Willis Investment Counsel

CIK

1310929

Location

GAINESVILLE, GA

Portfolio Value

Mid $1,792,861,463

Diversification

Diversified

Filing Date

Global Rank

#1,282 / 8,622 ▼ 18 · as of Mar 2026

Top Industry

Drug Manufacturers - General 11.1%

3Y Alpha vs SPY

-6.3%

Period ended 4 months ago

Filed May 5, 2026 · 3mo

25 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+42.5%

SPY

+67.9%

Annualised alpha

-6.3%

Max drawdown

−15.3%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. It tracks 100% of reported value on average across 13 quarters. Past performance does not predict future results.

Portfolio Concentration

110 tracked positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

3.9%

−0.0 pts

Top 5

16.3%

+0.8 pts

Top 10

27.9%

+1.0 pts

HHI

177

Diversified+16

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	22.3%	$398,923,721	25
Healthcare	18.9%	$339,209,359	19
Industrials	17.2%	$309,049,020	22
Consumer Cyclical	8.9%	$160,341,990	12
Financial Services	8.4%	$151,344,487	8
Energy	8.1%	$145,848,897	7
Consumer Defensive	7.2%	$128,373,451	6
Communication Services	4.4%	$78,349,123	4
Utilities	2.7%	$48,096,310	3
Basic Materials	1.7%	$30,608,236	2
Real Estate	0.1%	$2,474,429	1
Unclassified	0.0%	$242,440	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
VENU	Venu Holding Corp	+113,635	218,633	$723,675
PAYX	Paychex Inc	+110,358	437,030	$40,259,203
ADP	Automatic Data Processing Inc	+62,800	148,456	$30,163,290
NRC	Nrc Health	+41,412	224,638	$3,814,353
ZTS	Zoetis Inc.	+35,743	139,959	$16,544,553
CLX	Clorox Co /De/	+25,400	230,000	$23,834,900
FDS	Factset Research Systems Inc	+19,822	42,824	$9,292,379
ADBE	Adobe Inc.	+13,524	54,239	$13,184,416
VZ	Verizon Communications Inc	+10,000	559,500	$28,086,900
LQDT	Liquidity Services Inc	+7,557	132,426	$4,048,262
TSCO	Tractor Supply Co /De/	+5,540	683,231	$30,950,364
QXO	QXO, Inc.	+4,980	24,980	$485,111
GIL	Gildan Activewear Inc.	+4,771	82,739	$4,604,425
EVTC	EVERTEC, Inc.	+4,570	95,000	$2,680,900
PFE	Pfizer Inc	+4,473	1,717,937	$48,239,670
FTDR	Frontdoor, Inc.	+3,951	79,188	$4,185,877
DCI	DONALDSON Co INC	+2,836	55,447	$4,705,786
AOS	Smith A O Corp	+2,419	47,930	$3,160,504
LOGI	Logitech International S.A.	+2,354	45,101	$4,109,603
GNRC	Generac Holdings Inc.	+2,284	145,421	$28,405,083
FTNT	Fortinet, Inc.	+2,126	196,239	$16,036,651
MSM	Msc Industrial Direct Co Inc	+2,116	39,986	$3,689,508
QLYS	Qualys, Inc.	+1,813	34,437	$3,025,290
TTC	Toro Co	+1,559	27,455	$2,565,395
PAYC	Paycom Software, Inc.	+1,429	23,529	$2,859,714
No positions match the current search.

Trimmed

Positions the filer reduced

19 positions

Ticker	Company	Δ Shares	Shares	Value
BHP	BHP Group Ltd	−159,834	315,009	$22,913,754
UPS	United Parcel Service Inc	−121,400	88,973	$8,753,163
JNJ	Johnson & Johnson	−75,981	289,418	$70,745,335
NVDA	Nvidia Corp	−39,920	68,943	$12,023,659
AMAT	Applied Materials Inc /De	−35,485	26,449	$9,040,003
ROST	Ross Stores, Inc.	−34,218	38,264	$8,289,130
CAT	Caterpillar Inc	−30,205	49,686	$35,200,543
HXL	Hexcel Corp /De/	−20,301	21,136	$1,710,536
GOOGL	Alphabet Inc.	−11,681	40,677	$11,697,078
LLY	ELI LILLY & Co	−6,149	14,777	$13,591,441
MDT	Medtronic plc	−5,205	392,048	$33,970,959
LMT	Lockheed Martin Corp	−3,018	91,239	$55,143,939
META	Meta Platforms, Inc.	−1,299	15,945	$9,122,612
LH	Labcorp Holdings Inc.	−506	64,490	$17,206,576
AAPL	Apple Inc.	−450	109,136	$27,697,625
SMMT	Summit Therapeutics Inc.	−390	10,000	$189,600
PG	PROCTER & GAMBLE Co	−253	209,767	$30,298,745
ABBV	AbbVie Inc.	−100	964	$209,660
WM	Waste Management Inc	−95	68,926	$15,838,505
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
SPGI	S&P Global Inc.	13,745	$5,846,297
INTU	Intuit Inc.	12,864	$5,562,136
TG	Tredegar Corp	35,000	$278,250
MU	Micron Technology Inc	680	$229,731
MUR	Murphy Oil Corp	5,405	$222,956
No positions match the current search.

Sold Out

Positions the filer fully exited

12 positions

Ticker	Company	Shares	Value
WMT	Walmart Inc.	305,526	$34,038,651
KMB	Kimberly Clark Corp	197,015	$19,876,843
GPC	Genuine Parts Co	139,019	$17,093,776
TROW	Price T Rowe Group Inc	154,600	$15,827,948
RGA	Reinsurance Group Of America Inc	56,330	$11,460,901
KVUE	Kenvue Inc.	655,600	$11,309,100
INTC	Intel Corp	304,384	$11,231,769
TGT	Target Corp	114,800	$11,221,700
CSGS	Csg Systems International Inc	54,097	$4,148,698
ATKR	Atkore Inc.	39,351	$2,488,950
PZZA	Papa Johns International Inc	34,700	$1,335,603
COF	Capital One Financial Corp	1,286	$311,674
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

110 tracked positions · $1,792,861,463 total · filing declares 123 positions · $1,831,288,166 · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 110 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
JNJ	Johnson & Johnson Healthcare	Reduced	289,418	-75,981	$70,745,335	−6.4%	3.95%
CSCO	Cisco Systems, Inc. Technology	Added	834,057	+1,024	$64,714,482	+0.9%	3.61%
LMT	Lockheed Martin Corp Industrials	Reduced	91,239	-3,018	$55,143,939	+21.0%	3.08%
TXN	Texas Instruments Inc Technology	Added	266,644	+753	$51,766,266	+12.2%	2.89%
CB	Chubb Ltd Financial Services	Added	153,791	+370	$50,125,100	+4.7%	2.80%
PFE	Pfizer Inc Healthcare	Added	1,717,937	+4,473	$48,239,670	+13.1%	2.69%
MSFT	Microsoft Corp Technology	Added	113,434	+364	$41,989,863	−23.2%	2.34%
PAYX	Paychex Inc Technology	Added	437,030	+110,358	$40,259,203	+9.9%	2.25%
XOM	ExxonMobil Holdings Corp Energy	Added	229,781	+358	$38,984,644	+41.2%	2.17%
ACN	Accenture plc Technology	Added	194,798	+1,030	$38,626,495	−25.7%	2.15%
MRK	Merck & Co., Inc. Healthcare	Held	313,718	0	$37,737,138	+14.3%	2.10%
HSY	Hershey Co Consumer Defensive	Added	180,961	+417	$37,619,982	+14.5%	2.10%
PEP	Pepsico Inc Consumer Defensive	Added	229,052	+402	$35,569,485	+8.4%	1.98%
HD	Home Depot, Inc. Consumer Cyclical	Added	107,483	+233	$35,350,083	−4.2%	1.97%
CAT	Caterpillar Inc Industrials	Reduced	49,686	-30,205	$35,200,543	−23.1%	1.96%
COP	Conocophillips Energy	Added	257,433	+672	$33,981,156	+41.4%	1.90%
MDT	Medtronic plc Healthcare	Reduced	392,048	-5,205	$33,970,959	−11.0%	1.89%
AFL	Aflac Inc Financial Services	Added	302,180	+1,086	$33,152,167	−0.1%	1.85%
TSCO	Tractor Supply Co /De/ Consumer Cyclical	Added	683,231	+5,540	$30,950,364	−8.7%	1.73%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	209,767	-253	$30,298,745	+0.7%	1.69%
ADP	Automatic Data Processing Inc Technology	Added	148,456	+62,800	$30,163,290	+36.9%	1.68%
DGX	Quest Diagnostics Inc Healthcare	Held	151,800	0	$29,749,764	+12.9%	1.66%
T	At&T Inc. Communication Services	Held	1,015,610	0	$29,442,533	+16.7%	1.64%
SNY	Sanofi Healthcare	Held	604,000	0	$29,100,720	−0.6%	1.62%
GNRC	Generac Holdings Inc. Industrials	Added	145,421	+2,284	$28,405,083	+45.5%	1.58%
VZ	Verizon Communications Inc Communication Services	Added	559,500	+10,000	$28,086,900	+25.5%	1.57%
AAPL	Apple Inc. Technology	Reduced	109,136	-450	$27,697,625	−7.0%	1.54%
ETN	Eaton Corp plc Industrials	Held	77,073	0	$27,566,699	+12.3%	1.54%
AEP	American Electric Power Co Inc Utilities	Held	203,538	0	$26,679,761	+13.7%	1.49%
MCD	Mcdonalds Corp Consumer Cyclical	Held	84,785	0	$26,350,330	+1.7%	1.47%
VLO	Valero Energy Corp/Tx Energy	Held	104,600	0	$25,844,568	+51.8%	1.44%
SHEL	Shell plc Energy	Added	277,520	+798	$25,809,360	+26.9%	1.44%
DRI	Darden Restaurants Inc Consumer Cyclical	Held	122,600	0	$24,034,504	+6.5%	1.34%
CLX	Clorox Co /De/ Consumer Defensive	Added	230,000	+25,400	$23,834,900	+15.5%	1.33%
BHP	BHP Group Ltd Basic Materials	Reduced	315,009	-159,834	$22,913,754	−20.1%	1.28%
JPM	Jpmorgan Chase & Co Financial Services	Held	77,879	0	$22,908,886	−8.7%	1.28%
GD	General Dynamics Corp Industrials	Held	66,700	0	$22,892,774	+1.9%	1.28%
KEYS	Keysight Technologies, Inc. Technology	Added	80,993	+384	$22,869,993	+39.6%	1.28%
DUK	Duke Energy CORP Utilities	Held	160,282	0	$20,987,325	+11.7%	1.17%
CVX	Chevron Corp Energy	Held	99,995	0	$20,688,965	+35.8%	1.15%
ABT	Abbott Laboratories Healthcare	Held	199,349	0	$20,467,161	−18.1%	1.14%
MMM	3M Co Industrials	Added	136,570	+429	$19,834,061	−9.0%	1.11%
LOW	Lowes Companies Inc Consumer Cyclical	Held	83,418	0	$19,710,005	−2.0%	1.10%
DE	Deere & Co Industrials	Held	34,300	0	$19,321,190	+21.0%	1.08%
EMR	Emerson Electric Co Industrials	Held	139,600	0	$18,290,392	−1.3%	1.02%
GWW	W.W. Grainger, Inc. Industrials	Added	16,696	+189	$18,212,165	+9.3%	1.02%
AXP	American Express Co Financial Services	Added	57,236	+556	$17,312,745	−17.4%	0.97%
LH	Labcorp Holdings Inc. Healthcare	Reduced	64,490	-506	$17,206,576	+5.5%	0.96%
ZTS	Zoetis Inc. Healthcare	Added	139,959	+35,743	$16,544,553	+26.2%	0.92%
FTNT	Fortinet, Inc. Technology	Added	196,239	+2,126	$16,036,651	+4.0%	0.89%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.