PRPL · Purple Innovation, Inc. · Insider Trading

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.4839 to $0.4998, inclusive. The reporting person undertakes to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1).

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 14, 2025; one-half of the remainder on March 14, 2026; and the balance on March 14, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 6, 2022, the reporting person was granted 37,715 Restricted Stock Units. The Restricted Stock Units vest in three equal annual installments; one-third on June 6, 2023; one-third on June 6, 2024; and one-third on June 6, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On June 6, 2022, the Company granted Performance Stock Units that could vest on June 6, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On May 12, 2022, the Company granted Performance Stock Units that could vest on May 12, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

On May 12, 2022, the reporting person was granted 29,480 Restricted Stock Units. The Restricted Stock Units vest in three annual installments; one-third on May 12, 2023; one-half of the remainder on May 12, 2024; and the remainder on May 12, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Pursuant to that certain Second Amendment to the Amended and Restated Credit Agreement, dated as of May 2, 2025, the Issuer issued the Warrants to certain of the Reporting Persons as partial consideration for a loan made to a subsidiary of Issuer, of which an aggregate amount of $20,000,000 was made by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account").

As a result of the transaction reported herein, CCP directly owns 21,499,596 Warrants and the Separate Account directly owns 4,729,912 Warrants.

Each Warrant entitles the holder to purchase one share of the Issuer's Class A common stock ("Class A Common Stock") at a price of $1.50 per share, subject to adjustment. The Warrants are subject to a contractual limitation such that a holder of the Warrants will not have the right to exercise its Warrants, to the extent that after giving effect to such exercise, the holder (together with its affiliates) would beneficially own in excess of 49.9% of the shares of Class A Common Stock outstanding immediately after giving effect to such exercise. As of the date of this Form 4, based on 108,221,494 shares of Class A Common Stock outstanding as of May 2, 2025, as reported in the Issuer's Form 10-Q filed with the Securities and Exchange Commission on May 6, 2025, the Warrants could be exercised for an aggregate of 14,276,618 shares of Class A Common Stock.

Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Coliseum Capital Co-Invest III, L.P. ("CCC III") is an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.

Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.