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National CineMedia, Inc. Q4 FY2025 Earnings Call

National CineMedia, Inc. (NCMI)

Earnings Call FY2025 Q4 Call date: 2026-02-26 Concluded

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Operator

Good day, and welcome to the National CineMedia Q4 2025 Earnings Conference Call. Please note, this event is being recorded. I would now like to turn the call over to Chan Park, Vice President of Finance. Please go ahead.

Speaker 1

Thank you, operator, and good afternoon. I'm joined today by our Chief Executive Officer, Tom Lesinski; and our Chief Financial Officer, Ronnie Ng. I would like to remind our listeners that this conference call contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts communicated during this conference call may constitute forward-looking statements. These forward-looking statements involve risks and uncertainties. Important factors that can cause actual results to differ materially from the company's expectations are disclosed in the risk factors contained in the company's filings with the SEC. All forward-looking statements are expressly qualified in their entirety by such factors. Further, our discussion today includes some non-GAAP measures. In accordance with Regulation G, we have reconciled these amounts back to the closest GAAP basis measurement. These reconciliations can be found at the end of today's earnings release or on the Investor Relations page of our website at ncm.com. Now I'll turn the call over to Tom.

Thank you, Chan. Hello, everyone, and thank you for joining our fourth quarter and full year 2025 earnings call. 2025 was a year of meaningful progress for National CineMedia. We executed against our strategic priorities by continuing to invest in our platform and capabilities, driving increased advertiser demand and further positioning NCM to perform against a broader range of attendance environments. We also strengthened our exhibitor relationships, most notably through a new deal with AMC that was announced in the second quarter. The momentum we built throughout the year carried through the fourth quarter as we broadened our industry-leading reach with the acquisition of Spotlight, adding a new high-end luxury option to our network. These actions translated into year-over-year revenue growth, supported by healthy advertiser demand for our sought-after audiences and our continued focus on driving growth across the platform. This strength was also reflected in our fourth quarter results. NCM delivered total fourth quarter revenue of $93 million, in line with our guidance range and growing nearly 8% year-over-year, outpacing attendance trends. Adjusted OIBDA for the quarter was $37 million, exceeding our guidance range and representing an increase of 6% versus the prior year, supported by solid revenue performance and the resilience of our asset-light model. These results were driven by healthy advertiser demand and continued improvements in inventory utilization across our network. We generated and successfully captured strong interest against the slate of highly anticipated titles, including Wicked: For Good, Avatar: Fire & Ash, and Zootopia 2. This was made possible by our continued investment in strengthening our sales team, expanding our programmatic platform, and advancing data and measurement capabilities to meet modern advertisers' requirements. In particular, our focus on broadening and enhancing audience targeting and performance attribution continues to improve the value of NCM's platform, enabling us to attract new advertisers and deepen relationships with existing ones. During the quarter, 18 advertisers placed cinema advertising campaigns at or above the $1 million level, reflecting growing confidence in cinema as a core advertising channel. Total advertising revenue increased 9% versus the prior year to $90 million, driven by continued performance in the retail, wireless, and travel categories, alongside growth in the entertainment and media, pharma, and technology categories. Across the industry, advertiser budgets continue to shift toward premium, high-impact environments that drive engagement and brand recall. That shift was reflected in strong sell-through across our premium national inventory, led by our Platinum and post-show inventory. As advertisers allocate more spend toward high-impact brand-safe environments, these premium options supported stronger monetization of our inventory and fueled a 27% year-over-year increase in overall impressions sold per attendee in the fourth quarter. We're also seeing tangible benefits from the standardization of our national footprint following our extended agreement with AMC. With a more consistent show structure, we are making campaign planning and scaling more efficient, strengthening our ability to drive demand and improve inventory monetization over time. Given the ongoing industry-wide tailwinds and our superior platform, we believe NCM is well positioned to capture a greater share of advertiser budgets, and we're seeing strong early demand indicators for 2026. Looking at the domestic box office, performance was mixed this quarter. While the quarterly box office total fell shy of industry expectations, NCM saw meaningful revenue pickup in the middle and tail end of the quarter. This was driven by major franchise releases, including Wicked: For Good and Avatar: Fire & Ash, that supported solid bookings and campaign activities as moviegoers continue to demonstrate their enduring love for cinema in the critical holiday period. Total attendance across NCM's network in the fourth quarter increased approximately 7% year-over-year to $107 million. With advertising revenue up 9% over that same period, we grew ahead of attendance, underscoring the value of our audiences, continuing appeal of our platform, and progress in efficiently monetizing open inventory across our network. As a reminder, NCM's year-over-year attendance growth also reflects the inclusion of an extra week in our fiscal fourth quarter this year. Despite this additional week of attendance, total advertising revenue per attendee increased in the fourth quarter, reflecting strong demand from advertisers. Now turning to our programmatic and self-serve initiatives, which are critical components of our strategy in capturing more premium video ad spend and increasing on-screen and in-lobby inventory utilization. Programmatic revenue increased 100% year-over-year as the offering continued to unlock new portions of client advertising budgets, specifically earmarked for programmatic initiatives. Compared to the prior year period, the total number of programmatic advertisers in the fourth quarter increased 2.4 times, reflecting our continued investment in additional supply-side platform partnerships that further broaden access to our inventory and drive continued adoption by advertisers. Additionally, industry standardization continues to advance scalable access to cinema inventory, including recently updated inventory classifications that improve the discoverability of cinema within omnichannel programmatic workflows. Turning to local. Self-serve also gained further traction following the launch of the upgraded platform earlier in the year. Our generative AI-enabled tools increased creative control and shorten time to market, driving particular value for small and midsized advertisers as well as large advertisers looking to localize their national campaigns for greater impact. Looking at fourth quarter self-serve performance, we delivered 64% year-over-year growth. Self-serve remains a key driver of our long-term growth strategy, helping drive both national and local demand by making cinema advertising easier to access while allowing our sales team to prioritize larger, more strategic opportunities. In the fourth quarter, we saw encouraging signs of improvement as the national market stabilization we experienced in the third quarter extended into local markets as well. Local revenue increased year-over-year, reflecting the progress we're making as we reset and rebuild the local business. Importantly, we're seeing that improvement transit into better operating momentum as we refocus the local organization. We also made deliberate investments in local this quarter, including hiring a seasoned new senior leader to sharpen focus, improve operating discipline, and accelerate execution. We've also reengaged the local sales team around a clearer strategy and increasing day-to-day accountability with a more diversified list of targets and measurable outcomes. Operationally, we continue to scale local data-driven advertiser targeting, deepen our category expertise, and prioritize key verticals, including government, automotive, home services, and local law firms. As part of that effort, we are increasingly directing higher-value relationship-driven accounts to our sales teams while routing smaller transactional opportunities to our self-serve and programmatic solutions. Our NCMx-powered local data capabilities provide greater visibility into where demand is strongest and where inventory is most attractive, improving planning discipline and execution at the market level. In addition, our AI-enabled creative localization tool, Bullseye, continues to gain traction. For example, in the fourth quarter, one of the largest national retailers leveraged this capability to produce over 70 different local creative executions within one campaign, generating over 15 million impressions and demonstrating the power of our platform to enhance national campaigns with meaningful market-specific customizations. The campaign also drove measurable performance results with third-party measurement showing a 34% lift in foot traffic to retail locations. Taken together, we believe these steps position us for continued improvement in local performance as market conditions improve. Our offering remains a differentiator, giving advertisers a highly effective geo-targeted way to reach desirable audiences in a captive opt-in environment at scale. We see local as a meaningful return to growth opportunity, supported by our recent leadership investments, a renewed focus on execution, and the positive momentum we saw emerge in the fourth quarter. This year, NCM continued to connect advertisers with sought-after engaged audiences in uniquely immersive ways. As production studios lean in on sequels and remakes to capitalize on fan favorite franchises, we're seeing particularly strong advertiser demand against these films. In addition to our existing premium inventory, we're meeting that demand through custom title-themed preshows designed to tap into moviegoer enthusiasm. This quarter, alongside the tent pole release Wicked: For Good, we delivered branded preshow experiences featuring trivia and franchise flashbacks that celebrated fan engagement. These custom integrations enhance the value of our preshow inventory and helped offset the softer-than-expected box office performance. Given their success, we plan to significantly expand our custom preshow activations in 2026, leaning into popular franchise installments such as Toy Story 5, Spider-Man: Brand New Day, Minions 3: Mega Minions, and Dune Messiah. We are also leveraging AI-enabled creative tools to accelerate production and customization, allowing us to respond more quickly to early box office signals and capitalize on breakout hits. We also made progress in our network expansion initiative this quarter. The strategic acquisition of Spotlight in November brings premium luxury screens and audiences to our platform, expanding our reach and appeal among high-end luxury advertisers while creating new revenue opportunities. Our Spotlight strategy is progressing as planned and is diversifying and deepening our appeal to new advertisers. As we head into 2026, our continued investments are strengthening NCM's ability to compete and win in the premium video advertising market. We remain focused on attracting new advertisers, deepening existing relationships, and continuing to prove the differentiated value of cinema advertising. The upcoming 2026 slate is robust and balanced and represents a meaningful improvement versus recent years with a more consistent flow of major releases across all four quarters. This steadier cadence supports more predictable campaign planning for advertisers, assuming box office performance tracks current expectations and provides longer demand-generating runways for highly anticipated tent poles like the Super Mario Galaxy Movie, Christopher Nolan's The Odyssey, and Avengers: Doomsday. 2026 is shaping up to be the first true benchmark year for the industry since the pandemic and the first normal box office year since the industry strike. As the market continues to return, we believe there is meaningful upside for NCM. Looking to the first quarter, early visibility is encouraging. We are seeing continued contribution from December releases with titles such as Avatar: Fire & Ash, Zootopia 2, and The Housemaid carrying the holiday momentum into the start of the year. As Ronnie will explain in his remarks, NCM's first quarter results will reflect the absence of the first week of January, which was included in our fourth quarter this year. That said, we're encouraged by sustained demand for our inventory, driven by first quarter hits, including Send Help and Wuthering Heights.

Ronnie Ng CFO

Normalizing for the 53rd week, we estimate that total attendance for the fourth quarter would have been approximately 92 million, down 9% versus the prior year. Against that backdrop, NCM reported total fourth quarter revenue of $93.2 million, within our guidance range and up 8% year-over-year. This growth was driven by a strong recovery in demand across key advertising categories, including entertainment and media, pharma, and technology. Advertisers also continue to adopt our programmatic platform, driving 100% year-over-year growth in programmatic revenue. Importantly, our programmatic platform continues to help fill available inventory and improve utilization across our network, enabling us to keep total revenue per attendee steady while supporting stronger overall performance. National advertising revenue for the fourth quarter was $76 million, up nearly 10% from $69.2 million in the prior year. In the fourth quarter, we drove a 27% increase in national impressions sold per attendee, reflecting a 72% increase in Platinum impressions sold per attendee and a 53% increase in post-show impressions sold per attendee. This performance reflects healthy advertiser demand for our premium inventory and the continued benefits of the standardization of our national footprint following our amended agreement with AMC. National revenue per attendee increased to $0.71 in the fourth quarter, supported by the increased advertiser demand and our ongoing efforts to optimize pricing. On a comparable basis, national revenue per attendee increased 10% versus the prior year period. Local and regional advertising revenue for the fourth quarter was $13.8 million, up 2% from $13.5 million in the prior year. We are encouraged by the year-over-year improvement driven by the continued recovery of local advertising demand, coupled with our team's targeted approach and continued investments in our self-serve offering. We saw particular strength across the gaming, retail apparel, technology, and health care categories. Looking ahead, we expect this positive momentum to continue, supported by our focused local sales strategy. Turning to our expenses. Fourth quarter total operating expenses were $69.4 million, up from $66.3 million in the prior year, reflecting one-time charges related to cost savings initiatives and spotlight transaction costs. Excluding one-time items, depreciation, amortization, and non-cash share-based compensation, our adjusted operating expenses were $56.1 million, up from $51.3 million in the prior year, driven by higher attendance-related exhibitor fees and a slight increase in SG&A. SG&A was up 5% in the fourth quarter, reflecting the inclusion of Spotlight's SG&A expenses and the extra week in the period as compared to the prior year. These additional expenses were partially offset by our continued cost management efforts. On a comparable basis versus the prior year, SG&A was down approximately 1% in the fourth quarter. Fourth quarter adjusted OIBDA was $37.2 million, exceeding our guidance range and up 6% from $35 million in the prior year, reflecting the strong holiday period demand, lower-than-anticipated attendance, and disciplined expense management. Total unlevered free cash flow for the quarter, as defined by cash flow from operations adjusted for cash interest expense less capital expenditures was $6.1 million compared to $28.3 million in the prior year. This decrease was primarily driven by a shift in the timing of receivables collections from select agency partners as well as a tougher comparison to the prior year fourth quarter, which benefited from approximately $13 million in client advance prepayments for advertising scheduled to run throughout 2025. Now turning to our full year results. NCM's full year 2025 total revenue was $243.2 million, up 1% from $240.8 million in 2024. Total revenue was primarily driven by national advertising revenue, which increased 3.5% to $194.5 million. The increase in national advertising revenue was primarily due to a 21% increase in national impressions sold per attendee and a 3% increase in attendance across our network due in part to the additional week in our fiscal year 2025. As we focus on increasing utilization across our network, we continue to test price in the market to ensure we are optimizing both utilization and monetization to drive revenue growth. Based on the results we gathered, we strategically decreased national advertising CPMs by 18% year-over-year and are remaining mindful of our monetization rates to ensure NCM's inventory remains both competitive in the market and profitable for the company. Local and regional advertising revenue for the full year was $34.6 million, down from $39.1 million in 2024. This decrease was driven primarily by the trade-related pullback in the pharmaceutical, travel, government, and automotive categories earlier in the year, which has since normalized. This impact was partially offset by an increase in contract activity and size within the gaming, technology, beverages, retail and apparel, and health care categories in 2025. Full year beverage revenue increased 2.9% to $14.1 million in 2025, reflecting the increase in attendance at ESA Party exhibitors across our network. Turning to our full year expenses. Total operating expenses were $257.1 million, down from $260.3 million in the prior year. This decrease reflects lower amortization expense, administrative costs, and network operating costs in the year, partially offset by higher attendance-related exhibitor fees. Excluding one-time items, depreciation, amortization, and non-cash share-based compensation, our adjusted operating expenses were $204.2 million, up from $195.1 million in the prior year, driven by higher attendance-related exhibitor fees and a slight increase in overhead expenses. Full year adjusted OIBDA was $39.1 million, down from $45.7 million in the prior year, primarily driven by the trade-related advertiser headwinds we saw in the first half. Turning to our consolidated balance sheet. At the end of the fourth quarter, NCM had $37.6 million of cash, cash equivalents, restricted cash, and marketable securities. We had $12 million of total debt at quarter end, reflecting a draw on our revolver relating to the acquisition of Spotlight in the fourth quarter. Importantly, this was a deliberate and temporary use of the revolver to fund a strategic transaction. Turning to shareholder capital returns. In 2025, we returned approximately $33.6 million to shareholders, which included $11.3 million through the dividend program we reinstated this year and $22.3 million contributed toward our ongoing share repurchase program. Under the dividend program, we announced a quarterly dividend of $0.03 per share today, amounting to $2.8 million. This quarter's dividend will be paid on March 23, 2026, to stockholders of record as of March 9, 2026. After a period of seasonally higher use of cash for working capital in the third quarter, NCM resumed share repurchases in the fourth quarter, bringing our full year total to 4.1 million shares repurchased in 2025 at an average price of $5.41 per share. Now turning to our guidance. For the first quarter of 2026, it is important to keep in mind that there are several factors to consider, which impact the comparability to prior periods. Since this past fourth quarter included a 53rd week, this shift in our calendar year would mean that the first quarter would not have the benefit of the week between Christmas and New Year's. Secondly, we are expecting reduced beverage revenue due to contractual adjustments and the election by an exhibitor to change the number of beverage spots. If you were to pro forma these changes in beverage revenue for the full year of 2025, then the implied impact to total revenue would be slightly below 2%. Lastly, the Winter Olympics this year makes February a tougher comparison as advertisers temporarily shift their focus to the quadrennial event. Importantly, our first quarter outlook does not reflect any change in underlying demand. Advertising momentum remains intact with revenue for the complete calendar month of January coming in line with the prior year despite the loss of the holiday week. With that said, for the first quarter, we expect revenue to be between $32.5 million and $36.5 million, with adjusted OIBDA between negative $13 million and negative $10 million. In addition to the factors I just mentioned, our adjusted OIBDA outlook reflects higher expected attendance-related expenses than the prior year, driven by an increase in moviegoer activity. Looking ahead, we believe the investments we made in 2025 position NCM to capture continued growth in advertiser demand against a strong upcoming slate in 2026. Highly anticipated films, including The Super Mario Galaxy movie, The Devil Wears Prada 2, Star Wars: The Mandalorian & Grogu, and the live-action remake of Moana are driving strong interest from advertisers, and we believe we are positioned to capture that demand as it materializes. In addition, our asset-light model provides operating leverage that further positions NCM to drive profitable growth as audiences return for these upcoming hits. With positive momentum in our business, a strong 2026 film slate, and a continued investment in our platform, we are well positioned to continue generating strong results for our shareholders.

Operator

Our first question comes from Eric Wold with Texas Securities.

Speaker 4

A couple of questions. I guess, first off, you talked about, obviously, with regards to Q1 guidance, no change in kind of what you're seeing in terms of advertising demand and the strength you saw in January. I guess looking further out, can you give us a sense of what you're seeing in terms of forward bookings later in the year versus maybe what you would have seen this time last year? I'm not looking for specific numbers or guidance, but maybe kind of indications around if advertisers are booking further out in the films to be more comfortable with campaigns later in the year or if they're still waiting a little bit closer to kind of planned advertising dates?

We have previously discussed the upfront bookings and how they are secured for this year. Our upfront has increased compared to last year, which is a positive indicator in relation to the strength of the upcoming box office lineup. Regarding scatter, we are only two months into the year, making it difficult to predict the first quarter's performance moving forward. However, we are observing encouraging signs of increased inventory purchases in the second and third quarters. So far, the actual demand and performance on the platform look promising, especially when compared to last year.

Speaker 4

Perfect. I have a follow-up question regarding the strong demand you're experiencing, particularly with both the Platinum and the post-show, especially now that AMC is involved. What impact is this having on average revenue per impression? Is it continuing to grow as part of your revenue? How significant of an advantage could this be for that metric?

Well, I think the AMC piece of the equation that you discussed is critical because obviously, you're comparing year-on-year where we didn't have it. Eventually, that will even out on a comp basis. But clearly, that inventory, both the post-show and the Platinum part of it are obviously much more expensive inventory. So that is definitely going to be a tailwind for us. So it was obviously one of the primary reasons we did that new agreement. So we're seeing the benefits of that. And so far, this year looks really good on the Platinum and on the post-show front, especially with the addition of AMC.

Operator

Our next question comes from Patrick Sholl with Barrington Research.

Speaker 5

Just with the fourth quarter being a little bit softer than expected, did that create like any sort of issue in terms of like make goods? And I guess, is there any sense of how advertisers would fulfill that over the course of the year?

Ronnie Ng CFO

Yes, Pat, I believe you're mentioning that the box office in the fourth quarter came in lower than anticipated. You are correct that several films contributed to that during the timeframe from Thanksgiving to Christmas. As we finish the year, we experienced a greater number of ADUs or make goods than we typically see in other fourth quarters, which reflects that demand. The challenge is that fulfilling the 80 make goods for 2026 won’t all happen in the first quarter; it will be spread over the next two to three quarters, likely between the first and third quarters.

Speaker 5

Okay. And can you provide any more detail just sort of sizing out that week between Christmas and New Year's and the contribution that that provides on a revenue basis? And just how you kind of view the film slate over the course of the year and creating kind of a critical mass of attendees to maintain consistent advertiser demand?

Ronnie Ng CFO

So, regarding last week, I can say that the period between Christmas and New Year's this year was very strong, much better than what we saw in 2024. The total ad revenue for that week was significantly higher. Additionally, if we consider the fourth quarter by comparing '25 to '24 and include that week from '24, the revenue per attendee would have increased by a low double-digit percentage. This highlights the strong demand we experienced during that last week.

Operator

Our next question comes from Mike Hickey with StoneX.

Speaker 6

Great job on the fourth quarter. As we consider the second, third, and fourth quarters, there are significant expectations. Many are hesitant to include it in their calculations, which is understandable. However, the box office appears poised for real growth this year. I'm interested in how closely your advertising business is tied to box office growth. If the box office continues to expand, should we anticipate an uptick in your business as well? Additionally, are you noticing enthusiasm from media buyers regarding the upcoming slate? Whether it's scatter or upfront buying, is their interest higher this year compared to previous years, especially given the demographic you target?

Yes. So there definitely is a lot of excitement in Q2 and Q3. Obviously, it's probably the best set of movies since 2019, and we're really optimistic about the performance of those movies. That enthusiasm we have has translated into the marketplace and advertisers are cleanly lining up for the Q2 and Q3 slate. So we've been talking about the return of a really healthy slate diversified across a lot of different genres. We have that in Q2 and Q3, obviously, some very well-known movies and some new ones. So I can say that the confidence that we have with the box office and with the mix of titles has translated into what we believe are really good solid bookings in Q2 and Q3. Obviously, there's still the scatter market to play through over the next couple of quarters, but we're really optimistic about what the next two quarters look like for us.

Speaker 6

Given that backdrop, Tom, and where your stock is, do you still have the balance sheet here to be more aggressive on a buyback?

Ronnie Ng CFO

I think regarding the buyback, since the beginning of this program and including the dividends we've paid, we've returned nearly $50 million to shareholders. As always, we review our buyback program in relation to our expectations for free cash flow. We will continue to assess this and use every option available when the opportunity arises.

Speaker 6

I think you said, Ronnie, that you took your CPM down by 18%. I'm not sure I heard that right. Was that for '25? Obviously, maintaining your rate card has been something you guys have done historically. Can you just talk about, if I'm right, if I heard that right, the decision to do that and how that sort of sets you up this year as more of a value product, I guess?

Ronnie Ng CFO

Yes, Mike, you heard that correctly regarding the full year. Part of this relates to our strategy of using programmatic advertising in specific areas, which will impact CPM by improving inventory utilization. This was a consideration in our planning. Additionally, we are being opportunistic by exploring different advertising categories. Some categories have traditionally lower CPMs, but they also tend to have bigger budgets. As we expand our advertising base, we will inevitably enter categories with lower CPMs for the market.

Speaker 6

Last question, guys. It sounded like the Olympics was a negative for you. Is the World Cup a negative? Is the political spend anticipated here later mid-term? Is that also a negative or those positives?

I believe that political advertising has the potential to benefit us. We have been actively engaging with that type of advertiser for some time now, and we definitely have a chance to capitalize on it. In my opinion, the impact of the World Cup on U.S. advertising won't match that of the Olympic advertising and sponsorship. The Olympics have a broader reach and cover more categories. While the World Cup will certainly attract attention here, the commitment from advertisers to the network throughout the Olympics is quite significant. We were aware of this ahead of time and planned accordingly, even leveraging it to some extent. However, I don't anticipate the World Cup will generate a similar level of advertising impact. Although the World Cup is important, I believe the advertising impact from the Olympics is greater in the U.S. than that of the World Cup.

Ronnie Ng CFO

Yes, Mike, I'll also add one thing to that is the Olympics happens in February, in the first quarter, where the total advertising demand across all markets is lower. So grabbing that extra pie or attention and trying to get that away from the Olympic event is just going to be harder versus the World Cup, which is going to be in June.

Operator

Our next question comes from Alicia Reese with Wedbush.

Speaker 7

I'm wondering if you could talk a little bit more about the national advertising opportunity as you shift to local. If that is incremental ad dollars from those national advertisers who wish to do more local advertising or if there is a bit of cannibalization maybe on a different CPM rate. If you could talk a little bit more about that detail and remind us if that stays in the national bucket versus the local regional.

Ronnie Ng CFO

Yes, we are noticing some advertisers, particularly national ones, shifting their focus to a more regional approach. This trend is advantageous for local advertising. I don’t view it as a matter of one segment cannibalizing another or impacting our overall advertising revenue. We will continue to pursue business replacement advertising whenever it is financially beneficial. There are variances in CPM rates between local, regional, and national markets, and sometimes local market CPMs can actually exceed those of national markets. Ultimately, the impact will vary depending on the time of year and the specific needs of our advertisers. We believe all of this is beneficial in the long run, as it helps increase demand across our programming.

Speaker 7

Perfect. Yes, that was the implication of that. I appreciate the clarity on it. For the political advertising, historically, please correct me if I'm wrong, the exhibitors have not allowed political advertising. Has that changed?

I don't want to delve into the particulars because it's a political issue, just joking. The reality is that there is interest from certain exhibitors, though not all, in supporting political advertisements. Depending on who we are discussing, some processes can be handled quite easily. In other instances, an approval process is necessary, and we have been addressing that for a couple of years. More and more people are recognizing it as a mutually beneficial opportunity, provided it's the right type of advertising. Therefore, we are hopeful about this prospect. In certain key markets, especially in swing states, we anticipate significant demand for political advertising on our platform.

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Tom Lesinski, CEO, for any closing remarks.

Thank you for joining us today. NCM's fourth quarter results reflect the hard work of our team and our continued focus on driving higher advertiser demand and efficiently monetizing inventory across our network. As advertiser enthusiasm for our platform strengthens, we are increasingly confident in our strategy and our ability to deliver differentiated value through premium immersive cinema advertising experiences. With a robust and balanced 2026 film slate ahead, we look forward to continuing to connect brands with highly sought-after engaged audiences while strengthening our competitive position through ongoing investments in our platform. Thank you for your support.

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.