Sterling Investment Counsel, LLC

CIK

1925853

Location

Buffalo, NY

Portfolio Value

Small $147,872,581

Diversification

Diversified

Filing Date

Global Rank

#4,882 / 8,607 ▼ 9 · as of Mar 2026

Top Industry

Consumer Electronics 10.8%

3Y Alpha vs SPY

-0.4%

Period ended 3 months ago

Filed Apr 16, 2026 · 3mo

18 quarters · since Dec 2021

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+73.6%

SPY

+75.2%

Annualised alpha

-0.4%

Max drawdown

−17.6%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

117 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

10.4%

−0.8 pts

Top 5

30.7%

−2.0 pts

Top 10

45.4%

−1.9 pts

HHI

307

Diversified−23

Portfolio Trend

18 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	30.5%	$45,115,581	19
Financial Services	17.0%	$25,154,153	23
Communication Services	10.1%	$14,879,282	6
Healthcare	9.8%	$14,460,681	13
Consumer Cyclical	8.4%	$12,377,799	10
Consumer Defensive	7.4%	$10,999,171	7
Industrials	7.0%	$10,345,289	13
Unclassified	3.6%	$5,289,386	5
Utilities	3.2%	$4,659,595	11
Energy	1.6%	$2,364,548	4
Real Estate	0.9%	$1,365,708	2
Basic Materials	0.6%	$861,388	4

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
F	Ford Motor Co	+11,452	25,468	$293,900
NOW	ServiceNow, Inc.	+6,710	16,940	$1,771,077
GILD	Gilead Sciences, Inc.	+2,210	8,808	$1,227,570
SOUN	Soundhound Ai, Inc.	+2,173	22,787	$156,546
SCHW	Schwab Charles Corp	+1,962	6,692	$628,914
NVDA	Nvidia Corp	+1,606	46,091	$8,038,270
CRM	Salesforce, Inc.	+1,258	6,305	$1,176,954
PANW	Palo Alto Networks Inc	+1,219	12,533	$2,009,290
MSFT	Microsoft Corp	+502	17,383	$6,434,665
UPS	United Parcel Service Inc	+483	3,821	$375,909
ES	Eversource Energy	+442	4,592	$318,133
T	At&T Inc.	+440	21,341	$618,675
META	Meta Platforms, Inc.	+422	7,244	$4,144,509
QQQ	Invesco Qqq Trust, Series 1	+411	2,228	$1,285,957
MU	Micron Technology Inc	+410	1,214	$410,137
ETN	Eaton Corp plc	+402	5,273	$1,885,993
CFG	Citizens Financial Group Inc/Ri	+379	32,304	$1,937,270
CSCO	Cisco Systems, Inc.	+336	3,052	$236,804
AMZN	Amazon Com Inc	+310	30,226	$6,295,169
APH	Amphenol Corp /De/	+303	11,320	$1,430,282
IQV	Iqvia Holdings Inc.	+277	3,612	$615,990
ADI	Analog Devices Inc	+225	5,218	$1,660,054
TMO	Thermo Fisher Scientific Inc.	+185	2,900	$1,425,437
MRK	Merck & Co., Inc.	+181	13,079	$1,573,272
LAC	Lithium Americas Corp.	+172	28,563	$112,823
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
AAPL	Apple Inc.	−4,670	60,631	$15,387,541
MO	Altria Group, Inc.	−3,623	5,498	$362,813
ETR	Entergy Corp /De/	−3,460	3,058	$343,596
GLW	Corning Inc /Ny	−2,670	8,512	$1,157,376
WMB	Williams Companies, Inc.	−2,063	5,930	$431,585
VZ	Verizon Communications Inc	−1,986	5,771	$289,704
FITB	Fifth Third Bancorp	−1,926	8,636	$401,228
GOOGL	Alphabet Inc.	−1,505	32,137	$9,241,315
CINF	Cincinnati Financial Corp	−1,475	2,980	$468,903
XOM	ExxonMobil Holdings Corp	−1,022	4,703	$797,910
TMP	Tompkins Financial Corp	−1,000	8,280	$652,795
RF	Regions Financial Corp	−750	9,987	$260,860
JPM	Jpmorgan Chase & Co	−558	14,904	$4,384,160
USB	US Bancorp De	−542	7,862	$408,902
KO	Coca Cola Co	−533	39,391	$2,995,685
V	Visa Inc.	−518	11,433	$3,455,509
AMGN	Amgen Inc	−446	1,068	$375,775
COST	Costco Wholesale Corp /New	−421	1,559	$1,553,434
LMT	Lockheed Martin Corp	−419	560	$338,458
FE	Firstenergy Corp	−413	5,183	$262,570
PEG	Public Service Enterprise Group Inc	−343	3,556	$287,858
HCA	HCA Healthcare, Inc.	−332	867	$410,299
FNF	Fidelity National Financial, Inc.	−291	9,366	$434,395
PWR	Quanta Services, Inc.	−274	485	$266,274
UBER	Uber Technologies, Inc	−261	18,641	$1,340,847
No positions match the current search.

New Positions

Positions the filer opened this quarter

8 positions

Ticker	Company	Shares	Value
EIX	Edison International	4,508	$329,895
CSX	Csx Corp	7,867	$322,940
AWK	American Water Works Company, Inc.	1,849	$251,630
ODC	Oil-Dri Corp of America	3,854	$250,856
BBY	Best Buy Co Inc	3,767	$241,841
EXC	Exelon Corp	4,085	$200,246
WULF	Terawulf Inc.	10,613	$153,145
GOAI	Eva Live Inc	25,000	$93,750
No positions match the current search.

Sold Out

Positions the filer fully exited

13 positions

Ticker	Company	Shares	Value
DIS	Walt Disney Co	15,666	$1,782,320
IP	International Paper Co /New/	9,510	$374,598
ONON	On Holding AG	5,825	$270,746
IONQ	IonQ, Inc.	5,855	$262,713
PAYX	Paychex Inc	2,310	$259,135
ADBE	Adobe Inc.	735	$257,242
CME	Cme Group Inc.	929	$253,691
ADP	Automatic Data Processing Inc	948	$243,854
NEE	Nextera Energy Inc	2,945	$236,424
SRE	Sempra	2,424	$214,014
ARCC	Ares Capital Corp	9,663	$195,482
ZTS	Zoetis Inc.	1,434	$180,425
GIS	General Mills Inc	3,687	$171,445
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

117 positions · $147,872,581 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 117 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	60,631	-4,670	$15,387,541	−13.3%	10.41%
GOOGL	Alphabet Inc. Communication Services	Reduced	32,137	-1,505	$9,241,315	−12.2%	6.25%
NVDA	Nvidia Corp Technology	Added	46,091	+1,606	$8,038,270	−3.1%	5.44%
MSFT	Microsoft Corp Technology	Added	17,383	+502	$6,434,665	−21.2%	4.35%
AMZN	Amazon Com Inc Consumer Cyclical	Added	30,226	+310	$6,295,169	−8.8%	4.26%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	11,059	+87	$5,299,472	−3.9%	3.58%
WMT	Walmart Inc. Consumer Defensive	Added	35,515	+59	$4,413,804	+11.7%	2.98%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	14,904	-558	$4,384,160	−12.0%	2.96%
META	Meta Platforms, Inc. Communication Services	Added	7,244	+422	$4,144,509	−8.0%	2.80%
V	Visa Inc. Financial Services	Reduced	11,433	-518	$3,455,509	−17.6%	2.34%
KO	Coca Cola Co Consumer Defensive	Reduced	39,391	-533	$2,995,685	+7.3%	2.03%
GEV	GE Vernova Inc. Industrials	Added	3,039	+61	$2,652,743	+36.3%	1.79%
SPY	Spdr S&P 500 ETF Trust	Reduced	4,072	-18	$2,648,184	−5.1%	1.79%
CAH	Cardinal Health Inc Healthcare	Added	11,366	+2	$2,401,749	+2.8%	1.62%
LLY	ELI LILLY & Co Healthcare	Added	2,306	+19	$2,120,989	−13.7%	1.43%
AVGO	Broadcom Inc. Technology	Added	6,523	+86	$2,018,933	−9.4%	1.37%
PANW	Palo Alto Networks Inc Technology	Added	12,533	+1,219	$2,009,290	−3.6%	1.36%
CFG	Citizens Financial Group Inc/Ri Financial Services	Added	32,304	+379	$1,937,270	+3.9%	1.31%
ABBV	AbbVie Inc. Healthcare	Added	8,810	+127	$1,916,086	−3.4%	1.30%
ETN	Eaton Corp plc Industrials	Added	5,273	+402	$1,885,993	+21.6%	1.28%
NOW	ServiceNow, Inc. Technology	Added	16,940	+6,710	$1,771,077	+13.0%	1.20%
AEP	American Electric Power Co Inc Utilities	Added	13,020	+12	$1,706,661	+13.8%	1.15%
ADI	Analog Devices Inc Technology	Added	5,218	+225	$1,660,054	+22.6%	1.12%
MCD	Mcdonalds Corp Consumer Cyclical	Added	5,303	+37	$1,648,119	+2.4%	1.11%
MRK	Merck & Co., Inc. Healthcare	Added	13,079	+181	$1,573,272	+15.9%	1.06%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	4,777	-249	$1,571,107	−9.2%	1.06%
COST	Costco Wholesale Corp /New Consumer Defensive	Reduced	1,559	-421	$1,553,434	−9.0%	1.05%
C	Citigroup Inc Financial Services	Added	13,619	+170	$1,544,530	−1.6%	1.04%
APH	Amphenol Corp /De/ Technology	Added	11,320	+303	$1,430,282	−3.9%	0.97%
TMO	Thermo Fisher Scientific Inc. Healthcare	Added	2,900	+185	$1,425,437	−9.4%	0.96%
UBER	Uber Technologies, Inc Technology	Reduced	18,641	-261	$1,340,847	−13.2%	0.91%
PH	Parker-Hannifin Corp Industrials	Reduced	1,492	-54	$1,335,698	−1.7%	0.90%
QQQ	Invesco Qqq Trust, Series 1	Added	2,228	+411	$1,285,957	+15.2%	0.87%
GILD	Gilead Sciences, Inc. Healthcare	Added	8,808	+2,210	$1,227,570	+51.6%	0.83%
CRM	Salesforce, Inc. Technology	Added	6,305	+1,258	$1,176,954	−12.0%	0.80%
GLW	Corning Inc /Ny Technology	Reduced	8,512	-2,670	$1,157,376	+18.2%	0.78%
BLK	BlackRock, Inc. Financial Services	Added	1,149	+35	$1,105,004	−7.3%	0.75%
JNJ	Johnson & Johnson Healthcare	Added	4,151	+45	$1,014,670	+19.4%	0.69%
DE	Deere & Co Industrials	Added	1,638	+39	$922,685	+23.9%	0.62%
MA	Mastercard Inc Financial Services	Reduced	1,822	-28	$910,380	−13.8%	0.62%
EQIX	Equinix Inc Real Estate	Added	890	+144	$872,413	+52.6%	0.59%
MTB	M&T Bank Corp Financial Services	Added	4,214	+2	$871,118	+2.6%	0.59%
TSLA	Tesla, Inc. Consumer Cyclical	Reduced	2,315	-131	$860,601	−21.8%	0.58%
SYK	Stryker Corp Healthcare	Added	2,535	+131	$832,975	−1.4%	0.56%
XOM	ExxonMobil Holdings Corp Energy	Reduced	4,703	-1,022	$797,910	+15.8%	0.54%
MELI	Mercadolibre Inc Consumer Cyclical	Added	431	+5	$745,207	−13.2%	0.50%
CVX	Chevron Corp Energy	Reduced	3,521	-179	$728,494	+29.2%	0.49%
STX	Seagate Technology Holdings plc Technology	Reduced	1,779	-159	$696,941	+30.6%	0.47%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Reduced	1,499	-85	$694,321	−8.8%	0.47%
AMAT	Applied Materials Inc /De Technology	Added	1,954	+61	$667,857	+37.3%	0.45%