Boston Beer Co Inc DEFA14A, filed Apr 24, 2020
Boston Beer Co Inc (SAM)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934 (Amendment No.)
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Filed by the Registrant |  |
Filed by a Party other than the Registrant |
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Preliminary Proxy Statement |
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CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE 14a-6(E)(2)) |
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Definitive Proxy Statement |
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Definitive Additional Materials |
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Soliciting Material Pursuant to ss.240.14a-12 |
THE BOSTON BEER COMPANY, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
| Payment of Filing Fee (Check the appropriate box): | ||
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No fee required. | |
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Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. | |
| (1) | Title of each class of securities to which transaction applies: | |
| (2) | Aggregate number of securities to which transaction applies: | |
| (3) | Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined): | |
| (4) | Proposed maximum aggregate value of transaction: | |
| (5) | Total fee paid: | |
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Fee paid previously with preliminary materials. | |
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Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. | |
| (1) | Amount Previously Paid: | |
| (2) | Form, Schedule or Registration Statement No.: | |
| (3) | Filing Party: | |
| (4) | Date Filed: | |
Investor Relations Contact |
Media Contact Jessica Paar (617) 368-5060 |
IMPORTANT UPDATE FOR THE
2020 ANNUAL MEETING OF STOCKHOLDERS OF
THE BOSTON BEER COMPANY, INC.
Change in Location of the 2020 Annual Meeting
of Stockholders:
2020 Annual Meeting of Stockholders to be Virtual
Meeting Date: Thursday, May 14, 2020
Meeting Time: 9:00 a.m. (Eastern Time)
Meeting Access: Virtual Stockholder Meeting, www.meetingcenter.io/222621287
As previously announced, our 2020 Annual Meeting of Stockholders will be held on Thursday, May 14, 2020 at 9:00 a.m., Eastern Time. However, due to the public health impact of the coronavirus outbreak (COVID-19) and to support the health and well-being of our coworkers, stockholders, and our community, the location of our Annual Meeting has been changed from an in-person meeting to a virtual-only meeting via live audio webcast. Unfortunately, you will not be able to attend the Annual Meeting in person.
As described in the previously distributed proxy materials for our Annual Meeting, you are entitled to participate in the meeting if you were a stockholder as of the close of business on March 16, 2020, the Record Date.
To access the virtual Annual Meeting, please click the Virtual Stockholder Meeting link. To log in on the day of the meeting, you will be required to have a control number and password. The password for the meeting is SAM2020. If you were a shareholder as of the close of business on the Record Date and have your control number, you may vote during the Annual Meeting by following the instructions available on the meeting website.
For registered stockholders, the control number can be found on the proxy card, notice, or email Computershare sent to you in early April.
If you hold your shares through an intermediary, such as a bank or broker, you will need to register in advance to attend the virtual Annual Meeting. To register, please submit your name, email address, and proof of your legal proxy reflecting your Boston Beer common stock holdings as of the Record Date to legalproxy@computershare.com by 5:00 p.m., ET, on May 11, 2020. You will receive a confirmation email from Computershare of your registration.
We encourage our stockholders to submit questions in advance, before Friday, May 8, to BOD@bostonbeer.com. Our Founder and Chairman Jim Koch will try to address relevant questions.
Closed captioning will be provided for the duration of the virtual meeting.
Whether or not you plan to attend the virtual Annual Meeting, we urge you to vote and submit your proxies in advance of the Annual Meeting by one of the methods described in the proxy materials previously distributed.
Please note that the proxy card included with the proxy materials previously distributed will not be updated to reflect the change in location and may continue to be used to vote your shares in connection with the Annual Meeting.