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PRPL · Purple Innovation, Inc. · Short Interest

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$2.66 +0.13 (+5.14%) At close · Oct 23
Rebalance outlook locked
Going-concern doubt — flagged Aug 11, 2026

Substantial doubt about the company's ability to continue as a going concern.

“Accordingly, there is substantial doubt about the Company's ability to continue as a going concern.”
View the 10-Q filed Aug 11, 2026
Market Cap
$11.60M
Shares
4.36M
Volume · Oct 23 10.54K Avg daily vol (3M) 37.85K

Shares sold short and not yet covered, reported twice monthly. Days to cover is the reported short position divided by average daily volume.

Pull short interest history through the short interest API or MCP →

PRPL Latest Reported Short Interest

FINRA reported 150,784 PRPL shares sold short as of the September 30, 2026 settlement date, an increase of 37,085 shares. Days to cover was 2.11 based on FINRA's reported average daily volume.

Official FINRA short-interest data · share counts are restated for subsequent splits of this listing

PRPL Short Interest Forecast

Equibles' model estimates 130,992 shares sold short for the October 15, 2026 settlement, -13.1% versus the latest reported position, with a likely range of 105,679 to 156,886 shares. This model prediction uses FINRA data through October 15, 2026; FINRA's official release is expected October 26, 2026.

Model estimate

Expected Oct 15 short interest

as of Oct 15 Medium confidence 65% chance it falls
130,992 -13.1% vs reported
Likely range 105,679 to 156,886 The latest estimate appears in the chart below. Official release expected Oct 26. Methodology
Short Squeeze Score
56/100
Short interest 3.5% of shares — P60 Days to cover 2.1 — P39 Price vs VWAP -38.9% — P8 Short-volume trend +11.8% — P87 Short interest change +32.6% — P87 Worst FTD 0.05% of shares — P74

Positioning score 56.3 + catalyst boost 0 (total capped at 100). This is a screening index, not a probability of a squeeze.

Method and coverage limits

Factor percentiles compare eligible primary operating-company stocks reporting short interest at the latest settlement date (2026-09-30). The weighted mean uses short interest 30%, days to cover 20%, price vs VWAP 15%, short-volume trend 15%, short-interest change 10%, and fails-to-deliver 10%. Missing factors redistribute their weight; incomplete coverage is not evidence of low risk. Price, volume, and earnings boosts add 10 each, capped at 20.

Shares outstanding are not free float. Borrow fees, utilization, lendable supply, recalls, and dealer inventory are not measured. Short-sale volume does not measure the change in open shorts; fails to deliver are not a borrow-cost measurement; price vs VWAP does not establish short sellers' entry prices. Earnings can move prices in either direction.

The weights are judgment-based, not calibrated to future squeeze outcomes. The separate options assessment below does not change this universe ranking.

Options positioning & squeeze sensitivity

Nearest expiration after today within 30 calendar days; same-day expirations and later maturities are excluded.

No listed expiration after today falls within the next 30 calendar days.

Open interest has both a buyer and a seller; it does not reveal dealer hedge direction. Gross gamma sums both calls and puts without netting and uses a local 1% price-change approximation. It measures sensitivity, not predicted buying or a squeeze probability.

Assessment prepared 2026-10-26 03:40 UTC. Options model values may come from a cached snapshot; their original computation time is not supplied. Open interest has its own effective date.

1M 3M 6M 1Y 5Y All
Dimensions
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    • Short Interest History

    Settlement Date Current Position Previous Position Change Days to Cover
    2026-10-30 Scheduled
    FINRA publishes Nov 10
    		 — — — —
    2026-10-15 Scheduled
    FINRA publishes Oct 26
    		 — — — —
    2026-09-30 150,784 113,699 +37,085 2.11
    2026-09-15 113,699 100,495 +13,204 3.25
    2026-08-31 100,495 98,529 +1,966 3.20
    2026-08-14 98,529 80,409 +18,120 2.87
    2026-07-31 80,409 73,857 +6,552 2.48
    2026-07-15 73,857 76,363 -2,506 7.03
    2026-06-30 76,363 76,531 -168 6.76
    2026-06-15 76,531 72,778 +3,753 7.51
    2026-05-29 72,778 85,082 -12,304 5.88
    2026-05-15 85,082 74,133 +10,949 4.06
    2026-04-30 74,133 66,559 +7,574 3.70
    2026-04-15 66,559 68,999 -2,440 6.96
    2026-03-31 68,999 71,336 -2,337 5.27
    2026-03-13 71,336 68,270 +3,066 9.27
    2026-02-27 68,270 63,358 +4,912 7.27
    2026-02-13 63,358 66,383 -3,025 3.85
    2026-01-30 66,383 61,355 +5,028 7.42
    2026-01-15 61,355 62,046 -691 6.09
    2025-12-31 62,046 65,272 -3,226 6.93
    2025-12-15 65,272 69,394 -4,122 6.51
    2025-11-28 69,394 74,983 -5,589 5.04
    2025-11-14 74,983 84,365 -9,382 2.50
    2025-10-31 84,365 71,305 +13,060 4.41

    Full FINRA short interest reporting calendar

    Showing 1–23 of 23 settlements
    Key facts CIK 1643953 CUSIP 74640Y304 13F (30d) 4 filings 4 filers Visit website Investor relations