PRPL
Purple Innovation, Inc.Company with tickers: PRPL
CIK
1643953
CUSIP
74640Y106
Shares Outstanding
108,245,876
Price
Holdings
Short Volume
Short Interest
Fails to Deliver
SEC Filings
Earnings Calls
Insider Trading
Congress Trades
Report Date:
Holders: 76
Total Value: $42,972,124
Total Shares: 62,188,364
| Holder | Value (USD) | Shares | Type | Discretion | Filed | Action |
|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | $32,377,006 | 46,855,291 | Shares | Other | 2026-02-17 | View |
| WASATCH ADVISORS INC | $3,535,629 | 5,116,685 | Shares | Sole | 2026-02-12 | View |
| BlackRock, Inc. | $725,688 | 1,050,202 | Shares | Sole | 2026-02-12 | View |
| MILLENNIUM MANAGEMENT LLC | $647,948 | 937,697 | Shares | Sole | 2026-02-17 | View |
| JACOBS LEVY EQUITY MANAGEMENT, INC | $548,450 | 793,705 | Shares | Sole | 2026-02-13 | View |
| RENAISSANCE TECHNOLOGIES LLC | $531,030 | 768,495 | Shares | Sole | 2026-02-12 | View |
| Dynamic Advisor Solutions LLC | $519,770 | 752,200 | Shares | Sole | 2026-01-09 | View |
| Invenomic Capital Management LP | $432,321 | 625,646 | Shares | Sole | 2026-02-17 | View |
| GEODE CAPITAL MANAGEMENT, LLC | $431,976 | 625,147 | Shares | Defined | 2026-02-09 | View |
| JPMORGAN CHASE & CO | $403,355 | 583,728 | Shares | Defined | 2026-02-11 | View |
| VANGUARD GROUP INC | $213,188 | 308,521 | Shares | Defined | 2026-01-29 | View |
| Anson Funds Management LP | $207,300 | 300,000 | Shares | Defined | 2026-02-17 | View |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $196,188 | 283,920 | Shares | Sole | 2026-02-13 | View |
| Crumly & Associates Inc. | $190,448 | 275,613 | Shares | Sole | 2026-01-14 | View |
| Stratos Wealth Partners, LTD. | $188,754 | 273,161 | Shares | Sole | 2026-01-20 | View |
| STATE STREET CORP | $179,548 | 259,838 | Shares | Defined | 2026-02-13 | View |
| Tudor Investment Corp Et Al | $104,098 | 150,649 | Shares | Defined | 2026-02-17 | View |
| JANE STREET GROUP, LLC | $103,784 | 150,197 | Shares | Defined | 2026-02-12 | View |
| Divisadero Street Capital Management, LP | $95,776 | 138,605 | Shares | Sole | 2026-02-17 | View |
| CITADEL ADVISORS LLC | $91,793 | 132,842 | Shares | Defined | 2026-02-17 | View |
| Shay Capital LLC | $85,768 | 124,122 | Shares | Sole | 2026-02-17 | View |
| MML INVESTORS SERVICES, LLC | $84,270 | 121,954 | Shares | Defined | 2026-02-13 | View |
| GOLDMAN SACHS GROUP INC | $84,243 | 121,915 | Shares | Defined | 2026-02-10 | View |
| XTX Topco Ltd | $79,711 | 115,357 | Shares | Defined | 2026-02-17 | View |
| Midwest Financial Group LLC | $79,465 | 115,000 | Shares | Sole | 2026-01-20 | View |
| ACADIAN ASSET MANAGEMENT LLC | $74,503 | 107,820 | Shares | Defined | 2026-02-10 | View |
| CI Private Wealth, LLC | $71,518 | 103,500 | Shares | Sole | 2026-02-19 | View |
| B.O.S.S. Retirement Advisors, LLC | $69,100 | 100,000 | Shares | Sole | 2026-02-02 | View |
| FIFTH LANE CAPITAL, LP | $69,100 | 100,000 | Shares | Sole | 2026-02-13 | View |
| NORTHERN TRUST CORP | $67,183 | 97,227 | Shares | Defined | 2026-02-17 | View |
| BRIDGEWAY CAPITAL MANAGEMENT INC | $51,825 | 75,000 | Shares | Sole | 2026-02-17 | View |
| TWO SIGMA ADVISERS, LP | $49,959 | 72,300 | Shares | Sole | 2026-02-17 | View |
| LPL Financial LLC | $36,965 | 53,496 | Shares | Sole | 2026-02-11 | View |
| MAI Capital Management | $34,550 | 50,000 | Shares | Sole | 2026-02-13 | View |
| Legacy Wealth Managment, LLC/ID | $30,141 | 43,620 | Shares | Sole | 2026-02-03 | View |
| TWO SIGMA INVESTMENTS, LP | $22,880 | 33,112 | Shares | Sole | 2026-02-17 | View |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | $21,061 | 30,480 | Shares | Sole | 2026-02-12 | View |
| SHARPEPOINT LLC | $19,924 | 28,835 | Shares | Sole | 2026-02-11 | View |
| CAPROCK Group, Inc. | $18,947 | 27,420 | Shares | Sole | 2026-01-28 | View |
| Qube Research & Technologies Ltd | $18,211 | 26,356 | Shares | Sole | 2026-02-17 | View |
| DAVENPORT & Co LLC | $17,275 | 25,000 | Shares | Sole | 2026-01-12 | View |
| TWO SIGMA SECURITIES, LLC | $16,440 | 23,792 | Shares | Sole | 2026-02-17 | View |
| Point72 Asset Management, L.P. | $14,799 | 21,417 | Shares | Defined | 2026-02-17 | View |
| UBS Group AG | $14,043 | 20,323 | Shares | Defined | 2026-01-29 | View |
| Cambridge Investment Research Advisors, Inc. | $13,699 | 19,826 | Shares | Sole | 2026-02-05 | View |
| GROUP ONE TRADING, L.P. | $11,283 | 16,329 | Shares | Sole | 2026-02-12 | View |
| Cottage Street Advisors LLC | $9,881 | 14,300 | Shares | Sole | 2026-01-26 | View |
| Virtu Financial LLC | $9,383 | 13,579 | Shares | Defined | 2026-02-23 | View |
| SIMPLEX TRADING, LLC | $8,353 | 12,089 | Shares | Sole | 2026-02-11 | View |
| Advisor Group Holdings, Inc. | $7,873 | 11,395 | Shares | Defined | 2026-02-17 | View |
| Clear Harbor Asset Management, LLC | $7,324 | 10,600 | Shares | Sole | 2026-02-10 | View |
| Kesler, Norman & Wride, LLC | $6,928 | 10,027 | Shares | Sole | 2026-02-10 | View |
| Seros Financial, LLC | $6,910 | 10,000 | Shares | Sole | 2026-02-06 | View |
| Sterling Investment Counsel, LLC | $6,910 | 10,000 | Shares | Sole | 2026-01-27 | View |
| Crewe Advisors LLC | $6,114 | 8,849 | Shares | Sole | 2026-01-16 | View |
| Tower Research Capital LLC (TRC) | $4,487 | 6,494 | Shares | Defined | 2026-02-17 | View |
| FMR LLC | $3,613 | 5,229 | Shares | Defined | 2026-02-17 | View |
| Rockefeller Capital Management L.P. | $3,455 | 5,000 | Shares | Defined | 2026-02-17 | View |
| Global Retirement Partners, LLC | $2,005 | 2,903 | Shares | Sole | 2026-02-06 | View |
| SageView Advisory Group, LLC | $1,900 | 2,750 | Shares | Sole | 2026-02-17 | View |
| JONES FINANCIAL COMPANIES LLLP | $1,382 | 2,000 | Shares | Sole | 2026-02-17 | View |
| Optiver Holding B.V. | $1,100 | 1,593 | Shares | Defined | 2026-02-17 | View |
| MORGAN STANLEY | $1,016 | 1,471 | Shares | Defined | 2026-02-13 | View |
| IFP Advisors, Inc | $583 | 844 | Shares | Sole | 2026-02-06 | View |
| North Star Investment Management Corp. | $531 | 769 | Shares | Sole | 2026-01-30 | View |
| BANK OF AMERICA CORP /DE/ | $427 | 620 | Shares | Defined | 2026-02-17 | View |
| WELLS FARGO & COMPANY/MN | $285 | 413 | Shares | Defined | 2026-02-13 | View |
| ROYAL BANK OF CANADA | $275 | 401 | Shares | Defined | 2026-02-17 | View |
| Larson Financial Group LLC | $202 | 293 | Shares | Sole | 2026-02-06 | View |
| BNP PARIBAS ARBITRAGE, SA | $120 | 174 | Shares | Defined | 2026-02-10 | View |
| Insight Financial Services | $96 | 140 | Shares | Sole | 2026-01-09 | View |
| CWM, LLC | $48 | 70 | Shares | Sole | 2026-01-26 | View |
| SBI Securities Co., Ltd. | $6 | 10 | Shares | Defined | 2026-02-03 | View |
| SRS Capital Advisors, Inc. | $3 | 5 | Shares | Sole | 2026-02-13 | View |
| BARCLAYS PLC | $1 | 2 | Shares | Sole | 2026-02-13 | View |
| CITIGROUP INC | $0 | 1 | Shares | Defined | 2026-02-13 | View |