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PRPL · Purple Innovation, Inc.

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$7.19 +0.19 (+2.71%) At close · Jul 24
Market Cap
$831.58M
Shares
108.99M

Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.

The Jun 30, 2026 filing window is still open — showing the latest known positions. Funds that have not filed yet carry their prior-quarter positions; a fund that filed without this stock counts as sold out.
Holders: 71
Total Value: $40,008,502
Total Shares: 63,481,869

Institutional Ownership Trend

26 quarters

Holder Concentration

Across 70 13F filers
Top Holder
73.8%
Jun 2023 → Mar 2026 · range 47.8% – 73.8%
of institutional value
Top 5
88.4%
Jun 2023 → Mar 2026 · range 73.4% – 88.4%
of institutional value
Top 10
93.4%
Jun 2023 → Mar 2026 · range 86.1% – 93.4%
of institutional value
HHI
5,540
Jun 2023 → Mar 2026 · range 2,529 – 5,540
Highly concentrated
Showing 72 of 72
All Common Calls Puts
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Holder Value (USD) % of 13F Shares Open
Mid Coliseum Capital Management, LLC $30,971,347 77.41% 46,855,291
Large WASATCH ADVISORS LP $1,810,505 4.53% 5,071,444
Mega VANGUARD CAPITAL MANAGEMENT LLC $1,490,481 3.73% 2,254,889
Mega BlackRock, Inc. $691,057 1.73% 1,045,474
Mega MILLENNIUM MANAGEMENT LLC $561,039 1.40% 848,774
Large RENAISSANCE TECHNOLOGIES LLC $447,929 1.12% 677,654
Mega GEODE CAPITAL MANAGEMENT, LLC $446,890 1.12% 676,083
Large JACOBS LEVY EQUITY MANAGEMENT, INC $402,006 1.00% 608,180
Mid Invenomic Capital Management LP $330,500 0.83% 500,000
Mid Dynamic Advisor Solutions LLC $268,535 0.67% 752,200
Mega JPMORGAN CHASE & CO $217,227 0.54% 328,635
Mega VANGUARD FIDUCIARY TRUST CO Bank $203,932 0.51% 308,521
Small Anson Funds Management LP $198,300 0.50% 300,000
Mega CHARLES SCHWAB INVESTMENT MANAGEMENT INC $189,714 0.47% 287,012
Mid Stratos Wealth Partners, LTD. $180,559 0.45% 273,161
Mega STATE STREET CORP $171,752 0.43% 259,838
Small Crumly & Associates Inc. $118,974 0.30% 333,263
Large TUDOR INVESTMENT CORP ET AL $99,578 0.25% 150,649
Mega GOLDMAN SACHS GROUP INC $96,689 0.24% 146,277
Mid Divisadero Street Capital Management, LP $91,617 0.23% 138,605
Large MML INVESTORS SERVICES, LLC $87,219 0.22% 131,951
Mid Shay Capital LLC $82,044 0.21% 124,122
Mid XTX Topco Ltd $76,824 0.19% 116,224
Large Corient Private Wealth LLC $68,413 0.17% 103,500
Mega NORTHERN TRUST CORP Bank $64,267 0.16% 97,227
Mega LPL Financial LLC $50,565 0.13% 76,498
Mid BRIDGEWAY CAPITAL MANAGEMENT, LLC $49,575 0.12% 75,000
Mega CITADEL ADVISORS LLC $42,847 0.11% 64,822
Mega JANE STREET GROUP, LLC $42,583 0.11% 64,423
Small Midwest Financial Group LLC $41,055 0.10% 115,000
Micro Legacy Wealth Managment, LLC/ID $38,081 0.10% 57,612
Mega UBS Group AG $38,014 0.10% 57,511
Large ACADIAN ASSET MANAGEMENT LLC $33,061 0.08% 50,018
Mid MAI Capital Management $33,050 0.08% 50,000
Mid SIMPLEX TRADING, LLC $30,938 0.08% 46,805
Micro B.O.S.S. Retirement Advisors, LLC Pension $29,571 0.07% 82,832
Mid Virtu Financial LLC $21,723 0.05% 32,865
Mid WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC $20,147 0.05% 30,480
Mega Vanguard Global Advisers, LLC $19,856 0.05% 30,040
Small SHARPEPOINT LLC $19,059 0.05% 28,835
Mid Caprock Group, LLC $18,124 0.05% 27,420
Large Qube Research & Technologies Ltd $16,179 0.04% 24,478
Large Cambridge Investment Research Advisors, Inc. $13,104 0.03% 19,826
Large Point72 Asset Management, L.P. $8,997 0.02% 13,612
Large DAVENPORT & Co LLC $8,925 0.02% 25,000
Small Plan Group Financial, LLC $8,593 0.02% 13,000
Mid GROUP ONE TRADING LLC $7,724 0.02% 11,686
Mega CITADEL ADVISORS LLC $7,667 0.02% 11,600
Large HRT FINANCIAL LP $7,274 0.02% 11,005
Large OSAIC HOLDINGS, INC. $6,937 0.02% 10,495
Micro Seros Financial, LLC $6,610 0.02% 10,000
Small Cottage Street Advisors LLC $5,105 0.01% 14,300
Small Kesler, Norman & Wride, LLC $3,579 0.01% 10,027
Small Sterling Investment Counsel, LLC $3,570 0.01% 10,000
Small Crewe Advisors LLC $3,159 0.01% 8,849
Large JONES FINANCIAL COMPANIES LLLP $1,322 0.00% 2,000
Mid Optiver Holding B.V. $1,052 0.00% 1,593
Mega MORGAN STANLEY $982 0.00% 1,487
Mega FMR LLC $613 0.00% 928
Mid IFP Advisors, Inc $301 0.00% 844
Mega WELLS FARGO & COMPANY/MN $272 0.00% 413
Mega ROYAL BANK OF CANADA Bank $260 0.00% 395
Mid Larson Financial Group LLC $193 0.00% 293
Small ARMSTRONG ADVISORY GROUP, INC $178 0.00% 500
Mega BNP PARIBAS ARBITRAGE, SA $124 0.00% 188
Micro IFS Advisors, LLC $92 0.00% 140
Large CWM, LLC $21 0.00% 32
Large Rockefeller Capital Management L.P. $19 0.00% 30
Mid SBI Securities Co., Ltd. Broker-Dealer $3 0.00% 10
Mega BARCLAYS PLC $0 0.00% 1
Large NewEdge Advisors, LLC $0 0.00% 1
Mid Arax Advisory Partners $0 0.00% 1
Key facts CIK 1643953 CUSIP 74640Y106 13F (30d) 13 filings 13 filers Visit website Investor relations

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