Pearson PLC Q2 FY2025 Earnings Call

Good morning, everyone, and welcome to Pearson's 2025 Interim Results. Today, we will have a presentation followed by a Q&A session. I will now turn it over to Omar.

Thank you, Alex. Good morning. It's a pleasure to be with you again today; I've been looking forward to it. As well as hearing from Sally and me, we'll be joined later today by our colleagues, Art, Tom, Vishaal, Sharon, and Tony for Q&A. Now we're very aware that the external world has changed significantly since our prelims in February. So I wanted to first provide a view of the market dynamics that are relevant for our business and our perspective on these. I'll then move on to an update of the strategic and operational progress that we've made so far this year before handing over to Sally, who will give you an overview of our interim financial results. And then we'll open up, as usual, for your questions. But before we get going, let me first outline the key takeaways. Firstly, our strategy remains unchanged and is now well established across the organization. The two seismic trends of demographics and AI that we outlined this time last year are playing out exactly as expected. And in a world where AI is decreasing the half-life of skills, we have a vital role to play in shaping the future of learning. We're building medium-term growth engines for the company, for example, by gaining momentum in our Enterprise business, while in parallel innovating to ensure our products and services continue to lead the way in the world of learning. Secondly, our execution is going to plan, and I'll share some proof points with you today. And thirdly, when you put together our strategic clarity and the progress we're making with our execution focus, it only strengthens my conviction in Pearson's medium-term trajectory. And we're also on track to deliver a full-year financial performance in line with the expectations we set out in February with phasing playing out precisely as anticipated. I now want to step back for a moment and consider the environment we're operating in. You all know very well it's been evolving quickly, offering both opportunities and market dynamics to address. I'd like to highlight two overarching points. Firstly, each of these dynamics influences only a small segment of our business, and we understand them deeply, which is a source of strategic advantage. And secondly, our diversified portfolio means that we benefit from market growth overall while being resilient to sub-segment trends. So I'd like to start with the U.S. federal government. Our only material direct exposure is through PDRI, which faces some near-term pressure from hiring freezes, which we expect to continue into the second half of the year. However, PDRI's focus on merit-based hiring aligns exactly with the goals of the new administration and its long-term relationship with the Office of Personnel Management positions us well for future opportunities. With the Department of Education, our core offerings are well aligned with the administration's priorities on outcomes and accountability, and we're ready to support mandates to upskill and develop a future-ready and AI-embedded workforce. While some disruption cannot be ruled out as changes are implemented, we've seen no meaningful impact on our businesses so far and we are prepared to move quickly to take advantage of emerging opportunities. For a bit of context, federal funding accounts for a relatively small proportion of total funding for K-12 and Higher Education, and the latter includes grants for research universities where Pearson's exposure is small. On migration, the market backdrop is materially unchanged and is baked into our PTE guidance for the year. The medium-term outlook for PTE and ELL as a whole is undiminished, supported by demographics and our team's strong operational track record of taking market share. Beyond ELL, international mobility has minimal impact, including in the U.S., where less than 2% of university students are international. So overall, we remain resilient and are well positioned to take advantage of potential opportunities. So now I want to move back to our strategic framework that I shared with you last July, which hopefully you're familiar with, and that includes our why, our what and our how. First, our purpose has never been more relevant. Every day we see people advancing their lives through learning, demonstrating the power of education and skill development. Yet at the system level, our recent research highlights the huge costs of persistent and widespread skill gaps at key career and learning transition points. These have a very real economic impact, totaling over $1 trillion a year in the U.S. and GBP 96 billion a year in the U.K. This represents a massive opportunity to ensure that learning keeps pace with the rapidly changing demands of the workforce and supports economic growth. Second, our what. We are a global leader in assessments and verification and we're implementing our strategy to drive performance in our core businesses, realizing execution synergies, expanding into larger and faster-growing adjacent markets and building scale in our medium-term growth vectors of early careers and enterprise skilling. I look forward to telling you more about our progress against all of these shortly. Finally, our how underpins our strategic priorities, focusing our internal capital allocation process on higher growth opportunities, unlocking innovation to deliver better learning outcomes and more efficiently embedding a high-performance culture top to bottom through the organization. I'm pleased with the progress we've made over the last 18 months. And as you know, this is a process of continuous improvement. These factors together drive the medium-term guidance I outlined this time last year, which we reiterate today. Let me turn now to our ongoing strategic and operational progress against our four priority growth areas, starting with driving performance in our core business. All five business units have demonstrated core performance improvements, executing upon the focus areas we outlined at full year results. And that reflects a combination of strong commercial execution and excellent progress in developing and launching innovative new products and services. In Assessments & Qualifications, we see continued execution focus through customer wins and renewals across VUE and US Student Assessment, expanding our customer set in clinical with the first statewide adoption of our digital offering and further international expansion for UK & International Qualifications. We're on track to launch new VUE customers, ServiceNow, the Association of Social Work Boards, and last month launched Salesforce, all of which will support faster growth in H2. From a product point of view, we've successfully launched a Pearson Skilling Suite and introduced further AI enhancements in US Student Assessment with the write-up platform. In Higher Education, we're building upon the successful monetization last fall of our Study Prep Tool, previously called Channels, with an expansion into international markets. We continue to introduce innovative technologies in our products, including our new go deeper functionality in our AI study tools, which we developed using nearly 130,000 student queries. Our research continues to show that our AI study tools are helping students with their learning, including the development of new cognitive skills and higher-order outcomes, in particular when AI capabilities are built directly into the flow of study. In Virtual Learning, spring saw positive enrollment and retention trends, and we completed the rollout of our new enrollment platform and improved our new student acquisition capabilities. Career academies will be fully embedded across the whole network for fall back to school, and we're on track to open two new schools in H2 for a total of 42 by year-end. These factors support sales in H2 and a platform for accelerated growth over the medium term. In Enterprise Learning & Skills, Vishaal and team continued to build momentum with their enterprise approach as we strengthen our global enterprise sales teams and have landed new wins with HCLTech and Google Cloud. These wins, coupled with pipeline activity, strengthened the conviction we have in the growth potential for our Enterprise opportunity. Vocational Qualifications continued to demonstrate strong execution with international growth in BTEC and new contract wins, including apprenticeship courses with the U.K. Ministry of Defense and T levels in Health and Science. And finally, in English Language Learning, PTE continued to show strong operational performance, and we're further advancing our offerings through our new Pearson English Express Test while expanding our relationships with governments and institutions around the world. We've also won institutional clients in LatAm, building upon recent strength in the region. Meanwhile, for educators, we've launched our Smart Lesson Generator that draws from Pearson's massive array of English content and will cut down the hours that teachers take to plan lessons, freeing them up to concentrate on coaching students in the classroom. I'd like now to take a moment to step back and discuss our progress in the foundational operational improvements we are making in the business. Firstly, we're transforming our revenue operations capabilities under the direction of our recently appointed Chief Business Officer, Naseem Tuffaha. This is a set of processes and systems that will over time give us improved visibility and leverage on the activities that drive revenue growth from targeting through to enabling and incentivizing sales teams. By using data to better make prioritization decisions, we will develop a stronger, more resilient commercial engine and one that can quickly and effectively scale and deliver results in our competitive markets. Secondly, we're now taking a modern marketing approach under our Chief Marketing Officer, Ginny Ziegler, where we expect to see near-term improvements in output and cost efficiencies in activities such as branding, social media and events. And thirdly, as we discussed before, we're focusing on driving a performance culture, a foundational aspect of which is bringing clarity to our performance expectations across every single role in the company. To this end, we've reduced what were 1,600 roles down to 140 roles, enabling an approximately 80% reduction in the number of job families and job categories, facilitating better performance management. In addition, through our focus on continued improvement, we have reduced headcount year-over-year, optimizing our spans and layers, resulting in quicker and more effective communication and decision-making across the organization. And finally, AI-driven simplification is progressing at pace as well. For example, we have reached over 40,000 customer interactions with an AI-powered service agent since its very recent launch. And AI content development tools have cut translation times from 18 months to less than three, accelerating speed to market internationally. This progress adds to my confidence in our medium-term guidance for faster growth and margin improvement. Let me turn now to our progress on unlocking synergies across the businesses. You will recall we identified three buckets of execution synergies, and we've made significant progress already, starting with product and service bundling. Our new brand facilitates the simplification of our product estate helping customers navigate our offerings more effectively, enabling increased bundling opportunities. We're also starting to lead with Pearson research grounded in real-world experience which will improve our share of voice on key topics facing the future of education and learning. Secondly, we've improved product discovery and development under Tony Prentice's leadership. We've implemented a single product management tool company-wide and migrated over 600 projects. This now gives us a real-time holistic view of product development, enabling better prioritization and ROI tracking. And lastly, on strategic partnerships. We now clearly distinguish between transactional vendors through to strategic relationships, unlocking new value. And we've made progress against two key categories. I've talked to you before about our new relationships with Microsoft and AWS, and I'm pleased to confirm we've now added a third with Google Cloud. These are long-term strategic partnerships where we could enable revenue growth alongside cloud transformation and unique go-to-market and innovation opportunities. We're working with our partners' amazing strengths across Enterprise, Higher Ed, and K-12. And these partnerships are developing as planned, and we're starting to see commercial benefit. For example, Amazon has selected us for the integration of our learning products to support their workforce development. We will bring you further updates across these relationships as we progress. We've taken a similar approach to optimizing professional and technology services. We're consolidating from many dozen vendors down to a select group of service partners, unlocking cost savings and also ensuring better outcomes through a deeper 360-degree partner relationship where they are invested in our success, of course, opening up balance of trade opportunities as well as joint go-to-market activities. I'm pleased to announce our first services partnership with HCLTech, a leader in tech transformation services and a company of over 200,000 people, who we're supporting in their own upskilling journey. So look out for more announcements in the coming months. Now moving on to how we're expanding in targeted markets. As I mentioned earlier, we've established a new internal capital allocation process that allocates investment dollars towards faster-growth segments. As I shared last year, we're targeting growth in near-adjacent markets, where we have a smaller presence today and believe we're well placed to take advantage of a larger $80 billion-plus market opportunity that grows at a faster rate than our existing core markets. One example is our recently announced partnership with McGraw Hill, which will unlock go-to-market opportunities in the formative assessment space. Another is how we've operationalized our district K-12 sales team in Higher Ed, onboarding over 70 sales professionals to take advantage of strong growth trends that we see in college and career readiness programs. And finally, we've successfully launched our test prep capabilities in Pearson VUE that we expect to contribute to growth in H2. We're also redirecting investment into innovation. Through Dave Treat and his teams, we're investing in relationships that promote and scale AI and immersive learning partnering with third-parties like Meta, Google XR, and Vu Technologies to explore what the future of learning may look like. We have created a dedicated research and innovation space here in 80 Strand where we showcase our latest product solutions to partners, investors, and other stakeholders. These investments help shape future products and keep Pearson focused on customer-driven innovation. Finally, I want to share an update on our progress with our medium-term growth vectors. In Early Careers, we help people develop job-ready skills as they transition from school or university. We have businesses that are relevant in this theme already today, think of virtual schools and its career offerings, Certiport from Pearson VUE and our nascent career and college readiness K-12 offering in Higher Ed. Now to these offerings, we've now added eDynamic Learning as a core pillar of our Early Careers strategy. We bought eDynamic Learning into the Pearson team because it's a leader in career and technical education and has a track record of delivering excellent strong growth and profitability. The integration of its capabilities with our scale creates a powerful engine to deliver job-ready skills for the next generation of workers at the exact moment AI is transforming their career paths. Turning to enterprise skilling. I've spent time engaging with many CEOs, and I hear a common theme: leaders are grappling with how to better understand the actual skills of their people in a world where skill signals are opaque, and at the same time, we're seeing a declining half-life of skills. This makes it pretty difficult to lead people on a learning path that is fit for a future workplace that must make heavy use of AI technologies. The Pearson's story and our ability to assess and verify human skills resonate with these CEOs. Now on the back of this diagnosis, the opportunity for Pearson lies in helping enterprises build the capabilities they need for talent planning, talent sourcing, and talent development in the AI era. We're actively addressing these needs, and we will continue to give you updates on this in due course. Now before I hand over to Sally for a deeper look at our first half financials, let me summarize. You'll have picked up from our discussion today that there is a lot of progress underway at Pearson, and I'm really pleased with what we've achieved over the past 18 months. It positions us well for the current year and our medium-term outlook. And I look forward to updating you in the future on further progress as we continue to build a better business and deliver improved learning outcomes for more learners. Sally, over to you.

Thank you, Omar. And good morning, everybody. We have delivered another solid performance in the first half with sales up 2% on an underlying basis, in line with the guidance that we set out at prelims in February. Adjusted operating profit was also up 2% underlying to GBP 242 million. Adjusted earnings per share were down to 24.5p, with the positive underlying trading performance and a reduction in share count due to the share buyback more than offset by forex headwinds. Our balance sheet remained strong, driven by another good cash performance, enabling continued investment in the business as well as increased shareholder returns with the $225 million acquisition of eDynamic Learning and the GBP 350 million share buyback, which is expected to complete in H2. Reflecting our performance and confidence in the outlook, we're proposing a 5% increase in our interim dividend to 7.8p. At the beginning of the year, we announced that Workforce Skills would evolve to become Enterprise Learning & Skills, incorporating our IT Pro business, which was previously in Higher Ed. The comparative figures for H1 2024 have therefore been restated to reflect the modest financial transfers between segments, resulting in a GBP 22 million sales and GBP 6 million profit moving from Higher Ed to Enterprise Learning & Skills. The full-year impact of this is now expected to be GBP 45 million of sales and GBP 12 million of profit. Walking through the key elements of business unit sales performance. Assessments and qualification sales grew 2% with strong growth in Clinical Assessments and UK & International Qualifications, partially offset by declines in Pearson VUE and US Student Assessment. The VUE decline is due to the pause in a contract delivered in 2024 and recommencing in H2 2025 and headwinds in PDRI. Virtual school sales declined 1%, as expected, due to the final portion of the impact of the previous school losses. Enrollments for the 2024-'25 academic year increased 5% in the spring semester on a same-school basis and grew 7% including new school openings. We have also seen favorable retention trends in the first half. Higher Education sales grew 4% with an increase of 21% in Inclusive Access (IA) and 3% growth in U.S. digital subscriptions. We continue to see good monetization of our Study Prep Tool, formerly known as Channels, and ongoing engagement with our AI study tools. English Language Learning declined 3%, in line with our expectations with our Institutional business impacted by a strong comp period in H1 last year. And Pearson Test of English was flat performing well against a tough market backdrop. Enterprise Learning & Skills grew 4% with another solid performance from Vocational Qualifications and Enterprise Solutions building momentum during the period. Turning to profit. Group adjusted operating profit grew 2% on an underlying basis, driven by operating leverage on that sales growth, partially offset by inflation. For each business unit, Assessments & Qualification margins reduced to 21% due to the margin on sales growth being more than offset by prior year cost phasing and inflation. Virtual Learning margins increased to 16%, driven by cost phasing, partially offset by trading declines. Higher Ed and Enterprise Learning & Skills both saw margin improvement driven by sales growth. And English Language Learning margins were adversely impacted by sales phasing. Free cash flow was again strong, up GBP 129 million from last year to GBP 156 million, given similar operating cash performance with good working capital management offsetting the impact of forex and the receipt of the state aid recovery. The state aid amount is GBP 97 million on the tax line and GBP 17 million on the interest line. Net debt has decreased by GBP 0.2 billion from June 2024 to GBP 1 billion actually at June 2025 driven by free cash flow partially offset by dividends and that share buyback. Turning to the outlook for the remainder of the year. We are where we expected to be at the half-year point, and we're on track to deliver on the expectations we set out at prelims in February. Let me walk you through this by business unit as a reminder. Assessments & Qualifications will grow low to mid-single digits in 2025. Growth will be H2 weighted, in particular to Q4, due to new and renewed contracts, including Salesforce, which launched last month, as well as the build of our new test prep business. Virtual Learning will return to growth in H2 and for the full year, driven by enrollment increases partially from new school openings for the 2025-2026 academic year. The previously announced school losses will cease to be a headwind in H2. Higher Education growth in 2025 will be higher than in 2024 as we build on the successful results of our sales team transformation and product innovations, particularly using AI. English Language Learning full-year growth will moderate versus the 8% delivered in 2024 due to the PTE business, which is expected to decline in H2. The business unit growth will be H2 weighted, in particular, to Q4. Enterprise Learning & Skills will grow high single digits in 2025 with Vocational Qualifications seeing solid growth and the addition of those new contracts for Enterprise Solutions, which you've heard about. Growth will increase quarter-on-quarter in H2, supported by those recent customer announcements and pipeline activity. Turning to profit. Market expectations at the beginning of the year for adjusted operating profit were GBP 656 million at an FX rate of GBP 1.23. Subsequently, of course, there's been a significant move in the U.S. dollar rate, so I thought it would be helpful to remind you that every $0.01 movement in the dollar equates to approximately GBP 5 million of adjusted operating profit. Now I'm not going to try to forecast FX rates, but if we take the actual average FX rate for H1, which is $1.31 and assume the recent spot rate of $1.32 for the rest of the year, then the average FX rate for the full year would be about $1.32. So that would mean a $0.09 movement of FX, which reduces adjusted operating profit by GBP 45 million down to GBP 611 million, which is about where consensus is at the moment. The announced acquisition of eDynamic Learning has recently closed with consideration paid of $225 million at a 13x adjusted EBITDA. We do not expect this to have a material impact on 2025 group guidance, given near-term integration costs and the acquisition accounting for deferred revenue, which impacts the first 18 months of sales recognized. eDynamic Learning has a highly attractive financial profile with strong margins and cash flow and a track record of delivering good growth. We expect this acquisition to be supportive of our medium-term guidance. In terms of interest and tax, we continue to guide to circa GBP 65 million of interest costs with a 90% to 100% free cash flow conversion plus that state aid payment. Our tax guidance is unchanged at between 24% and 25% ETR. So in summary, we're pleased with the performance we've delivered in H1, which is in line with expectations. We remain on track to deliver our 2025 outlook with known business unit dynamics in place to support stronger growth in H2. And we finished the first half of the year in a strong financial position, driven by another excellent cash performance supporting continued investment in the business as well as increased shareholder returns. And with that, I'll hand back to Omar.

Thank you, Sally. So as you've heard, firstly, our strategy remains the same and is now well established across the organization, and this is driving demand for what we do. I believe Pearson has a vital role to play in shaping the future of learning, especially in a world of AI-driven transformation. Secondly, we're executing well against our strategy, including core operational improvements, with progress to unlock our medium-term growth vectors. And thirdly, our strategic clarity and our execution focus strengthen my conviction in Pearson's medium-term trajectory and that we are on track to deliver on our 2025 priorities. With that, Sally and I, along with Art, Tom, Vishaal, Sharon, and Tony will be happy to take your questions. Operator, over to you.

Our first question today comes from James Tate with Goldman Sachs.

It's James Tate from Goldman Sachs. I've got two questions, please. I think, firstly, on VUE's new and renewed contracts, I know you talked about them having a greater contribution to growth in Q4, but you mentioned ServiceNow and a couple of others already online. Are these all operating and performing in line with your prior expectations? And as we start to think more of that 2026, is it fair to assume that VUE should grow at least mid-single digits as it gets almost a full-year benefit from a lot of these new deals? And I guess, secondly, you've highlighted some of the new GenAI products rolled out across the portfolio. Could you also provide some more detail on what you see as the opportunity from the technology to drive cost efficiencies across the business? Have these progressed so far? And are there certain divisions where you see greater potential?

Thank you very much, James. Appreciate your questions. So as you know, we're probably not going to offer too much guidance on '26 at this point, but I'll let Art talk to you about VUE and what he's seeing with the contracts around ServiceNow, Salesforce, and the others. Over to you, Art.

On VUE, in particular, Omar mentioned three specific contracts. Salesforce was launched last month. ServiceNow and the Association of Social Work Boards are launching later this year. And all of those contracts, as well as the VUE testing contract portfolio in general, is performing according to expectations. So launch efforts as well as our view as to what the volumes that are going to run through those contracts is absolutely in line with what our expectations are and reflected in the guidance that Sally has given.

Thank you, Art. On GenAI, let me say something about the customer-facing products and then perhaps I'll ask Sally to comment on how we see it playing out in terms of our core operations. So I'm particularly excited about the fact that we are getting more and more evidence, including in the last few months from 2 million students in the U.S., that when we apply AI correctly in the flow of study, you get higher order outcomes in terms of people's reasoning. So I think there are more and more studies that have happened and that we'll see more of that. When you use AI as a teleportation device that moves you from here to the answer, you actually don't learn. But when you use AI as a map to take you through the different stages to get to the endpoint, you really do learn, and that's our approach. And the work that Tony and the team have been doing across our product set is just really excellent in that space. But to your question on cost efficiencies in our operations, I'll ask Sally to comment.

Yes, of course. So one of the things that's really special about Pearson is that not only can we have AI usage for our customers and our products, but obviously, we have the benefits that other companies do in terms of generating cost efficiencies across our business. The things that Omar called out for things like content generation, which we're using AI in, now that can be around actually just creation of content or a really nice example would be translation so that we can get our products, for example, in international higher education into languages that just weren't cost-effective before, and we can get them to market in a faster way as well. So it's great for our top line and our customers and also for our cost base as well. Another example is customer services, where we're putting AI capabilities, and again, helping from a cost point of view, but also helps to make our customer experience more effective as well. So there's lots of examples of where we're using it across the front office and the back office, generating cost savings, making the experience improve for our customers as well and helping the top line.

Our next question comes from Luke Holbrook with Morgan Stanley.

My main question is about the Q3 and Q4 weighting for this year, as you are guiding for 4.4% revenue growth in 2025, while we've seen 2% in the first half of the year. With the potential for 7% growth in Q4, could you explain how the recent discussions around Virtual School contracts, Salesforce contracts, and other partnerships, including the recommencement of the VUE contract, contribute to this? I’d like to understand the financial context and what is projected for Q4. I also have a follow-up question.

Sure. Why don't I take that one, and then we'll take your follow-up? So your math is right in terms of the number you're quoting for the second half, first of all. And then it's known things that we've known about from the start of the year in each of the business units; it's slightly different between the business units. So in A&Q and VUE, in particular, and in ELS, it's about those contracts that you've heard Omar and Art talk about and those coming online. In answer to James' question on VUE, just to point out, it might not be obvious to folks who are deep in the business, it does take a while once we're awarded a contract for that to transition sometimes from a previous provider to us. So that's why it feels like we maybe announced some of these a while ago, but they're only coming online now, just in case that's not clear. Then in Virtual Schools, you'll remember, for the '24-'25 school year, we were impacted by the loss of that California school. That is now passed. And so we're now thinking about the '25-'26 academic year, which is what impacts H2 revenue, and that will be driven by enrollment growth, and we won't have that lost school issue anymore. And then last but not least, English Language Learning, where we had a tough comp in the first half of the year, which isn't reflected in the second half of the year.

Understood. And just my second question would just be on the Higher Ed. We saw a step down in growth into Q2, noticing your enrollments look relatively good in that quarter. Just what's the delta on the step down? Or is that just a law of small numbers on the quarterly phasing?

You want to take that?

I mean, a small number is a piece of it, but let's throw it over to Tom.

Yes, Luke, thanks for your question. A few things have occurred. Firstly, the core Higher Education business has performed exactly as we anticipated for the first half of the year. The deceleration noted in the second quarter is partly due to our expectations in the college and career readiness sector, which is experiencing a smaller adoption cycle this year. Secondly, our new go-to-market team has been established, and as you can imagine, integrating 70 new team members and building relationships comes with its challenges, which is why we were upfront about our projections. Lastly, there have been delays in federal government spending, approximately $7 billion, that will be distributed to the states. While this doesn’t affect our revenue from states concerning college and career readiness, it has caused some delays in purchasing decisions. Overall, we feel positive about our position in the K-12 sector and are satisfied with our performance in Higher Education. We remain confident in our full-year guidance.

Thank you, Tom, and thanks for being up in the middle of the night.

Our next question comes from Nick Dempsey with Barclays.

I have three questions. First, regarding Pearson VUE, can you provide more details about the paused contract? What was the reason for the pause and when is it expected to resume? Is it typical for large contracts that significantly impact that division to be put on hold? My second question is about English Language Learning. If we anticipate a decline in PTE this year, it seems crucial to achieve substantial growth in the institutional business during the second half. How much growth can you already identify, and how much of it is based on hopes tied to your sales from September? Lastly, concerning Higher Education, are you still forecasting that full 2025 enrollments will remain flat, as you previously mentioned? If that is the case, what other factors will need to drive growth? Will there be more emphasis on Inclusive Access or price increases? How should we approach this?

Thank you very much, Nick. So on VUE, I mean, I'm going to ask Art to make a quick comment. But I think I can say that this is a very specific individual situation, not something you should expect to see repeated. But over to you, Art.

It's absolutely true, Omar. It is an international partner. The pause on the contract started in the latter half of 2024. We are optimistic about resuming later this year. As Omar mentioned, the circumstances are very specific to this customer and are not related to the product or service offering, so this is indeed something that is unusual.

For Sharon, how are you feeling about institutional in the back half? I mean, Nick's asking us if we're just being a bit hopeful here.

Thanks for the question, Nick. So a couple of things to just mention. Obviously, the second half of the year weighting for English as a whole, but particularly for institutional, it's not a new feature of this business. Of course, it's driven very heavily by the academic year cycles and the fact that we have a particularly strong business in Latin America. So we're performing as we expected for the first half of the year. And feeling good about growth in our institutional business in the second half of the year where we expect to see that growth being driven by the business in LatAm, where we're expecting share gains and a strong focus on government deals. And we're very, very focused on the execution plan and working closely with a number of governments across the world to land those deals. So we're performing as we expect right now and looking forward to strong performance in institutional for the second half of the year.

Thank you, Sharon. And then, Tom, on Higher Ed, the weighting of enrollment and what else that might assume about the shape of the business in the second half?

Yes, sure. So it's obviously a dangerous game to be playing in terms of getting enrollments at the end of July, given back to school is just around the corner, so I'll stay well clear of that. But I would say that we feel good about where we're seeing growth coming from in terms of pricing. You've seen the IA mix up 21% in the first half of the year. So we're pleased about that in terms of the growth in IA year-over-year. And then lastly, some of the work we've been doing on Study Prep will help support us in the second half of the year as we're excited about the rollout of those products. So that's some of the key drivers, which we feel confident about getting into the back half of the year.

Thanks, Tom.

Can I just have a very quick follow-up? I think you talked before about flattish enrollment in fall '25 being what you were using when you were thinking about the year. I know you don't want to guess those. Is that still your base case for your planning, Tom?

Yes. Yes, it is.

Our next question comes from Adam Berlin with UBS.

I have a few questions. Firstly, regarding higher education, could you provide insights on your adoption share performance during the recent sales cycle? Did you gain more market share compared to last year? My second question pertains to the eDynamics business you acquired. Could you clarify what it entails, which business unit it falls under, its revenue, and its growth rate? We'd like to incorporate this information into our projections for next year. Lastly, if you achieve what you expect, with high single-digit growth in the second half, do you think the drivers for that growth will also persist into the first half of 2026? Are there any reasons this assumption might not hold true?

Okay. I'm going to start with Tom. Just a couple of points on eDynamics, and then, Tom, you can pick up on the adoption share topic and also maybe get a bit more into exactly what eDynamic does. So I'm really happy with the deal that we've done here. I think we've been very disciplined on not just the financial terms of the transaction, which Sally outlined some of earlier, but actually on really tight strategic alignment. I mean, this company is a company that we've been working with for many years. We know that 1 plus 1 equals 3 in this case because we've trialed it for real with customers. And so I feel very happy about it being a strong addition to our Early Careers strategy. And so it's going to be run by Tom and his team in Higher Ed, and so he can talk to you a little bit more about the content of what it is. So Tom, can you pick up first on the adoption share thing and then back on eDynamics, please?

Yes, we saw a slight increase in our adoption share in the first half of the year compared to last fall. We're focused on improving our fall adoption share, and our sales team has a solid understanding of the current market dynamics. They've finalized their sales forecasts, and we feel positive about our position. Regarding eDynamics, if you're a middle school or high school student in the U.S. seeking a CTE program, they offer a wide range of content suitable for those schools. For instance, students interested in journalism, business, or introductory coding can find relevant courses offered by them. This is crucial because the line between high school and the workforce is becoming less distinct. As we consider growth in higher education in the U.S., the importance of high school education rises. We have evidence showing that students who take CTE courses in high school tend to have better graduation rates and are more likely to continue to two-year or four-year colleges. This aligns with our strategic goals, as we focus on providing high-quality content. We're excited about bringing eDynamics on board and continuing to build on the progress we’ve made in this area.

Thanks, Tom. And Sally, do you want to pick up the last question?

Yes. Let me address the specifics on that point and also your question about the second half of the year. It's clear that Tom responded to the EDL inquiry from a business unit standpoint, indicating that it will be integrated into Higher Education. From a growth perspective, you can view it as being part of our faster-growing business units. I mentioned the 13x EBITDA multiple to help you calculate the EBITDA figure. The deferred acquisition accounting is significant for this business, and I need to consider how it will affect deferred revenue, which will influence our 2026 results. Regarding the second half of the year and our exit rate into next year, I'm not going to provide guidance for 2026 at this time. However, everything we discussed about new customer contracts coming online will naturally lead into the following year. The comparisons will be less significant for next year, but Virtual Schools and the '25-'26 academic year will certainly be important for the first half of '26 as well.

Thanks, Sally.

eDynamics margin, is that broadly in line with the group or...

Yes, they've got great margins, nice margins.

At this time, we have no further questions from the telephone lines. And so I'll hand over to you, Alex, to read the written questions.

So Steve, I think we've answered your questions already, but obviously come back to me if that's not the case. And then, Sami, again, we've answered some of them, but I'll pose the remaining one. Do you expect to sustain double-digit organic revenue growth in Clinical Assessment and UK Qualifications in H2?

So actually, I'm really happy with how the launch of the new products in Clinical have been faring in the market. But so, Art, do you want to comment a little bit on how you would like to guide Sami on his question on PSQ and Clinical?

Would love to. I don't believe we're giving sub-BU guidance for H2 on the call, but very happy to comment on the trading characteristics of both of those business units. Omar teed it up very nicely with Clinical. Strong product releases have carried over into this year. And a headline for that business continues to be very, very strong digital adoption. You will have seen in the notes that the State of Tennessee has adopted our digital library subscription, which was a very, very nice win for us. And upcoming in the second half, we have product releases that we're very, very happy about, most notably the Wechsler Memory Scale and the Delis-Kaplan Executive Functioning System, two products that we expect good performance out of. And then in the UK & International Qualifications business, strong volume performance throughout the year. Very, very good international growth. We expect those trends to continue throughout the second half, and they're absolutely part of the story around us reaffirming our guidance for the full year.

Any further questions?

Just one quick confirmation from Sami. What is the share of IA in your U.S. Higher Ed business?

Over to you, Tom. Do we break that one out? The share of IA?

Well, I mean, we said last year, it was mid-30%. So that's a good starting point. And then obviously, we disclosed it was up 21% for the first half, and we've disclosed the overall Higher Education growth rate, so you can probably extrapolate from there. But we're pleased with our IA growth rate in the first half. And really, we think what we're really about is meeting the customer where they are. And so there was a glorious win we recently had at the University of Indiana in anatomy and physiology. And actually, it was a wonderful opportunity to reinvent what was, by and large, a print adoption into a digital IA courseware adoption where they've been using a print book of ours and one of our competitors' digital products, but they haven't really been using the digital product properly at all. And once we were able to walk the faculty member through the fabulous quality of the mastering platform that we have as well as his real love for our product, that actually secured the adoption and that turned a sort of a $2,000 print adoption into a sort of $100,000-plus adoption more broadly, which is just a beautiful example of our sales team really getting close to the customer, understanding what the customer needs are, being clear about their pedagogical desires and understandings, and providing a great solution to the faculty and the students at really good pricing.

Great. Thanks, Tom. Alex?

I see a bit of piecemeal question answering here, but I'll let you off. So two more, both for A&Q. Do you expect US Student Assessment will revert to growth in H2? And then also, how should we think about the scale and impact of VUE test prep in '25 and '26?

Okay. Those are both for you, Art. So the first one is around do we expect US Student Assessments to go back to growth in H2?

Yes, we do. Again, the results of our expectations for each sub-BU are baked into that overall H2 guidance. But specific to US School Assessment, in H1, we had the impact of some delivery timings that in the second half will contribute very positively to the overall picture. So good outlook there. On the test prep business in the second half of '25, complemented by the launch of the Pearson Skilling Program, which we announced earlier this year, that business is continuing to scale. Our go-to-market hires are getting placed out in the field and continuing to deliver. And we do expect to see results from that in H2, which, again, are part of the story around the overall second half guidance.

Thank you, Art. Okay, so I think that's it in terms of questions. So all of you online who joined us today, thank you so much for being with us. We appreciate you and look forward to talking to you next. Thank you.

Thank you.