Good afternoon, and welcome to the First Quarter 2021 Conference Call for Leslie's, Inc. At this time, all participants are in a listen-only mode. Following the prepared remarks, management will conduct a question-and-answer session. As a reminder, this conference call is being recorded and will be available for replay later today on the Company's website. I will now turn the call over to Caitlin Churchill, Investor Relations.

Thank you, and good afternoon. I would like to remind everyone that comments made today may include forward-looking statements, which are subject to significant risks and uncertainties, that could cause the Company's actual results to differ materially from management's current expectations. These statements speak as of today and will not be updated in the future if circumstances change. Please review the cautionary statements and risk factors contained in the Company's earnings press release and recent filings with the SEC. During the call today, management will refer to certain non-GAAP financial measures. A reconciliation between the GAAP and non-GAAP financial measures can be found in the Company's earnings press release, which was furnished to the SEC today and posted to the Investor Relations section of Leslie's website at ir.lesliespool.com. On the call today from Leslie's, Inc. is Mike Egeck, Chief Executive Officer; and Steve Weddell, Chief Financial Officer. With that, I will turn the call over to Mike.

Thanks, Caitlin, and good afternoon, everyone. Thank you all for joining us. So today happens to be my one-year anniversary with Leslie's. Even though I don't spend a lot of time looking backwards, I have to say, it's been quite a year. Pandemic, IPO, record 2020 results, and now, thanks to our team continuing to perform at a high level, executing against our growth initiatives, we are pleased to report a record start to our 2021 fiscal year. Our performance in Q1 exceeded our internal expectations and produced exceptional results for the quarter, including sales of $145 million, a comp sales increase of 25.7% on a calendar basis, and adjusted EBITDA growth of $8.8 million. I would also like to highlight that the Q4 gross margin pressure associated with our decision to clear inventory and to accelerate the launch of new proprietary products was, as we had discussed in our December call, an isolated event. In Q1, we delivered 225 basis points of gross margin expansion. Our record sales and profit were driven by the three pillars that make our business so compelling. First, we operate in one of the most advantaged and attractive consumer products industries, an industry that benefits from predictable, recurring, and non-discretionary demand. In Q1, we benefited from a strong industry backdrop as the acceleration in key macro trends continued unabated. We saw consumers continue to focus time and investment on their homes, pursue healthy outdoor lifestyles, migrate to the suburbs and exurbs, and have an elevated attention to safety and sanitization. We believe these trends are secular in nature and will create enduring tailwinds for our business. As evidence of this, we continue to see pool usage, interest in pool ownership, new pool permits, and pool construction backlogs all remain at elevated levels. Second, our integrated ecosystem of physical and digital assets and our total solution-based approach to pool care that it enabled is an unmatched competitive advantage. We believe this advantage will only get stronger with the launch of our omnichannel capabilities later this year. Third, despite being the largest direct-to-consumer brand in our industry, we have tremendous growth opportunities available to us. We have $10 billion of whitespace in our markets, and we have developed a specific multi-pronged growth strategy along with tangible supporting initiatives to address the opportunity. Key drivers of our growth strategy include consumer file growth. We continue to see good results from our work to acquire and reactivate consumers via an optimized marketing strategy. The ongoing shift of our media spend from direct mail to digital and social is a key driver of this success. We can attribute the majority of our Q1 sales increase directly to consumer file growth. We are generating high levels of ROI with our marketing spend, and we will continue to invest in our targeted marketing tactics to capture share. Driving growth in our loyalty program is another attractive opportunity for Leslie's. In Q1, we grew new loyalty members by more than 50% year-over-year. We generated this growth by leveraging the reach and scale of our physical and digital assets and focusing our physical and digital teams on new member sign-up. Our new loyalty program 2.0, with enhanced features and benefits, is on track to launch by the end of May, and we feel very good about our ability to continue our loyalty file growth in the second half of the year. As for the pro market, we are pleased to share that part one of our pro strategy. Our new qualified access website for the pro consumer is now in beta test with a select number of pro partners. Part two of our pro strategy, the launch of our affiliate program, also remains on track. And as the start to the third part of our pro strategy, we have identified 10 residential locations that we will convert to pro locations, as well as three brand-new pro locations. All 13 are slated to open for pool season 2021. While on the topic of additional locations, we continue to have very attractive residential whitespace opportunities in the 700 underserved markets we have identified. We now have a total of 936 locations and are on track to open at least seven new residential locations this fiscal year. In addition, our omni-fulfillment capabilities are on track for rollout prior to pool season, with BORIS now active and BOPIS ship to store and ship from store coming online in the next 60 days. Also, and importantly, AccuBlue Home, our connected pool technology solution and subscription service, has successfully completed beta testing with our consumer panel and remains on track for a limited launch of version 1.0 around Memorial Day. On the M&A front, we continue to see an abundance of acquisition opportunities across the highly fragmented pool and hot tub industry, and we are managing an active pipeline of candidates. We have a long history of programmatic M&A with smaller bolt-on businesses as our targets. In line with our recent M&A history, we have executed a LOI for one such target, and we will have more to share once the agreement is definitive. With regard to corporate governance, I would like to note that we ceased to be a controlled company in November 2020 following our IPO. Also, our Board recently reconstituted our Nominating and Governance Committees to be majority-independent in line with our Compensation Committee. Our Audit Committee continues to be fully independent. Finally, I would like to comment on chlorine supply and retail pricing. Despite widespread industry shortages, we are confident in our ability to both serve our existing consumers and a significant number of new consumers we are acquiring with our growth strategies. We have a 30-year relationship and a history of superior performance with our primary supplier, and we have a contract in place that secures both volume and cost through 2025. We also have well-developed relationships with a global network of additional partners that give us supply flexibility. So with regard to supply and cost, we are in good shape. With regard to retail pricing, it is a fact that we are seeing increases across the industry. The question is whether this level of retail pricing will be maintained. In our planning and guidance, we are taking a conservative approach for three reasons. First, the October through December quarter is the smallest of the year for Leslie's and the industry. It is not necessarily a reliable indicator of peak pool season trends. Second, everyone in the industry, including us, is investing in alternative sanitizers. Third, it is unclear what the mass, home, or club strategies will be. Your takeaway regarding chlorine should be that we feel very good about our supply and cost situation and that we are being prudently cautious about the durability of current retail pricing. To wrap up my remarks, it is gratifying to see such a strong start to the year, but our entire organization remains firmly focused on gearing up for success in the 2021 pool season. Balancing overperformance in our seasonally smallest quarter, with confidence in our team executing our growth initiatives, a favorable industry backdrop, and overall business momentum, we have, as you have seen in the press release, revised our guidance for the year upward. With that, I will hand it over to Steve to discuss the quarter and outlook in more detail.

Thank you, Mike, and good afternoon, everyone. As Mike said, our first quarter results exceeded our expectations as we generated record sales of $145 million, and our associates continued to deliver against our strategic initiatives. Today, we'll review our first quarter of fiscal 2021 performance and our upward guidance revision to our full-year fiscal 2021. Before I get started, two reminders. First, as a result of fiscal 2020 having 53 weeks, there are calendar shifts that will take place in fiscal 2021 that will impact our quarterly comparisons on a year-over-year basis. In the first quarter of fiscal 2021, we replaced a higher-volume week toward the end of the season, the last week of September, with a low-volume week at the end of our first quarter, which is the last week of December. I'll discuss the impact in a few minutes. Second, I want to remind everyone of the natural seasonality of our business. Our first and second quarters combined typically account for approximately 20% of our annual sales, and we have historically generated losses in both quarters. The third quarter represents approximately 45% of annual sales, and the fourth quarter, approximately 35%. We generated all of our full-year profits in the second half of our fiscal year. While we are pleased with our strong start to the fiscal year, we are firmly focused on our initiatives in preparation for season. So let's dive into our first quarter results. We delivered a strong performance in the first quarter with momentum throughout our business and our P&L. Total sales for the 13-week period increased 17.9% to $145.0 million from $123.0 million in the first quarter of fiscal 2020. Our comparable sales, on a reported or unshifted basis, increased 15.7%. Due to the 53rd week in fiscal 2020, our comparable sales growth was impacted by the one-week shift. Using a realigned period in 2020 for comparability, our comparable sales growth on a shifted basis increased 25.7%. This growth of 25.7% follows the comparable sales growth of 23.3% that we reported in the fourth quarter of fiscal 2020. We generated strong results across consumer types, product categories, and geographies. We also continued to benefit from the rollout of our AccuBlue water test process as we completed the rollout across our business in the first quarter. In the first quarter, we also saw higher-than-expected retail price inflation, primarily related to chemicals, channel management by major equipment manufacturers, and less discounting across our product categories. Gross profit increased 25.9% to $51.7 million from $41.1 million in the first quarter of fiscal 2020. Our gross margin rate increased by 225 basis points to 35.7% from 33.4% in the prior year. This is primarily due to occupancy leverage, product margin improvements, and partially offset by business mix, consistent with the results and performance we saw in full-year 2020. SG&A increased to $77.5 million from $59.7 million in the first quarter of fiscal 2020. The increase in SG&A was driven by an increase in non-cash equity-based compensation, which increased by $11.6 million. That’s from $0.6 million in the first quarter of fiscal 2020 to $12.2 million in the current-year quarter. Of the total equity compensation expense reported in the first quarter of fiscal 2021 of $12.2 million, approximately $1.4 million is recurring and $10.8 million is non-recurring as it related to the accelerated vesting of incentive units at the time of our IPO. SG&A also increased due to one-time payments of contractual amounts of $8.2 million incurred in connection with our initial public offering, and the increase in SG&A was partially offset by expenses related to the strategic consolidation of certain locations incurred during the first quarter of fiscal 2020 of $4 million. We did not incur similar expenses in the first quarter of fiscal 2021. Excluding items not indicative of our core operating performance, including the items above, as well as gain or loss on the sale of assets and sponsor management fees, SG&A increased by $5.1 million. And as a percentage of sales, SG&A decreased to 40.4% in the first quarter of fiscal 2021 compared to 43.4% in the prior year period. This is a decrease of 305 basis points. It is important to note that during the current-year quarter, we absorbed new public company costs in our reported results. The remainder of my comments will reference adjusted metrics. Please refer to our press release for a reconciliation of these adjusted metrics to the corresponding GAAP numbers. Adjusted EBITDA improved by $8.8 million to a loss of $0.2 million from a loss of $9.0 million in the first quarter of fiscal 2020. During the current-year quarter, we converted the increase in sales at a higher gross margin and managed our cost even as we invested against our key strategic priorities. As a result, we generated a near breakeven quarter, when historically, the first quarter has represented approximately negative 5% of total annual EBITDA. Adjusted net loss declined to $10.6 million from a loss of $24.3 million in the prior year. In addition to the strong operating performance of our business, interest expense was lower by $10.9 million during the first quarter of fiscal 2021 primarily as a result of our repayment of outstanding senior unsecured notes totaling $390 million in November of 2020. Diluted adjusted loss per share was $0.06 in the first quarter of fiscal 2021 compared to a loss of $0.16 in the first quarter of fiscal 2020, an improvement of $0.10 per share. Moving now to the balance sheet. We finished the quarter of fiscal 2021 with cash of $104.1 million, and we had no borrowings on our revolver compared to cash and cash equivalents of $1.9 million and borrowings on our revolver of $6.3 million at the end of the first quarter of fiscal 2020. On inventory, we finished the first quarter with $174.5 million compared to $185.1 million at the prior year quarter-end. We are pleased with our current inventory position, and we continue to closely coordinate with our vendor partners to maintain the efficient flow of products to prepare for season and to meet the demand from consumers. With regard to debt, at the end of the first quarter of fiscal 2021, total funded debt was $809 million compared to $1,210 million at the end of the first quarter of fiscal 2020. The $401 million reduction was due to the repayment of our senior unsecured notes and quarterly amortization payments on our outstanding term loan. Next, I would like to turn to our outlook. Today, we are raising our full-year fiscal 2021 guidance to reflect the first quarter beat to our internal expectations and our view that inflation will be higher than previously expected for the full-year. Our fiscal 2021 includes 52 weeks and ends on October 2, 2021. For the year, we are providing the following guidance: sales of $1,175 million to $1,195 million, an increase of $20 million at the midpoint for a year-over-year increase in the high single-digit range, excluding the impact of the 53rd week in 2020, and this compares to our prior expectation of mid-single-digit growth on the same basis. Adjusted EBITDA of $202 million to $208 million, an increase of $10 million at the midpoint or a high-teens increase year-over-year, excluding the impact of the 53rd week in 2020 and adjusting for public company costs. This compares to our prior expectation of low double-digit growth on the same basis. Diluted adjusted net income of $106 million to $116 million, an increase of $10 million at the midpoint and diluted adjusted net income per share of $0.55 to $0.60, an increase of $0.05 at the midpoint. So in summary, the first quarter of fiscal 2021 was a record quarter with $145 million in total sales, and we drove strong financial results throughout our P&L. Our entire organization continued to execute against our initiatives as we prepare for pool season in 2021 in this environment of heightened consumer demand. And finally, we will continue our relentless focus on enhancing consumers' experiences and executing our initiatives to continue to drive growth and market share gains. And with that, I'll hand it over to the operator to open the lines for Q&A. Thank you.

Thank you. At this time, we will be conducting our question-and-answer session. Our first question comes from Ryan Merkel with William Blair. Please state your question.

Hey. Thanks, and congrats on the quarters, guys.

Thanks, Ryan.

Thank you, Ryan.

So first off, business is clearly really strong. As it relates to chemical pricing, I understand taking a cautious approach, but what are you assuming in guidance for chlorine price inflation? And then tell us how does that compare to what you saw in the current quarter?

Yes. Ryan, we are not going to get into the specifics of our cost or the inflation we saw in the quarter. And I think the way to think about it is we have seen prices up. We're being, as we said, prudently cautious about the durability of that. And we have taken about half of our upward guidance to relate to chlorine pricing, so that's how we are thinking of it at this moment.

Okay. Fair enough. Yes. And then how much growth in the quarter can you attribute to the AccuBlue in-store water testing, if that's something you have? And have you continued to see customers testing more because of the technology?

Yes. It's a good question. We saw, as we implemented AccuBlue across the physical locations last year, about a 400 basis point lift. And we are continuing to see that in the new locations that we opened in Q1. I can't really speak to the overlap yet, the comp-on-comp because last year, we had roughly only 50 of the devices in stores. So it's a very small subset, not big enough to draw conclusions from. But I can say that we've seen pretty consistent performance across the fleet as we've put the devices in, and we haven't seen anything that would tell us we should not expect to comp the comps we saw.

Got it. Okay. Thank you. I'll pass it on.

Our next question comes from Simeon Gutman with Morgan Stanley. Please state your question.

Hey, everyone. Nice quarter. Happy anniversary, Mike. My first question is on your approach to guidance. Can you tell us – you had, right, this outperformance in the first quarter. Without trying to match it up to what you're flowing through versus not, can you just tell us what your approach was? You did a little bit better on sales. Are you flowing that through for the rest of the year? And then same on profits.

Yes, and I'll take that, Simeon. So yes, sales are up by $20 million, adjusted EBITDA by $10 million, adjusted net income per share is up by $0.05. So we did start by looking at the beat against the internal expectations for the first quarter, flowed that through completely, looking at the macro trends and the enduring trends that we're seeing today and some of the heightened inflation. And again, it's beyond just chlorine; it's looking at some of the equipment and the management of pricing across channels. The fact that we have less discounts in the current environment as well gives us confidence to flow through some of what we saw in Q1. I'm not going to give a percentage that we've expected for the full year, but as Mike stated, fairly conservative at this point.

Right. Okay. Yes. That sounds right. So it sounds like you're confident about it, but you were just more careful in how you floated through, especially to the profit side of the guidance.

That's correct.

Okay. And then can I ask on this quarter's gross margin? I'm trying to think about the run rate, and I guess, every quarter is a little different given seasonality, but can you tell us this quarter what was incremental? And how much, if there was, benefit from some of the markdowns that were taken last quarter?

Yes. As we look at it, like I was saying in the prepared remarks, it's a fairly consistent formula. We are going to see occupancy leverage. We are going to see continued increase in rate across our businesses. Some of that is going to be offset by business mix, as we grow some areas of the business that may have slightly lower gross margin levels. Reminder, right, as you get down to those contribution levels, those businesses generate very nice contributions relative to overall performance. So as we think about Q1 and the results we saw, it feels pretty good to deliver a 225 basis point increase in Q1.

Got it. If I can sneak in one last one, the increased marketing effectiveness that you mentioned, is that reflected in your sales guidance?

It is, yes.

Okay. Thanks, guys. Good luck.

Thank you.

Thank you, Simeon.

Our next question comes from Steven Forbes with Guggenheim Securities. Please state your question.

Good afternoon, and again, congrats on the anniversary. Mike, you mentioned that most of the 1Q sales growth was attributable to customer file growth. So can you update us on where the active customer base sits today and then maybe comment on how the loyalty member spend during the first quarter compared to last year? Are we seeing growth in that loyalty member spend average?

Yes, good questions. We're not going to give specific numbers on the consumer file growth, but it was double-digit growth. Combined with that, we also saw growth in the average revenue per consumer. So for us, that's the combination we like to see: more consumers buying more products. We saw the same dynamic in the loyalty file, just at elevated levels from the total file. So I couldn't be more pleased with the way the consumer is responding to our product, marketing, and service; more customers and more products across the whole file and at elevated levels in the loyalty file.

And maybe just sticking with that topic because I think as we spoke to the revenue outlook for the business, when you think about that 6% to 9% revenue growth profile, can you remind us what was the expectation for growth in the customer file base and then also the expectation for growth in average revenue per customer? Because I would imagine both of those are sort of outstripping the original expectations.

Yes. I'll answer that like this. When we laid out in the IPO, we had six growth levers, one of them being AccuBlue Home, which we said, look, don't plan any revenue in. It advanced our D&D. We are pleased that we're on track to launch. So there's nothing there for this year in our guidance. The balance file, we all size between 100 and 300 basis points of growth. So if you took loyalty and the consumer file growth together, that would be 200 to 600 basis points of growth over the course of the year. This quarter, they outperformed that. The other initiatives, Pro, residential whitespace, M&A, all those initiatives are work in process, as we spoke to in the prepared remarks. So right now, the bulk of the growth is being driven by the consumer file and the loyalty file.

Thank you. Best of luck.

Thanks.

Our next question comes from Jonathan Matuszewski with Jefferies. Please state your question.

Thanks for taking my question and nice quarter guys. The first one that I had, it was just on growth by product category. It sounds like sales growth was pretty broad-based. But are you willing to be more specific across core sanitizers, chemicals, parts, and other?

Yes, Jonathan. Thanks for the question. The sales by category range from mid-single digits to mid-20%. We characterized the growth in the last quarter for the year and similar, but we didn't have quite the outlier on the top side. But similar to the last year in the quarter, we saw the big categories all performed similarly and all in like the 20% range.

Great. That's helpful. And then it sounds like AccuBlue Home is progressing well with the beta test. Just curious if you could share any kind of feedback you're hearing from your customer panel, how you're integrating that in terms of the upcoming launch with the device and the subscription. And any color you have in terms of how you're thinking about fulfillment for AccuBlue Home. You obviously have that advantageous store base to leverage. But how will your associates be involved in terms of delivery? Or will it just be shipped from store? Or are you considering third-party delivery services for the last mile? Any color there would be helpful. Thanks.

Yes. Good question. We are in a learning phase with AccuBlue Home. I'm going to say that the beta test panel, consumer panel, is very, very encouraged by their feedback on the device for the reasons that we expected: we test 10 parameters. Most devices test four. We're able to give specific numeric readout where other devices are not. From the beginning, we've said our big advantage in addressing this space, this whitespace, is the fact that we can do it end-to-end. We can test the water, we can show the prescription, and then we can fulfill it. Most of the fulfillment is expected to be shipped from the store, and we are looking at some last-mile alternatives but haven't landed on any. Our expectation is to get the product to customers as quickly as possible.

That's really helpful. Thanks for the color and best of luck for the year.

Thanks, Jonathan.

Our next question comes from Kate McShane with Goldman Sachs. Please state your question.

Hi. Thanks. Good afternoon. I wondered if there was any more color around the locations of the pro stores. Are they located in markets near existing pro stores? Are you trying to enter in new markets with the conversion of some of the residential stores to pro?

Yes, Kate, good question. They are predominantly in new markets.

Yes. Let me add to that. New pro markets exist in Leslie's locations. So again, part of the benefit of our pro strategy is that hub and spoke. When we open or convert a store into a pro, that not only drives more sales through that existing box but also lifts the surrounding stores from a pro sales perspective. So it will be new markets outside of existing pro stores but in existing Leslie's markets.

Yes, Kate, use Steve's answer. That was much better than what I articulated.

Thank you. Our next question comes from Elizabeth Suzuki with Bank of America. Please state your question.

Great. Thanks. Can you give us a sense of how much of the 2020 growth in sales that you saw might not repeat? And really, I guess I'm trying to parse out big-ticket items like aboveground pools, hot tubs, and products that are durable and won't need to be purchased again by those same customers in 2021 compared to chemicals, cleaning products, and other maintenance items that would need to be bought again and again.

Yes, Liz, good question. I'll speak to aboveground pools and hot tubs. Last year, the industry was sold out rather early. We saw really nice increases in both of those businesses, though they're not a big part of our business. And we've said in the past, they're about 2.5%. We have actually seen an acceleration in hot tubs and aboveground pools in the first quarter of 2021, so quite literally, no slowdown. We have had some manufacturers communicate in both categories to their partners that they expect to be sold out again. We very early and very aggressively purchased additional inventory in both categories. So we feel good about how we're set up. But, yes, no slowdown there. None at all.

Great. And I guess on categories in general, where you're seeing shortages, including chlorine, how much of an advantage are you seeing in terms of procurement, like just being able to get the product in-house versus some of your smaller competitors? Are you seeing any smaller competitors that are struggling in this environment or just not able to keep up on an inventory standpoint?

Well, I tend not to speak to our competitors, but this is just a situation where our scale and reach, combined with long-standing supply relationships and long-term contracts, that trifecta, puts us in a very advantaged position with purchasing and with supply. We were very aggressive with that in the categories where we anticipated growth. So we're feeling good. Steve said it in his prepared remarks; we're constantly managing our supply chain, both for efficiency and quantity. So we're certainly not just sitting here not looking at it closely, but we feel very good about where we're at.

Yes. And the second piece of that as well is the vertical integration, right? You think about our distribution and manufacturing capabilities. We are writing some of the largest POs in the industry, but we can direct that product to where the consumer demand is on kind of a real-time basis. So we are investing heavily in inventory naturally from a seasonality perspective in the first and second quarter, preparing for the season. That inventory is coming in right now. We can position that efficiently across our network to serve kind of the digital and physical locations. From a manufacturing perspective, it gives us a lot of flexibility, if not necessarily being reliant on others to get some solid throughput from a manufacturing perspective. Relative to others, we do have a unique competitive advantage because of that vertical integration. That will certainly help in a time where we will continue to work closely with our vendors to manage elevated demand.

Yes, Liz, if I may, I'll just add one last part to your question and our answer. Something that's sometimes overlooked is we will have a supply of products that other retailers don't, aboveground pools, hot tubs, and probably specifically chlorine. We see this, this industry shortage situation, not just cutting us immediate sales, but allowing us to capture new customers. With the emphasis we put on consumer file growth, keeping customers with our loyalty program, wrapping our arms around them once we've got them in our system, we see this industry shortage situation as not just a way to get an immediate sale, but as a means to capture new customers, which is much more durable.

Great. Thanks so much.

Our next question comes from Garik Shmois with Loop Capital Markets. Please state your question.

Great. Thanks and congrats on the quarter. First question is just on the guidance raise, the $20 million in higher sales, and the drop-down of $10 million on EBITDA. It's a little bit higher than how we tend to think of incrementals. So you talked about some of the drivers here, but do you think that there's been a change in how we should think about the drop-down moving forward?

It's a good question, Garik. I think you understood how we flowed through guidance; it's the beat in Q1. And Q1 had good top-line sales, 225 basis point of gross margin improvement, and good cost management on the SG&A side. If you look at an adjusted basis, that drop-through worked quite nicely. So that's having an impact. As you think about the inflation side of the equation and the increased view there, while we've gone out proactively and procured more supply, and some of that has come at a higher cost, overall, we're in a very advantaged position from a costing perspective. So I think definitely unique this year relative to what we've seen in past years, something that we would expect to continue to update on over the next few months.

Okay. Thanks. I'm sorry if I might have missed it earlier; did you call out how much inflation did benefit the quarter versus how much like-for-like volume contributed?

Yes. I don't know, Mike, if you – go ahead.

Yes. We did not is the answer. We saw it higher than we had modeled, but our plan is not to break out how much of it was inflation. We saw some elevated retail prices; some of it was MSRP-based and industry-driven but also, almost equally, was less discounting as we saw demand for our products remain at high levels. So we haven't broken out those two components.

Okay. Understood. Thanks, guys.

Our next question comes from Peter Benedict with Baird. Please state your question.

Hi, guys. Thanks for taking the question. Just circling back up to gross margin. I think you mentioned loyalty 2.0 coming around Memorial Day. Is there anything from a margin perspective we should be thinking about once that starts to work its way into the business? That's my first question.

Yes. Peter, the way we're thinking about loyalty is that there will be additional cost connected to a higher earn rate. We haven't said yet what that higher earn rate will be, but it will be part of the package. However, that will be a trade-off with less promotions to our non-loyalty customers. Right now, we're seeing that as a wash. The idea is we take what would be our normal promotional cadence and decrease that to non-loyalty customers, increase it to loyalty, and make loyalty that more advantaged. At some point, with loyalty growth, that won't be net-net. But when we get to that point, that would be a very high-quality problem.

Yes. No, for sure. Thank you. And then I guess my next question is just around some of the pro initiatives. You have got the affiliate program getting set here, and you've got the pro website, I guess, tested well. Just any more color as to what exactly you're doing with that website and maybe what some of the feedback was and what makes you be optimistic that that's going to be a contributing factor to growing share in that segment as we look forward.

Yes. On the website, we've got a handful of our best pro customers running through it and testing it out with us, like real classical beta testing. We're getting really nice feedback about features and about site merchandising. It's all been very, very positive. So I'm quite pleased with how that's going. Similar to the affiliate program, we have a focused group of pro customers that we're working with and running different baskets of benefits past them, different ways to think about partnership and what the co-branded uniforms might look like. One of our underlying principles is that good things happen when you listen to your customers. It's not just our residential customers we're listening to; we're listening to our pro customers as well. I'm very pleased with how all of that is going.

Great. Sounds like a smart strategy. Thank you.

Our next question comes from Joe Feldman with Telsey Advisory Group. Please state your question.

Hey guys. Thanks for taking the question. So I wanted to ask from a competitive standpoint. I think you said you didn't have to cut prices at all. I think that was one of the drivers of the gross margin, so presumably, it's been a benign competitive environment. I'm wondering where you guys think you're taking share from. Is it just the smaller mom-and-pop stores out there? Is it any bigger players or the big-box guys that we've talked about in the past?

Yes. I'll give you my view on that. Steve, you can add in. I think predominantly, our share growth is coming from smaller regional mom-and-pop stores. As the consumer expects things like developed e-commerce sites, buy online, pick up in-store, and AccuBlue water testing, we just have a basket of benefits to offer a consumer that are really compelling. If you add on to that the fact that we are not seeing shortages in key categories, that just accelerates. Two parts of our advantaged supply situation right now: one, we are getting the immediate sale, but more importantly, we are attracting and acquiring more customers.

I'll add on as well. When you think about the competitive environment in this quarter, generally, less volumes. It's the time when some of these competitors slow down or even close their doors for a portion of the winter. When you think of some of the seasonal categories within home or mass, shelves may not be stocked with pool supplies as well. One of the points Mike made in his prepared remarks is around the mass, home and club strategy for season. It will be not just on pricing, but access and availability to product and what they will carry this season. Those items could be advantageous for us, given the tightness in supply. We know we have our season bought and have opportunities to buy more. But as you think about others, where this isn't their day job, it's not what they are exclusively focused on, this may be a harder year for folks to compete.

Got it. That's helpful. And then actually, Steve, while I have you, anything to call out from the next few quarters just given the 53-week shift and the weekly shift that we're going to see? Anything that you would note or highlight to us that we should just watch for, like, hey, the third quarter looks kind of funky because of we pick up an extra week or lose a week or something?

Yes, absolutely. When you think about how our quarters flow, our fiscal performance in Q1 and Q4 are generally below calendar. Our fiscal quarters in Q2 and Q3 are generally higher than calendar. It almost works out where the first half is contained, and the second half is contained. So when you think of the first quarter, up 15.7% on a reported basis, but up 25.7% on a calendar basis, it's a big pickup in Q1. We will give some of that back in Q2 from a calendar comp perspective. Then again, we will take a hit in Q3 calendar and then have a pickup in Q4. So absolutely important to understand how the year will play out because of that 53rd week last year. The key is, as you look at underlying operational performance, you go back and look at Q3 and Q4 of last year with growth of 23.3% and then 25.7% this first quarter, good momentum carrying us as we prepare for season.

That's helpful. Thanks, guys, and good luck with this quarter.

Thank you.

Thank you. Our next question comes from Peter Keith with Piper Sandler. Please state your question.

Hi, thanks. Good afternoon, everyone. Maybe to follow up from the last question. I did want to understand how you guys are thinking about weather in the coming months here because reflecting back, you think the spring was fairly favorable. I think you've called out in the past. So is there a particular month that we should be thinking about where maybe weather is a modest headwind? Understanding that maybe weather won't really matter with the momentum you have, any characterization would be helpful.

Yes, sure. Let me take a shot at that, Mike?

Yes, go ahead.

When you think about what we talked about last year and kind of the spring, it was better weather than the prior year, so that certainly helped from last year from a performance perspective. Overall, we would probably characterize kind of the start of the season as fairly normal, fairly average, if you will. If you remember back to some of the weather in the Midwest and Northeast, even up through Memorial Day, it was pretty poor. Because we're national, 37 states, we have the ability to kind of offset poor conditions in one part of the country with performance in other parts of the country. So as we go into season, this is a time we start looking at some of the weather trends to plan for, on a year-to-year basis, kind of average conditions. Based on our national footprint, we've got the ability to manage inventory and resources across the organization to meet the demand and make sure that we are efficient with our capital. At this point, no particular call-outs on weather trends for the year but expecting a normal year.

Okay. Very helpful. And maybe secondly, for Mike, I want to just understand the affiliate program, which, I think in the past, you said it was launched in February, so maybe it's imminent. Is that something that you would expect will ramp very quickly? Or is it going to have a longer tail lift because there will be a recruiting effort that may take a year or two to really take hold?

Yes, Peter, you remember correctly. We had talked about November or the second quarter, and that's on track. We are still on track, it would be either later this month or maybe early March. Also correct to characterize it as it will take a while to ramp up. This is a pro-by-pro selling proposition, both through our wholesale channels and most specifically through our residential stores. We are working with a group of pros to determine and finalize the basket of benefits, how they want to think about everything, from health insurance to uniform colors and co-branding. When we roll it out, it's going to be a store trading area by store trading area. One of the big draws to the pro for our program is referrals. We are finalizing our referral program and automating it. That's to track the number of referrals and ensure our partners are giving Leslie's level of service. Everything is on track; I feel good about the process and where we're at. But, yes, that will be more of a slow build over the second, third, and fourth quarters.

Okay. Very helpful. Thanks, guys.

Thank you. There are no further questions at this time. I'll turn it back to management for closing remarks.

Again, I would like to thank everyone for joining us today. I hope your takeaway was we're quite pleased with how the first quarter came together. We continue to see nice favorable tailwinds for the business, and we are very pleased with our team's execution of the growth initiatives. Thank you.

Thank you. This concludes today's conference. All parties may disconnect. Have a great day.