Roku, Inc Q1 FY2025 Earnings Call

Good day and thank you for standing by. Welcome to the Roku First Quarter 2025 Earnings Call. At this time, all participants are on a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. Please be advised today's conference is being recorded. I would now like to turn the conference over to your speaker today, Conrad Grodd, Vice President, Investor Relations. Please go ahead.

Thank you, Operator. Welcome to Roku's first quarter 2025 earnings call. On today's call are Anthony Wood, Roku's Founder and CEO; Dan Jedda, our CFO; Charlie Collier, President, Roku Media; and Mustafa Ozgen, President, Devices. Our full results and additional management commentary are available in our shareholder letter on our IR website at roku.com/investor. On this call, we will make forward-looking statements which are subject to risks and uncertainties. Please refer to our shareholder letter and periodic SEC filings for risk factors that could cause our actual results to differ materially from these forward-looking statements. We'll also present GAAP and non-GAAP financial measures. Reconciliations of non-GAAP measures to the most comparable GAAP financial measures are provided in our shareholder letter. Unless otherwise stated, all comparisons will be against the results for the comparable 2024 period. With that, Operator, our first question please.

Thank you. Our first question comes from Cory Carpenter of JPMorgan. Your line is open.

Okay. Thanks and good afternoon. I wanted to ask what's giving you confidence in reiterating the full year Platform guide and EBITDA guide just given the current market environment and uncertainty around tariffs. And perhaps related to that, could you just talk about the recent trends you're seeing in the Platform business and in particular on the advertising side? Thank you.

Hey Cory. This is Anthony. I'll be happy to take that and then I'll take the first part then I'll turn it over to Charlie to discuss the ads. So, yes, that's correct. I mean we are in our letter we reaffirmed our Platform revenue and adjusted EBITDA outlook for the full year 2025. I mean obviously there's a lot of macro uncertainty but there are a lot of Roku-specific positives that give us confidence to reaffirm our guidance for the full year. For example, the shift to streaming is a big secular trend. It continues. We're at the center of it. That's the big driver of our business. Advertisers have already been shifting their budgets from linear to streaming and from direct insertion orders to programmatic. Those are two big trends that are positive for Roku and we're seeing that continue. Macro uncertainty causes advertisers to look for more performance. They start looking for higher ROI, more performant ads, and more flexibility and Roku is good at all those things. So those are all positive for us. Also, if we look at our execution over the last two years, it's really positioned our business to be in a better position to navigate environments like we're seeing now with the macro uncertainty. For example, we've really diversified our revenue streams. We have more diversified ad products and we're less reliant on M&E. We are tapping into more ad demand sources through our deeper integration with third-party DSPs and we have a lot of supply that continues to grow. So these are all positive trends in our ad business. If you look at our ad revenue in the quarter, it grew faster than the OTT ad market overall for example. Then also subscriptions, one of our three tiers of our strategy that we're focused on is growing Platform revenue, one is to grow ad revenue by leaning and deepening integrations with our DSPs. Another is to take better advantage of our Home Screen and the Roku Experience, the UI viewers use to discover content. The third is subscriptions, like really leaning into subscriptions. We build tens of millions of Roku subscriptions each month, and that's growing. I think premium subscriptions is a bright spot and that's continuing to grow. Then another example, today we announced the acquisition of Frndly, which is a skinny bundle, a subscription service that's growing both on and off Roku, but both on and off the Roku Platform. It's also the kind of service that we have a lot of ability to lean into and grow faster with the Platform promotional tools we have available to us. So those are some of the reasons that we're confident in renewing our outlook for the year. But I'll let Dan add his thoughts on the question as well before we turn it over to Charlie on your question on ads.

Yeah. Thanks, Anthony, and thanks for the question, Cory. I just want to add that, in reaffirming our Platform revenue and adjusted EBITDA outlook for the full year, we did assume some weakening in the macro, but our outlook does represent the most informed view we have based on the current trends we saw in Q1 and as we start Q2. We remain vigilant and adaptable to market conditions and as they evolve we'll communicate any material impacts in future quarters. But we feel very good about where we are right now and we feel good about our forecast. Anthony mentioned we are not the same company that we were four years or even two years ago. We have a very diversified Platform revenue stream, including the subscriptions that are growing well and all the advertising initiatives that Anthony mentioned earlier. So we're confident in our strategy and we continue to see the path to achieving positive operating income in 2026 and achieving our guidance of $3.950 billion on the Platform side and adjusted EBITDA of $350 million for 2025. On the trends in advertising, I'll let Charlie take that one.

Yeah. Thanks. Hey, Cory, it's a good question. We are continuing to see shifts in advertising, and most of it's driven by our clients' really understandable need for greater flexibility in this macro environment. Some of the results of that are shorter planning cycles. What used to be quarterly planning for some, not all, but for some can now even be as short-term as weekly. So as a result, we are seeing changes in media buying patterns across our Platform, particularly a shift from longer-term guaranteed commitments to shorter-term non-guaranteed campaigns, usually executed programmatically. Again, I think there's a short-term trend, but Roku is well positioned to capitalize on the shift, and that's the best news. Over the past couple of years, we've focused on building our programmatic capabilities, and that investment is absolutely paying off in an environment like this that demands agility and programmatic advertising is gaining share because I think, Cory, most of all, it offers the flexibility and performance that advertisers need and enables them to launch their campaigns quickly and adjust in real-time. So in the near-term, we expect some of the high-touch guaranteed business to be delayed or possibly scaled back in favor of more flexible, non-guaranteed programmatic buys. But this trend really aligns well with Roku's strategic direction and our focus on programmatic excellence.

Thank you. One moment for the next question. Our next question comes from Brent Navon with Bank of America. Your line is open.

Hi. Thanks for taking the question. I guess just as a follow-up to your comments there. It sounds like some of the more idiosyncratic drivers are able to offset maybe some macro overall weakness. And I guess I'm just trying to think through how much of a buffer do you still feel like you have with some of these idiosyncratic drivers, should macro trends deteriorate a little further going forward? Thanks so much.

Hey, Brent. Dan will take that question.

Yeah. Thanks for the question. I know where you're going with this, Brent. I'll just say that, as I said earlier, we've seen a shift. Charlie talked about a shift from guaranteed to non-guaranteed and that actually has been favorable to us in terms of driving more volume our way, and so we see positives in that. We do have a lot of initiatives. When we gave our guide last quarter, we talked about a lot of initiatives. We have a lot of initiatives going on in the subscription and in the advertising activities. We've talked a lot about advertising and new products and the new initiatives, the growth of our supply. And now we're talking a lot more about subscriptions with the acquisition of Frndly and many more initiatives we have yet to announce. So, I think some of these initiatives, we're going to keep doing new things, and these initiatives are going to play out over time. I do think that in the back half of the year, if there is a greater macro environment, some of our new initiatives should help to offset that. Obviously, we're not immune if there is a major macro environment recession type, especially specifically in the ad market. But we also have tremendous secular tailwinds as the market continues to shift from linear to digital. And now the shift that Charlie just talked about from guaranteed to non-guaranteed; we're also very well positioned. One thing I'll just add on this is, advertisers are asking more for ROI and measurement. That is a space we play very well in, given all the initiatives we have to increase demand to our Platform because we have the supply and increase our ability to measure that demand. These are positive tailwinds for us. So there's a lot of positives going on now and there'll be more that we discuss in the future.

Great. Thank you so much.

One moment for our next question. Our next question comes from Vasily Karasyov with Cannonball Research. Your line is open.

Thank you very much. Good afternoon. Charlie, I think I have a question for you and it's about programmatic and the whole transition you're going through. What's the best way for us to think about the contribution of programmatic to Platform revenue growth? Is this revenue that entirely incremental, or is it some inventory that was previously sold direct and now executed programmatically, so there's some cannibalization going on? And then programmatic guaranteed and open transitioning to open programmatic biddable, the same question, will it be accessing completely incremental budgets, or is there some offset that you're losing in direct? Thank you.

Thanks, Vasily. This is Charlie. It's a really good question. And the headline is that our multiyear push to diversify demand is absolutely working. Some of the programmatic revenue we're seeing is clearly incremental, especially what we're seeing through our Platform partnerships. That's what we call our channel sales business. That's entirely net new. But overall it is a mix. Many enterprise and independent clients who previously bought Roku directly through IOs or insertion orders are now transacting programmatically, particularly via programmatic guarantees as you asked about Vasily. One way to step back and think about it that might be helpful is to think of programmatic not as a buying category, but as a method of execution. It's really how advertisers choose to execute. So even just by allowing more buyers to use their preferred DSP, we're allowing them easier access to our inventory inside their broader DSP-driven campaigns. So we're making it easier for them to buy from us. And that's even the case, by the way, when the business is sold directly by our sales team. Some of the advertisers who previously bought us directly are now using programmatic pipes. The clearest example of true incrementality comes from small and medium-sized businesses using our self-service product called Roku Ad Manager. Now it's early days, but these are D2C brands, mobile app marketers, and local advertisers. All those are net new to the Platform. So, Vasily, at the heart of your question is a range of new and expanding partnerships, many of them truly incremental. Our strategy to diversify demand and meet advertisers where they wish to transact, our ability to prove performance through our 100% authenticated identity, our scale, the unique ad units we talk a lot about, and our data interoperability, and our investment in tools and measurement, all of this is helping our partners, particularly as they invest in data and match their data with Roku's high-fidelity signals. So all of it's unlocking new revenue, deepening existing relationships as well, and strengthening, I think, our position as the most performant and easiest to work with CTV Platform.

Thank you very much.

One moment for our next question. Our next question comes from Justin Patterson with KeyBanc. Your line is open.

Hi. Thanks for taking the question. Could you talk more about the significance of Roku Channel becoming the number two app on your Platform in the U.S.? How does that change your conversations with content providers, just given that reach? And at the same time, how does that change the timeframe to really do deeper integrations with more DSPs? Since it seems like you've got a lot of supply there that needs to be filled? Thank you.

Hey, Justin. This is Anthony. I'll start and then turn this over to Charlie. We have ad inventory access across our entire Platform. The Roku Channel is part of it. It's obviously an important part of it. Like you mentioned, it's the number two app on the Platform now by engagement. Globally, the Roku Channel engagement grew 84% year-over-year. It's a powerful asset to have access to that large amount of inventory engagement and reach and that is a powerful asset for us. So, we're going to continue to lean into that. But I'll let Charlie talk more about your question.

Sure. Hey, Justin, I appreciate the question about the relationship with content providers. We have unmatched scale. We talk a lot about being the lead into television. If you think about it, before anyone makes a choice about what they're watching, we have a Home Screen that reaches households with over 125 million people in it every day, almost Super Bowl-sized ratings every day. As content providers, they absolutely look at us for unmatched scale to provide an audience that guides people into their content. From our position, we root for all of television and really use our unique assets, our Home Screen assets to drive engagement. There's a symbiotic relationship, and as they move toward performance and really have to watch every marketing dollar, we prove performance and we've invested in measurement and other tools that make us very good at driving engagement, retention, and subscription. So that's the content provider side. In terms of what it does for the DSPs, we talk a lot about being able to meet advertisers' demands at every price point and all up and down the demand curve, if you will. A great example of that is our Home Screen units, which are unique and of unique broad reach, and also the performance signals we can send to our clients. We also have live sports, Major League Baseball, a lot of focused originals, and content destinations. If that's at the top of the pricing curve, you can say we have the tonnage you described, which meets a lot of advertisers' needs and allows us to be flexibly priced all the way down the demand curve. In respect to your question about timeframe and DSPs, to be as big as we are as an AVOD platform and the fastest growing, it really is a powerful one-two punch, and the programmatic execution allows us to be the most performant as well.

I want to emphasize that while I agree with everything Charlie said, the success of the Roku Channel in becoming a top five, then top three, and now the number two channel on our Platform highlights its strength. We have excellent content in the Roku Channel, but we aren’t spending excessive amounts of money on it. What truly sets us apart is our outstanding Platform and operating system that enhance engagement with the Roku Channel, showcasing its capabilities. We plan to leverage this strength to boost subscriptions, advertising, and Frndly, which is now part of Roku. The Home Screen and the entire user interface offer many advantages, and the Roku Channel’s rapid rise to number two is a testament to that power.

Thank you. One moment for our next question. Our next question comes from Laura Martin with Needham. Your line is open.

Yeah. Great numbers you guys. Congratulations on this too. Anthony, I don't like this one, but let's start with the hard one. So I understand that Frndly drives your subscription revenue. However, I would like you to tell us why you think the virtual MVPD market is a transitory market and not going to zero. And then staying on Frndly for this question, Charlie, can you talk about how it aids your bundle of ad services and why it doesn't look backwards into the linear TV space, which I think Wall Street thinks is dying, rather than stick to streaming, which is the growth aspect of advertising. So that's my first one on Frndly. Thanks.

Hey, Laura. Thanks for that hard question. I don't think it's that hard. I mean, so, yeah, I agree that if you look at sort of cable subscriptions and their replication as virtual MVPDs, it's easy to think that and believe that that's not going to last as a bundle or as a market forever. But linear is a form of entertainment engagement that is very popular. It's actually growing in popularity. On our Platform, linear channels, sometimes people call them fast channels, these are streaming linear channels. They're very popular and a huge form of engagement. A lot of people like to just flip through the channels. I think of Frndly as a lot of brands that I think will stick around. Things like Lifetime, Walmart, A&E, these are brands that are popular. They have good content. I don't think of them as a virtual MVPD. I think of them as linear channels in a paid tier that can grow the paid tier of linear channels. Linear channels are very popular in streaming as well. They're very popular on our Platform as well. I'll let Charlie answer your question about the bundle of ad services.

Yeah. Thanks, Laura, for the question. I actually think Dan answered it in the last question, which is the power of our Platform is staggering. I'll answer this first as a programmer because I have the whole media business. I've got the content side in that team and the ads team. I look at the content team and the way they use the power of the Platform to elevate partners' content. I think there are brands inside Frndly that will be elevated simply by being focused on by Roku. That's exciting for us as programmers and allows us to root for all the television and provide a better lead-in for it. So this is a good home for that bundle of services. On the ad side, I think Frndly will benefit simply by being inside of our recommendation engines, being inside of our sales team. Both of these teams are so capable and able to elevate content that it's great to do this for us alongside doing it for our partners.

I'd just like to quickly add that Frndly is growing and growing well. We brought it in as a growth company and we do think that we can grow it faster. It will also be adjusted EBITDA margin accretive in its first full year for us.

Fantastic. Okay. My second one is on data. Wall Street has decided that third-party data is going to zero and that first-party data is basically the only thing that has most competitive advantage. You guys have world-class first-party data, but you do not sell it independently to third parties, either to LLM, which would make easy sense because it's 80% margins, or even to iSpot, Samba, to these guys that aggregate and actually make a living on selling CTV, let me call it on a smaller scale. So can you explain the logic of not bundling, really packaging your first-party data for CTV and selling it to others for a revenue stream, please?

Yeah. So Charlie, we'll take that.

Sure. Laura, first of all, I love the way you describe our data. You're absolutely right. We took a unique approach to the upfronts this year. We spoke directly to each holding company. The reason is they are all solving unique problems for their clients that all come back to the same desired result, proving outcomes for businesses. To have a 100% authenticated audience, which Roku does, and to have unmatched scale the way we do with over half the broadband households using Roku as their front door to television, it really is a differentiator. One of the terrific things about Roku writ large is that we still have more opportunities to exploit over time. But I think about our data relationships this way: we have a multi-billion-dollar business, and all the opportunity Dan and Anthony have been talking about on this call, the best way to take care of our partners, which are the advertisers and content companies inside of the media side of the business, is to make sure that we serve them. All the data they're investing in, which is the missing part of your question, is made better and more powerful and the media more performant by matching it with our high-fidelity signals. For the short- and medium-term, the best way for us to deploy the data is to create this remarkable differentiated platform that's growing as much as it is, and for us to hydrate their data with ours and improve outcomes for our customers. I talk a lot about how Roku has moved from building incrementality, and we are now building fundamental, really the base of their performant businesses. That's what I'm focused on, and I think that's the best use of our data.

This is Anthony. I will just add that, I mean, Charlie covered it, but just to be super clear about it, if you're an advertiser and you buy ads from Roku, but you go through a third-party DSP, those arrangements often have access to our data. Targeting based on our data is part of those fields and it's part of the reasons advertisers want to work with us. We understand the value of our data. There are a lot of activities going on to expand the way we monetize our data. We just haven't necessarily announced what they are or talked about them directly.

Thank you very much.

One moment for our next question. Our next question comes from Matt Thornton with FBN Securities. Your line is open.

Hey. Good afternoon, guys. I guess two if I could. The first one's a housekeeping one, probably for Dan. Frndly TV, is that assumed in full year or 2Q guidance, or would that be incremental? That's the first question. Second question, as you think about tariffs and the impact on the Devices business and volumes and the balance of the year, I'm just curious kind of what you're assuming for the balance of a year in guidance? And tied to that, how quickly can you move sourcing, production, warehousing? I'm sure you've got lots of different scenarios kind of planned out, but I guess is that something that can get moved in days or weeks, or is that months or quarters once we get final clarity on the end tariff rates? Thanks, guys.

Yeah. Hi, Matt. Thanks for the question. When we gave full year guidance in February, we assumed several initiatives that have not yet launched in both our subscriptions and advertising activities. We mentioned at the time, or I mentioned at the time, that we're giving a full year outlook grounded in the best information we had at the time. Frndly was one of the many initiatives we've been working on, and we're excited to have them as part of Roku. We're very confident that we can leverage the power of our Home Screen and Platform and grow Frndly subscriptions even faster. Again, it's one of many initiatives that we had at the time, so yes, Frndly is included. We have, as Anthony said, many other initiatives that we look at when we provide guidance. We expect Frndly to be adjusted EBITDA margin accretive in the first full year.

Yeah. Hi, Matt. This is Mustafa. Look, we have a diversified manufacturing strategy already in place. We manufacture in multiple countries with multiple factory partners. That provides us quite a bit of agility and flexibility and helps mitigate the impact of the tariffs. Our teams are continuing to optimize our overall manufacturing footprint. As things change, they are ready to be able to move quickly from one place to another. Based on the current tariff structure that's in place, we do not anticipate a material change to our Devices gross profit dollars for the full year. At the same time, we already implemented some small price increases. We're passing some of the cost to consumers and we're continuing to monitor the environment, remaining flexible in terms of price increases. Just want to make sure we stay competitive but at the same time continue to monitor the demand environment. Another positive mitigating factor for us is how we distribute our Roku operating system to consumers. Our OS distribution strategy has three pillars. We use our streaming players made and sold by us, our first-party TVs also made and sold by us under the Roku brand, and third-party TVs made and sold by Roku TV licensing partners. Not all of the tariff impact is carried primarily by us. Some of it is mitigated by our third-party TV partners. If TV prices increase due to tariffs and the demand softens, our streaming players are a great way for consumers to upgrade and extend the life of their existing TVs at a much lower price point. We have a great selection of streaming players ranging from $20 to $99. They're a great alternative for consumers to upgrade their streaming.

Hey Matt. This is Anthony. I'll just add quickly that one possible outcome of tariffs is that overall TV unit sales decline a little. It's unlikely to hurt our market share. We're well-positioned, much better positioned than others given our significant penetration in over half of U.S. broadband households. Our scale is continuing to grow, and we're on track to achieve 100 million streaming households, a milestone we set to achieve a couple of calls ago.

Thank you. One moment for our next question. Our next question comes from James Heaney with Jefferies. Your line is open.

Great. Thanks for the question. Dan, can you just walk us through how we should be thinking about the revenue trajectory for Platform growth just for the remainder of the year? I know you'll have the tough political comp in the second half, but just any other puts and takes that we should be considering?

Yeah. We gave the Q2 guide, we gave the full year guide. I think Q3 and Q4 will have probably a smaller growth rate in Q4 simply because of the very large quarter we had in Q4 of last year with 25%, and it was, I believe, 19% excluding political. For Q3 and Q4, I think we'll probably have a slight sequential step down in growth rate in Q4, but we'll see and will update you. We have many initiatives that we're working on, and we'll update you on that on Q3 and Q4 when we report our Q2 results.

I think also just one reminder, there were a lot of 606 adjustments in FY 2024, and Q2 was the largest of those adjustments at just over $16 million. We had a fairly large adjustment in Q3 and a much smaller one in Q4. We had no adjustments in Q1, as we said at the time. We didn't expect to have, nor does our guide imply any adjustments for Q2 or the rest of this year. We are comparing especially in Q2 and Q3 to some adjustments. If you back out 606 in Q2, we are close to the same growth rate as we achieved in Q1. It's very close to that 17% if you back out 606 in Q2.

Okay. Yeah. Great. Appreciate the extra detail. And maybe just one more just on Home Screen. We'd just love to hear how you're thinking about the growth drivers outside of the M&E vertical. And then just curious if there are any verticals you'd call out where you've seen traction and others that you're looking to expand into just on Home Screen? Thanks.

Sure, James. This is Anthony, I'll take that. Just to remind everyone, our initiatives, our strategy to grow Platform revenue, one is to grow our ad business. A big part of that is integration with third-party DSPs, really embracing them as partners and deepening our integration with them. Another is focusing on our subscription business, which we think has a lot of room to continue to grow. The third is just overall leaning into the Roku Experience, which users start every time they sit down to watch television with a Roku Home Screen. There are a lot of UI elements adjacent to the Home Screen. We have an iconic, simple, powerful Home Screen that's very popular with our customers. We’re testing lots of different Experiences in the Home Screen, and I think it’s going to continue to have a material impact on our growth. For example, we recently added a single new row to the Home Screen with recommendations, and we’re seeing that drive significant increases in subscription signups as well as significant engagement. The Roku Channel grew 84% globally year-over-year in the quarter. That’s just one example, but there are lots of other things we’re looking at and testing on the Home Screen. We have a team working on it now, and I think it will really drive our growth.

From the ad sales point of view, I mentioned earlier that the Home Screen reaches households with 125 million people in it every day. That kind of reach is unique. It has been a great place for us to partner with advertisers. It works really well for M&E, but we've seen a lot of interest beyond that as well. I think I mentioned a marquee video ad unit for Hellmann's. We've seen a lot of people pushing toward performance utilize the Home Screen, especially marquee video and some of the takeovers. We recently had one for the Simpsons that got significant social chatter. It's really powerful, and we're seeing it well beyond the M&E vertical.

When we think about the Home Screen, we also think about the Roku Experience more broadly and it includes Experiences that are engaging in their own right, like Roku City, which is extremely popular. We just keep adding new features, promotions to Roku City, and features for people to watch.

One moment for our next question. Our next question comes from Steven Cahall with Wells Fargo. Your line is open.

Thank you. Dan, if we could maybe dig in a little more to what you talked about with the Platform revenue growth. I was getting to the same place that Q2 looks a lot like Q1 underlying. If we think about the back half of the year and we take out both 606 and political, is it logical to assume some deceleration just as you start to comp some of the DSP integrations and other things that you started in late 2024, or do you think that growth rate is sustainable for a little longer, because I know there's a lot of work that is still ongoing? I'd just love to get a sense of that underlying growth rate maybe more for the medium-term? Also, the 51% Platform margins for Q2; that's a little bit of a degradation from what we've seen historically. Not a lot, but a little bit. Is that just mixed because you're growing AVOD much faster than some of the other parts of the Platform revenue or anything else we should think about in the margin mix at Platform? Thank you.

Yeah. Thanks, Steven, for the question. Let me take the second part of that question first on the 51% guide. As a reminder, in February, we mentioned Platform gross margin would be 52% to 53%, which is roughly in line with our prior year margins when you exclude the 606 adjustment in FY 2024. Within Q1 and into the first month of Q2, we've experienced a greater shift from guaranteed to non-guaranteed, and therefore, a lot more on the programmatic side given the uncertain macro environment. We view this as positive as we're able to meet the advertiser along any point of the CPM demand curve. The mixed shift from guaranteed to non-guaranteed does have a modest impact on margins within our advertising and Platform segment. That’s why we're guiding to 52% for the full year. It’s a very modest mixed impact. We’ll see if the non-guaranteed versus guaranteed stays where it is now or if it goes back to pre-macro environment levels in H2, that would have a slight positive impact on margins. But right now, we expect that trend to stay where it is, which is why we're seeing 52% margins. I do believe that we can maintain and grow our margins over time on a mixed adjusted basis because we have a lot of positive initiatives going on that can help margins as well as all the volume and increase in Platform revenue that we discussed. To the first part of your question, I absolutely believe team growth rate is sustainable over the longer period. If you back out 606 and political, you'll see that growth rate in the back half of the year as well. The only caveat would be Q4 could see slight deceleration due to the very large volume last December, but we're well positioned to take advantage of that.

Great. Thank you.

Hello, Michael. Your line is open.

Great. Can you hear me?

Yes. I can hear you.

Are you guys there?

Great. Thanks.

Conrad, are you still there?

We're still here.

Go ahead, Michael.

Thank you. I just want to get an update on Devices. In the fourth quarter letter, you started to grow 12% this year, and now you're saying it should be flat. I know you've had a good start to the year, but what's your view on just Device demand over the year, and why the flattening of the outlook versus where you were just a couple of months ago?

This is Anthony. I will pass it over to Mustafa or Dan. Overall, our main focus is not on Device revenue. We are concentrating on growing Roku households, which primarily comes from our partners, including our TV partners, as well as our own Devices. By lowering prices, we can sell more Devices and increase the number of households. Dan will discuss revenue further, but it's not our primary focus. Our focus is on Device unit sales, particularly through third-party partners, and achieving growth that contributes to an increase in Roku households. That's our key performance indicator.

Anthony's absolutely right. Thanks for the question, Michael. We are not focused on Device revenue. Device revenue can be very lumpy because it's driven by our first-party TVs, which we recognize revenue on, whereas, opposed to our third-party OEM-based TVs, we don't recognize revenue on. Players, we've always recognized revenue on. That is fairly steady for us and we've got good margins on that. However, for first-party TVs, it can be very lumpy depending on the quarter, depending on what our actual sell-in to the distributor is. What we look at is our units, our market share in terms of units and our streaming households, which are growing in all countries, including the U.S. We think it'll continue to grow in all countries, including the U.S. Anthony mentioned we're on track to hit 100 million streaming households. So we feel very good about that. Again, we guide to Platform revenue because that is where we monetize those over 90 million streaming households that we currently have. Device revenue is difficult and very lumpy in the short term. It's not something we pay a ton of attention to. It's more about the unit volume that we ship.

Okay. Thanks a lot.

Ladies and gentlemen, this does conclude the Q&A portion of today's conference. I'd like to turn the call back over to Anthony for closing remarks.

I'd just like to say thanks to our employees, customers, advertisers, and content partners. Thank you for listening.

Ladies and gentlemen, this does conclude today's presentation. You may now disconnect and have a wonderful day.