GPRO · GoPro, Inc.
Substantial doubt about the company's ability to continue as a going concern.
“These conditions, considered in the aggregate, raise substantial doubt about the Company's ability to continue as a going concern within one year after the date that these condensed consolidated financial statements are issued. ... As a result, substantial doubt about the Company's ability to continue as a going concern, within one year after the date these condensed consolidated financial statements are issued, has not been alleviated.”View the 10-Q filed Aug 10, 2026
Price & Indicators
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AI Brief
TL;DR.
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Ask ALVIS about this →Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders Strong SellIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | -$29.5M | three months ended June 30, 2026 filing | — |
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| Aggregate retention rate for annual subscribers | 67% | three months ended June 30, 2026 filing | — |
| Camera units shipped | 197K | three months ended June 30, 2026 filing | — |
| Non-GAAP diluted net loss per share non-GAAP | -$0.21 | three months ended June 30, 2026 filing | — |
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| Non-GAAP net loss non-GAAP | -$35.79M | three months ended June 30, 2026 filing | — |
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| Overall subscription attach rate | 69% | three months ended June 30, 2026 filing | — |
| Sell-through | 291,000 | Q2 2026 | — |
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| Subscriber attach rate | 69% | Q2 2026 | — |
| subscribers | 2.18M | the second quarter of 2026 filing | — |
| Non-GAAP gross margin as a % of revenue non-GAAP | 4.5% | Three months ended March 31, 2026 | — |
| Non-GAAP operating loss non-GAAP | -$54.14M | Three months ended March 31, 2026 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Consumer Electronics — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
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GPRO
this stock
GoPro, Inc.
|
$116.24M | -57.4% | -18.7% | — | 13.0% |
|
AAPL
Apple Inc.
|
$4.51T | +14.2% | +15.9% | 35.5 | 1.0% |
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SONY
Sony Group Corp
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$142.01B | -5.2% | — | — | 0.2% |
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LPL
LG Display Co., Ltd.
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$3.32B | -21.9% | — | — | 0.5% |
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SONO
Sonos Inc
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$1.82B | -12.2% | -4.9% | 33.5 | 8.2% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| GPRO | -2.3% | -13.0% | -33.6% | -19.9% | -57.5% |
| SPY | -1.2% | +3.3% | +12.2% | +2.2% | +12.0% |
| vs SPY | -1.1% | -16.3% | -45.8% | -22.1% | -69.4% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.