PRPL · Purple Innovation, Inc.
$2.66
+0.13 (+5.14%)
At close · Oct 23
Return incl. dividend (before tax)
Going-concern doubt
— flagged Aug 11, 2026
Substantial doubt about the company's ability to continue as a going concern.
“Accordingly, there is substantial doubt about the Company's ability to continue as a going concern.”View the 10-Q filed Aug 11, 2026
Market Cap
$11.60M
Shares
4.36M
Volume · Oct 23
10.54K
Avg daily vol (3M)
37.85K
Price & Indicators
20d MA
50d MA
200d MA
Earnings
Filing
Insider
Congress
Investor day
Close$2.66
Open$2.57
Day$2.40–2.66
52W close$1.87–21.58
Avg vol 30d44K
Short int151K · 3.5% float · 2.1d
Short vol94%
Last earningsAug 10, 2026
DataJan 2020–Oct 2026
Filing10-Q · Aug 11
Up next
Next earnings call
Nov 19, 2026
Est · unconfirmed
· in 3 wks
filed Aug 11, 2026
call held Aug 10, 2026
Metrics snapshot
Useful current figures from the complete screener profile.
Revenue (TTM)
$453.45M
Trailing 12 months
Net income (TTM)
−$48.67M
Trailing 12 months
Revenue growth YoY
-6.5%
Year over year
Operating margin
-7.8%
Trailing 12 months
P / E (TTM)
0.2
Trailing earnings · reciprocal yield 480.1%
FCF yield
-82.3%
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
−$102.33M
Latest balance sheet
Dividend yield
—
Trailing 12 months
Shares change YoY
+0.7%
Year over year · more shares
Price change (1Y)
—
Trailing year
Short interest
3.5%
Latest settlement · 2.1 days to cover
Quarterly results
* Q4 derived as the full year minus Q1 to Q3.
Equibles Rating
blended score · not investment adviceOverall
Sell
SellHoldBuy
Technical
Sell
Momentum
Weak
Sentiment
Bearish
Fundamentals
Weak
Quant / Vol
Very High
Market backdrop
VIX 19.5 · elevated
Equity put/call 0.67
Technical
price trend
50 / 200-day cross
No cross
Price vs 200-day avg
−76%
below
Price vs 50-day avg
−19%
below
RSI (14)
51
neutral
MACD trend
Positive
52-week position
4%
near low
Volume (OBV)
Bearish div.
distributing
Momentum
relative strength
1-month return
+8%
trailing
6-month return
−79%
trailing
YTD return
−85%
this year
Relative strength
−85%
vs S&P · 6-mo
Sentiment
smart money
Trend (MA cross)
No cross
50d $3 › 200d $11 — 200d above 50d
Institutional flow
Distributing
13 of 63 funds reported for Sep 30 · net -237.0K sh shares
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
3.46% of float · ▲ +32.6% MoM · 2.1 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
63 holders — near 3-yr low, contrarian setup
Squeeze score
56
elevated · 0–100
Fundamentals
Revenue growth
−4%
Y/Y
Gross margin
40%
expanding
EPS growth
−47%
Y/Y
Free cash flow
$-41.9M
Balance sheet
$18.1M
net cash
Quant / Vol
risk profile
Volatility
87%
annualized · 1-yr
Max drawdown
−91%
past year
ATR
9.0%
of price · 14-day
Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Latest guidance
· from the Earnings Call filed Aug 10, 2026
fiscal year 2026
Revenue guidance
Lowered
$420M – $440M
Apr 28, 2026
$465M – $485M
changed to
Aug 10, 2026
$420M – $440M
prior FY $468.73M
midpoint −8.3% Y/Y
Gross margin target
45%
fiscal year
Adjusted EBITDA
Non-GAAP
Lowered
$20M – $25M
Apr 28, 2026
$20M – $30M
changed to
Aug 10, 2026
$20M – $25M
Prior guidance
period ended
· from the 8-K filed Mar 31, 2026
Total revenue
· first quarter
$100M – $105M
Adjusted EBITDA
· first quarter
$-7M – $-4M
Guided vs delivered
· last 8 settled
Total revenue
first quarter
guided $100M – $105M
$95.73M
Miss −6.6%
Full year revenue
full year 2025
guided $465M – $485M
$468.73M
In line
Full year net revenue
full year 2024
guided $490M – $510M
$487.88M
Miss −2.4%
Net revenue
full year 2023
guided $510M – $520M
$510.54M
In line
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Sell
50 / 200-day cross
No cross
Neutral
Price vs 200-day avg
−76%
Bearish
Price vs 50-day avg
−19%
Bearish
RSI (14)
51
Neutral
MACD trend
Positive
Bullish
52-week position
4%
Bearish
Volume (OBV)
Bearish div.
Bearish
Market signals — smart money & positioning
Bearish · 2 of 6
Trend (MA cross)
No cross
50d $3 › 200d $11 — 200d above 50d
Institutional flow
Distributing
13 of 63 funds reported for Sep 30 · net -237.0K sh shares
Insider flow
Flat
No net insider activity over 90 days
Short interest
Rising
3.46% of float · ▲ +32.6% MoM · 2.1 days cover
Volume signal
Normal
Volume near normal
Institution breadth
Multi-yr low
63 holders — near 3-yr low, contrarian setup
Price context
position in its 52-week range
Range low $2
Now $3 · 4%
Range high $22
vs 200-day avg -76%
vs 50-day avg -19%
Illustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | -2.72M | Six Months Ended June 30, 2026 | — |
| Adjusted net loss non-GAAP | -20.2M | Six Months Ended June 30, 2026 | — |
| Adjusted net loss per share, diluted non-GAAP | -$4.64 | Six Months Ended June 30, 2026 | — |
| EBITDA non-GAAP | -9.34M | Six Months Ended June 30, 2026 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Furnishings, Fixtures & Appliances — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
PRPL
this stock
Purple Innovation, Inc.
|
$11.60M | — | -3.9% | — | 3.5% |
|
MGCLY
Midea Group Co., Ltd.
|
$91.47B | +10.0% | — | — | 0.0% |
|
SN
SharkNinja, Inc.
|
$27.66B | +75.5% | +15.7% | — | 6.3% |
|
SGI
Somnigroup International Inc.
|
$13.61B | -27.6% | -12.0% | — | 8.9% |
|
NCLTY
Nitori Holdings Co., Ltd.
|
$11.98B | +21.8% | — | — | 0.0% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionOwnership
Short & Settlement
Financials
Filings
SEC Filings
Latest
8-K
- Filed
- Oct 5, 2026
- This year
- 17
Purple Innovation, Inc. received Nasdaq notice that MVPHS was below $15 million for 30 consecutive business days, but listing and trading remain unaffected. It has until March 29, 2026 to close at $15 million or more for ten consecutive business days.
ViewPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| PRPL | +11.3% | +7.7% | -78.7% | +21.5% | -84.6% |
| SPY | -0.4% | -1.5% | +5.8% | -0.4% | +11.5% |
| vs SPY | +11.7% | +9.2% | -84.5% | +21.8% | -96.1% |