PRPL · Purple Innovation, Inc. · Holdings

$3.36 -0.27 (-7.44%)

Market Cap

$15.83M

4.36M

Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.

Use institutional holdings through the 13F API or MCP →

Quarter:

Holders: 63

Total Value: $22,155,306

Total Shares: 62,070,099

Institutional Ownership Trend

26 quarters

Holder Concentration

Across 63 13F filers · Δ vs Mar 31, 2026

Top Holder

75.5%

+1.7 pts

Top 5

90.1%

+1.8 pts

Top 10

94.4%

+1.0 pts

HHI

5,790

Highly concentrated+250

Quarterly Activity

vs Mar 31, 2026

New

Increased

Decreased

Sold Out

Unchanged

Holder count: -7

Institutional value: -47.2%

Shares held: -2.2%

Top Buyers

vs Mar 31, 2026

Institution	Added	Now Holds
Mid Shay Capital LLC	+9,883	14,848
Mega GOLDMAN SACHS GROUP INC	+6,784	12,635
Mega UBS Group AG	+3,947	6,247
Mega Qube Research & Technologies Ltd	+3,755	4,734
Small Crumly & Associates Inc.	+1,648	13,331

Top Sellers

vs Mar 31, 2026

Institution	Sold	Now Holds
Large RENAISSANCE TECHNOLOGIES LLC	−25,367	1,739
Mega JPMORGAN CHASE & CO	−12,811	334
Mega MILLENNIUM MANAGEMENT LLC	−4,835	29,116
Mid XTX Topco Ltd	−3,702	947
Mega GEODE CAPITAL MANAGEMENT, LLC	−2,328	24,715

Top New Positions

vs Mar 31, 2026

Institution	Acquired	Value (USD)
Mid GSA CAPITAL PARTNERS LLP	2,960	$26,418
Mid Tower Research Capital LLC (TRC)	419	$3,742
Small ARMSTRONG ADVISORY GROUP, INC	20	$178
Mid KESTRA PRIVATE WEALTH SERVICES, LLC	431	$153

Top Sold-Out Positions

vs Mar 31, 2026

Institution	Previously Held	Last Value (USD)
Mid Invenomic Capital Management LP	20,000	$330,500
Large Corient Private Wealth LLC	4,140	$68,413
Mega JANE STREET GROUP, LLC	2,577	$42,583
Large ACADIAN ASSET MANAGEMENT LLC	2,001	$33,061
Mid Virtu Financial LLC	1,315	$21,723

Filter: New 4 Increased 11 Reduced 15 Sold out 11 Unchanged 33

Showing 63 of 63

All Common Calls Puts

Compact Export CSV

Holder

Value (USD)

% of 13F

Coliseum Capital Management, LLC

$16,727,338

75.50%

46,855,291

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Christopher Shackelton joint	46,855,291	$16,727,338	100.0%	Other

WASATCH ADVISORS LP

$1,810,505

8.17%

5,071,444

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Manager 1	5,071,444	$1,810,505	100.0%	Sole

VANGUARD CAPITAL MANAGEMENT LLC

$789,147

3.56%

2,210,496

BlackRock, Inc.

$373,217

1.68%

1,045,427

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
BlackRock Investment Management, LLC	747	$266	0.1%	Sole
BlackRock Institutional Trust Company, N.A.	1,044,680	$372,950	99.9%	Sole

Dynamic Advisor Solutions LLC

$268,535

1.21%

752,200

MILLENNIUM MANAGEMENT LLC

$259,858

1.17%

727,895

GEODE CAPITAL MANAGEMENT, LLC

$220,578

1.00%

617,869

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
GEODE CAPITAL MANAGEMENT TRUST COMPANY, LLC	124,180	$44,332	20.1%	Defined
Held directly	493,689	$176,246	79.9%	Defined

JACOBS LEVY EQUITY MANAGEMENT, INC

$217,120

0.98%

608,180

Shay Capital LLC

$132,520

0.60%

371,207

Crumly & Associates Inc.

$118,974

0.54%

333,263

GOLDMAN SACHS GROUP INC

$112,768

0.51%

315,877

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
GOLDMAN SACHS ASSET MANAGEMENT, L.P.	315,877	$112,768	100.0%	Defined

VANGUARD FIDUCIARY TRUST CO

$110,141

0.50%

308,521

Anson Funds Management LP

$107,100

0.48%

300,000

CHARLES SCHWAB INVESTMENT MANAGEMENT INC

$100,760

0.45%

282,242

Stratos Wealth Partners, LTD.

$97,661

0.44%

273,561

STATE STREET CORP

$92,762

0.42%

259,838

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
STATE STREET GLOBAL ADVISORS TRUST COMPANY	259,838	$92,762	100.0%	Defined

UBS Group AG

$55,751

0.25%

156,167

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
UBS AG	151,239	$53,992	96.8%	Defined
UBS Securities LLC	4,928	$1,759	3.2%	Defined

TUDOR INVESTMENT CORP ET AL

$53,781

0.24%

150,649

Divisadero Street Capital Management, LP

$49,481

0.22%

138,605

NORTHERN TRUST CORP

$48,946

0.22%

137,104

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
NORTHERN TRUST CO joint	137,104	$48,946	100.0%	Defined

MML INVESTORS SERVICES, LLC

$46,050

0.21%

128,993

Qube Research & Technologies Ltd

$42,251

0.19%

118,352

Midwest Financial Group LLC

$41,055

0.19%

115,000

LPL Financial LLC

$35,742

0.16%

100,119

B.O.S.S. Retirement Advisors, LLC

$29,571

0.13%

82,832

BRIDGEWAY CAPITAL MANAGEMENT, LLC

$26,775

0.12%

75,000

GSA CAPITAL PARTNERS LLP

$26,418

0.12%

74,000

SIMPLEX TRADING, LLC

$21,314

0.10%

59,705

MAI Capital Management

$17,850

0.08%

50,000

RENAISSANCE TECHNOLOGIES LLC

$15,521

0.07%

43,477

Vanguard Global Advisers, LLC

$10,724

0.05%

30,040

CITADEL ADVISORS LLC

$10,281

0.05%

28,800

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Citadel Securities GP LLC	28,800	$10,281	100.0%	Defined

Legacy Wealth Managment, LLC/ID

$10,219

0.05%

28,627

Caprock Group, LLC

$9,788

0.04%

27,420

DAVENPORT & Co LLC

$8,925

0.04%

25,000

XTX Topco Ltd

$8,455

0.04%

23,684

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
XTX EXECUTION SERVICES LLC joint	23,684	$8,455	100.0%	Defined

HRT FINANCIAL LP

$7,072

0.03%

19,811

Cottage Street Advisors LLC

$5,105

0.02%

14,300

Plan Group Financial, LLC

$4,641

0.02%

13,000

Tower Research Capital LLC (TRC)

$3,742

0.02%

10,482

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Latour Trading LLC (Latour)	10,482	$3,742	100.0%	Defined

GROUP ONE TRADING LLC

$3,730

0.02%

10,450

Kesler, Norman & Wride, LLC

$3,579

0.02%

10,027

Sterling Investment Counsel, LLC

$3,570

0.02%

10,000

Seros Financial, LLC

$3,570

0.02%

10,000

OSAIC HOLDINGS, INC.

$3,262

0.01%

9,140

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
OSAIC WEALTH, INC.	9,140	$3,262	100.0%	Defined

Crewe Advisors LLC

$3,159

0.01%

8,849

JPMORGAN CHASE & CO

$2,982

0.01%

8,356

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
J.P. Morgan Securities LLC	7,377	$2,633	88.3%	Defined
J.P. Morgan Securities plc	979	$349	11.7%	Defined

JONES FINANCIAL COMPANIES LLLP

$714

0.00%

2,000

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Edward D. Jones & Co., L.P.	2,000	$714	100.0%	Sole

Optiver Holding B.V.

$568

0.00%

1,593

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Optiver VOF	1,593	$568	100.0%	Defined

MORGAN STANLEY

$525

0.00%

1,471

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
MORGAN STANLEY SMITH BARNEY LLC	1,471	$525	100.0%	Defined

IFP Advisors, Inc

$301

0.00%

844

ARMSTRONG ADVISORY GROUP, INC

$178

0.00%

500

KESTRA PRIVATE WEALTH SERVICES, LLC

$153

0.00%

10,767

WELLS FARGO & COMPANY/MN

$147

0.00%

413

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC	213	$76	51.7%	Defined
WELLS FARGO CLEARING SERVICES, LLC	200	$71	48.3%	Defined

BARCLAYS PLC

$140

0.00%

394

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
BARCLAYS BANK PLC	1	$0	0.0%	Defined
BARCLAYS CAPITAL INC.	393	$140	100.0%	Defined

Larson Financial Group LLC

$104

0.00%

293

BNP PARIBAS ARBITRAGE, SA

$67

0.00%

188

ROYAL BANK OF CANADA

$52

0.00%

150

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
RBC CMA LTD.	67	$23	44.2%	Defined
Held directly	83	$29	55.8%	Sole

IFS Advisors, LLC

$49

0.00%

140

Rockefeller Capital Management L.P.

$10

0.00%

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
ROCKEFELLER & CO. LLC	30	$10	100.0%	Defined

SBI Securities Co., Ltd.

0.00%

Arax Advisory Partners

0.00%

NewEdge Advisors, LLC

0.00%

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Jane Street Capital, LLC	42,143	$27,856	65.4%	Defined
Jane Street Global Trading, LLC	22,280	$14,727	34.6%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Acadian Inc	50,018	$33,061	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Virtu Americas LLC	32,865	$21,723	100.0%	Defined

This filing is a combination report: the position is filed across the managers below.

Manager	Shares	Value (USD)	% of position	Discretion
Fidelity Management & Research Co LLC	928	$613	100.0%	Defined

Key facts CIK 1643953 CUSIP 74640Y304 13F (30d) 41 filings 41 filers Visit website Investor relations