GameSquare Holdings, Inc 6-K, filed Nov 25, 2022
GameSquare Holdings, Inc. (GAME)
About this 6-K
GameSquare Holdings, Inc filed this 6-K on November 25, 2022.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of February, March, May and June, 2022.
Commission File Number: 333-254709
Engine Gaming and Media, Inc.
(Exact Name of Registrant as Specified in Charter)
77 King Street West, Suite 3000, PO Box 95, Toronto, Ontario, Canada M5K 1G8
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form 20-F ☒ Form 40-F ☐
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____
Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____
Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant’s “home country”), or under the rules of the home country exchange on which the registrant’s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant’s security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
| ENGINE GAMING AND MEDIA, INC. | |||
| (Registrant) | |||
| Date: | November 25, 2022 | By: | /s/ Louis Schwartz |
| Name: | Louis Schwartz | ||
| Title: | Chief Executive Officer and Director |
||
EXHIBIT INDEX
| 99.1 | |
99.2 |
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99.3 |
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99.4 |
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99.5 |
Exhibit 99.1
ENGINE GAMING’S SIDEQIK SIGNS MULTI-YEAR EXTENSION WITH HYPERX, INCLUDING CREATOR MARKETING AND SOCIAL COMMERCE SERVICES
ATLANTA, GA / ACCESSWIRE / February 10, 2022 / Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ:GAME)(TSXV:GAME), an esports/sports gaming and next-generation media solutions and analytics company, today announced that its wholly-owned subsidiary, Sideqik, has finalized a multi-year services extension with HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports.
HyperX will continue to leverage Sideqik’s premium influencer marketing technology, enabling discovery, verification and management of creators across numerous live-streaming and social platforms. In addition, HyperX will leverage Sideqik’s recently launched social commerce technology integrations, enabling tracking of individual creator and affiliate sales performance across all platforms. The end-to-end suite of services, from discovery to commerce, enables brands to effectively and efficiently grow sales through creator marketing across all major social media channels.
Ryan Romeos, director of marketing for HyperX, commented on the relationship, stating “Sideqik has been an integral in helping to build our influencer capability for years. Their ability to work with us for custom needs and development is unlike any other company we have worked with. Their influencer analysis provides crucial data around influencer authenticity and brand-safe compatibility to enable us to choose the best possible influencers, and their sales reporting helps us track the success of influencers directly based on e-Commerce sales.”
“HyperX has been a great client and critical in our success in the past 3 years,” added Tree McGlown, chief revenue officer at Sideqik. “We are excited to serve as their marketing and commerce platform and support the growth of their influencer program over the next few years. We look forward to continuing to innovate and drive value together.”
This extension reflects Sideqik’s ability to offer a unique set of technical solutions to help brands thrive as they seek to reach key markets for continued growth. Sideqik has helped HyperX to continue to grow as a brand year after year by identifying influencers to promote their products to key consumer bases on streaming and social media platforms.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. is traded publicly under the ticker symbol (NASDAQ:GAME)(TSXV:GAME). Engine provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties while also providing these services to enable its clients and partners. The company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analytics, and activation platform; Eden Games, a premium motorsport video game developer and publisher across console and mobile gaming; WinView Games, a social predictive play-along gaming platform for viewers to play while watching live events; UMG, an end-to-end competitive esports platform powering and broadcasting major esports events, as well as daily community tournaments, matches, and ladders; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees, streaming technology and data SaaS-based offerings, programmatic advertising, and sponsorships.
About Sideqik
Sideqik is an influencer marketing platform that offers brands, CPG, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content creators. Sideqik’s end-to-end solutions offer marketers advanced capabilities to discover influencers with demographic and content filtering; connect and message influencers; share marketing collateral such as campaign briefs, photos, logos, videos; measure reach, sentiment, and engagement across all major social media platforms; and evaluate earned media value and ROI across the entire campaign.
About HyperX
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws (together, “forward-looking information”). Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Engine to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. In respect of the forward-looking information contained herein, Engine has provided such information in reliance on certain assumptions that management believed to be reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements stated herein to be materially different from any future results, performance or achievements expressed or implied by forward-looking information. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on forward-looking information contained in this news release.
The forward-looking information contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. Engine does not assume any obligation to update or revise any forward-looking information, whether written or oral, that may be made from time to time by Engine or on its behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts
Investors
Ryan Lawrence, ICR
Ryan.Lawrence@icrinc.com
332-242-4321
Media
James Goldfarb, Sloane & Company
jgoldfarb@sloanepr.com
212-446-1869
Exhibit 99.2
ENGINE GAMING & MEDIA’S UMG GAMING ANNOUNCES SEASON 1 OF LADY SPARTAN PRO SERIES, $20,000 FEMALE HALO TOURNAMENT SERIES
CHICAGO, IL / ACCESSWIRE / March 4, 2022 / Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ:GAME) (TSXV:GAME), an esports/sports gaming and next-generation media solutions and analytics company, today announced that its wholly-owned subsidiary, UMG Gaming has launched Season 1 of the Lady Spartan Pro Series (LSPS), a $20,000 Pro Series aimed at shining a spotlight on the underserved female Halo community, offering a place for the women of Halo esports to build their skills in a safe, non-toxic and harassment free environment.
While esports by nature can be considered inclusive, harassment and toxicity stand in the way of female gamers competing at the top level. To further UMG’s commitment to Halo’s female community, the LSPS program has welcomed Hayley “Veronickuh” Legros, a prominent female Halo competitor and community member, to the team as a community liaison and series planner.
UMG Gaming is also pleased to welcome several partners to the program including: Goodr, a rising sunglass and eyeglass brand, as the Presenting Sponsor and presenter of the Game Goodr Replay activation; Madrinas Coffee, who will be providing discount codes to all LSPS viewers; the Juked App, the best way to follow and discuss esports, the preeminent toxic-free esports social platform, and the Respawn Products gaming furniture brand, who will be outfitting all LSPS talent and the LSPS Champions with chairs.
The Lady Spartan Pro Series’ inaugural season will boast a $20,000 prize pool, spanning across five tournaments. The program
will be structured as follows:
| ● | Four 32-Team Individual Qualifier tournaments, featuring a $2,500 prize pool each. Additionally, each team playing in the tournament will generate pro points for their placing in each tournament. |
| ● | Pro Series 1 Open: March 5th |
| ● | Pro Series 1 Finals: March 12th |
| ● | Pro Series 2 Open: March 19th |
| ● | Pro Series 2 Finals: March 26th |
| ● | Pro Series 3 Open: April 15th |
| ● | Pro Series 3 Finals: April 16th |
| ● | Pro Series 4 Open: May 7th |
| ● | Pro Series 4 Finals: May 14th |
| ● | The Grand Finals will feature the Top 8 teams according to pro points at the end of the Lady Spartan Pro Series, supported by a $10,000 Prize Pool. The finals will occur on May 21st-22nd, 2022. |
“The goal of the tournament series is to break down the walls that have been unjustly placed in front of female competitors across the esports ecosystem,” added John DeHart, Director of Business Development at UMG. “We are beyond excited to support and uplift the female Halo community. Lastly, we are excited to add partners such as Goodr, Madrinas Coffee, Respawn Products and the Juked App for their commitment to empowering female competitors in esports.”
Additionally, the LSPS partners added:
“Game goodr is thrilled to support UMG and the Lady Spartan Pro Series because inclusivity in the gaming space is critical to us. In an industry that was previously dominated by men, organizations like the Lady Spartan Pro Series level the playing field and aid in creating a path for female gamers to go pro,” - Stephen Lease, goodr CEO + Founder.
“Madrinas is so stoked to be supporting such an awesome tournament that highlights incredible gameplay from a ton of talented female competitors and also shines a spotlight on the future of esports.” - Alex Davis, Co-Founder and CEO - Madrinas Coffee
“One of our top goals with Juked is to make esports more inclusive and welcoming to everyone. Esports tournaments that shine a spotlight on talented female players, and creative positive example for all aspiring female pros, are an important way forward for our community. Culturally, partnering with LSPS was a no-brainer for us.”- Ben Goldhaber, Co-Founder & CEO of Juked
“RESPAWN could not be more excited to support UMG throughout their inaugural season of the LSPS, providing female competitors an environment to compete at the highest level and show off their talent. Gaming IS for everyone and inclusive tournaments like these are the first of many steps that we need to take as a community to support that mission.”- Alex Gonzalez, Brand Manager - Respawn Products
The Lady Spartan Pro Series was built in collaboration with the Microsoft’s 343 Studio’s Halo Champion Series (HCS) Team and will be featured on twitch.tv/UMGGaming as well as twitch.tv/Xbox.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. is traded publicly under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties while also providing these services to enable its clients and partners. The company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analytics, and activation platform; Eden Games, a premium motorsport video game developer and publisher across console and mobile gaming; WinView Games, a social predictive play-along gaming platform for viewers to play while watching live events; UMG, an end-to-end competitive esports platform powering and broadcasting major esports events, as well as daily community tournaments, matches, and ladders; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees, streaming technology and data SaaS-based offerings, programmatic advertising, and sponsorships.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws (together, “forward-looking information”). Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Engine to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. In respect of the forward-looking information contained herein, Engine has provided such information in reliance on certain assumptions that management believed to be reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements stated herein to be materially different from any future results, performance or achievements expressed or implied by forward-looking information. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on forward-looking information contained in this news release.
The forward-looking information contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. Engine does not assume any obligation to update or revise any forward-looking information, whether written or oral, that may be made from time to time by Engine or on its behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts
Investors
Ryan Lawrence, ICR
Ryan.Lawrence@icrinc.com
332-242-4321
Media
James Goldfarb, Sloane & Company
jgoldfarb@sloanepr.com
212-446-1869
Exhibit 99.3
ENGINE GAMING & MEDIA’S EDEN GAMES NEW APPLE ARCADE EXCLUSIVE, GEAR.CLUB STRADALE, SHOWCASED AT APPLE’S PEEK PERFORMANCE EVENT
LYON, FRANCE / ACCESSWIRE / March 10, 2022 / At Apple Inc.’s Peek Performance event, hosted on March 8, 2022, Apple announced Eden Games’, a subsidiary of Engine Gaming & Media Holdings, Inc.’s (“Engine” or the “Company”) (NASDAQ:GAME) (TSXV:GAME), latest expansion of the Gear.Club franchise, Gear.Club Stradale, as the “next big release” coming exclusively to Apple Arcade.
After outlining the improvements made to the Apple A15 mobile chip, the Apple presenter stated: In Apple Arcade’s next big release, Gear.Club Stradale, the realistic graphics make you feel just like you’re on the roads of Tuscany behind the wheel of your dream car. Source: Apple Peek Performance; March 8, 2022
Eden Games is known for its 20+ year history of developing premium racing experiences and creating some of the most prestigious racing franchises on both console and mobile. Gear.Club Stradale offers unprecedented driving simulations behind the wheel of the most prestigious cars in the world.
Eden recently announced that its Gear.Club Unlimited franchise crossed the 1M units sold mark on Nintendo Switch, as well as released the hit title to both Xbox Series X and PlayStation 5.
David Nadal, CEO of Eden Games, stated, “We are very proud of this release and extremely gratified that at such a major forum Apple chose to showcase Gear.Club Stradale in such a prominent way.”
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. is traded publicly under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties while also providing these services to enable its clients and partners. The company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analytics, and activation platform; Eden Games, a premium motorsport video game developer and publisher across console and mobile gaming; WinView Games, a social predictive play-along gaming platform for viewers to play while watching live events; UMG, an end-to-end competitive esports platform powering and broadcasting major esports events, as well as daily community tournaments, matches, and ladders; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees, streaming technology and data SaaS-based offerings, programmatic advertising, and sponsorships.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws (together, “forward-looking information”). Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Engine to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. In respect of the forward-looking information contained herein, Engine has provided such information in reliance on certain assumptions that management believed to be reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements stated herein to be materially different from any future results, performance or achievements expressed or implied by forward-looking information. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on forward-looking information contained in this news release.
The forward-looking information contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. Engine does not assume any obligation to update or revise any forward-looking information, whether written or oral, that may be made from time to time by Engine or on its behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts
Investors
Ryan Lawrence, ICR
Ryan.Lawrence@icrinc.com
332-242-4321
Media
James Goldfarb, Sloane & Company
jgoldfarb@sloanepr.com
212-446-1869
Exhibit 99.4
ENGINE GAMING & MEDIA ENGAGES MZ GROUP TO LEAD
STRATEGIC INVESTOR RELATIONS AND SHAREHOLDER
COMMUNICATION PROGRAM
NEW YORK, NY / ACCESSWIRE / May 6, 2022 / Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ:GAME) (TSX-V:GAME), a data-driven, gaming, media and social influencer marketing solutions company, announced today the Company has engaged international investor relations specialists MZ Group (“MZ”) to lead a comprehensive strategic investor relations and financial communications program across all key markets.
The term of the initial engagement between Engine and MZ will run from April 12, 2022 to April 11, 2023, during which time MZHCI will be paid US$14,000 per month for their services. Thereafter, the engagement will continue until terminated by either party. Under the Agreement, Engine has also agreed to issue MZ options covering 100,000 Engine common shares, which will vest quarterly and have an exercise price of US$1.80 per share.
MZ Group will work closely with Engine management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community. The campaign will highlight how Engine is building a unique multi-platform ecosystem of the future for publishers, influencers and brands. With revenues increasing 20% year over year to $9.3 million in the second quarter of 2022, the Company is showing momentum in driving revenue growth in its operations.
MZ has developed a distinguished reputation as a premier resource for institutional investors, brokers, analysts and private investors. The firm maintains offices worldwide and was recently ranked No. 7 in the world in business communication.
Shannon Devine, Managing Director at MZ North America, will advise Engine in all facets of corporate and financial communications, including the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.
Greg Falesnik, CEO of MZ Group North America, commented, “Engine is highly focused on positioning its assets to capitalize on numerous macro sector growth trends within the gaming and media landscape. The global growth of programmatic ads and influencer marketing is growing at a 32% growth rate and is expected to reach $24 billion by 2025. Engine is enabling brands, agencies, consumer packaged goods, and direct marketers to discover, connect and execute marketing campaigns with thousands of influencers. In the gaming market, online sports and eSports continues to be a high growth segment, driven by social engagement and interaction.”
“With strong revenue expansion and numerous near-term growth catalysts, we are highly focused on executing on our roadmap over the coming months,” said Lou Schwartz, Chief Executive Officer of Engine. “We have made strong progress in leveraging our assets to surface targeted audiences that can be monetized through business to business or direct to consumer social experiences. Key product developments such as Stream Hatchet’s new sponsorship measurement technology which contextualizes brand activations instream continues to drive our technology evolution. Key client agreements are further strengthening our progress, including a Frankly Media agreement with its largest radio station operator delivering premium content to over a quarter billion people each month and Sideqik’s multi-year extension with leading gaming hardware brand HyperX. We look forward to working with Shannon and the entire team at MZ Group to communicate the value of our technology for building long-term value for our shareholders.”
For more information on Engine, please visit the Company’s website at www.enginegaming.com. To schedule a conference call with management, please email your request to GAME@mzgroup.us or call Shannon Devine at 203-741-8811.
About MZ Group
MZ North America is the US division of MZ Group, a global leader in investor relations and corporate communications. MZ provides innovative, customized services to domestic and multinational private and public companies across all industries through a unique, fully-integrated “one-stop-shop” approach. By delivering a comprehensive suite of products and services through one point of contact, MZ offers services to all relevant markets geared to helping our clients build a sustainable public brand. MZ North America has a global footprint with offices located in New York, Chicago, San Diego, Aliso Viejo, Austin, Minneapolis, Taipei and São Paulo. For more information, please visit www.mzgroup.us.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. (NASDAQ:GAME) (TSX-V:GAME) provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties, while also providing these services to enable its clients and partners. The company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analytics, and activation platform; WinView Games, a social predictive play-along gaming platform for viewers to play while watching live events; UMG, an end-to-end competitive esports platform powering and broadcasting major esports events, as well as daily community tournaments, matches, and ladders; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees, streaming technology and data SaaS-based offerings, programmatic advertising and sponsorships. For more information, please visit www.enginegaming.com.
Cautionary Statement on Forward-Looking Information
This news release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Engine to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. In respect of the forward-looking information contained herein, Engine has provided such statements and information in reliance on certain assumptions that management believed to be reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements stated herein to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on forward-looking information contained in this news release.
The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. Engine does not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Investor Relations Contact:
Shannon
Devine
MZ North America
Main: 203-741-8811
GAME@mzgroup.us
Media Contact:
James
Goldfarb
Sloane & Company
Main: 212-446-1869
jgoldfarb@sloanepr.com
Exhibit 99.5
STREAM HATCHET LAUNCHES STREAM HATCHET BRANDS – TO TRACK EARNED MEDIA VALUE FROM BRAND ADVERTISEMENTS IN STREAMING
Stream Hatchet Brands enables the targeted performance measurement of over 2,300 major brands via logo recognition models and chat analysis on video game streaming platforms
Barcelona, SPAIN - 8 June 2022 - Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ:GAME) (TSXV:GAME), today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database that allows marketers to track earned media value from over 2,300 major brands on video game streaming platforms
Stream Hatchet Brands provides detailed information and curated data sets on the prominence of brand appearances within the top video game streamers, as well as the earned media value generated in each individual frame. This allows marketers to track brand logo impressions related to viewership and brand affinity and present them in dashboards
These dashboards can be filtered into specific categories and industry segments to enhance comparative analysis, and the final data can be processed into a variety of visuals and reports.
Stream Hatchet Brands features three advanced data curation methods:
| ● | Logo detection with frame by frame methodology – A bespoke model allows the tracking of brand logos by observing the stream frame by frame. Using this data, internal algorithms generate an earned media value providing a micro-level and highly accurate performance measurement. | |
| ● | Logo detection by logo presence methodology – In addition to tracking brand logos in streaming videos, Stream Hatchet Brands also tracks brand presence on a larger level, allowing brands to benchmark their presence against a broader quantity of live streaming platforms. | |
| ● | Chat analysis – Brand mentions are detected by analyzing the complete chat history of all channels, and Stream Hatchet Brands’ advanced methodology tracks specific brand mentions by analyzing the context of the chat to avoid tracking keywords that share the brand name. |
More than ever, brands are leveraging gaming influencers and esports events to reach the core gaming audience, which is full of lucrative consumers for various brands,” said Eduard Monsterrat, CEO at Stream Hatchet. “Tracking earned media value on live streams has never been easy, but now with the launch of Stream Hatchet Brands, brand marketers have a simple way of accurately determining the level of brand lift they are generating through sponsorship activations. They can see where their logos appear on stream and how prominent they are compared to competitors, while also tracking brand affinity through audience mentions in chat.
“What makes our products unique”, Montserrat continued, “is our taxonomy and classification methodology. Our data experts spend a copious amount of time properly labelling each individual data point that flows through our reporting offerings, and we never sacrifice quality”.
About Stream Hatchet
Stream Hatchet is the market leader in live-streaming viewership data analytics for the world’s leading video game streaming platforms. Stream Hatchet provides deep insights to leading brands, creator networks, esports leagues, game publishers and other businesses measuring the impact of video game live streaming. Stream Hatchet is a wholly-owned subsidiary of Engine Gaming and Media. For more information, please visit www.streamhatchet.com.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. is traded publicly under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties while also providing these services to enable its clients and partners. The company’s subsidiaries include Stream Hatchet, Sideqik, WinView, UMG Gaming, and Frankly Media. For more information, please visit www.enginegaming.com/
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Big Games Machine
Email: amy@biggamesmachine.com