Rumble Inc. Q2 FY2025 Earnings Call

Good morning, ladies and gentlemen, and welcome to Rumble Inc. Second Quarter 2025 Earnings Call. Please note, this event is being recorded. I would now like to turn the conference over to Shannon Devine, Investor Relations for Rumble. Please go ahead.

Thank you, operator. I'm here today with Chris Pavlovski, Founder, Chairman and CEO of Rumble; and Brandon Alexandroff, CFO. A press release detailing our second quarter 2025 results was released yesterday and is available on the Investor Relations section of our website. Before we begin the formal presentation, I would like to remind everyone that statements made on this call may include predictions, estimates or other information that might be considered forward-looking. All forward-looking statements are made only as of the date of this call and should be considered in conjunction with the company's cautionary statements in our earnings release and the factors included in our filings with the SEC. Future company updates will be available via press release and the company's identified social media channels. I will now turn the call over to Rumble's Founder, Chairman and CEO, Chris Pavlovski.

Thanks, Shannon. Let's get right to it. Many of you yesterday saw the press release regarding our intent to acquire AI company, Northern Data. I'm not going to be able to discuss that potential transaction during this briefing or answer any questions in the Q&A session. I will be limiting my remarks to the following. As noted on our last earnings call, our management team is very seriously focused on M&A strategy and evaluating strategic opportunities as they come. The announcement this morning is consistent with our ongoing pursuit of these opportunities. As described in the press release, Northern Data is a leading provider of AI and high-performance computing solutions and operates primarily through Ardent, its data center business, and Taiga, its GPU-as-a-Service business. Rumble has informed Northern Data that it is interested in pursuing a potential exchange offer in which the shareholders of Northern Data would receive newly issued Class A shares of Rumble common stock in exchange for their Northern Data shares. Rumble has received positive feedback from Tether, the majority shareholder of Northern Data, regarding the potential offer on the preliminary terms described in the press release. It is important to note that Rumble has not made a final decision yet to launch the potential offer and still needs to complete additional work. The contemplated transaction, if pursued and completed, would be the latest step towards a shared vision between Tether and Rumble to democratize compute while providing unfettered access to infrastructure. This would be achieved by the delivery of GPU-as-a-Service and data center power, both of which would leverage Rumble's existing high-growth cloud business. Before we move on, please note that this offer is preliminary and subject to additional work, negotiation and finalization of key terms. I encourage everyone to review our press release for further information, including certain risks, conditions and uncertainties relating to the potential offer. As you can imagine, the excitement internally at Rumble is hard to hold back. Rumble is embarking on new frontiers backed by what I believe to be one of the most innovative and forward-thinking companies in the world, Tether. This is driving a completely new mandate for Rumble. The second quarter was a foundational quarter for Rumble. From a user perspective, we held strong at 51 million MAUs, our eighth consecutive quarter above the 50 million mark. And when compared to Google Universal Analytics Q2 2023 number, which was post midterm elections, we are noticeably up. Most importantly, this was our first full quarter without America's and Rumble's largest live streamer, Dan Bongino. Dan's transition to the administration speaks to his leadership. While we're incredibly proud and supportive of his journey, the real story is this: Rumble didn't miss a beat. That speaks volumes about the depth of our creator base and the stickiness of our platform. From a monetization perspective, we delivered $25.1 million in revenue, up about 12% year-over-year and also up sequentially quarter-over-quarter, a result I'm incredibly proud of, especially as we lap the election year surge. On our previous calls, I discussed the shift in corporate America as a potential tailwind for our business, fueling our growth. Although we are still early, this critical transition is manifesting itself in unique ways. I previously mentioned some early progress with brands such as Chevron, which has committed to re-upping their campaign in America's largest injury firm, Morgan and Morgan, onboarded in Q2. This quarter, we saw a major theme, partnerships, just like the uphill battle of brands and has been very challenging to build our partnerships with other companies, which forced us to find growth in isolation. Now in this new environment, we are creating an ecosystem and making meaningful progress in building out partnerships that will lay a strong foundation for growth. For the first time, I can say it feels like we have increasing momentum in this aspect of our business. Let me highlight a few wins. First, Cumulus Media. We've inked a strategic partnership spanning Cumulus Radio stations, Westwood One and the Cumulus podcast network. This multi-pronged partnership allows our respective sales teams to work hand-in-hand, unlocking new ad opportunities while bringing Cumulus premium content to Rumble. Second, we've signed a broad-ranging agreement with a leading AI player from an advertising partnership to a tech integration. This is not related to last night's announcement, but continues to demonstrate how bold, ambitious, and committed we are on the AI front. We'll be providing more details later in the quarter, but this is the most we can say about that at this moment. Now Tether, no partnership has more overall impact right now. In the second quarter, Tether began advertising on Rumble and is helping accelerate our most exciting upcoming launch, the Rumble Wallet. Launching in Q3, Rumble Wallet will be a noncustodial wallet used initially for tipping creators on the Rumble video platform with Bitcoin, Tether USDT, and Tether Gold. For those unfamiliar with noncustodial wallets, they allow you to directly own your cryptocurrencies and are not reliant on a centralized authority for access. This shared decentralized philosophy is a cornerstone of the Rumble Tether partnership. As we launch Rumble Wallet, we plan to activate the full Rumble community and also get very aggressive with onboarding new creators. We will do this by leveraging Rumble Studio to enable promotional Rumble Wallet ad reads at scale. Think about how everyone wins here. On one side, creators use Rumble Studio to multi-stream to all platforms, including Rumble. They then perform Rumble Wallet ad reads to generate revenue. On the flip side, Rumble side, more people are streaming to Rumble, more people are watching content on Rumble, and Rumble Wallet is being promoted and endorsed across the Internet. As previously stated, Tether has already begun advertising in Q2 with Rumble. With Rumble Wallet, we anticipate that this will grow in future quarters. As you can imagine, we believe and anticipate Rumble Wallet will ignite growth for Rumble's video platform, both domestically and internationally. As part of this launch, in keeping with our theme of partnerships, I want to discuss MoonPay. MoonPay will power all crypto on and off ramps within Rumble Wallet, enabling seamless buy, sell, and swap functionality. MoonPay's creative agency Other Life will also leverage Rumble Cloud for next-gen object storage and decentralized compute. Bottom line, partnerships are no longer a someday goal. They're here, they're expanding, and they're creating a meaningful foundation for our next phase of growth. Finally, this leads me to Rumble Cloud and AI. This has obviously been a huge focus of ours. It is clear that AI is going to change the world. If anyone is not aggressively getting into this space, they will become irrelevant very quickly. We have very ambitious plans around this space, particularly how it pertains to our cloud business, which I believe to be the most underappreciated part of our business today. To sum it up, our core business continues to demonstrate its stickiness despite coming off a monumental election year. We made significant strides with a diverse set of partnerships to set us up for future growth. We continue to expand our partnership with Tether, which is aligned with our long-term vision. With Rumble Wallet launching soon, we're accelerating a new phase of growth. Since the transaction with Tether closed, our mandate has changed. YouTube has Google, CoreWeave has Microsoft, Anthropic has Amazon, and now Rumble has Tether. We've always been ambitious, but today, we are in a new position. Our mandate is growth. Unlike big tech, it will be aggressive growth while also protecting a free and open Internet. With that, I'll turn it over to Brandon to walk through the financials.

Thanks, Chris. I'll now take you through our second quarter 2025 financials at a very high level before turning the call over to the operator for Q&A. We reported revenues of $25.1 million, a 12% increase year-over-year. This growth was primarily driven by a $1.7 million increase in audience monetization revenues and a $0.9 million increase in other initiatives. The increase in audience monetization revenue is due to an increase from Rumble Premium and local subscriptions, licensing, and shipping, offset by advertising revenue. Revenue from other initiatives grew $0.9 million, reflecting further traction in our Cloud business. ARPU increased to $0.42, up 24% sequentially, a positive indicator of our enhanced monetization strategy attributable to higher subscription and licensing revenue. Cost of services improved by 26% year-over-year to $26.5 million, primarily from a $10.1 million reduction in programming and content expenses, partially offset by a $1 million increase in other costs, including publisher fees and payment processing. The decrease is primarily due to the expiration of various programming and content agreements. Adjusted EBITDA loss improved to $20.5 million compared to a loss of $28.7 million last year, an $8.2 million improvement primarily related to the previously mentioned increase in revenue and expiration of programming and content agreements. We ended the quarter with total liquidity of $306.4 million, including $283.8 million in cash and cash equivalents, and $22.6 million in Bitcoin Holdings. Our Bitcoin Holdings are carried at fair value and remeasured each quarter. Also, as it relates to cash, we used $17.5 million of cash and cash equivalents during the quarter. We have always been cautiously ambitious with capital deployment. As Chris mentioned, today, we're in a different position. With the incredible backing from Tether and significant resources at our disposal, we believe we have the opportunity to evaluate investing in aggressive growth. That concludes my prepared remarks. Before I turn the call over to the operator, I invite you all to join Chris this afternoon at 1:00 p.m. Eastern Time in an exclusive post-earnings interview with Matt Kohrs to be streamed live on the Matt Kohrs' Rumble channel.

We're now ready to open the line for questions.

I've got a few questions. So just maybe let me ask them one at a time. So you saw nice advertising growth in the second quarter. Can you give us an update on RAC? When could we see an acceleration in advertising? And this is all one question, a long one. And then, Chris, you didn't really talk that much about advertising in your prepared remarks. Should we assume that advertising is going to become a lower priority post the Northern Data announcement in your comments about Tether? So that's question one, and then two more follow-ups.

Jason, this is Chris. The answer to the latter part of your question is no. Advertising will still be a very high priority here. In fact, we're seeing signs, a lot of signs that CPMs should start moving up as we go into future quarters and in future years. Specifically to answer your question about RAC, one of the things that RAC was lacking prior to, I would say, 2025 is that we didn't have the ability to connect with the SSPs and bring our advertising inventory outside of our network and monetize that well on their publishing sites as well. What we're seeing now in Q2, most specifically in Q3, is that we're seeing a lot more publisher inventory come into RAC, and we're also thinking about partnerships with SSPs like PubMatic, et cetera. So there's a lot of partnership activity happening right now in the background of RAC on both ends of advertising and the inventory side. I see it as a very big potential growth opportunity in the coming quarters and years for us. It's definitely something that is extremely high priority within the company.

Okay. And then just on your comment about creators, looking to onboard significantly more creators, are you looking for creators who are not monetizing on their existing platforms or that you plan to offer better monetization terms or both? Where are these content creators going to come from and how do you get them to join?

Yes. There are multiple different strategies we can use. The main strategy will be Rumble Studio. We won't be asking creators to come exclusively. We'll be asking them to use Rumble Studio where they can multi-stream across different platforms. The major benefit here is that they will get paid to start promoting the Rumble Wallet, which will give them a huge incentive to use Studio while generating revenue. We see this as a real opportunity to grow that creator portfolio significantly. Internally, we are scoping out which creators to target, and we're hearing interest from many who are not on Rumble about joining. The marketing initiative around this, both by Rumble and Tether to deploy the Rumble Wallet, is what has everyone excited internally.

Okay. And last one, Brandon, on gross profit loss has improved significantly in the second quarter. Are we on track for positive gross profit in the second half? Can you talk about the path to positive EBITDA and free cash flow from here?

Yes, Jason. With the financial resources we now have in place, as well as our strong partnerships and resulting cash position, materially moving towards adjusted EBITDA breakeven is still important, but it's become a lesser relative priority as we evaluate investing in aggressive growth.

Okay. Any comments around gross profit margins for the rest of the year or just general gross profit?

Not planning on giving guidance around that specifically. However, you clearly saw an improvement this quarter as some of the larger creator agreements started to expire. We will continue to evaluate our optionality going forward.

Your next question is from the line of Francesco Marmo from Maxim Group.

Congrats on the quarter. One, the question first on audience monetization and then one quick follow-up. So audience monetization, first part is MAU above being the way you were expecting to? I understand there's a lot of factors, political and nonpolitical that impacted that cyclicality. But how is the evolution of MAU coming through compared to your internal expectation? Then the second part of that question is on ARPU. That 14% growth in ARPU is quite impressive. I really appreciate the color around the growth in subscriptions. I was wondering if you could give us some insight into the initiatives that you are pursuing to get these results?

This is Chris. With respect to the MAUs, I was very impressed by the MAU number in Q2, especially put against last year in an election year where politics and primaries were the central focus. We don't really have that this year. Importantly, we lost our largest creator, Dan Bongino, on the platform. To be able to achieve 51 million MAUs, which is growth over the midterm post-election Q2 number in 2023, I see that as a major win, especially without Dan Bongino on the platform and in a non-election year. Regarding ARPU, one of the things we've done well since late last year is execute Rumble Premium, and you're starting to see that take effect. We've been increasing mid-rolls and audience monetization across the platform. As we brought in more audience monetization across the platform through RAC, it has propelled Rumble Premium. We're seeing a great feedback loop with respect to advertising and subscription, which is proving to have a good flywheel effect. We’re very confident that in the next couple of quarters, as CPMs start moving up and advertiser demand increases into Q4, we will see a positive impact there.

Great. That was extremely clear. One quick follow-up on the Rumble Wallet marketing initiatives. I assume that most of the initiatives will take place on the Rumble platform. Did you mention that you're going to collaborate with your own creators? Is that going to be the main marketing approach you have planned?

The marketing approach we have planned is definitely to use Rumble creators significantly, but we will also be looking off-platform. We want to promote and endorse Rumble Wallet across different platforms, and we anticipate a larger marketing budget off-platform because the total addressable market outside Rumble is much bigger. The Rumble creators will be a significant participant in this effort as well, driving audience growth both for the wallet and the platform itself. It's essential to note that Rumble Wallet isn’t just about growing the wallet itself; it's also a way to stimulate growth for rumble.com by enabling tipping with cryptocurrencies here, and that's very appealing as it aligns with the goals of creators on Rumble.

Your next question is from the line of Jason Helfstein from Oppenheimer.

Chris, just to your point that you think your current cloud business is underappreciated. Is there a way to size how big your cloud capacity is today versus that of Northern Data?

I’m not going to get into too much detail regarding Northern Data. However, I can say that we are noticing significant interest in Rumble Cloud, coming from a diverse range of entities, including governments and major corporations. We have entered RFP processes with multiple governments and large corporates. We're starting to compete against major players like Amazon, Google, Microsoft, and others. This has us really excited about the potential of Rumble Cloud, as we anticipate this could snowball into more significant opportunities in the next year or two. These RFP processes are long, especially with governments, but we're in the midst of some compelling proposals.

There are no further questions at this time. Ladies and gentlemen, this concludes today's conference call. Thank you very much for your participation. You may now disconnect.