PLBY · Playboy, Inc.
Price & Indicators
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AI Brief
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Ask ALVIS about this →Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders SellIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
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| Adjusted EBITDA non-GAAP | $7M | Q2 2026 | — |
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| Adjusted EBITDA excluding litigation expenses non-GAAP | $7.7M | Q2 2026 | — |
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| Adjusted operating income - All Other non-GAAP | $255K | Three Months Ended June 30, 2026 filing | — |
| Adjusted operating income - Direct-to-Consumer non-GAAP | $725K | Three Months Ended June 30, 2026 filing | — |
| Adjusted operating income - Licensing non-GAAP | $9.61M | Three Months Ended June 30, 2026 filing | — |
| Adjusted operating loss - Corporate non-GAAP | -$4.12M | Three Months Ended June 30, 2026 filing | — |
| Comparable store sales | 15% | Q2 2026 | — |
| Honey Birdette gross product margin | 65.1% | Q2 2026 | — |
| Honey Birdette year-over-year sales growth | 18.2% | Q2 2026 | — |
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| Licensing revenue supported by contractual guarantees | 91% | fiscal year 2026 | +1.1% |
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| Licensing revenues from China as a percentage of total revenues | 10% | the three months ended June 30, 2026 filing | — |
| Unrecognized future revenue | $320M | Q2 2026 | — |
| Honey Birdette gross margin | 57% | Q1 2026 | — |
| Unrecognized future licensing revenue | $333M | as of Q1 2026 | — |
| Adj. EBITDA non-GAAP | $7.1M | Q4 2025 | — |
| Honey Birdette loyalty program members | 80,000 | Q4 2025 | — |
| Honey Birdette sales growth | 9% | Q4 2025 | — |
| Senior debt | $160M | Q4 2025 | — |
| UTG brand support services payments | $10M | Q4 2025 | — |
| UTG guaranteed minimum distributions | $67M | Q4 2025 | — |
| UTG partnership contracted cash payments | $122M | Q4 2025 | — |
| UTG partnership purchase price for 50% of China licensing business | $45M | Q4 2025 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Leisure — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
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PLBY
this stock
Playboy, Inc.
|
$146.17M | -35.1% | +4.1% | — | 2.6% |
|
AS
Amer Sports, Inc.
|
$19.69B | -12.6% | — | — | 2.1% |
|
HAS
Hasbro, Inc.
|
$13.26B | +14.1% | +13.1% | 16.8 | 5.2% |
|
LTH
Life Time Group Holdings, Inc.
|
$10.05B | +69.7% | +14.3% | 24.5 | 4.3% |
|
GWKSY
Games Workshop Group Plc/Adr
|
$8.66B | +2.5% | — | — | 0.0% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| PLBY | -3.2% | +0.0% | -34.8% | +9.9% | -35.1% |
| SPY | -1.4% | +3.6% | +11.6% | +2.5% | +12.3% |
| vs SPY | -1.8% | -3.6% | -46.3% | +7.4% | -47.4% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.