36Kr Holdings Inc. Q2 FY2021 Earnings Call

Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings Inc. Second Quarter 2021 Earnings Conference Call. Today’s conference call is being recorded. I’d now like to turn the call over to your host, Yang Li, IR Manager of the company. Please go ahead, Yang.

Thank you very much. Hello, everyone and welcome to 36Kr Holdings second quarter 2021 earnings conference call. The company’s financial and operational results were released earlier today and have been made available online. You can also view the earnings press release by visiting the IR section of our website at ir.36kr.com. Participants on today’s call will include our Co-Chairman and CEO, Mr. Dagang Feng and our Vice President of Finance and Capital Markets, Mr. Lin Wei. Mr. Feng will start the call by providing an overview of the company and performance highlights of the quarter in Chinese, followed by English translation. Ms. Wei will then provide details on the company’s financial results before opening the call for questions. Before we continue, please note that today’s discussion will contain forward-looking statements made under the Safe Harbor provisions of the U.S. Private Securities Legislation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company’s results may be materially different from the views expressed today. Further information regarding these and other risks and uncertainties is included in the company’s prospectus and other public filings with the U.S. SEC. The company does not assume any obligation to update any forward-looking statements, except as required under applicable law. Please note that 36Kr’s earnings press release and this conference call includes discussion of unaudited GAAP financial measures as well as unaudited non-GAAP financial measures. 36Kr’s press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited GAAP measures. Also, please note that all amounts are in RMB. I will now turn the call over to our Co-Chairman and CEO, Mr. Dagang Feng. Feng, please go ahead.

Thank you. Hello, everyone. Thank you for participating in our 2021 second quarter results conference call. In the second quarter of 2021, we continued to enhance content quality and influence while strategically focusing on enterprise services as our growth driver. These efforts broadened our new economy-focused content offerings and value-added services, further developing our core competencies and spearheading business innovation. We have made robust progress in content arrangements with diversified presentations from us to meet the needs of varied user groups. We are also exploring possibilities for innovative services. Moreover, our progress in products and technologies is paving the way for us to empower the growth of new economic participants as well as the digitalization of traditional industries, creating a compelling value proposition for more customers, users, and investors in this new area of fresh opportunities and challenges. Our second quarter user traffic volume reached a new high of average monthly page views of 846.3 million, up 17% year-over-year. The second quarter of 2021 marks our 17th consecutive quarter of PV growth, reaffirming our strong user resonance and our growing brand awareness. The rising popularity and recognition of 36Kr’s content and platforms largely stems from our continuing innovation in flexible content formats, omni-channel content distribution, and our ingenuity in broadening our horizons. Let me walk you through our progress and our strategy in each of these areas. First, with respect to content strategy, we present content in various formats across a wide range of business sectors to address the full spectrum of user demand. Our proprietary platform delivers comprehensive reports and insights across professional and user-generated content (PGC and UGC). In addition to traditional text and image formats, we have expanded our offerings to audio, short video, and live running, etc., covering users for – users’ feedback regarding each of these information dissemination channels has been quite positive. We continue to make progress with those traditional and innovative content formats during the second quarter. Notably, the number of articles published on our primary retail accounts with leadership of over 100,000 grew to 180,000, a new record. Other exciting common initiatives include our audio program, Kr Walkman, which provides users with the latest business highlights, ensuring segments that just take – just a few minutes to digest. Meanwhile, our short-form video covering various topics, including PAM business, current public affairs, economics, and finance, and personal growth, also gained popularity among various groups of consumers and users. In terms of content generally diverse 36Kr main accounts, we also have a full scale of content metrics that covers different topics. For example, the Kr Pro column targets professional groups with in-depth industrial insights and also targets the younger audience and covers lighter business and more pod-like topics that are rapidly becoming popular and gaining growth momentum among younger generations. Second, we continue to execute our omni-channel distribution strategy. In addition to becoming a top content provider in the finance and economics vertical on WeChat, we bought, an audio comprehensive traffic platform. 36Kr has also been building business cooperations with top-tier short video platforms such as Douyin, Bilibili, Xiaohongshu, and regional channels. Leveraging our progress in short-form video content, this collaboration enables us to reach more diversified individual user communities and provide them with a variety of business insights and analytics content. Our initiatives to promote short video and live streaming content are crucial for us to diversify our Chinese user base to further tap into B2C service offerings. Now, I would like to talk more specifically about our short-form video content. It has been exactly a year since we embarked on our short-form video initiatives, and the business is rapidly growing in popularity across diverse demographics. We are very pleased to see that we have attracted more than 4 million followers on Douyin and more than 800,000 followers on Bilibili among other platforms. Based on multiple criteria, including follower base, content depth, virtual performance, and insurance tracking, 36Kr has been recognized as one of the top-tier short-form video business verticals across all major social media platforms. We had notable success in the second quarter with our blockbuster video, 'The Meaning They Haven’t Changed Yourself,' which we published on Bilibili and several other platforms. This current affairs content attracted a record-sized viewership of over 30 million total views for 3 consecutive days. We are also excited to share that our recent video clips on the interpretation of the Olympic Games economy set new highs, receiving more than 100 million total views and 1.42 million likes, and adding 22,000 new followers. By the middle of August 2021, 36Kr’s short-form video had already achieved its annual target of gaining 2 million new followers. This accounting number further validates that increasingly throughout individual user community is enjoying and consuming our content, which in turn drives B2C business marketing spending on our platform. Looking forward, we believe our short video content initiatives will continue to attract a wider range of user communities and boost our commercialization capabilities. Third, we continue upgrading our product offerings for public equity markets. Our secondary market products are a natural extension of our rich experience and expertise in serving startup companies over the past 10 years and are quickly gaining traction. For instance, in July, we joined forces with industrial securities to hold an investor forum covering topics around both the private and secondary markets. We are also collaborating with CICC to cooperate 36Kr Capital client, a new program focusing on individual investor education, which greatly enhances our influence and recognition in both institutional and individual investor circles, diversifying our customer base and laying a solid foundation for customer expansion in the secondary market. First, we celebrated the grand opening of our new dual headquarters in Shenzhen, a move to capitalize on the opportunities in the Greater Bay Area. The Greater Bay Area is drawing attention as a fast-developing innovation and technology hub that offers exciting opportunities to startups from around the world. We noticed that a multitude of undeniable hard and core technology startups have emerged in Guangdong province, and a considerable number of investment institutions have set up branches in Shenzhen, given that industrial internet and hub technology are extremely popular and available to us, supported by both the clients and the investment community. Strategically selected for its central location, Shenzhen will serve as our hub on which we can gain access to surrounding startups and investment institutions in South China’s Greater Bay area. The establishment of our 36Kr’s South China headquarters will enable us to better meet the needs of local customers and respond to them more efficiently, further contributing to our commercialization capabilities. With this, we are actively building 36Kr’s international presence. We are excited to report that Bloomberg Journal will be including 36Kr’s article in its news page during the second quarter, making our latest coverage available to global readers. At the same time, our overseas business is making steady progress and gradually becoming profitable. We have seen a significant increase in revenue during 2021 and our presence in Japan and Singapore has continued growing. We are pleased that 36Kr’s brand influence is gaining traction worldwide. Now, let’s take a look at our commercialization progress, thanks to our cultivation in content and products. In the second quarter, all of our three business segments achieved strong year-over-year growth on a comparable basis. Let me walk you through each of them. Our advertising revenue increased by 65% year-over-year this quarter with growth in both the number of advertising customers and average revenue per advertising customer. We continue to harness our capability in video content creation to provide customized and innovative short-form video marketing solutions for traditional enterprises, improving their brand image and operating their marketing. Take the automobile industry, for example. Volkswagen China joined hands with 36Kr and launched a short video titled 'What Will the Future Look Like' to describe future automobiles from a brand-new perspective. This marketing campaign helped Volkswagen successfully reach more potential customers. It was also an important branding and publicity platform for Volkswagen to position itself from a traditional carmaker to a mobility service provider, further validating our efforts to broaden and surpass the boundaries of conventional marketing through seamless content integration. Short-form video is also enabling us to develop new marketing solutions and penetrate deeper into the Chinese brands and advertising clients. For example, we helped promote Yili’s new product, A-MAX, with a short-form video that was well received by younger generations. Yili took this opportunity to break away from the stereotype of direct marketing and was very satisfied with its publicity collaboration with 36Kr. We believe that by creatively reshaping marketing programs for the future, we can empower more brands with effective B2C solutions. Our secondary market product has also started initial commercialization this quarter. We have entered into collaboration with Alibaba, Trip.com Group, and others. We will provide in-depth analysis from 36Kr’s unique perspective, showcasing a holistic corroborated image for our customers. Next, I would like to share with you some updates in the enterprise service business space, supported by our high-quality content, brand influence, as well as expansion of innovation verticals. Brand transaction value for our enterprise value-added services grew by 66% in the second quarter year-over-year. First, we continue to explore various new application scenarios and distribution channels for our financial content. For example, on the audio content front, we collaborated with NIO to broadcast our podcast program, 'Care Intelligence' on the new radio playlist. We also cooperated with several financial institutions, including China Merchants Bank, acting as an agent to help them operate their app’s content covering a range of topics such as finance, financial planning, and career-related issues. Through this new partnership, we effectively expand our content distribution and commercialization opportunities. In addition, the organization’s online and offline submission forum is also an important component of our enterprise value-added services. This quarter, we partnered with Google to create google.36kr.com website, helping Google host multiple online forums on gaming, brand marketing, and brand transformation of cross-border e-commerce. This will, in fact, also demonstrate the deep bond between Google and 36Kr, allowing each company’s users to better interact with each other and providing a trendy approach for both companies to attract new users and increase user loyalty. Google’s global online activities broke geographical barriers and surpassed time differences, leading participants to access leading industry pioneers’ experiences and insights at any time from anywhere. On the offline front, we co-hosted an unknown city of tomorrow event with leading real estate enterprises to build a visionary and imaginative world. The event showcased our capabilities to interact with users in creative and interesting ways and further strengthened our brand image among the worst audience, from younger generations to the middle-aged group, as well as other user demographics. Moreover, the continuous progress of our enterprise value-added service has laid a solid foundation for 36Kr’s regional expansion. We have been working proactively to expand our cooperation with local governments to serve the municipalities and regional business. During the second quarter, we opened business branches in new provinces, bringing our total regional offices to 12. Building on 36Kr’s widespread influence and local business presence, we help enterprises and governments build strong relationships, connecting both parties' needs and solutions. In June, we hosted the Science and Technology Innovation Conference for the government of Jinshui district in Zhengzhou, Henan Province. The event attracted coverage from more than 100 leading media houses, including CCTV, and greatly improved visibility of the Jinshui district’s innovative trends and technology sectors, as well as 36Kr’s capabilities in the enterprise and government service area. We also recently started commercialization of our 36Kr’s Enterprise Account service, which is a self-service product. 36Kr Enterprise Account is an efficient introductory window for enterprises to increase brand awareness, exhibit products, share their business progress with a wider audience, and appeal to economic sectors. 36Kr has grown with generations of entrepreneurs and enterprises. We are now leveraging our brand to build a platform where a wider range of companies can exhibit their skills, services, and accomplishments. In the new economy era, we hope to empower more high-quality enterprises and help them gain market recognition and acquire customers. We were very pleased to see the 36Kr Enterprise Account service begin to generate revenue in August, and we believe that with our brand influence, this new service has a promising future. Now, I’d like to particularly introduce our progress in the enterprise service review business. In recent years, the government has been actively advocating for the integration of the economy and Internet as well as digital transformation in various industries. At the same time, the investment community is leading a slowdown in the industry-end market and declining margin return on customer acquisition. Therefore, we believe the industrial Internet economy enterprise service – are at its core will soon offer huge development opportunities as new economy enterprises and traditional enterprises have intrinsic needs for digital upgrades and digital transformation, respectively. With this background, in October 2020, 36Kr launched an enterprise service review portal, the first comprehensive enterprise service procedure decision-making platform in China. It’s a one-stop platform solution aimed at facilitating service providers to acquire customers and allowing the demand side to make informed decisions. The platform delivers information emerging from three layers: service, interaction, and data. On the service layer, we provide customers with one-on-one consolidation, self-help learning tools, and social community functions. On the interaction layer, we help customers search for future information in multiple dimensions with content comparison services and key decision-making reports. At the data layer, we provide customers with industry data, category information, process features, real-name reviews, and commentaries, as well as successful case studies and supplier private information, etc. Over the past 3 years, 36Kr has accumulated in-depth expertise and unique advantages in providing enterprise services. For example, supported by proven content capabilities, we have built a database of over 800,000 new economy enterprises and are accumulating numerous top experts and key opinion leaders (KOLs). We can also help users gain access to relevant industry associations’ resources and enhance their understanding of the industry. 36Kr Enterprise Service Review portal is the first domestic enterprise service platform providing real-name comments and is widely recognized as the benchmark of the 2B market. Our professional graph of enterprise service software is far more sophisticated than that of our peer – our peers providing similar service. Our detailed classification of the SaaS industry is structured into main categories and subcategories, which has become the industry benchmark in standards. As the first enterprise service review platform in China, the 36Kr Enterprise Service Review portal has become the most comprehensive and robust enterprise decision-making platform. By the end of the second quarter, the review portal had showcased over 4,000 enterprise service applications covering software across 15 industries and 200 categories. Meanwhile, we have received thousands of real user comments, with dozens of industry experts joining the platform to offer their opinions to help the demand side make better decisions. Moreover, building on our in-depth understanding of the industry, we are able to further enhance our enterprise service with rich content support. Recently, we started initial commercialization of the renewed portal service. In May, by introducing its products in a more expressive and logical way and improving user interaction, we successfully helped a SaaS service provider obtain more sales leads. These leads have an estimated conversion rate as high as 20%, while the cost of conversion was greatly reduced. We believe that as we continuously refine our products and retail commercialization, our enterprise service review portal will become a new driver of the company’s future growth. We will unlock tremendous value on our way to expand the boundary of medium and tap into more enterprise services. Lastly, turning to our subscription service. In the second quarter, we revamped our subscription service model, witnessing a revenue growth of 124% year-over-year. Our subscription membership services are available through both online and offline channels. Online subscriptions will focus on the care column within our 36Kr app, prepaid knowledge products, and audit clear training programs, helping college students and new recruits improve their professional skills. For offline subscription services, we offer membership programs such as Entrepreneur Star and Speedway Stock Classes, bringing opportunities for practitioners and various views to engage in deep communication and interaction with industry leaders and experts face to face. In the second half of this year, we will continue to expand the breadth and depth of our subscription offerings for our users to better satisfy their needs and further improve user stickiness. In summary, in the second quarter of 2021, 36Kr continued to enhance its influence on new economy-centered content offerings, achieving growth in both user traffic value and the number of total followers on all platforms. We are pleased to have delivered strong financial results in the second quarter, exceeding analysts’ expectations on all key financial measures, led by our investments in our enterprise service review business. The company has delivered several initial results by innovating and exploring the commercialization opportunities of our new business initiatives. Looking ahead, we believe that 36Kr is poised to capitalize on the readiness of the real economy, industrial Internet, and hard and core technology to create brand new development opportunities.

Thank you, Paul, and hello, everyone. We are pleased to have achieved a set of solid financial results in the second quarter of 2021 with strong year-over-year growth across all of our business segments on a comparable basis. Notably, as Paul just mentioned, our advertising revenues increased by 65.1% this quarter compared to the same period of last year, demonstrating sustained user engagement and customer interest in our premium content and service offerings. Also, thanks to our continued efforts to provide customized and innovative services, revenues from our enterprise value-added services more than doubled sequentially and its grand transacted value increased by 35.9% year-over-year. In addition, our commitment to maintaining efficient operations with an increased focus on higher-margin businesses is paying off, with our gross margin expanding to 57.4% from 29% in the same period of last year, and net loss narrowed by 56.8% year-over-year. Looking ahead, we believe we are well positioned to continue on this growth trajectory, serving new economy participants more effectively and expand our monetization channels to seize the vast opportunities ahead of us. Now I’d like to walk you through more details on our second quarter 2021 financial results. Online advertising services revenue increased by 65.1% to RMB51.7 million in the second quarter of 2021 from RMB31.3 million in the same period of last year. The increase was primarily attributable to the strong recovery of market demand as well as more innovative marketing solutions we provided to our customers. The number of advertising customers and the average revenue per advertising customer both achieved strong growth in the second quarter of 2021. Enterprise value-added services revenue of RMB14.3 million in the second quarter of 2021 compared to RMB42.6 million in the same period of last year. The decrease was primarily because we continuously shifted our focus towards higher-margin businesses and starting from the first quarter of 2021 we ceased to act as a principal in certain low gross margin businesses and only acted as an agent. As a result, revenues of such businesses were recognized on a net basis from the first quarter onwards to increase comparability of operating results and help investors better understand our business performance and operating trends we introduced a gross transaction value as a supplemental metric to describe our business. Gross transaction value of enterprise value-added services was RMB37.9 million in the second quarter of 2021, increasing by 35.9% from RMB42.6 million in the same period of last year. Subscription services revenues increased by 124.1% to RMB6 million in the second quarter of 2021 from RMB2.7 million in the same period of last year. The increase was primarily attributable to the high-quality subscription products we offered to our institutional and individual subscribers. Total revenues were RMB72.1 million in the second quarter of 2021 compared to RMB76.7 million in the same period of last year. Taking into consideration the aforementioned change in revenue recognition for our enterprise value-added services, which involves RMB43.6 million variance between net revenues and gross transaction value, you will actually find that we maintain our overall upward business trend and demonstrated solid year-over-year growth. Cost of revenues was RMB30.7 million in the second quarter of 2021 compared to RMB34.4 million in the same period of last year. The decrease was primarily due to our continued cost control measures to improve our operational efficiency and our shift of workers towards higher-margin businesses as well as the recognition of certain revenues on a net basis, which we discussed earlier in the enterprise value-added services section. Gross profit increased by 86.1% to RMB41.4 million in the second quarter of 2021 from RMB22.2 million in the same period last year. Gross profit margin was 57.4% in the second quarter of 2021 compared to 29% in the same period of last year. Operating expenses were RMB75.3 million in the second quarter of 2021 compared to RMB99.4 million in the same period of last year. Sales and marketing expenses were RMB33.4 million in the second quarter of 2021 compared to RMB39 million in the same period of last year. The decrease was primarily attributable to the decrease in marketing expenses and share-based compensation expenses. G&A expenses were RMB29.9 million in the second quarter of 2021 compared to RMB50.9 million in the same period of last year. The decrease was primarily attributable to the decrease in the allowance for credit losses and share-based compensation expenses. Research and development expenses were RMB12 million in the second quarter of 2021 compared to RMB9.6 million in the same period of last year. The increase was primarily attributable to the increase in payroll-related expenses as we beefed up our research and development capabilities. Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as G&A expenses totaled RMB3.3 million in the second quarter of 2021 compared to RMB12.6 million in the same period of last year. Net loss was RMB34.3 million in the second quarter of 2021 compared to RMB79.3 million in the same period of last year. Non-GAAP adjusted net loss was RMB31 million in the second quarter of 2021 compared to RMB66.7 million in the same period of last year. The net loss attributable to 36Kr Holdings ordinary shareholders was RMB34.1 million in the second quarter of 2021 compared to RMB79.5 million in the same period of last year. Basic and diluted net loss per share were both RMB0.33 in the second quarter of 2021 compared to RMB0.78 in the same period of last year. As of June 30, 2021, the company had cash, cash equivalents, and short-term investments of RMB149.6 million compared to RMB174.1 million as of March 31, 2021. The decrease was mainly attributable to share repurchase as well as cash used in operating activities. Lastly, let me provide some updates on our share repurchase program. On May 6, 2020, the company announced that its Board of Directors authorized a share repurchase program under which the company may repurchase up to a total of 1 million of its American Depository Shares, each representing 25 Class A ordinary shares. As of June 30, 2021, the company had repurchased approximately 786,000 ADS for around RMB17.5 million under this program. This concludes our prepared remarks today. We will now open the call for questions. Operator, please go ahead.

Our first question comes from the line of Vincent Yu from Needham & Company. Please go ahead.

Thank you management for taking my question. I have three questions. The first question is, can management help us understand the impact on our client base as a result of the regulatory crackdown on sectors such as online education platforms? My second question is in terms of our video content initiative, do we see any potential impact also from regulation on our video that could cause negative impacts on our ability to monetize these contents? And third question is can management help us break down our top three customers in terms of their respective industries. Thank you.

We embarked on our short-form video initiative because there is great potential in this market. Short-form video enables users to acquire massive amounts of information efficiently in a timely manner. This format is deep and more popular especially among young people. Short-form video, as an efficient dissemination channel, will empower us to expand our end-user base with digital high content and improved user engagement capabilities. Regulations on short-form video are mainly focused on proper content themes, while our short-form video content focuses on finance, business, and personal growth, in line with national guidelines for regulations, so short-form videos have no negative impact on us. We believe our content will always be supported by the country, even if offshore for video rollout in the future. In the second quarter, our top three customers for our advertising business were in the e-commerce and Internet industry: Alibaba, Baidu, and Zhihu. Revenue generated from each of them didn’t reflect a significant proportion of the total advertising revenue, and actually, revenues generated from our top three customers only accounted for 37% of total ad revenue. In addition to the Internet and e-commerce industries, our customers also include top-tier companies in industries such as artificial intelligence, entertainment and media, automobiles and transportation, and consumer sales industries.

Okay. Thank you.

Our next question comes from the line of Shan Jiao from CICC. Please go ahead.

Thank you again.

Our next question comes from an unidentified analyst from Industrial Securities. Please go ahead.

Could you share some of your main strategies or specific approaches to improve your ARPU of the online advertising business? And how long should we expect ARPU to return to the pre-COVID level? Thank you.

Actually, the output of our advertising has increased this quarter compared with the same period last year. For the half-year improvements in ARPU are due to our content influence and brand premium. Our publication prices rise slightly every year, contributing to the improvement of the uplift. Therefore, we will continue to improve the quality of our content and attract more customers from various industries. Second, the rise of short video has greatly increased the growth potential of our ARPU. For example, our recent technology enterprise customer purchased a single short video advertising package for RMB2.25 million. Last quarter, we only had advertisements costing RMB1 million. So short-form video content has natural advantages that have matched or even exceeded the commercial value of our retail accounts over a short time. In the future, we will continue to use various modes to help customers upgrade and base marketing. In that case, the customer ARPU will increase accordingly with the brand influence and the marketing quality returning to pre-pandemic levels or even higher.

Our next question comes from Shan Jiao from CICC. Please go ahead.

What is the potential monetization space for the new products such as corporate service products? And what’s our strategy for this product this year and long-term? Thank you.

Okay. Towards 2020, we launched our enterprise service, the first comprehensive SaaS platform in China. As of today, the review portal has showcased over 100 enterprise service applications covering software across 15 industries and 20 categories. Additionally, we have received progress of real user comments and invited dozens of industry experts to join the platform, making it the industry’s most comprehensive and standardized enterprise service decision-making platform. We plan to start with three monetization models. The first one involves taking commission fees from lead generation, which will account for the most significant part of the revenue. We believe our enterprise services review platform will provide traffic that helps customers positively. Meanwhile, we expect the cost of customer acquisition to decrease by at least 30%. This business model is similar to that of automakers in the automobile industry and the medical and beauty industries. The second is to provide marketing management services, such as helping manage enterprise accounts, ranking lists, and analytical reports on follower management votes on our review portal. The third is to build a membership service system covering both buy-side and sell-side that offers regular research reports for which a membership fee will be charged. For this, we've already tried the initial commercialization. For example, we had a SaaS company that achieved some leads and we have a high conversion rate of 20%. So this is a very good result for us, and it's better than our competitors in the same industry. Also, we acquired the customer leads much more cheaply than others. We will certainly refine our product systems and try some better ways of commercialization. The true commercialization path is certainly set to launch in 2022.

Our next question comes from Jay Dong from TH Capital. Please go ahead.

Congratulations on strong revenues! How high should operating lines progress in the second half of 2021? And how should we think about that making an impact on offline events? Thank you.

In the second half of the year, we will have a lot of offline events. We have already signed some collaboration agreements for offline meetings. The epidemic will have some impacts on holding offline activities. We will take national policies and epidemic prevention control as primary consideration. We will negotiate with our partners for potential delays. So this impact from the recent epidemic will have a base impact on the third quarter and some activities may be delayed to the first quarter, but they are not canceled. Therefore, from the perspective of the next half year, the impact will not be overly significant. Also, the epidemic will have an impact on some real economic entities to a certain degree. So probably, online advertising revenue will fluctuate a bit.

Thank you. As there are no further questions, now I would like to turn the call back to the company for closing remarks.

Thank you once again for joining us today. If you have further questions, please feel free to contact 36Kr’s Investor Relations through the contact information provided on our website.

This concludes this conference call. You may disconnect your line now. Thank you.