Evan Hafer

“And Sarang, just one more point on that is we have a maniacal focus on returns. So when it comes to the digital spending, we are looking at the right metrics to make sure that the activities are working out and paying out and breakeven or better.”

“Today, I'm thrilled to discuss our business this quarter as it marks a significant milestone for our company that I founded in my garage with some green beans and a little two-pound roaster less than a decade ago.”

“From day one of starting Black Rifle Coffee Company in my garage, my core focus has been to create an authentic connection between our brand and our community, demonstrating to military veterans and first responders that we can build something that will last generations.”

“For those of you that aren't familiar with our story, I want to start with a quick background on why we are a Black Rifle Coffee Company. The BRCC story starts in 2013 when I was working on a range training former special operations veterans to come over and join the CIA.”

“Before we dive into the results of the first quarter, I briefly want to touch on our mission and vision we work towards every day. I believe that Black Rifle Coffee Company is uniquely positioned in the market because we are the only mission-driven lifestyle brand in the coffee industry.”