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Equibles

PRPL

Purple Innovation, Inc.

Company with tickers: PRPL

CIK
1643953
CUSIP
74640Y106
Shares Outstanding
108,825,636
13F Activity (30d)
48 filings 46 filers

Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.

Holders: 70
Total Value: $41,945,264
Total Shares: 63,457,337

Institutional Ownership Trend

27 quarters

Holder Concentration

Across 70 13F filers · Δ vs Dec 31, 2025
Top Holder
73.8%
Dec 2023 → Mar 2026 · range 34.1% – 73.8%
+1.2 pts
Top 5
88.4%
Dec 2023 → Mar 2026 · range 71.5% – 88.4%
+0.7 pts
Top 10
93.4%
Dec 2023 → Mar 2026 · range 87.0% – 93.4%
+0.2 pts
HHI
5,540
Dec 2023 → Mar 2026 · range 1,596 – 5,540
Highly concentrated+166

Quarterly Activity

vs Dec 31, 2025
New
6
Increased
13
Decreased
20
Sold Out
12
Unchanged
31
Holder count: -6
Institutional value: -5.8%
Shares held: -1.6%

Top Buyers

vs Dec 31, 2025
Institution Added Now Holds Open
Mega GEODE CAPITAL MANAGEMENT, LLC +50,936 676,083
Mega UBS Group AG +37,188 57,511
Mid SIMPLEX TRADING, LLC +34,716 46,805
Mega GOLDMAN SACHS GROUP INC +24,362 146,277
Mega LPL Financial LLC +23,002 76,498

Top Sellers

vs Dec 31, 2025
Institution Sold Now Holds Open
Mega JPMORGAN CHASE & CO −255,093 328,635
Large JACOBS LEVY EQUITY MANAGEMENT, INC −185,525 608,180
Mid Invenomic Capital Management LP −125,646 500,000
Large RENAISSANCE TECHNOLOGIES LLC −90,841 677,654
Mega MILLENNIUM MANAGEMENT LLC −88,923 848,774

Top New Positions

vs Dec 31, 2025
Institution Acquired Value (USD) Open
Mega VANGUARD CAPITAL MANAGEMENT LLC 2,254,889 $1,490,481
Mega VANGUARD FIDUCIARY TRUST CO 308,521 $203,932
Mega Vanguard Global Advisers, LLC 30,040 $19,856
Small Plan Group Financial, LLC 13,000 $8,593
Large HRT FINANCIAL LP 11,005 $7,274

Top Sold-Out Positions

vs Dec 31, 2025
Institution Previously Held Last Value (USD) Open
Mega VANGUARD GROUP INC 2,593,450 $1,792,073
Micro FIFTH LANE CAPITAL, LP 100,000 $69,100
Large TWO SIGMA ADVISERS, LP 72,300 $49,959
Mega TWO SIGMA INVESTMENTS, LP 33,112 $22,880
Small TWO SIGMA SECURITIES, LLC 23,792 $16,440
Filter: New 6 Increased 13 Reduced 20 Sold out 12 Unchanged 31
Showing 71 of 71
All Common Calls Puts
Export CSV
Holder Value (USD) % of 13F Shares Open
Mid Coliseum Capital Management, LLC $30,971,347 73.84% 46,855,291
Large WASATCH ADVISORS LP $3,352,224 7.99% 5,071,444
Mega VANGUARD CAPITAL MANAGEMENT LLC $1,490,481 3.55% 2,254,889
Mega BlackRock, Inc. $691,057 1.65% 1,045,474
Mega MILLENNIUM MANAGEMENT LLC $561,039 1.34% 848,774
Mid Dynamic Advisor Solutions LLC $497,204 1.19% 752,200
Large RENAISSANCE TECHNOLOGIES LLC $447,929 1.07% 677,654
Mega GEODE CAPITAL MANAGEMENT, LLC $446,890 1.07% 676,083
Large JACOBS LEVY EQUITY MANAGEMENT, INC $402,006 0.96% 608,180
Mid Invenomic Capital Management LP $330,500 0.79% 500,000
Mega JPMORGAN CHASE & CO $217,227 0.52% 328,635
Mega VANGUARD FIDUCIARY TRUST CO Bank $203,932 0.49% 308,521
Small Anson Funds Management LP $198,300 0.47% 300,000
Small Crumly & Associates Inc. $193,053 0.46% 292,063
Mega CHARLES SCHWAB INVESTMENT MANAGEMENT INC $189,714 0.45% 287,012
Mid Stratos Wealth Partners, LTD. $180,559 0.43% 273,161
Mega STATE STREET CORP $171,752 0.41% 259,838
Large TUDOR INVESTMENT CORP ET AL $99,578 0.24% 150,649
Mega GOLDMAN SACHS GROUP INC $96,689 0.23% 146,277
Mid Divisadero Street Capital Management, LP $91,617 0.22% 138,605
Large MML INVESTORS SERVICES, LLC $87,219 0.21% 131,951
Mid Shay Capital LLC $82,044 0.20% 124,122
Mid XTX Topco Ltd $76,824 0.18% 116,224
Micro Midwest Financial Group LLC $76,015 0.18% 115,000
Large Corient Private Wealth LLC $68,413 0.16% 103,500
Micro B.O.S.S. Retirement Advisors, LLC Pension $66,100 0.16% 100,000
Mega NORTHERN TRUST CORP Bank $64,267 0.15% 97,227
Mega LPL Financial LLC $50,565 0.12% 76,498
Mid BRIDGEWAY CAPITAL MANAGEMENT, LLC $49,575 0.12% 75,000
Mega CITADEL ADVISORS LLC $42,847 0.10% 64,822
Mega JANE STREET GROUP, LLC $42,583 0.10% 64,423
Micro Legacy Wealth Managment, LLC/ID $38,081 0.09% 57,612
Mega UBS Group AG $38,014 0.09% 57,511
Large ACADIAN ASSET MANAGEMENT LLC $33,061 0.08% 50,018
Mid MAI Capital Management $33,050 0.08% 50,000
Mid SIMPLEX TRADING, LLC $30,938 0.07% 46,805
Mid Virtu Financial LLC $21,723 0.05% 32,865
Mid WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC $20,147 0.05% 30,480
Mega Vanguard Global Advisers, LLC $19,856 0.05% 30,040
Small SHARPEPOINT LLC $19,059 0.05% 28,835
Mid Caprock Group, LLC $18,124 0.04% 27,420
Large DAVENPORT & Co LLC $16,525 0.04% 25,000
Large Qube Research & Technologies Ltd $16,179 0.04% 24,478
Large Cambridge Investment Research Advisors, Inc. $13,104 0.03% 19,826
Small Cottage Street Advisors LLC $9,452 0.02% 14,300
Large Point72 Asset Management, L.P. $8,997 0.02% 13,612
Small Plan Group Financial, LLC $8,593 0.02% 13,000
Mid GROUP ONE TRADING LLC $7,724 0.02% 11,686
Mega CITADEL ADVISORS LLC $7,667 0.02% 11,600
Large HRT FINANCIAL LP $7,274 0.02% 11,005
Large OSAIC HOLDINGS, INC. $6,937 0.02% 10,495
Small Kesler, Norman & Wride, LLC $6,627 0.02% 10,027
Small Sterling Investment Counsel, LLC $6,610 0.02% 10,000
Micro Seros Financial, LLC $6,610 0.02% 10,000
Small Crewe Advisors LLC $5,849 0.01% 8,849
Large JONES FINANCIAL COMPANIES LLLP $1,322 0.00% 2,000
Mid Optiver Holding B.V. $1,052 0.00% 1,593
Mega MORGAN STANLEY $982 0.00% 1,487
Mega FMR LLC $613 0.00% 928
Mid IFP Advisors, Inc $557 0.00% 844
Mega WELLS FARGO & COMPANY/MN $272 0.00% 413
Mega ROYAL BANK OF CANADA Bank $260 0.00% 395
Mid Larson Financial Group LLC $193 0.00% 293
Mega BNP PARIBAS ARBITRAGE, SA $124 0.00% 188
Micro IFS Advisors, LLC $92 0.00% 140
Large CWM, LLC $21 0.00% 32
Large Rockefeller Capital Management L.P. $19 0.00% 30
Mid SBI Securities Co., Ltd. Broker-Dealer $6 0.00% 10
Mega BARCLAYS PLC $0 0.00% 1
Large NewEdge Advisors, LLC $0 0.00% 1
Mid Arax Advisory Partners $0 0.00% 1

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