Brera Holdings PLC 6-K, filed Oct 1, 2024
Brera Holdings PLC (SLMT)
About this 6-K
Brera Holdings PLC filed this 6-K on October 1, 2024.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
For the month of October, 2024.
Commission File Number 001-41606
BRERA HOLDINGS PLC
(Translation of registrant’s name into English)
Connaught House, 5th Floor
One Burlington Road
Dublin 4
D04 C5Y6
Ireland
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
Form 20-F ☒ Form 40-F ☐
Dual Listing on Upstream
On October 1, 2024, Brera Holdings PLC (the “Company”) dual listed its Class B Ordinary Shares, $0.005 nominal value per share (“Class B Ordinary Shares”), on the Upstream stock exchange, as operated by MERJ Exchange Ltd. (“Upstream”), and registered in the Seychelles under the Seychelles Securities Act, 2007. The Class B Ordinary Shares are dual listed and traded on Upstream as uncertificated ordinary shares represented by MERJ Depository Interests (“MDI”) that are digital in nature, and such MDIs represent the same class and shares of the Company’s Class B Ordinary Shares as currently listed and traded under the ticker symbol “BREA” on The Nasdaq Capital Market tier of The Nasdaq Stock Market LLC. The Class B Ordinary Shares will now also trade on Upstream under the ticker symbol “BREA”.
Upstream is operated as a fully regulated and licensed integrated securities exchange, clearing system and depository. Upstream/MERJ is an affiliate of the World Federation of Exchanges (“WFE”), recognized by HM Revenue and Customs UK as a ‘Recognised Stock Exchange’, a full member of the Association of National Numbering Agencies (“ANNA”) where MERJ is responsible for assigning and registering ISIN and CFI identifiers to users, a Qualifying Foreign Exchange for OTC Markets in the U.S., and a member of the Sustainable Stock Exchanges Initiative. MERJ is regulated in the Seychelles by the Financial Services Authority Seychelles, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (“IOSCO”). In addition, the Seychelles is a full member of the Eastern and Southern African Anti-Money Laundering Group (“ESAAMLG”) and is in good standing with same and is a participating jurisdiction recognized by the U.S. Treasury under the Foreign Account Tax Compliance Act (“FATCA”).
The Upstream website, policy, terms, and conditions state that if you are a U.S. based investor, a U.S. citizen or permanent resident, you will not be able to deposit, buy, or sell securities that were previously purchased from an issuer, stockbroker, or stock exchange where such a securities issuer has then subsequently dual-listed on Upstream.
Upstream is only available to non-U.S. persons. Upstream operates its Know Your Customer (“KYC”) process for on-boarding securities traders as an “Active Confirmation” service which stipulates that a user may not trade securities until they pass KYC. As part of Upstream KYC, a persons’ citizenship and residence/domicile is determined by an Upstream KYC-reviewer, and those persons that are either citizens of the U.S. or reside in the U.S. will not be permitted to trade securities on Upstream. After passing KYC, all other nationalities and domiciles are permitted to freely deposit and trade securities on Upstream, notwithstanding certain jurisdictions that the Financial Action Task Force (“FATF”) has designated as high-risk for money laundering and/or terrorist financing.
The Company’s Class B Ordinary Shares have been registered with the U.S. Securities and Exchange Commission (the “Commission”) and make up the entire number of shares issued and outstanding and have the same CUSIP/ISIN number. There are no differences in shareholder rights such as transferability. Shareholders may elect to hold their shares in depositories: (i) digital book entry with the Company’s transfer agent, (ii) free trading at a U.S. stockbroker, under “street name” CEDE & Co. or (iii) free trading on Upstream, under “street name” MERJ Depository and Registry Limited (“MERJ Dep.”). U.S. persons may only elect to hold their shares in either (i) or (ii) above, as U.S. persons are not permitted to deposit or trade securities on Upstream.
Upstream digital securities and Upstream securities are interchangeable terms that have the same meaning. Upstream securities are a digital representation of the Company’s Class B Ordinary Shares that have been issued and registered with the Commission. On the Upstream apps’ portfolio screen, a security balance (share count) is a 1:1 representation of the Class B Ordinary Shares as held by a trader and acts as confirmation of the settlement of either a share deposit or a share purchase in the shareholder’s name. The ownership details of an Upstream securities balance of the Company’s Class B Ordinary Shares for each shareholder shall include but not be limited to:
| ● | Certificate number |
| ● | Company name and CUSIP/ISIN number |
| ● | Shareholder name, domicile address and nationality |
| ● | Shareholder Upstream account number |
| ● | Number of shares owned |
| ● | Class of shares |
| ● | Issue date of shares |
| ● | Amount paid for the shares the Upstream secondary market |
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The Class B Ordinary Shares, as deposited by the Company’s shareholders to Upstream exclusively via the Company’s transfer agent, is held by MERJ Dep., which is a licensed Securities Facility, in exchange for the issuance of an Upstream digital securities share balance representing such share deposits and that are then immediately tradable on the Upstream stock exchange secondary market. The beneficial owners of the Class B Ordinary Shares held by the Upstream nominee, MERJ Dep., shall be entitled to vote their shares at shareholder meetings and to receive notices and solicitation materials for shareholder meetings, receive the same dividends and all other rights conferred by the Company under state and federal laws. They are afforded these rights since they have not surrendered or otherwise disposed of the Class B Ordinary Shares and the applicable laws are the same and the shares are the same class, they are just represented digitally on the Upstream smartphone app.
In addition, shareholders on Upstream have the right to receive confirmations, proxy statements and other documents as distributed by the Company pursuant to its legal obligations. There are no restrictions, limitations, or other losses of rights when the Class B Ordinary Shares are deposited for secondary trading on the Upstream stock exchange.
Investors are encouraged to take note that as in all dual listed securities that are traded on multiple marketplaces, there can be differences in pricing as a result of different liquidity, price discovery and otherwise. Trading on foreign exchanges can expose investors to various risks, including currency fluctuations and differences in trading rules and regulations. Here are some of the most common risks associated with trading on foreign exchanges such as Upstream:
1. Regulatory Risk: Different countries have different rules and regulations governing securities trading, and investors who trade on foreign exchanges may be subject to unfamiliar or complex regulations. In some cases, foreign regulators may have different reporting requirements or different standards for disclosure than U.S. regulators, which can make it difficult for investors to make informed decisions.
2. Market Risk: Foreign markets may be subject to different economic, political, or social conditions than U.S. markets, which can affect the performance of securities traded on those markets. Investors who trade on foreign exchanges may be exposed to higher levels of volatility and uncertainty than they would be if they traded solely on US exchanges.
3. Liquidity Risk: Securities traded on foreign exchanges may have lower liquidity than the same securities as traded on U.S. exchanges, which can make it more difficult for investors to buy or sell those securities at the desired price.
4. Operational Risk: Trading on foreign exchanges may also expose investors to operational risks, such as delays or errors in the settlement of trades or difficulties in accessing trading platforms.
Investors who are considering trading on foreign exchanges, including Upstream, should carefully evaluate these and other risks and consult with financial and legal advisors before making any investment decisions. They should also be aware of any fees, taxes, or other costs associated with trading on foreign exchanges.
Upstream is available from your preferred app store at https://upstream.exchange/, and is activated by creating an account by tapping sign up, and completing a KYC identity verification process. Interested parties may download the application and will have access to review all the securities that trade on Upstream including trading activity, regulatory disclosures, and other corporate information. Further there is a direct link of information on the Company at https://upstream.exchange/breraholdings. All information is available prior to the account opening process and application. This includes a listing particulars document, which is a required disclosure as part of the requirements of Upstream, a MERJ Exchange market, as defined by Securities Act 2007 (as amended) of the Seychelles and any other measure prescribed thereunder by the Minister or the Securities Authority. The Upstream market is open 5 days a week 20 hours a day, Monday to Friday: 10:00am to 06:00am UTC+4 (1:00am to 9:00pm EST).
To open an account on Upstream you must pass KYC. Upstream KYC does not rely on IP address monitoring or IP address analysis to identify a U.S. person or a US-originating transaction, as this is too easily spoofed using VPN technologies. All Upstream users (U.S. and overseas) are required to have passed a KYC review by Upstream personnel. Upstream determines whether a person is U.S. domiciled or is a US person living overseas and restricts the app’s functionalities accordingly. There are no defaults pending-KYC-review, only after a full KYC review by Upstream personnel are any securities transactions permitted. Upstream requires the following KYC information to be supplied by users: name, date of birth, citizenship, cell phone, email address, postal address, bank account (no 3rd party transfers), selfie, photo ID, liveness detection in-app interview, GPS location or utility bill, and to verify an SMS code sent to the cell phone. Post KYC due diligence, the users’ details are also subjected to enhanced due diligence for AML, and these details are checked against international AML lists (ref: https://amlcop.com/). Users flagged U.S. persons or as an AML risk are not permitted to trade on Upstream.
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Investors may choose to open an Upstream account and deposit their securities on Upstream exclusively using the Company’s transfer agent. Investors who elect to transfer their shares to Upstream may withdraw their shares from Upstream back to the transfer agent if they choose instead to trade via their U.S. broker at any time. Upstream securities held by each shareholder will be held in a segregated account of the shareholder which is linked and administered through the Upstream app. All orders for sale are non-solicited by Upstream and a users’ decision to trade securities must be based on their own investment judgement.
Investors may access detailed information on the process on how to deposit and trade shares on Upstream directly on Upstream’s website at the following link: https://upstream.exchange/SupportCenter; non-U.S. persons only.
To dual list on Upstream, the Company executed a certificate of appointment of MERJ Dep. as a Securities Facility and confirmed that the shares outstanding on the date of the certificate execution (a) are duly authorized, validly issued, fully paid and non-assessable and any pre-emptive and other contractual rights related to all issuances of the shares have been satisfied, and (b) have been registered under the applicable law of the domicile of the company or are exempt from registration. All issuances and transfers of Company shares have been, and after the date of the certificate will be, in compliance with all applicable laws, rules and regulations. The Company requires MERJ Dep. to provide services (“Securities Facility Services”) as prescribed in the MERJ Dep. Securities Facility Rules, including the Directive on Depository Interests and MERJ Dep. Procedures as a requirement of its listing on Upstream.
MERJ Dep. is a company licensed as a Securities Facility pursuant to the Seychelles Securities Act, 2007. An issuer that lists its securities on the Seychelles Securities Exchange, operated by MERJ Exchange Ltd., known as Upstream, utilizes MERJ Dep. to provide Securities Facility Services to manage its securities as prescribed in an agreement with the issuer and pursuant to the MERJ Dep.’s Securities Facility Rules, including the Directive on Depository Interests and MERJ Dep. procedures as a requirement of its listing on MERJ Exchange Ltd. The issuer appoints MERJ Dep. to act as the Depository Nominee in respect of any securities traded which are quoted on Upstream and appoints MERJ Dep. as the Depository Nominee, pursuant to the Securities Facility Rules Directive on Depository Interests.
MERJ Dep. operates as a nominee account (street name) in the same manner as Cede & Co, that accepts shareholder deposits in an electronic form from the transfer agent that facilitates the buying and selling of such shares on Upstream (e.g., by an individual name & address). Upstream is the trading technology employed by MERJ Exchange Ltd., a regulated national stock exchange.
MERJ Depository maintains the MERJ Subregister of MDIs (Upstream securities). Any shareholder wishing to deposit shares with Upstream will follow the prompts on the Upstream app to initiate and approve this transaction. Once satisfied with the legitimacy of each deposit request, the Company’s transfer agent will make an entry in its register to give effect to the deposit by moving and vesting title in the securities in the name of the Depository Nominee. It will also notify MERJ Dep. or its appointed agent which will then make the MDIs available for trading on Upstream pursuant to its rules and procedures. All resales are governed by the rules governing the activities of Upstream and shall be reflected only on the MERJ Dep. Subregister. Title to the securities reflected as MDIs will be held in the name of MERJ Nominees Ltd. on the books of the transfer agent. All subsequent resales of the Upstream securities are conducted in accordance with the rules governing Upstream and will be reflected only on the MERJ Dep. Subregister.
Shares may only be deposited on to Upstream through the Company’s transfer agent utilizing the Upstream app. Existing, non-U.S. shareholders may transfer their shares by opening Upstream, tapping Investor, Manage Securities, Deposit Securities, then entering the ticker symbol and the number of shares to deposit, and tapping Submit. Next, enter the brokerage firm name and brokerage account number, and tap Submit. Finally, tap Add E-Signature, to sign on the screen using a finger, tap Done, and then tap Sign. Shareholders will receive a push notification once the shares are deposited and available for trading on Upstream. After completion of the deposit request on Upstream, shareholders will receive via email an executed deposit form to submit to their current brokerage firm to initiate a withdraw to the transfer agent. Shares will not be transferred without notifying the current broker and requesting a withdraw. On listing day, shareholders will receive a push notification once the shares are deposited and available for trading on Upstream.
Investors may withdraw shares from Upstream directly from the Upstream app. The Upstream app has a function under Investor Services, Manage Securities, Withdraw Securities. The shareholder then enters the ticker symbol and the number of shares to be withdrawn and taps ‘Notarize’ to cryptographically sign this transaction. The shares are removed from the user’s Upstream portfolio and an email is sent to the transfer agent with a share withdrawal request whereafter the transfer agent will liaise directly with the shareholder to ensure the share balance is entered in ‘book entry’ into the user’s name and address. Third party share withdrawals from Upstream are not permitted; the share withdrawal request name and address (as retrieved from the Upstream KYC information by Upstream compliance) is required to be the same name and address that will be entered in the transfer agents ‘book entry’ for this shareholder.
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Upstream only offers self-directed trading. Upstream users create a trading account using the Upstream smartphone app, with a random-generated username (in the form of an address that’s a 42-character hexadecimal address derived from the last 20 bytes of a random public key) and a password (in the form of a random cryptographic private key).The public and private key (the cryptographic keypair) is generated locally on the smartphone and only the public key is ever known to Upstream, MERJ Dep., or peer to peer trading counterparties on Upstream. Only the individual users hold their private keys. This privacy ensures that only the Upstream user can cryptographically sign a securities transaction (such as a deposit, withdraw, bid, offer, buy, sell or cancel) for it to be executed on Upstream, that is, all transactions such as share sales are self-directed, peer to peer, and instantly settled using the Upstream distributed ledger platform.
In order to buy, sell, deposit or withdraw shares on Upstream, an Upstream user that has created their account as outlined in the previous paragraph, is required to submit KYC information for the Upstream compliance team to review. KYC information is then linked to the user’s public key, and if the user passes KYC review, then this user’s cryptographic keypair’s transactions will be accepted as legitimate self-directed securities transaction requests to Upstream for execution on the platform.
It should be noted that the Upstream technology will reject securities deposits or buy orders from cryptographic keypair’s that, pursuant to their KYC review, come from U.S. persons. No securities buy orders are accepted without a user having successfully undergone the Upstream KYC review process.
It should be also noted that individual shares traded on the Upstream secondary market are not reflected in the transfer agent’s books and records. They are recorded inside the street name depository of MERJ Dep. The MERJ Dep. nominee books and records service will only accept self-directed, cryptographically signed, executed securities sales from the Upstream app and adjust the share counts accordingly. Therefore, the securities are held at the nominee, and are moved between accounts inside the nominee’s omnibus solution pursuant to a cryptographically signed, self-directed instruction from the shareholder as executed by the Upstream matching-engine and notified to MERJ Dep.
Lost certificates on Upstream can occur if a shareholder loses their smartphone. Upon notification of the loss of the Upstream app (and its corresponding signing keys), each separate share balance and shareholder name, address, and tax-ID is communicated by Upstream to each of the affected transfer agents. The transfer agent then instructs Upstream to withdraw the lost shares back to the transfer agent, where they are deposited directly in book entry in the transfer agent’s books and records in the shareholders name and address. The lost shares have now been recovered. Note, the share count for MERJ Dep., street-name, is decremented by the number of shares recovered. It is up to the individual shareholder to inform the transfer agent of whether they wish to leave their shares in book entry, or deposit for secondary trading at Upstream again, or to deposit for secondary trading at a U.S. brokerage.
HOW TO DEPOSIT SHARES
Upstream can accept the shares that non-U.S. investors hold in their current brokerage account, shares that are held directly at the transfer agent in digital book entry, or as a physical stock certificate. Shares can also be moved out of Upstream back to U.S. markets. The following steps detail how investors can deposit their shares on to Upstream.
STEP 1. CREATE AN ACCOUNT ON UPSTREAM & VERIFY YOUR IDENTITY
| ● | Download Upstream and tap Sign Up. This will create your Upstream profile and ‘signing key’. | |
| ● | Complete KYC. To complete KYC identity verification, tap the settings icon in the top right of the navigation, then tap KYC. Be sure to have a valid form of ID and banking details handy. It’s important that bank account information matches your name exactly. | |
| ● | Once your account is approved, and you are not a U.S. person, and if you already own shares and wish to transfer them to Upstream for trading, then you may initiate a request to deposit your shares using the Upstream app. |
STEP 2. TRANSFER SHARES TO TRANSFER AGENT
If your shares are already held at the transfer agent, then skip to STEP 3 below. However, if your shares are currently in your brokerage account, then please transfer your shares to the transfer agent as described below. Note, the terminology for this is to have shares held as ‘direct registration’ in ‘book entry’ at the transfer agent.
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To make this transfer request, most of the time all you need to do is contact your brokerage firm by email and ask them to transfer your shares back to ‘book entry’ at the transfer agent. The brokerage firm will know what to do, and they will let you know how long it will take, but typically you should allow 48 hours for them to process your request.
Some brokerage firms may ask you to fill out their particular share transfer form. Upstream can be contacted at servicedesk@upstream.exchange if you need assistance in completing a share transfer form from your brokerage firm.
It is important that the investors name, address and tax-ID that their shares are registered under at the brokerage firm match the information that they provided when opening their account on Upstream. If their address at the brokerage firm is out of date, then they will need to update it with their brokerage firm BEFORE they transfer their shares to the transfer agent. Note, if the addresses do not match the investors address on Upstream, then their share deposit to Upstream will be delayed by the transfer agent.
STEP 3. REQUEST TO DEPOSIT SHARES USING THE UPSTREAM APP (NON-U.S. ONLY)
For non-U.S. persons only, Open Upstream, Tap Investor, Manage Securities, Deposit Securities. Next, Enter the Company’s Ticker Symbol and Number of Shares you’re requesting to deposit. Confirm whether your shares are free trading or restricted, then tap Submit.
The value of each share deposit request on the Upstream app may not exceed $100,000. This value is determined by the closing price of the security on the previous trading day multiplied by the number of shares being deposited.
Once the investor makes the share deposit request using the Upstream app, and the transfer agent has their shares in ‘book entry’, then most of the time the Upstream deposit process typically completes within 48 hours (Monday to Friday, excluding U.S. holidays).
However, if the transfer agent requires further information regarding their share transfer, then the investor will receive an email with a form to complete. The form will be pre-populated with the Upstream account information.
Once the transfer is complete investors will receive a push notification in the Upstream app and will see the share deposit in their Upstream Portfolio.
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STEP 4. TRADING ON UPSTREAM
Once the shares are in the investor’s account, they may trade on Upstream. Investors may view their shares in the Upstream Portfolio. For more information on trading, visit Upstream’s support center at https://upstream.exchange/SupportCenter.
Transfer agent information
Equiniti
Call Center at 800-468-9716
shareowneronline.com
HOW TO MOVE SHARES BACK TO U.S. MARKETS (NON-U.S. ONLY)
Step 1. Open Upstream, Tap Investor, Withdraw Securities. Enter Ticker Symbol and the Number of Shares you wish to withdraw, then tap Submit.
Step 2. The transfer agent will receive the investors shares immediately and will hold them in digital book entry in their name.
Step 3. The transfer agent will provide the investor via regular US mail a DRS Advice (Statement) that shows their shares are now held at the transfer agent in book entry. If an investor would like to move the shares back to their U.S. brokerage account, they will need to contact their broker, provide them with a copy of their DRS Advice and have them request that the transfer agent send back the investors shares. The broker will provide the investor with appropriate forms to complete.
Issuance of Press Release
On September 24, 2024 and October 1, 2024, the Company issued press releases announcing its dual listing on Upstream. Copies of these press releases are attached hereto as Exhibit 99.1 and Exhibit 99.2, respectively.
| Exhibit No. | Description | |
| 99.1 | Press Release dated September 24, 2024 | |
| 99.2 | Press Release dated October 1, 2024 |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| Date: October 1, 2024 | BRERA HOLDINGS PLC | |
| By: | /s/ Pierre Galoppi | |
| Pierre Galoppi | ||
| Chief Executive Officer | ||
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Exhibit 99.1
Brera Holdings
PLC Approved to Dual List Internationally on Upstream
Trading to begin October 1st under ticker “BREA” for non-U.S. shareholders, investors, fans and followers
Brera Holdings PLC has been approved to dual list its shares on Upstream
Dublin, Ireland – September 24, 2024 – Brera Holdings PLC (“Brera” or the “Company”) (Nasdaq: BREA) today announced it has been approved to dual list its shares on Upstream, a MERJ Exchange market and global securities trading app. Trading becomes available on Upstream on Tuesday October 1st at 10:00am ET under the ticker symbol ‘BREA’.
The dual listing on Upstream is designed to provide Brera the opportunity to access a global investor base outside the U.S. that can trade using credit, debit, PayPal, or USD$ unlocking liquidity and enhancing price discovery while globalizing the opportunity to invest in Brera, the only publicly traded multi-club ownership company focused on football (soccer). Brera will soon be able to offer its non-U.S. shareholders, investors, fans and followers unparallelled access to its securities in diverse countries where its teams compete, such as Macedonia, Mozambique, and Mongolia
Pierre Galoppi, CEO of Brera Holdings, stated, “This dual listing on Upstream presents an incredible opportunity for investors and fans to actively participate in professional sports club ownership through an international portfolio of teams on three continents. As the investment landscape in pro sports evolves, we are committed to democratizing access to this global game, allowing more people to engage with and support their favorite clubs. We believe we can create value by continuing to build out our multi-club ownership group, leveraging player trading and group commercial activities to enhance our overall impact and success, ultimately generating shareholder value and delivering returns.”
Investors and current Brera shareholders outside the U.S. can get ready to trade by downloading Upstream from their preferred app store at https://upstream.exchange/, creating an account by tapping Sign Up, and completing a KYC identity verification by tapping the profile icon on the home screen and tapping KYC.
Traders on Upstream’s smart contract-powered platform will experience real-time trading and settlement, and a transparent order book that does not permit common market manipulations.
Pierre Galoppi, CEO of Brera, commented, “Building shareholder value is an ongoing goal of ours at Brera. We believe a dual listing on Upstream’s next generation market greatly supports this goal as we continue to develop and introduce initiatives and milestones that we’re excited to share with our international audience.”
Details on the Brera listing and deposit and trading instructions can be found at https://www.breraholdings.com/investor-relations. The Upstream market is open 5 days a week, 20 hours a day, Monday to Friday: 10:00am to 06:00am UTC+4 (1:00am to 9:00pm EST).
TRANSFERING BRERA SHARES TO UPSTREAM:
Existing non-U.S. shareholders may initiate the transfer of their shares by opening Upstream, tapping Investor, Manage Securities, Deposit Securities, then entering the ticker symbol ‘BREA’ and the number of shares to deposit, and tapping Submit. Next, investors enter their brokerage firm name and brokerage account number, then tap Submit. Lastly, investors tap Add E-Signature, sign their name on the screen using their finger, tap Done, and then tap Sign.
After completion of the deposit request on Upstream, shareholders will receive via email an executed deposit form to submit to their current brokerage firm to initiate a withdrawal to the transfer agent. Shares will not be transferred without notifying the current broker and requesting a withdrawal. On listing day, shareholders will receive a push notification once the shares are deposited and available for trading on Upstream.
ABOUT BRERA
Brera (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs. The Company aims to create increased opportunities to earn tournament prizes, gain sponsorships, and provide professional football and sports-related consulting services.
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Brera is building on the legacy and brand of Brera FC, the first football club acquired by the Company in 2022. Brera FC, known as “The Third Team of Milan,” has been cultivating an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, which was inaugurated in September 2021 and organized by Brera FC. The FENIX Trophy has been described by BBC Sport as “the Champions League for amateurs,” with ESPN covering the 2024 FENIX Trophy finals. In October 2022, the Internet Marketing Association awarded Brera FC for “Social Impact Through Soccer,” recognizing the Company’s international efforts.
In March 2023, Brera expanded into Africa with the establishment of Brera Tchumene FC, which was admitted to the Second Division League in Mozambique. The team won its post-season tournament and was promoted to Mocambola, the First Division in November 2023. The Company also acquired 90% of Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC, in North Macedonia.
Additionally, in June 2023, Brera acquired a strategic stake in Manchester United PLC, achieving a 74% realized gain on part of the investment. In July 2023, the Company completed the acquisition of a majority stake in the Italian Serie A1 women’s professional volleyball team, UYBA Volley S.s.d.a.r.l. The following month, Brera took control of Bayanzurkh Sporting Ilch FC in Mongolia, rebranding it as Brera Ilch FC. Plans for an Italian Serie B football club acquisition were announced in January 2024.
In June 2024, the North Macedonian women’s football club Tiverija Strumica officially became part of the Brera family, forming a wholly-owned subsidiary, Women’s Football Club Tiverija Brera AD Strumica. Brera Holdings PLC is dedicated to creating bottom-up value from undervalued sports clubs, driving innovation, and achieving socially impactful outcomes. For more information, visit www.breraholdings.com.
ABOUT UPSTREAM
Upstream, a MERJ Exchange market (https://merj.exchange/), is a global securities trading app. Powered by Horizon’s proprietary, transparency-first, matching engine, Upstream allows investors outside of the U.S. to trade securities using just an app.
Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry.
For more information, please visit https://upstream.exchange/. Upstream is currently accepting applications to dual list at https://upstream.exchange/getlisted.
DISCLAIMERS
U.S. persons may not deposit, buy, or sell securities on Upstream. This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. All orders for sale are non-solicited by Upstream, and a user’s decision to trade securities must be based on their own investment judgment.
MERJ operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.
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Forward-Looking Statements
This press release contains information about our views of future expectations, plans, and prospects with respect to Brera’s business, financial condition, and results of operations that constitute or may constitute forward-looking statements. Any and all forward-looking statements are based on the management’s beliefs, assumptions, and expectations of Brera’s future economic performance, taking into account the information currently available to it. These statements are not statements of historical fact. Although Brera believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Brera does not undertake any duty to update any statements contained herein (including any forward-looking statements), except as required by law. Forward-looking statements are subject to a number of factors, risks, and uncertainties, some of which are not currently known to us, that may cause Brera’s actual results, performance or financial condition to be materially different from the expectations of future results, performance or financial position. Actual results may differ materially from the expectations discussed in forward-looking statements. Factors that could cause actual results to differ materially from expectations include general industry considerations, regulatory changes, changes in local, national and international economic conditions and other risks set forth in “Risk Factors” included in our filings with the SEC.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONS
Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: pierre@breraholdings.com
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Exhibit 99.2
Brera Holdings PLC Commences Trading on Upstream Under BREA
Company Dual Lists on Upstream’s Global Securities Trading App
Milan, Italy – October 1, 2024 — Brera Holdings PLC (“Brera” or the “Company”) (Nasdaq: BREA), the only publicly traded multi-club ownership company focused on football (American soccer), today announced that as of 10:00 AM EST this morning, its Class B Ordinary Shares began trading on Upstream, a MERJ Exchange market and global securities trading app, under the ticker symbol BREA.
The dual listing on Upstream provides international investors worldwide with streamlined access to Brera Holdings PLC shares using just an app.
Investors outside the U.S. can now deposit or trade Brera Holdings PLC securities by downloading Upstream from their preferred app store at https://upstream.exchange/, creating an account by tapping sign up, and completing a simple KYC identity verification. Investors may then either deposit their Brera Holdings shares or fund their account with credit, debit, PayPal, USD, or USDC to buy Brera Holdings shares. Trading will commence when an existing shareholder places an offer for sale on Upstream, establishing the first trade.
U.S. persons may not deposit, buy, or sell securities on Upstream.
Details on the Brera Holdings listing, deposit, and trading instructions can be found at https://upstream.exchange/breraholdings. The Upstream market is open five days a week, 20 hours a day, Monday to Friday from 10:00 AM to 06:00 AM UTC+4 (1:00 AM to 9:00 PM EST). Traders on Upstream’s smart-contract-powered market will experience real-time trading and settlement and a transparent order book that does not permit common market manipulations.
Existing global (non-U.S.) shareholders may transfer their shares by opening Upstream, tapping Investor, Manage Securities, Deposit Securities, then entering the ticker symbol and the number of shares to deposit, and tapping Submit. Next, shareholders enter the brokerage firm name and brokerage account number and tap Submit. Finally, shareholders tap Add E-Signature, sign their name on the screen using their finger, tap Done, and then tap Sign. Shareholders will receive an executed deposit form via email to submit to their current brokerage firm to initiate a withdrawal to the transfer agent. Shareholders will receive a push notification once the shares are deposited and available for trading on Upstream.
“We are thrilled to dual list on Upstream’s next-generation marketplace,” said Brera Holdings CEO Pierre Galoppi. “We believe this move will add new value to our shareholders while exposing our company and mission to a modern, global investor base. We intend to continue to build out our multi-club ownership group, and leverage player trading and group commercial activities to enhance our overall impact and success, ultimately generating shareholder value and delivering returns.”
Trading for Brera Holdings PLC (Nasdaq: BREA) will begin on Upstream for non-U.S. shareholders, investors, fans and followers on October 1st at 10:00 AM ET
About Brera Holdings
Brera Holdings PLC (Nasdaq: BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs, which will provide increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football and sports-related consulting services.
The Company seeks to build on the legacy and brand of Brera FC, the first football club acquired by the Company in 2022. Brera FC, known as “The Third Team of Milan,” is an amateur football association building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. “FENIX” is an acronym for “Friendly European Nonprofessional Innovative Xenial.” BBC Sport has called the FENIX Trophy “the Champions League for amateurs,” and ESPN covered the 2024 FENIX Trophy finals. In October 2022, the Internet Marketing Association, at its IMPACT 22 Conference, named Brera FC as its award recipient for “Social Impact Through Soccer,” recognizing the Company’s focus at an international level with this distinction.
In March 2023, the Company expanded to Africa by establishing Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and, in November 2023, was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first-division football team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC, in North Macedonia, a country with participation rights in two major Union of European Football Association (“UEFA”) competitions.
In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women’s professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC when the football season resumed in March 2024. In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company’s Nasdaq-listed shares. In February 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.
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In June 2024, the North Macedonian women’s football club Tiverija Strumica officially became part of the Brera family with the establishment of a joint-stock company controlled by Brera Holdings called Women’s Football Club Tiverija Brera AD Strumica (“Brera Tiverija”). Brera Tiverija is now a wholly-owned subsidiary of Brera Strumica FC. Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation-powered business growth, and socially impactful outcomes. See www.breraholdings.com
About Upstream
Upstream, a MERJ Exchange market (https://merj.exchange/), is a global securities trading app. Powered by Horizon’s proprietary, transparency-first, matching engine, Upstream allows investors outside of the U.S. to trade securities using just an app. For more information, please visit https://upstream.exchange/. Upstream is currently accepting applications to dual list at https://upstream.exchange/getlisted.
Disclaimers
U.S. persons may not deposit, buy, or sell securities on Upstream.
This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.
Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.
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Forward-Looking Statements
This press release contains information about our views of future expectations, plans, and prospects with respect to Brera’s business, financial condition, and results of operations that constitute or may constitute forward-looking statements. Any and all forward-looking statements are based on the management’s beliefs, assumptions, and expectations of Brera’s future economic performance, taking into account the information currently available to it. These statements are not statements of historical fact. Although Brera believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Brera does not undertake any duty to update any statements contained herein (including any forward-looking statements), except as required by law. Forward-looking statements are subject to a number of factors, risks, and uncertainties, some of which are not currently known to us, that may cause Brera’s actual results, performance or financial condition to be materially different from the expectations of future results, performance or financial position. Actual results may differ materially from the expectations discussed in forward-looking statements. Factors that could cause actual results to differ materially from expectations include general industry considerations, regulatory changes, changes in local, national and international economic conditions and other risks set forth in “Risk Factors” included in our filings with the SEC.
Company Contact Information:
Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: pierre@breraholdings.com
Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email: info@skylineccg.com
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