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Sterling Investment Counsel, LLC

Position in PRPL — Purple Innovation, Inc.

CIK 1925853 Buffalo, NY

Position in PRPL

as of Jun 30, 2026 · filed Jul 20, 2026
Position Value
$3,570
-$3,040 QoQ
Shares Held
10,000
0.0% QoQ
Ownership
0.009%
of shares outstanding
% of Portfolio
0.00%
of 13F equity value
Holder Rank
#9
of 13 holders
Holding Since
Dec 2021
19 quarters on record
Voting authority Sole 100% Shared 0% None 0%

Common Shares in PRPL Over Time

Shares Held

Position Value (USD)

Position in Furnishings, Fixtures & Appliances

Consumer Cyclical · as of Jun 30, 2026

Sterling Investment Counsel, LLC holds $3,570 across 1 Furnishings, Fixtures & Appliances name. PRPL ranks #1 (100.0% of the industry book) .

# Ticker Company Shares Value (USD) Open
1 PRPL
Purple Innovation, Inc.
This page
10,000 $3,570

All Filings in PRPL

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19 filing rows on record
Report Date Value (USD) Shares
2026-06-30 $3,570 10,000
2026-03-31 $6,610 10,000
2025-12-31 $6,910 10,000
2025-09-30 $9,340 10,000
2025-06-30 $7,290 10,000
2025-03-31 $7,590 10,000
2024-12-31 $7,800 10,000
2024-09-30 $9,890 10,000
2024-06-30 $83,909 80,682
2024-03-31 $140,386 80,682
2023-12-31 $83,102 80,682
2023-09-30 $137,966 80,682
2023-06-30 $224,295 80,682
2023-03-31 $160,200 60,682
2022-12-31 $290,666 60,682
2022-09-30 $245,762 60,682
2022-06-30 $124,486 40,682
2022-03-31 $107,991 18,460
2021-12-31 $244,964 18,460