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FMX 6-K

Mexican Economic Development Inc (FMX)

6-K 2025-04-28 For: 2025-04-28
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Added on April 11, 2026

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2025

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V.

(Exact name of Registrant as specified in its charter)

Mexican Economic Development, Inc.

(Translation of Registrant’s name into English)

United Mexican States

(Jurisdiction of incorporation or organization)

General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, Nuevo León 64410

México

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports

under cover of Form 20-F or Form 40-F:

Form 20-F x Form 40-F ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(1): ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(7): ¨

Indicate by check mark whether by furnishing the information contained in this

Form, the registrant is also thereby furnishing the information to the

Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ¨ No x

If "Yes" is marked, indicate below the file number assigned to the registrant in

connection with Rule 12g3-2(b): 82-_____________

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the

registrant has duly caused this report to be signed on its behalf of the

undersigned, thereunto duly authorized.

FOMENTO<br>ECONÓMICO MEXICANO, S.A. DE C.V.
By: /s/ Martin Felipe Arias<br>Yaniz
Martin Felipe Arias Yaniz
Director of Finance and Corporate<br>Development
Date: April, 28, 2025

Exhibit 99.1

1Q 2025

Results

April 28, 2025

Investor Contact

(52) 818-328-6167

[email protected]

femsa.gcs-web.com

Media Contact

(52) 555-249-6843

[email protected]

femsa.com

| April 28, 2025   |  Page 1 |

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HIGHLIGHTS

Monterrey, Mexico, April 28, 2025 — Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX; BMV: FEMSAUBD, FEMSAUB) announced today its operational and financial results for the first quarter of 2025.

· FEMSA: TotalConsolidated Revenues grew 11.1% and Income from Operations increased4.9% compared to 1Q24.
· FEMSA Retail^1^:****Proximity Americas total Revenues grew 6.8%<br>and Income from operations decreased 11.8% versus 1Q24.
· SPIN: Spinby OXXO had 8.9 million active users^2^ representing 20.9%growth compared to 1Q24 while Spin Premia had 25.2 million active loyalty users^2^ representing 15.9% growth<br>compared to 1Q24, and an average tender^3^ of 42.5% which increased from 35.1% tender in 1Q24.
· COCA-COLA FEMSA: TotalRevenues and Income from Operations grew 10.0% and 7.4%, respectively<br>against 1Q24.

Financial Summary for the First Quarter 2025

Change vs. comparable period

Total Revenues Gross Profit Income from<br><br> Operations Same-Store Sales
As Reported 1Q25 1Q25 1Q25 1Q25
FEMSA Consolidated 11.1 % 15.8 % 4.9 %
Proximity Americas 6.8 % 10.0 % (11.8 )% (1.8 )%
Proximity Europe 18.0 % 14.8 % (14.6 )% N.A.
Health 21.0 % 23.5 % 27.4 % 15.4 %
Fuel 1.8 % 4.4 % (13.9 )% 6.1 %
Coca-Cola FEMSA 10.0 % 12.0 % 7.4 %
Comparable^(A)^
FEMSA Consolidated 5.6 % 8.3 % 1.7 %
Proximity Americas 1.4 % 7.2 % (11.0 )% (2.2 )%
Proximity Europe 0.9 % (1.9 )% (27.7 )% N.A.
Health 7.0 % 8.7 % 11.7 % 3.5 %
Fuel 1.8 % 4.4 % (13.9 )% 6.1 %
Coca-Cola FEMSA 5.9 % 7.8 % 3.2 %

José Antonio Fernandez Carbajal, FEMSA’s Chief Executive Officer, commented:

“During the first quarter, we were able to navigate a challenging environment and calendar across several markets, particularly in Mexico, taking advantage of our resilient, geographically diversified business platform, and our outstanding team. For example, Coca-Cola FEMSA leveraged solid volume performance and currency tailwinds in most of its South American markets to offset softer trends in Mexico, keeping them in a position to deliver a solid set of results for the quarter. We also saw promising performances from several of our international health retail operations, enhanced by favorable FX tailwinds as certain South American currencies strengthened against the Mexican peso.

At Proximity Americas, we had a slower start to the year. In many ways we were able to anticipate this, given the combination of an adverse calendar, a continued soft consumer environment, and a demanding comparison base, particularly at OXXO Mexico where these trends manifested themselves in the form of a decline in same-store traffic, that in turn put some pressure on the top line. We were able to mitigate this pressure with another strong showing at the gross margin level, however, we are also facing higher expenses that largely reflect increased labor costs. Accordingly, we have put in place or accelerated a broad array of top-line and cost-cutting initiatives to drive revenues and commercial income, and to mitigate the higher operating and overhead expenses.

Fortunately, we have good visibility into certain elements of our Mexico business for the rest of the year, and our base case is projecting a recovery as we approach mid-year and gaining momentum during the third quarter and beyond. Global macroeconomic uncertainty is high right now, but given what we can estimate now, and the variables that are within our control, we anticipate 2025 will turn out to be another solid year for us, particularly when we consider that the second half of the year weighs more than the first half for many of our business units. We have been through slowdowns many times before, and our businesses have demonstrated time and time again their defensive and resilient nature, and their ability to adapt and emerge from these tough periods in good, if not better, shape.

We are constructive on the initiatives being implemented across businesses, and on the multiple levers we can utilize to drive incremental revenues, lower costs, and ultimately profitability. We remain cautiously optimistic and confident that we have a powerful and resilient business platform, a solid strategy, and the best possible team to carry out the task.”

^1^ FEMSA Retail: Proximity Americas & Europe, Fuel and FEMSA<br>Health.
^2^ Active User for Spin by OXXO: Any user with a balance or that<br>has transacted within the last 56 days.
Active User for Spin Premia: User that has transacted at least<br>once with OXXO Premia within the last 90 days.
^3^ Tender: OXXO MXN sales with Spin Premia redemption or accrual<br>/ Total OXXO MXN Sales, during the period.
^(A)^ Please refer to page 12 for our definition of “comparable”<br>and a description of the factors affecting the comparability of ou r financial and operating performance.
| April 28, 2025   |  Page 2 |

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QUARTERLY RESULTS

Resultsare compared to the same period of previous year

FEMSACONSOLIDATED

1Q25Financial Summary

Amounts expressed in millions of Mexican Pesos (Ps.)

1Q25 1Q24 Var. Comp.^(A)^
Total Revenues 195,820 176,334 11.1 % 5.6 %
Gross Profit 78,918 68,178 15.8 % 8.3 %
Gross Profit Margin (%) 40.3 38.7 160 bps
Income from Operations 13,565 12,936 4.9 % 1.7 %
Operating Margin (%) 17.2 19.0 (180 bps )
Adjusted EBITDA^1^ 25,303 23,254 8.8 %
EBITDA Margin (%) 12.9 13.2 (30 bps )
Net Income 8,943 5,794 54.3 %

NetDebt^2^ ex-KOF^3^

Amounts expressed in millions of Mexican Pesos (Ps.)

As of March 31, 2025 Ps. US4
Cash and Investments 139,206
Financial Debt 76,266
Lease Liabilities 108,767
Net debt 45,828
ND / Adjusted EBITDA 0.69 x

All values are in US Dollars.

Total revenues increased 11.1% in 1Q25 compared to 1Q24, driven by growth across all our business units, and reflecting the benefit from favorable exchange rate effects due to the depreciation of the Mexican peso against many of our foreign operating currencies. After accounting for currency tailwinds and M&A, revenues grew 5.6%.

Gross profit increased 15.8%. Gross margin increased 160 basis points, mainly reflecting margin expansions in Proximity Americas, Health, Fuel and Coca-Cola FEMSA, offset by a margin contraction in Proximity Europe.

Income from operations increased 4.9%, mainly explained by favorable exchange rate effects. The consolidated operating margin was 17.2% as a percentage of total sales, representing a contraction of 180 basis points, reflecting margin contractions in Proximity Americas, Proximity Europe, Fuel and Coca-Cola FEMSA. This was partially offset by margin expansion in our Health Division. After accounting for currency tailwinds and M&A, income from operations grew 1.7%.

The effective income tax rate was 42.2% in 1Q25. Our income tax provision was Ps. 4,781 million in 1Q25, reflecting a combination of: i) a structurally higher effective tax rate due to recurring non-deductible tax losses from Spin and certain expenses which are primarily labor related, and ii) a one-time non-recurrent payment related to a contingency from 2018. Excluding the one-time effects, the income tax rate would have stood at approximately 37%, in line with last year’s recurrent trend.

Net consolidated income was Ps. 8,943 million, compared to Ps. 5,794 million in 1Q24, reflecting: i) a 630 million increase in income from operations, ii) a non-cash foreign exchange gain of Ps. 439 million, compared to a loss of Ps. 1,125 million in 1Q24 related to our U.S. dollar-denominated cash position positively impacted by the depreciation of the Mexican peso; iii) other financial income of Ps. 1,622 million compared to a 1,416 expense in 1Q24, reflecting a financial instrument gain of Ps. 1,107 million related to our remaining position in Heineken; and iv) a gain in net income from discontinued operations of Ps. 2,490 million reflecting a gain related to the divestment of our plastics solutions operations. This result was despite an increase in net interest expense of Ps. 3,046 million, compared to Ps. 1,961 million in 1Q24, and an increase in income taxes explained above.

Net majority income was Ps. 1.62 per FEMSA Unit^5^ and US$0.79 per FEMSA ADS^4^.

Net Debt / EBITDA. As of March 31, 2025, cash and investments were Ps. 139,206 million and total debt was Ps. 185,033 million, resulting in net debt of Ps. 45,828 million. Our Net Debt / EBITDA ratio ex-KOF was 0.69x which was an increase from 0.24x in the 1Q24.

Capital expenditures amounted to Ps. 8,788 million, 4.5% as a percentage of total sales, and an increase of 16.1% compared to 1Q24, reflecting higher CAPEX at Coca-Cola FEMSA, mainly deployed to increase our production and distribution capacity, and in Proximity Americas, mainly allocated towards new store openings and the remodeling and optimization of existing stores.

^1^ Adjusted EBITDA: Operating Income + Depreciation + Amortizations + other non-cash charges.
Adjusted EBITDA ex-KOF: FEMSA Consolidated Adjusted EBITDA as described above – Coca-Cola FEMSA’s Consolidated Adjusted EBITDA<br>+ Dividends received by FEMSA from Coca-Cola FEMSA and other investments.
^2^ All Net Debt calculations are shown on an Ex-KOF basis. For a detailed reconciliation of this metric please see table on page 16 of this<br>document.
^3^ ex-KOF: FEMSA Consolidated reported information – Coca-Cola FEMSA Consolidated reported information.
^4^ The exchange rate published by the Federal Reserve Bank of New York for March 31, 2025 was 20.4582 MXN per USD.
^5^ 5FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares<br>and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of March 31,<br>2024 was 3,578,226,270, equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by 5.
^(A)^ Please refer to page 12 for our definition of “comparable”<br>and a description of the factors affecting the comparability of our financial and operating performance.
| April 28, 2025   |  Page 3 |

| --- | | PROXIMITY AMERICAS<br><br> <br>OXXO (Mexico, USA & Latam^1^) | | --- |

1Q25 Financial Summary – ProximityAmericas

Amounts expressed in millions of Mexican Pesos (Ps.)

1Q25 1Q24 Var. Comp.^(A)^
Same-store sales (thousands of Ps.)^2^ 918.7 935.8 (1.8 )% (2.2 )%
Total Revenues 74,886 70,085 6.8 % 1.4 %
Gross Profit 32,379 29,423 10.0 % 7.2 %
Gross Profit Margin (%) 43.2 42.0 120 bps
Income from Operations 4,389 4,979 (11.8 )% (11.0 )%
Income from Operations Margin (%) 5.9 7.1 (120 bps )
Adjusted EBITDA 8,632 8,698 (0.8 )%
Adjusted EBITDA Margin (%) 11.5 12.4 (90 bps )

Total revenues increased 6.8% in 1Q25 compared to 1Q24 reflecting 1.8% decline in same-store sales, offset by a 6.7% store expansion and currency tailwinds relative to the US and South American currencies. The decline in same-store sales was driven by a decrease of 6.6% in store traffic and a 5.1% growth in average customer ticket. Excluding the addition of the US operation to the division that we began consolidating on October 1^st^, 2024, as well as currency tailwinds, total revenues increased 1.4%. These figures reflect a challenging quarter, including the impacts from an adverse calendar setup that had one less day in February and the shift of Holy Week to the 2Q, a soft consumer environment, and tougher weather conditions, particularly in January. Furthermore, Proximity Americas again saw lackluster results from the Thirst and Gathering consumption occasions, two of the most important categories for OXXO, with decreases in the beer and soft drinks categories, as well as tobacco. During the quarter, the OXXO store base in Mexico, USA and Latam expanded by 384 stores. This division had 1,556 total net store additions for the last twelve months, which includes 249 stores from our acquisition of Delek’s retail operations in the USA. As of March 31, 2025, Proximity Mexico had a total of 24,846 stores.

Gross profit reached 43.2% of total revenues, reflecting a 120-basis point expansion driven again by the continued growth of commercial income and financial services.

Income from operations declined by 11.8% compared to the 1Q24 and represented 5.9% of total revenues which is a 120-basis point contraction. The decline and margin contraction is mainly explained by an increase in selling expenses related to higher labor costs, impacted by the low double-digit increase in the minimum wage implemented in Mexico earlier this year, and administrative expenses related to our continued investment in commercial capabilities such as segmentation, revenue management, and data analytics.

^1^ OXXO Latam: OXXO Colombia, Chile and Peru.
^2^ Same-store Sales including OXXO Mexico and Latam, this does not<br>include our USA operations.
(A) Please refer to page 12 for our definition of “comparable”<br>and a description of the factors affecting the comparability of our financial and operating performance.
| April 28, 2025   |  Page 4 |

| --- | | PROXIMITY AMERICAS<br><br> <br>Other formats | | --- |

Bara^1^

Total revenues increased by 24.2% in 1Q25 compared to 1Q24, reflecting an average same-store sales increase of 7.4%, a strong performance in the grocery, dairy and frozen food categories, and the addition of 136 net new Bara stores during the last twelve months. Growth was partially offset by the same adverse calendar effect explained above, in addition to one extra day off that was provided to all employees on January 1. During the quarter, the Bara store base expanded by 31 units reaching a total of 510 Bara stores as of March 31, 2025.

Grupo Nós^2^

Total revenues of OXXO Brazil in 1Q25 grew 42.1%^3^ year-over-year. This figure reflects the successful evolution and expansion of the OXXO value proposition in the country, which resulted in same-store sales growth of 11.2%^3^, as well as the addition of 104 net new OXXO stores for the last twelve months. During the quarter, the store base expanded by 21 units. As of March 31, 2025, Grupo Nós had a total of 615 OXXO stores.

^1^ Bara store count and results are not consolidated within the Proximity<br>Americas reported figures.
^2^ OXXO’s non-consolidated joint-venture with Raízen<br>in Brazil. 3 In local currency, BRL
^3^ In local currency, BRL
| April 28, 2025   |  Page 5 |

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PROXIMITY EUROPE

Valora

1Q25 Financial Summary – ProximityEurope

Amounts expressed in millions of Mexican Pesos (Ps.)

1Q25 1Q24 Var. Comp.^(A)^
Total Revenues 12,909 10,939 18.0 % 0.9 %
Gross Profit 5,431 4,730 14.8 % (1.9 )%
Gross Profit Margin (%) 42.1 43.2 (110 bps )
Income from Operations 331 388 (14.6 )% (27.7 )%
Income from Operations Margin (%) 2.6 3.5 (90 bps )
Adjusted EBITDA 1,750 1,670 4.8 %
Adjusted EBITDA Margin (%) 13.6 15.3 (170 bps )

Total revenues increased 18.0% in 1Q25 compared to 1Q24, reflecting a relevant favorable effect from the appreciation of currencies against the Mexican peso. Excluding currency effects, total revenues were flat due to flat retail sales and lower sales in our B2B foodservice business. The lower sales from the B2B foodservice were expected due to the non-renewal of a one-time successful campaign in the US that benefited 2024 results.

Gross profit reached 42.1% of total revenues, reflecting a 110 basis-point margin contraction explained by lower B2B foodservice sales, as such sales have a structurally higher margin. Gross profit grew 14.8% compared to 1Q24, but declined 1.9% on a currency-neutral basis, reflecting the factors mentioned above.

Income from operations declined 14.6% versus the 1Q24 and represented 2.6% of total revenues, a 90 basis-point decrease year-on-year, reflecting almost the same impact on gross margin of the weaker B2B foodservice performance. On a comparable basis, income from operations declined 27.7%. Although the higher operating expenses rose by 16.9% to Ps. 5,106 million, on a currency-neutral basis the increase in expenses would have been essentially flat.

^(A)^ Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

| April 28, 2025   |  Page 6 |

| --- | | HEALTH | | --- |

1Q25Financial Summary - Health

Amounts expressed in millions of Mexican Pesos (Ps.) except same-store sales

1Q25 1Q24 Var. Comp.^(A)^
Same-store sales (thousands of Ps.) 978.5 847.7 15.4 % 3.5 %
Total Revenues 21,972 18,154 21.0 % 7.0 %
Gross Profit 6,453 5,226 23.5 % 8.7 %
Gross Profit Margin (%) 29.4 28.8 60 bps
Income from Operations 766 601 27.4 % 11.7 %
Income from Operations Margin (%) 3.5 3.3 20 bps
Adjusted EBITDA 1,980 1,701 16.4 %
Adjusted EBITDA Margin (%) 9.0 9.4 (40 bps )

Total revenues increased 21.0% in 1Q25 compared to 1Q24, driven by revenue growth across Colombia, Chile and Ecuador and partially offset by a challenging competitive environment and store closures in Mexico. Revenues benefited from the appreciation of currencies against the Mexican peso but still grew 7.0% on a currency-neutral basis and despite negative results in Mexico. During the quarter, the net store base decreased by 67 units reaching a total of 4,594 locations across our territories, as of March 31, 2025. This figure reflects the addition of 154 net new locations in the last twelve months. Same-store sales increased by an average of 15.4% in Mexican pesos and 3.5% on a currency-neutral basis.

Gross profit was 29.4% of total revenues, representing a 60-basis point expansion year on year, reflecting strategic commercial initiatives, higher retail sales in Colombia, increased profitability in Chile, and continued efficiencies driven by our centralized purchasing office, which has enabled the division to optimize procurement. Mexico managed to maintain a flat gross margin despite the challenging environment.

Income from operations amounted to 3.5% of total revenues, an expansion of 20 basis points, resulting in an increase of 27.4%, or 11.7% on a comparable basis, mainly explained by gross margin improvement and strong tailwinds from a relatively weaker Mexican peso. This result was supported by growth in Colombia, Chile and Ecuador, partially offset by negative results in Mexico. Operating expenses increased 23.0% to Ps. 5,687 million, or 8.3% on a comparable basis, explained by higher labor costs, utilities, and store expansion, mainly in Colombia.

^(A)^ Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

| April 28, 2025   |  Page 7 |

| --- | | FUEL | | --- |

1Q25 Financial Summary

Amounts expressed in millions of Mexican Pesos (Ps.) except same-station sales

1Q25 1Q24 Var.
Same-station sales (thousands of Ps.) 8,285.4 7,806.2 6.1 %
Total Revenues 15,237 14,693 1.8 %
Gross Profit 1,817 1,740 4.4 %
Gross Profit Margin (%) 11.9 11.6 30 bps
Income from Operations 456 530 (13.9 )%
Income from Operations Margin (%) 3.0 3.5 (50 bps )
Adjusted EBITDA 799 840 (4.8 )%
Adjusted EBITDA Margin (%) 5.2 5.6 (40 bps )

Total revenues increased 1.8% in 1Q25 compared to 1Q24, reflecting a 6.1% average same-station sales increase, driven by 0.2% growth in average volume and 5.9% increase in the average price per liter, as well as volume growth in our institutional customer network. The OXXO Gas retail network had 562 points of sale as of March 31, 2025.

Gross profit was 11.9% of total revenues, representing a 30-basis point expansion year on year, reflecting only a moderate increase in the cost of sales, as well as revenue management initiatives.

Income from operations represented 3.0% of total revenues and a 13.9% decline due to operating expenses growing faster than gross profit. Operating expenses increased 12.5% to Ps. 1,361million, mainly reflecting higher labor expenses due to the minimum wage increase earlier in the year, as well as costs associated with a restructuring process which will allow us to face the voluntary industry-wide price commitments with a leaner organization.

| April 28, 2025   |  Page 8 |

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FEMSA Retail Operations Summary

TotalRevenue Growth (% vs year ago)

1Q25
Proximity Americas
OXXO^1^ 1.4 %
Mexico 1.2 %
OXXO Latam^2^ 35.3 %
Other Proximity Americas formats
Bara 24.2 %
OXXO Brazil^3^ 42.1 %
Proximity Europe^4^ 0.9 %
OXXO Gas 1.8 %
FEMSA Health^5^ 7.0 %
Chile^6^ 4.6 %
Colombia^7^ 14.0 %
Ecuador^8^ 6.4 %
Mexico (8.6 )%
1 OXXO Consolidated figures shown in a local currency weighted average. <br><br>Excludes OXXO US operations
--- ---
2 Includes OXXO Colombia, Chile and Peru, figure shown in MXN.
3 Local currency (BRL). <br><br>Operated through Grupo Nós, our joint-venture with Raízen.
4 Local currency (CHF).
5 Local currency weighted average.
6 Local currency (CLP).
7 Local currency (COP).
8 Local currency (USD).

TotalUnit Growth (% vs year ago)

1Q25
Proximity Americas
OXXO 6.7 %
Mexico 5.6 %
OXXO Latam^1^ 6.8 %
Other Proximity Americas formats
Bara 36.4 %
OXXO Brazil^2^ 20.4 %
Proximity Europe^3^ (0.4 )%
OXXO Gas (1.4 )
FEMSA Health 3.5 %
Chile 5.5 %
Colombia 16.4 %
Ecuador 7.1 %
Mexico (5.9 )%
1 Includes OXXO Colombia, Chile and Perú.
--- ---
2 Operated through Grupo Nós, our joint-venture with Raízen.
3 Includes company owned and franchised units.

Same-StoreSales

1Q25
Proximity Americas
OXXO^1^ (2.2 )%
Mexico (2.6 )%
OXXO Latam^2^ 10.5 %
Other Proximity Americas formats
Bara 7.4 %
OXXO Brazil^3^ 11.2 %
Proximity Europe^4^ N.A.
OXXO Gas 6.1 %
FEMSA Health^5^ 3.5 %
Chile^6^ 4.5 %
Colombia^7^ 27.7 %
Ecuador^8^ 0.8 %
Mexico (11.5 )%
1 OXXO Consolidated figures shown in a local currency weighted average. <br><br>Excludes OXXO US operations
--- ---
2 Includes OXXO Colombia, Chile and Peru, figure shown in MXN.
3 Local currency (BRL). <br><br>Operated through Grupo Nós, our joint-venture with Raízen.
4 Local currency (CHF).
5 Local currency weighted average. <br><br>Only includes retail sales. FEMSA Health Include franchised stores in Ecuador.
6 Local currency (CLP).
7 Local currency (COP).
8 Local currency (USD).
| April 28, 2025   |  Page 9 |

| --- | | SPIN^1^ | | --- |

Spin by OXXO

Spin by OXXO acquired 0.7 million users during the quarter to reach 13.8 million total users in 1Q25, compared to 10.9 million users in 1Q24. This represents an increase of 26.9% YoY and a 2.0% compound monthly growth rate.

Active users^2^ represented 65.0% of the total acquired user base representing 20.9% growth and reaching 8.9 million. Total transactions per month increased 26.2%^3^ during the quarter to reach an average of 64.0 million per month in 1Q25, reflecting continued positive user engagement.

Spin Premia

Spin Premia acquired 2.8 million users during the quarter to reach 55.7 million total users in 1Q25, compared to 44.0 million users in 1Q24. This represents an increase of 26.6% YoY and a 2.0% compound monthly growth rate. Active users^4^ represented 45.2% of the total acquired user base representing 15.9% growth and reaching 25.2 million. The average tender^5^ during the quarter was 42.5%.

COCA-COLA FEMSA

Coca-Cola FEMSA’s financial results and discussion thereof are incorporated by reference from Coca-Cola FEMSA’s press release, which is attached to this press release or may be accessed by visiting coca-colafemsa.com.

^1^ Digital@FEMSA’s results are included within the Other<br>business segment
^2^ Active User for Spin by OXXO: Any user with a balance or that<br>has transacted within the last 56 days.
^3^ Represents the growth of average monthly transactions in 1Q25<br>compared to average monthly transactions in 1Q24.
^4^ Active User for Spin Premia: User that has transacted at least<br>once with OXXO Premia within the last 90 days.
^5^ Tender: OXXO MXN sales with Spin Premia redemption or accrual<br>/ Total OXXO MXN Sales, during the period.
| April 28, 2025   |  Page 10 |

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RECENTDEVELOPMENTS

· On April 11, 2025, FEMSA announced that<br>it held its Annual Shareholders’ Meeting today (“the Shareholders’ Meeting”), during which the shareholders approved<br>the consolidated financial statements for the year ended December 31, 2024, the 2024 CEO’s annual report and the opinion of<br>the Board of Directors for the year 2024.

The Annual Shareholders’ Meeting elected the members of the board of directors and the members of each of the Audit Committee, the Corporate Practices and Nominations Committee and the Operations and Strategy Committee of the Board for 2025.

The list of the elected directors can be found in the following link: https://femsa.gcs-web.com/corporate-governance/board-of-directors

The Annual Shareholders’ Meeting declared and approved the payment of an ordinary cash dividend of Ps. 0.95475 per each Series "D" share and Ps. 0.7638 per each Series "B" share, which amounts to Ps. 4.5826 per "BD" Unit (BMV: FEMSAUBD) or Ps. 45.826 per ADS (NYSE: FMX), and Ps. 3.8190 per "B" Unit (BMV: FEMSAUB), to be paid in four equal installments, payable on April 25 of 2025, July 18 of 2025, October 17 of 2025 and January 16 of 2026.

Additionally, the Annual Shareholders’ Meeting declared and approved the payment of an extraordinary cash dividend of Ps. 2.1060 per each Series "D" share and Ps. 1.6848 per each Series "B" share, which amounts to Ps. 10.1084 per "BD" Unit (BMV: FEMSAUBD) or Ps. 101.084 per ADS (NYSE: FMX), and Ps. 8.4240 per "B" Unit (BMV: FEMSAUB), to be paid in four equal installments, payable on April 25 of 2025, July 18 of 2025, October 17 of 2025 and January 16 of 2026.

For additional information, please refer to the Summary of Resolutions in the Shareholders Meeting section of our corporate website at: https://femsa.gcs-web.com/shareholder-meeting-information

· On<br> April 24, 2025, FEMSA announced that it had filed its annual report on Form 20-F<br> for the fiscal year ended December 31, 2024 with the U.S. Securities and Exchange Commission<br> (SEC) and its annual report, for the same period, with the Comisión Nacional Bancaria<br> y de Valores (Mexican Banking and Securities Commission) and the Bolsa Mexicana de Valores<br> (Mexican Stock Exchange). These reports are available on FEMSA's investor relations website<br> at http://ir.femsa.com.
| April 28, 2025   |  Page 11 |

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CONFERENCE CALL INFORMATION

Our First Quarter 2025 Conference Call will be held on: Monday, April 28, 2025, 10:00 AM Eastern Time (8:00 AM Mexico City Time). The conference call will be webcast live through streaming audio.

Telephone: Toll Free US: (866) 580 3963
International: +1 (786) 697 3501 ****
Webcast: https://edge.media-server.com/mmc/p/eovsj9jj/
Conference ID: FEMSA

If you are unable to participate live, the conference call audio will be available on https://femsa.gcs-web.com/financial-reports/quarterly-results

| April 28, 2025   |  Page 12 |

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ABOUT FEMSA

FEMSA is a company that creates economic and social value through companies and institutions and strives to be the best employer and neighbor to the communities in which it operates. It participates in the retail industry through a Proximity Americas Division operating OXXO, a small-format store chain, and other related retail formats, and Proximity Europe which includes Valora, our European retail unit which operates convenience and foodvenience formats. In the retail industry it also participates though a Health Division, which includes drugstores and related activities and Spin, which includes Spin by OXXO and Spin Premia, among other digital financial services initiatives. In the beverage industry, it participates through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume. Across its business units, FEMSA has more than 392,000 employees in 18 countries. FEMSA is a member of the Dow Jones Best-in-Class World Index & Dow Jones Best-in-Class MILA Pacific Alliance Index, both from S&P Global; FTSE4Good Emerging Index; MSCI EM Latin America ESG Leaders Index; S&P/BMV Total México ESG, among other indexes.

The translations of Mexican pesos into US dollars are included solely for the convenience of the reader, using the noon buying rate for Mexican pesos as published by the Federal Reserve Bank of New York on March 31, 2025, which was 20.4582 Mexican pesos per US dollar.

FORWARD-LOOKING STATEMENTS

This report may contain certain forward-looking statements concerning our future performance that should be considered as good faith estimates made by us. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.

Our consolidated financial statements as of and for the year ended December 31, 2025, are not yet available, and the independent audit of those financial statements is ongoing and has not yet been completed. The unaudited preliminary financial information as of and for the year ended December 31, 2025, presented herein, is preliminary and subject to change as we complete our financial closing procedures and prepare our consolidated financial statements, and as our independent registered public accounting firm completes its audit of such consolidated financial statements. As of the date of this release, our independent registered public accounting firm has not expressed an opinion or any other form of assurance on any financial information as of or for the year ended December 31, 2025, or on our internal control over financial reporting as of December 31, 2025. Our audited consolidated financial statements may differ materially from this preliminary information and will also include notes providing additional disclosures.

COMPARABILITY

Our “comparable” term means, with respect to a year-over-year comparison, the change of a given measure excluding the effects of: (i) mergers, acquisitions, and divestitures; and (ii) translation effects resulting from exchange rate movements. In preparing this measure, management has used its best judgment, estimates, and assumptions to maintain comparability.

Nine pages of tables and Coca-Cola FEMSA’s press release to follow

April 28, 2025 | Page 12

FEMSA – Consolidated Income Statement

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 % of rev. 2024 % of rev. % Var. % Comp.^(A)^
Total revenues 195,820 100.0 176,334 100.0 11.1 5.6
Cost of sales 116,902 59.7 108,157 61.3 8.1
Gross profit 78,918 40.3 68,178 38.7 15.8 8.3
Administrative expenses 9,967 5.1 8,349 4.7 19.4
Selling expenses 55,423 28.3 46,679 26.5 18.7
Other operating expenses (income), net ^(1)^ (36 ) (0.0 ) 217 0.2 (116.6 )
Income from operations ^(2)^ 13,565 17.2 12,936 19.0 4.9 1.7
Other non-operating expenses (income) 830 487 70.4
Interest expense 5,180 4,655 11.3
Interest income 2,134 2,694 (20.8 )
Interest expense, net 3,046 1,961 55.3
Foreign exchange loss (gain) (439 ) 1,125 (139.0 )
Other financial expenses (income), net (1,633 ) 1,416 (215.3 )
Financing expenses, net 1,413 3,377 (58.2 )
Income before income tax and participation in associates results 11,322 9,072 24.8
Income tax 4,781 3,356 42.5
Participation in associates results ^(3)^ (89 ) (34 ) 161.8
Continued Operations net income (Loss) 6,453 5,683 13.5
Discontinued Operations net income (Loss) 2,490 111 N.S
Consolidated net income (Loss) 8,943 5,794 54.3
Net majority income 5,805 2,871 102.2
Net minority income 3,138 2,923 7.4
Operative Cash Flow & CAPEX 2025 % of rev. 2024 % of rev. % Var. % Comp.^(A)^
--- --- --- --- --- --- --- --- --- --- --- --- ---
Income from operations 13,565 6.9 12,936 7.3 4.9 1.7
Depreciation 9,732 5.0 8,373 4.7 16.2
Amortization & other non-cash charges 2,006 1.0 1,945 1.1 3.1
Adjusted EBITDA 25,303 12.9 23,254 13.2 8.8
CAPEX 8,788 4.5 7,570 4.3 16.1

^(A)^ Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

^(1)^ Other operating expenses (income), net = other operating expenses (income) +(-) equity method from operated associates.

^(2)^ Income from operations = gross profit – administrative and selling expenses – other operating expenses (income), net.

^(3)^ Mainly represents the results of our joint-venture with Raízen, Grupo Nós, net of taxes.

April 28, 2025 | Page 13
FEMSA – Consolidated Balance Sheet Amounts expressed in millions of Mexican Pesos (Ps.)
ASSETS Mar-25 Mar-24 % Inc.
Cash and cash equivalents 109,345 139,834 (21.8 )
Investments 60,370 43,212 39.7
Accounts receivable 41,818 43,192 (3.2 )
Inventories 66,548 67,464 (1.4 )
Other current assets 42,757 34,215 25.0
Current Assets Available for sale 12,722 14,394 (11.6 )
Total current assets 333,560 342,311 (2.6 )
Investments in shares 28,860 28,697 0.6
Property, plant and equipment, net 181,957 177,511 2.5
Right of use 100,774 97,960 2.9
Intangible assets ^(1)^ 149,380 146,336 2.1
Other assets 61,352 58,721 4.5
TOTAL ASSETS 855,883 851,536 0.5
LIABILITIES & STOCKHOLDERS’ EQUITY Mar-25 Mar-24 % Inc.
--- --- --- --- --- --- --- ---
Bank loans 5,383 3,775 42.6
Current maturities of long-term debt 13,444 2,947 N.S.
Interest payable 1,734 1,802 (3.8 )
Current maturities of long-term leases 15,781 13,796 14.4
Operating liabilities 160,804 173,658 (7.4 )
Short term liabilities available for sale 6,247 6,952 (10.1 )
Total current liabilities 203,393 202,930 0.2
Long-term debt ^(2)^ 131,736 141,482 (6.9 )
Long-term leases 95,289 94,299 1.0
Laboral obligations 9,139 8,968 1.9
Other liabilities 24,550 22,726 8.0
Total liabilities 464,107 470,405 (1.3 )
Total stockholders’ equity 391,776 381,131 2.8
TOTAL LIABILITIES AND STOCKHOLERS’ EQUITY 855,883 851,536 0.5
March 31, 2025
--- --- --- --- --- --- ---
DEBT MIX ^(2)^ % of Total Average Rate
Denominated in:
Mexican pesos 52.2 % 9.1 %
U.S. Dollars 28.2 % 3.4 %
Euros 7.3 % 2.6 %
Swiss Francs 0.0 % 0.0 %
Colombian pesos 1.2 % 8.1 %
Argentine pesos 0.4 % 50.1 %
Brazilian reais 9.5 % 9.8 %
Chilean pesos 1.2 % 6.4 %
Total debt 100.0 % 7.2 %
Fixed rate ^(2)^ 82.3 %
Variable rate ^(2)^ 17.7 %
DEBT MATURITY PROFILE 2025 2026 2027 2028 2029 2030+
--- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---
% of Total Debt 4.6 % 9.1 % 8.2 % 11.7 % 3.9 % 62.4 %

^(1)^ Includes mainly the intangible assets generated by acquisitions.

^(2)^ Includes the effect of derivative financial instruments on long-term debt.

April 28, 2025 | Page 14

Net Debt & Adjusted EBITDA ex-KOF

Amounts expressed in millions of US Dollars (US.)

Twelve months ended March 31, 2025
ReportedAdj. EBITDA Adjustments Adj.EBITDA Ex-KOF
Proximity Americas & Europe 2,589 - 2,589
Fuel 201 - 201
Health Division 396 - 396
Envoy Solutions - - -
Coca-Cola FEMSA^1^ 2,800 (2,800 ) -
Other^2^ (248 ) - (248 )
FEMSA Consolidated 5,738 (2,800 ) 2,938
Dividends Received^3^ - 327 327
FEMSA Consolidated ex-KOF 5,738 (2,473 ) 3,265
As of March 31, 2025
--- --- --- --- --- --- --- ---
Reported Adjustments Ex-KOF
Cash & Equivalents 6,804 - 6,804
Coca-Cola FEMSA Cash & Equivalents 1,491 (1,491 ) -
Cash & Equivalents 8,296 (1,491 ) 6,804
Financial Debt^4^ 3,728 - 3,728
Coca-Cola FEMSA Financial Debt 3,632 (3,632 ) -
Lease Liabilities 5,317 - 5,317
Coca-Cola FEMSA Lease Liabilities 113 (113 ) -
Debt 12,789 (3,744 ) 9,045
FEMSA Net Debt 4,493 (2,253 ) 2,240

Translated to USD for readers’ convenience using the exchange rate published by the Federal Reserve Bank of New York for March 31, 2025 which was 20.4582 MXN per USD.

1 Coca-Cola FEMSA adjustment represents 100% of its LTM EBITDA.

2 Includes FEMSA Other Businesses (including Bara and Spin), FEMSA corporate expenses, and the effects of consolidation adjustments

3 Reflects cash dividends received from Coca-Cola FEMSA for approximately US$317 mm and EUR$8 mm from Heineken during the last twelve months.

4 Includes EUR€ 500.0 mm in notes convertible to Heineken Holding N.V. shares.

April 28, 2025 | Page 15

EPS with Repurchased Shares

Amounts expressed in millions of Mexican Pesos (Ps.)

As Reported
Total Shares Outstanding^(1)^
FEMSA Units Outstanding^(1)^ 3,578,226,270
YTD 1Q25
--- --- ---
Net majority income 5,807 5,807
# FEMSA Units Outstanding(1) 3,578,226,270
EPS (Mxn Ps. / Unit) 1.62 1.62
Proforma
--- ---
Total Shares Excluding Shares in Treasury
FEMSA Units Outstanding^(1)^ 3,578,226,270
Shares in Treasury
--- ---
FEMSA Units Outstanding^(1)^ 108,756,743
YTD 1Q25
--- --- ---
Net majority income 5,807 5,807
# FEMSA Units Outstanding(1) 3,469,469,527
EPS (Mxn Ps. / Unit) 1.67 1.67

^(1)^ FEMSA Units Outstanding consist of FEMSA BD Units and FEMSA B Units. The number of FEMSA Units outstanding is equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by 5.

^(2)^ At our Shareholders meeting held on April 11 of 2025, the cancellation of the shares acquired from the stock repurchase program during the period from November 2023 to March 2025 was approved. The total FEMSA Units Cancelled are for the amount of 108,756,743 units. This includes 102,201,323 from November 2023 to December 2024, as well as 6.555,420 units bought during the current year from January 2025 to March 2025.

April 28, 2025 | Page 16

Proximity Americas – Results of Operations

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 % of rev. 2024 % of rev. % <br><br>Var. % Comp.^(A)^
Total revenues 74,886 100.0 70,085 100.0 6.8 1.4
Cost of sales 42,507 56.8 40,663 58.0 4.5
Gross profit 32,379 43.2 29,423 42.0 10.0 7.2
Administrative expenses 2,335 3.1 1,690 2.4 38.2
Selling expenses 25,528 34.1 22,664 32.3 12.6
Other operating expenses (income), net 127 0.2 90 0.1 41.1
Income from operations 4,389 5.9 4,979 7.1 (11.8 ) (11.0 )
Depreciation 3,821 5.1 3,332 4.8 14.7
Amortization & other non-cash charges 422 0.6 387 0.6 9.1
Adjusted EBITDA 8,632 11.5 8,698 12.4 (0.8 )
CAPEX 3,107 3,351 (7.3 )
Information of OXXO Stores
Total stores 24,847 23,290.0 6.7
Stores Mexico 23,567 22,326.0 5.6
Stores LATAM 1,031 964.0 6.8
Stores USA 249 - N.A.
Net new convenience stores:
vs. Last quarter 384 424 (9.4 )
Year-to-date 384 424 (9.4 )
Last-twelve-months 1,556 1,675 (7.1 )
Same-store data: ^(1)^
Sales (thousands of pesos) 918.7 935.8 (1.8 )
Traffic (thousands of transactions) 16.0 17.1 (6.6 )
Ticket (pesos) 57.5 54.8 5.1

^(A)^ Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

^(1)^ Monthly average information per store, considering same stores with more than twelve months of operations, income from services are included.

April 28, 2025 | Page 17

Proximity Europe – Results of Operations

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 %<br><br> of rev. 2024 % <br><br>of rev. % <br><br>Var. % Comp.^(A)^
Total revenues 12,909 100.0 10,939 100.0 18.0 0.9
Cost of sales 7,478 57.9 6,209 56.8 20.4
Gross profit 5,431 42.1 4,730 43.2 14.8 (1.9 )
Administrative expenses 902 7.0 849 7.8 6.2
Selling expenses 4,204 32.6 3,520 32.2 19.4
Other operating expenses (income), net (6 ) (0.0 ) (26 ) (0.2 ) (76.2 )
Income from operations 331 2.6 388 3.5 (14.6 ) (27.7 )
Depreciation 1,319 10.2 1,120 10.2 17.8
Amortization & other non-cash charges 100 0.8 163 1.5 (38.4 )
Adjusted EBITDA 1,750 13.6 1,670 15.3 4.8
CAPEX 254.81 380.64 (33.1 )

^(A)^ refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

April 28, 2025 | Page 18

Health – Results of Operations

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 % of rev. 2024 % of rev. % <br><br>Var. % Comp.^(A)^
Total revenues 21,972 100.0 18,154 100.0 21.0 7.0
Cost of sales 15,519 70.6 12,928 71.2 20.0
Gross profit 6,453 29.4 5,226 28.8 23.5 8.7
Administrative expenses 1,144 5.2 945 5.2 21.1
Selling expenses 4,546 20.7 3,669 20.2 23.9
Other operating expenses (income), net (3 ) (0.0 ) 11 0.1 (126.5 )
Income from operations 766 3.5 601 3.3 27.4 11.7
Depreciation 939 4.3 846 4.7 10.9
Amortization & other non-cash charges 275 1.3 253 1.4 8.7
Adjusted EBITDA 1,980 9.0 1,701 9.4 16.4
CAPEX 256.4 167.8 52.8
Information of Stores
Total stores 4,594 4,440 3.5
Stores Mexico 1,622 1,723 (5.9 )
Stores South America 2,972 2,717 9.4
Net new stores:
vs. Last quarter (67 ) (34 ) 97.1
Year-to-date (67 ) (34 ) 97.1
Last-twelve-months 154 254 (39.4 )
Same-store data: ^(1)^
Sales (thousands of pesos) 978.5 847.7 15.4
Same-store data^(2)^
Sales (currency-neutral) 3.5
Mexico (11.5 )
Chile 4.6
Colombia 27.7
Ecuador 0.8

^(A)^ Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

^(1)^ Monthly average information per location, considering same locations with more than twelve months of all the operations of the Health Division.

^(2)^ Currency Neutral monthly average information per location, considering same locations with more than twelve months of all the operations of the Health Division.

April 28, 2025 | Page 19

Fuel – Results of Operations

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 %<br><br> of rev. 2024 %<br><br> of rev. % <br><br>Var. % Comp.^(A)^
Total revenues 15,237 100.0 14,963 100.0 1.8 N.A.
Cost of sales 13,420 88.1 13,224 88.4 1.5
Gross profit 1,817 11.9 1,740 11.6 4.4 N.A.
Administrative expenses 113 0.7 106 0.7 6.8
Selling expenses 1,243 8.2 1,116 7.5 11.4
Other operating expenses (income), net 5 0.0 (12 ) (0.1 ) (142.4 )
Income from operations 456 3.0 530 3.5 (13.9 ) N.A.
Depreciation 260 1.7 243 1.6 7.1
Amortization & other non-cash charges 83 0.5 67 0.5 23.5
Adjusted EBITDA 799 5.2 840 5.6 (4.8 )
CAPEX 46 8 483.4
Information of OXXO GAS Service Stations
Total service stations 562 569 (1.2 )
Net new service stores:
vs. Last quarter (9 ) (1 ) N.S.
Year-to-date (9 ) (1 ) N.S.
Last-twelve-months (7 ) (1 ) N.S.
Volume (millions of liters) total stations 614 613 0.3
Same-station data: ^(1)^
Sales (thousands of pesos) 8,285 7,806.2 6.1
Volume (thousands of liters) 369.1 368.2 0.2
Average price per liter 22.4 21.2 5.9

^(1)^ Monthly average information per station, considering same stations with more than twelve months of operations.

April 28, 2025 | Page 20

Coca-Cola FEMSA – Results of Operations

Amounts expressed in millions of Mexican Pesos (Ps.)

For the first quarter of:
2025 %<br><br> of rev. 2024 %<br><br> of rev. %<br><br> Var. % Comp.^(A)^
Total revenues 70,157 100.0 63,803 100.0 10.0 5.9
Cost of sales 38,325 54.6 35,378 55.4 8.3
Gross profit 31,833 45.4 28,425 44.6 12.0 7.8
Administrative expenses 3,611 5.1 3,151 4.9 14.6
Selling expenses 18,868 26.9 16,518 25.9 14.2
Other operating expenses (income), net 107 0.2 144 0.2 (25.7 )
Income from operations 9,248 13.2 8,612 13.5 7.4 3.2
Depreciation 3,114 4.4 2,541 4.0 22.6
Amortization & other non-cash charges 893 1.3 787 1.2 13.5
Adjusted EBITDA 13,255 18.9 11,940 18.7 11.0
CAPEX 4,284 3,322 100 29.0
Sales Volumes
(Millions of unit cases)
Mexico and Central America 553.3 56.1 579.8 57.5 (4.6 )
South America 137.8 14.0 140.6 13.9 (2.0 )
Brazil 295.4 29.9 288.2 28.6 2.5
Total 986.5 100.0 1,008.6 100.0 (2.2 )

(A) Please refer to page 12 for our definition of “comparable” and a description of the factors affecting the comparability of our financial and operating performance.

April 28, 2025 | Page 21

FEMSA Macroeconomic Information

Inflation End-of-period Exchange Rates
1Q 2025 LTM ^(1)^ Mar-25 Mar-25 Mar-24
Per Per MXN Per Per MXN
Mexico 0.19 % 0.26 % 1.0000 1.0000
Colombia 1.86 % 2.30 % 0.0048 0.0043
Brazil 1.74 % 1.80 % 3.5384 3.3381
Argentina 4.74 % 7.40 % 0.0189 0.0194
Chile 1.46 % 1.80 % 0.0213 0.0170
Euro Zone 0.21 % 0.58 % 21.9752 18.1081

All values are in US Dollars.

^(1)^ LTM = Last twelve months.

April 28, 2025 | Page 22

MexicoCity, April 25, 2025, Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFUBL, NYSE: KOF) (“Coca-Cola FEMSA,” “KOF” or the “Company”), the largest Coca-Cola franchise bottler in the world by sales volume, announces results for the first quarter of 2025.

FIRST QUARTERHIGHLIGHTS

· Volume decline 2.2%
· Revenue growth 10.0%, on a currency neutral basis revenue growth 5.9%
· Operating income growth 7.3%, on a currency neutral basis operating income growth 3.2%
· Majority net income growth 2.7%
· Earnings per share^1^ were Ps. 0.31 (Earnings per unit were Ps. 2.45 and per ADS were Ps. 24.46)
· More than 1.3 million enrolled customers in Premia Juntos^+^loyalty program with a redemption<br>rate of 75%

FINANCIAL SUMMARY FOR THE FIRST QUARTER RESULTS

Change vs. same period of last year

Total Revenues Gross Profit Operating Income Majority Net Income
1 Q25 1 Q25 1 Q25 1Q25
Consolidated 10.0 % 12.0 % 7.3 % 2.7 %
As Reported Mexico & Central America 4.8 % 5.6 % (5.0 %)
South America 17.4 % 22.8 % 31.1 %
Consolidated 5.9 % 7.8 % 3.2 %
Comparable ^(2)^ Mexico & Central America 0.8 % 1.6 % (9.1 %)
South America 13.2 % 18.3 % 27.3 %

Ian Craig,Coca-Cola FEMSA’s CEO, commented:

“I’m pleased with our company’s first quarter results. Our revenues increased 10.0% while our operating income increased 7.3%, underscoring our resilient profile in the face of a slower macroeconomic backdrop in key markets. On the one hand, in Mexico and Central America, our volumes declined versus a tough comparison base. On the other hand, most of our countries in South America delivered positive volumes, including solid performance in Brazil, Argentina and Uruguay.

In this scenario, we maintain our long-term strategy while adjusting to address any short-term headwinds. Our teams implemented various initiatives, including commercial, financial, and supply chain measures to ensure we are well-equipped to navigate the current operating environment.

Regarding digital, we continued to make progress in the rollout of Juntos^+^ v.4.0 in Costa Rica and Nicaragua. Additionally, we completed the rollout of our state-of-the-art salesforce automation tool, Juntos^+^ Advisor in Brazil, which we believe is a gamechanger towards achieving our omnichannel ambition.

We are confident that we operate in a resilient industry and that we are well-positioned to emerge stronger. We are implementing a playbook that leverages our strong capabilities and a deep collaboration with The Coca-Cola Company, remaining focused on building sustainable value for all our stakeholders.”

^(1)^ Quarterly earnings / outstanding shares. Earnings per share (EPS) were calculated using 16,806.7 millionshares outstanding. For the convenience of the reader, as a KOFUBL Unit is comprised of 8 shares (3 Series B shares and 5 Series Lshares), earnings per unit are equal to EPS multiplied by 8. Each ADS represents 10 KOFUBL Units.
^(2)^ Please refer to page 8 for our definition of “comparable” and a description of thefactors affecting the comparability of our financial and operating performance.
--- ---
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 2 of 14** |

| --- | --- | | April 25, 2025 | |

RECENTDEVELOPMENTS

· On April 8, 2025, Coca-Cola FEMSA held its Annual Ordinary General Shareholders’ Meeting, during<br>which its shareholders approved among other things, the Company’s consolidated financial statements for the year ended December 31,<br>2024, the annual report presented by the Board of Directors, the declaration and payment of dividends corresponding to the fiscal year<br>2024, and the appointment or reelection of the members of the Board of Directors, Planning and Finance, Audit and Corporate Practices<br>Committees for 2025. The shareholders’ meeting approved the payment of a cash dividend in the amount of Ps. 7.36 per KOF UBL unit<br>(Ps. 0.92 per share) to be paid in four equal installments of Ps. 1.84 per KOF UBL unit (Ps. 0.23 per share) on April 23, July 16,<br>October 15, and December 9, 2025, for all outstanding shares on the payment date.
· Coca-Cola<br> FEMSA released its 2024 integrated annual report entitled, “Future-Ready – Bringing<br> tomorrow closer,” the annual report on Form 20-F filing to the U.S. Securities<br> and Exchange Commission, and the annual report filing to the Mexican National Banking and<br> Securities Commission (Comisión Nacional Bancaria y de Valores). These three reports<br> are available on the Investor Relations section of Coca-Cola FEMSA´s website at www.coca-colafemsa.com
· On April 23, 2025, Coca-Cola FEMSA paid the first installment of the ordinary dividend approved for<br>Ps. 0.23 per share, for a total cash distribution of Ps. 3,865.5 million.

CONFERENCECALL INFORMATION

| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 3 of 14** |

| --- | --- | | April 25, 2025 | |

CONSOLIDATEDFirst QUARTER RESULTS

CONSOLIDATED FIRST QUARTER RESULTS

As Reported Comparable ^(1)^
Expressed in millions of Mexican pesos 1Q 2025 1Q 2024 Δ% Δ%
Total<br> revenues 70,157 63,803 10.0 % 5.9 %
Gross profit 31,832 28,428 12.0 % 7.8 %
Operating income 9,248 8,617 7.3 % 3.2 %
Adj.<br> EBITDA ^(2)^ 13,254 11,944 11.0 % 6.7 %

Volume decreased 2.2% to 986.5 million unit cases, driven mainly by volume decline in Mexico and Colombia. These declines were partially offset by increases in Brazil, Argentina, Uruguay and Guatemala.

Totalrevenues increased 10.0% to Ps. 70,157 million. This increase was driven mainly by revenue management initiatives and favorable currency translation effects from most of our operating currencies into Mexican pesos. Excluding currency translation effects, total revenues increased 5.9%.

Grossprofit increased 12.0% to Ps. 31,832 million, and gross margin expanded 80 basis points to 45.4%. This expansion was driven mainly by lower sweetener costs, top-line growth and raw material hedging initiatives. These effects were partially offset by higher fixed costs, such as maintenance, and the depreciation of most of our operating currencies as applied to our U.S. dollar-denominated raw material costs. Excluding currency translation effects, gross profit increased 7.8%.

Operatingincome increased 7.3% to Ps. 9,248 million, and operating margin contracted 30 basis points to 13.2%. This margin contraction was driven mainly by lower operating leverage, coupled with higher operating expenses such as freight, labor, depreciation and maintenance. These effects were partially offset by cost and expense controls across our operations and the recognition of insurance claims in Mexico. Excluding currency translation effects, operating income increased 3.2%.

^(1)^ Please refer to page 8 for our definition of “comparable” and a description of thefactors affecting the comparability of our financial and operating performance.
^(2)^ Adjusted EBITDA = operating income + depreciation + amortization &other operating non-cash charges.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 4 of 14** |

| --- | --- | | April 25, 2025 | |

Comprehensivefinancing result recorded an expense of Ps. 1,126 million, compared to an expense of Ps. 1,188 million in the previous year. This decrease was driven mainly by a gain in financial instruments of Ps. 135 million as compared to a loss of Ps. 46 million in the same period of the previous year, resulting from a decrease in the floating interest rate as compared to the previous quarter. In addition, we recognized a higher gain in monetary positions in inflationary subsidiaries, related to Argentina for Ps. 87 million as compared to a gain of Ps. 7 million in the same period of the previous year.

These effects were partially offset by a foreign exchange loss of Ps. 59 million in the first quarter of 2025 as compared to a gain of Ps. 26 million in the same period of the previous year, driven by the quarterly appreciation of the Brazilian Real as applied to our U.S. dollar-denominated cash position.

Finally, we recognized interest expense, net, of Ps. 1,288 million as compared to Ps. 1,174 million in the same period of the previous year because of higher interest expense mainly driven by new financing in Argentina and higher interest rates in Brazil, coupled with lower interest income because of a decreased interest rate in Argentina.

Incometax as a percentage of income before taxes was 33.4% as compared to 30.2% during the same period of 2024. The lower tax rate in the first quarter of 2024 was driven mainly by the recognition of certain non-taxable tax credits.

Netincome attributable to equity holders of the company was Ps. 5,139 million as compared to Ps. 5,006 million during the same period of the previous year. This increase was driven mainly by operating income growth, coupled with a decrease in our comprehensive financing result. These effects were partially offset by an increase in the effective tax rate. Earnings per share^1^ were Ps. 0.31 (Earnings per unit were Ps. 2.45 and per ADS were Ps. 24.46.).

^(1)^ Quarterly earnings / outstanding shares. Earnings per share (EPS) were calculated using 16,806.7 millionshares outstanding. For the convenience of the reader, as a KOFUBL Unit is comprised of 8 shares (3 Series B shares and 5 Series Lshares), earnings per unit are equal to EPS multiplied by 8. Each ADS represents 10 KOFUBL Units.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 5 of 14** |

| --- | --- | | April 25, 2025 | |

MEXICO &CENTRAL AMERICA DIVISION FIRST QUARTER RESULTS

(Mexico, Guatemala, Costa Rica, Panama,<br>and Nicaragua)

MEXICO & CENTRAL AMERICA<br> DIVISION RESULTS
As Reported Comparable ^(1)^
Expressed in millions of Mexican pesos 1Q 2025 1Q 2024 Δ% Δ%
Total revenues 39,669 37,844 4.8 % 0.8 %
Gross profit 18,886 17,888 5.6 % 1.6 %
Operating income 5,400 5,681 (5.0 %) (9.1 %)
Adj.<br> EBITDA ^(2)^ 7,908 7,744 2.1 % (2.2 %)

Volume decreased 4.6%, driven by volume declines in Mexico, Panama and Costa Rica. These declines were partially offset by volume growth in Guatemala and Nicaragua. This volume decline was driven mainly by a deceleration in the consumer environment, coupled with unfavorable weather conditions, and a challenging comparison base from the previous year.

Totalrevenues increased 4.8% to Ps. 39,669 million, driven mainly by revenue management initiatives and the favorable currency translation effect from most of our operating currencies into Mexican pesos. Excluding currency translation effects, total revenues increased 0.8%.

Grossprofit increased 5.6% to Ps. 18,886 million, and gross margin expanded 30 basis points to 47.6%. This margin expansion was driven mainly by our top-line growth and easing sweetener costs. These effects were partially offset by unfavorable mix effects, higher fixed costs, such as maintenance and the depreciation of most of our operating currencies as applied to our U.S. dollar-denominated raw material costs. Excluding currency translation effects, gross profit increased 1.6%.

Operatingincome decreased 5.0% to Ps. 5,400 million, and operating margin contracted 140 basis points to 13.6%. This contraction was driven by lower operating leverage, unfavorable mix effects, higher operating expenses such as maintenance and depreciation, coupled with one-time expenses related to the impact of hurricanes and an operating foreign exchange loss. These effects were partially offset by expense efficiencies and the recognition of insurance claims in Mexico. Excluding currency translation effects, operating income decreased 9.1%.

^(1)^ Please refer to page 8 for our definition of “comparable” and a description of thefactors affecting the comparability of our financial and operating performance.
^(2)^ Adjusted EBITDA = operating income + depreciation + amortization &other operating non-cash charges.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 6 of 14** |

| --- | --- | | April 25, 2025 | |

SOUTHAMERICA DIVISION FIRST QUARTER RESULTS

(Brazil, Argentina, Colombia, and Uruguay)

SOUTH AMERICA DIVISION RESULTS
As Reported Comparable ^(1)^
Expressed in millions of Mexican pesos 1Q 2025 1Q 2024 Δ% Δ%
Total<br> revenues 30,488 25,958 17.4 % 13.2 %
Gross profit 12,947 10,540 22.8 % 18.3 %
Operating income 3,848 2,935 31.1 % 27.3 %
Adj.<br> EBITDA ^(2)^ 5,346 4,200 27.3 % 23.4 %

Volume increased 1.0% to 433.2 million unit cases, driven mainly by 2.5% volume growth in Brazil, a 9.1% increase in Argentina, and 6.0% volume growth in Uruguay, partially offset by an 8.1% decrease in Colombia.

Totalrevenues increased 17.4% to Ps. 30,488 million. This increase was driven mainly by volume growth, coupled with revenue management initiatives, favorable mix and currency translation effects. These effects were partially offset by a volume decline in Colombia. Excluding currency translation effects, total revenues increased 13.2%.

Grossprofit increased 22.8% to Ps. 12,947 million, and gross margin expanded 190 basis points to 42.5%. This expansion was driven mainly by top-line growth, coupled with a decrease in sweeteners and cost efficiencies, which were partially offset by and currency depreciation in most of our operating currencies as compared to the U.S. Dollar. Excluding currency translation effects, gross profit increased 18.3%.

Operatingincome increased 31.1% to Ps. 3,848 million, resulting in an operating margin expansion of 130 basis points to 12.6%. This increase was driven mainly by an increase in our gross profit, partially offset by increases in operating expenses such as freight and maintenance. Excluding currency translation effects, operating income increased 27.3%.

^(1)^ Please refer to page 8 for our definition of “comparable” and a description of thefactors affecting the comparability of our financial and operating performance.
^(2)^ Adjusted EBITDA = operating income + depreciation + amortization &other operating non-cash charges.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 7 of 14** |

| --- | --- | | April 25, 2025 | |

DEFINITIONS

Volume is expressed in unit cases. Unit case refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders, and concentrate that is required to produce 192 ounces of finished beverage product.

Transactions refers to the number of single units (e.g., a can or a bottle) sold, regardless of their size or volume or whether they are sold individually or in multipacks, except for soda fountains, which represent multiple transactions based on a standard 12 oz. serving.

Operatingincome is a non-GAAP financial measure computed as “gross profit – operating expenses – other operating expenses, net + operative equity method (gain) loss in associates.”

AdjustedEBITDA is a non-GAAP financial measure computed as “operating income + depreciation + amortization & other operating non-cash charges.”

Earningsper share are equal to “quarterly earnings / outstanding shares.” Earnings per share (EPS) for all periods are adjusted to give effect to the stock split resulting in 16,806,658,096 shares outstanding. For the convenience of the reader, as a KOFUBL Unit is comprised of 8 shares (3 Series B shares and 5 Series L shares), earnings per unit are equal to EPS multiplied by 8. Each ADS represents 10 KOFUBL Units.

COMPARABILITY

Our “comparable” term means, with respect to a year-over-year comparison, the change of a given measure excluding translation effects resulting from exchange rate movements. In preparing this measure, management has used its best judgment, estimates, and assumptions to maintain comparability.

Due to the average appreciation of most of the currencies used in our main operations relative to the Mexican peso in the first quarter of 2025, as compared to the same period of 2024, we had a favorable currency translation effect into Mexican pesos. Please see page 14 for exchange rate fluctuations.

| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 8 of 14** |

| --- | --- | | April 25, 2025 | |

ABOUTTHE COMPANY

Stock listing information: Mexican Stock Exchange, Ticker: KOFUBL | NYSE (ADS), Ticker: KOF | Ratio of KOFUBL to KOF = 10:1

Coca-Cola FEMSA files reports, including annual reports and other information, with the U.S. Securities and Exchange Commission, or the “SEC,” and the Mexican Stock Exchange (Bolsa Mexicana de Valores, or the “BMV”) pursuant to the rules and regulations of the SEC (that apply to foreign private issuers) and of the BMV. Filings we make electronically with the SEC and the BMV are available to the public on the Internet at the SEC’s website at www.sec.gov, the BMV’s website at www.bmv.com.mx, and our website at www.coca-colafemsa.com.

Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler in the world by sales volume. The Company produces and distributes trademark beverages of The Coca-Cola Company, offering a wide portfolio to more than 276 million consumers. With over 93,000 employees, the Company markets and sells approximately 4.2-billion-unit cases through approximately 2.2 million points of sale a year. Operating 56 manufacturing plants and 256 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all its stakeholders across the value chain. The Company is a member of the Dow Jones Sustainability MILA Pacific Alliance Index, FTSE4Good Emerging Index, and the S&P/BMV Total Mexico ESG Index, among others. Its operations encompass certain territories in Mexico, Brazil, Guatemala, Colombia, and Argentina and, nationwide, in Costa Rica, Nicaragua, Panama, Uruguay and, in Venezuela, through an investment in KOF Venezuela. For further information, please visit www.coca-colafemsa.com

ADDITIONALINFORMATION

All the financial information presented in this report was prepared under International Financial Reporting Standards (IFRS).

This news release may contain forward-looking statements concerning Coca-Cola FEMSA’s future performance, which should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA’s control, which could materially impact the Company’s actual performance. References herein to “US$” are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as representations that Mexican peso amounts represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.

(5 pages of tables to follow)

| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 9 of 14** |

| --- | --- | | April 25, 2025 | | | COCA-COLA FEMSA | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | CONSOLIDATED INCOME STATEMENT | | | | | | | | | | | | | | | | | | | | Millions of Pesos ^(1)^ | | | | | | | | | | | | | | | | | | | | | For<br> the First Quarter of: | | | | | | | | | | | | | | | | | | | | 2025 | | | %<br> of Rev. | | | 2024 | | | %<br> of Rev. | | | Δ%<br><br> Reported | | | Δ% Comparable ^(7)^ | | | | Transactions<br> (million transactions) | | 5,921.8 | | | | | | 5,958.0 | | | | | | -0.6 | % | | -0.6 | % | | Volume<br> (million unit cases) | | 986.5 | | | | | | 1,008.6 | | | | | | -2.2 | % | | -2.2 | % | | Average price per unit case | | 68.99 | | | | | | 61.21 | | | | | | 12.7 | % | | | | | Net revenues | | 70,073 | | | | | | 63,638 | | | | | | 10.1 | % | | | | | Other operating<br> revenues | | 84 | | | | | | 165 | | | | | | -49.1 | % | | | | | Total revenues ^(2)^ | | 70,157 | | | 100.0 | % | | 63,803 | | | 100.0 | % | | 10.0 | % | | 5.9 | % | | Cost of<br> goods sold | | 38,324 | | | 54.6 | % | | 35,374 | | | 55.4 | % | | 8.3 | % | | | | | Gross<br> profit | | 31,832 | | | 45.4 | % | | 28,428 | | | 44.6 | % | | 12.0 | % | | 7.8 | % | | Operating<br> expenses | | 22,478 | | | 32.0 | % | | 19,668 | | | 30.8 | % | | 14.3 | % | | | | | Other operative<br> expenses, net | | 184 | | | 0.3 | % | | 188 | | | 0.3 | % | | NA | | | | | | Operative<br> equity method (gain) loss in associates^(3)^ | | (78 | ) | | -0.1 | % | | (44 | ) | | -0.1 | % | | 78.0 | % | | | | | Operating income ^(5)^ | | 9,248 | | | 13.2 | % | | 8,617 | | | 13.5 | % | | 7.3 | % | | 3.2 | % | | Other non<br> operative expenses, net | | 26 | | | 0.0 | % | | (90 | ) | | -0.1 | % | | NA | | | | | | Non<br> Operative equity method (gain) loss in associates ^(4)^ | | (76 | ) | | -0.1 | % | | 13 | | | 0.0 | % | | NA | | | | | | Interest<br> expense | | 1,879 | | | | | | 1,797 | | | | | | 4.6 | % | | | | | Interest<br> income | | 590 | | | | | | 623 | | | | | | -5.2 | % | | | | | Interest<br> expense, net | | 1,288 | | | | | | 1,174 | | | | | | 9.7 | % | | | | | Foreign<br> exchange loss (gain) | | 59 | | | | | | (26 | ) | | | | | NA | | | | | | Loss<br> (gain) on monetary position in inflationary subsidiaries | | (87 | ) | | | | | (7 | ) | | | | | 1213.2 | % | | | | | Market<br> value (gain) loss on financial instruments | | (135 | ) | | | | | 46 | | | | | | NA | | | | | | Comprehensive<br> financing result | | 1,126 | | | | | | 1,188 | | | | | | -5.2 | % | | | | | Income before<br> taxes | | 8,172 | | | | | | 7,506 | | | | | | 8.9 | % | | | | | Income taxes | | 2,681 | | | | | | 2,258 | | | | | | 18.7 | % | | | | | Result of<br> discontinued operations | | - | | | | | | - | | | | | | NA | | | | | | Consolidated<br> net income | | 5,492 | | | | | | 5,247 | | | | | | 4.7 | % | | | | | Net<br> income attributable to equity holders of the company | | 5,139 | | | 7.3 | % | | 5,006 | | | 7.8 | % | | 2.7 | % | | -2.8 | % | | Non-controlling<br> interest | | 352 | | | 0.5 | % | | 241 | | | 0.4 | % | | 45.9 | % | | | | | Adj.<br> EBITDA & CAPEX | 2025 | | %<br> of Rev. | | | 2024 | | %<br> of Rev. | | | Δ%<br> <br><br>Reported | | | Δ% Comparable ^(7)^ | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Operating<br> income ^(5)^ | | 9,248 | | 13.2 | % | | 8,617 | | 13.5 | % | | 7.3 | % | | 3.2 | % | | Depreciation | | 3,114 | | | | | 2,541 | | | | | 22.6 | % | | | | | Amortization<br> and other operative non-cash charges | | 893 | | | | | 786 | | | | | 13.6 | % | | | | | Adj. EBITDA ^(5)(6)^ | | 13,254 | | 18.9 | % | | 11,944 | | 18.7 | % | | 11.0 | % | | 6.7 | % | | CAPEX^(8)^ | | 4,228 | | | | | 3,181 | | | | | 32.9 | % | | | | | ^(1)^ | Except volume and average price per unit case figures. | | --- | --- | | ^(2)^ | Please refer to page 13 for revenue breakdown. | | ^(3)^ | Includes equity method in Jugos del Valle and LeãoAlimentos, among others. | | ^(4)^ | Includes equity method in PIASA, IEQSA, Beta San Miguel, IMER,and KSP Participacoes, among others. | | ^(5)^ | The operating income and Adjusted EBITDA lines are presentedas non-GAAP measures for the convenience of the reader. | | ^(6)^ | Adjusted EBITDA = operating income + depreciation, amortization &other operating non-cash charges. | | ^(7)^ | Please refer to page 8 for our definition of “comparable”and a description of the factors affecting the comparability of our financial and operating performance. | | ^(8)^ | As of March 31, 2025, the investment in fixed assetseffectively paid is equivalent to Ps. 5,718 million. |

| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 10 of 14** |

| --- | --- | | April 25, 2025 | |

MEXICO & CENTRAL AMERICA DIVISION

RESULTS OF OPERATIONS

Millions of Pesos ^(1)^

For the First<br> Quarter of:
2025 % of Rev. 2024 % of Rev. Δ%<br><br> Reported Δ% Comparable ^(6)^
Transactions<br> (million transactions) 2,903.1 3,019.1 -3.8 % -3.8 %
Volume<br> (million unit cases) 553.3 579.8 -4.6 % -4.6 %
Average price per unit case 71.08 64.92 9.5 %
Net revenues 39,662 37,844
Other operating<br> revenues 7 (0 )
Total Revenues ^(2)^ 39,669 100.0 % 37,844 100.0 % 4.8 % 0.8 %
Cost of<br> goods sold 20,783 52.4 % 19,956 52.7 %
Gross<br> profit 18,886 47.6 % 17,888 47.3 % 5.6 % 1.6 %
Operating<br> expenses 13,360 33.7 % 12,114 32.0 %
Other operative<br> expenses, net 156 0.4 % 119 -0.1 %
Operative<br> equity method (gain) loss in associates ^(3)^ (31 ) -0.1 % (26 ) -0.1 %
Operating income ^(4)^ 5,400 13.6 % 5,681 15.0 % -5.0 % -9.1 %
Depreciation,<br> amortization & other operating non-cash charges 2,508 6.3 % 2,062 5.4 %
Adj. EBITDA ^(4)(5)^ 7,908 19.9 % 7,744 20.5 % 2.1 % -2.2 %
^(1)^ Except volume and average price per unit case figures.
--- ---
^(2)^ Please refer to page 13 for revenue breakdown.
^(3)^ Includes equity method in Jugos del Valle, among others.
^(4)^ The operating income and Adjusted EBITDA lines are presentedas non-GAAP measures for the convenience of the reader.
^(5)^ Adjusted EBITDA = operating income + depreciation, amortization &other operating non-cash charges.
^(6)^ Please refer to page 8 for our definition of “comparable”and a description of the factors affecting the comparability of our financial and operating performance.

SOUTH AMERICA DIVISION

RESULTS OF OPERATIONS

Millions of Pesos ^(1)^

For<br> the First Quarter of:
2025 %<br> of Rev. 2024 %<br> of Rev. Δ%<br> <br><br>Reported Δ% Comparable ^(6)^
Transactions<br> (million transactions) 3,018.7 2,938.9 2.7 % 2.7 %
Volume<br> (million unit cases) 433.2 428.8 1.0 % 1.0 %
Average price per unit case 66.32 56.20 18.0 %
Net revenues 30,411 25,794
Other operating<br> revenues 77 165
Total Revenues ^(2)^ 30,488 100.0 % 25,958 100.0 % 17.4 % 13.2 %
Cost of<br> goods sold 17,541 57.5 % 15,418 59.4 %
Gross<br> profit 12,947 42.5 % 10,540 40.6 % 22.8 % 18.3 %
Operating<br> expenses 9,118 29.9 % 7,554 29.1 %
Other operative<br> expenses, net 28 0.1 % 68 0.3 %
Operative<br> equity method (gain) loss in associates ^(3)^ (47 ) -0.2 % (18 ) -0.1 %
Operating income ^(4)^ 3,848 12.6 % 2,935 11.3 % 31.1 % 27.3 %
Depreciation,<br> amortization & other operating non-cash charges 1,498 4.9 % 1,265 4.9 %
Adj. EBITDA ^(4)(5)^ 5,346 17.5 % 4,200 16.2 % 27.3 % 23.4 %
^(1)^ Except volume and average price per unit case figures.
--- ---
^(2)^ Please refer to page 13 for revenue breakdown.
^(3)^ Includes equity method in LeãoAlimentos, among others.
^(4)^ The operating income and Adjusted EBITDA lines are presented as non-GAAP measures for the convenienceof the reader.
^(5)^ Adjusted EBITDA = operating income + depreciation, amortization & other operating non-cashcharges.
^(6)^ Please refer to page 8 for our definition of “comparable” and a description of thefactors affecting the comparability of our financial and operating performance.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 11 of 14** |

| --- | --- | | April 25, 2025 | | | COCA-COLA FEMSA | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | CONSOLIDATED BALANCE SHEET | | | | | | | | Millions of Pesos | | | | | | | | Assets | Mar-25 | | Dec-24 | | % Var. | | | Current Assets | | | | | | | | Cash, cash equivalents and marketable<br> securities | | | | | | | | | 30,509 | | 32,779 | | -7 | % | | Total accounts receivable | 16,841 | | 18,620 | | -10 | % | | Inventories | 15,049 | | 14,059 | | 7 | % | | Other current assets | 10,630 | | 9,675 | | 10 | % | | Total current assets | 73,029 | | 75,132 | | -3 | % | | Non-Current Assets | - | | - | | | | | Property, plant and equipment | 168,242 | | 161,785 | | 4 | % | | Accumulated depreciation | (64,976 | ) | (62,404 | ) | 4 | % | | Total property, plant and equipment,<br> net | 103,266 | | 99,381 | | 4 | % | | Right of use assets | 3,091 | | 2,989 | | 3 | % | | Investment in shares | 10,467 | | 10,233 | | 2 | % | | Intangible assets and other assets | 104,328 | | 101,876 | | 2 | % | | Other non-current assets | 17,880 | | 18,375 | | -3 | % | | Total Assets | 312,062 | | 307,986 | | 1 | % | | Liabilities & Equity | Mar-25 | Dec-24 | % Var. | | | --- | --- | --- | --- | --- | | Current Liabilities | | | | | | Short-term bank loans and notes payable | 3,623 | 3,314 | 9 | % | | Suppliers | 29,179 | 33,773 | -14 | % | | Short-term leasing Liabilities | 997 | 889 | 12 | % | | Other current liabilities | 26,361 | 29,194 | -10 | % | | Total current liabilities | 60,160 | 67,171 | -10 | % | | Non-Current Liabilities | - | - | | | | Long-term bank loans and notes payable | 70,674 | 70,383 | 0 | % | | Long Term Leasing Liabilities | 2,303 | 2,295 | 0 | % | | Other long-term liabilities | 19,203 | 17,595 | 9 | % | | Total liabilities | 152,339 | 157,445 | -3 | % | | Equity | - | - | | | | Non-controlling interest | 8,034 | 7,113 | 13 | % | | Total controlling interest | 151,689 | 143,428 | 6 | % | | Total equity | 159,723 | 150,542 | 6 | % | | Total Liabilities and Equity | 312,062 | 307,986 | 1 | % | | | Mar 31, 2025 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Debt Mix | % Total Debt ^(1)^ | | | % Interest Rate Floating ^(1) (2)^ | | | Average Rate | | | | Currency | | | | | | | | | | | Mexican Pesos | | 57.9 | % | | 3.7 | % | | 8.6 | % | | U.S. Dollars | | 17.9 | % | | 53.2 | % | | 4.2 | % | | Colombian Pesos | | 3.0 | % | | 21.2 | % | | 8.6 | % | | Brazilian Reals | | 20.3 | % | | 18.8 | % | | 10.6 | % | | Argentine Pesos | | 0.8 | % | | 0.0 | % | | 50.1 | % | | Total Debt | | 100 | % | | 23.9 | % | | 8.6 | % |

^(1)^ After giving effect to cross- currency swaps.

^(2)^ Calculated by weighting each year´s outstanding debt balance mix.

Debt Maturity Profile



Financial Ratios Mar<br> 31, 2025 Dec<br> 31, 2024 Δ%
Net<br> debt including effect of hedges ^(1)(3)^ 42,552 38,329 11.0 %
Net<br> debt including effect of hedges / Adj. EBITDA ^(1)(3)^ 0.74 0.68
Adj.<br> EBITDA/ Interest expense, net ^(1)^ 10.29 12.51
Capitalization<br> ^(2)^ 32.2 % 33.3 %
^(1)^ Net debt = total debt - cash
---
^(2)^ Total debt / (total debt + shareholders' equity)
*^(3)^*After giving effect to cross-currency swaps.
| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 12 of 14** |

| --- | --- | | April 25, 2025 | | | COCA-COLA FEMSA | | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | QUARTERLY- VOLUME, TRANSACTIONS<br> & REVENUES | | | | | | | | | | | | | | | | | | | | | | | | | Volume | | | | | | | | | | | | | | | | | | | | | | | | | | 1Q<br> 2025 | | | | | | | | | | 1Q<br> 2024 | | | | | | | | | | YoY | | | | | Sparkling | | Water ^(1)^ | | Bulk ^(2)^ | | Stills | | Total | | Sparkling | | Water ^(1)^ | | Bulk ^(2)^ | | Stills | | Total | | Δ<br> % | | | | Mexico | | 307.9 | | 30.4 | | 87.1 | | 38.5 | | 463.8 | | 332.5 | | 31.3 | | 89.9 | | 36.7 | | 490.4 | | -5.4 | % | | Guatemala | | 42.0 | | 1.9 | | 0.8 | | 2.1 | | 46.8 | | 41.3 | | 2.4 | | - | | 2.2 | | 45.9 | | 1.9 | % | | CAM<br> South | | 34.7 | | 2.3 | | 0.2 | | 5.4 | | 42.7 | | 35.6 | | 2.4 | | 0.2 | | 5.4 | | 43.6 | | -2.1 | % | | Mexico and<br> Central America | | 384.7 | | 34.6 | | 88.0 | | 46.0 | | 553.3 | | 409.4 | | 35.2 | | 90.9 | | 44.4 | | 579.8 | | -4.6 | % | | Colombia | | 61.7 | | 9.8 | | 3.5 | | 6.2 | | 81.2 | | 66.0 | | 10.6 | | 4.1 | | 7.7 | | 88.3 | | -8.1 | % | | Brazil<br> ^(3)^ | | 242.4 | | 24.1 | | 2.9 | | 26.0 | | 295.4 | | 240.1 | | 20.8 | | 2.7 | | 24.6 | | 288.2 | | 2.5 | % | | Argentina | | 31.4 | | 6.2 | | 1.3 | | 4.3 | | 43.3 | | 29.4 | | 5.2 | | 2.0 | | 3.0 | | 39.6 | | 9.1 | % | | Uruguay | | 10.1 | | 2.3 | | - | | 1.0 | | 13.4 | | 10.1 | | 1.8 | | - | | 0.7 | | 12.6 | | 6.0 | % | | South America | | 345.6 | | 42.4 | | 7.8 | | 37.5 | | 433.2 | | 345.6 | | 38.4 | | 8.8 | | 36.0 | | 428.8 | | 1.0 | % | | TOTAL | | 730.3 | | 77.0 | | 95.8 | | 83.5 | | 986.5 | | 755.0 | | 73.6 | | 99.7 | | 80.3 | | 1,008.6 | | -2.2 | % | | ^(1)^ Excludes water presentations larger than 5.0 Lt ; includes flavored water. | | --- | | ^(2)^ Bulk Water  = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations; includes flavored water | | Transactions | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 1Q<br> 2025 | | | | | | | | 1Q<br> 2024 | | | | | | | | YoY | | | | | Sparkling | | Water | | Stills | | Total | | Sparkling | | Water | | Stills | | Total | | Δ<br> % | | | | Mexico | | 1,735.6 | | 217.3 | | 272.9 | | 2,225.8 | | 1,867.5 | | 218.9 | | 260.7 | | 2,347.0 | | -5.2 | % | | Guatemala | | 311.9 | | 18.0 | | 23.3 | | 353.1 | | 307.7 | | 15.7 | | 22.9 | | 346.3 | | 2.0 | % | | CAM South | | 255.0 | | 14.9 | | 54.3 | | 324.2 | | 256.3 | | 15.2 | | 54.3 | | 325.7 | | -0.5 | % | | Mexico and<br> Central America | | 2,302.4 | | 250.2 | | 350.4 | | 2,903.1 | | 2,431.4 | | 249.9 | | 337.8 | | 3,019.1 | | -3.8 | % | | Colombia | | 446.0 | | 98.0 | | 47.8 | | 591.8 | | 479.2 | | 109.1 | | 65.5 | | 653.7 | | -9.5 | % | | Brazil<br> ^(3)^ | | 1,629.7 | | 206.3 | | 292.7 | | 2,128.7 | | 1,560.5 | | 180.1 | | 274.4 | | 2,015.0 | | 5.6 | % | | Argentina | | 160.1 | | 35.7 | | 36.3 | | 232.2 | | 148.7 | | 32.3 | | 26.7 | | 207.7 | | 11.8 | % | | Uruguay | | 49.4 | | 8.7 | | 8.0 | | 66.1 | | 48.8 | | 7.2 | | 6.4 | | 62.5 | | 5.8 | % | | South America | | 2,285.2 | | 348.7 | | 384.8 | | 3,018.7 | | 2,237.2 | | 328.7 | | 373.1 | | 2,938.9 | | 2.7 | % | | TOTAL | | 4,587.6 | | 598.9 | | 735.2 | | 5,921.8 | | 4,668.6 | | 578.5 | | 710.8 | | 5,958.0 | | -0.6 | % | | Revenues | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | Expressed<br> in million Mexican Pesos | 1Q<br> 2025 | | 1Q<br> 2024 | | Δ<br> % | | | | Mexico | | 31,262 | | 30,854 | | 1.3 | % | | Guatemala | | 4,173 | | 3,398 | | 22.8 | % | | CAM South | | 4,234 | | 3,592 | | 17.9 | % | | Mexico and<br> Central America | | 39,669 | | 37,844 | | 4.8 | % | | Colombia | | 5,364 | | 4,884 | | 9.8 | % | | Brazil<br> ^(4)^ | | 20,310 | | 17,837 | | 13.9 | % | | Argentina | | 3,434 | | 2,150 | | 59.8 | % | | Uruguay | | 1,380 | | 1,089 | | 26.7 | % | | South America | | 30,488 | | 25,958 | | 17.4 | % | | TOTAL | | 70,157 | | 63,803 | | 10.0 | % |

(3) Volume and transactions in Brazil do not include beer

(4) Brazil includes beer revenues of Ps. 1,343.1 million for the first quarter of 2025 and Ps. 1,496.0 million for the same period of the previous year.

^(1)^ Volume is expressed in unit cases. Unit case refers to 192 ounces of finished beverage product (24eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders, and concentrate that is required toproduce 192 ounces of finished beverage product.
^(2)^ Transactions refers to the number of single units (e.g., a can or a bottle) sold, regardless of their size or volume or whetherthey are sold individually or in multipacks, except for soda fountains, which represent multiple transactions based on a standard 12 oz.serving.
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| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 13 of 14** |

| --- | --- | | April 25, 2025 | |

COCA-COLA FEMSA

MACROECONOMIC INFORMATION

Inflation ^(1)^

LTM 1<br> Q25
Mexico 3.67 % 0.26 %
Colombia 5.08 % 2.30 %
Brasil 5.14 % 1.80 %
Argentina 49.94 % 7.40 %
Costa Rica 1.28 % 0.54 %
Panama -0.16 % 0.70 %
Guatemala 0.73 % -0.46 %
Nicaragua 3.25 % 1.28 %
Uruguay 5.03 % 2.21 %

^(1)^Source: inflation estimated by the company based on historic publications from the Central Bank of each country.

Average Exchange Rates for each period ^(2)^
Quarterly Exchange Rate <br>(Local Currency per )
1 Q25 Δ%
México 20.42 20.2 %
Colombia 4,188.58 6.8 %
Brasil 5.84 18.0 %
Argentina 1057.00 26.7 %
Costa Rica 507.67 -1.8 %
Panama 1.00 0.0 %
Guatemala 7.71 -1.3 %
Nicaragua 36.62 0.0 %
Uruguay 43.03 10.6 %

All values are in US Dollars.

End-of-period Exchange Rates
Closing Exchange Rate <br>(Local Currency per<br> ) Closing Exchange Rate <br>(Local Currency per<br> )
Mar-25 Δ% Dec-24 Δ%
México 20.32 21.8 % 20.27 20.0 %
Colombia 4,192.57 9.1 % 4,409.15 15.4 %
Brasil 5.74 14.9 % 6.19 27.9 %
Argentina 1,074.00 25.2 % 1,032.00 27.7 %
Costa Rica 504.21 -0.5 % 512.73 -2.7 %
Panama 1.00 0.0 % 1.00 0.0 %
Guatemala 7.71 -1.0 % 7.71 -1.5 %
Nicaragua 36.62 0.0 % 36.62 0.0 %
Uruguay 42.13 12.2 % 44.07 12.9 %

All values are in US Dollars.

(2) Average exchange rate for each period computed with the average exchange rate of each month.

| **Coca-Cola FEMSA Reports 1Q25 Results** | **Page 14 of 14** |

| --- | --- | | April 25, 2025 | |