Willis Investment Counsel

CIK

1310929

Location

GAINESVILLE, GA

Portfolio Value

Mid $1,792,861,464

Diversification

Diversified

Filing Date

Global Rank

#1,055 / 8,232 ▲ 56

Top Industry

Drug Manufacturers - General 11.1%

3Y Alpha vs SPY

-8.7%

Period ended 2 months ago

Filed May 5, 2026 · 39d

25 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+41.1%

SPY

+76.5%

Annualised alpha

-8.7%

Max drawdown

−15.3%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

110 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

3.9%

−0.0 pts

Top 5

16.3%

+0.8 pts

Top 10

27.9%

+1.0 pts

HHI

177

Diversified+16

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	22.3%	$398,923,721	25
Healthcare	18.9%	$339,209,359	19
Industrials	17.2%	$309,049,020	22
Consumer Cyclical	8.9%	$160,341,990	12
Financial Services	8.4%	$151,344,488	8
Energy	8.1%	$145,848,897	7
Consumer Defensive	7.2%	$128,373,451	6
Communication Services	4.4%	$78,349,123	4
Utilities	2.7%	$48,096,310	3
Basic Materials	1.7%	$30,608,236	2
Real Estate	0.1%	$2,474,429	1
Unclassified	0.0%	$242,440	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
VENU	Venu Holding Corp	+113,635	218,633	$723,675
PAYX	Paychex Inc	+110,358	437,030	$40,259,203
ADP	Automatic Data Processing Inc	+62,800	148,456	$30,163,290
NRC	Nrc Health	+41,412	224,638	$3,814,353
ZTS	Zoetis Inc.	+35,743	139,959	$16,544,553
CLX	Clorox Co /De/	+25,400	230,000	$23,834,900
FDS	Factset Research Systems Inc	+19,822	42,824	$9,292,379
ADBE	Adobe Inc.	+13,524	54,239	$13,184,416
VZ	Verizon Communications Inc	+10,000	559,500	$28,086,900
LQDT	Liquidity Services Inc	+7,557	132,426	$4,048,262
TSCO	Tractor Supply Co /De/	+5,540	683,231	$30,950,364
QXO	QXO, Inc.	+4,980	24,980	$485,111
GIL	Gildan Activewear Inc.	+4,771	82,739	$4,604,425
EVTC	EVERTEC, Inc.	+4,570	95,000	$2,680,900
PFE	Pfizer Inc	+4,473	1,717,937	$48,239,670
FTDR	Frontdoor, Inc.	+3,951	79,188	$4,185,877
DCI	DONALDSON Co INC	+2,836	55,447	$4,705,786
AOS	Smith A O Corp	+2,419	47,930	$3,160,504
LOGI	Logitech International S.A.	+2,354	45,101	$4,109,603
GNRC	Generac Holdings Inc.	+2,284	145,421	$28,405,083
FTNT	Fortinet, Inc.	+2,126	196,239	$16,036,651
MSM	Msc Industrial Direct Co Inc	+2,116	39,986	$3,689,508
QLYS	Qualys, Inc.	+1,813	34,437	$3,025,290
TTC	Toro Co	+1,559	27,455	$2,565,395
PAYC	Paycom Software, Inc.	+1,429	23,529	$2,859,714
No positions match the current search.

Trimmed

Positions the filer reduced

19 positions

Ticker	Company	Δ Shares	Shares	Value
BHP	BHP Group Ltd	−159,834	315,009	$22,913,754
UPS	United Parcel Service Inc	−121,400	88,973	$8,753,163
JNJ	Johnson & Johnson	−75,981	289,418	$70,745,335
NVDA	Nvidia Corp	−39,920	68,943	$12,023,659
AMAT	Applied Materials Inc /De	−35,485	26,449	$9,040,003
ROST	Ross Stores, Inc.	−34,218	38,264	$8,289,130
CAT	Caterpillar Inc	−30,205	49,686	$35,200,543
HXL	Hexcel Corp /De/	−20,301	21,136	$1,710,536
GOOGL	Alphabet Inc.	−11,681	40,677	$11,697,078
LLY	ELI LILLY & Co	−6,149	14,777	$13,591,441
MDT	Medtronic plc	−5,205	392,048	$33,970,959
LMT	Lockheed Martin Corp	−3,018	91,239	$55,143,939
META	Meta Platforms, Inc.	−1,299	15,945	$9,122,612
LH	Labcorp Holdings Inc.	−506	64,490	$17,206,576
AAPL	Apple Inc.	−450	109,136	$27,697,625
SMMT	Summit Therapeutics Inc.	−390	10,000	$189,600
PG	PROCTER & GAMBLE Co	−253	209,767	$30,298,745
ABBV	AbbVie Inc.	−100	964	$209,660
WM	Waste Management Inc	−95	68,926	$15,838,505
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
SPGI	S&P Global Inc.	13,745	$5,846,298
INTU	Intuit Inc.	12,864	$5,562,136
TG	Tredegar Corp	35,000	$278,250
MU	Micron Technology Inc	680	$229,731
MUR	Murphy Oil Corp	5,405	$222,956
No positions match the current search.

Sold Out

Positions the filer fully exited

12 positions

Ticker	Company	Shares	Value
WMT	Walmart Inc.	305,526	$34,038,651
KMB	Kimberly Clark Corp	197,015	$19,876,843
GPC	Genuine Parts Co	139,019	$17,093,776
TROW	Price T Rowe Group Inc	154,600	$15,827,948
RGA	Reinsurance Group Of America Inc	56,330	$11,460,901
KVUE	Kenvue Inc.	655,600	$11,309,100
INTC	Intel Corp	304,384	$11,231,769
TGT	Target Corp	114,800	$11,221,700
CSGS	Csg Systems International Inc	54,097	$4,148,698
ATKR	Atkore Inc.	39,351	$2,488,950
PZZA	Papa Johns International Inc	34,700	$1,335,603
COF	Capital One Financial Corp	1,286	$311,674
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

110 positions · $1,792,861,464 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 110 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
JNJ	Johnson & Johnson Healthcare	Reduced	289,418	-75,981	$70,745,335	−6.4%	3.95%
CSCO	Cisco Systems, Inc. Technology	Added	834,057	+1,024	$64,714,482	+0.9%	3.61%
LMT	Lockheed Martin Corp Industrials	Reduced	91,239	-3,018	$55,143,939	+21.0%	3.08%
TXN	Texas Instruments Inc Technology	Added	266,644	+753	$51,766,266	+12.2%	2.89%
CB	Chubb Ltd Financial Services	Added	153,791	+370	$50,125,100	+4.7%	2.80%
PFE	Pfizer Inc Healthcare	Added	1,717,937	+4,473	$48,239,670	+13.1%	2.69%
MSFT	Microsoft Corp Technology	Added	113,434	+364	$41,989,863	−23.2%	2.34%
PAYX	Paychex Inc Technology	Added	437,030	+110,358	$40,259,203	+9.9%	2.25%
XOM	Exxon Mobil Corp Energy	Added	229,781	+358	$38,984,644	+41.2%	2.17%
ACN	Accenture plc Technology	Added	194,798	+1,030	$38,626,495	−25.7%	2.15%
MRK	Merck & Co., Inc. Healthcare	Held	313,718	0	$37,737,138	+14.3%	2.10%
HSY	Hershey Co Consumer Defensive	Added	180,961	+417	$37,619,982	+14.5%	2.10%
PEP	Pepsico Inc Consumer Defensive	Added	229,052	+402	$35,569,485	+8.4%	1.98%
HD	Home Depot, Inc. Consumer Cyclical	Added	107,483	+233	$35,350,083	−4.2%	1.97%
CAT	Caterpillar Inc Industrials	Reduced	49,686	-30,205	$35,200,543	−23.1%	1.96%
COP	Conocophillips Energy	Added	257,433	+672	$33,981,156	+41.4%	1.90%
MDT	Medtronic plc Healthcare	Reduced	392,048	-5,205	$33,970,959	−11.0%	1.89%
AFL	Aflac Inc Financial Services	Added	302,180	+1,086	$33,152,167	−0.1%	1.85%
TSCO	Tractor Supply Co /De/ Consumer Cyclical	Added	683,231	+5,540	$30,950,364	−8.7%	1.73%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	209,767	-253	$30,298,745	+0.7%	1.69%
ADP	Automatic Data Processing Inc Technology	Added	148,456	+62,800	$30,163,290	+36.9%	1.68%
DGX	Quest Diagnostics Inc Healthcare	Held	151,800	0	$29,749,764	+12.9%	1.66%
T	At&T Inc. Communication Services	Held	1,015,610	0	$29,442,533	+16.7%	1.64%
SNY	Sanofi Healthcare	Held	604,000	0	$29,100,720	−0.6%	1.62%
GNRC	Generac Holdings Inc. Industrials	Added	145,421	+2,284	$28,405,083	+45.5%	1.58%
VZ	Verizon Communications Inc Communication Services	Added	559,500	+10,000	$28,086,900	+25.5%	1.57%
AAPL	Apple Inc. Technology	Reduced	109,136	-450	$27,697,625	−7.0%	1.54%
ETN	Eaton Corp plc Industrials	Held	77,073	0	$27,566,699	+12.3%	1.54%
AEP	American Electric Power Co Inc Utilities	Held	203,538	0	$26,679,761	+13.7%	1.49%
MCD	Mcdonalds Corp Consumer Cyclical	Held	84,785	0	$26,350,330	+1.7%	1.47%
VLO	Valero Energy Corp/Tx Energy	Held	104,600	0	$25,844,568	+51.8%	1.44%
SHEL	Shell plc Energy	Added	277,520	+798	$25,809,360	+26.9%	1.44%
DRI	Darden Restaurants Inc Consumer Cyclical	Held	122,600	0	$24,034,504	+6.5%	1.34%
CLX	Clorox Co /De/ Consumer Defensive	Added	230,000	+25,400	$23,834,900	+15.5%	1.33%
BHP	BHP Group Ltd Basic Materials	Reduced	315,009	-159,834	$22,913,754	−20.1%	1.28%
JPM	Jpmorgan Chase & Co Financial Services	Held	77,879	0	$22,908,886	−8.7%	1.28%
GD	General Dynamics Corp Industrials	Held	66,700	0	$22,892,774	+1.9%	1.28%
KEYS	Keysight Technologies, Inc. Technology	Added	80,993	+384	$22,869,993	+39.6%	1.28%
DUK	Duke Energy CORP Utilities	Held	160,282	0	$20,987,325	+11.7%	1.17%
CVX	Chevron Corp Energy	Held	99,995	0	$20,688,965	+35.8%	1.15%
ABT	Abbott Laboratories Healthcare	Held	199,349	0	$20,467,161	−18.1%	1.14%
MMM	3M Co Industrials	Added	136,570	+429	$19,834,061	−9.0%	1.11%
LOW	Lowes Companies Inc Consumer Cyclical	Held	83,418	0	$19,710,005	−2.0%	1.10%
DE	Deere & Co Industrials	Held	34,300	0	$19,321,190	+21.0%	1.08%
EMR	Emerson Electric Co Industrials	Held	139,600	0	$18,290,392	−1.3%	1.02%
GWW	W.W. Grainger, Inc. Industrials	Added	16,696	+189	$18,212,165	+9.3%	1.02%
AXP	American Express Co Financial Services	Added	57,236	+556	$17,312,745	−17.4%	0.97%
LH	Labcorp Holdings Inc. Healthcare	Reduced	64,490	-506	$17,206,576	+5.5%	0.96%
ZTS	Zoetis Inc. Healthcare	Added	139,959	+35,743	$16,544,553	+26.2%	0.92%
FTNT	Fortinet, Inc. Technology	Added	196,239	+2,126	$16,036,651	+4.0%	0.89%