PRPL

Purple Innovation, Inc.

Company with tickers: PRPL

CIK

1643953

CUSIP

74640Y106

Shares Outstanding

108,825,636

13F Activity (30d)

45 filings 44 filers

Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.

Date	Insider	Role	Type	Shares	Price	Value	After
2026-05-04	Lucian Robert Gerard	Sr. Vice President & CFO	Buy	60,000	$0.49	$29,436	60,000
2026-04-27	Lucian Robert Gerard	Sr. Vice President & CFO	Other	0	—	—	0
2026-03-31	KERBY JEFFERY SCOTT	Chief of Owned Retail	Tax	3,920	$0.66	$2,592	76,643
2026-03-31	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	16,881	—	—	96,947
2026-03-31	KERBY JEFFERY SCOTT	Chief of Owned Retail	Convert	13,585	—	—	80,563
2026-03-31	Vogensen Todd E.	Chief Financial Officer	Tax	7,079	$0.66	$4,681	95,432
2026-03-31	DeMartini Robert	Director, Chief Executive Officer	Convert	80,386	—	—	80,385
2026-03-31	DeMartini Robert	Director, Chief Executive Officer	Tax	23,192	$0.66	$15,335	976,928
2026-03-31	DeMartini Robert	Director, Chief Executive Officer	Convert	80,386	—	—	1,000,120
2026-03-31	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	16,881	—	—	16,881
2026-03-31	KERBY JEFFERY SCOTT	Chief of Owned Retail	Convert	13,585	—	—	13,585
2026-03-31	Ulrich George Turner	Principal Accounting Officer	Convert	6,576	—	—	41,007
2026-03-31	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	21,101	—	—	260,804
2026-03-31	Vogensen Todd E.	Chief Financial Officer	Convert	24,116	—	—	102,511
2026-03-31	Ulrich George Turner	Principal Accounting Officer	Convert	6,576	—	—	6,576
2026-03-31	Vogensen Todd E.	Chief Financial Officer	Convert	24,116	—	—	24,115
2026-03-31	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	21,101	—	—	21,101
2026-03-15	KERBY JEFFERY SCOTT	Chief of Owned Retail	Convert	9,186	—	—	69,629
2026-03-15	DeMartini Robert	Director, Chief Executive Officer	Tax	16,309	$0.71	$11,516	919,734
2026-03-15	Ulrich George Turner	Principal Accounting Officer	Other	18,875	—	—	0
2026-03-15	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	62,595	—	—	0
2026-03-15	HAYNOR ERIC SCOTT	Chief Operating Officer	Other	78,539	—	—	0
2026-03-15	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	11,235	—	—	0
2026-03-15	KERBY JEFFERY SCOTT	Chief of Owned Retail	Tax	2,651	$0.71	$1,872	66,978
2026-03-15	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	14,097	—	—	239,703
2026-03-15	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	11,235	—	—	80,066
2026-03-15	DeMartini Robert	Director, Chief Executive Officer	Convert	314,943	—	—	0
2026-03-15	KERBY JEFFERY SCOTT	Chief of Owned Retail	Other	51,178	—	—	0
2026-03-15	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	14,097	—	—	0
2026-03-15	KERBY JEFFERY SCOTT	Chief of Owned Retail	Convert	9,186	—	—	0
2026-03-15	Ulrich George Turner	Principal Accounting Officer	Convert	6,292	—	—	0
2026-03-15	DeMartini Robert	Director, Chief Executive Officer	Convert	56,529	—	—	0
2026-03-15	Ulrich George Turner	Principal Accounting Officer	Convert	6,292	—	—	34,431
2026-03-15	DeMartini Robert	Director, Chief Executive Officer	Convert	56,529	—	—	936,043
2026-03-14	Vogensen Todd E.	Chief Financial Officer	Convert	43,210	—	—	43,210
2026-03-14	Vogensen Todd E.	Chief Financial Officer	Convert	43,210	—	—	91,078
2026-03-14	Vogensen Todd E.	Chief Financial Officer	Tax	12,683	$0.71	$8,955	78,395
2025-06-17	Fiske McNeil S. Jr	Director	Other	0	—	—	0
2025-06-06	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	12,572	—	—	225,606
2025-06-06	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	12,572	—	—	0
2025-06-06	HAYNOR ERIC SCOTT	Chief Operating Officer	Other	70,043	—	—	0
2025-05-12	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	9,827	—	—	68,831
2025-05-12	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Other	54,749	—	—	0
2025-05-12	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	9,827	—	—	0
2025-05-02	Coliseum Capital Management, LLC	Director, 10% Owner	Award	6,557,377	—	—	26,229,508
2025-03-31	DeMartini Robert	Director, Chief Executive Officer	Convert	80,386	—	—	902,746
2025-03-31	Vogensen Todd E.	Chief Financial Officer	Convert	24,116	—	—	48,231
2025-03-31	Ulrich George Turner	Principal Accounting Officer	Convert	6,576	—	—	13,152
2025-03-31	HAYNOR ERIC SCOTT	Chief Operating Officer	Convert	21,101	—	—	42,202
2025-03-31	HUTCHINGS JEFFREY LAYNE	Chief Innovation Officer	Convert	16,881	—	—	59,004

Showing 1–50 of 484 transactions