6-K

British American Tobacco p.l.c. (BTI)

6-K 2026-03-25 For: 2026-03-25
View Original
Added on April 08, 2026

UNITED STATES

                                SECURITIES AND EXCHANGE COMMISSION

                                Washington, D.C. 20549

FORM 6-K


REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

March 25, 2026

Commission File Number: 001-38159


BRITISH AMERICAN TOBACCO P.L.C.

(Translation of registrant’s name into English)


Globe House

4 Temple Place

London WC2R 2PG

United Kingdom

                                \(Address of principal executive office\)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒              Form

                                40-F ☐


This report includes materials as exhibits that have been published and made available by British American Tobacco p.l.c. as of March 25, 2026.

EXHIBIT INDEX

Exhibit Description
Exhibit 1 Press Release entitled “British American Tobacco p.l.c. (“the Company”) - Notification and public<br> disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 25, 2026.
Exhibit 2 Press Release entitled “British American<br> Tobacco p.l.c. (“the Company”) - Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 25, 2026.
Exhibit 3 Press Release entitled “British American<br> Tobacco p.l.c. (“the Company”) - Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 25, 2026.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

British American Tobacco p.l.c.
By: /s/ Nancy Jiang
Name: Nancy Jiang
Title: Senior Assistant Company Secretary

Date:  March 25, 2026

Exhibit 1

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 23 March 2026 the independent Trustee of the British American Tobacco Group Employee Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) granted to the following Executive Director and persons discharging managerial responsibilities under the 2023 Deferred Share Bonus Scheme. Subsequent sales of shares are also set out below.

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Tadeu Marroco
2 Reason for the notification
a) Position/status Chief Executive
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
19,960
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 19,960<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
9,383
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,383<br>  <br> 401,967.72
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
5,949
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,949<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
2,798
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 2,798<br>  <br> 119,866.32
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
11,297
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 11,297<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
5,311
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,311<br>  <br> 227,523.24
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
8,065
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,065<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,792
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,792<br>  <br> 162,449.28
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
10,394
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,394<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
4,887
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,887<br>  <br> 209,359.08
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,106
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,106<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
1,461
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 1,461<br>  <br> 62,589.24
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Fred Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
6,426
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,426<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,022
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,022<br>  <br> 129,462.48
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,692
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,692<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
1,737
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 1,737<br>  <br> 74,413.08
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
12,914
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 12,914<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
6,071
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,071<br>  <br> 260,081.64
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
6,357
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,357<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
2,989
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 2,989<br>  <br> 128,048.76
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
14,987
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 14,987<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
7,046
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,046<br>  <br> 301,850.64
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 25 March 2026

Exhibit 2

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 23 March 2026 the independent Trustee of the British American Tobacco Group Employee Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) granted to the following persons discharging managerial responsibilities under the 2023 Long-Term Incentive Plan. Subsequent sales of shares are also set out below.

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
5,921
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,921<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares on vesting of 2023 Long-Term Incentive Plan, including to meet tax liability arising
c) Price(s) and volume(s)
Volume(s)
5,921
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,921<br>  <br> 253,655.64
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
16,942
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 16,942<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
7,965
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,965<br>  <br> 341,220.60
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
13,566
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 13,566<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
6,378
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,378<br>  <br> 273,233.52
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
15,384
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 15,384<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
7,232
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,232<br>  <br> 309,818.88
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
3,737
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,737<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
1,758
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 1,758<br>  <br> 75,312.72
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Fred Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
12,295
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 12,295<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
5,781
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,781<br>  <br> 247,658.04
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
12,185
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 12,185<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
5,729
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,729<br>  <br> 245,430.36
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
18,901
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 18,901<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
8,885
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,885<br>  <br> 380,633.40
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
6,358
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,358<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
2,990
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 2,990<br>  <br> 128,091.60
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
21,935
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 21,935<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Long-Term Incentive Plan
c) Price(s) and volume(s)
Volume(s)
10,311
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,311<br>  <br> 441,723.24
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 25 March 2026

Exhibit 3

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 23 March 2026 the independent Trustee of the British American Tobacco Group Employee Trust released the following number of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) granted to the following persons discharging managerial responsibilities under the 2023 Restricted Share Plan. Subsequent sales of shares are also set out below.

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
3,534
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,534<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares on vesting of 2023 Restricted Share Plan, including to meet tax liability arising
c) Price(s) and volume(s)
Volume(s)
3,534
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,534<br>  <br> 151,396.56
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
9,709
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,709<br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
4,565
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,565<br>  <br> <br> 195,564.60
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
7,775
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,775<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
3,656
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,656<br> <br>  <br> <br> 156,623.04
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
8,817
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,817<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
4,146
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,146<br> <br>  <br> <br> 177,614.64
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
2,271
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 2,271<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
1,068
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 1,068<br> <br>  <br> <br> 45,753.12
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Fred Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
7,083
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,083<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
3,331
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,331<br> <br>  <br> <br> 142,700.04
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
6,992
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,992<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
3,288
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,288<br> <br>  <br> <br> 140,857.92
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
10,832
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,832<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
5,093
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,093<br> <br>  <br> <br> 218,184.12
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
3,794
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,794<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
1,784
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 1,784<br> <br>  <br> <br> 76,426.56
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
Transaction 1
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
12,571
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 12,571<br> <br>  <br> nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
5,910
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,910<br> <br>  <br> <br> 253,184.40
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 25 March 2026