Willis Investment Counsel

CIK

1310929

Location

GAINESVILLE, GA

Portfolio Value

Mid $2,037,857,637

Diversification

Diversified

Filing Date

Global Rank

#1,322 / 8,700 ▲ 200

Top Industry

Drug Manufacturers - General 10.3%

Period ended 2 months ago

Filed Aug 3, 2026 · 41d

26 quarters · since Mar 2020

Portfolio Concentration

111 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

5.1%

+1.2 pts

Top 5

18.0%

+2.0 pts

Top 10

29.0%

+1.7 pts

HHI

176

Diversified+4

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Technology	27.4%	$559,255,216	27
Healthcare	18.6%	$380,052,912	18
Industrials	18.2%	$371,404,491	21
Financial Services	8.6%	$176,171,199	8
Consumer Cyclical	8.4%	$170,573,494	13
Consumer Defensive	5.9%	$119,799,273	7
Energy	4.7%	$95,197,340	5
Communication Services	3.6%	$73,801,021	4
Utilities	2.4%	$48,473,391	3
Basic Materials	1.8%	$37,426,889	2
Real Estate	0.3%	$5,273,839	1
Unclassified	0.0%	$428,572	2

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
NRC	Nrc Health	+210,147	434,785	$9,378,312
ABT	Abbott Laboratories	+146,000	345,349	$31,336,968
PFE	Pfizer Inc	+100,571	1,818,508	$43,789,672
TSCO	Tractor Supply Co /De/	+76,476	759,707	$24,014,338
ACN	Accenture plc	+71,175	265,973	$33,097,680
LQDT	Liquidity Services Inc	+61,015	193,441	$7,567,411
EVTC	EVERTEC, Inc.	+55,575	150,575	$4,182,973
GIL	Gildan Activewear Inc.	+50,447	133,186	$6,872,397
CSCO	Cisco Systems, Inc.	+50,145	884,202	$103,858,366
ADBE	Adobe Inc.	+49,563	103,802	$21,281,486
FTDR	Frontdoor, Inc.	+40,711	119,899	$9,302,963
FTNT	Fortinet, Inc.	+34,630	230,869	$35,466,095
ZTS	Zoetis Inc.	+31,787	171,746	$12,341,667
PAYX	Paychex Inc	+30,658	467,688	$45,987,761
JKHY	Jack Henry & Associates Inc	+30,060	48,588	$6,692,511
AOS	Smith A O Corp	+28,296	76,226	$4,780,894
LOGI	Logitech International S.A.	+26,937	72,038	$6,774,453
DCI	DONALDSON Co INC	+26,298	81,745	$7,338,248
AVY	Avery Dennison Corp	+24,046	34,558	$5,610,491
QLYS	Qualys, Inc.	+22,719	57,156	$7,858,378
MDT	Medtronic plc	+22,491	414,539	$32,429,385
AFL	Aflac Inc	+22,364	324,544	$38,052,784
ALGN	Align Technology Inc	+21,573	28,035	$4,728,383
TECH	BIO-TECHNE Corp	+20,357	37,659	$2,660,608
UPS	United Parcel Service Inc	+20,121	109,094	$11,727,605
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
GNRC	Generac Holdings Inc.	−31,426	113,995	$33,378,875
TXN	Texas Instruments Inc	−29,643	237,001	$70,642,888
PAR	Par Technology Corp	−22,538	42,057	$732,632
MSM	Msc Industrial Direct Co Inc	−8,728	31,258	$3,718,139
STRL	Sterling Infrastructure, Inc.	−8,073	8,160	$6,849,177
SNY	Sanofi	−1,700	602,300	$25,694,118
T	At&T Inc.	−1,600	1,014,010	$20,990,007
VZ	Verizon Communications Inc	−1,510	557,990	$23,625,296
MRK	Merck & Co., Inc.	−951	312,767	$40,190,559
CLX	Clorox Co /De/	−700	229,300	$21,884,392
AEP	American Electric Power Co Inc	−500	203,038	$27,777,628
ADP	Automatic Data Processing Inc	−400	148,056	$33,157,141
EMR	Emerson Electric Co	−400	139,200	$19,926,480
PG	PROCTER & GAMBLE Co	−397	209,370	$30,702,016
VLO	Valero Energy Corp/Tx	−300	104,300	$27,163,892
WM	Waste Management Inc	−300	68,626	$15,295,362
DGX	Quest Diagnostics Inc	−300	151,500	$32,110,425
MCD	Mcdonalds Corp	−300	84,485	$22,837,140
GD	General Dynamics Corp	−200	66,500	$23,556,960
LOW	Lowes Companies Inc	−200	83,218	$18,348,736
DRI	Darden Restaurants Inc	−200	122,400	$25,215,624
DUK	Duke Energy CORP	−145	160,137	$20,270,141
CVX	Chevron Corp	−118	99,877	$16,555,611
DE	Deere & Co	−100	34,200	$21,694,086
ETN	Eaton Corp plc	−100	76,973	$32,799,734
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
MSI	Motorola Solutions, Inc.	32,600	$13,538,454
BMI	Badger Meter Inc	18,383	$2,727,669
QQQ	Invesco Qqq Trust, Series 1	300	$220,920
XPOF	Xponential Fitness, Inc.	30,000	$207,600
WMT	Walmart Inc.	1,826	$206,812
No positions match the current search.

Sold Out

Positions the filer fully exited

8 positions

Ticker	Company	Shares	Value
XOM	ExxonMobil Holdings Corp	229,781	$38,984,644
VB	Vanguard Morningstar Small-Cap ETF	88,862	$19,511,880
ABI	VictoryShares Pioneer Asset-Based Income ETF	80,705	$15,488,903
AAXJ	iShares MSCI All Country Asia ex Japan ETF	22,381	$2,074,286
AGGY	WisdomTree Yield Enhanced U.S. Aggregate Bond Fund	4,891	$422,386
TG	Tredegar Corp	35,000	$278,250
MCK	Mckesson Corp	262	$226,724
MUR	Murphy Oil Corp	5,405	$222,956
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

111 tracked positions · $2,037,857,637 total · filing declares 125 positions · $2,098,061,968 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 111 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
CSCO	Cisco Systems, Inc. Technology	Added	884,202	+50,145	$103,858,366	+60.5%	5.10%
JNJ	Johnson & Johnson Healthcare	Added	309,486	+20,068	$78,600,159	+11.1%	3.86%
TXN	Texas Instruments Inc Technology	Reduced	237,001	-29,643	$70,642,888	+36.5%	3.47%
CAT	Caterpillar Inc Industrials	Added	54,570	+4,884	$58,111,593	+65.1%	2.85%
CB	Chubb Ltd Financial Services	Added	162,875	+9,084	$55,498,027	+10.7%	2.72%
LMT	Lockheed Martin Corp Industrials	Added	96,275	+5,036	$49,048,261	−11.1%	2.41%
PAYX	Paychex Inc Technology	Added	467,688	+30,658	$45,987,761	+14.2%	2.26%
MSFT	Microsoft Corp Technology	Added	121,147	+7,713	$45,190,253	+7.6%	2.22%
PFE	Pfizer Inc Healthcare	Added	1,818,508	+100,571	$43,789,672	−9.2%	2.15%
MRK	Merck & Co., Inc. Healthcare	Reduced	312,767	-951	$40,190,559	+6.5%	1.97%
HD	Home Depot, Inc. Consumer Cyclical	Added	112,868	+5,385	$39,806,286	+12.6%	1.95%
AFL	Aflac Inc Financial Services	Added	324,544	+22,364	$38,052,784	+14.8%	1.87%
FTNT	Fortinet, Inc. Technology	Added	230,869	+34,630	$35,466,095	+121.2%	1.74%
HSY	Hershey Co Consumer Defensive	Added	190,740	+9,779	$33,465,333	−11.0%	1.64%
GNRC	Generac Holdings Inc. Industrials	Reduced	113,995	-31,426	$33,378,875	+17.5%	1.64%
KEYS	Keysight Technologies, Inc. Technology	Added	95,062	+14,069	$33,278,354	+45.5%	1.63%
ADP	Automatic Data Processing Inc Technology	Reduced	148,056	-400	$33,157,141	+9.9%	1.63%
ACN	Accenture plc Technology	Added	265,973	+71,175	$33,097,680	−14.3%	1.62%
ETN	Eaton Corp plc Industrials	Reduced	76,973	-100	$32,799,734	+19.0%	1.61%
PEP	Pepsico Inc Consumer Defensive	Added	239,514	+10,462	$32,430,195	−8.8%	1.59%
MDT	Medtronic plc Healthcare	Added	414,539	+22,491	$32,429,385	−4.5%	1.59%
AAPL	Apple Inc. Technology	Added	111,285	+2,149	$32,201,427	+16.3%	1.58%
DGX	Quest Diagnostics Inc Healthcare	Reduced	151,500	-300	$32,110,425	+7.9%	1.58%
ABT	Abbott Laboratories Healthcare	Added	345,349	+146,000	$31,336,968	+53.1%	1.54%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	209,370	-397	$30,702,016	+1.3%	1.51%
COP	Conocophillips Energy	Added	274,201	+16,768	$28,505,935	−16.1%	1.40%
AEP	American Electric Power Co Inc Utilities	Reduced	203,038	-500	$27,777,628	+4.1%	1.36%
BHP	BHP Group Ltd Basic Materials	Added	331,239	+16,230	$27,595,521	+20.4%	1.35%
GWW	W.W. Grainger, Inc. Industrials	Added	20,102	+3,406	$27,346,760	+50.2%	1.34%
VLO	Valero Energy Corp/Tx Energy	Reduced	104,300	-300	$27,163,892	+5.1%	1.33%
SNY	Sanofi Healthcare	Reduced	602,300	-1,700	$25,694,118	−11.7%	1.26%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	77,798	-81	$25,465,619	+11.2%	1.25%
DRI	Darden Restaurants Inc Consumer Cyclical	Reduced	122,400	-200	$25,215,624	+4.9%	1.24%
TSCO	Tractor Supply Co /De/ Consumer Cyclical	Added	759,707	+76,476	$24,014,338	−22.4%	1.18%
MMM	3M Co Industrials	Added	146,840	+10,270	$23,774,864	+19.9%	1.17%
VZ	Verizon Communications Inc Communication Services	Reduced	557,990	-1,510	$23,625,296	−15.9%	1.16%
GD	General Dynamics Corp Industrials	Reduced	66,500	-200	$23,556,960	+2.9%	1.16%
AXP	American Express Co Financial Services	Added	67,676	+10,440	$22,891,407	+32.2%	1.12%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	84,485	-300	$22,837,140	−13.3%	1.12%
SHEL	Shell plc Energy	Added	292,008	+14,488	$22,642,300	−12.3%	1.11%
AMAT	Applied Materials Inc /De Technology	Added	31,135	+4,686	$22,510,605	+149.0%	1.10%
CLX	Clorox Co /De/ Consumer Defensive	Reduced	229,300	-700	$21,884,392	−8.2%	1.07%
DE	Deere & Co Industrials	Reduced	34,200	-100	$21,694,086	+12.3%	1.06%
LLY	ELI LILLY & Co Healthcare	Added	18,017	+3,240	$21,610,132	+59.0%	1.06%
ADBE	Adobe Inc. Technology	Added	103,802	+49,563	$21,281,486	+61.4%	1.04%
LH	Labcorp Holdings Inc. Healthcare	Added	75,319	+10,829	$21,089,320	+22.6%	1.03%
T	At&T Inc. Communication Services	Reduced	1,014,010	-1,600	$20,990,007	−28.7%	1.03%
DUK	Duke Energy CORP Utilities	Reduced	160,137	-145	$20,270,141	−3.4%	0.99%
EMR	Emerson Electric Co Industrials	Reduced	139,200	-400	$19,926,480	+8.9%	0.98%
LOW	Lowes Companies Inc Consumer Cyclical	Reduced	83,218	-200	$18,348,736	−6.9%	0.90%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.