PRPL · Purple Innovation, Inc. · Shareholders & Ownership

$2.66 +0.13 (+5.14%) At close · Oct 23

Market Cap

$11.60M

4.36M

Volume · Oct 23 10.54K Avg daily vol (3M) 37.85K

Every disclosed holder of PRPL in one list: 13F institutions, Schedule 13D and 13G filers, insiders (Forms 3, 4 and 5) and registered funds, each from its own latest filing. Holders nest by CIK and SEC reporting links, never by name, and each is summed once.

How the holder list picks a filing →

Who Owns PRPL

13F quarter Sep 30, 2026, combined view: filers that have not filed yet carry their Jun 30, 2026 positions

Holder group	Holders	Shares	% Out	Summed
Institutional (13F)	53	2,244,628	51.49%	Yes
Insiders (Forms 3, 4, 5)	0	0	0.00%	No
13D/G-only blocks	1	320,000	7.34%	Yes
Remaining	—	1,795,004	41.17%	Rest
Registered funds (N-PORT, not summed)	11	333,439	7.65%	No

Shares outstanding: 4,359,632, the issuer's latest cover-page count restated onto today's split basis.

Insiders are listed but not summed: the issuer has more than one class of common stock and Forms 3, 4 and 5 report one issuer-wide balance across them.

13D/G-only counts each filer's latest 13D or 13G that no 13F report of the listing contains, that names no 13F filer and that no counted insider files. Funds are never summed: their shares sit inside their advisers' 13F reports.

Holders of PRPL

One row per holder Every filing By ultimate parent

All 13F Funds Insiders 13D/G Non-US

#	Holder	Shares	% Out	Change	As of	Notes
1	Coliseum Capital Management, LLC 13F CIK 1409751 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,874,212	42.99%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
2	SOMNIGROUP INTERNATIONAL INC. 13G CIK 1206264 · Unknown · May 2, 2025 Rule 13d-1(c), passive investor	320,000	7.34%	—	May 2, 2025	Rule 13d-1(c), passive investor
3	Wasatch Micro Cap Fund Fund S000000885 · Registered fund · Jun 30, 2026 WASATCH FUNDS TRUST, not summed	200,967	4.61%	0	Jun 30, 2026	WASATCH FUNDS TRUST, not summed
4	Peterson Douglas Scott Insider CIK 1507608 · Nov 15, 2024 Director, issuer-wide, not summed	129,358	2.97%	+920	Nov 15, 2024	Director, issuer-wide, not summed
5	VANGUARD CAPITAL MANAGEMENT LLC 13F CIK 2100119 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	88,420	2.03%	-1,776	Jun 30, 2026	carried, not yet filed for the newest quarter
6	VANGUARD TOTAL STOCK MARKET INDEX FUND Fund S000002848 · Registered fund · Jun 30, 2026 VANGUARD INDEX FUNDS, not summed	64,427	1.48%	0	Jun 30, 2026	VANGUARD INDEX FUNDS, not summed
7	BlackRock, Inc. 13F CIK 2012383 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	41,817	0.96%	-2	Jun 30, 2026	carried, not yet filed for the newest quarter
8	DeMartini Robert Insider CIK 1900302 · Mar 31, 2026 Director, Chief Executive Officer, issuer-wide, not summed	39,077	0.90%	+2,288	Mar 31, 2026	Director, Chief Executive Officer, issuer-wide, not summed
9	MILLENNIUM MANAGEMENT LLC 13F CIK 1273087 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	29,116	0.67%	-4,835	Jun 30, 2026	carried, not yet filed for the newest quarter
10	GEODE CAPITAL MANAGEMENT, LLC 13F CIK 1214717 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	24,715	0.57%	-2,328	Jun 30, 2026	carried, not yet filed for the newest quarter
11	JACOBS LEVY EQUITY MANAGEMENT, INC 13F CIK 884414 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	24,327	0.56%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
12	VANGUARD EXTENDED MARKET INDEX FUND Fund S000002841 · Registered fund · Jun 30, 2026 VANGUARD INDEX FUNDS, not summed	23,992	0.55%	0	Jun 30, 2026	VANGUARD INDEX FUNDS, not summed
13	Crumly & Associates Inc. 13F CIK 1759578 · Registered investment adviser · Sep 30, 2026	15,800	0.36%	+2,469	Sep 30, 2026
14	Shay Capital LLC 13F CIK 1723643 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	14,848	0.34%	+9,883	Jun 30, 2026	carried, not yet filed for the newest quarter
15	Fidelity Extended Market Index Fund Fund S000006021 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	13,762	0.32%	+1,927	May 31, 2026	Fidelity Concord Street Trust, not summed
16	GOLDMAN SACHS GROUP INC 13F CIK 886982 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	12,635	0.29%	+6,784	Jun 30, 2026	carried, not yet filed for the newest quarter
16.1	Goldman Sachs Absolute Return Tracker Fund Fund S000020314 · Registered fund · Aug 31, 2026 GOLDMAN SACHS TRUST, not summed	10,083	0.23%	+6,455	Aug 31, 2026	GOLDMAN SACHS TRUST, not summed
17	VANGUARD FIDUCIARY TRUST CO 13F CIK 933478 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	12,341	0.28%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
18	Anson Funds Management LP 13F CIK 1491072 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	12,000	0.28%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
19	CHARLES SCHWAB INVESTMENT MANAGEMENT INC 13F CIK 884546 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	11,290	0.26%	-190	Jun 30, 2026	carried, not yet filed for the newest quarter
19.1	Schwab U.S. Small-Cap ETF Fund S000026636 · Registered fund · May 31, 2026 SCHWAB STRATEGIC TRUST, not summed	11,242	0.26%	-175	May 31, 2026	SCHWAB STRATEGIC TRUST, not summed
20	Stratos Wealth Partners, LTD. 13F CIK 1612865 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	10,942	0.25%	+16	Jun 30, 2026	carried, not yet filed for the newest quarter
21	HAYNOR ERIC SCOTT Insider CIK 1933097 · Mar 31, 2026 Chief Operating Officer, issuer-wide, not summed	10,432	0.24%	+844	Mar 31, 2026	Chief Operating Officer, issuer-wide, not summed
22	STATE STREET CORP 13F CIK 93751 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	10,394	0.24%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
23	UBS Group AG 13F CIK 1610520 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	6,247	0.14%	+3,947	Jun 30, 2026	carried, not yet filed for the newest quarter
24	TUDOR INVESTMENT CORP ET AL 13F CIK 923093 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	6,026	0.14%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
25	Divisadero Street Capital Management, LP 13F CIK 1901865 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	5,544	0.13%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
26	NORTHERN TRUST CORP 13F CIK 73124 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	5,484	0.13%	+1,595	Jun 30, 2026	carried, not yet filed for the newest quarter
27	MML INVESTORS SERVICES, LLC 13F CIK 701059 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	5,160	0.12%	-118	Jun 30, 2026	carried, not yet filed for the newest quarter
28	Qube Research & Technologies Ltd 13F CIK 1729829 · Exempt reporting adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	4,734	0.11%	+3,755	Jun 30, 2026	carried, not yet filed for the newest quarter
29	Fidelity Total Market Index Fund Fund S000006026 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	4,021	0.09%	0	May 31, 2026	Fidelity Concord Street Trust, not summed
30	LPL Financial LLC 13F CIK 1403438 · Broker-dealer · Jun 30, 2026 carried, not yet filed for the newest quarter	4,005	0.09%	+945	Jun 30, 2026	carried, not yet filed for the newest quarter
31	HUTCHINGS JEFFREY LAYNE Insider CIK 1925286 · Mar 31, 2026 Chief Innovation Officer, issuer-wide, not summed	3,878	0.09%	+675	Mar 31, 2026	Chief Innovation Officer, issuer-wide, not summed
32	Vogensen Todd E. Insider CIK 1612135 · Mar 31, 2026 Chief Financial Officer, issuer-wide, not summed	3,817	0.09%	+681	Mar 31, 2026	Chief Financial Officer, issuer-wide, not summed
33	Roddy Jack Insider CIK 1677779 · Mar 31, 2025 Chief People Officer, issuer-wide, not summed	3,433	0.08%	+675	Mar 31, 2025	Chief People Officer, issuer-wide, not summed
34	B.O.S.S. Retirement Advisors, LLC 13F CIK 1964810 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	3,313	0.08%	-687	Jun 30, 2026	carried, not yet filed for the newest quarter
35	KERBY JEFFERY SCOTT Insider CIK 1962555 · Mar 31, 2026 Chief of Owned Retail, issuer-wide, not summed	3,066	0.07%	+387	Mar 31, 2026	Chief of Owned Retail, issuer-wide, not summed
36	Fidelity Series Total Market Index Fund Fund S000065248 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	3,055	0.07%	0	May 31, 2026	Fidelity Concord Street Trust, not summed
37	BRIDGEWAY CAPITAL MANAGEMENT, LLC 13F CIK 1107261 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	3,000	0.07%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
38	GSA CAPITAL PARTNERS LLP 13F CIK 1362033 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	2,960	0.07%	+2,960	Jun 30, 2026	carried, not yet filed for the newest quarter
39	Lucian Robert Gerard Insider CIK 1860115 · May 4, 2026 Sr. Vice President & CFO, issuer-wide, not summed	2,400	0.06%	—	May 4, 2026	Sr. Vice President & CFO, issuer-wide, not summed
40	SIMPLEX TRADING, LLC 13F CIK 1488542 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	2,388	0.05%	+516	Jun 30, 2026	carried, not yet filed for the newest quarter
41	MAI Capital Management 13F CIK 1040197 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	2,000	0.05%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
42	Fidelity Nasdaq Composite Index Fund Fund S000055366 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	1,863	0.04%	+621	May 31, 2026	Fidelity Concord Street Trust, not summed
43	RENAISSANCE TECHNOLOGIES LLC 13F CIK 1037389 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,739	0.04%	-25,367	Jun 30, 2026	carried, not yet filed for the newest quarter
44	Ulrich George Turner Insider CIK 1881153 · Mar 31, 2026 Principal Accounting Officer, issuer-wide, not summed	1,640	0.04%	+263	Mar 31, 2026	Principal Accounting Officer, issuer-wide, not summed
45	Vanguard Global Advisers, LLC 13F CIK 1811242 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,202	0.03%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
46	Legacy Wealth Managment, LLC/ID 13F CIK 2045082 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,145	0.03%	-1,159	Jun 30, 2026	carried, not yet filed for the newest quarter
47	Caprock Group, LLC 13F CIK 1610769 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	1,097	0.03%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
48	McDermott Tricia Insider CIK 1722483 · Mar 14, 2025 Chief Legal Officer, issuer-wide, not summed	1,033	0.02%	—	Mar 14, 2025	Chief Legal Officer, issuer-wide, not summed
49	IFP Advisors, Inc 13F CIK 1641866 · Registered investment adviser · Sep 30, 2026	977	0.02%	+943	Sep 30, 2026
50	XTX Topco Ltd 13F CIK 1828301 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	947	0.02%	-3,702	Jun 30, 2026	carried, not yet filed for the newest quarter

Shares are restated onto today's split basis. Change compares each row with the same holder's previous filing in the same source; a dash means there is none to compare. Nested 13D/G, insider and fund rows are not summed, since a 13F report already holds them.

Showing 1–50 of 71 holders

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Key facts CIK 1643953 CUSIP 74640Y304 13F (30d) 4 filings 4 filers Visit website Investor relations