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Mohawk Industries Inc Q1 FY2020 Earnings Call

Mohawk Industries Inc (MHK)

Earnings Call FY2020 Q1 Call date: 2020-05-04 Concluded

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Operator

Good morning. My name is Carol, and I’ll be your conference operator today. At this time, I would like to welcome everyone to the Mohawk Industries First Quarter 2020 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer period. As a reminder, ladies and gentlemen, this conference is being recorded today, Tuesday, May 5, 2020. Thank you. I would now like to introduce Mr. Frank Boykin, Chief Financial Officer. Mr. Boykin, you may begin your conference.

Speaker 1

Thank you, Carol. Good morning, everyone, and welcome to our first quarter investor conference call. Today, we’ll update you on the company’s first quarter results. I’d like to remind everyone that our press release and statements that we make during this call may include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties including, but not limited to, those set forth in our press release and our periodic filings with the Securities and Exchange Commission. This call may include a discussion of non-GAAP numbers. For a reconciliation of any non-GAAP to GAAP amounts, please refer to our Form 8-K and the press release in the Investors section of our website. I will now turn the call over to Jeff for his opening remarks. Jeff?

Speaker 2

Thank you, Frank. For the first quarter, our sales were down 3.5%, with a constant FX adjusted for one less day in the period. The world changed during the first quarter, and we're now managing through an unprecedented situation. Around the world, government-mandated stay-at-home practices are slowing the spread of the coronavirus, with a consequence being a seismic economic contraction that is challenging all businesses. Mohawk entered the year as the world's leading flooring company with a strong presence in all categories: manufacturing in 18 countries and sales in more than 170 nations. During 2019, we generated $1.4 billion of operating cash flow and have a strong balance sheet and leverage of 1.6 times near our historical load. Until the outbreak, our results for the quarter were in line with our plan as we benefited from the initiatives we implemented in 2019. The coronavirus has dramatically changed our short-term strategies as we adapt to the rapidly evolving conditions. As we progressed through the first quarter, government actions to reduce the spread of the virus impacted all of our markets. Countries and states are reacting differently to the outbreak with some shutting our manufacturing operations. In most regions, we were able to produce and ship product, but at reduced levels due to lower demand and employee concerns. Across all of our markets, demand has dropped dramatically, with residential remodeling being impacted the most up to this point. We're allowed new residential construction and the commercial channel have held up better as projects are still being completed. Do-it-yourself products are performing best as some people started projects while staying at home. To respond to this global event, we've established corporate segment and business teams to manage our efforts as conditions change. We're keeping employees safe, increasing work from home and adjusting strategies as required. We're reducing capital expenditures, cutting non-critical expenses and putting our stock purchases on hold until the environment improves. Temporary layoffs and furloughs are being implemented around the world as we balance production with short-term demand. The majority of our business is in countries where governments are supplementing wages to maintain workforces. However, some countries are stopping our operations and requiring the continuation of compensation. Each week, we're adjusting production and processes to align with the changing levels of demand, and we are unable to predict how demand will evolve in the future. Our organization is flexible and adapting to fluid conditions, but we're applying the lessons we learned from 9/11 and the last recession to guide us through these times. We have recently obtained a $5 million term loan to expand our liquidity to $1.3 billion, after we pay off a €300 million note this month. With no other maturities in 2020, we have liquidity to manage through and strengthen our position when the economy recovers. I now will turn the call over to Frank.

Speaker 1

Thank you, Jeff. Net sales for the quarter were $2,286 million, down 6% as reported, but decreased 4% on a legacy and constant basis. Sales growth in all segments slowed in March as the pandemic impacted our business. Our gross margin was 27% as reported or 27.5% excluding charges compared to 27.1% last year. Favorable productivity of $38 million and lower inflation of $12 million were offset by a declining volume of $31 million and a lower price/mix of $28 million. Plant shutdown costs impacted results by $22 million. SG&A as reported and excluding charges for the quarter were $465 million or 20.3% compared to 18.7% excluding charges last year. Slowing sales volume in March drove the SG&A percentage to higher than normal levels this year. One-time charges were $12 million, primarily related to the actions in flooring North America to reduce carpet capacity and in the rest of the world to consolidate our wood operations. Operating income, excluding charges, was $163 million or 7.2% of sales compared to 8.5% last year. Improving productivity of $36 million and lower inflation of $8 million were offset by a decline in volume of $34 million and lower price/mix of $28 million. Plant shutdown costs impacted profits by $22 million. To give you a better view of our business. Sales across the enterprise in April were off about 35% compared to last year due to the virus, which shut down many of our customers and our operations. Our rest of world sales were off more due to tighter European restrictions. Our manufactured fixed cost ranges between 15% to 20%, and SG&A is about 70% fixed. In the current environment, we are reducing some fixed costs, and variable costs will not decline in proportion to sales as we need to maintain capabilities for a recovery. Given this, in the second quarter, our decremental margins could range from 35% to 40%, and we anticipate a loss in the quarter. Other expenses were $6 million. The stronger U.S. dollar drove unfavorable transactional FX losses in the quarter. The income tax rate improved to 20% compared to 23% last year. Earnings per share, excluding charges for the quarter, were $1.66 compared to $2.13 last year. Turning to the segments. In the Global Ceramics segment, sales were $848 million, down 6% as reported or 2% on a constant basis. Lower volume of $30 million, declining price/mix of $6 million and FX headwinds of $13 million; all impacted sales. All regions were affected by the virus in the first quarter, but Russia performed better as they were not impacted until later in March. Our operating margin excluding charges was 5.8% versus 10% last year. Lower volume of $12 million, negative price/mix of $10 million and inflation of $8 million, offset $4 million of productivity. Plant shutdown costs were $15 million. In the Flooring North American segment, sales were $848 million, down 8% as reported or 7% on a constant basis. Lower volume of $57 million and declining price/mix of $16 million both negatively impacted sales for the quarter. LVT and sheet vinyl outperformed other product categories. Operating margin, excluding charges, was 4.9%, an increase of 150 basis points compared to last year's 3.4% margin. Improving productivity of $29 million and $7 million of lower inflation offset plant shutdown costs of $6 million and negative volume of $19 million. In the Flooring Rest of World segment, sales were $589 million, down 5.3% as reported or 1% on a constant legacy basis. Higher volume of $4 million was offset by $16 million of lower price/mix. Our operating margin, excluding charges in the segment, was 13.8%, that's down 150 basis points compared to 15.3% last year. Productivity of $3 million and lower inflation of $8 million were offset by $3 million of declining volume and $13 million of negative price/mix. We had shutdown costs of $2 million, and then another $7 million of increased selling and marketing initiatives, which impacted our results. And then in the Corporate and Eliminations segment, the operating loss, excluding charges, was $8 million. We estimate $35 million for the full year. Jumping to the balance sheet. Receivables ended the quarter at $1.645 billion. Our DSOs were 57 days in the first quarter, and that compares to 56 days last year. Inventories ended the quarter at $2,195 million, declining about $143 million or 6% compared to last year. Our days improved to 130 days compared to 134 days in the fourth quarter. We expect to continue to reduce inventory and improve days through the end of the year. Fixed assets ended the quarter at $4.473 billion, included in that was capital expenditures for the quarter of $116 million and depreciation and amortization of $146 million. We are estimating CapEx for the full year 2020 to range from $360 million to $390 million, with depreciation and amortization estimated at $580 million. Going to long-term debt. At the end of the quarter, our debt-to-EBITDA ratio was a little above 1.6 times. And EBITDA to interest coverage was 32 times for the trailing 12 months. Our free cash flow during the quarter was $80 million, with total debt of $2.7 billion at the end of the quarter. Since then, we have issued a $500 million term loan and will pay a €300 million note this month, which will leave $1.3 billion of pro forma available liquidity. We have a strong balance sheet and our BBB+ rating remains unchanged even in this environment. During the first quarter, we purchased $69 million or 579,000 shares, and will not make further purchases under our stock buyback program until our visibility improves. At this time, I will turn it back over to Chris. Chris?

Speaker 3

Thank you, Frank. We're currently operating in a variety of different environments based on government regulations impacting our customers, manufacturing facilities and workforce. Countries are taking distinct approaches to manage the spread of the virus, and our businesses are executing different strategies to adapt. Even where mandated manufacturing shutdowns have occurred, we are shipping product from inventory to our customers that are operating. In April, our business declined sharply, further requiring weekly adjustments to adapt to the rapidly changing environment. Our markets range from having some retail outlets and construction sites being operational to those where all retail and construction have been closed. We're restricting our expenses and investments to what is essential to run the business. We are reducing SG&A, marketing and IT investments. We are lowering capital spending and non-critical engineering, R&D and maintenance projects. We are enhancing daily and weekly reports to manage our financial categories, including inventory levels, headcount, receivables and payables. We are lowering our costs by implementing layoffs and furloughs using government assistance where available. In some countries, we are obligated to continue paying the existing workforce even when our plants are shut down. We are benefiting from lower raw material and energy costs, though other headwinds are considerably greater. Each of our segments and individual businesses has strong leaders that have managed through difficult circumstances multiple times in their career. Our entire global team is taking extraordinary steps to support our customers and protect our business. We have an exceptional team of people at all levels of the business, and I am proud of how they have balanced keeping one another safe with meeting the needs of our customers. For the period, our global ceramic segment sales were $848 million, a decline of almost 6% from last year or 2% on a constant days and currency basis. Each of the segment's regions was affected by the virus at different points in the period with Italy at the forefront. In each region, we are lowering our production with demand, reducing our cost structure and adapting to different government programs in each country. Our U.S. ceramic business has a higher percentage of new residential and commercial sales, so demand has declined more slowly as those projects are still being completed. Through February, ceramic imports were 18% lower than the prior year, with average import pricing 5%, and shipments from China have virtually stopped. We are reducing production in the second quarter to lower our manufactured product inventories. We have added virtual online product selection and curbside pickup at our service centers to meet social distancing requirements. Our click tile production continues to ramp up as we begin introducing new collections into different channels. We are increasing our higher value quartz countertops as our productivity and costs continue to improve. US sales of the large portion of slabs we produced in Italy are growing significantly from a saw base as consumer awareness and distribution expand. Do-It-Yourself products are selling better than professionally-installed ones due to social distancing concerns. In Pennsylvania, our small specialty tile plant has been shut down as part of the state-mandated closure of operations. In Mexico, our first quarter sales were slightly better than last year, with our mix declining due to increased competition, higher inflation, and transportation costs and investments to expand the commercial distribution. After the government closed non-essential businesses, our plants were shut down throughout April and we continue to ship product from inventory to meet customer demand. In Brazil, our results in the quarter were good, even though the virus negatively impacted the end of the period. Sales were strongest in new construction and export channels. During April, São Paulo and other regions suspended most commerce, significantly impacting our sales. We are lowering production in the second quarter to reduce inventory with declining demand. Our European ceramic business was performing well until the coronavirus stopped travel in Italy and the government shut down our manufacturing. This was followed by mandatory shutdowns in Spain and a lockdown of the French market as well as other closures in Europe. We've been able to continue shipments to customers, though demand has progressively decreased and lack of transportation has impeded some shipments. Our product availability has deteriorated with many of our plants not operating. We are postponing product introductions and are reducing our SKUs. During the second quarter, we are planning to operate factories below our sales levels to reduce inventories and we're using government support to reduce headcount. We are monitoring customer orders and receivables. As we entered May, most European countries are developing plans to gradually reduce lockdown of their economies and we have restarted our Italian production. Our Russian business's volume in the first quarter was stronger-than-expected due to customers anticipating higher cost inflation from the declining ruble and increasing their inventory levels. In the first quarter, we added a production line to expand sales of our large tiles, porcelain tiles, and slabs. We also started up a premium sanitary ware plant to offer coordinated products through our own and franchised stores. Although the coronavirus did not impact Russia until late March, much of the country is now locked down with many stores and construction sites presently closed. In April, we reduced production and will adjust further as required. For the first quarter, our flooring North America segment sales were $848 million, a decline of 8% from last year or approximately 5.5%, with one less day and the exit of profitable wood and other products. We began the quarter making progress on the initiatives launched during 2019. In March, our priority shifted to managing the coronavirus outbreak, protecting our employees, and supporting our customers. Across the business, we are reducing production and implementing layoffs and furloughs to align with the abrupt decline in demand. The segment has a higher percentage of sales from remodeling, and a large number of our retailers are not operating. Those that remain open are reporting much lower traffic and sales. Many retailers that carry our rug collections have also been closed, dramatically impacting our sales. To meet the growing need for healthcare supplies, our Rug team is producing medical gowns and face shields for hospitals and first responders. During the quarter, our residential carpet sales performed best in the builder and multifamily category as projects underway have continued. We brought new carpet collections to the market earlier than ever in the first quarter, which created greater sales opportunities before the virus. To purchase carpet, consumers must go through in-home planning measurements and installation by specialists, which is disadvantaging carpet sales. In commercial, the education and government sectors were the strongest performers in a challenging marketplace. We are adapting to architects and designers working from home through new resources such as a visual interactive studio, which allows them to see our products in their planned spaces. During the quarter, LVT and sheet vinyl products performed their best in the segment. Our LVT operations have improved with higher daily output and increased uptime. New styles and features are being introduced to utilize the increasing production of both rigid and flexible products. The knowledge transfer between our LVT plant has slowed as a result of the European travel ban. The ruble, U.S. tariffs from Chinese click LVT lowered market prices for those products. To improve our margins, we have introduced a collection featuring enhanced design and performance under our premium brand. The coronavirus created limited disruption for our sourced product, in the current climate, more feeling to the price point and ease of installation for DIY project and multifamily renovations. Light resilient flooring laminate also provides an easy DIY alternative. Our state-of-the-art laminate provides realistic visuals, waterproof technology and enhanced durability. In our Wood Flooring business, we have restructured manufacturing operations which have increased our productivity yields and margin. During the quarter, our Flooring Rest of World segment outperformed our other businesses. The segment sales were $589 million, a decrease of 5% from last year or flat on a constant days and currency basis. The severity of the virus and the nature of the government response has differed from country to country. Some countries have mandated the closure of manufacturing facilities. Others have shut down retail and construction. And in others, personnel are not comfortable coming to work. Given this environment, some of our manufacturing operations have completely shut down while others are stopping and starting to align with regulations and reduce demand. Across our product categories, we are continuing to ship from inventory to support our customers that are operating. In many parts of Europe, the COVID-19 outbreak appears to be peaking as hospitalizations trend down. In many countries, lockdowns are being relaxed with more stores operating and social distancing. Most anticipate that this trend will extend to more countries over the coming weeks. Even as the health situation improves and most stores reopen, we anticipate significantly lower sales and production in the second quarter. The product categories in which we have made recent investments, including rigid LVT, sheet vinyl and carpet tile, delivered growth in a difficult environment. LVT outperformed as it takes market share from other product categories. Our rigid LVT production continues to progress well, and our cost reduction program is on track as output increases. New products and faster service levels are enhancing our value to customers with improved capital use and churns. Customers that import LVT from China are increasingly interested in local supply. Due to closed retail stores, we are postponing the introduction of our next-generation LVT until the fall. In the first quarter, our sheet vinyl business delivered good growth due to exports outside the region and higher volumes in Russia. We benefited from lower raw material costs, and the lower production rates in Europe impacted our margins. Our new Russian plant is performing well, and as we expand our product offering and customer base. Our carpet tile volume continues to grow from a limited base from investments, sales and distribution in both retail and commercial. Our laminate business continues to deliver strong margins as a result of new premium products and higher branded sales. Results in the first quarter were impacted by higher marketing and selling costs related to the launch of new collections and declining volumes, primarily in countries where retail is restricted. We are expanding our digital sales as consumers shop online for DIY projects while staying at home. As with our other product categories, we are postponing new introductions until the end of the year. Our Russian laminate business held up better throughout the quarter, although parts of the country are presently being locked down. Our Malaysian wood plant is presently operating at lower levels due to government restriction. We completed the closure of our wood flooring plant in the Czech Republic, which is reducing our costs. Our insulation plants in France and Ireland were not operating in April, and our other plants are reducing production furlough employees. Our board operations are being impacted similarly to the rest of the business, and we are starting and stopping production with temporary layoffs. Higher sales of specialty products and lower raw material prices supported our margins during the period. We benefit from a low-cost position due to the investments we have made over the past five years. In the second quarter, our new plant that converts bio waste-to-energy will commence operations, and we will sell the excess energy to the brand. In Australia and New Zealand, our sales were up slightly with hard services growing and lower carpet sales are pressuring margins. A major update to many of our product lines is being well accepted. Our first quarter results were negatively impacted by sharp falling local currencies compared to the U.S. dollar. In late March, New Zealand's government enacted a stringent lockdown, shutting our operations and retail outlets throughout April. Whereas in Australia, we have seen no lockdown on manufacturing so far. I'll return the call to Jeff.

Speaker 2

Thanks, Chris. As we enter May, the coronavirus is dramatically disrupting the economies around the world. Some countries are beginning to explore easing restrictions while others are extending them. Presently, all of our plants around the world are in operation, except those in Mexico and a small plant in Pennsylvania. We're focused on conserving cash, adjusting production, reducing inventory and preserving operational capabilities. We're also reducing expenses and investments and aligning with government requirements and support. The rate at which governments will open commerce and the subsequent consumer response cannot be determined. Some businesses have postponed investment in both remodeling and new construction until the recovery becomes more apparent. At the end of April, most people sheltering in place across the world, with them, our sales are about 35% below the prior year, and we cannot predict the rate at which it will recover. Given these circumstances, we are unable to provide EPS guidance for the second quarter and anticipate a loss in the period due to COVID-19. Our balance sheet is strong with substantial liquidity of $1.3 billion to manage through the crisis. Our business model remains solid with strong local teams in each market, taking the necessary actions to manage the downturn. The economies will return to normal over time, and we are optimistic about the long-term future of our business. With that, we will be glad to take questions.

Operator

Our first question comes from Keith Hughes at SunTrust. Please go ahead.

Speaker 4

Thank you. Just a couple of questions. I guess, first, on the closed retail stores that clearly played a role in what's happening here in April. Are you getting a sense that those are now starting to open up in May? Is that in more states than not, businesses allowed to open with some of these restrictions are being lifted?

Speaker 2

It's too early for us to have details of it. We're just watching the news around the country from different states, and we're assuming that they will start opening up. The question is, what are the consumers going to do?

Speaker 4

Okay. And I guess, second question, more, again, basically, back to the U.S. You talked about LVT, still growing and gaining market shares. Was LVT – excuse me, details in April been up for you? Or is it just pressure, just less pressure than the rest of the products?

Speaker 2

The LVT sales in the period continued to expand in the first quarter, but they slowed as we entered March, the – so the overall business is slowing, and we're going to have to see where it ends up. LVT, because of the growth it was having started from a higher point and we will have to see how it progresses as we go through.

Speaker 4

Okay. I guess final question on raw materials. Is that going to be a growing tailwind for you over the next quarter or two in various parts of the business?

Speaker 2

The raw materials, energy and materials have declined across the categories, but were offset by volume pricing mix. With our sales declining, the lower material costs will take longer to flow through to costs. And then just as a point, our recycled materials are declining less than the virgin alternatives.

Speaker 4

Okay. Thank you.

Operator

Our next question comes from Stephen Kim from Evercore ISI. Please go ahead.

Speaker 5

Thank you very much, and welcome back, Frank. I wanted to ask you about the productivity and the commentary on decremental performance you mentioned. We were pleased to see the strong productivity number in Flooring North America. I'm curious if that is linked to the restructuring initiatives in that business, which might lead us to expect that portion to continue. Regarding the overall shutdown at $22 million in the first quarter, we believe that will increase in the second quarter. However, even if we double that, it appears to only reach the low end of your decremental range. So, I'm wondering if it’s reasonable to anticipate that the overall shutdown number will exceed double what it was in the first quarter as we approach the second quarter?

Speaker 1

Well, first, just to maybe put some fencing around the discussion about decremental margins. We're taking historical fixed and variable costs. And then, there are assumptions about how sales are going to behave and about what we take out in costs that are driving that. I will say that to the extent that we take - as our production capacity goes down, our run rates go down. That is going to have a larger impact on our shutdown cost. I'm not sure if I'm answering your question there, Stephen or not, but the shutdown costs will be going up, for sure.

Speaker 2

Then the productivity pieces we do will continue. The problem is that the plants will be operating at much lower levels and the offsetting negatives in the unabsorbed overhead and pieces are going to be high.

Speaker 5

Yes. That makes sense. Just to clarify, that productivity number, $29 million in Flooring North America, Frank, does that include any sort of suboptimal operating levels? Or is that sort of a stand-alone number and the reduction in operating levels within those volume numbers that you gave?

Speaker 1

You'll have less productivity as your volumes go down. You'll have more productivity as your volumes go up. They'll drive it up and down.

Speaker 5

Okay, I understand. Yes, considering everything. Regarding long-term strategy, you've been taking breaks in your ceramic plants for some time now, and I recall you mentioned you're looking into the potential for making some of those changes more permanent. I'm interested in how your perspective has changed on this. A lot has shifted, so could you share your thoughts on what you believe the appropriate capacity level should be in the ceramic business?

Speaker 3

So Stephen, we are, of course, managing to the short-term volume decrease and at the same time, trying to get a read on the long-term demand. And as soon as we can get a read on that, we'll adapt our capacity to fit in.

Speaker 5

Thank you.

Operator

Our next question Kathryn Thompson from Thomson Research Group. Please go ahead.

Speaker 6

Hi, good morning. This is actually Brian Biros on for Kathryn. Thanks for taking my question. I wanted to add starting on the supply chain. Last quarter, you guys gave us an update on the supply chain impact out of China and Asia. I guess, given comes from where we are today, could you provide an update on the global supply chain today from Asia? And also just Europe and the U.S. market, we've heard that Chinese production, specifically at LVT was approaching previous run rates through the end of March. I just wonder to see what you guys are hearing.

Speaker 2

Same thing. What normally happens is there's a vacation period in the first of the year. So you build up inventories going into that, the production didn't start-up what everybody had anticipated. It has since gotten up to close to where it was before, but now you have declining business trends in the United States. And so with that, it's also difficult to understand what the present level of the industry is because you're seeing the imports come in based on purchases for months ago, and you really don't have sight of what the present sales are in consumption.

Speaker 6

Got it. That makes sense. I have a follow-up regarding the CapEx. Can you provide more details? In the prepared remarks, you mentioned a figure that seems to be lower than the initial plan of around $540 million. Previously, you mentioned that maintenance CapEx is about $200 million. Can you explain the difference there? What have you been able to postpone, and what is being sacrificed in the short term due to that deferred CapEx?

Speaker 1

Well, a major part of what you see in the $360 million, $390 million, represents projects that were already committed, some of which have already started, so we're not able to stop those. We are continuing forward with important cost savings and innovation projects as well as safety and maintenance. And the maintenance number is going to be down much lower than the number that you just cited.

Speaker 6

Got it. Thank you.

Speaker 1

You're welcome.

Operator

Our next question comes from Eric Bosshard from Cleveland Research. Please go ahead.

Speaker 7

Good morning. A question and a follow-up. Thanks for the insight and the detail on the margin for 2Q. As we think about the back half of the year, should the decremental and incremental margin continue in this 30%, 40%, 35%, 40% range, or should we expect it to behave differently than that?

Speaker 2

The difficulty with that is, like we said a couple of times on the call already, is the lack of visibility and not knowing how sales are going to trend and how we're going to respond with cost takeout, permanent versus temporary, all are going to impact what our decremental margins are. So Eric, I don't think we're prepared to give you an answer that you'd like to have on that question right now.

Speaker 1

You also have another thing with governments helping different amounts most of them are temporary and how they're going to change and evolve depending on the economies. We also don't know.

Speaker 7

In terms of the North American tile market, your data on import volume and price appears positive from a competitive perspective. I would like to know about your North American tile business performance year-to-date and your outlook for the remainder of the year, recognizing that you don’t have complete visibility. Regarding market growth, your market share, and pricing mix, what observations do you have about the direction of these factors, especially given the changes in competition indicated by the import data?

Speaker 2

Yes. What I would say is that the U.S. ceramic business has been impacted less due to a higher percentage of new residential and commercial projects. The ceramic imports continued to decline, and we've reduced production to lower our manufactured inventory. The click tile production is ramping up, and we're expanding our higher-end countertops.

Speaker 7

Okay. And then just one follow-up on that. Being shielded from some of these pressures from the new res and commercial, does that continue, or when you complete these projects, is there a kind of an air pocket on the other side of that? What is the proper expectation?

Speaker 2

Well, we really don't know, but I think what you could have is some balance. In some states, we've been shut down, which I think will open up. But I think there could be an expectation that as the new home starts have declined, that you could have a gap in the future. So one could possibly offset the other.

Speaker 8

Good morning, everyone. Thank you for taking my question. I hope everyone is safe and healthy. My first question is regarding the comments on second-quarter sales. I understand you mentioned that the rest of the world might be down a bit more than the 35%. While I know you prefer not to go into too much detail segment by segment, given the significant volatility, could you provide any insight on how you view the declines in relation to the 35%? For instance, could the rest of the world be around 40% to 45%? And for ceramic and flooring in North America, could it be closer to 25% to 30%? Any kind of directional indication would be helpful.

Speaker 2

I can first just talk about the Flooring Rest of World. In the first quarter, Flooring Rest of World outperformed the other segments. The impact of the coronavirus differed by country with more severe lockdowns in the U.S. As we got into April, Europe had an abrupt decline and was more severe. The virus started earlier and the lockdown was more restrictive, construction and commercial impacted more than in the U.S. In April, many customers were not open, and some projects were stopped, but most countries are opening up to increased commerce. That's Rest Of World.

Speaker 1

The Rest of World are significantly more due to the lockdown that it’s at, and the other businesses are similar. So we – the numbers don't mean anything, because I can tell you that next week's orders don't look like last week's.

Speaker 2

Yes. We're just looking at four or five weeks of data here in a very volatile environment. So it's hard to draw really good, hard conclusions from that.

Speaker 9

Thank you. Good morning and best wishes in this difficult period. I wanted to jump into the price, mix issue. And are you seeing anything around all the areas you operate, where there's like-for-like pricing pressure? Or are you seeing sort of a typical mix trade down as sort of primary issue?

Speaker 2

There was a lot of – there was some – both pricing and mix were under pressure in the first quarter, we had a $30 million decrease in price and mix in the first quarter. As the market's gotten more turmoil, as you would suspect, there's not a lot of pricing movements because nobody's open as yet. So we're going to have to see how it evolves. As yet – who knows?

Speaker 9

Can you comment on the potential impact of a slowdown in home starts on flooring demand? Additionally, could a similar situation occur in the commercial sector, given that you are currently managing significant backlogs? What is your outlook for commercial in the coming months?

Speaker 2

We have ongoing projects in new housing, with smaller ones generally being completed in about six months and larger ones taking a year or more. Consequently, we often find ourselves at the end of these timelines. If there is a halt in starting or planning commercial projects, the pipelines will continue to extend. On the flip side, the residential retail business has basically come to a standstill in many areas. As we prepare to reopen, we need to do more to attract customers, even if attendance is sparse. Both factors are in play, and it’s uncertain how they will balance out or the timing involved.

Operator

Your next comes from Mike Dahl from RBC Capital Markets. Please go ahead.

Speaker 10

Hi, thanks. Jeff, just as a follow-up to your last comment, just given some of these dynamics from a customer channel standpoint, is there any way you can breakdown within the U.S., your April sales performance by channel? Just to give us some sense of how much of an impact those retail shutdowns have had?

Speaker 2

I don't have that information available. The residential remodeling sector was affected the most, as you might expect. There were also some inventory changes across the channels. Typically, inventory increases in the first quarter due to seasonal improvements, but some inventories were built up a bit in the first quarter and now need to be reduced. Companies have started to cut inventories from the system. Similarly, on the commercial side, there were project interruptions; even projects that were planned to proceed faced delays. We began delivering samples to designers' homes to provide a better sense of the situation. The challenge we're facing is our inability to predict how different buyers will adjust in the near term and how this will impact the business. We are uncertain whether the situation will improve significantly or deteriorate further.

Speaker 10

Got it. Okay. My second question ...

Speaker 1

I would like to add that residential remodel tends to represent a significantly larger share of the total compared to the other categories.

Operator

Your next question comes from Susan Maklari from Goldman Sachs. Please go ahead.

Speaker 11

Thank you. My first question is just going back to the raw material discussion. Can you outline for us what your exposure is to petroleum-based products today? And especially maybe given the shift in the business that we've seen relative to the last downturn?

Speaker 2

Relative to the last downturn, the carpet business has the largest – or the carpet and vinyl business has the largest portion of oil-based material. The vinyl really comes from assets; it's really the carpet industry that has the biggest portion of oil base materials. On the other side, ceramic has a large use of natural gas in it. And then you go through all the different other product categories, they have different raw material streams.

Speaker 11

Right. But if we think about how carpet has shrunk relative to where it was, say, 10 years ago, 15 years ago, what has that meant for your raw material exposure? And how should we think about that difference coming through in results?

Speaker 2

There will be less exposure. The other thing that's going to happen in the short-term, just that given the dramatic decrease in a short period of time, even though the prices have gone down, we're buying significantly less, reducing our inventories on one side and also buying less relative to the volume we're producing. So both of those are going to have an impact on reducing the positive impact it would have if we were buying and running at the same rates we always run.

Speaker 11

Okay. And can you also just talk a little bit to progress that you are making with your LVT plant in the U.S.? How is that coming together? And has there been any change given what's obviously been going on over the last two months or so?

Speaker 2

Yes. The LVT has improved during the period. It continues to get higher throughput rates and more productivity in the place and less downtime on a daily basis. Our sales in the period continue to go up, but they slowed the amount that we were increasing. The transfer of knowledge from Europe to U.S. load, because normally, we would have engineers over here when they've been the travel, the engineers didn't, but we're still making progress. We've identified some mechanical improvements. It will go in the third quarter and the second half, that will step change the speeds that we're running at as well as impact the material costs further. But we continue to make progress on both the European side and the US.

Speaker 11

Okay. Thank you.

Operator

Our next question comes from Laura Champine from Loop Capital. Please go ahead.

Speaker 12

Thanks for taking my question. Firstly, just for historical context, when is the last time Mohawk has generated an operating loss? And then more relevant going forward. I certainly appreciate all your comments about demand uncertainties. But when you plan your production, how quickly could you or do you plan to get your production volumes back to flat year-on-year?

Speaker 2

I think the last time we experienced a loss was when oil prices reached $140 in 2008 or 2009, and we weren't able to increase prices quickly enough. As a result, the flow-through led to the loss during one of those periods. I don’t precisely recall the date.

Speaker 1

First quarter 2009.

Speaker 2

And then I forgot the second part of your question?

Speaker 12

The second part was when you're planning your production to be back to flat year-on-year in terms of volumes.

Speaker 2

But right now, we're reacting to the incoming business on a week-to-week basis, depending upon the equipment. If there's a really high cost of starting and stopping, we operate it for a period of week and shut down for a period. On other ones, we're starting and stopping on a weekly basis, and the times we're running are really related to the incoming business level, and we build inventory then shut down to get it back online.

Operator

Your next question comes from Justin Speer with Zelman. Your line is open.

Speaker 13

Thank you. My first question is whether there is a volume or revenue decrease that would indicate a potential breakeven in the second quarter. Are you expecting that volumes will decline at a similar rate to the 35% drop observed in April for the remainder of the quarter? Or do you believe that there could be any improvement in activity with the easing of restrictions?

Speaker 2

We're assuming it's still going to be difficult for the quarter, but we don't have any evidence to base it on. If the volumes go up high enough, we would make money, we’re ready to do it.

Speaker 1

You also have another thing with governments helping different amounts most of them are temporary and how they're going to change and evolve depending on the economies. We also don't know.

Speaker 13

In terms of rough productivity, can you provide details about the productivity and the production shutdown costs in global ceramic? I'm assuming you have projected this for the second quarter based on your volume assumptions. What do you expect the productivity impact to be for ceramic and the rest of the business?

Speaker 2

Justin, as we've mentioned before, we currently have very limited visibility. Therefore, we are not providing any forecasts for the second quarter, including productivity and volumes for that period.

Speaker 1

Listen, we have multiple scenarios, high, medium and low, and we don't know which one is going to work.

Speaker 13

I get it. I know it's very difficult. Positively about $29 million productivity left Flooring North America very, very strong. And I know you had some previously announced tailwinds from facility closures. I thought that was going to be about like an annualized number, consistent with what you just did in the first quarter, so maybe help us to understand what went into that productivity improvement? And how we should think about productivity on an annualized basis in a more normalized volume scenario in Flooring North America?

Speaker 1

Well, I think I mentioned with another caller earlier, one of the drivers for productivity is we developed these programs, cost savings initiatives. And one of the drivers is how much volume we put through. And so I hate to keep answering the questions the same way, but it's partially going to be dependent on how volume performs through the rest of the year.

Speaker 2

And then in our productivity, the shutdowns, all the pieces, the shutdowns, the more start-ups and start-ups and shutdowns we make, the time you make, all goes into productivity. They're part of the same number.

Speaker 13

You reported a $29 million figure with a possible high-single or low-double-digit volume decline in the first quarter. I understand there were facility closures that likely contributed, but did the LVT plant play a role in that, or were there other factors that led to such a significant improvement?

Speaker 2

LVT was one of the pieces, and it did have significant improvements in the period.

Operator

Your next question comes from Truman Patterson with Wells Fargo. Your line is open.

Speaker 14

Hi, good morning. This is Trevor Allinson on for Truman. Thank you for taking my question. In recent quarters, you guys have increased your selling and marketing efforts, thoughts to helping sell some of the additional capacity that you were going to be bringing online. Just thinking about your ability to take out SG&A costs, also balancing your ability to sell those products once demand rebounds. How are you guys thinking about those actions on the SG&A side?

Speaker 1

You're correct. We have been investing in sales to expand the business. The SG&A dollars in the first quarter were basically in line with last year and dollar amounts, but the percent increased as the volume decreased. The virus has interrupted the business, and we're taking steps to align the costs of sales and marketing with the present conditions. We're already reducing marketing expenses, administrative costs, and we'll adjust to the total cost structure once we get on a more permanent basis, once we get a view of where the business is going to be going forward. At this point, whether it's a V or an L or somewhere between the two, every week, we learn a little more. And presently, we are making more temporary changes than permanently.

Speaker 14

Okay. All right. Thank you. And then on Flooring North America, sales decline seem to be pretty much in line with last quarter on a year-over-year basis and a pretty healthy housing market. I was hoping you could just discuss a little bit more about what's driving the top line weakness there. Maybe you could bucket out whether it's LVT taking market share or other factors?

Speaker 1

LVT is continuing to take share from the others. The carpet sales in the industry declined in the mid-single digits in the first period, as if there's inventory adjustments going on in some channels. In some channels, they stopped doing, even though the stores were open in some channels, they stop doing measurements and installation in the period. So I mean, the whole business has turned upside down. We're hoping that many of these things will get better going forward, but we're not sure if it's going to happen tomorrow or how long it's going to take.

Speaker 15

Hi. Welcome back, Frank. First, a big picture question for Jeff. Mohawk is clearly suffering here with their expectation to lose money in 2Q, but you guys have always and you're likely going to continue to outperform in the industry in terms of profitability. And so knowing that even many of your competitors struggled before COVID-19, what are your thoughts and how quickly, how many of your competitors may actually see some business closures, permanent business closures? And what are you doing to gain share?

Speaker 2

As you said, in different markets, in different countries and different product categories, there are players that were struggling before with their liquidity. And their ability to sustain their businesses, depending upon how long this lasts, it could detrimentally affect their ability to continue operating. At this point, we are trying to react to the downturn and minimize our own investments in pieces. Because we can't tell how deep or how long it's going to go, at this point. And we're prepared to reverse all these things quickly, but at the moment we are focused on trying to control the costs at this moment.

Speaker 16

Thank you for answering my questions. Regarding the North America productivity and the $29 million, how much of that was connected to the LVT rebates you mentioned last quarter? Is that included in productivity?

Speaker 1

There was a small. But I don't know it is in productivity. There was a small, but I don’t think I don’t know where it shows up. But I mean if you remember it was only a limited amount of money. I think it was about $13 million and it was spread over the three quarters. I'm not sure, if I got the dollar amount exactly right to disclose.

Speaker 2

Yes. And it is in productivity, but like Jeff said, it's a small number.

Speaker 16

Got it. That’s perfect. And then since you discussed shipping product from inventory in the places where there were mandatory shutdowns. I guess to what extent were you actually able to fulfill customer? Whether it’s in those places? Presumably, you were not able to fulfill 100% of it. So, should we think there's any sort of pent-up business as a result that would actually move the needle? Thanks.

Speaker 2

I don't know how to measure it. There were places where the inventories weren't sufficient to satisfy all the demand. The customers may be waiting on it or maybe switched to other products. And we don't have a way of knowing, is it.

Speaker 17

Hey, guys. Thank you for squeezing me in here. I guess, first one, just from a higher level. Do you think that COVID-19 will kind of expedite the shift in consumer preference towards harder, maybe easier to clean surfaces that we've been seeing happening over the past decade anyway?

Speaker 2

I don't know of any evidence that says it's going to impact the choice in flooring. The flooring choices are made for what purpose you have, how you like it, what the attributes of the product are, what your value proposition is in it. So I don't really see that having an impact at this point.

Speaker 17

Okay. And then just quickly, the wood manufacturing footprint in North America and four in rest of the world, you guys were doing a lot of work on rightsizing that. Is that largely complete at this point?

Speaker 2

What we did was we sold a solid wood plant in the United States, and we closed an engineered plant in the Czech Republic, and we still have other wood plants manufacturing products. So we have less capacity for those markets as alternatives take their place.

Operator

Your next question comes from Phil Ng with Jefferies. Your line is open.

Speaker 18

This is actually Collin on for Phil. Just wondering if you could talk about how decremental margins may fare in the different segments relative to your 35% to 40% guide?

Speaker 2

I'm not sure we can provide that much detail. The only information we shared is that fixed costs ranged from 15% to 20% in cost of goods sold. I would say that the ceramic segment has the highest fixed costs among the three segments.

Operator

Your next question comes from Eric Bosshard from Cleveland Research. Please go ahead.

Speaker 7

Good morning. A question and a follow-up. Thanks for the insight and the detail on the margin for 2Q. As we think about the back half of the year, should the decremental and incremental margin continue in this 30%, 40%, 35%, 40% range, or should we expect it to behave differently than that?

Speaker 2

The difficulty with that is, like we said a couple of times on the call already, is the lack of visibility and not knowing how sales are going to trend and how we're going to respond with cost takeout, permanent versus temporary, all are going to impact what our decremental margins are.

Speaker 1

You also have another thing with governments helping different amounts most of them are temporary and how they're going to change and evolve depending on the economies. We also don't know.

Speaker 2

At this point, we are not prepared to give specific guidance on that.

Operator

I will now turn the call back over to Mr. Lorberbaum for closing remarks.

Speaker 2

We appreciate everyone on the call. We're taking actions to adjust to the circumstances that we're in. Each week, we're reevaluating and changing our strategies, both short-term and medium term. The managers are taking different approaches by geography and product category based on different markets and government actions. The business is in a strong position today, and will emerge in a better position. We appreciate your time on the call. Have a nice day.

Operator

Ladies and gentlemen, this concludes today’s conference call. Thank you for participating. You may now disconnect.