Skip to main content
Equibles
HRI logo

HRI · Herc Holdings Inc

Track HRI — free

Use HRI with AI

Ask our own analyst here, or connect this data to the AI you already use.

Ask ALVIS about HRI

Free, nothing to set up — ALVIS runs on the same tools and cites every figure.

or use your own AI

The free Equibles MCP server lets any client query SEC filings, earnings calls, KPIs, holdings and prices directly — read-only, OAuth-secured, cited to the filing.

ChatGPT Claude Gemini
Server URL
https://mcp.equibles.com/mcp
All connection guides →
$160.31 -1.35 (-0.84%)
Market Cap
$5.62B
Shares
33.43M

Price & Indicators

Indicators
Price
Panels
Event markers
20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$161.66 Open$165.14 Day$159.69–167.08 52W close$91.04–181.12 Avg vol 30d482K Short int2.0M · 6.0% float · 3.2d Short vol68% Last earningsJul 28, 2026 DataJan 2020–Aug 2026 Filing10-Q · Jul 28

Up next

Next earnings call
Oct 27, 2026 Est · unconfirmed · in 10 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
Latest filing: 10-Q
filed Jul 28, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Very Strong Sentiment Bullish Fundamentals Strong Quant / Vol Very High
      Market backdrop VIX 14.9 · calm Equity put/call 0.52
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg +15%
      above
      Price vs 50-day avg +5%
      above
      RSI (14) 50
      neutral
      MACD trend Negative
      52-week position 78%
      mid-range
      Momentum
      relative strength
      Very Strong
      1-month return −1%
      trailing
      6-month return +16%
      trailing
      YTD return +9%
      this year
      Relative strength +4%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bullish
      Trend (MA cross) No cross
      50d $153 › 200d $141 — 50d above 200d
      Institutional flow Accumulating
      +8% holders QoQ · +76 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Falling
      6.04% of float · ▼ -9.4% MoM · 3.2 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr high
      333 holders — near 3-yr high, broad support
      Squeeze score 54
      elevated · 0–100
      Fundamentals
      Strong
      Revenue growth +23%
      Y/Y
      EPS growth −100%
      Y/Y
      Free cash flow $928.0M
      Buyback $395.9M
      remaining
      Balance sheet $8.0B
      net debt
      Quant / Vol
      risk profile
      Very High
      Volatility 58%
      annualized · 1-yr
      Max drawdown −50%
      past year
      ATR 4.6%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the 8-K filed Jul 28, 2026
      full year 2026
      Equipment rental revenue Initiated $4.38B – $4.48B
      Adjusted EBITDA Non-GAAP Initiated $2.05B – $2.13B
      Gross capex Initiated $1.25B – $1.4B
      2026
      Net Rental Equipment Expenditures $850M – $950M
      Adjusted EBITDA $2.05B – $2.13B
      Free cash flow $250M – $350M
      Fleet dispositions at OEC $900M – $950M
      Effective tax rate 25%
      Prior guidance period ended · from the 8-K filed Oct 28, 2025
      Gross capex · full year 2025 $900M – $1.1B
      Equipment Rental Revenue · 2025 $3.7B – $3.9B
      Adjusted EBITDA · 2025 $1.8B – $1.9B

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      1 · 3 · 2
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      +15% Bullish
      Price vs 50-day avg
      +5% Bullish
      RSI (14)
      50 Neutral
      MACD trend
      Negative Bearish
      52-week position
      78% Neutral
      Market signals — smart money & positioning
      Bullish · 3 of 6
      Trend (MA cross) No cross
      50d $153 › 200d $141 — 50d above 200d
      Institutional flow Accumulating
      +8% holders QoQ · +76 funds added
      Insider flow Flat
      No net insider activity over 90 days
      Short interest Falling
      6.04% of float · ▼ -9.4% MoM · 3.2 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr high
      333 holders — near 3-yr high, broad support
      Price context
      position in its 52-week range
      Range low $91 Now $162 · 78% Range high $181
      vs 200-day avg +15% vs 50-day avg +5%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Adjusted Earnings Per Diluted Share non-GAAP $1.64 Six Months Ended June 30, 2026 —
      Adjusted Net Income non-GAAP $55M Six Months Ended June 30, 2026 —
      Adjusted REBITDA Margin non-GAAP 41.4% Q2 2026 —
      Average Fleet non-GAAP $9.5B Q2 2026 Pro Forma —
      Average Fleet (YoY) non-GAAP 20.4% Three Months Ended June 30, 2026 —
      Fleet at OEC Ending Balance non-GAAP $9.62B Q2 2026 —
      Free cash flow non-GAAP $202M the first half of 2026 —
      greenfield locations opened 3 the first half of 2026 —
      Net leverage non-GAAP 3.95 Q2 2026 —
      Net rental equipment capital expenditures $327M Six Months Ended June 30, 2026 —
      Proceeds as a percent of OEC non-GAAP 46% Q2 2026 —
      REBITDA non-GAAP $847M Six Months Ended June 30, 2026 —
      REBITDA Margin non-GAAP 40.9% Six Months Ended June 30, 2026 —
      REBITDA YoY Flow-Through non-GAAP 36.3% Six Months Ended June 30, 2026 —
      total fleet at OEC $9.6B As of June 30, 2026 —
      Trailing twelve-month adjusted EBITDA non-GAAP $2.01B Q2 2026 —
      YOY REBITDA Flow-Through non-GAAP 36.3% Six Months Ended June 30, 2026 —
      adjusted free cash flow non-GAAP $521M Full Year 2025 —
      GAAP → non-GAAP reconciliation
      GAAP Free cash flow 299M
      +222M Cash paid for transaction expenses
      = Adjusted free cash flow 521M
      Average fleet age 45 As of December 31, 2025 —
      Margin on sales of rental equipment non-GAAP 23% Full Year 2025 —

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Rental & Leasing Services — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HRI
      Herc Holdings Inc
      this stock
      		$5.62B +8.9% +22.6% — 6.0%
      URI
      United Rentals, Inc.
      		 $68.61B +35.3% +4.9% 27.9 2.2%
      SUNB
      Sunbelt Rentals Holdings, Inc.
      		 $31.76B — +3.4% — 2.8%
      AER
      AerCap Holdings N.V.
      		 $23.07B +2.1% +6.5% — 0.7%
      UHAL
      U-Haul Holding Co /NV/
      		 $13.91B +41.9% +3.6% — 0.7%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      333
      % held
      103.7%
      Net QoQ
      +2.3M sh
      Top holder
      FMR LLC
      Held Float
      View
      Held by Funds
      Fund positions
      337
      View
      Short & Settlement
      Short Interest Falling
      Shares short
      2.0M
      Days to cover
      3.2d
      Change
      -209.4K sh
      View
      Short Volume
      Short vol %
      68%
      As of
      Aug 20, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      52
      Value
      $7.6K
      As of
      Jul 31, 2026
      View
      Off-Exchange
      Off-exchange %
      45.2%
      Week of
      Jul 13, 2026
      Off-exch Lit
      View
      Smart Money
      Congressional Trades Sell
      Member
      Jefferson Shreve
      Amount
      $15.0K–$50.0K
      Traded
      Apr 11, 2025
      View
      Financials
      Financials
      Revenue (FY)
      $4.4B
      Net income (FY)
      $1.0M
      EPS diluted
      $0.03
      View
      Buybacks
      Authorized
      $1.0B
      Remaining
      $395.9M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Aug 19, 2026
      This year
      11
      View
      Proposed Sales
      Value
      $911.8K
      Shares
      4.0K
      Filed
      Nov 25, 2024
      View
      Earnings & Events
      Earnings Calls
      Last call
      Jul 28, 2026
      View
      Investor Relations
      Latest news
      Herc Rentals Publishes 2026 Corpo…
      Published
      Aug 20, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      HRI -4.2% -1.0% +15.6% +7.7% +9.0%
      SPY -2.0% +3.3% +11.2% +2.1% +11.8%
      vs SPY -2.2% -4.3% +4.5% +5.6% -2.9%

      Capital returns

      Latest dividend
      $0.70 / share · ex May 29, 2026
      Declared · upcoming
      $0.70 / share · ex Sep 2, 2026
      Raised 5.3%
      Paid (TTM)
      $2.80 / share · 4 payouts
      Dividend yield (TTM, derived)
      1.73%
      Buyback program · as of Dec 31, 2018
      Authorized
      $1.00B
      Spent (derived)
      $604.10M
      Remaining
      $395.90M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1364479 CUSIP 42704L104 13F (30d) 310 filings 301 filers Visit website Investor relations

      Report a Problem

      Category
      Description
      Email (optional, for follow-up)