6-K
Scienjoy Holding Corp (SJ)
UNITEDSTATES
SECURITIESAND EXCHANGE COMMISSION
Washington,D.C. 20549
FORM6-K
REPORTOF FOREIGN PRIVATE ISSUER
PURSUANTTO RULE 13A-16 OR 15D-16 UNDER
THESECURITIES EXCHANGE ACT OF 1934
Forthe month of December 2020
CommissionFile Number: 001-38799
SCIENJOYHOLDING CORPORATION
(Exact Name of Registrant as Specified in Its Charter)
3rdFloor, JIA No. 34, Shenggu Nanli
ChaoyangDistrict, Beijing
People’sRepublic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F ☒ Form 40-F ☐
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐
CONTENTS
On December 15, 2020, Scienjoy Holding Corporation (the “Company”) issued a press release announcing that the Company has been invited to present at the LD Micro 500 Virtual Conference (the “Conference”), which is being held on December 14 and 15, 2020.
Copies of such press release and the presentation used by the Company at the Conference are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Report on Form 6-K and incorporated herein by reference.
1
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Scienjoy<br> Holding Corporation | ||
|---|---|---|
| Date:<br> December 15, 2020 | By: | /s/<br> Xiaowu He |
| Name: | Xiaowu<br> He | |
| Title: | Chief<br> Executive Officer |
2
EXHIBITINDEX
| Exhibit No. | Description |
|---|---|
| 99.1 | Press Release, dated December 15, 2020 |
| 99.2 | Presentation, dated December 2020 |
3
Exhibit99.1
ScienjoyHolding Corporation To Present at the LD Micro 500 Virtual Conference on December 15, 2020
Beijing, December 15, 2020 (NEWSWIRE) – Scienjoy Holding Corporation (“Scienjoy”, the “Company”) (NASDAQ: SJ), a leading live entertainment mobile streaming platform in China, has been invited to present at the LD Micro 500 Virtual Conference(“the Conference”), which is being held on December 14 and 15, 2020.
The Company’s management is scheduled to present at 9:40 a.m. Eastern time (12:40 p.m. Pacific time) on Tuesday, December 15, 2020. The presentation will be webcast live and made available for replay here. To learn more about the LD Micro 500, please visit https://ve.mysequire.com/.
Aboutthe Conference:
| ● | 350+<br> companies will provide updates to LD Micro’s large, active, and vibrant community |
|---|---|
| ● | 20-minute<br> online presentations from December 15, 2020 |
| --- | --- |
| ● | Company<br> executives have the option of setting up one-on-one virtual investor meetings with patrons |
| --- | --- |
| ● | Interviews<br> with some of the most influential people on both sides of the trade |
| --- | --- |
To schedule a meeting with management, please contact your LD Micro representative, at eric@ldmicro.com, visit www.ldmicro.com
AboutScienjoy Holding Corporation Limited
Founded in 2011, Scienjoy is a leading show live streaming video entertainment social platform in China. With more than 200 million registered users, Scienjoy currently operates four primary online live streaming brands on five mobile apps: Showself, Lehai, Haixiu and BeeLive International and BeeLive Chinese (Mifeng), each using Scienjoy’s own mobile applications. Through this collection of online live streaming brands, Scienjoy has created a vibrant, interactive, and close community. Scienjoy operates a mobile live streaming business through which it provides live streaming entertainment from professional “broadcasters” to end-users, allowing for the operation of live social video communities. Using Scienjoy’s mobile applications, users can select broadcasters and enter real time video rooms to interact with them. In addition to real-time interactions, users can also view photos posted by broadcasters on their personal pages, leave comments, and engage in private chats with broadcasters when they are not streaming. In addition, users can also play fun and simple games by using virtual currencies within the video rooms while watching the live streaming of a broadcaster. For more information, please see http://ir.scienjoy.com/.
AboutLD Micro
LD Micro was founded in 2006 with the sole purpose of being an independent resource in the microcap space. What started out as a newsletter highlighting unique companies has transformed into an event platform hosting several influential conferences annually (Invitational, Summit, and Main Event). In 2015, LDM launched the first pure microcap index (the LDMi) to exclusively provide intraday information on the entire sector. LD will continue to provide valuable tools for the benefit of everyone in the small and microcap universe.
InvestorRelations Contact
Ray Chen
VP, Investor relations
Scienjoy Inc.
+86-010-64428188
ray.chen@scienjoy.com
MediaRelations Contact
Anna Huang
ATIF Holdings Limited
+86-139-2726-7157
SJ@atifchina.com
Exhibit99.2
We spread joy through science and technology Investor Presentation December 2020
2 Forward - Looking Statements This Investor Presentation includes “forward - looking statements” within the meaning of the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995 . Forward - looking statements can be identified by the use of words such as “forecast,” “intend,” “target,” “believe,” will,” “expect,” “estimate,” “plan,” and “project” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters . Such forward - looking statements include statements about our beliefs and expectations and the estimated financial information and other projections contained herein . Examples of forward - looking statements include, among others, statements made in this Investor Presentation regarding the revenues, earnings, performance, strategies, prospects and other aspects of the business of Scienjoy . Forward - looking statements are neither historical facts nor assurances of future performance . Instead, they are based only on management’s current beliefs, expectations and assumptions . Because forward - looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control . Actual results and outcomes may differ materially from those indicated in the forward - looking statements . Therefore, you should not rely on any of these forward - looking statements . Important factors that could cause actual results and outcomes to differ materially from those indicated in the forward - looking statements include, among others, the following : ( 1 ) the inability to recognize the anticipated benefits of the future development, which may be affected by, among other things, competition, the ability of Scienjoy to grow and manage growth profitably, maintain relationships with third parties and partners, obtain adequate supply of raw materials and retain its management and key employees ; ( 2 ) changes in applicable laws or regulations ; ( 3 ) the possibility that Scienjoy may be adversely affected by other economic, business, regulatory, and/or competitive factors ; ( 4 ) the impact of foreign currency exchange rates and interest rates fluctuations on the results of Scienjoy ; and ( 5 ) other risks and uncertainties indicated in the Definitive proxy statement of HHHH (the “Proxy Statement”) filed on April 10 2020 by HHHH with the Securities and Exchange Commission (the “SEC”) in connection with the Business Combination, including those under “Risk Factors” therein, and other documents filed or to be filed from time to time with the SEC by Scienjoy . You are cautioned not to place undue reliance upon any forward - looking statements, which speak only as of the date made . Scienjoy undertakes no obligation to publicly update any forward - looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except as required by law . Industry and Market Data In this Investor Presentation, Scienjoy relies on and refers to information and statistics in the sectors in which it intends to compete . Scienjoy obtained this information and statistics from third - party sources believed to be reliable, including reports by market research firms . Scienjoy has supplemented this information where necessary with its own internal estimates, taking into account publicly available information about other industry participants and its management’s best view as to information that is not publicly available . Scienjoy has never independently verified the accuracy or completeness of any such third - party information . Additional Information and Where to Find it Scienjoy or HHHH, has filed or will file relevant materials with the Securities and Exchange Commission (the “SEC”), including the definitive proxy statement on Schedule 14 A . INVESTORS AND SECURITY HOLDERS OF SCIENJOY ARE URGED TO READ THESE MATERIALS (INCLUDING AMENDMENTS OR SUPPLEMENTS THERETO) AND ANY OTHER RELEVANT DOCUMENTS THAT SCIENJOY WILL FILE WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT SCIENJOY . The definitive proxy statement and other relevant materials in and any other documents filed by Scienjoy with the SEC, may be obtained free of charge at the SEC’s website (www . sec . gov)
3 This investor presentation (“Investor Presentation”) is for informational purposes only and does not constitute an offer to s ell , solicitation of an offer to buy, or a recommendation to purchase any equity, debt or other financial instruments of Scienjoy Holding Corporation (“Scienjoy” or “Co mpa ny”) or any of Scienjoy’s affiliate securities (as such term is defined under the U.S. federal securities laws). The data contained herein is derived from vario us internal and external sources. No representation is made as to the reasonableness of the assumptions made within or the accuracy or completeness of any other i nfo rmation contained herein. All levels, prices and spreads are historical and do not represent current market levels, prices or spreads, some or all of which may hav e c hanged since the issuance of this document. Any data on past performance, modeling contained herein is not an indication as to future performance. Scienjoy ass ume s no obligation to update the information in this Investor Presentation. Scienjoy does not accept any liability whatsoever for any losses arising from the use of this Investor Presentation or reliance on the information contained herein. Nothing herein shall be deemed to constitute investment, legal, tax, financial, accounting or o the r advice. This Investor Presentation is being provided for use only by the intended recipient. No representation or warranty (whether expressed or implied) has been made by Scienjoy or any of its affiliates with respect to the matters set forth in this Investor Presentation. Only those particular representations and warranties of Scienjoy or any of its affiliates made in a definite wr itt en subscription agreement, if any, regarding the matters set forth in this Investor Presentation (which will not contain any representation or warranty relating to this Inves tor Presentation or information contained in or omitted from this Investor Presentation) when and if executed, and subject to such limitations and restrictions as specified the rein, shall have any legal effect. At any time upon the request of Scienjoy for any reason, recipient shall promptly deliver to Scienjoy or securely destroy this Investor P res entation and any other documents furnished to recipient by or on behalf of Scienjoy without keeping any copies, in whole or part, thereof.
Why SCIENJOY ? LARGEST Your choice of tapping into the world’s largest live streaming market NO.1 No. 1 in talent show mobile live streaming sector in China $130M Revenue Appealing financial fundamentals P/E Below market average P/E Share Price On the verge of rising trend of share price 4
HQ in Beijing, China A USD 240M+ Market Cap ( 1 ) company . Cover China, Middle East AND South East Asia . ( 1 ) Based on share price as of 11 st December. 2020 ； （ 2 ） Sources : Analysys ；（ 3 ） In Terms of Active Users . No.1 Ranking in Talent Show Live Streaming Sector in China Users Analysis in Talent Show Live Streaming Genre July 2020 (2) Active User Market Share ( 3 ) 5 Entertainment Live Streaming Game Live Streaming Ecommerce Live Streaming TAOBAO MOMO
15 Entertainment Ecommerce MCN Live Streaming Full Ecosystem User Broadcaster MCN Monetarization in Wechat , Titok and other video platforms Content Creation Licensed Training College to provide fresh blood in both ecommerce and entertainment Sector KOL Training Talent Show Live Streaming Voice Live Streaming Video Dating Ecommerce Live Streaming Online Shopping Mall Medical Cosmetology Entertainment Ecommerce
0 5 10 15 20 25 30 2018 2019 2020 M USD Annual PBT 0 20 40 60 80 100 120 140 160 180 200 2018 2019 2020 M USD Annual Revenue 0 20 40 60 80 1Q 2Q 3Q 4Q M USD Quarterly Revenue 2019 2020 14.75% 8.9% 29.13% 49.75% (4) 21.50% 30.65% 6.3M 5.5M 1 ) ARPPU refers to Average Revenue Per Paying User. 2) All above KPI refer to 3Q figures except Active broadcasters which sho w t otal number from incorporation. 3) Refer to first 9 months 2020. 4) Based on 3Q Press Release showing revenue estimate of RMB to 405M at 4Q. Key Operating Indicator ( 1 ) $ 131M Revenue - 2019 Financials $144 Quarterly ARPPU 3.1% Quarterly Paying Ratio 10M+ Quarterly Active User 243M Registered Users to - date > 200K Active Broadcasters (2) $ 22.5M Non GAAP Net Profit - 2019 23.8% Gross Profit Margin (3) 17.3% Non GAAP Net Profit Margin (3) 7 Earnout Target 2020
2020/5/7 ： 8.92 2020/10/27 ： 5.81 2020/11/19 ： 10.32 2020/12/11 ： 8.68 5.00 6.00 7.00 8.00 9.00 10.00 11.00 5/7/2020 6/7/2020 7/7/2020 8/7/2020 9/7/2020 10/7/2020 11/7/2020 12/7/2020 USD 8.6x 39.x 83.1x 7.5x 10.8x 30.3x (1) (2) Bloomberg 2020/12/11 data FY 2019 Price/Earnings （ 1 ） Average: 34.1 x Discount: 75 % Share Price Performance (2) 8 NASDAQ Listin g Share price raise @ approx. 50% in the past 1 month
http://ir.scienjoy.com Click the following link to see our landing page if you want to receive : https://go.mysequire.com/scienjoy/