Sterling Investment Counsel, LLC

Registered adviser

CIK

1925853

Location

Buffalo, NY

Portfolio Value

Small $286,733,200

Diversification

Diversified

Filing Date

Global Rank

#4,858 / 8,811 ▼ 107 · as of Jun 2026

Top Industry

Consumer Electronics 11.3%

Period ended 21 days ago

Filed Oct 19, 2026 · 2d

20 quarters · since Dec 2021

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 282624

Roster of Oct 1, 2026

Regulatory AUM

$1,034,282,441

Main clients

Individuals and high net worth (94% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$1,034,282,441	Individuals and high net worth (94%)
Apr 2025 to Mar 2026	$819,283,156	Individuals and high net worth (94%)
Apr 2024 to Mar 2025	$656,830,294	Individuals and high net worth (91%)
May 2023 to Mar 2024	$543,606,529	Individuals and high net worth (92%)
Apr 2023	$543,606,529	Individuals and high net worth (92%)
Apr 2022 to Mar 2023	$606,146,994	Individuals and high net worth (93%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Diversified active

Top 10 weight 58.0%, 19.0 effective positions, active share 60.1% against the S&P 500 as of 2026-06-30; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

20.5% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 13.2 quarters (12+)

Closest benchmark: the S&P 500 as of 2026-06-30, active share 60.1%; sector active share 36.3% against the combined 13F book's sector weights.

Over time 19 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

194 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

15.1%

+1.3 pts

Top 5

41.2%

−3.1 pts

Top 10

56.3%

−1.7 pts

HHI

503

Diversified−24

Portfolio Trend

20 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	39.9%	$114,265,362	84
Technology	22.8%	$65,396,575	24
Financial Services	9.7%	$27,820,701	25
Communication Services	7.0%	$20,140,432	5
Healthcare	5.5%	$15,734,003	12
Consumer Cyclical	4.7%	$13,479,358	8
Industrials	4.0%	$11,566,845	13
Consumer Defensive	3.6%	$10,459,343	7
Utilities	1.2%	$3,414,349	8
Energy	0.8%	$2,362,046	4
Real Estate	0.5%	$1,424,190	2
Basic Materials	0.2%	$669,996	2

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
NYF	iShares New York Muni Bond ETF	+33,501	40,839	$0
JEPI	JPMorgan Equity Premium Income ETF	+30,890	582,131	$32,727,404
APH	Amphenol Corp	+13,268	24,950	$2,103,285
EZU	iShares Trust	+4,602	23,220	$0
IJH	iShares Core S&P Mid-Cap ETF	+3,254	205,839	$0
NVDA	Nvidia Corp	+2,287	50,515	$11,536,615
CRWD	CrowdStrike Holdings, Inc.	+2,227	2,916	$772,011
IXUS	iShares Core MSCI Total International Stock ETF	+2,092	26,101	$0
JPST	JPMorgan Ultra-Short Income ETF	+2,013	12,399	$624,537
AVGO	Broadcom Inc.	+1,977	8,792	$3,087,662
SPMD	State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF	+1,903	16,750	$1,055,920
UBER	Uber Technologies, Inc	+1,871	21,684	$1,485,570
EWJ	iShares MSCI Japan ETF	+1,773	8,484	$826,850
BOTZ	Global X Robotics & Artificial Intelligence ETF	+1,465	46,521	$0
NOW	ServiceNow, Inc.	+1,214	21,361	$2,862,587
IWR	iShares Russell Mid-Cap ETF	+1,100	8,005	$0
QUAL	iShares MSCI USA Quality Factor ETF	+986	2,109	$0
MSFT	Microsoft Corp	+935	18,875	$9,680,987
HD	Home Depot, Inc.	+915	5,811	$1,653,171
IJR	iShares Core S&P Small-Cap ETF	+692	69,910	$0
CVX	Chevron Corp	+692	2,738	$559,126
AMZN	Amazon Com Inc	+653	31,424	$7,829,289
—		+651	27,534	$0
GOOGL	Alphabet Inc.	+629	32,756	$11,270,684
KO	Coca Cola Co	+607	40,553	$3,490,802
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
JTNY		−52,130	201,556	$9,497,318
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	−8,028	5,774	$0
IVW	iShares S&P 500 Growth ETF	−6,688	281,178	$0
EMXC	iShares MSCI Emerging Markets ex China ETF	−6,535	87,172	$8,637,001
CGXU	Capital Group International Focus Equity ETF	−5,522	871,061	$29,868,681
QQQM	Invesco Ltd.	−3,663	119,191	$0
FTEC	Fidelity MSCI Information Technology Index ETF	−3,296	32,245	$9,675,434
PANW	Palo Alto Networks Inc	−3,169	9,914	$3,938,931
BUG	Global X Cybersecurity ETF	−1,961	27,251	$0
T	At&T Inc.	−1,254	20,094	$490,293
JEPQ	JPMorgan Nasdaq Equity Premium Income ETF	−898	3,562	$218,208
VOT	VANGUARD MID-CAP GROWTH INDEX FUND	−865	2,901	$847,382
BAC	Bank Of America Corp	−738	6,872	$374,042
AAPL	Apple Inc.	−595	58,565	$19,503,316
GOVT	iShares U.S. Treasury Bond ETF	−576	11,606	$0
SHYG	iShares 0-5 Year High Yield Corporate Bond ETF	−548	36,490	$0
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	−426	3,515	$545,528
BNDX	Vanguard Total International Bond ETF	−382	5,296	$248,223
NLR	VanEck Uranium and Nuclear ETF	−349	8,441	$873,305
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	−303	1,454	$335,917
V	Visa Inc.	−287	11,072	$3,978,501
IGV	iShares Expanded Tech-Software Sector ETF	−248	10,107	$0
D	Dominion Energy, Inc	−237	4,022	$243,411
IBM	International Business Machines Corp	−232	1,176	$258,637
MGK	VANGUARD MEGA CAP GROWTH INDEX FUND	−224	6,558	$607,598
No positions match the current search.

New Positions

Positions the filer opened this quarter

10 positions

Ticker	Company	Shares	Value
GWRE	Guidewire Software, Inc.	6,444	$918,785
SPCX	Space Exploration Technologies Corp	3,403	$513,376
MRVL	Marvell Technology, Inc.	1,228	$324,449
MINT	PIMCO Enhanced Short Maturity Active Exchange-Traded Fund	2,867	$288,276
DELL	Dell Technologies Inc.	428	$230,242
TGT	Target Corp	1,336	$209,337
TRIN	Trinity Capital Inc.	11,714	$205,580
—		3,992	$0
SHV	iShares 0-1 Year Treasury Bond ETF	3,318	$0
MUB	iShares National Muni Bond ETF	66,138	$0
No positions match the current search.

Sold Out

Positions the filer fully exited

11 positions

Ticker	Company	Shares	Value
CRM	Salesforce, Inc.	6,675	$1,045,705
DUK	Duke Energy CORP	2,376	$300,754
MO	Altria Group, Inc.	3,973	$285,857
JNK	State Street(R) SPDR(R) Bloomberg High Yield Bond ETF	2,895	$278,991
TJX	Tjx Companies Inc	1,731	$262,246
EXC	Exelon Corp	4,580	$213,519
VZ	Verizon Communications Inc	4,941	$209,201
TMUS	T-Mobile US, Inc.	1,226	$205,636
PRPL	Purple Innovation, Inc.	10,000	$3,570
ITOT	iShares Core S&P Total U.S. Stock Market ETF	1,586	$0
DES	WisdomTree U.S. SmallCap Dividend Fund	8,434	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

194 tracked positions · $286,733,200 total · filing declares 194 positions · $436,874,313 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 194 positions by value · page 1 of 4

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
JEPI	JPMorgan Equity Premium Income ETF	Added	582,131	+30,890	$32,727,404	+5.1%	11.41%
CGXU	Capital Group International Focus Equity ETF	Reduced	871,061	-5,522	$29,868,681	−1.6%	10.42%
AAPL	Apple Inc. Technology	Reduced	58,565	-595	$19,503,316	+13.9%	6.80%
NVDA	Nvidia Corp Technology	Added	50,515	+2,287	$11,536,615	+19.6%	4.02%
GOOGL	Alphabet Inc. Communication Services	Added	32,756	+629	$11,270,684	−1.8%	3.93%
MSFT	Microsoft Corp Technology	Added	18,875	+935	$9,680,987	+44.7%	3.38%
FTEC	Fidelity MSCI Information Technology Index ETF	Reduced	32,245	-3,296	$9,675,434	−4.7%	3.37%
JTNY		Reduced	201,556	-52,130	$9,497,318	−25.4%	3.31%
EMXC	iShares MSCI Emerging Markets ex China ETF	Reduced	87,172	-6,535	$8,637,001	−9.9%	3.01%
AMZN	Amazon Com Inc Consumer Cyclical	Added	31,424	+653	$7,829,289	+6.8%	2.73%
META	Meta Platforms, Inc. Communication Services	Reduced	7,643	-184	$5,542,550	+25.7%	1.93%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	11,017	+48	$5,485,915	−0.1%	1.91%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	14,485	-27	$4,792,072	+0.9%	1.67%
V	Visa Inc. Financial Services	Reduced	11,072	-287	$3,978,501	+2.1%	1.39%
PANW	Palo Alto Networks Inc Technology	Reduced	9,914	-3,169	$3,938,931	−11.7%	1.37%
WMT	Walmart Inc. Consumer Defensive	Added	35,988	+505	$3,739,872	−6.9%	1.30%
KO	Coca Cola Co Consumer Defensive	Added	40,553	+607	$3,490,802	+7.5%	1.22%
SPY	Spdr S&P 500 ETF Trust	Added	4,150	+83	$3,164,914	+4.2%	1.10%
AVGO	Broadcom Inc. Technology	Added	8,792	+1,977	$3,087,662	+19.9%	1.08%
GEV	GE Vernova Inc. Industrials	Added	3,055	+19	$2,903,746	−18.6%	1.01%
NOW	ServiceNow, Inc. Technology	Added	21,361	+1,114	$2,862,587	+42.4%	1.00%
LLY	ELI LILLY & Co Healthcare	Reduced	2,320	-7	$2,684,425	−3.8%	0.94%
GOOG	Alphabet Inc. Communication Services	Reduced	7,630	-152	$2,599,846	−5.4%	0.91%
ABBV	AbbVie Inc. Healthcare	Added	9,319	+78	$2,437,757	+4.8%	0.85%
ETN	Eaton Corp plc Industrials	Added	5,261	+39	$2,260,704	+1.6%	0.79%
TMO	Thermo Fisher Scientific Inc. Healthcare	Added	3,147	+57	$2,124,382	+37.1%	0.74%
CFG	Citizens Financial Group Inc Financial Services	Added	33,256	+372	$2,120,402	−8.0%	0.74%
APH	Amphenol Corp Technology	Added	24,950	+13,268	$2,103,285	−48.9%	0.73%
ADI	Analog Devices Inc Technology	Added	5,297	+110	$2,101,372	+2.0%	0.73%
XLE	State Street(R) Energy Select Sector SPDR(R) ETF	Added	31,841	+326	$1,958,221	+17.0%	0.68%
MRK	Merck & Co., Inc. Healthcare	Reduced	13,255	-89	$1,926,084	+12.3%	0.67%
C	Citigroup Inc Financial Services	Added	13,944	+83	$1,805,469	−6.9%	0.63%
MU	Micron Technology Inc Technology	Added	1,645	+539	$1,752,105	+37.2%	0.61%
QQQ	Invesco Qqq Trust, Series 1	Added	2,336	+106	$1,728,102	+5.2%	0.60%
HD	Home Depot, Inc. Consumer Cyclical	Added	5,811	+915	$1,653,171	−4.3%	0.58%
AEP	American Electric Power Co Inc Utilities	Added	13,515	+160	$1,603,419	−12.2%	0.56%
VOO	VANGUARD 500 INDEX FUND	Reduced	2,193	-22	$1,536,985	+1.0%	0.54%
UBER	Uber Technologies, Inc Technology	Added	21,684	+1,871	$1,485,570	+3.9%	0.52%
STX	Seagate Technology Holdings plc Technology	Reduced	1,582	-167	$1,459,141	−13.5%	0.51%
COST	Costco Wholesale Corp Consumer Defensive	Added	1,580	+8	$1,438,337	−2.2%	0.50%
MCD	Mcdonalds Corp Consumer Cyclical	Added	5,867	+43	$1,354,924	−13.9%	0.47%
PH	Parker-Hannifin Corp Industrials	Reduced	1,395	-124	$1,332,810	−10.3%	0.46%
GILD	Gilead Sciences, Inc. Healthcare	Reduced	8,792	-221	$1,310,447	+15.1%	0.46%
CAH	Cardinal Health Inc Healthcare	Held	5,704	0	$1,269,140	−6.3%	0.44%
BLK	BlackRock, Inc. Financial Services	Added	1,197	+6	$1,266,773	+10.6%	0.44%
DE	Deere & Co Industrials	Added	1,657	+18	$1,112,758	+7.0%	0.39%
ONEQ	Fidelity Nasdaq Composite Index ETF	Held	10,462	0	$1,107,298	+2.5%	0.39%
JNJ	Johnson & Johnson Healthcare	Added	4,175	+3	$1,105,289	+4.3%	0.39%
SPMD	State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF	Added	16,750	+1,903	$1,055,920	+5.3%	0.37%
IQV	Iqvia Holdings Inc. Healthcare	Added	3,847	+82	$1,034,265	+42.2%	0.36%

Showing the top 50 of 194 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.