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PRPL · Purple Innovation, Inc.

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$7.19 +0.19 (+2.71%) At close · Jul 24
Market Cap
$831.58M
Shares
108.99M

Price & Indicators

Indicators
Price
Panels
Event markers
20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$7.00 Open$6.68 Day$6.68–7.00 52W$0.28–7.00 Avg vol 30d261K Short int1.8M · 1.7% float · 7.0d Short vol47% Last earningsApr 28, 2026 DataJan 2020–Jul 2026 Filing10-Q · Apr 28

Up next

Next earnings call
Jul 28, 2026 Est · unconfirmed · this week
FQ3-26 quarter ends
~Sep 30, 2026 Est
Latest filing: 10-Q
filed Apr 28, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Very Strong Sentiment Very Bullish Fundamentals Weak Quant / Vol Very High
      Market backdrop VIX 18.6 · elevated Equity put/call 0.79
      Technical
      price trend
      Buy
      50 / 200-day cross Golden cross
      Price vs 200-day avg +855%
      above
      Price vs 50-day avg +803%
      above
      RSI (14) 98
      overbought
      MACD trend Positive
      52-week position 100%
      near high
      Volume (OBV) Bearish div.
      distributing
      Momentum
      relative strength
      Very Strong
      1-month return +1567%
      trailing
      6-month return +889%
      trailing
      YTD return +913%
      this year
      Relative strength +882%
      vs S&P · 6-mo
      Sentiment
      smart money
      Very Bullish
      Trend (MA cross) Golden cross
      50d $1 › 200d $1 — 50d above 200d
      Institutional flow Accumulating
      13 of 70 funds reported for Jun 30 · net +982 sh shares · +1 new
      Insider flow Accumulating
      Net +$29.4K over 90 days · 0% sells
      Short interest Falling
      1.69% of float · ▼ -3.3% MoM · 7.0 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr low
      70 holders — near 3-yr low, contrarian setup
      Squeeze score 57
      elevated · 0–100
      Fundamentals
      Weak
      Revenue growth −4%
      Y/Y
      Gross margin 40%
      expanding
      EPS growth −47%
      Y/Y
      Free cash flow $-41.9M
      Valuation P/E 0.8
      below peers
      Balance sheet $58.0M
      net debt
      Quant / Vol
      risk profile
      Very High
      Volatility 2147%
      annualized · 1-yr
      Max drawdown −77%
      past year
      ATR 6.8%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the Earnings Call filed Sep 30, 2025
      annually
      Annual cost savings $25M – $30M
      next year
      Incremental revenue from Mattress Firm expansion $70M
      this year
      Incremental revenue from Mattress Firm expansion $20M
      Guided vs delivered · last 1 settled
      Revenue full-year
      guided $465M – $485M
      $468.73M In line

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      2 · 0 · 5
      50 / 200-day cross
      Golden cross Bullish
      Price vs 200-day avg
      +855% Bullish
      Price vs 50-day avg
      +803% Bullish
      RSI (14)
      98 Bearish
      MACD trend
      Positive Bullish
      52-week position
      100% Bullish
      Volume (OBV)
      Bearish div. Bearish
      Market signals — smart money & positioning
      Bullish · 4 of 6
      Trend (MA cross) Golden cross
      50d $1 › 200d $1 — 50d above 200d
      Institutional flow Accumulating
      13 of 70 funds reported for Jun 30 · net +982 sh shares · +1 new
      Insider flow Accumulating
      Net +$29.4K over 90 days · 0% sells
      Short interest Falling
      1.69% of float · ▼ -3.3% MoM · 7.0 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr low
      70 holders — near 3-yr low, contrarian setup
      Price context
      position in its 52-week range
      52-wk low $0 Now $7 · 100% 52-wk high $7
      vs 200-day avg +855% vs 50-day avg +803% 50-day above 200-day golden cross

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Versus peers

      Furnishings, Fixtures & Appliances — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      PRPL
      Purple Innovation, Inc.
      this stock
      		$831.58M +913.0% -10.9% 0.8 1.7%
      MGCLY
      Midea Group Co., Ltd./ADR
      		 $91.88B +10.6% — — 0.0%
      SN
      SharkNinja, Inc.
      		 $21.03B +32.8% +15.7% — 5.9%
      SGI
      Somnigroup International Inc.
      		 $15.05B -19.5% +5.5% 28.6 7.1%
      NCLTY
      Nitori Holdings Co., Ltd.
      		 $8.30B -17.2% — — 0.0%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      71
      % held
      2.3%
      Reported
      13 of 70
      Top holder
      Coliseum Capital Manageme…
      Held Float
      View
      Held by Funds
      Fund positions
      14
      View
      Short & Settlement
      Short Interest Falling
      Shares short
      1.8M
      Days to cover
      7.0d
      Change
      -62.6K sh
      View
      Short Volume
      Short vol %
      47%
      As of
      Jul 24, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      19.6K
      Value
      $7.5K
      As of
      Jun 30, 2026
      View
      Off-Exchange
      Off-exchange %
      55.6%
      Week of
      May 4, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net buying
      Net (90d)
      +$29.4K
      Buyers / Sellers
      1 / 0
      Buyers Sellers
      View
      Financials
      Financials
      Revenue (FY)
      $468.7M
      Net income (FY)
      $-51.4M
      EPS diluted
      $12.00
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Jul 22, 2026
      This year
      12
      View
      Earnings & Events
      Earnings Calls
      Last call
      Apr 28, 2026
      View
      Investor Relations
      Latest news
      Purple Innovation Reports First Q…
      Published
      Apr 28, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      PRPL +2073.9% +1566.7% +888.7% +1860.8% +913.0%
      SPY -1.7% +0.7% +6.4% -1.2% +8.3%
      vs SPY +2075.6% +1566.0% +882.3% +1861.9% +904.8%
      Key facts CIK 1643953 CUSIP 74640Y106 13F (30d) 13 filings 13 filers Visit website Investor relations

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