HERON FINANCIAL GROUP, LLC

CIK

1803648

Location

NEW YORK, NY

Portfolio Value

Small $175,781,605

Diversification

Diversified

Filing Date

Global Rank

#4,671 / 7,009 ▼ 127 · as of Jun 2023

Top Industry

Drug Manufacturers - General 6.3%

3Y Alpha vs SPY

-3.7%

Period ended 3 years ago

Filed Aug 10, 2023 · 3y

14 quarters · since Mar 2020

Clone Performance

Sep 2023–Jan 2024 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+5.3%

SPY

+6.8%

Annualised alpha

-4.7%

Max drawdown

−9.2%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends. Captured split ratios restate closes onto one basis; only an unusable ratio can exclude earlier closes for that listing. It tracks 100% of reported value on average across 1 quarter.HERON FINANCIAL GROUP, LLC has stopped filing, so the simulation ends in Jan 2024 — where its last reported portfolio went stale — rather than trading that portfolio forward to today. Past performance does not predict future results.

Portfolio Concentration

124 tracked positions · as of Jun 30, 2023 · Δ vs Mar 31, 2023

Top Position

22.8%

−0.4 pts

Top 5

48.3%

−0.0 pts

Top 10

56.1%

−0.2 pts

HHI

758

Diversified−15

Portfolio Trend

14 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2023

Sector	% Portfolio	Value	Positions
Unclassified	50.0%	$87,921,440	13
Technology	11.0%	$19,265,136	21
Financial Services	8.4%	$14,841,611	15
Healthcare	8.1%	$14,208,835	18
Industrials	4.3%	$7,639,709	13
Consumer Cyclical	3.5%	$6,112,033	10
Energy	3.5%	$6,094,590	7
Consumer Defensive	3.4%	$5,962,301	10
Communication Services	2.9%	$5,102,156	5
Utilities	2.6%	$4,614,096	6
Basic Materials	2.2%	$3,816,989	5
Real Estate	0.1%	$202,709	1

Last Quarter's Activity

Export CSV

Jun 30, 2023 vs Mar 31, 2023

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	+1,129	55,931	$2,829,842
VZ	Verizon Communications Inc	+1,059	27,337	$1,016,663
TMUS	T-Mobile US, Inc.	+731	14,163	$1,967,240
—		+370	19,108	$0
LYB	LyondellBasell Industries N.V.	+350	21,593	$1,982,885
MRK	Merck & Co., Inc.	+305	7,844	$905,119
SON	Sonoco Products Co	+290	12,092	$713,669
CALM	Cal-Maine Foods Inc	+225	9,577	$430,965
EW	Edwards Lifesciences Corp	+220	9,786	$923,113
PFE	Pfizer Inc	+215	14,110	$517,554
GOOGL	Alphabet Inc.	+163	9,547	$1,147,552
KO	Coca Cola Co	+152	5,121	$308,386
PSX	Phillips 66	+150	6,830	$651,445
PYPL	PayPal Holdings, Inc.	+149	3,642	$243,030
PGR	Progressive Corp/Oh/	+139	5,092	$674,028
JNJ	Johnson & Johnson	+137	10,117	$1,674,565
VIGI	Vanguard International Dividend Appreciation ETF	+133	66,684	$7,073,171
YUM	Yum Brands Inc	+132	3,565	$493,930
GPC	Genuine Parts Co	+110	3,878	$656,273
NEE	Nextera Energy Inc	+109	20,417	$1,514,941
MS	Morgan Stanley	+102	25,449	$2,173,344
DTE	Dte Energy Co	+91	11,489	$1,264,019
AON	Aon plc	+90	5,583	$1,927,251
COST	Costco Wholesale Corp /New	+90	2,854	$1,536,536
AMZN	Amazon Com Inc	+79	11,127	$1,450,515
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
AAXJ	iShares MSCI All Country Asia ex Japan ETF	−17,904	429,423	$39,993,590
AAAP	Pacer Barings CLO Market Flex ETF	−7,109	42,606	$2,039,549
ECNS	iShares MSCI China Small-Cap ETF	−5,808	133,338	$14,550,522
VB	Vanguard Morningstar Small-Cap ETF	−3,040	94,323	$18,332,295
IVZ	Invesco Ltd.	−1,505	247,024	$3,201,324
AFGR	First Trust Active Factor Large Cap Growth ETF	−1,140	13,110	$579,068
T	At&T Inc.	−680	24,598	$392,338
WMB	Williams Companies, Inc.	−550	23,860	$778,551
INTC	Intel Corp	−495	11,736	$392,451
CSCO	Cisco Systems, Inc.	−483	20,909	$1,081,831
AAPL	Apple Inc.	−468	25,979	$5,039,146
VLO	Valero Energy Corp/Tx	−380	9,708	$1,138,748
MSFT	Microsoft Corp	−279	8,501	$2,894,930
CVX	Chevron Corp	−265	1,884	$296,447
PG	PROCTER & GAMBLE Co	−189	7,502	$1,138,353
JPM	Jpmorgan Chase & Co	−180	11,638	$1,692,630
CVS	CVS HEALTH Corp	−179	5,657	$391,068
ORCL	Oracle Corp	−160	4,290	$510,896
MPC	Marathon Petroleum Corp	−120	5,967	$695,752
ADSK	Autodesk, Inc.	−79	1,286	$263,128
BMY	Bristol Myers Squibb Co	−60	6,027	$385,426
DCOR	Dimensional US Core Equity 1 ETF	−50	8,809	$424,241
DNP	Dnp Select Income Fund Inc	−47	16,171	$169,472
FDX	Fedex Corp	−45	3,036	$752,624
LLY	ELI LILLY & Co	−40	1,754	$822,590
No positions match the current search.

New Positions

Positions the filer opened this quarter

3 positions

Ticker	Company	Shares	Value
BAX	Baxter International Inc	4,545	$207,070
WFC	Wells Fargo & Company/Mn	4,774	$203,754
ANEW	ProShares MSCI Transformational Changes ETF	7,000	$143,500
No positions match the current search.

Sold Out

Positions the filer fully exited

5 positions

Ticker	Company	Shares	Value
MRNA	Moderna, Inc.	1,528	$234,670
TGT	Target Corp	1,383	$229,066
RVTY	Revvity, Inc.	1,599	$213,082
NKE	NIKE, Inc.	1,713	$210,082
ABBV	AbbVie Inc.	1,298	$206,862
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

124 tracked positions · $175,781,605 total · filing declares 142 positions · $185,559,839 · as of Jun 30, 2023

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 124 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAXJ	iShares MSCI All Country Asia ex Japan ETF	Reduced	429,423	-17,904	$39,993,590	+0.1%	22.75%
VB	Vanguard Morningstar Small-Cap ETF	Reduced	94,323	-3,040	$18,332,295	+4.5%	10.43%
ECNS	iShares MSCI China Small-Cap ETF	Reduced	133,338	-5,808	$14,550,522	+0.3%	8.28%
VIGI	Vanguard International Dividend Appreciation ETF	Added	66,684	+133	$7,073,171	+0.7%	4.02%
AAPL	Apple Inc. Technology	Reduced	25,979	-468	$5,039,146	+15.5%	2.87%
IVZ	Invesco Ltd. Financial Services	Reduced	247,024	-1,505	$3,201,324	−0.6%	1.82%
MSFT	Microsoft Corp Technology	Reduced	8,501	-279	$2,894,930	+14.4%	1.65%
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	Added	55,931	+1,129	$2,829,842	+2.0%	1.61%
TMO	Thermo Fisher Scientific Inc. Healthcare	Held	5,006	0	$2,611,880	−9.5%	1.49%
MS	Morgan Stanley Financial Services	Added	25,449	+102	$2,173,344	−2.3%	1.24%
AAAP	Pacer Barings CLO Market Flex ETF	Reduced	42,606	-7,109	$2,039,549	−12.6%	1.16%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	5,899	-18	$2,011,559	+10.1%	1.14%
LYB	LyondellBasell Industries N.V. Basic Materials	Added	21,593	+350	$1,982,885	−0.6%	1.13%
ITW	Illinois Tool Works Inc Industrials	Held	7,926	0	$1,982,768	+2.8%	1.13%
TMUS	T-Mobile US, Inc. Communication Services	Added	14,163	+731	$1,967,240	+1.1%	1.12%
AON	Aon plc Financial Services	Added	5,583	+90	$1,927,251	+11.3%	1.10%
XOM	ExxonMobil Holdings Corp Energy	Reduced	16,762	-24	$1,797,724	−2.3%	1.02%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	11,638	-180	$1,692,630	+9.9%	0.96%
JNJ	Johnson & Johnson Healthcare	Added	10,117	+137	$1,674,565	+8.3%	0.95%
TFX	Teleflex Inc Healthcare	Added	6,451	+20	$1,561,335	−4.2%	0.89%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	2,854	+90	$1,536,536	+11.9%	0.87%
NEE	Nextera Energy Inc Utilities	Added	20,417	+109	$1,514,941	−3.2%	0.86%
AMZN	Amazon Com Inc Consumer Cyclical	Added	11,127	+79	$1,450,515	+27.1%	0.83%
FICO	Fair Isaac Corp Technology	Added	1,780	+30	$1,440,393	+17.1%	0.82%
MA	Mastercard Inc Financial Services	Added	3,333	+30	$1,310,868	+9.2%	0.75%
UNH	Unitedhealth Group Inc Healthcare	Reduced	2,682	-1	$1,289,076	+1.7%	0.73%
DTE	Dte Energy Co Utilities	Added	11,489	+91	$1,264,019	+1.2%	0.72%
GOOGL	Alphabet Inc. Communication Services	Added	9,547	+163	$1,147,552	+17.8%	0.65%
VLO	Valero Energy Corp/Tx Energy	Reduced	9,708	-380	$1,138,748	−19.1%	0.65%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	7,502	-189	$1,138,353	−0.5%	0.65%
ADBE	Adobe Inc. Technology	Reduced	2,269	-1	$1,109,518	+26.8%	0.63%
CSCO	Cisco Systems, Inc. Technology	Reduced	20,909	-483	$1,081,831	−3.3%	0.62%
DUK	Duke Energy CORP Utilities	Added	11,684	+45	$1,048,522	−6.6%	0.60%
VZ	Verizon Communications Inc Communication Services	Added	27,337	+1,059	$1,016,663	−0.5%	0.58%
BIV	Vanguard Intermediate-Term Bond ETF	Reduced	13,059	-20	$982,428	−2.1%	0.56%
ADI	Analog Devices Inc Technology	Added	4,944	+37	$963,140	−0.5%	0.55%
EW	Edwards Lifesciences Corp Healthcare	Added	9,786	+220	$923,113	+16.6%	0.53%
MRK	Merck & Co., Inc. Healthcare	Added	7,844	+305	$905,119	+12.8%	0.51%
SJM	J M SMUCKER Co Consumer Defensive	Added	5,716	+70	$844,081	−5.0%	0.48%
HD	Home Depot, Inc. Consumer Cyclical	Added	2,705	+40	$840,281	+6.8%	0.48%
CMC	COMMERCIAL METALS Co Industrials	Held	15,648	0	$824,023	+7.7%	0.47%
LLY	ELI LILLY & Co Healthcare	Reduced	1,754	-40	$822,590	+33.5%	0.47%
POOL	Pool Corp Industrials	Added	2,156	+55	$807,723	+12.3%	0.46%
NVDA	Nvidia Corp Technology	Added	1,879	+2	$794,854	+52.5%	0.45%
WMB	Williams Companies, Inc. Energy	Reduced	23,860	-550	$778,551	+6.8%	0.44%
AZO	Autozone Inc Consumer Cyclical	Held	310	0	$772,941	+1.4%	0.44%
TXN	Texas Instruments Inc Technology	Added	4,254	+25	$765,805	−2.6%	0.44%
FDX	Fedex Corp Industrials	Reduced	3,036	-45	$752,624	+6.9%	0.43%
TPL	Texas Pacific Land Corp Energy	Held	559	0	$735,923	−22.6%	0.42%
SON	Sonoco Products Co Consumer Cyclical	Added	12,092	+290	$713,669	−0.9%	0.41%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.