Casey Chafkin

“Just to clarify what Jason is saying there. When we spend money on consumer acquisition, that money is treated as an operating expense, meaning it actually increases our revenue.”

“And thank you for the continued engagement, Jason. From a conversion perspective, lowering engagement marketing decreases the incentive for potentially new users to convert into paying users, but increases the profitability on those users that we generate.”

“The big focus for us is improving the efficiency of our operations overall. And so we think there's an opportunity to increase our customer lifetime value and continue decreasing our customer acquisition costs.”

“To clarify, as we remove some of the discounts from our system, we're noticing a decrease in the number of users who deposit small amounts of money or engage with our incentives, which has impacted our monthly active users who are paying.”

“When we consider the cloud gaming opportunity, it encompasses both the domestic market we are currently targeting and the international markets, particularly the Android user base which represents approximately 70% of the total.”