Sterling Investment Counsel, LLC

CIK

1925853

Location

Buffalo, NY

Portfolio Value

Small $166,800,159

Diversification

Diversified

Filing Date

Global Rank

#4,823 / 8,517 ▲ 217

Top Industry

Consumer Electronics 10.7%

3Y Alpha vs SPY

+12.0%

Period ended 46 days ago

Filed Jul 20, 2026 · 26d

19 quarters · since Dec 2021

Clone Performance

Aug 2023–Aug 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+132.8%

SPY

+75.3%

Annualised alpha

+12.0%

Max drawdown

−17.8%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends; a captured split can shorten the simulated window. It tracks 100% of reported value on average across 13 quarters. Past performance does not predict future results.

Portfolio Concentration

115 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

10.3%

+0.1 pts

Top 5

31.3%

−0.0 pts

Top 10

45.2%

−0.9 pts

HHI

314

Diversified−0

Portfolio Trend

19 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Technology	34.1%	$56,911,054	22
Financial Services	16.4%	$27,397,903	22
Communication Services	10.2%	$16,990,094	6
Healthcare	8.7%	$14,571,461	12
Consumer Cyclical	8.2%	$13,702,553	10
Industrials	7.2%	$12,034,007	12
Consumer Defensive	6.4%	$10,621,803	7
Unclassified	3.8%	$6,271,961	6
Utilities	2.6%	$4,321,064	10
Energy	1.1%	$1,795,577	4
Real Estate	0.9%	$1,457,682	2
Basic Materials	0.4%	$725,000	2

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
NOW	ServiceNow, Inc.	+3,307	20,247	$2,010,122
F	Ford Motor Co	+2,981	28,449	$395,441
NVDA	Nvidia Corp	+2,137	48,228	$9,649,940
SCHW	Schwab Charles Corp	+1,466	8,158	$752,738
UBER	Uber Technologies, Inc	+1,172	19,813	$1,429,706
META	Meta Platforms, Inc.	+583	7,827	$4,408,870
CFG	Citizens Financial Group Inc/Ri	+580	32,884	$2,304,181
MSFT	Microsoft Corp	+557	17,940	$6,691,978
KO	Coca Cola Co	+555	39,946	$3,246,411
PANW	Palo Alto Networks Inc	+550	13,083	$4,461,564
AMZN	Amazon Com Inc	+545	30,771	$7,333,960
MCD	Mcdonalds Corp	+521	5,824	$1,574,285
EXC	Exelon Corp	+495	4,580	$213,519
EIX	Edison International	+479	4,987	$371,282
ABBV	AbbVie Inc.	+431	9,241	$2,325,405
CRM	Salesforce, Inc.	+370	6,675	$1,045,705
APH	Amphenol Corp /De/	+362	11,682	$2,059,770
AEP	American Electric Power Co Inc	+335	13,355	$1,827,097
AVGO	Broadcom Inc.	+292	6,815	$2,574,366
MRK	Merck & Co., Inc.	+265	13,344	$1,714,704
C	Citigroup Inc	+242	13,861	$1,939,985
GILD	Gilead Sciences, Inc.	+205	9,013	$1,138,702
TMO	Thermo Fisher Scientific Inc.	+190	3,090	$1,549,202
IQV	Iqvia Holdings Inc.	+153	3,765	$727,473
HD	Home Depot, Inc.	+119	4,896	$1,726,721
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
GOOGL	Alphabet Inc.	−7,890	32,127	$11,481,225
SOUN	Soundhound Ai, Inc.	−6,090	16,697	$108,029
CAH	Cardinal Health Inc	−5,662	5,704	$1,355,042
TMP	Tompkins Financial Corp	−4,312	3,968	$375,055
GLW	Corning Inc /Ny	−2,717	5,795	$1,480,216
MO	Altria Group, Inc.	−1,525	3,973	$285,857
CVX	Chevron Corp	−1,475	2,046	$339,144
AAPL	Apple Inc.	−1,471	59,160	$17,118,537
DUK	Duke Energy CORP	−1,086	2,376	$300,754
VZ	Verizon Communications Inc	−830	4,941	$209,201
BBY	Best Buy Co Inc	−518	3,249	$246,534
JPM	Jpmorgan Chase & Co	−392	14,512	$4,750,212
XOM	ExxonMobil Holdings Corp	−391	4,312	$589,536
CTAS	Cintas Corp	−370	3,316	$563,985
PG	PROCTER & GAMBLE Co	−303	3,119	$457,370
UNH	Unitedhealth Group Inc	−186	1,015	$421,864
BAC	Bank Of America Corp /De/	−170	7,610	$433,617
AMGN	Amgen Inc	−147	921	$333,512
MU	Micron Technology Inc	−108	1,106	$1,276,644
BRK-B	Berkshire Hathaway Inc	−91	10,969	$5,488,777
IBM	International Business Machines Corp	−85	1,408	$395,943
V	Visa Inc.	−74	11,359	$3,897,159
AMAT	Applied Materials Inc /De	−74	1,880	$1,359,240
CAT	Caterpillar Inc	−60	701	$746,494
UPS	United Parcel Service Inc	−51	3,770	$405,275
No positions match the current search.

New Positions

Positions the filer opened this quarter

4 positions

Ticker	Company	Shares	Value
AMD	Advanced Micro Devices Inc	710	$412,446
KLAC	Kla Corp	1,080	$325,846
IBIT	iShares Bitcoin Trust ETF	7,368	$245,280
ADP	Automatic Data Processing Inc	923	$206,705
No positions match the current search.

Sold Out

Positions the filer fully exited

11 positions

Ticker	Company	Shares	Value
XLB	State Street Materials Select Sector SPDR ETF	26,040	$1,301,218
VIG	Vanguard Dividend Appreciation ETF	1,932	$415,495
BNDX	Vanguard Total International Bond ETF	5,826	$279,939
AWK	American Water Works Company, Inc.	1,849	$251,630
VEU	Vanguard FTSE All-World Ex-US ETF	3,084	$231,608
WEAV	Weave Communications, Inc.	47,812	$220,891
IBB	iShares Biotechnology ETF	1,296	$218,829
NOC	Northrop Grumman Corp /De/	313	$213,541
LAR	Lithium Argentina AG	28,197	$188,355
WULF	Terawulf Inc.	10,613	$153,145
LAC	Lithium Americas Corp.	28,563	$112,823
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

115 tracked positions · $166,800,159 total · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 115 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	59,160	-1,471	$17,118,537	+11.2%	10.26%
GOOGL	Alphabet Inc. Communication Services	Reduced	32,127	-7,890	$11,481,225	−0.2%	6.88%
NVDA	Nvidia Corp Technology	Added	48,228	+2,137	$9,649,940	+20.0%	5.79%
AMZN	Amazon Com Inc Consumer Cyclical	Added	30,771	+545	$7,333,960	+16.5%	4.40%
MSFT	Microsoft Corp Technology	Added	17,940	+557	$6,691,978	+4.0%	4.01%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	10,969	-91	$5,488,777	−8.8%	3.29%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	14,512	-392	$4,750,212	+8.3%	2.85%
PANW	Palo Alto Networks Inc Technology	Added	13,083	+550	$4,461,564	+122.0%	2.67%
META	Meta Platforms, Inc. Communication Services	Added	7,827	+583	$4,408,870	+6.4%	2.64%
WMT	Walmart Inc. Consumer Defensive	Reduced	35,483	-32	$4,018,804	−8.9%	2.41%
V	Visa Inc. Financial Services	Reduced	11,359	-74	$3,897,159	+12.8%	2.34%
GEV	GE Vernova Inc. Industrials	Reduced	3,036	-3	$3,566,874	+34.5%	2.14%
KO	Coca Cola Co Consumer Defensive	Added	39,946	+555	$3,246,411	+8.4%	1.95%
SPY	Spdr S&P 500 ETF Trust	Reduced	4,067	-5	$3,037,113	+14.7%	1.82%
LLY	ELI LILLY & Co Healthcare	Added	2,327	+21	$2,791,073	+31.6%	1.67%
AVGO	Broadcom Inc. Technology	Added	6,815	+292	$2,574,366	+27.5%	1.54%
ABBV	AbbVie Inc. Healthcare	Added	9,241	+431	$2,325,405	+21.4%	1.39%
CFG	Citizens Financial Group Inc/Ri Financial Services	Added	32,884	+580	$2,304,181	+18.9%	1.38%
ETN	Eaton Corp plc Industrials	Reduced	5,222	-51	$2,225,198	+18.0%	1.33%
ADI	Analog Devices Inc Technology	Reduced	5,187	-31	$2,060,120	+24.1%	1.24%
APH	Amphenol Corp /De/ Technology	Added	11,682	+362	$2,059,770	—	1.23%
NOW	ServiceNow, Inc. CALL + SHARES Technology	Added	20,247	+3,307	$2,010,122	+13.5%	1.21%
C	Citigroup Inc Financial Services	Added	13,861	+242	$1,939,985	+25.6%	1.16%
AEP	American Electric Power Co Inc Utilities	Added	13,355	+335	$1,827,097	+7.1%	1.10%
HD	Home Depot, Inc. Consumer Cyclical	Added	4,896	+119	$1,726,721	+9.9%	1.04%
MRK	Merck & Co., Inc. Healthcare	Added	13,344	+265	$1,714,704	+9.0%	1.03%
STX	Seagate Technology Holdings plc Technology	Reduced	1,749	-30	$1,687,785	+142.2%	1.01%
QQQ	Invesco Qqq Trust, Series 1	Added	2,230	+2	$1,642,172	+27.7%	0.98%
MCD	Mcdonalds Corp CALL + SHARES Consumer Cyclical	Added	5,824	+521	$1,574,285	−4.5%	0.94%
TMO	Thermo Fisher Scientific Inc. Healthcare	Added	3,090	+190	$1,549,202	+8.7%	0.93%
PH	Parker-Hannifin Corp Industrials	Added	1,519	+27	$1,485,764	+11.2%	0.89%
GLW	Corning Inc /Ny Technology	Reduced	5,795	-2,717	$1,480,216	+27.9%	0.89%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	1,572	+13	$1,470,558	−5.3%	0.88%
UBER	Uber Technologies, Inc Technology	Added	19,813	+1,172	$1,429,706	+6.6%	0.86%
AMAT	Applied Materials Inc /De Technology	Reduced	1,880	-74	$1,359,240	+103.5%	0.81%
CAH	Cardinal Health Inc Healthcare	Reduced	5,704	-5,662	$1,355,042	−43.6%	0.81%
MU	Micron Technology Inc Technology	Reduced	1,106	-108	$1,276,644	+211.3%	0.77%
BLK	BlackRock, Inc. Financial Services	Added	1,191	+42	$1,145,217	+3.6%	0.69%
GILD	Gilead Sciences, Inc. Healthcare	Added	9,013	+205	$1,138,702	−7.2%	0.68%
JNJ	Johnson & Johnson Healthcare	Added	4,172	+21	$1,059,562	+4.4%	0.64%
CRM	Salesforce, Inc. Technology	Added	6,675	+370	$1,045,705	−11.2%	0.63%
DE	Deere & Co Industrials	Added	1,639	+1	$1,039,666	+12.7%	0.62%
MTB	M&T Bank Corp Financial Services	Added	4,216	+2	$1,003,450	+15.2%	0.60%
TSLA	Tesla, Inc. Consumer Cyclical	Reduced	2,292	-23	$964,015	+12.0%	0.58%
EQIX	Equinix Inc Real Estate	Added	913	+23	$951,702	+9.1%	0.57%
MA	Mastercard Inc Financial Services	Reduced	1,806	-16	$927,561	+1.9%	0.56%
SYK	Stryker Corp Healthcare	Added	2,607	+72	$820,787	−1.5%	0.49%
MELI	Mercadolibre Inc Consumer Cyclical	Added	463	+32	$785,891	+5.5%	0.47%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Reduced	1,493	-6	$779,928	+12.3%	0.47%
SCHW	Schwab Charles Corp Financial Services	Added	8,158	+1,466	$752,738	+19.7%	0.45%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.