Sportradar Group AG Q3 FY2024 Earnings Call

Ladies and gentlemen, thank you for standing by. Welcome to the Sportradar Third Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers’ presentation, there will be a question-and-answer session. Please be advised that today's conference is being recorded. I would like now to turn the conference over to Jim Bombassei, Head of Investor, Corporate Finance. Please go ahead.

Thank you, operator. Hello, everyone, and thank you for joining us for Sportradar's earnings call for the third quarter of 2024. Please note that the slides we will reference during this presentation can be accessed through the webcast or on our website at investors.sportradar.com and will be posted on our website at the conclusion of this call. A replay of today's call will also be available on our website. After our prepared remarks, we will open up the call to questions from the analysts and investors. In the interest of time, please limit yourself to one question and one follow up. Please note that some of the information you will hear during this discussion today will consist of forward-looking statements, including, without limitation, those regarding revenue and future business outlook. These statements involve risks and uncertainties that may cause actual results or trends to differ materially from our forecast. For more information, please refer to the risk factors discussed in our annual report on Form 20-F and Form 6-K filed today with the SEC, along with the associated earnings release. We assume no obligation to update any forward-looking statements or information, which speak as of their respective dates. Also during today's call, we will present both IFRS and non-IFRS financial measures. Additional disclosures regarding these non-IFRS measures, including a reconciliation of IFRS to non-IFRS measures, are included in the earnings release, supplemental slides and our filings with the SEC, each of which is posted to our Investor Relations website. Joining me today are Carsten Koerl, our CEO; and Craig Felenstein, our CFO. Now I'll turn the call over to Carsten.

Thank you for joining our third quarter earnings call. I'm very pleased to share these excellent results with you. Our business delivered on the key metrics that drive value with revenue growth of 27%, adjusted EBITDA of 30%, and strong free cash flow, up 140% year-to-date. We grew margins in the quarter and are once again raising our full-year guidance and now expect margin expansion for the full year. This performance was fueled by the continued execution of our strategy and underpinned by our core competitive advantages, including the depth and breadth of our sports coverage, broad product portfolio, and unmatched global distribution network. Our unparalleled scale and expertise make us indispensable to the sports ecosystem. We bring together 800 operators, 400 sports leagues, and 900 media companies to cover close to 1 million matches annually. We have the richest and deepest datasets in the industry, which we efficiently monetize to consistently outperform the market. Importantly, we are now at an inflection point to drive multiyear operating margin expansion, generating significant cash flow and delivering meaningful shareholder value. We believe that free cash flow is the key driver of value, and we are laser-focused on driving every dollar to the bottom line. Our ability to generate substantial profitability and cash flow is the result of the scale of the business we have established and the discipline with which we are operating. Let me elaborate on some of the reasons that are driving this inflection point. We have built a strong foundation for our business with a diverse portfolio of products and a broad client distribution funnel, which we are leveraging to monetize our global sports content. We have nearly all our major sports content secured for the long term, including basketball, soccer, hockey, and tennis. This provides us with significant visibility on a key part of our cost structure, as well as a long runway to innovate, expand, grow our product offering, and drive our ROI. Access to deep, rich data combined with advanced proprietary technologies fuel our next generation of hyper-personalized products. We see an exciting opportunity to tap into the growth demand from fans and operators for deep engagement with the action on the field. By building products that are quickly scalable and launching them in one sport, we are able to leverage them across our sports portfolio, resulting in a shorter time to market. Harnessing our large sports content, we are creating innovative solutions ranging from cutting-edge visualization to enhance operations to in-game betting markets. We are redefining the standard of fan engagement, opening new revenue streams for our clients and increasing our share of the wallet. A great example of how we are doing this is through our partnership with the NBA. We announced a couple of weeks ago, ahead of the new season, we are quickly scaling a number of cutting-edge products, including 4Sight Streaming, emBET offering, and Alpha Odds. Let me pause on the award-winning 4Sight Streaming product for a moment. 4Sight Streaming enhances our core audiovisual offering by seamlessly integrating animated overlays such as live broadcast graphics, statistics, and visualizations directly into the video screen of the games or sportsbooks. Because our products are developed with flexibility and scalability in mind, we have been able to seamlessly adapt 4Sight from tennis since we launched this ATP earlier this year through the complexities of multiplayer team sports like basketball. This leads to an enhanced viewing experience, deeper engagement, and more in-play opportunities. The 4Sight product targets the fast-growing in-play gaming sector and optimizes acquisition, engagement, and retention by leveraging our cutting-edge technology. Approximately 25% of our audiovisual clients have signed on for 4Sight to date. We have exciting plans to launch 4Sight Streaming in our other sports content early next year. Turning to in-game betting. Our premium sports portfolio is ideally suited for this format with start-stop action, extended seasons, and high game volumes spread throughout the week, maximizing engagement opportunities for bettors. One of our recent offerings, micro market betting, taps into this potential, allowing fans to wager on a minute-by-minute outcome during the game. The real-time rapid bet cycles amplify the excitement of live sports and enhance the fan experience. Micro market is a great example of how Sportradar is leveraging AI and computer vision to turn in-depth sports content into new value for our clients. This year, we introduced micro market betting in ATP, building on its success launched in soccer. Currently, we offer 8 micro markets, providing up to 1,500 new betting opportunities per tennis match. We are rapidly scaling and expanding with plans to bring micro markets to additional sports, including basketball, football, baseball, and ice hockey by early 2025. Building on our continued success, we are also excited about our Managed Trading Service, or MTS, a core solution designed to help operators manage and optimize their trading performance. MTS continues to experience strong growth. For the trailing 12 months ended September 30, we managed turnover of approximately EUR35 billion and achieved a margin of approximately 10% for our sportsbook clients. This translated into GGR growth of approximately 37%. Additionally, over the course of this year, we have signed up a number of new sportsbooks for our Managed Trading Services, demonstrating the growth, trust, and reliance on MTS by our clients. Alpha Odds, our AI-driven real-time betting tailored for sportsbooks using their real-time liquidity and our access to extensive sports data, is also seeing uptake from our clients as they gain the benefit of higher margins in their trading performance. It is worth noting that with tennis, soccer, and basketball, Alpha Odds now covers 80% of MTS turnover with cricket following in early 2025. Now turning to our marketing services or ads business. We are excited about the opportunities ahead as we have added additional capabilities. We built the business on the back of our MTS platform, which provides us with unique insights into bettors across hundreds of sportsbooks. Gaining fan insights from billions of data points, our ads business delivered more than 50 billion ad impressions last year alone. This performance-based business has a demonstrated ability to acquire customers for sportsbooks at up to 40% lower cost compared to similar campaigns running on other platforms or agencies. We are expanding our offering to provide a 360-degree value proposition for clients. In addition to our current programmatic paid social and paid search offerings, we are adding the capability to acquire users through the affiliate channel. And we see clear opportunities to expand beyond the betting industry given the highly attractive, high-intent sports fan demographics. Our product innovation and ability to quickly scale solutions to meet client needs will enable us to continue to outperform the market. Equally important is being disciplined, purposeful, and strategic in spending every dollar we generate to ensure that we maximize shareholder value. We are intensively focused on managing our major cost buckets, driving efficiencies across the board, and maximizing cash flow, which our CFO will discuss shortly. With the long-term cost visibility of our major sports rights and the steps we are taking to manage personnel and other operating costs, we are at an inflection point for expanding operating margins and increasing cash flow generation. This quarter's exceptional performance highlights the strength of our business and the continued execution of our strategy. Our achievements are a testament to the value we are creating for our clients, partners, and shareholders alike. We are singularly focused on delivering what drives value, and we are excited about our ambitious plans to continue innovating and lead the industry. We look forward to sharing more about our plans and opportunities ahead at our Investor Day on March 25 next year in New York City. More details will follow. Thank you. I will now turn it over to Craig.

Thanks, Carsten, and thank you, everyone, for joining us this morning. Sportradar's unique position at the intersection of the sports, media, and betting industries continues to drive strong financial and operating momentum as we leverage our diverse product portfolio and high-demand content across our deep global customer footprint. Before I dive into our strong quarterly results and raised full-year expectations, a brief housekeeping note. In an effort to further increase transparency, beginning this quarter, we have included some additional breakdowns in our earnings release and earnings presentation, such as further detail on revenues and expenses, including total sports rights expenses. Additionally, we are now providing detail on free cash flow. Turning to the third quarter. Sportradar built on the momentum generated during the first half of the year as the company delivered another quarter of strong revenue, adjusted EBITDA, and cash flow growth. Record third quarter revenues of EUR255 million increased EUR54 million, or 27% compared with the third quarter of 2023, led by higher spending from clients, including incremental contributions related to our new ATP partnership deal. We continue to have success growing our client relationships by increasing uptake of our leading products and solutions, as demonstrated by our 3Q net retention rate of 126%. Looking at the individual product groupings, we delivered broad-based growth across both our Betting Technology & Solutions products as well as our Sports Content, Technology & Services. Betting Technology & Solutions revenue of EUR210 million delivered 32% growth versus the third quarter a year ago. The increase was driven primarily by 37% growth at our Betting & Gaming Content, including 56% growth at our streaming and betting engagement products, most notably due to the strong growth in audiovisual revenues. Odds and live data also performed well, up 24% year-over-year. Both AV and odds and live data benefited from existing and new customer uptake of our products and premium pricing, including from the addition of ATP content as well as strong U.S. market growth. Additionally, Managed Betting Services grew 18%, led by continued strong Managed Trading Services performance due to higher trading margins and more betting activity from existing and new clients of our sportsbook partners. In Managed Betting Services, this performance was partially offset by comparisons to last year's initial setup revenues related to hardware deliveries for the Taiwan lottery deal, which benefited both the third and fourth quarters of 2023. Sports Content, Technology & Services products also delivered strong results this past quarter with revenues of EUR45 million, increasing 8% year-on-year, led by Marketing & Media Services growth of 10% due to the continued growth of our ads business as we saw several sportsbooks investing in marketing campaigns in 3Q. The growth across all product groups was significant worldwide, especially in the U.S. as we continue to outpace the market, growing 46% year-on-year and representing 20% of our revenues in the quarter. The revenue growth across our product portfolio translates into significant adjusted EBITDA growth, with adjusted EBITDA of EUR66 million, increasing EUR15 million or 30% year-on-year. We also delivered total company operating leverage with adjusted EBITDA margin expanding to 25.8%, despite the increased sports rights costs as we continue to be diligent across our cost infrastructure. Looking at the individual cost buckets, I will be speaking to adjusted expenses to provide a breakdown of the expenses that impacted adjusted EBITDA. We have detailed in the earnings release and the financial section of the earnings presentation the bridge from IFRS amounts. This past quarter, sports rights increased 77% to EUR63 million in the quarter, due primarily to the new ATP rights, which are driving significant revenue growth as we upsell solutions to existing clients as well as add new clients given the premium nature of this content. We see significant opportunity going forward to drive incremental value across our existing sports rights portfolio as we develop and scale our premium products and solutions for our global customer base. As Carsten mentioned, we continue to be disciplined and strategic in building up our premium rights portfolio and have significant visibility moving forward, having secured most of our largest rights under long-term deals. Net adjusted personnel expenses were EUR69 million in the quarter, up 21% year-on-year, and down approximately 140 basis points as a percentage of our revenue. Please note that the prior year’s third quarter did have a one-time benefit related to the reversal of a bonus accrual. In the absence of this item, personnel expenses would have increased mid-single digits versus last year. We will continue to closely manage headcount to ensure we are focusing our talent and resources on the most profitable growth opportunities and unlocking operating leverage. In addition to the leverage we delivered across our personnel costs, net purchase services expense of EUR36 million increased only 5% versus last year as we further leverage our existing infrastructure while at the same time investing in our product portfolio. Importantly, this represented a decline of approximately 290 basis points as a percentage of revenue. Adjusted other operating expenses of EUR21 million decreased 10% versus last year, a decline of approximately 330 basis points as a percentage of revenue as we continue to be vigilant in managing our cost structure. There is inherent scale and operating leverage in our business, and we expect to meaningfully expand total company margins as we drive further revenue opportunities, closely manage our cost infrastructure, and realize the benefit of sports rights being amortized on a straight-line basis over the life of each contract. We generated a profit for the quarter of EUR37 million, an increase of EUR33 million versus the EUR4 million reported in the third quarter a year ago, led by the EUR15 million improvement in adjusted EBITDA and EUR21 million higher foreign currency gains, primarily resulting from unrealized currency fluctuations associated with the U.S. dollar-denominated sports rights. The prior year included one-time losses related to impairment on goodwill and intangible assets. The year-on-year increase in profit was partially offset by higher sports financing costs, primarily related to our new ATP and NBA deals. Turning to the balance sheet. We continue to be in a strong liquidity position, closing the quarter with EUR368 million in cash and cash equivalents, an increase of EUR46 million from the second quarter with no debt outstanding. Year-to-date, we have generated free cash flow of EUR122 million versus EUR51 million in the same period a year ago, led by strong cash from operations, primarily as we leverage our expanded sports content portfolio. Since the second quarter, we have ramped up the repurchase of shares under our $200 million share repurchase program. As of November 1, we have repurchased approximately $20 million worth of stock at an average price of $11.42, including $8 million in the third quarter. We continue to believe that our shares are undervalued given the strong growth we are delivering and the expectations for significant further margin expansion and cash flow conversion in the future. It is important to note that our capital allocation priority is investing in expanding the long-term growth potential of the company, and we will weigh returning capital to shareholders versus additional organic and M&A investment opportunities in both the short and long term. Turning to our full-year expectations for 2024. Given the continued operating momentum and strong results during the third quarter, we are again raising our full-year guidance. We now anticipate revenues of at least EUR1.09 billion, an increase of EUR20 million versus our prior guidance and up 24% versus 2023. And we now anticipate adjusted EBITDA of at least EUR216 million, up EUR12 million versus our prior guidance and growth of at least 29% versus 2023. The strong adjusted EBITDA growth is expected to result in full-year adjusted EBITDA margin expansion in the current year despite the significant ramp in sports costs. Please note that these expectations reflect the lapping of our NBA deal, which began in the fourth quarter a year ago and the benefit from the initial setup fees related to the Taiwan lottery deal in last year's fourth quarter. From an operating leverage standpoint, we continue to expect significant margin expansion in the fourth quarter. Turning to cash flow. While we anticipate strong free cash flow growth and conversion for the full year, note that our fourth-quarter cash flow results will be impacted by the timing of sports rights payments. Overall, the continued strong results during the third quarter demonstrate Sportradar's significant growth opportunities in 2024 and beyond. We will continue to drive revenues and shareholder value through product innovation and development, higher pricing across our content portfolio, and the expansion of our addressable market, both in the U.S. and across the world, while converting more and more of each dollar into EBITDA and free cash flow in the months and years ahead. Thank you for your time this morning. And now Carsten and I will be happy to answer any questions you may have.

Thank you. Our first question is from Ryan Sigdahl with Craig-Hallum Capital Group. Your line is now open.

Good morning, Carsten, Craig. Nice job, guys. I want to start with the increment or the guidance raise, so incremental margins implied at 60% on the upside from revenue to EBITDA. I guess are there any big investment plans or stair-step functions on the cost side that we should anticipate in '25, '26? Or as I look at Slide 18 of kind of that margin improvement, 17% to 19% to 20% over the last 3 years that, that should accelerate in '25, '26 as you get better leverage on those straight-lined sports rights?

Sure. Thanks, Ryan, and thanks for the kind words. So when we think about '25, and we'll provide, obviously, guidance for '25 on our fourth-quarter call. But when you think about the margin expansion opportunity, which you'll start to see, frankly, in the fourth quarter here as we lap our NBA deal. So you'll see nice margin expansion in Q4 of this year, and that margin expansion will continue significantly in 2025. The drivers behind that margin expansion are going to be really a couple of things. One, really strong continued revenue growth, which we do anticipate for 2025. So that will be the biggest driver. And then you're going to leverage that revenue growth across, I would say, all cost categories. Certainly, on the sports side of the house, your sports rights cost increase will be significantly less next year than it was in 2024, so you'll be able to leverage your sports rights next year. And then you're going to get leverage across all the other cost categories, certainly personnel costs, but as well as some of your back-office technology costs, your marketing costs. So there'll be a variety of ways to achieve the leverage growth here in 2025 as we look forward.

Okay. For my follow-up question, looking at Slide 8, 4Sight Streaming, it seems really cool. But I guess, for the 25% of clients that have used it, are you seeing a better uptick of in-play betting using this 4Sight Streaming versus the traditional digital AV feeds given? I would presume this is less latency behind it?

Hi, Ryan, Carsten here. You're right. Yeah, there is less latency behind it. That's the reason why we started with tennis. Now we go on to the other properties. Basketball is the next. We want to stimulate here. And what we see in the numbers is an uptick already. We see the market roughly 35% to 40% from a live proportion perspective. And as you know, every percentage point flows more or less through on our balance sheet, which gives us at the moment this leverage, EUR1.6 million. But there are little costs in cloud computing and those things, but it basically flows through. So what we want to do with the product is stimulate live betting.

Thanks, guys. Good luck.

And the next question comes from Michael Graham with Canaccord. Your line is now open.

Thank you. And it's great to see the margin flow-through here despite the higher sports rights cost, very encouraging. I wanted to just ask, for my first question, if you might give us an update on the MLB deal. And if you can't say much about it, would you be willing to reiterate that you still expect to see leverage on your sports rights costs after that deal is incorporated into the model?

Hi, Michael, Carsten here. The MLB season is now finished, and we are very, very happy about the partnership with the MLB. We are in excellent discussions, I would say. I can't announce anything today, but we are very optimistic that we will prolong this partnership. And this partnership will be margin accretive for us, so you can calculate that whatever we do here has a positive impact on our margin and earnings profile.

All right. That sounds great. And then just as a quick follow-up. We've been having a lot of conversations about Brazil and the potential for that market. Can you just talk about your plans here and give us any updates that you have on Brazil?

Michael, I have - I think we can spend two hours with updates from Brazil. So it's a market where there is a lot of progress. What we did now is we established an office that was not quite easy in Brazil to get all these setups done. The teams are working now full steam on it. We have early success, so we converted 13 clients for our MTS product, where we do the complete trading. And now we're beginning to get traction in the market. What we see from a legal perspective, we see a lot of politicians in the Senate lobbying for a ban on advertising. I even saw lately that some politicians are suggesting to stop the law, which they put in place a couple of months ago. So that's usual for such early stages in the market. But what has happened is definitely the government is increasing the speed and increasing the demand on the operators to be now licensed. So the plan is beginning of January, you can only operate as a licensed operator. We have no doubt that this will happen. And we see a good trajectory in the market for our products. We see a good early pickup. Now it's up to us to complement the product line. Lots of opportunities in bet engagement tools, lots of opportunities with advertising. And of course, we are pretty strong with the CONMEBOL and the soccer content which we have. So we are ramping up in a market which is demanding and challenging, and you're going to need to be really every second on your toes, and that's what we are doing here.

Thank you, Carsten.

And our next question comes from David Katz with Jefferies. Your line is open.

Hi, good morning, everybody. Thanks for taking my questions. Congrats on the beat and the raise. I appreciate it. First things first, with cash conversion levels today, can you help us think about where an aspirational cash conversion from EBITDA might be? Obviously, the embedded part of that question is the allocation. I mean, the $20 million is a nice start. How do you see that allocation rolling forward and whether any acquisitions could get in the way? And I know there are a few in there. Sorry about that.

Sure. So I'm not sure I understand the second part of the question, but let me answer the first part of the question about cash conversion. So obviously, the company has made, what I would say, is pretty strong strides with regards to cash conversion. If you look at what cash conversion was a year ago in 2023, it was closer to 30%. This year, it will be over 50%. So really nice effort, not just in terms of free cash flow generation, but free cash flow conversion. We would expect that free cash flow conversion to continue to grow. We're not going to put a target out there long term at this point. We'll talk more about that on our Investor Day next year. But when you think about the cash properties of this business, there's a significant amount of cash that flows in ahead of performance, which will help your working capital over time, and we expect that to help us drive our free cash flow conversion rates higher than where they are today. So that's kind of our plan here moving forward as we focus on all aspects of the cash flow of the company.

Understood. And then as my question pertains to this topic.

Can you repeat the second part of your question, please?

Well, yes, sorry. And I hope it's not spending my follow-up. But the question was whether there could be any tuck-ins or any kind of acquisitions probable or likely that would get in the way of capital returns.

Well, like stated multiple times, our first priority is when we are looking now into expansion and investments in our own product. We are growing pretty strong. So that's our key focus there. We see, of course, potential consolidation opportunities. We monitor the market very carefully. We look at things that are complementary. We saw that with XLMedia, where this was the missing piece in the 360-degree proposition we had there. So we did an acquisition there. And we have so far $20 million buyback in our buyback program. And nothing has changed in these priorities, David.

Yeah. The one thing that I'll add to that commentary is when we do look at M&A opportunities, we do consider them in the context of our margin expansion opportunity across our entire portfolio. And the XLMedia deal that we completed or will complete here shortly will be margin accretive for us moving forward. So that's the kind of deal that we're looking for as we evaluate M&A opportunities in addition to the organic growth that we have here today at the company.

Understood, I’ll leave it there. And come back around. And look forward. Thanks very much.

And the next question comes from Bernie McTernan with Needham & Company. Your line is open.

Thank you for the question. I wanted to follow up on the MLB. Carsten, you mentioned that you expect it to enhance margins. Is this expectation for the first day or over the duration of the contract? I'm asking because there is significant concern regarding whether data providers will face pressure from the leagues over time. Can you explain why you believe you can secure the MLB rights at a favorable price and how product and technology contributed to this?

Well, Bernie, you might understand that I cannot give you the details of what we're currently discussing. But giving you a heads up, because we know the partners for a long time, I think we found a model which is working very well for the partner and for us. From the start, we see this deal already in the range of being margin accretive, and then getting, of course, better with the duration. Over the term, this deal is contributing. And you know that our target margin is 25% to 30%. I can't give you more details on this, otherwise, I would disclose things which I'm not allowed to disclose. But I hope it answers your question, and you do not need to calculate with a big hit in your modeling here.

That's helpful. But would love to just get a sense in terms of what maybe products and technology that you offer that maybe excites the MLB or other lead partners in general in terms of the conversations that you're having with them.

The really exciting piece for the MLB is not so much the U.S. market, it's the expansion opportunities around the globe. Taiwan is there. Korea is there. Japan is a market where we are super, super interested in. They are super interested. It's leveraging technology, computer vision, tracking, getting things like sports bets but in a more sophisticated way for those target markets. And we are perfectly suited for them because we are a global enterprise. We have long-term relations. We know how to get that to the market and to get the power of technology to the sports fans around the globe and, of course, also for the sake of increasing the betting revenues here. This is the main focus area.

Got it, thanks, Carsten. Appreciate it.

And the next question comes from Robin Farley with UBS. Your line is open.

Great, thank you. Just to clarify regarding the MLB contract, I understand it's still being discussed, but do you expect your 2025 EBITDA margins to be higher than those in 2024, even with the costs associated with the MLB terms when they are announced? Is that what you are trying to convey, or am I misinterpreting your point?

Yes. Yes, a very simple yes.

Yes. And I'll add, don't forget, we're now looking for margin expansion now, Robin, in 2024, even with the sports rights that we've taken on this year. So when you think about next year, with MLB, we'll already have lapped the NBA deal, we'll have lapped our ATP deal, and we're going to get leverage across a variety of these contracts here moving forward. So we certainly expect 2025 to be much higher margins. And that's not just for 2025. We expect margin expansion, certainly as Carsten said, over a multiyear period to get up to that 25% to 30% range.

Thank you. As a follow-up regarding 4Sight, I believe you mentioned that 25% of your audiovisual clients have utilized it. Can you share whether this is primarily the larger sportsbooks or a different segment? Where are you noticing the initial adoption? Are other sportsbooks testing it as well? Do you think there will be a limited percentage of sportsbooks that adopt this? I'd like to hear your expectations on this. Thank you.

Well, Robin, it's a broad mix geographically, also from a size, Tier 1, Tier 2, Tier 3. So there is not a specific pattern in this region or for this size of the sportsbooks, it's picked up better or worse. It's picked up pretty good, as you see with the number. And what the product should do, and I think that's the most important one, the product should stimulate live betting. So this is the main purpose of it. And we are super happy with the strong pickup there. From a monetization perspective, it's not so much the product; it's more what we get with MTS and what we get with our Live Odds and additional traffic. And the numbers here are very encouraging, and we continue to expand it now and leverage it over many more sports as announced.

Okay, great. Thank you.

And our next question comes from Jordan Bender with Citizens. Your line is open.

Good morning, everyone. Carsten, maybe just a follow-up first on the XLMedia acquisition, the thesis around you're going to do an acquisition for margin expansion. Can you just help us or get more granular in terms of the benefits in terms of revenue and cost synergies that you might get out of XLMedia?

Let me give you the first high-level idea around it. Then for the detailed numbers, I hand over to Craig. XLMedia has, at the moment, 70 million unique sport fans per month in the U.S. with various sites that are either in partnership or own websites. So that's an affiliate business, which is highly valuable for our 360-degree value proposition. And that starts with programmatic advertising, goes into paid search, goes into affiliate, and then, of course, also into customer retention. Two years ago, we did an acquisition with Vaix for customer retention. Now we fill that gap from an affiliate perspective with XLMedia. We fill it by purpose with the U.S. business because from a cost perspective, this is the market where we see the best pickup for affiliate business. So, that is the core idea of it. We think by embedding it now into our 360-degree solution, we get the best leverage for the property, and XLMedia obviously thinks the same way. As a standalone property, it is profitable, but integrating it now is making it really strongly valuable. And like Craig said it before, of course, we expect a margin uplift by integrating this into our 360-degree value proposition. Craig, do you want to add something?

Yeah. The only thing I'll add is when you think about the impact for 2024, it will certainly be minimal, just given the timing of where we are in the year when the deal is ultimately expected to close. So you won't see much uptick here in 2024. There will be some benefit, obviously, in 2025. But as Carsten mentioned, a lot of that will depend on how much we are able to integrate this with our current ad offerings and our current customer acquisition offerings for our clients. And we'll provide additional color on how everything is trending next year when we give our guidance for 2025.

Great. And you'll probably talk about this at your Investor Day. But my second question here is the EBITDA margin target of 25% to 30%, that's not new. But as we think about how we get to the lower end versus the upper end of that range, is the main driving factor here just going to be some future renewal periods? Or is there anything else into that equation we should be thinking about?

Yeah. I would say that there are a number of factors that are going to drive it higher into the range. Certainly, first and foremost, and something that we sometimes forget about when we're talking about margin expansion is how good we are on the revenue side of the house, right? Our ability to drive new products and drive new customer offerings off of the rights that we already have and off of the content we've already developed and drive new customer value will drive revenues. That revenue will flow through more and more to the bottom line. So revenue is a big piece of that. Secondly, we're going to get leverage across all of our cost categories. How much leverage we get is dependent on how much we have to invest to deliver on some of these revenue opportunities. But we feel that we have a pretty good view of significant margin expansion, both in the short term and the long term. But the variables are going to be how strong is that revenue growth and our ability to continue to manage our overall cost base.

Thank you very much.

And our next question comes from Samuel Nielsen with JPMorgan. Your line is open.

Hey, good morning, everyone. Thanks for taking my questions. With the NBA season underway, what kind of pricing premium are you seeing amongst your customers at the start of year two of the contract? And then I know you talked about some of the premium products driving strength in the ATP deal. But how much more premium do you see out there from an NBA pricing perspective? Just trying to get a sense of whether the 4Q revenue growth exit rate is a fair assumption to extrapolate the 2025 revenue growth. Or if we should expect more or less growth in 2025 than kind of your exiting 2024.

Let me discuss the NBA in general. For the 2025 numbers, I'll pass it over to Craig. We are three weeks into the season, so there isn't much to report. We are seeing the expected adaptation, and overall, the property is performing very well. We've also noted the situation with the ATP; we've reached a critical juncture. Our EBITDA margin growth has strengthened, indicating our success with these two major properties, the ATP and NBA, that we onboarded this year. We are pleased with the progress made and with the extension of all client contracts, as every NBA client is now on the new agreement. For ATP, we are still onboarding new clients. Overall, this is slightly better than anticipated, and we are pleased with the property. Looking ahead long-term, these deals will extend through 2030 and beyond, giving us significant leverage because they are fixed. As we add revenue growth on top, we gain the exact leverage we need. Now, I will let Craig dive into the details of 2025.

When looking ahead to 2025, there are various factors to consider. I wouldn't recommend using the fourth quarter of 2024 as a reference point, but we will provide more guidance during our early call in 2025. Regarding revenue growth for the upcoming year, we expect the overall market to grow in the low double-digit range, and historically, we have outperformed the market over several years. Therefore, we should achieve better results in 2025. Our strong performance will largely stem from the quality of our content, the effectiveness of our products, and our ongoing innovation. We will share more details early next year, but we are confident in the strong revenue growth we anticipate for next year.

Thanks for that. That makes sense. And then, I guess, can you talk about some of the key technology or customer engagement pain points that some of your larger OSB operators are coming to you and asking you to solve maybe going into 2025? And maybe what products you're seeing the most uptick in?

Carsten here, Samuel. So as Craig said, we see here from a growth perspective, the 4 big categories underlying market growth. It's low double digits around the globe. Some markets better, some markets worse. It's a share of the wallet with cross-sell, upsell. It's the U.S. with in-play betting where we see a strong pickup, and it's adjacent markets. Marketing services is one sample of this. These are our growth categories. Focusing now from a client perspective, yes, we want to have an easy integration that we can accelerate those growth categories, and that's exactly what we focus on. Every client is telling us how to get the product easily integrated, very stable, very safe, very secure. AI helps in this perspective enormously. We onboarded, as you know, a new CTO and CAIO. We made enormous progress in that sector. Easy integration of all our products and the content is key to success to leverage on those four core drivers for the growth. That's where we are focusing on in 2025.

Thanks, guys. Great job on the quarter.

We want to thank everyone for joining us for our call. I'll turn it back to the operator now.

This concludes today's conference call. Thank you for participating. You may now disconnect.