to newer versions is that they drive meaningful performance in carrier improvement. And sorry, meaningful improvement in carrier performance. So as that happens, you know, the the net effect is the carrier will allocate more budget in our direction relative to alternatives and it helps kind of propel this flywheel of better performance better pricing more traffic more data and that helps us drive more performance so that's the area we've been most focused on we do expect to extend some of the um ai bidding products to local agents as we turn the corner into the next year and that's an area we've been focused on i've also spoken a bit about conversational voice we've we have managed to introduce ai voice into our into our call workflows and that's achieving you know good levels of performance and that's really beginning to allow us to interact more with customers through uh through sort of ai modalities which we expect to extend from that voice modality down funnel and into others over time got it That's very helpful.

I appreciate the call.

Thanks, Maria.

Your next question comes from the line of Zach Cummins with B. Riley Securities. Your line is open.

Yeah, thanks for taking my questions. Good afternoon and congrats on a strong performance here in Q3. Jamie or Joseph, both of you could probably comment on this, but can you give me a little more insight into kind of the incremental investments that you're making into new channels in Q4? Or is there any way to break out kind of the anticipated impact that you're seeing to VMM and Q4 as a result of these channels? Just trying to get a sense of what's the best way to think about VMM over the next couple Why don't I start and then I'll let Joseph expand on it.

So, you know, the channels, there's a handful of channels that, you know, we have most of which we have been active in in the past, but have, you know, subsided through the hard market and now we're in the process of rebuilding these are some of the characterize them as higher funnel channels so that could be social video display connected tv things like that and typically when you launch new campaigns in these channels it takes a while to kind of get the right you know creative the right bidding strategy in place um and and for that period of time when you're just the early stages of optimizing those campaigns they tend to run at lower in some cases even negative margin. And so that's kind of how it flows through into the financials. The other sort of category that we're focused on is AI search. Historically, we've not done much SEO traffic here at EverQuote, for better or worse. Today, I'd say that's kind of a positive thing because we haven't been, there's been nothing to sort of disrupt as the organic search results have changed.

And so we view the AI search as kind of a clean sheet for us, and we're making some investments and beginning to build out our presence in those uh in those platforms with regards to so just turning to the numbers on vmm if you look at the midpoint of our guide it's sort of you know you know close to 27 on vmm margin we were closer to 29 28.8 in q3 comparable in q2 so when i think about the impact in the quarter it's probably a couple hundred basis points of investment you're doing in new traffic channels on the vmm line so just to give you a context and i think is how we think about vmm in general we still think it's going to be the high 20s over time it'll you know it'll fluctuate quarter quarter based on what's going on in the broader market i think it's important to call out when you think about vmm margin two factors one is it reflects the advertising environment we do not control we do not control what the advertising environment broadly what we do control is is how we apply our models and our technology to be efficient and going after that advertising dollar exactly you and i've talked about this in the past just for context if you look at our vmm margin being in the high 20s Go back to 2023 when our business was much smaller. The VMM margin in auto was in the high 20s, and we're a $250, $275 million business. The fact we're two and a half times bigger now in scale, and we're having the same margin speaks to, yes, there is certainly a more competitive advertising environment and more folks going after, but our bidding technology is working. We're getting more efficient, and that's driving results.

So we'll continue to make those investments this quarter, and you'll see those benefits as we progress into 2026 and beyond understood and just my one follow-up question is just the broader appetite that you're seeing uh for from your carrier partners to ramp up budgets i thought it was interesting to hear that 80 of your top 25 still isn't at peak spend so just curious what you're hearing from from some of these partners and how they're thinking about uh deploying budgets as as we move into 2026. sure so maybe i'll start with you know uh where we are now in Q4.

So typically we have a seasonally down Q4. If you go on the average of seasonality for the past seven years, you know, typically Q3 to Q4 is down. So, you know, you know, four or five percent dip. We're actually showing that we're actually expecting a quarter that's up at the midpoint, actually up in the full range of our guidance. So I think that reflects that we see carriers seeing really healthy underwriting margins that we've been talking about throughout this year. As we've progressed through the year, some of the uncertainty has been replaced by greater certainty, whether it be the impact of tariffs on underwriting costs, whether it be the cap environment. As we've gone further into the year, they're feeling stronger, and we're seeing that result in what we're seeing today, which is them defining the normal seasonal pattern and really engaging to continue customer acquisition. As you look to next year, as Jamie touched on, the backdrop remains very strong for carriers. We see an environment where the health will continue on the underwriting margins for everything we're seeing and hearing from our carrier partners as jamie mentioned often the health the health of the carers it becomes before you actually see the spend pick up as fully so i think there's continued growth you'll see from carriage into next year and you match that on the consumer side where we have consumers continuing to shop for alternatives and that's a really good combination for us understood well thanks for taking my questions and congrats again on the strong results thank you zach your next question comes on the line of Jason Cryer with Craig Hollum.

Your line is open. Great. Thank you, guys.

So we're hearing a lot more from carriers that are pursuing kind of strategies that would have rebating to consumers. So I'm just curious what your take is on that, if there's any impact, if that kind of takes away from budget that historically could go into performance marketing, or if that has any impact on what you guys could potentially absorb from carriers. Thank you.

We've been, we have not heard anything about that in our sort of interactions with carriers. I think it's a representative of the broader underwriting environment, which again is quite healthy, meaning the carriers are quite profitable. And so, you know, rebates are one way they can sort of approach that depending on what problem they're trying to solve. But I would say the overarching problem that most carriers right now are trying to solve is growth. And that's all they talk to us about. And that's reflected in how they're kind of leaning into the marketplace probably right now.

Appreciate it. And then, so last year, as we got into this time of the year, we saw somewhat of a budget flush from carriers. You'd pointed out the attractive profitability metrics. Is that predicated on guide, or I'm just curious what you are assuming in the balance of Q4 here, what's baked into the guide? Thanks.

Yeah, so for the guide to Q4 is obviously assuming carriers define the normal seasonal pattern being down from Q3 to Q4. So, what the underlying basis for that is that carriers are seeing sort of pulling forward investment into this quarter. I won't use the term you used. I'll say they were pulling forward growth investment into Q4 and customer acquisition from, and I think that's clearly happening, and that's reflected in our guide.

And Joseph, that year-end budget flush isn't really having much of an impact to VMM? That's not a component of the sequential pressure?

So I guess when you look at the VMD line, all those things equal, Q4, if you have an environment where you're defying the seasonal pattern on revenues being higher than the norm, that that can put some pressure on advertising costs, particularly in Q4, on some traffic areas, we have broader competition from retail and holidays. So there can be some impact in DMM in the quarter from that. But I'd say that's relative to what we described earlier, that's more modest than our investments in the new traffic channels. I think theoretically, it has some impact in the Q4. But I guess when I still come back to the carriers and their budgets for the period, I think we go into this saying, they feel very bullish, and they're reflecting that. I think relative to last year at this time, I think they're coming into this quarter seeing with a greater sense of clarity on how the year is progressing. They're quite healthy. As they progress through the year, the uncertainty they may have seen, whether it's from tariffs affecting underwriting costs or uncertainty over the cat environment, those uncertainties have been replaced by clarity. As they've gotten those, they're able to lean in early in Q4, and we're reflecting that in our guide.

All right. Appreciate the thoughts. Thanks.

Thank you, Jason.

Your next question comes from Ralph Schaukart with William Blair. Your line is open.

Good evening. Thanks for taking the question. On the call today, Jamie, you talked quite a bit about transforming the model from lead generation vendor to multi-product provider, which obviously would be pretty important in a strategic shift. Just any more color you can provide in this without disclosing exact products for competitive reasons, but just conceptually, just trying to figure out where you're focused on product innovation. And then can you maybe sort of talk about the evolution of this change in the model? And would you be, I guess, sort of moving away from a transactional model or sort of like entertaining new revenue model in the future? Any help on that would be great.

Yeah. Yes. So, I mean, we have strong, large relationships with, you know, all the big carriers and thousands of local agents. And those relationships have been built and are predicated predominantly on the sort of referral, right, that the click or the lead that we're selling to the carrier or the agent. And our sense is that both the carriers and the agents, we can deliver them a lot more value by wrapping sort of value-add technology, data, services around that core referral product. So in the case of a carrier, the example we've talked about is giving them bidding services through smart campaigns, AI-enabled bidding solution. There are other services that I, on the carrier side, will not mention at this time. You know, on the agent side, again, the vision is to really evolve to become their one-stop shop for all things growth. So agents spend money on leads to generate growth, but there are a lot of other things that they spend money on, whether it's telephony services or calls or digital services. And, you know, we've now built out a much more robust product suite that allows us to solve for the vast majority of agents' needs as it relates to growing their local agency. So the idea is build these deeper relationships, which add a lot more value. They're built on mutual trust, more data sharing, and they're built on top of some of our distinct advantages and the data that we have and the technology that we're able to build around that data to ultimately deliver more performance for the agent, for the carrier, and also allow them to consolidate to have fewer vendors to deal with. So that's like the thrust of the strategy. As it relates to the commercial model, Ralph, I think over time the answer is yes. And we started doing this with the local agents. We do have, albeit relatively modest relative to the scale never quote but we do have a nice chunk of recurring subscription revenue that that um is building with the local agents as we execute on this strategy and so i do think there's opportunities to begin to think about evolving the commercial model over time but the most important thing to us right now is to get the products right to get them adopted to prove the value and then we build from there that's great thanks jim thanks ralph your next question comes from the line of mayok Tandon, Needham, and Company.

Your line is open.

Thank you. Good evening, Chris, Jamie and Joseph on the quarter. Jamie, I wanted to touch on the billion-dollar revenue target. Is that an organic target, or would you also factor in M&A to get to that level? Because when I think about what Joseph said, the 20% growth model, then that would get you close to a billion dollars in actually two, two-and-a-half years. So just curious on sort of what are the underlying drivers behind that target and whether it's organic or does it include potential M&A?

Yes. So we have a plan to achieve that goal organically. And I'll let Joseph expand on how we think about M&A in this context. But when I talk about our path to a billion dollars, it's an organic path and we've got the roadmap. You know, on the distribution side, it's really about just executing the playbook, which is improving the performance for carriers and agents through use of our AI products like Smart Campaigns in order to get more budget and more favorable pricing. We can take that budget, that pricing, and push it downstream back into traffic to increase our traffic share. But at the same time, we're going to be expanding into more traffic channels, as we've talked about earlier already. So we're accessing more traffic and winning more of it. And then, you know, we've got a lot of room to continue growing in our non-auto verticals, specifically in home, and as we can start to consider other P and C verticals that might make sense under that umbrella. So that's more or less the ingredients of the path to a billion, and we think we can get there organically in the time frame that I suggested. it.

I think you kind of got there is, Mike, just for those who weren't doing the math as quickly, you know, that implies if it took three years, it'd be sort of, you know, mid to high teens would be the growth rate. If it took two years, it'd be sort of low 20s in terms of this is revenue growth rate. So I think that gives you a sense of how we frame it. Like we feel bullish on our ability to get here through organic means. Do we see an opportunity to potentially supplement that through M&A? Yeah, we see that opportunity as well. In our minds, M&A comes back to the same criteria we discussed previously with folks is we view it as accelerating our strategy to win in P&C and being the number one growth partner to carriers and agents in this vertical. We think there could be opportunities to do that. We do by no means see those as necessary to achieve that billion dollar goal. Got it.

That's super helpful. And then also just turning to margins. I think, Joseph, you said 100 to 150 bps is the target model. I know that's not guidance, But just as I think about that, is that going to come from eventually maybe a little bit of an improvement in BMM when some of these maybe advertising pressures abate, or would it be more heavily weighted towards operating leverage in the model?

So I think when I look at EBITDA, I just give some context, right? So 2023, we had none, right? 2024, we went to 11.6%. I think we brought a lot of operating leverage into the model and really focused where we we're spending on our investments in technology, the things that give us greater leverage. If you look at 2025 and the midpoint of our guide, it implies we're actually going to gain over 200 basis points at the midpoint from 2024, so that 13.6 percent or whatever. So I think you're seeing this at a pretty significant clip over the past few years. As we look to next year, we always say 100 to 150 basis points on average. I'd probably say we're targeting towards the lower end of that for next year as we think about EBITDA. But I also would say that EBITDA, we view it as continue to be high cash converting. So that EBITDA will be a very high cash conversion into operating cash flow in the period, just subject to no minimum working capital. And then in terms of margins, you know, I would say we still sort of continue to see VMM in the high 20s. I think it's important to give some context in this, which is, you know, it is a market where there's things we control and there's things we don't control. You don't control the broad advertising environment where we buy advertising. So there's more demand in that market or less demand in that market that can impact advertising costs in the period. What we do control is the investments we make in our bidding technology and how we use that technology to more efficiently acquire traffic and drive that to our carriers and agents. And so when I think about the business, I'd say we still think high 20s, it'll fluctuate quarter to quarter based on various things going on in the market and also the investments we're making. but again on the operating expense and then the operating expense side you know we certainly will see a step up from q4 to q1 as we you know customarily do and we'll continue to be making investments in our in our technology around AI and others our data playing investments to win we're not just trying to do this to drive 20% growth and get to the EBIT down margin overnight we are going to do in a way that's setting us up to really succeed in this market long term and really be the premier growth partner to care as an agent in the long term.

Very helpful, Calder. Thank you so much.

Thank you, Mike.

Your next question comes from Jed Kelly with Oppenheimer. The line is open.

Hey, great. Thanks for taking my question. Just on investing in some of the newer traffic channels, how much of this is at your discretion doing this versus some of your competitors that are probably also operating at low 20% margins. And I imagine they're doing this to drive more traffic to carriers to get more budget. So can you just talk about how much of your discrepancy versus potentially responding to competitors?

It's entirely in our discretion, right? I mean, we are making investments that are very much consistent with our long-term strategy. And, you know, we think these are investments that will help us achieve that billion-dollar goal, you know, grow at 20%, get to that 20% adjusted EBITDA margin over time. So this is all very consistent with our long-term strategy. We don't, we have, I mean, we don't pay super close attention to how, you know, our competitors' margins or ad costs are moving around over time, right? Like, we have our financial plan, and, you know, we've got a pretty good track record of achieving that plan. I can appreciate that. Others may choose to make certain tradeoffs at various points in time, but we've, you know, we've had a pretty consistent track record just kind of executing our plan and staying heads down, and getting into these channels will be important for us to achieve that plan. Because the demand from the carriers and agents is definitely there right now. And we've got to, you know, we've got to be able to continue growing volume to meet that demand.

And then just as a follow-up, how should we view your OPEX and sort of your longer-term goals as a percentage of VMM, I guess? Because, you know, one could argue your VMM is actually your true revenue, right? So how should we look at that?

Yeah, I guess, Chad, I appreciate you've made that comment before. I continue to look like EBITDA margins in a traditional sense relative to revenues, just EBITDA margins. And so they were 11.6% in 24. The midpoint of our guide puts them, you know, mid 13.5% this quarter, so a couple hundred basis improvement from last year. And we'll add another 100 basis points, you know, as our target for next year. And we'll continue to do that, you know, 100 to 150 basis points every year thereafter. So I think that's how we think about it. And, of course, as VMD scales, of course, the thing we are doing is some dollars will go to the bottom line to drive incremental adjusted, but some dollars in a given quarter will go to investment. Those investments will be principally in technology areas, particularly around AI, and are leveraging our data assets to help us build a longer-term – to position us for longer-term growth and competitive differentiation. And that remains our strategy, and that's how we're approaching it. And that means OPEX, you'll see those investments as we build through next year. But just as we've done this year, we've managed very carefully in terms of as we've added incremental investments, you've seen as we said at the start of this year, it would add 150 basis points in just EBITDA. We've added actually 200 basis points, if you look at the midpoint of our guide, if that is achieved. And so I think we're very good at saying what we're going to do and then execute against that and then delivering as a result.

Thank you. Very helpful and great quarter.

Thank you, Ted.

Your next question comes from the line of Corey Carpenter with J.P. Morgan. Your line is open.

Hey, guys. Good afternoon. I had two financial questions just on the traffic investments. How long do you expect those to impact VMM margins, and do you ultimately expect them to run a parity with your other channels? That's the first question. And the second question, a lot of talk around the 20% growth target. Maybe just ask directly, is that something you think is achievable next year given the tougher comp?

Yeah, so I'll take the first one. I mean, the investments typically, you know, when we're ramping up a new channel or a new traffic program, it's one to two quarters where we're launching, we're optimizing, and we're scaling, at which point I do think that these channels would kind of blend in at comparable, you know, at VMM levels to our existing traffic portfolio. So we don't view these channels as weighing down VMM in the long term. But there's a bit of a startup cost that you incur when we start launching into some of the new channels.

And then in terms of our top-line growth, there's some context, right? As we look at, obviously, as you point out, we've had some tougher comps, relatively speaking, as given the very strong growth we've had, you know, 24 into 25 as auto recovery has progressed. You know, what we mentioned in our preparator marks is in the second half of 25, we've had 20% year-on-year growth relative to the second half of 24, which was a record prior to this year, second half of this year. So I think you're seeing us, you know, continuing to do well as levels start to normalize. And then we talk about our two- to three-year goal of getting to a billion dollars in revenue. So I'm not going to tell you in this call if we're going to get exactly 20% next year or not, but I think as we look at it, we feel very good about averaging 20% over time and, importantly, getting to that billion-dollar goal in two to three years top-line growth organically.

Great.

That's helpful. Thank you both. Thank you, Corey.

Our final question comes from Mitch Rubin with Raymond James. Your line is open.

Hey, thank you guys for taking my questions, Mr. Mitch, on behalf of Greg Peters. So I was wondering if you could provide us with an update on the progress of California with carrier participation and how much impact a full panel of carriers would be. Thanks.

Yeah, so California has been sort of steadily kind of ramping, you know, carrier by carrier, segment by segment. And so it's, you know, there is meaningful spend in the state now. I think it's like a top three to five state in Q3. Of course, it is the largest state, so it's still just, you know, it's not quite proportional to its potential scale yet. But so we view California as having still some room to grow. It's a little hard to dimensionalize that, but, you know, we think that there could be still some meaningful upside left in California as we progress into next year. And we would hope to get California back to kind of a steady state environment sometime in 2026.

Great. Thank you for calling on that. So my follow-up is, you guys have done a great job on managing on advertisement costs. Where is there any room for improvement? Where is most of the incremental leverage going to come from investments in technology?

So I think the way we look at the business is we're always looking to drive efficiency in the business, right? How do we simplify? How do we be more efficient in the business? And as we've talked about in some of our prior calls, I think it has been one thing that's been ingrained in us as a management team is, you know, how do we think about, you know, think about how we spend our dollars in a way that we're getting the right return for shareholders. It's having gone through the period we did, it's sort of a silver lining in that period. So that has continued. And we continue to see ways that we bring more efficiency into business. So, for example, this year, headcount is up roughly 10% if I look into Q3 where we landed. it, but operating costs are basically the same. At Reflex, we are driving efficiency. We're changing the composition of the team. We're also using technology to make the team more efficient and get more productivity through As we look ahead to next year, we're not seeing a lot of significant increase in headcount, but we are seeing continued investment in AI areas and including technologies that would help the team leverage AI more efficiently. And so that's where I think you'll continue to see us doing that, and that will be driving I think a lot of leverage for us in efficiency going forward.

Yeah, just to give maybe a couple of examples, right? Like where, you know, our AI bidding technology has really allowed us to do a lot more with our traffic operations teams where they're, you know, we've effectively automated a huge amount of work that used to be manual. Now we've turned that and we spark campaigns out to our carriers and our carrier facing teams now have to do a lot less manual campaign management on behalf of carriers. So all of our bidding automation has been a huge unlock in terms of efficiency. Within our engineering organization, you know, we've got broad adoption now of co-pilots for engineering. In some cases, you know, we have teams that are writing code, like they're just inferencing code as the primary way of writing code. So we're getting some real benefit in our engineering organization. What else? We've talked about our voice agents, right? So our call center operations, you know, we're now begun to introduce voice agents into that to reduce some of the reliance on human call center operators. So it's really at every sort of within every function of the business, we are finding ways to drive efficiency. And we are, in fact, going function by function to sort of systematically identify activities that can be automated using Gen. AI or, you know, just good old-fashioned software. And, you know, that is a process that will continue all through next year.

Thanks. I appreciate the color on that. Congratulations on a great print.

Thank you.

All right. Yeah, go ahead. Go ahead, operator.

If there were no further questions in queue, I'd like to turn the conference back over to management for closing remarks.

Thank you. Thank you. And thank you all for joining. The state of the business is strong. It's getting stronger as we continue to produce record performance quarter after quarter. We are accelerating right now our innovation, new products, features, traffic data, AI capabilities. And as we do, we're transforming from a lead gen vendor to a growth solutions partner for our customers. We are very energized to continue growing towards our billion-dollar revenue goal as we build EverQuote into the leading growth partner for P&C insurance providers. Thanks all for joining today.

This concludes today's conference call. You may now disconnect.