6-K

British American Tobacco p.l.c. (BTI)

6-K 2026-03-20 For: 2026-03-20
View Original
Added on April 08, 2026

UNITED STATES

                            SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

FORM 6-K


REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

March 20, 2026

Commission File Number: 001-38159


BRITISH AMERICAN TOBACCO P.L.C.

(Translation of registrant’s name into English)


Globe House

4 Temple Place

London WC2R 2PG

United Kingdom

                            \(Address of principal executive office\)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒              Form

                            40-F ☐


This report includes materials as exhibits that have been published and made available by British American Tobacco p.l.c. as of March 20, 2026.

EXHIBIT INDEX

Exhibit Description
Exhibit 1 Press Release entitled “British American Tobacco p.l.c. (“the Company”) - Notification and public<br> disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 20, 2026.
Exhibit 2 Press Release entitled “British American Tobacco p.l.c. (“the Company”) -<br> Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 20, 2026.
Exhibit 3 Press Release entitled “British American Tobacco p.l.c. (“the Company”) -<br> Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated March 20, 2026.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

British American Tobacco p.l.c.
By: /s/ Nancy Jiang
Name: Nancy Jiang
Title: Senior Assistant Company Secretary

Date:  March 20, 2026

Exhibit 1

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 19 March 2026, the Company granted awards of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to the Executive Director and other persons discharging managerial responsibilities listed below under the Deferred Share Bonus Scheme at an award price of 4,500 pence per Share.  Awards under the Deferred Share Bonus Scheme will vest after three years and no further performance conditions apply in that period.

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Tadeu Marroco
2 Reason for the notification
a) Position/status Chief Executive
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
15,238
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 15,238<br>  <br> 685,710.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,627
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,627<br>  <br> 163,215.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
5,018
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,018<br>  <br> 225,810.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
4,710
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,710<br>  <br> 211,950.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
4,425
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,425<br>  <br> 199,125.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Cora Koppe-Stahrenberg
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
9,134
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,134<br>  <br> 411,030.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
3,687
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 3,687<br>  <br> 165,915.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Pascale Meulemeester
2 Reason for the notification
a) Position/status Regional Director, Asia-Pacific, Middle East and Africa
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
2,600
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 2,600<br>  <br> 117,000.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Frederico Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
4,542
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,542<br>  <br> 204,390.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
7,782
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,782<br>  <br> 350,190.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
6,049
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 6,049<br>  <br> 272,205.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
4,747
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 4,747<br>  <br> 213,615.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Deferred Share Bonus Scheme
c) Price(s) and volume(s)
Volume(s)
5,757
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 5,757<br>  <br> 259,065.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 20 March 2026

Exhibit 2

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 19 March 2026, the Company granted awards of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to the Executive Director and other persons discharging managerial responsibilities (the “Participants”) listed below under the British American Tobacco Performance Share Plan at an award price of 4,500 pence per Share.  The awards will vest to the extent that the performance conditions are satisfied at the end of the three-year performance period. The shares will be released three years from the grant date, except for the Executive Director whose shares will be released following an additional holding period of two years.  The maximum number of shares comprised in the awards granted to the Participants which could vest if the performance conditions are met in full is shown under the name of each Participant set out below:

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Tadeu Marroco
2 Reason for the notification
a) Position/status Chief Executive
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
189,200
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 189,200<br>  <br> 8,514,000.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
29,766
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 29,766<br>  <br> 1,339,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
41,166
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 41,166<br>  <br> 1,852,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
44,333
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 44,333<br>  <br> 1,994,985.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
36,416
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 36,416<br>  <br> 1,638,720.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Cora Koppe-Stahrenberg
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
37,493
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 37,493<br>  <br> 1,687,185.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
36,416
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 36,416<br>  <br> 1,638,720.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Pascale Meulemeester
2 Reason for the notification
a) Position/status Regional Director, Asia-Pacific, Middle East and Africa
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
31,666
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 31,666<br>  <br> 1,424,970.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Frederico Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
38,950
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 38,950<br>  <br> 1,752,750.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
33,250
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 33,250<br>  <br> 1,496,250.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
49,716
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 49,716<br>  <br> 2,237,220.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
40,533
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 40,533<br>  <br> 1,823,985.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Volume(s)
47,183
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 47,183<br>  <br> 2,123,235.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 20 March 2026

Exhibit 3

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

On 19 March 2026, the Company granted awards of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to persons discharging managerial responsibilities listed below under the British American Tobacco Restricted Share Plan at an award price of 4,500 pence per Share. Awards under the British American Tobacco Restricted Share Plan will vest after three years and no further performance conditions apply in that period.

1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
7,311
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 7,311<br>  <br> 328,995.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
10,111
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,111<br>  <br> 454,995.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
10,888
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,888<br>  <br> 489,960.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
8,944
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,944<br>  <br> 402,480.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Cora Koppe-Stahrenberg
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
9,208
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,208<br>  <br> 414,360.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
8,944
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,944<br>  <br> 402,480.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Pascale Meulemeester
2 Reason for the notification
a) Position/status Regional Director, Asia-Pacific, Middle East and Africa
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
10,191
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 10,191<br>  <br> 458,595.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Frederico Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
9,566
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,566<br>  <br> 430,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
8,166
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 8,166<br>  <br> 367,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
12,211
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 12,211<br>  <br> 549,495.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
9,955
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 9,955<br>  <br> 447,975.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.


1 Details of the person discharging managerial responsibilities/person closely associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been<br> conducted
a) Description of the financial instrument, type of instrument<br><br> <br><br><br> <br>Identification code Ordinary shares of 25p each<br>  <br> GB0002875804
b) Nature of the transaction Award of shares under the Restricted Share Plan
c) Price(s) and volume(s)
Volume(s)
11,588
d) Aggregated information<br><br> <br><br><br> <br>- Aggregated volume<br><br> <br><br><br> <br>- Price 11,588<br>  <br> 521,460.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue

All values are in British Pounds.

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 20 March 2026