Heritage Financial Services, LLC
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Dec 31, 2025, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 88.4%; sector active share 82.8% against the combined 13F book's sector weights.
Over time 17 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
126 tracked positions · as of Dec 31, 2025 · Δ vs Sep 30, 2025Portfolio Trend
Sector Breakdown
As of Dec 31, 2025| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 95.3% | $1,138,110,127 |
| Technology | 2.2% | $26,395,903 |
| Healthcare | 0.6% | $6,681,479 |
| Consumer Defensive | 0.4% | $5,120,501 |
| Financial Services | 0.4% | $4,796,116 |
| Consumer Cyclical | 0.4% | $4,256,725 |
| Communication Services | 0.3% | $3,288,793 |
| Energy | 0.2% | $2,293,156 |
| Industrials | 0.2% | $2,184,661 |
| Utilities | 0.1% | $1,571,662 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VGIT | VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND | +793,311 | 5,202,760 | $311,801,406 | |
| JPIE | JPMorgan Income ETF | +543,246 | 2,848,628 | $131,862,990 | |
| USRT | iShares Core U.S. REIT ETF | +89,348 | 867,698 | $49,424,078 | |
| AIRJ | AirJoule Technologies Corp. | +85,431 | 97,806 | $385,355 | |
| IDEV | iShares Core MSCI International Developed Markets ETF | +56,256 | 3,278,313 | $270,395,256 | |
| DFSU | Dimensional US Sustainability Core 1 ETF | +26,056 | 364,066 | $15,811,386 | |
| AVUV | Avantis U.S. Small Cap Value ETF | +16,007 | 195,964 | $19,984,408 | |
| DFAI | Dimensional International Core Equity Market ETF | +7,244 | 133,568 | $5,090,276 | |
| DFSI | Dimensional International Sustainability Core 1 ETF | +6,616 | 178,466 | $7,646,375 | |
| AGG | iShares Core U.S. Aggregate Bond ETF | +4,935 | 83,382 | $8,328,194 | |
| AVUS | Avantis U.S. Equity ETF | +3,886 | 9,459 | $1,057,327 | |
| DFAE | Dimensional Emerging Core Equity Market ETF | +3,375 | 98,200 | $3,198,374 | |
| DFSE | Dimensional Emerging Markets Sustainability Core 1 ETF | +877 | 59,733 | $2,477,724 | |
| IBM | International Business Machines Corp | +814 | 5,630 | $1,667,662 | |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | +808 | 11,466 | $3,844,205 | |
| TPL | Texas Pacific Land Corp | +792 | 1,188 | $341,217 | |
| NEE | Nextera Energy Inc | +498 | 11,811 | $948,187 | |
| VEA | Vanguard FTSE Developed Markets ETF | +466 | 19,673 | $1,228,972 | |
| XOM | ExxonMobil Holdings Corp | +461 | 12,384 | $1,490,290 | |
| KO | Coca Cola Co | +457 | 20,995 | $1,467,760 | |
| IEFA | iShares Core MSCI EAFE ETF | +258 | 5,588 | $499,902 | |
| V | Visa Inc. | +223 | 1,506 | $528,169 | |
| ORCL | Oracle Corp | +197 | 1,090 | $212,451 | |
| MRK | Merck & Co., Inc. | +193 | 5,450 | $573,667 | |
| WMT | Walmart Inc. | +133 | 3,144 | $350,273 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| DFAC | Dimensional U.S. Core Equity 2 ETF | −100,620 | 4,520,404 | $178,962,794 | |
| DFEM | Dimensional Emerging Markets Core Equity 2 ETF | −49,235 | 1,741,258 | $57,600,814 | |
| NVDA | Nvidia Corp | −16,872 | 24,012 | $4,478,238 | |
| ITOT | iShares Core S&P Total U.S. Stock Market ETF | −9,210 | 122,164 | $18,164,565 | |
| IEMG | iShares Trust | −5,964 | 49,274 | $0 | |
| IAU | Ishares Gold Trust | −4,919 | 6,146 | $498,870 | |
| JPST | JPMorgan Ultra-Short Income ETF | −3,511 | 255,596 | $12,930,601 | |
| AAPL | Apple Inc. | −2,885 | 39,019 | $10,607,705 | |
| VYM | VANGUARD HIGH DIVIDEND YIELD INDEX FUND | −2,417 | 1,953 | $280,294 | |
| AVGO | Broadcom Inc. | −2,191 | 6,035 | $2,088,713 | |
| MCD | Mcdonalds Corp | −1,838 | 3,913 | $1,195,930 | |
| DFEV | Dimensional Emerging Markets Value ETF | −1,750 | 82,590 | $2,786,586 | |
| SCHD | Schwab U.S. Dividend Equity ETF | −1,569 | 7,938 | $217,739 | |
| ADI | Analog Devices Inc | −1,477 | 1,668 | $452,361 | |
| IVW | iShares S&P 500 Growth ETF | −1,366 | 17,172 | $2,116,620 | |
| MSFT | Microsoft Corp | −877 | 8,267 | $3,998,086 | |
| SPY | Spdr S&P 500 ETF Trust | −861 | 2,928 | $1,996,661 | |
| VZ | Verizon Communications Inc | −781 | 5,447 | $221,856 | |
| CSCO | Cisco Systems, Inc. | −765 | 3,336 | $256,972 | |
| BRK-B | Berkshire Hathaway Inc | −698 | 2,829 | $1,421,996 | |
| SCHH | Schwab U.S. REIT ETF | −620 | 17,836 | $372,594 | |
| RTX | RTX Corp | −583 | 1,601 | $293,623 | |
| VXUS | Vanguard Total International Stock ETF | −500 | 4,536 | $342,195 | |
| VOO | VANGUARD 500 INDEX FUND | −497 | 3,828 | $2,400,653 | |
| ABBV | AbbVie Inc. | −438 | 3,381 | $772,524 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| AVDE | Avantis International Equity ETF | 3,970 | $326,810 | |
| OEF | iShares S&P 100 ETF | 711 | $243,851 | |
| XLK | State Street(R) Technology Select Sector SPDR(R) ETF | 1,634 | $235,246 | |
| TMO | Thermo Fisher Scientific Inc. | 362 | $209,760 | |
| TXN | Texas Instruments Inc | 1,167 | $202,462 | |
| RMT | Royce Micro-Cap Trust, Inc. | 10,101 | $105,353 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| PAYX | Paychex Inc | 3,934 | $498,673 | |
| TSLA | Tesla, Inc. | 861 | $382,903 | |
| SHW | Sherwin Williams Co | 963 | $333,448 | |
| QUIK | QUICKLOGIC Corp | 50,000 | $303,000 | |
| BA | Boeing Co | 1,337 | $288,564 | |
| HON | Honeywell International Inc | 1,042 | $219,340 | |
| GLW | Corning Inc | 2,652 | $217,543 | |
| SYK | Stryker Corp | 578 | $213,669 | |
| ETN | Eaton Corp plc | 566 | $211,825 | |
| TRV | Travelers Companies, Inc. | 752 | $209,973 | |
| PEP | Pepsico Inc | 1,477 | $207,429 | |
| CBT | Cabot Corp | 2,707 | $205,867 | |
| VOOG | VANGUARD S&P 500 GROWTH INDEX FUND | 464 | $202,053 | |
| PHYS | Sprott Physical Gold Trust | 6,790 | $201,119 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| VGIT |
VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND
|
Added | 5,202,760 | $311,801,406 | 26.10% | |
| IDEV |
iShares Core MSCI International Developed Markets ETF
|
Added | 3,278,313 | $270,395,256 | 22.63% | |
| DFAC |
Dimensional U.S. Core Equity 2 ETF
|
Reduced | 4,520,404 | $178,962,794 | 14.98% | |
| JPIE |
JPMorgan Income ETF
|
Added | 2,848,628 | $131,862,990 | 11.04% | |
| DFEM |
Dimensional Emerging Markets Core Equity 2 ETF
|
Reduced | 1,741,258 | $57,600,814 | 4.82% | |
| USRT |
iShares Core U.S. REIT ETF
|
Added | 867,698 | $49,424,078 | 4.14% | |
| AVUV |
Avantis U.S. Small Cap Value ETF
|
Added | 195,964 | $19,984,408 | 1.67% | |
| ITOT |
iShares Core S&P Total U.S. Stock Market ETF
|
Reduced | 122,164 | $18,164,565 | 1.52% | |
| DFSU |
Dimensional US Sustainability Core 1 ETF
|
Added | 364,066 | $15,811,386 | 1.32% | |
| JPST |
JPMorgan Ultra-Short Income ETF
|
Reduced | 255,596 | $12,930,601 | 1.08% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 39,019 | $10,607,705 | 0.89% | |
| AGG |
iShares Core U.S. Aggregate Bond ETF
|
Added | 83,382 | $8,328,194 | 0.70% | |
| DFSI |
Dimensional International Sustainability Core 1 ETF
|
Added | 178,466 | $7,646,375 | 0.64% | |
| DFAI |
Dimensional International Core Equity Market ETF
|
Added | 133,568 | $5,090,276 | 0.43% | |
| NVDA |
Nvidia Corp
Technology
|
Reduced | 24,012 | $4,478,238 | 0.37% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 8,267 | $3,998,086 | 0.33% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Added | 11,466 | $3,844,205 | 0.32% | |
| DFAE |
Dimensional Emerging Core Equity Market ETF
|
Added | 98,200 | $3,198,374 | 0.27% | |
| DFEV |
Dimensional Emerging Markets Value ETF
|
Reduced | 82,590 | $2,786,586 | 0.23% | |
| DFSE |
Dimensional Emerging Markets Sustainability Core 1 ETF
|
Added | 59,733 | $2,477,724 | 0.21% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Reduced | 3,828 | $2,400,653 | 0.20% | |
| IVV |
iShares Core S&P 500 ETF
|
Reduced | 3,422 | $2,343,864 | 0.20% | |
| VUG |
VANGUARD GROWTH INDEX FUND
|
Held | 4,617 | $2,252,449 | 0.19% | |
| IVW |
iShares S&P 500 Growth ETF
|
Reduced | 17,172 | $2,116,620 | 0.18% | |
| AVGO |
Broadcom Inc.
Technology
|
Reduced | 6,035 | $2,088,713 | 0.17% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Reduced | 14,271 | $2,045,177 | 0.17% | |
| IWV |
iShares Russell 3000 ETF
|
Reduced | 5,232 | $2,023,999 | 0.17% | |
| SPY |
Spdr S&P 500 ETF Trust
|
Reduced | 2,928 | $1,996,661 | 0.17% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Reduced | 1,800 | $1,934,424 | 0.16% | |
| IWF |
iShares Russell 1000 Growth ETF
|
Reduced | 3,854 | $1,824,098 | 0.15% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Added | 8,783 | $1,817,641 | 0.15% | |
| IVE |
iShares S&P 500 Value ETF
|
Held | 8,411 | $1,783,720 | 0.15% | |
| IBM |
International Business Machines Corp
Technology
|
Added | 5,630 | $1,667,662 | 0.14% | |
| XOM |
ExxonMobil Holdings Corp
Energy
|
Added | 12,384 | $1,490,290 | 0.12% | |
| KO |
Coca Cola Co
Consumer Defensive
|
Added | 20,995 | $1,467,760 | 0.12% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 2,829 | $1,421,996 | 0.12% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Reduced | 4,428 | $1,389,506 | 0.12% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Reduced | 5,503 | $1,270,202 | 0.11% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Added | 1,458 | $1,257,291 | 0.11% | |
| VEA |
Vanguard FTSE Developed Markets ETF
|
Added | 19,673 | $1,228,972 | 0.10% | |
| MCD |
Mcdonalds Corp
Consumer Cyclical
|
Reduced | 3,913 | $1,195,930 | 0.10% | |
| AMAT |
Applied Materials Inc
Technology
|
Reduced | 4,517 | $1,160,823 | 0.10% | |
| AVUS |
Avantis U.S. Equity ETF
|
Added | 9,459 | $1,057,327 | 0.09% | |
| TJX |
Tjx Companies Inc
Consumer Cyclical
|
Added | 6,662 | $1,023,349 | 0.09% | |
| BND |
VANGUARD TOTAL BOND MARKET INDEX FUND
|
Added | 13,655 | $1,011,425 | 0.08% | |
| VTEB |
VANGUARD TAX-EXEMPT BOND INDEX FUND
|
Added | 19,303 | $970,747 | 0.08% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Reduced | 3,061 | $958,093 | 0.08% | |
| NEE |
Nextera Energy Inc
Utilities
|
Added | 11,811 | $948,187 | 0.08% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Reduced | 2,646 | $852,594 | 0.07% | |
| SDY |
State Street(R) SPDR(R) S&P(R) Dividend ETF
|
Held | 6,015 | $837,047 | 0.07% |
Showing the top 50 of 126 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.