AMC Global Media Inc. Q4 FY2020 Earnings Call
AMC Global Media Inc. (AMCX)
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Auto-generated speakersLadies and gentlemen, thank you for standing by, and welcome to the AMC Networks Fourth Quarter 2020 Earnings Call. At this time, all participant lines are in a listen-only mode. After the presentation, there will be a question-and-answer session. Please be advised that today's conference maybe recorded. I'd now like to hand the conference over to your host today Nick Seibert, Head of Investor Relations.
Thank you. Good morning, and welcome to the AMC Networks fourth quarter and full year 2020 earnings conference call. Joining us this morning are members of our executive team: Josh Sapan, President and Chief Executive Officer; Ed Carroll, Chief Operating Officer; and Chris Spade, Chief Financial Officer. Following a discussion of the company's fourth quarter and full year 2020 results, we will open the call for questions. If you do not have a copy of today's earnings release, it is available on our website at amcnetworks.com. Please take note of the following; today's discussion may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that could cause actual results to differ. Please refer to the company's filings with the Securities and Exchange Commission for a discussion of risks and uncertainties. The company disclaims any obligation to update the forward-looking statements that may be discussed during this call. Further, we'll discuss non-GAAP financial information. We believe the presentation of non-GAAP results provides you with useful supplemental information concerning the company's ongoing operations and is appropriate for your evaluation of the company's performance. For further details, please refer to the press release and related footnotes for GAAP information and a reconciliation of GAAP to non-GAAP information to which we will refer on this call. With that, I would now like to turn the call over to Josh.
Good morning, everybody and thank you for joining us. I'm pleased to report that 2020 was a year of strong performance for AMC Networks, as we continued to transform our company, while successfully navigating what has been a uniquely challenging and uncertain operating environment. Our results reflect the strength of both our linear and streaming platforms and validate our strategy as we continue to grow our streaming businesses. AMC Networks is now the worldwide leader in targeted streaming and we believe there are significant and sustainable opportunities before us. Over the last year, we more than doubled our paid subscribers to end 2020 with more than six million subscribers in aggregate across our four targeted streaming services as well as our new premium AMC+ offering. That is a full three years ahead of the earlier expectations that we shared with you. Our streaming run rate revenue increased from approximately $125 million at year end 2019 to approximately $300 million at the end of 2020 based on the company's share of the month of December's gross paid subscription fees annualized. We now anticipate over nine million paid subscribers by year end 2021 and looking further ahead to 2025, admittedly a much longer horizon, we anticipate being in the range of 20 million to 25 million paid subscribers by then. So streaming is now the most significant growth area of our company and we expect it will become our largest revenue segment within that longer horizon. Importantly, our relationships with our distributors are very strong now supported by these streaming efforts. Over the past two years we've renewed eight of our major affiliate agreements with several renewals in 2020, including AT&T's DirecTV, which we mentioned on our third quarter call. Our renewals now encompass our streaming services as well as our linear channel portfolio, underscoring that the linear side of the business is stable and remains very valuable to our affiliate partners and to us. We continue to create and selectively curate highly desirable content that is allowing us to feed the content pipeline of our commercial-free streaming and linear platforms and we've successfully built the foundation to monetize this great content across those platforms and across a variety of digital ad platforms, including our newer AVOD and free ad-supported streaming or FAST channels as they're called. The pillars of our strategy; commercial-free streaming, affiliate strength, digital advertising opportunities and our strong underlying content are not only contributing to our strong results today, they are the foundational elements of our growth strategy as we continue to reconstitute the company over the next year and over the next several years. As a reminder, our streaming strategy has been to identify highly distinct editorial areas that we can thrive in and grow. This targeted approach includes British-focused dramas and mysteries with Acorn TV; horror and suspense with Shudder; drama documentaries and true crime with Sundance Now; and ALLBLK our service targeting black audiences, formerly known as Urban Movie Channel or UMC, which we rebranded to ALLBLK last month. By targeting audiences who are particularly passionate about these content areas, we don't compete with larger general entertainment streaming offerings rather we complement them. Our subscribers relate to and value our services not on the basis of one specific show or film, but rather because we provide a level of depth and quality in these highly specific content areas that they can't get anywhere else and at a price that allows them to purchase our offerings in addition to several of the general entertainment services. As a consequence, our services enjoy high engagement with relatively lower churn and that translates into attractive economics. This premium and specialized content strategy enables us to be quite selective and focused in developing and acquiring content, providing us with a uniquely financially attractive streaming model that really does fundamentally set us apart from the general entertainment SVOD services that are engaged in the much talked about streaming wars and which do require massive content pipelines in order to satisfy each member of the household. Our approach very much plays to a historical strength we have as a selective content curator. I think it's fair to say that we have a long and successful track record identifying and developing shows and films that are definitive and authoritative in these particular content areas and which can become quite popular and drive cultural conversation though they may begin with a highly specific editorial focus. Streaming is now a growing component of total company revenue domestically and internationally. We will accelerate our international streaming expansion something we've only just begun to tap into over the last year. The economics for our company will continue to evolve with the growth of streaming platform, and we believe we can grow in a manner that is very, very meaningful for a company of our size. I'd like to spend a couple of minutes talking about our new AMC+ offering. For those of you not familiar with it AMC+ is an ad-free premium service that extends our targeted streaming focus offering Shudder, Sundance Now, and IFC Films Unlimited in addition to some of the best of the scripted content from the AMC channel, BBC America, IFC and Sundance TV with a focus on two content areas that we have traded and excelled in. One is epic world material such as The Walking Dead Universe, and the other is prestige dramas, including the likes of Killing Eve, Better Call Saul, Mad Men and others in our history and currently on the air. Happily AMC+ in its first several months has done quite well out of the gate. It allows us to expand the reach of the AMC brand from the roughly 85 million or so US cable video subscribers to a universe that in the US includes every broadband home available now and in the future. And by expanding our overall total addressable market AMC+ allows us to not only economically mitigate the impact of cord cutting, but to be a growth business as we inhabit both the linear and streaming areas of the media landscape with our distribution partners. And AMC+ is strengthening our relationship with those partners. Following summer launches, with our MVPD partners at Comcast, DISH and Sling, we substantially expanded availability of AMC+ in the fourth quarter, with distribution on Apple TV channels, Amazon Prime channels, as well as Roku in addition to AT&T's DIRECTV, with additional planned launches to come later this year. By making our affiliates key partners in our streaming ambitions, while maintaining the most cost-effective wholesale rate for our basic cable channels we are aligned with our MVPDs as we work with them to deliver multiple options for their customers. Touching on advertising for a moment, if I may. We strategically held back inventory in the upfront for an anticipated strong scatter market that did materialize in Q4 and continues in Q1. And this is helping to offset losses tied to production delays due to COVID-related circumstances. As for digital advertising, we have several initiatives that are key priorities for our future. We are reaching new viewers and fans by deploying our library content that we own not only on commercial-free streaming and linear, but also on AVOD and FAST channels, Pluto TV, Amazon's IMDb TV, Sling TV, Samsung TV Plus and VIZIO SmartCast among others. In addition on our linear channels, we continue to innovate around advanced advertising having just completed two first-to-market national linear addressable ad campaigns on TV, allowing us to maximize our yield and deliver increasingly effective and targeted advertising across our linear networks as well as in our on-demand video inventory. These represent two key elements of our digital strategy and are areas in which we are seeing increasing opportunity. Turning to our content, if I may. Our ability to curate and be successful in the content ecosystem has allowed us to expand on our reputation as a home to high-quality scripted linear content, particularly in these epic world and prestige drama editorial areas that I mentioned earlier. That now includes streaming delivery. We believe this ability is key to winning in the way we need to win as the media ecosystem continues to evolve. Our very strong program development team continues to extend not only our currently-owned intellectual property, but is adept at discovering new content that captures the attention of our targeted base providing a steady stream of material that is helping to power our brands and to power our growth. Most recently, this includes a series called Gangs of London that debuted on AMC+ in the fourth quarter, and was a sleeper hit for us that built each day and each week. Also, a very popular show called the Discovery of Witches that is extraordinarily strong with the second season streaming on Sundance Now and AMC+ and which will come to AMC linear later this year, enabling us to maximize the impact of our content spend across multiple platforms. And of course, The Walking Dead Universe with the flagship series returning this weekend, as a continuation of its 10th season. With these new episodes of The Walking Dead and because of our ability to keep Fear the Walking Dead production on track as well last fall, we now look ahead to 2021 that will include more than 40 new episodes from the franchise with The Walking Dead, Fear the Walking Dead and the second season of the newest series in The Walking Dead Universe, The Walking Dead: World Beyond all on Sunday nights on AMC with early access on AMC+. So for fans of the franchise, it is a bonanza of epic and wonderful proportions. We also continue to be opportunistic when it comes to making investments that give us long-term sustainable content advantage. One recent example we entered into a strategic partnership that involves equity, with a company called Shaftesbury. It's a Canadian production house that's behind several of Acorn TV's biggest shows. This investment enables us to secure some of Acorn's most viewed and valuable titles, and to expand on them and develop more in the US and around the globe owning the underlying intellectual property. So in summary, the strategy the company is pursuing is working very well. The last six to twelve months were a very important period of time for us, giving us a tailwind as we move significantly into the areas that I mentioned. We believe 2021 is going to be a critical year as we continue to reconstitute our company and engage in multiple means of monetization for our strong content against very disciplined and focused editorial areas in which we operate. And a big part of our success has been the people who make up our company. We have an absolutely outstanding team, who seamlessly adjusted to the challenges posed during the last year and work together to invent and drive our business confidently and decisively forward during this disruptive time. Our senior management team now includes, and we're very fortunate to have Chris Spade who we recently welcomed as our new Chief Financial Officer. Many of you may know Chris from her time at Showtime and CBS building successful streaming businesses as well as transforming those companies and adapting to the environment that we are operating in. I'll now turn the call over to Chris for a more detailed look at our financial results.
Thank you, Josh and good morning, everyone. I am delighted to join you today for my first AMC Networks earnings call. Before I review our financial performance for 2020 and expectations for 2021, I would like to take a moment to say that I'm pleased to join AMC Networks. The current entertainment environment is thriving and it is energizing to be able to be a part of the continued growth evolution, especially the pivot to streaming platforms with AMC Networks. I am honored to be a part of the team driving the company forward with a clear vision for the future and for long-term growth. As a consumer, AMC Networks has been my go-to place for many of my favorite premium shows like The Walking Dead, Breaking Bad and Better Call Saul. I believe AMC Networks has the right asset mix to flourish in the evolving media ecosystem and to continue its legacy of creating sought after world-class original programming and original IP. Now let's turn to the fourth quarter and full year 2020 results. AMC Networks had a strong full year 2020 performance while facing pandemic-related uncertainty in the global marketplace. Liquidity is healthy for the company evidenced by the generation of $686 million of free cash flow in 2020 and a strong balance sheet. Full year results were supported by significant streaming revenue and subscriber growth. Strong scatter market performance in Q4 offset by continued subscriber universe declines and inventory pressures for linear advertising. As I go through my remarks today, I'd like to summarize a few singular items that are reflected in our 2020 results, which include $122 million of impairment charges related to AMC Networks International, which we recognized in the second quarter; $86 million of programming expense write-downs of which $54 million occurred in the fourth quarter; and $35 million of restructuring charges related to the streamlining of our operations, which occurred mostly in the fourth quarter. For the full year 2020, total company revenues declined 8% to $2.8 billion. Total company adjusted operating income was $767 million. Free cash flow was $686 million. While the year was impacted by uncertainty, we ended the fourth quarter with momentum. The successful launch of AMC+ in October 2020 along with the growth from our targeted streaming services positions us well to realize additional and growing streaming platform revenue in 2021 and beyond. For the fourth quarter of 2020, total company revenue was $780 million representing a decline of 1%. Total company adjusted operating income was $133 million. In the fourth quarter, we ramped up our marketing investments to support the launch of AMC+ and that investment contributed to a substantial portion of AOI decline. Fourth quarter revenue exhibited stability primarily due to favorable top line performance from accelerating streaming growth and improved subscription revenues, strong scatter benefiting from special programming events such as Best Christmas Ever and the Doctor Who Take Over and higher content licensing. Adjusted operating income exhibited similar stability from strategic expense management before the impact of increased growth marketing investments. With respect to the performance of our operating segments, for the full year National Networks' revenues, which include subscription revenues, licensing and ad revenues decreased 12% to $2.1 billion. Content licensing declined 22% caused by production delays related to the pandemic. This decline has a timing component to it, so the licensing revenue will be recognized when the productions air in 2021 and beyond. Subscription revenue declined 7% primarily due to subscriber universe declines. Turning to advertising. For the full year, advertising revenue decreased 11% to $802 million. This was largely due to shifts in the timing of original programming as a result of production delays caused by the pandemic resulting in lower inventory partly offset by increased CPMs. For the quarter, National Networks' revenue decreased 3%. This reflects the 1% decrease in distribution revenue primarily due to subscriber universe declines with content licensing at a more normalized level than prior quarters due to international licensing revenue from World Beyond and Fear the Walking Dead. Advertising revenues decreased 5% to $237 million from the same full year dynamics. Again, this largely reflects shifts in the timing of originals resulting in lower inventory, partly offset by increased CPMs driven by healthy scatter pricing. In the fourth quarter, the rate of decline moderated significantly on a sequential basis compared to prior quarters. Moving to profitability metrics. For the full year, National Networks' adjusted operating income was down 16% to $760 million. This largely reflects the impact of lower revenues, partly offset by strategically lower operating expenses. 2020 results reflect decreases in programming expenses, marketing expenses and personnel costs from reorganization. As I already mentioned, we also identified and wrote down $85.5 million of programming that no longer fits with our future programming strategy for AMC Networks of which $54 million is reflected in the fourth quarter. For the fourth quarter, National Networks' adjusted operating income decreased 5% largely from the revenue trends I just discussed along with higher programming expenses partly offset by lower SG&A expenses from cost control. Moving on to International and Other. For the full year, International and Other revenues grew 2% to $747 million. Streaming revenue increased 85%. Run rate streaming revenue increased from $125 million at the end of 2019 to approximately $300 million at the end of 2020 based on the company's share of the month of December's growth paid subscription fees annualized. Streaming subscriber additions continued to build throughout 2020. Offsetting the strong streaming revenue growth in this segment, pandemic-related venue closures at Levity and lower subscription and ad revenues at AMC Networks International contributed to a somewhat muted revenue growth rate compared to what we would expect under normal conditions. Excluding the impact of Levity, the segment's pro forma revenue growth rate would have been approximately 11%. For the quarter, International and Other revenue grew 8% to $216 million. This growth was primarily driven by accelerating subscription streaming revenue. Compared to the full year growth rate of 2%, it shows the strength of the growth we are experiencing as streaming revenues become a larger component of our total company revenues. Streaming revenue grew 97% from the prior year in the quarter. On profitability metrics for International and Other for the full year, the adjusted operating loss was $4 million impacted by an increase in marketing investments to support the growth of our streaming business, a decrease in adjusted operating income at AMC Networks International and pandemic-related Comedy Club closures at Levity. For the quarter, adjusted operating loss was $55 million which reflects primarily the impact of our marketing investments to drive the growth of AMC+. Moving on to consolidated EPS and cash flow metrics. Adjusted EPS was $7.76 for the full year and $2.72 for the quarter. Income tax expense was $145 million for the full year, representing an effective tax rate of 36%. The increase in our effective tax rate was primarily related to an increase in valuation allowances for foreign deferred tax assets. Going forward we expect to be in the mid-20% area. Cash taxes for the year were approximately $100 million. For the full year, as mentioned already we had impairment charges of $122 million primarily related to AMC Networks International impairment charges which we recognized in the second quarter of 2020. We had restructuring and other related charges of $35 million primarily related to the streamlining of our operations most of which were recognized in the fourth quarter of 2020. Free cash flow for the full year of 2020 was $686 million. Free cash flow primarily reflected higher net cash provided by operating activities from reduced programming productions due to COVID delays, lower capital expenditures, and strategic cost management. Working capital strength is reflected in our 2020 free cash flow results. Looking at the balance sheet, we ended the year with net debt and finance leases of approximately $2 billion as compared to $2.3 billion in the prior year. Our consolidated net leverage ratio was 2.6x at the end of the year as compared to 2.5x a year ago. In February of 2021, we completed a series of leverage-neutral financing transactions. We secured lower fixed rates and lengthened our maturity profile with no significant maturities now due until 2024. We remain comfortable with our current leverage ratio. In 2020, we repurchased 14.8 million shares of our common stock for $354 million. This includes the $250 million modified Dutch auction tender that was completed in the fall. For the full year of 2020, our average repurchase price was $23.91 per share. We will continue to evaluate share buybacks on an opportunistic basis. We fully monetized our stake in FuboTV and realized gross cash proceeds of $96 million in January of 2021 representing an approximate 4x cash-on-cash return. Our capital allocation policy remains unchanged. First, we will look to invest organically in projects that provide attractive returns to our shareholders in both our core and new businesses. This includes return-based investment in the growth of our streaming services. Second, we will maintain leverage that is appropriate for our business outlook. Third, disciplined and opportunistic strategic M&A and fourth, opportunistic return of capital to shareholders. Looking ahead to 2021, we already have strong proof points from 2020 of the success of our pivot into streaming distribution. For streaming subscribers, we expect to end 2021 with over nine million aggregate streaming subscribers. It is important to note that the subscriber growth will be driven by our strong programming slate in 2021, supported by targeted marketing investments. Streaming revenue growth offset by linear market dynamics will support total company revenue growth in the low single digits in 2021 from 2020. To drive the growth of the streaming platform we will invest incrementally in programming and marketing and platform enhancements for AMC+ and the targeted streaming services. As such we expect adjusted operating income to decrease by mid-single digits in 2021. For free cash flow in 2021 the delayed production from 2020 will occur as content investments in 2021. In consideration of this, along with incremental investments to support streaming revenue growth, we expect free cash flow for 2021 to approximate $200 million. With our compelling content pipeline and the ability to maximize the monetization of our programming investments across streaming, linear, and international platforms, we are extremely well positioned to grow and further create stakeholder value for years to come. With that operator please open the line for questions.
Our first question comes from Thomas Yeh with Morgan Stanley.
Hi, thanks for taking the questions and congrats Chris on the new role. Can you expand a bit on the sequential improvement in the quarter for affiliate revenues at the National Networks? And what were the major drivers of that? Given the recent major renewals is there increased visibility? Is that barring any major changes in subscriber erosion trends? That's kind of the right level to think about in 2021? And then second, I was hoping you could share any updated views just about the streaming profitability. Has wider adoption of these services changed your view on the appropriate levels of investment either marketing or more exclusive content which informs you on the path towards greater profitability? I know you guided to 2021 expenses increasing just maybe more color on the investments there and the thoughts around profitability over time? Thank you.
Sure Tom. This is Josh. I believe the key aspect to consider in our dynamics with affiliates is the evolving nature of our relationship with them. Previously, we had a purely linear relationship, but now we have both linear and streaming connections. This means that when we collaborate with our MVPD partners and our expanding group of digital partners, there are multiple topics to discuss, including both linear and streaming options. We're experiencing a new level of collaboration with them. We have developed our streaming services with input from these MVPDs, and we offer various products they can promote. We have competitive, lower-priced, and high-quality linear cable channels, and they are now also featuring our streaming services, which provides them with a profit opportunity. We manage our content to ensure that they each have unique linear and streaming offerings, which enhances their capabilities. This setup enables our MVPDs to participate in both linear and streaming avenues while reaching their broadband-only subscribers as promoters of our streaming services. This element will be evident in our past performance and will be a crucial dynamic moving forward in our affiliate landscape. Regarding your second question about streaming profitability, it's important to note that our streaming services differ significantly from general interest streaming platforms. Our services focus on specific editorial niches, appealing to viewers seeking particular types of content, such as British-oriented material on Acorn or horror on Shudder, and high-quality content on AMC+. As a result, our content expenses are efficiently distributed across multiple offerings, giving us a unique economic profile compared to those in a fierce competition for subscriber numbers and global market share. Therefore, we operate within a different economic framework that is quite appealing.
That makes sense. Thank you so much.
Our next question comes from Michael Morris with Guggenheim.
Thank you. Good morning guys and thanks for all the information. I have two questions or two topics. The first is on content and the windowing. Josh, you referenced the availability of the Discovery of Witches in particular on AMC+ first and then later in the year on the linear channel. And so my question is can you provide some more detail on how you are thinking about windowing content? When you think about that content investment, how are you making the decisions, what goes where and what timeframe? And then also can you talk a little bit about that content licensing revenue source at the National Networks? And how much of that as we look forward do you expect to be sort of internal sales to your streaming businesses? And then also just if I could on the streaming side the long-term guidance that you provided for subscribers is very helpful. You referenced the international growth ambitions as well. Can you share any more about what that path looks like in terms of whether it's market rollouts or the size of an international contribution to the total that would be great. Thanks a lot.
Sure Mike. So, on your first question on windowing, I would say that it is really not a one-pattern-fits-all at all. We have our multiple products as you now well know linear and streaming. So, in some instances we will go streaming first and linear second window. In other instances, there will be absolute propriety between linear and streaming and there will not be overlap. And in other instances, we'll go with linear first and streaming second. So, there is really not a one-size-fits-all approach to what we're doing in streaming. We are guided by value in streaming so the consumer is paying a fair price for something that they like a lot and they feel is valuable. Value and utilization on our linear channels to maximize our value to MVPDs who are paying us affiliate fees and the associated advertising that we get from it. And we'll marry the combination of these different play patterns. And frankly, it will be an increasingly important part of our business as we go forward. As it relates to your second part of your question, which is the content licensing revenue, the nice news is that we have our hands on the dials of what goes where. So, we have our existing arrangements with third-parties which in some cases are for the life of series. So, we have commitments to them of course that we will honor and they will have that material as we entered into contracts with them some time ago. As to new products, we will make determinations Mike about where and how it's our business model is the best. But there's a couple of variables that will go into that. How strong is the material for our streaming service? And what geographies we want it for and we don't want it for? So, for instance, we might say, we're well-developed in the US let's keep that new show for the United States. But we're not well-developed in this part of the globe let's go arrange a license for the third-party for X amount of time that could be a limited license in that part of the globe because we're not forgoing any opportunity. And that really segues to the third part of your question, which has to do with how much international is a part of what we talked about. And I'll just give you a quick recap of where we are. We have just gone to mine the international opportunity. So, we have deployed certain of our streaming services in several countries over the past 12 months. They're performing quite well and we're very encouraged by it. And we now see the Rest of World as an increasingly larger opportunity based on the proof points that we've seen in these countries. And I'll just mention one thing if I may Mike which is that as we make the content increasingly for all these platforms it, of course, comes back to our library. So, we are in a circumstance in which we are building and building and building material that we can make new to new subscribers on streaming. So, we think we have a fairly smart and well-structured disciplined system.
Good. Thank you, Josh.
Our next question comes from Michael Nathanson with MoffettNathanson.
Thanks. Good morning and congratulations Chris. So, Josh a couple for you and one for Chris. I think to Thomas' first question we're trying to just figure out the quarterly volatility in subscription fees right? It's bounced around a lot in the past four quarters. We're just trying to figure out look if we think it's mid-single-digits declines in pay-TV, how should we then translate that into a subscription revenue growth going forward? So, that's one. Two is on the Paramount Plus Investor Day. I thought it was really clever that they're going to use AVOD and FAST to promote, maybe click to buy for Paramount Plus. I wonder is that something you're thinking about. Do you have the opportunity within your FAST deals? And how you're structuring maybe your AVOD-FAST platforms to connect to maybe a click to buy? And, I guess, lastly for you Chris on working capital in 2021. How much of that delta in cash flow in 2021 simply working capital catching up from what happened in 2020? So thanks.
Sure Mike. Let me address your first question before handing it over to Ed to discuss how we're viewing linear and AVOD as sales opportunities. As I mentioned earlier, we've renewed eight significant affiliate agreements in the past couple of years, with a substantial number in the last year. Each agreement has different characteristics, generally lasting from a few to many years, and increasingly includes streaming options. The key point I want to emphasize, even if it doesn't directly answer your specific question, is that we have established a strong relationship with our MVPD partners. They face challenges with linear video and are expanding their broadband-only services. We can now effectively participate in their basic cable offerings at an excellent price for the value of our linear channels, arguably the best price in the industry for linear content. Additionally, we have material that appeals to their broadband-only subscribers, whom they are eager to serve. This highlights the positive developments in our distribution relationships. Now, I’ll turn it over to Ed to discuss how we're marketing and selling, as well as our overall strategies.
Hi, Michael. So yes, we're happy with our AVOD and FAST channel strategy of being on all the major platforms. And we do control a portion of that inventory and it is certainly part of our strategy to upsell to our SVOD services. Now we do that in sync with our linear channels. And it's interesting, Josh talked a bit about windowing before, we have returning successful series coming back to the SVOD platforms. For example, we're up to the third season of Riviera, which has been a very successful show for Sundance Now, and The Discovery of Witches is in its second season driving both Shudder and Sundance Now and we've already ordered a third season. And what we find is by running festivals of the prior season on linear and throwing to our SVOD that is becoming a compelling way of building new sampling on our SVOD platforms. So we like the strategy and we're going to continue to lean into it.
Michael, this is Chris. Thank you for your question and your good wishes. It's great to talk to you this morning. Regarding the working capital in 2021, we provided a specific guidance of $200 million for free cash flow to give visibility into the cash flow dynamics we anticipate this year. Much of this is related to the working capital catching up. If we look back to 2019, our free cash flow was approximately $377 million. Therefore, when we average 2020 and 2021, it exceeds that range. We will continue to manage based on investment returns while maintaining a strong commitment to working capital strength. Thank you.
Okay. Thank you all.
Our next question comes from Kutgun Maral with RBC Capital Markets.
Great. Thanks for taking the questions. Just first a quick one. Another follow-up on core affiliate trends, I don't want to mischaracterize 2020 but it seems like there was an elevated level of renewal activity. Would it be fair to assume there's a fair bit of slowdown in deals coming up in 2021 and 2022? And then I have a follow-up.
Certainly. Last year was notable for affiliate renewals, and the previous two years also saw significant activity. The pattern of these renewals tends to be consistent, which we intentionally designed to maintain stability in our affiliate renewals, particularly given the evolving nature of our business with streaming and linear services. Having a sensible and relatively smooth calendar is effective. However, there are some variations from year to year. We constantly have renewals coming up, and that will continue. While we experienced a richer year in the past 12 months, renewals will always be a part of our outlook.
Understood. Thank you. And just on SVOD, I'm just thinking about the $300 million in run rate revenue you had exiting 2020. If I just assume ARPU remains largely stable, your 2025 subscriber targets kind of imply that that revenue stream could go well over $1 billion, fairly substantial and encouraging? So I guess the questions are; first, how do you expect ARPU, maybe on a blended basis, to trend over time? Second, sorry if I missed it, but again, if you could help us think about the U.S. versus international mix? And just lastly, I know you talked about profitability, but is there anything more you can share with us in terms of the passive breakeven or even a longer-term margin potential of that business, as you look to that great $20 million to $25 million figure? Thank you.
So, this is Ed. I want to share some insights into our model. First, I’d like to talk about the targeted businesses that have greatly surpassed our expectations. We're discovering that the model is much more efficient than we initially anticipated, and this efficiency is being maintained as we grow. We're very pleased with the momentum. Our services not only serve as a destination for viewers, but we’re also seeing the formation of a community around the content, which is beneficial for reducing churn. We believe we are continuing to gain market share in this area because no one else has the same depth, library, or community that we've established, and we are consistently expanding it. Regarding your question about ARPU levers, we don’t believe we have fully leveraged this yet, but we are quite confident about the loyalty of our subscribers, which we see as positive moving forward. On the topic of international expansion, as previously asked, I’d like to provide more details and say that we are just starting to expand internationally. Acorn and Sundance Now have been accessible outside the U.S. for about a year, maybe a little less, with international subscribers accounting for around 10% of their total, primarily from the U.K., Canada, and Australia. It’s still early, but we see significant opportunities internationally and believe we are making good headway.
Thank you, both.
Our next question comes from Tim Nollen with Macquarie.
Good morning. Thanks. I'd like to ask about your efforts in addressable advertising. I saw your announcement a few days ago about the campaigns that you just managed to do. I guess, my question is, this is such an obvious natural progression in the industry, maybe could you fill us in a little bit more on kind of what it takes to make this a more standard procedure? Because it seems like such a good opportunity for all parties involved. Thanks.
Thanks, Tim. I believe that strong relationships and partnerships are essential, and we have established them. To provide some context, we announced this week that in November and December, we completed the first of several national linear addressable campaigns in collaboration with Omnicom. One of these campaigns was with Volkswagen. This initiative was particularly driven by our partnership with Canoe, which you may know has addressable spots available on Comcast and Charter, reaching approximately 25 million homes. In this case, Volkswagen specifically targeted viewers who had recently shown interest in SUVs, and the campaign achieved higher reach and frequency compared to non-addressable advertising. Notably, if a household within the addressable footprint meets the advertiser's target, they receive a specific piece of creative. If not, they do not see an ad from that client, allowing us to serve something else instead. The results were promising, and both Omnicom and Volkswagen were satisfied with the outcome, as were our partners at Charter and Comcast. This effort demonstrates the level of work and coordination required, but the potential benefits are clear, making it a valuable test for us as we move into the pre-upfront season and engage in further discussions with advertisers.
Thanks. And I just wanted to follow up on that actually is, to make it a more standard procedure. Is it becoming more of a discussion point in the upfronts? Can it become a meaningful proportion of your total ad business over time?
I think, it will. I think, it will ramp up slowly.
Our next question comes from Doug Creutz with Cowen.
Hey. Thanks. Just want to line up a couple of numbers. I think you said that streaming revenues grew 97% in Q4. You also indicated that the run rate at the end of the quarter went from $125 million last year to $300 million this year, which is obviously a lot more than 100% growth rate. Is the delta there just a reflection of you having a lot of ads in December? Thanks.
Sorry, having a lot of ads is that a lot of subscriber ads? When you say ads, I think of it very differently. We're all sort of looking at each other. Sorry. So, yes, we did have a strong December on the platform, on the SVOD platforms. And as you know, we surpassed our expectations. We're also off to a strong start now in the first quarter. And it's being aided right now by the new episodes of The Walking Dead coming on to the platform. We're also seeing continued strength throughout the targeted SVOD portfolio. That's being driven in no small part by A Discovery of Witches and a program called Creepshow on Shudder. If I haven't exactly addressed your question, you can ask it again. But that's I think the spirit of the number growth.
I agree, Ed. Doug, it is a factor of that. Thank you.
Our next question comes from Steven Cahall with Wells Fargo.
Thanks. I'm going to probably beat a couple of dead horses here, but I'll give it a shot anyway. So, on the third quarter call, I think you talked about Q4 National Networks' subscription trends being similar to Q3. Q3 was down 10%. Q4 was down 1%. So is there anything one-time in the Q4 number, or is that really just improvement of trends? And then on direct-to-consumer, Josh, you talked a lot about how you have a structurally much more profitable business today than a lot of the big streaming war competitors. So at the AOI level, can you give us any sense of what that profitability looks like? Are you near breakeven, or when you get to your long-term targets, are you going to be substantially better than breakeven? Thank you.
Sure. On the distribution front, we’re maintaining our current course with new agreements and ongoing renewals with various distributors. It's important to note that a single deal can influence our quarterly numbers, which can appear smaller when broken down. The key takeaway as we move forward is the strong relationship we have with our MVPD partners. We're approaching these discussions from a distinctly different perspective, both on our side and theirs. The structure and economic model of our streaming services are evolving. As mentioned in our earlier comments, we have a Golden Globe-nominated movie on Shudder and successful shows like Creepshow and Joe Bob's Drive-In Theater, which resonate strongly with our audience. These examples reflect the significance of our focused strategy. Our approach to content involves lower costs compared to productions that have much higher budgets. Our five-year plan incorporates these considerations, aligning with our historical financial performance. We're confident that we're carving a unique niche within the SVOD market, appealing to fans of British dramas who respond positively to shows like Murdoch Mysteries. This represents a fundamentally different business model with a more favorable cost structure and sustainable growth, making it a great complement to AMC Networks.
Thanks. And if I could maybe ask one follow-up. You didn't mention Killing Eve or Better Call Saul in your press release have resumed production. Those are pretty big shows for you this year. So, just wondering if those might be back on as well. Thanks a lot.
We are still experiencing some adjustments due to COVID-related production delays for our shows. As stated in our prepared remarks, we have a more extensive slate of The Walking Dead Universe shows than we have had recently, with The Walking Dead and Fear the Walking Dead both back to full strength, along with the second season of World Beyond. It seems likely that Better Call Saul will be pushed to the first quarter of 2022 based on our current perspective. Regarding other shows, we are following a production schedule, and we expect to have a clearer update next quarter.
That concludes today's question-and-answer session. I'd like to turn the call back to Mr. Seibert for closing remarks.
Thank you. We'd now end the call.
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.