6-K

36Kr Holdings Inc. (KRKR)

6-K 2022-08-24 For: 2022-08-24
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUERPURSUANT TO RULE 13a-16 OR 15d-16 UNDERTHE SECURITIES EXCHANGE ACT OF 1934

Forthe month of August 2022

Commission File Number: 001-39117

36Kr Holdings Inc.

(Exact Name of Registrant as Specified in Its Charter)

5-6/F,Tower A1, Junhao Central Park PlazaNo. 10 South Chaoyang Park AvenueChaoyang District, Beijing, People’s Republic of China, 100026+86 10 5825-4106****(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  x          Form 40-F  o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  o

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

36Kr Holdings Inc.
Date: August 24, 2022 By: /s/ Dagang Feng
Name: Dagang Feng
Title: Co-chairman and Chief Executive Officer
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EXHIBIT INDEX

Exhibit No. Description
99.1 Press Release
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Exhibit 99.1

36Kr Holdings Inc. Reports Second Quarter 2022Unaudited Financial Results

BEIJING, August 24, 2022 / PRNEWSWIRE / - 36Kr Holdings Inc. (“36Kr” or the “Company” or “We”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced its unaudited financial results for the second quarter ended June 30, 2022.

Second Quarter 2022 Highlights

· Number of followers^1^ as of June 30, 2022 reached 25.1 million, an increase of 20.0%<br>from 20.9 million as of June 30, 2021.
· Total revenues increased by 13.4% to RMB81.7 million (US$12.2 million) in the second quarter of<br>2022, from RMB72.1 million in the same period of 2021.
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· Revenues from online advertising services increased by 11.8% to RMB57.8 million (US$8.6 million)<br>in the second quarter of 2022, from RMB51.7 million in the same period of 2021.
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· Enterprise value-added services revenues were RMB14.3 million (US$2.1 million) in the second quarter<br>of 2022, remaining stable compared with the same period of 2021.
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· Revenues from subscription services increased by 58.2% to RMB9.5 million (US$1.4 million) in the<br>second quarter of 2022, from RMB6.0 million in the same period of 2021.
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· Gross profit increased by 23.0% to RMB50.9 million (US$7.6 million) in the second quarter of 2022,<br>from RMB41.4 million in the same period of 2021. Gross profit margin further improved to 62.3% in the second quarter of 2022, from 57.4%<br>in the same period of 2021.
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· Net income was RMB9.0 million (US$1.3 million) in the second quarter of 2022, compared to net loss<br>of RMB34.3 million in the same period of 2021.
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· As of June 30, 2022, the Company had cash, cash equivalents and short-term investments of RMB194.3<br>million (US$29.0 million), compared to RMB171.1 million as of March 31, 2022 and RMB149.6 million as of June 30, 2021.
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^1^ “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin and Bilibili.

Selected Operating Data

For the Three Months Ended June 30,
2021 2022
Online advertising services
Number of online advertising services end customers 188 212
Average revenue per online advertising services end customer (RMB’000)^2^ 275.2 272.8
Enterprise value-added services
Number of enterprise value-added services end customers 50 48
Average revenue per enterprise value-added services end customer (RMB’000)^3^ 286.1 298.8
Subscription services
Number of individual subscribers 581 105
Average revenue per individual subscriber (RMB)^4^ 1,420.0 119.2
Number of institutional investors 87 154
Average revenue per institutional investor (RMB’000)^5^ 59.7 61.7

Mr. Dagang Feng, Co-chairman and CEO of 36Kr, commented, “In the second quarter of 2022, despite the challenges posed by the COVID-19 resurgence and macroeconomic headwinds, we delivered robust double-digit revenue growth while also achieving profitability for the third consecutive quarter. Bolstered by our ever-growing brand influence and record-setting performance in user engagement, our followers exceeded 25 million as of the end of the second quarter, representing an increase of 20% year-over-year. Moreover, our 36Kr Enterprise Service Review platform continued to see a strong uptick in operational metrics and its commercialization also gradually started to kick in. These stellar results speak to 36K’s relentless efforts to optimize our New Economy-focused content matrix, to diversify our products and service offerings, and to foster our ecosystem for entrepreneurs, investment communities as well as our user base. Moving forward, capitalizing on the immense and multiplying growth prospects brought by the era of digital transformation, we believe that we are well poised to create even more value in China’s New Economy sector and empower more industry participants to achieve greater success.”

Ms. Lin Wei, Chief Financial Officer of 36Kr, added, “Against the backdrop of pandemic and macroeconomic uncertainties, we achieved solid top-line growth in the second quarter, with a 13% year-over-year increase in total revenues, a strong testament to our businesses' resilience and vitality. Notably, our advertising revenues continued to soar, up 12% year-over-year to RMB58 million. In addition, through our multiple efforts to navigate the impact of stringent COVID-19 related prevention measures nationwide, we were able to maintain our enterprise value-added services revenues at stable level compared to a year ago, while our subscription services revenue recorded a remarkable growth of 58% year-over-year as we proactively executed certain services through online and virtual scenarios. Furthermore, as we continually optimized our cost structure and operation efficiency, we improved our gross profit margin to 62% in the second quarter and delivered yet another sequential quarter of profitability. Looking ahead, we will continue to hone our core capabilities and explore diversified growth avenues to drive monetization, while also strengthening our longstanding commitment to cultivating a compelling value proposition for more customers, users and investors.”

^2^ Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.

^3^ Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.

^4^ Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period.

^5^ Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period

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Second Quarter 2022 Financial Results

Total revenues increased by 13.4% to RMB81.7 million (US$12.2 million) in the second quarter of 2022, from RMB72.1 million in the same period of 2021.

· Online advertising services revenues increased by 11.8% to RMB57.8 million (US$8.6 million) in<br>the second quarter of 2022, from RMB51.7 million in the same period of 2021. The increase was primarily attributable to more innovative<br>marketing solutions we provided to our customers as well as proactive sales strategies we adopted to navigate the challenging environment<br>during the quarter.
· Enterprise value-added services revenues were RMB14.3 million (US$2.1 million) in the second quarter<br>of 2022, largely flat compared with the second quarter of 2021 as we were able to maintain a relative stable level of enterprise value-added<br>services despite the resurgence of the pandemic during the second quarter.
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· Subscription services revenues were RMB9.5 million (US$1.4 million) in the second quarter of 2022,<br>compared to RMB6.0 million in the same period of 2021. The increase was primarily attributable to our continuous efforts to offer high-quality<br>subscription products to our subscribers.
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Cost of revenues was RMB30.8 million (US$4.6 million) in the second quarter of 2022, compared to RMB30.7 million in the same period of 2021.

Gross profit increased by 23.0% to RMB50.9 million (US$7.6 million) in the second quarter of 2022, compared to RMB41.4 million in the same period of 2021. Grossprofit margin was 62.3% in the second quarter of 2022, compared to 57.4% in the same period of 2021.

Operating expenses were RMB64.6 million (US$9.6 million) in the second quarter of 2022, compared to RMB75.3 million in the same period of 2021.

· Sales and marketing expenses were RMB27.4 million (US$4.1 million) in the second quarter of 2022,<br>compared to RMB33.4 million in the same period of 2021. The decrease was primarily attributable to the decrease in payroll-related expenses,<br>share-based compensation expenses, marketing expenses and business travel related expenses.
· General and administrative expenses were RMB23.8 million (US$3.6 million) in the second quarter<br>of 2022, compared to RMB29.9 million in the same period of 2021. The decrease was primarily attributable to the decrease in allowance<br>for credit losses and professional fees, partially offset by the increase in payroll-related expenses.
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· Research and development expenses were RMB13.4 million (US$2.0 million) in the second quarter of<br>2022, compared to RMB12.0 million in the same period of 2021. The increase was primarily attributable to the increase in payroll-related<br>expenses, as we bolstered our research and development capabilities, especially for 36Kr Enterprise Review Platform.
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Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB2.6 million (US$0.4 million) in the second quarter of 2022, compared to RMB3.3 million in the same period of 2021.

Other income was RMB22.7 million (US$3.4 million) in the second quarter of 2022, compared to other expenses of RMB0.4 million in the same period of 2021. The fluctuation was primarily attributable to investment income arising from fair value changes of long-term investments and more government grant received in the second quarter of 2022.

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Income tax credit was RMB10.0 thousand (US$1.5 thousand) in the second quarter of 2022, compared to income tax expenses of RMB1.0 thousand in the same period of 2021.

Net income was RMB9.0 million (US$1.3 million) in the second quarter of 2022, compared to net loss of RMB34.3 million in the same period of 2021. Non-GAAP adjustednet income^6^ was RMB11.6 million (US$1.7 million) in the second quarter of 2022, compared to adjusted net loss of RMB31.0 million in the same period of 2021.

Net income attributable to 36Kr HoldingsInc.'s ordinary shareholders was RMB8.0 million (US$1.2 million) in the second quarter of 2022, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB34.1 million in the same period of 2021.

Basic and diluted net income per ADSwere both RMB0.195 (US$0.029) in the second quarter of 2022, compared to basic and diluted net loss per ADS of RMB0.834 in the same period of 2021.

Certain Balance Sheet Items

As of June 30, 2022, the Company had cash, cash equivalents and short-term investments of RMB194.3 million (US$29.0 million), compared to RMB171.1 million as of March 31, 2022. The increase was mainly attributable to positive cash flow from operating activities.

^6^ Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses

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Conference Call

The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on August 24, 2022 (8:00 PM Beijing/Hong Kong Time on August 24, 2022):

For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call.

Event Title: 36Kr Holdings Inc. Second Quarter 2022 Earnings Conference Call
Pre-registration link: https://s1.c-conf.com/diamondpass/10024560-4msl31.html

Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com.

A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers:

United States: +1-855-883-1031
International: +61-7-3107-6325
Hong Kong, China: 800-930-639
Mainland China: 400-120-9216
Replay PIN: 10024560

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy.

For more information, please visit: http://ir.36kr.com.

Use of Non-GAAP Financial Measures

In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company’s management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance.

These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

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The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure.

Adjusted net loss represents net loss excluding share-based compensation expenses.

Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets.

For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB6.6981 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of June 30, 2022.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goal and strategies; the Company’s future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding demand for, and market acceptance of, its services; the Company’s ability to maintain and enhance its brand; the Company’s ability to provide high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third-party professional content providers; the Company’s ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

36Kr Holdings Inc.

Investor Relations

Tel: +86 (10) 5825-4188

E-mail: ir@36kr.com

The Piacente Group, Inc.

Jenny Cai

Tel: +86 (10) 6508-0677

E-mail: 36Kr@tpg-ir.com

In the United States:

The Piacente Group, Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail: 36Kr@tpg-ir.com

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36Kr Holdings Inc.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

March 31, June 30, June 30,
2022 2022 2022
RMB’000 RMB’000 US’000
Assets
Current assets:
Cash and cash equivalents 128,387 135,512
Short-term investments 42,713 58,796
Accounts receivable, net 184,330 163,719
Receivables due from related parties 1,563 464
Prepayments and other current assets 41,927 40,331
Total current assets 398,920 398,822
Non-current assets:
Property and equipment, net 2,942 2,641
Intangible assets, net 778 1,057
Long-term investments 88,210 119,747
Operating lease right-of-use assets, net 11,199 7,843
Total non-current assets 103,129 131,288
Total assets 502,049 530,110
Liabilities
Current liabilities:
Accounts payable 43,114 46,664
Salary and welfare payables 32,961 42,892
Taxes payable 10,540 9,838
Deferred revenue 33,982 32,353
Amounts due to related parties 10 54
Accrued liabilities and other payables 17,156 18,449
Short-term bank loan 5,000 5,000
Operating lease liabilities 16,537 16,533
Total current liabilities 159,300 171,783
Non-current liabilities:
Operating lease liabilities 625 588
Other non-current liabilities - 2,000
Total non-current liabilities 625 2,588
Total liabilities 159,925 174,371
Shareholders’ equity
Ordinary shares 694 695
Treasury stock (13,598 ) (12,967 ) )
Additional paid-in capital 2,054,947 2,056,897
Accumulated deficit (1,695,170 ) (1,687,137 ) )
Accumulated other comprehensive loss (9,154 ) (7,155 ) )
Total 36Kr Holdings Inc.'s shareholders’ equity 337,719 350,333
Non-controlling interests 4,405 5,406
Total shareholders’ equity 342,124 355,739
Total liabilities and shareholders’ equity 502,049 530,110

All values are in US Dollars.

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36Kr Holdings Inc.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTSOF COMPREHENSIVE INCOME/(LOSS)

Three Months Ended Six Months Ended
June 30, 2021 June 30, 2022 June 30, 2022 June 30, 2021 June 30, 2022 June 30, 2022
RMB’000 RMB’000 US’000 RMB’000 RMB’000 US’000
Revenues:
Online advertising services 51,742 57,844 84,972 95,440
Enterprise value-added services 14,304 14,342 21,200 23,679
Subscription services 6,019 9,522 9,434 12,195
Total revenues 72,065 81,708 115,606 131,314
Cost of revenues (30,683 ) (30,792 ) ) (50,848 ) (54,681 ) )
Gross profit 41,382 50,916 64,758 76,633
Operating expenses:
Sales and marketing expenses (33,431 ) (27,415 ) ) (69,131 ) (57,099 ) )
General and administrative expenses (29,914 ) (23,818 ) ) (50,073 ) (13,814 ) )
Research and development expenses (11,969 ) (13,353 ) ) (20,943 ) (27,122 ) )
Total operating expenses (75,314 ) (64,586 ) ) (140,147 ) (98,035 ) )
Loss from operations (33,932 ) (13,670 ) ) (75,389 ) (21,402 ) )
Other income/(expenses):
Share of (loss)/income from equity method investments (1,943 ) 1,040 (3,924 ) 354
Gain on disposal of a subsidiary - - - 38,019
Long-term investment income - 18,464 - 18,464
Short-term investment income 411 558 1,391 1,186
Government grant 389 1,644 2,175 2,435
Others, net 772 1,008 982 2,604
(Loss)/income before income tax (34,303 ) 9,044 (74,765 ) 41,660
Income tax (expenses)/credit (1 ) (10 ) ) 5 (5 ) )
Net (loss)/income (34,304 ) 9,034 (74,760 ) 41,655
Net loss/(income) attributable to non-controlling interests 233 (1,001 ) ) 1,160 (640 ) )
Net (loss)/income attributable to 36Kr Holdings Inc.’s ordinary shareholders (34,071 ) 8,033 (73,600 ) 41,015
Net (loss)/income (34,304 ) 9,034 (74,760 ) 41,655
Other comprehensive (loss)/income
Foreign currency translation adjustments (884 ) 1,999 (546 ) 1,832
Total other comprehensive (loss)/income (884 ) 1,999 (546 ) 1,832
Total comprehensive (loss)/income (35,188 ) 11,033 (75,306 ) 43,487
Net loss/(income) attributable to non-controlling interests 233 (1,001 ) ) 1,160 (640 ) )
Comprehensive (loss)/income attributable to 36Kr Holdings Inc.’s ordinary shareholders (34,955 ) 10,032 (74,146 ) 42,847
Net (loss)/income per ordinary share (RMB)
Basic (0.033 ) 0.008 (0.072 ) 0.040
Diluted (0.033 ) 0.008 (0.072 ) 0.040
Net (loss)/income per ADS (RMB)
Basic (0.834 ) 0.195 (1.794 ) 0.996
Diluted (0.834 ) 0.195 (1.794 ) 0.996
Weighted average number of ordinary shares used in per share calculation
Basic 1,024,200,699 1,029,808,877 1,026,791,094 1,029,197,448
Diluted 1,024,200,699 1,029,808,877 1,026,791,094 1,029,197,448
Weighted average number of ADS used in per ADS calculation
Basic 40,968,028 41,192,355 41,071,644 41,167,898
Diluted 40,968,028 41,192,355 41,071,644 41,167,898

All values are in US Dollars.

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36Kr Holdings Inc.

UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAPRESULTS

Three Months Ended Six Months Ended
June 30, 2021 June 30, 2022 June 30, 2022 June 30, 2021 June 30, 2022 June 30, 2022
RMB’000 RMB’000 US’000 RMB’000 RMB’000 US’000
Net (loss)/income (34,304 ) 9,034 (74,760 ) 41,655
Share-based compensation expenses 3,332 2,581 5,999 6,693
Non-GAAP adjusted net (loss)/income (30,972 ) 11,615 (68,761 ) 48,348
Interest income, net (236 ) (108 ) ) (341 ) (241 ) )
Income tax expenses/(credit) 1 10 (5 ) 5
Depreciation and amortization expenses 652 471 1,306 944
Non-GAAP adjusted EBITDA (30,555 ) 11,988 (67,801 ) 49,056

All values are in US Dollars.

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