GPRO · GoPro, Inc.
Substantial doubt about the company's ability to continue as a going concern.
“As a result, substantial doubt about the Company's ability to continue as a going concern, within one year after the date these condensed consolidated financial statements are issued, has not been alleviated.”View the 10-Q filed Aug 10, 2026
Price & Indicators
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Metrics snapshot
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AI Brief
Q2 FY26 earnings call · Aug 10, 2026TL;DR. GoPro reported Q2 revenue of $105 million, down 31% year-over-year, with a wider net loss of $51 million, while launching the new Mission 1 series cameras and progressing a board-authorized strategic review that has prompted the company to withdraw forward guidance.
- + Mission 1 series launched in May at retail and online with strong critical reception and expansion plans
- + Subscription attach rate hit a record 69% with subscription revenue up 11% to $29 million
- + Board authorized and advanced a strategic review process evaluating a potential sale of the company
- − Sell-through dropped 38% year-over-year to approximately 291,000 camera units
- − GAAP net loss widened to $51 million and adjusted EBITDA loss deepened to negative $29 million
- − Gross margin contracted 560 bps to 30.2% with a $15 million component purchase commitment charge
- − Retail channel revenue dropped 48% year-over-year and forward guidance has been withdrawn amid the strategic review
AI-generated from the earnings call and 8-K · may contain errors · not investment advice
Equibles Rating
blended score · not investment adviceBlended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.
Guidance & track record
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders BuyIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted EBITDA non-GAAP | -$29.5M | Three months ended June 30, 2026 | — |
| Aggregate retention rate for annual subscribers | 67% | the three months ended June 30, 2026 filing | — |
| Camera units shipped | 197K | Q2 2026 filing | — |
| Non-GAAP diluted net loss per share non-GAAP | -$0.56 | Six months ended June 30, 2026 | — |
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| Non-GAAP gross margin as a % of revenue non-GAAP | 17.8% | Six months ended June 30, 2026 | — |
| Non-GAAP net loss non-GAAP | -$35.79M | Q2 2026 filing | — |
GAAP → non-GAAP reconciliationGAAP Net loss -51.01M
+4.06M Stock-based compensation
+470K Acquisition-related costs
+1.86M Restructuring and other costs
+3.84M Non-cash interest expense
+0K (Gain) loss on sale and/or license of intellectual property
+0K (Gain) loss on extinguishment of debt
+179K (Gain) loss on revaluation of warrants
+4.79M (Gain) loss related to derivative liabilities
+25K Income tax adjustments
= Non-GAAP net loss -35.79M
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| Sell-through | 291,000 | Q2 2026 | — |
| Subscriber attach rate | 69% | Q2 2026 | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Consumer Electronics — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
GPRO
this stock
GoPro, Inc.
|
$238.01M | -4.3% | -18.7% | — | 17.5% |
|
AAPL
Apple Inc.
|
$4.99T | +22.7% | +15.9% | 39.3 | 0.9% |
|
SONY
Sony Group Corp
|
$137.66B | -7.0% | — | — | 0.2% |
|
LPL
LG Display Co., Ltd.
|
$2.98B | -25.9% | — | — | 0.5% |
|
SONO
Sonos Inc
|
$2.15B | +0.8% | -4.9% | 39.5 | 7.9% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every sectionPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| GPRO | +4.7% | -2.9% | +44.4% | +4.7% | -4.3% |
| SPY | -0.2% | -0.5% | +12.2% | +0.9% | +12.9% |
| vs SPY | +4.9% | -2.4% | +32.2% | +3.7% | -17.1% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.