Willis Investment Counsel

CIK

1310929

Location

GAINESVILLE, GA

Portfolio Value

Small $128,373,451

Diversification

Diversified

Filing Date

Global Rank

#1,055 / 8,232 ▲ 56

Top Industry

Drug Manufacturers - General 11.1%

3Y Alpha vs SPY

-8.6%

Period ended 2 months ago

Filed May 5, 2026 · 39d

25 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+41.5%

SPY

+76.5%

Annualised alpha

-8.6%

Max drawdown

−15.3%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

110 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

3.9%

−0.0 pts

Top 5

16.3%

+0.8 pts

Top 10

27.9%

+1.0 pts

HHI

177

Diversified+16

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	22.3%	$398,923,721	25
Healthcare	18.9%	$339,209,359	19
Industrials	17.2%	$309,049,020	22
Consumer Cyclical	8.9%	$160,341,990	12
Financial Services	8.4%	$151,344,488	8
Energy	8.1%	$145,848,897	7
Consumer Defensive	7.2%	$128,373,451	6
Communication Services	4.4%	$78,349,123	4
Utilities	2.7%	$48,096,310	3
Basic Materials	1.7%	$30,608,236	2
Real Estate	0.1%	$2,474,429	1
Unclassified	0.0%	$242,440	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
VENU	Venu Holding Corp	+113,635	218,633	$723,675
PAYX	Paychex Inc	+110,358	437,030	$40,259,203
ADP	Automatic Data Processing Inc	+62,800	148,456	$30,163,290
NRC	Nrc Health	+41,412	224,638	$3,814,353
ZTS	Zoetis Inc.	+35,743	139,959	$16,544,553
CLX	Clorox Co /De/	+25,400	230,000	$23,834,900
FDS	Factset Research Systems Inc	+19,822	42,824	$9,292,379
ADBE	Adobe Inc.	+13,524	54,239	$13,184,416
VZ	Verizon Communications Inc	+10,000	559,500	$28,086,900
LQDT	Liquidity Services Inc	+7,557	132,426	$4,048,262
TSCO	Tractor Supply Co /De/	+5,540	683,231	$30,950,364
QXO	QXO, Inc.	+4,980	24,980	$485,111
GIL	Gildan Activewear Inc.	+4,771	82,739	$4,604,425
EVTC	EVERTEC, Inc.	+4,570	95,000	$2,680,900
PFE	Pfizer Inc	+4,473	1,717,937	$48,239,670
FTDR	Frontdoor, Inc.	+3,951	79,188	$4,185,877
DCI	DONALDSON Co INC	+2,836	55,447	$4,705,786
AOS	Smith A O Corp	+2,419	47,930	$3,160,504
LOGI	Logitech International S.A.	+2,354	45,101	$4,109,603
GNRC	Generac Holdings Inc.	+2,284	145,421	$28,405,083
FTNT	Fortinet, Inc.	+2,126	196,239	$16,036,651
MSM	Msc Industrial Direct Co Inc	+2,116	39,986	$3,689,508
QLYS	Qualys, Inc.	+1,813	34,437	$3,025,290
TTC	Toro Co	+1,559	27,455	$2,565,395
PAYC	Paycom Software, Inc.	+1,429	23,529	$2,859,714
No positions match the current search.

Trimmed

Positions the filer reduced

19 positions

Ticker	Company	Δ Shares	Shares	Value
BHP	BHP Group Ltd	−159,834	315,009	$22,913,754
UPS	United Parcel Service Inc	−121,400	88,973	$8,753,163
JNJ	Johnson & Johnson	−75,981	289,418	$70,745,335
NVDA	Nvidia Corp	−39,920	68,943	$12,023,659
AMAT	Applied Materials Inc /De	−35,485	26,449	$9,040,003
ROST	Ross Stores, Inc.	−34,218	38,264	$8,289,130
CAT	Caterpillar Inc	−30,205	49,686	$35,200,543
HXL	Hexcel Corp /De/	−20,301	21,136	$1,710,536
GOOGL	Alphabet Inc.	−11,681	40,677	$11,697,078
LLY	ELI LILLY & Co	−6,149	14,777	$13,591,441
MDT	Medtronic plc	−5,205	392,048	$33,970,959
LMT	Lockheed Martin Corp	−3,018	91,239	$55,143,939
META	Meta Platforms, Inc.	−1,299	15,945	$9,122,612
LH	Labcorp Holdings Inc.	−506	64,490	$17,206,576
AAPL	Apple Inc.	−450	109,136	$27,697,625
SMMT	Summit Therapeutics Inc.	−390	10,000	$189,600
PG	PROCTER & GAMBLE Co	−253	209,767	$30,298,745
ABBV	AbbVie Inc.	−100	964	$209,660
WM	Waste Management Inc	−95	68,926	$15,838,505
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
SPGI	S&P Global Inc.	13,745	$5,846,298
INTU	Intuit Inc.	12,864	$5,562,136
TG	Tredegar Corp	35,000	$278,250
MU	Micron Technology Inc	680	$229,731
MUR	Murphy Oil Corp	5,405	$222,956
No positions match the current search.

Sold Out

Positions the filer fully exited

12 positions

Ticker	Company	Shares	Value
WMT	Walmart Inc.	305,526	$34,038,651
KMB	Kimberly Clark Corp	197,015	$19,876,843
GPC	Genuine Parts Co	139,019	$17,093,776
TROW	Price T Rowe Group Inc	154,600	$15,827,948
RGA	Reinsurance Group Of America Inc	56,330	$11,460,901
KVUE	Kenvue Inc.	655,600	$11,309,100
INTC	Intel Corp	304,384	$11,231,769
TGT	Target Corp	114,800	$11,221,700
CSGS	Csg Systems International Inc	54,097	$4,148,698
ATKR	Atkore Inc.	39,351	$2,488,950
PZZA	Papa Johns International Inc	34,700	$1,335,603
COF	Capital One Financial Corp	1,286	$311,674
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

6 positions · $128,373,451 total · Consumer Defensive only · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
HSY	Hershey Co Consumer Defensive	Added	180,961	+417	$37,619,982	+14.5%	29.31%
PEP	Pepsico Inc Consumer Defensive	Added	229,052	+402	$35,569,485	+8.4%	27.71%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	209,767	-253	$30,298,745	+0.7%	23.60%
CLX	Clorox Co /De/ Consumer Defensive	Added	230,000	+25,400	$23,834,900	+15.5%	18.57%
KO	Coca Cola Co Consumer Defensive	Held	12,708	0	$966,443	+8.8%	0.75%
FLO	Flowers Foods Inc Consumer Defensive	Held	10,294	0	$83,896	−25.1%	0.07%