HELE 8-K
Helen Of Troy Ltd (HELE)
8-K
2024-11-21
For: 2024-11-21
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April 06, 2026
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) of THE SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported) November 21, 2024
(Exact name of registrant as specified in its charter)
Commission File Number: 001-14669
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| of incorporation) | Identification No.) | |||||||
(Address of principal executive offices)
(Registrant's United States mailing address)
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Securities registered pursuant to Section 12(b) of the Act:
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 7.01 Regulation FD Disclosure.
On November 21, 2024, Helen of Troy Limited (the “Company”) issued a press release announcing its entry into a definitive merger agreement to acquire Olive & June, LLC. A copy of the press release is attached hereto as Exhibit 99.1 and incorporated herein by reference. The Company is also furnishing a copy of the Investor Presentation, attached hereto as Exhibit 99.2 and incorporated herein by reference, to be presented to investors and analysts via a webcast conducted by the Company on Friday, November 22, 2024 at 8:30 a.m. Eastern Time in conjunction with the announcement. The press release and presentation are also provided on the Investor Relations Page of the Company's website at: http://www.helenoftroy.com. The information contained on this website is not included as a part of, or incorporated by reference into, this report.
The information in this Form 8-K provided under Item 7.01, Exhibit 99.1 and Exhibit 99.2 attached hereto are furnished to, but shall not be deemed filed with, the Securities and Exchange Commission or incorporated by reference into the Company's filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
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| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) | |||||||
Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| HELEN OF TROY LIMITED | |||||
| Date: November 21, 2024 | /s/ Brian L. Grass | ||||
| Brian L. Grass | |||||
| Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer | |||||
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Helen of Troy Limited Announces Agreement to Acquire Olive & June, LLC • Acquires fast-growing, award-winning nail care category innovator to its portfolio of leading brands for a total purchase price of $240 million, including a $15 million earnout; implies a multiple of less than 11x estimated calendar year 2025 adjusted EBITDA(2), before synergies • Adds a high-margin, complementary Beauty consumables business that is expected to be immediately accretive to Helen of Troy’s revenue growth rate, gross profit margin, adjusted EBITDA margin(3), adjusted diluted EPS growth rate(1) and free cash flow conversion(4) • Plans to employ a stand-alone but supported operating model that retains an experienced and passionate management team, including Olive & June Founder / CEO, Sarah Gibson Tuttle, and leverages Helen of Troy’s complementary capabilities and scale to accelerate Olive & June’s growth • Intends to update its outlook for fiscal 2025 to include the incremental impact of Olive & June in conjunction with the third quarter earnings release on January 9, 2025 • The Company will hold a conference call at 8:30 a.m. ET on Friday, November 22, 2024 El Paso, Texas, November 21, 2024 - Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced that it has entered into a definitive merger agreement to acquire the business of Olive & June, LLC. Olive & June, founded in 2013, is an innovative, omni-channel nail care brand trailblazing the DIY nail revolution. Within the multi-billion-dollar beauty industry, Olive & June plays across all nail care categories: polish, artificial, tools, treatment, and care, delivering a salon-quality experience at home. Its consumer solutions-driven product innovation and digital-first model to engage and educate consumers drives brand loyalty and social media engagement well above the category averages. The Olive & June acquisition is an excellent, complementary fit with Helen of Troy’s strategic goal of Continuing Better Together M&A. Helen of Troy believes it can add value to Olive & June and use its scalable operating platform, while Olive & June can accelerate profitable growth for Helen of Troy by helping to further diversify its product offerings. As the Company continues to focus on elevating the health and performance of its core brand portfolio, it intends for Olive & June to operate in a stand-alone but supported model, with the brand continuing to operate largely as it is operated today except in areas where the Company believes it can accelerate Olive & June’s momentum. The total purchase consideration is expected to be $225 million in cash at closing, subject to certain customary closing adjustments, and a $15 million earnout subject to performance over three years. The total purchase price implies a multiple of less than 11x estimated calendar year 2025 adjusted EBITDA before synergies, which compares favorably to the Company’s recent transactions. The Company expects Olive & June’s calendar year 2024 net sales revenue to be approximately $92 million. Exhibit 99.1
The acquisition is expected to be immediately accretive to Helen of Troy’s revenue growth rate, gross profit margin, adjusted EBITDA margin, adjusted diluted EPS growth rate and free cash flow conversion. The Company expects its pro forma net leverage ratio(5) to be 3x or less at the estimated time of closing. In September 2024, the Company executed interest rate swaps on an additional $250 million of notional value with respect to its outstanding variable rate debt. The additional swaps fix the interest rate for the additional notional value at an average SOFR rate of 3.7% compared to current 30-day SOFR of 4.6% for an average period of 18 months from the date of execution. As of November 20, 2024, approximately 71% of the Company’s total debt is fixed at an average SOFR rate of 3.9% through February 2026. Ms. Noel M. Geoffroy, Helen of Troy Chief Executive Officer, stated: “We could not be more excited to add Olive & June to our portfolio of leading brands and we welcome its passionate associates and visionary leadership team to the Helen of Troy family. We believe Olive & June is an excellent fit with Helen of Troy both strategically and financially. Olive & June’s innovation-driven performance, highly relevant vision of democratizing nail care for everyone, award-winning products and unique consumer engagement model are impressive and inspiring. We see significant opportunities to build on its strengths in consumer obsession and breakthrough commercial and product innovation, in addition to helping expand the brand’s availability with increased distribution. Olive & June complements our existing Beauty portfolio and broadens us beyond the Hair category, adding a consumables business that is both high growth and high margin. We look forward to working together to fully realize the potential of Olive & June.” Ms. Sarah Gibson Tuttle, founder and CEO of Olive & June, said: “When I started Olive & June, the mission was simple: to make salon-quality nails accessible to everyone, everywhere. Thanks to our passionate team and loyal community, we have achieved incredible milestones—teaching millions how to do their nails at home and redefining what is possible in Beauty. Now, as we join the Helen of Troy family, a company known for elevating everyday experiences with innovative consumer products, I could not be more thrilled to lead this next chapter of growth for the brand. I have been deeply impressed by Noel’s visionary leadership and look forward to partnering with her and the entire Helen of Troy team. Together, we will continue to innovate, inspire, and deliver on our promise to be the go-to at-home nail solution for everyone, everywhere. I cannot wait to see all that we will accomplish together.” The acquisition is expected to close before calendar year end 2024, subject to customary closing conditions, including regulatory approvals. Conference Call and Webcast The Company will conduct a teleconference tomorrow in conjunction with today's announcement. The teleconference begins at 8:30 a.m. Eastern Time Friday, November 22, 2024. Institutional investors and analysts interested in participating in the call are invited to dial (877) 407-3982 approximately ten minutes prior to the start of the call. The conference call will also be webcast live on the Events & Presentations page at: http://investor.helenoftroy.com/. A telephone replay of this call will be available at 12:15 p.m. Eastern Time on November 22, 2024, until 11:59 p.m. Eastern Time on December 6, 2024, and can be accessed by dialing (844) 512-2921 and entering replay pin number 13750284. A replay of the webcast will remain available on the website for one year.
Non-GAAP Financial Measures The Company reports and discusses its operating results using financial measures consistent with accounting principles generally accepted in the United States of America (“GAAP”). To supplement its presentation, the Company discloses certain financial measures that may be considered non-GAAP such as EBITDA, adjusted EBITDA, adjusted EBITDA margin, adjusted diluted EPS, free cash flow conversion, and pro forma net leverage ratio. The Company is unable to present quantitative reconciliations of its forward-looking pro forma net leverage ratio and Olive & June’s forward-looking adjusted EBITDA to their most directly comparable forward-looking GAAP financial measures because such information is not available, and management cannot reliably predict all of the necessary components of such GAAP financial measures without unreasonable effort or expense. In addition, the Company believes such reconciliations would imply a degree of precision that would be confusing or misleading to investors. Certain Defined Terms (1) Adjusted Diluted EPS is defined as net income as reported under GAAP excluding the following items net of their applicable tax effects: acquisition-related expenses, Barbados tax reform, restructuring charges, amortization of intangible assets, and non-cash share-based compensation, as applicable, divided by the weighted average shares of common stock outstanding plus the effect of dilutive securities. (2) Adjusted EBITDA is defined as earnings before interest, taxes, depreciation, amortization, acquisition-related expenses, restructuring charges, and non-cash share-based compensation. (3) Adjusted EBITDA margin is defined as adjusted EBITDA divided by net sales revenue. (4) Free Cash Flow Conversion is defined as net cash provided by operating activities less capital and intangible asset expenditures divided by EBITDA (5) Pro forma net leverage ratio is defined as the estimated net debt at the end of fiscal 2025 after giving effect to the acquisition, divided by Helen of Troy’s estimated fiscal 2025 pre-acquisition adjusted EBITDA plus the estimated pro forma adjusted EBITDA of the acquisition for the equivalent time period post-closing, as defined by Helen of Troy’s applicable debt covenants. About Helen of Troy Limited Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely- trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, and Revlon. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit http://investor.helenoftroy.com Forward-Looking Statements Certain written and oral statements made by the Company and subsidiaries of the Company may constitute “forward-looking statements” as defined under the Private Securities Litigation Reform Act of 1995. This includes statements made in this press release, in other filings with the SEC, and in certain other oral and written presentations. Generally, the words “anticipates”, “assumes”, “believes”,
“expects”, “plans”, “may”, “will”, “might”, “would”, “should”, “seeks”, “estimates”, “project”, “predict”, “potential”, “currently”, “continue”, “intends”, “outlook”, “forecasts”, “targets”, “reflects”, “could”, and other similar words identify forward-looking statements. All statements that address operating results, events or developments that the Company expects or anticipates may occur in the future, including statements related to sales, expenses, EPS results, and statements expressing general expectations about future operating results, are forward-looking statements and are based upon its current expectations and various assumptions. The Company believes there is a reasonable basis for these expectations and assumptions, but there can be no assurance that the Company will realize these expectations or that these assumptions will prove correct. Forward-looking statements are only as of the date they are made and are subject to risks that could cause them to differ materially from actual results. Accordingly, the Company cautions readers not to place undue reliance on forward-looking statements. The forward- looking statements contained in this press release should be read in conjunction with, and are subject to and qualified by, the risks described in the Company's Form 10-K for the year ended February 29, 2024, and in the Company's other filings with the SEC. Investors are urged to refer to the risk factors referred to above for a description of these risks. Such risks include, among others, the geographic concentration of certain United States (“U.S.”) distribution facilities which increases its risk to disruptions that could affect the Company's ability to deliver products in a timely manner, the occurrence of cyber incidents or failure by the Company or its third-party service providers to maintain cybersecurity and the integrity of confidential internal or customer data, a cybersecurity breach, obsolescence or interruptions in the operation of the Company's central global Enterprise Resource Planning systems and other peripheral information systems, the Company's ability to develop and introduce a continuing stream of innovative new products to meet changing consumer preferences, actions taken by large customers that may adversely affect the Company's gross profit and operating results, the Company's dependence on sales to several large customers and the risks associated with any loss of, or substantial decline in, sales to top customers, the Company's dependence on third-party manufacturers, most of which are located in Asia, and any inability to obtain products from such manufacturers, the Company's ability to deliver products to its customers in a timely manner and according to their fulfillment standards, the risks associated with trade barriers, exchange controls, expropriations, and other risks associated with domestic and foreign operations including uncertainty and business interruptions resulting from political changes and events in the U.S. and abroad, and volatility in the global credit and financial markets and economy, the Company's dependence on the strength of retail economies and vulnerabilities to any prolonged economic downturn, including a downturn from the effects of macroeconomic conditions, any public health crises or similar conditions, risks associated with weather conditions, the duration and severity of the cold and flu season and other related factors, the Company's reliance on its Chief Executive Officer and a limited number of other key senior officers to operate its business, risks associated with the use of licensed trademarks from or to third parties, the Company's ability to execute and realize expected synergies from strategic business initiatives such as acquisitions, divestitures and global restructuring plans, including Project Pegasus, the risks of potential changes in laws and regulations, including environmental, employment and health and safety and tax laws, and the costs and complexities of compliance with such laws, the risks associated with increased focus and expectations on climate change and other environmental, social and governance matters, the risks associated with significant changes in or the Company's compliance with regulations, interpretations or product certification requirements, the risks associated with global legal developments regarding privacy and data security that could result in changes to its business practices, penalties, increased cost of operations, or otherwise harm the business, the risks of significant tariffs or other restrictions being placed on imports from China, Mexico or Vietnam or any retaliatory trade measures taken by China, Mexico or Vietnam, the Company's dependence on whether it is classified as a “controlled foreign corporation” for U.S. federal income tax purposes which impacts the tax treatment of its non-U.S. income, the risks associated with legislation
enacted in Bermuda and Barbados in response to the European Union's review of harmful tax competition, the risks associated with accounting for tax positions and the resolution of tax disputes, the risks associated with product recalls, product liability and other claims against the Company, and associated financial risks including but not limited to, increased costs of raw materials, energy and transportation, significant impairment of the Company's goodwill, indefinite-lived and definite-lived intangible assets or other long-lived assets, risks associated with foreign currency exchange rate fluctuations, the risks to the Company's liquidity or cost of capital which may be materially adversely affected by constraints or changes in the capital and credit markets, interest rates and limitations under its financing arrangements, and projections of product demand, sales and net income, which are highly subjective in nature, and from which future sales and net income could vary by a material amount. The Company undertakes no obligation to publicly update or revise any forward-looking statements as a result of new information, future events or otherwise. Investor Contact: Helen of Troy Limited Anne Rakunas, Director, External Communications (915) 225-4841 ICR, Inc. Allison Malkin, Partner (203) 682-8200
1/21/2024 Olive & June Acquisition Investor Overview – November 2024 Exhibit 99.2
changes to its business practices, penalties, increased cost of operations, or otherwise harm the business, the risks of significant tariffs or other restrictions being placed on imports from China, Mexico or Vietnam or any retaliatory trade measures taken by China, Mexico or Vietnam, Helen of Troy’s dependence on whether it is classified as a “controlled foreign corporation” for U.S. federal income tax purposes which impacts the tax treatment of its non-U.S. income, the risks associated with legislation enacted in Bermuda and Barbados in response to the European Union’s review of harmful tax competition, the risks associated with accounting for tax positions and the resolution of tax disputes, the risks associated with product recalls, product liability and other claims against Helen of Troy, and associated financial risks including but not limited to, increased costs of raw materials, energy and transportation, significant impairment of Helen of Troy’s goodwill, indefinite-lived and definite-lived intangible assets or other long-lived assets, risks associated with foreign currency exchange rate fluctuations, the risks to Helen of Troy’s liquidity or cost of capital which may be materially adversely affected by constraints or changes in the capital and credit markets, interest rates and limitations under its financing arrangements, and projections of product demand, sales and net income, which are highly subjective in nature, and from which future sales and net income could vary by a material amount. Helen of Troy undertakes no obligation to publicly update or revise any forward-looking statements as a result of new information, future events or otherwise. Non-GAAP Financial Measures: This presentation includes non-GAAP financial measures. EBITDA, Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted Diluted EPS, Free Cash Flow Conversion, and Pro Forma Net Leverage Ratio (“Non-GAAP Financial Measures”) that are discussed in this presentation may be considered non-GAAP financial measures as defined by SEC Regulation G, Rule 100. Helen of Troy is unable to present quantitative reconciliations of its forward-looking Pro Forma Net Leverage ratio and Olive & June's forward- looking Adjusted EBITDA to their most directly comparable forward-looking GAAP financial measures because such information is not available, and management cannot reliably predict all of the necessary components of such GAAP financial measures without unreasonable effort or expense. In addition, Helen of Troy believes such reconciliations would imply a degree of precision that would be confusing or misleading to investors. Helen of Troy believes that these Non-GAAP Financial Measures provide useful information to management and investors regarding financial and business trends relating to its financial condition and results of operations. Helen of Troy believes that these Non-GAAP Financial Measures, in combination with Helen of Troy’s financial results calculated in accordance with GAAP, provide investors with additional perspective regarding the impact of certain charges and benefits on applicable income, margin and earnings per share measures. Helen of Troy also believes that these Non-GAAP Financial Measures facilitate a more direct comparison of Helen of Troy’s performance with its competitors. Helen of Troy further believes that including the excluded charges and benefits would not accurately reflect the underlying performance of Helen of Troy’s operations for the period in which the charges and benefits were incurred and reflected in Helen of Troy’s GAAP financial results. The material limitation associated with the use of the Non-GAAP Financial Measures is that the Non-GAAP Financial Measures do not reflect the full economic impact of Helen of Troy’s activities. These Non-GAAP Financial Measures are not prepared in accordance with GAAP, are not an alternative to GAAP financial measures, and may be calculated differently than non- GAAP financial measures disclosed by other companies. Accordingly, undue reliance should not be placed on non-GAAP financial measures. Forward-Looking Statements and Non-GAAP Financial Measures Forward-Looking Statements: Certain written and oral statements made by Helen of Troy and subsidiaries of Helen of Troy may constitute “forward-looking statements” as defined under the Private Securities Litigation Reform Act of 1995. This includes statements made in this presentation, in other filings with the SEC, and in certain other oral and written presentations. Generally, the words “anticipates”, “assumes”, “believes”, “expects”, “plans”, “may”, “will”, “might”, “would”, “should”, “seeks”, “estimates”, “project”, “predict”, “potential”, “currently”, “continue”, “intends”, “outlook”, “forecasts”, “targets”, “reflects”, “could”, and other similar words identify forward-looking statements. All statements that address operating results, events or developments that Helen of Troy expects or anticipates may occur in the future, including statements related to sales, expenses, EPS results, and statements expressing general expectations about future operating results, are forward-looking statements and are based upon its current expectations and various assumptions. Helen of Troy believes there is a reasonable basis for these expectations and assumptions, but there can be no assurance that Helen of Troy will realize these expectations or that these assumptions will prove correct. Forward-looking statements are only as of the date they are made and are subject to risks that could cause them to differ materially from actual results. Accordingly, Helen of Troy cautions readers not to place undue reliance on forward-looking statements. The forward-looking statements contained in this press release should be read in conjunction with, and are subject to and qualified by, the risks described in Helen of Troy’s Form 10-K for the year ended February 29, 2024, and in Helen of Troy’s other filings with the SEC. Investors are urged to refer to the risk factors referred to above for a description of these risks. Such risks include, among others, the geographic concentration of certain United States (“U.S.”) distribution facilities which increases its risk to disruptions that could affect Helen of Troy’s ability to deliver products in a timely manner, the occurrence of cyber incidents or failure by Helen of Troy or its third-party service providers to maintain cybersecurity and the integrity of confidential internal or customer data, a cybersecurity breach, obsolescence or interruptions in the operation of Helen of Troy’s central global Enterprise Resource Planning systems and other peripheral information systems, Helen of Troy’s ability to develop and introduce a continuing stream of innovative new products to meet changing consumer preferences, actions taken by large customers that may adversely affect Helen of Troy’s gross profit and operating results, Helen of Troy’s dependence on sales to several large customers and the risks associated with any loss of, or substantial decline in, sales to top customers, Helen of Troy’s dependence on third-party manufacturers, most of which are located in Asia, and any inability to obtain products from such manufacturers, Helen of Troy’s ability to deliver products to its customers in a timely manner and according to their fulfillment standards, the risks associated with trade barriers, exchange controls, expropriations, and other risks associated with domestic and foreign operations including uncertainty and business interruptions resulting from political changes and events in the U.S. and abroad, and volatility in the global credit and financial markets and economy, Helen of Troy’s dependence on the strength of retail economies and vulnerabilities to any prolonged economic downturn, including a downturn from the effects of macroeconomic conditions, any public health crises or similar conditions, risks associated with weather conditions, the duration and severity of the cold and flu season and other related factors, Helen of Troy’s reliance on its Chief Executive Officer and a limited number of other key senior officers to operate its business, risks associated with the use of licensed trademarks from or to third parties, Helen of Troy's ability to execute and realize expected synergies from strategic business initiatives such as acquisitions, divestitures and global restructuring plans, including Project Pegasus, the risks of potential changes in laws and regulations, including environmental, employment and health and safety and tax laws, and the costs and complexities of compliance with such laws, the risks associated with increased focus and expectations on climate change and other environmental, social and governance matters, the risks associated with significant changes in or Helen of Troy’s compliance with regulations, interpretations or product certification requirements, the risks associated with global legal developments regarding privacy and data security that could result in 2
Overview • Adds a fast-growing, disruptive omni-channel nail care brand in a growing category • Aligns with our “better together” acquisition strategy and will benefit over time from our shared services platform • Complements our existing portfolio of Beauty brands while diversifying the business outside of hair tools and liquids • Retains experienced and passionate management team in a stand-alone but supported operating model that also uses Helen of Troy's capabilities to help accelerate Olive & June growth • Offers credible room to grow at a double-digit rate and enhances our product mix of consumables • Utilizes asset light / 100% outsourced manufacturing Financial Highlights • The total purchase consideration is expected to be $225 million in cash at closing, subject to certain customary closing adjustments, and a $15 million earnout subject to performance over three years • This implies a multiple of less than 11x estimated calendar year 2025 adjusted EBITDA before synergies, which compares favorably to Helen of Troy’s recent transactions. • Helen of Troy expects Olive & June’s calendar year 2024 net sales revenue to be approximately $92 million • The acquisition is expected to be accretive, before any assumed synergies, to Helen of Troy’s: o revenue growth rate; o gross profit margin; o adjusted EBITDA margin; o adjusted diluted EPS growth rate; and o free cash flow conversion. Funding • Financed with existing revolving credit facility • Pro forma net leverage ratio expected to be 3.0 upon closing, comfortably within the Company’s debt covenants • In September 2024, Helen of Troy executed interest rate swaps on an additional $250 million of notional value with respect to its outstanding variable rate debt. The additional swaps fix the interest rate for the additional notional value at an average SOFR rate of 3.7 compared to current 30-day SOFR of 4.6% for an average period of 18 months from the date of execution. As of November 20, 2024, approximately 71% of Helen of Troy’s total debt is fixed at an average SOFR rate of 3.9% through February 2026 Olive & June: Transaction Highlights 3
Continued Better Together M&A • Broadens Helen of Troy’s customer reach within Beauty beyond hair care into the $2.3B at-home nail category* that saw and maintained step-change growth during COVID • Adds a distinct, modern, consumer-obsessed Insurgent Brand with clear growth potential, driven by a passionate team ready to leverage Helen of Troy’s support • Leverages Helen of Troy’s capabilities and scale to help Olive & June deliver more value to customers and drive category growth • Strengthens and compliments Helen of Troy's reach to an appealing, digitally-driven consumer base, over-indexing with Gen Z and Millennials • Brings digital engagement expertise that can enhance Helen of Troy's digital reach and expertise • Retains a committed leadership team who are enthusiastic about staying with the brand and driving growth • Requires minimal and achievable support with potential for synergies down the road across Marketing COE, Supply Chain and other Shared Services 4 *Source: 3rd Party Syndicated Data, 2024
Olive & June: A Strong, Disruptive Brand with Momentum • Definition of insurgent brands: o Generate more than $25M of annual revenue in tracked channels o Have grown more than 10x their category’s average growth rate over the past five years o Maintained at least 10% growth over the past two years • Insurgent brands provide insights into where innovation and disruptive growth is happening in the sector, and they offer useful blueprints for how to achieve sustainable growth during a time when many scale incumbents have reached their limits on price increases and volumes have stagnated. 5Note: 97 Brands were included on the Bain list and 606 were included on the Fast Company list Olive & June recognized on Bain’s 2024 Insurgent Brands List Olive & June recognized on Fast Company's 2024 Most Innovative Companies List "The 606 organizations that we honor as Fast Company's Most Innovative Companies of 2024 have met our high bar for demonstrating innovation and the impact of those innovations on business and industry. They lead their fields and are transforming the world."
Olive & June: Over a Decade in the Making 2013: “SGT” launched Olive & June nail salons in Los Angeles which became a hotspot destination for celebrities 2019: Evolved to a products company and launched oliveandjune.com Launched in 1,300+ Target stores around the nation with exclusive endcap polish and tools Doubled Target in-line assortment Launched first to market sustainable, size- inclusive press-on system Entered 2,500+ Walmart stores Launched Quick Dry Polish Line Won 2 Allure Best of Beauty Awards for Press- on System & Nail Polish Entered ~3,000+ Walgreens stores Launched Press-Ons with tabs Won “Best Nail Product” at the CEW Beauty Awards Colleen Hoover collaboration Bain’s Insurgent Brands of 2024 list Fast Company’s most innovative companies in beauty list + Much More to Come 2013-2019 2020 2021 2022 2023 2024 ~$2M $92M+ 6
Olive & June: Trailblazing the Next Generation in Nail Care $92M 2024E Net Sales #1 Fastest Growing Nail Brand in Target, Walmart & Walgreens(2) Net Sales CAGR (2019A – 2023A) +144% 53/49 Artificial Nail / Nail Polish NPS (vs. peer set average of 39 and 44, respectively)(1) #1 Press-On $PSPW at Target, Walmart & Walgreens(3) 7
Digitally Transforming Digitally savvy customers are driving new interest to the category and helping to drive the category adoption and expansion. Highly Resilient & Robust Nail Care is a resilient sector that has shown YoY growth in all recent economic recessions. Both time and money savings vs. going to the salon are particularly relevant to today's stretched consumer. Exciting Growth Driver Nail Care has been a fast-growing beauty category over the past five years. Artificial nails are a disproportionate driver of category growth and are expected to overtake nail polish. Nail Care: An Expansive Growth Category 8
Olive & June: Disrupting the Nail Care Category Most legacy brands specialize in serving one nail category (polish OR artificial) Single Category Focus Artificial nails are expected to overtake polish The Rise of Artificial Nails Outdated go-to-market and product launch strategies Heritage Brands Not Addressing New Consumers Lack of Innovation Consumers are hungry for new ideas Community Connection Drives Younger, More Engaged Consumer Base Multi-Category Expert FFastest Growing Artificial Brand Consumer-Led Innovation 9
Source(s): Olive & June customer surveys. The Problem with At-Home Nails The Solution: Olive & June The System The Olive & June System contains everything needed for a manicure – simple and easy to follow Care Olive & June’s care & tool products are specifically developed to maintain the perfect mani The Poppy Olive & June’s patented universal polish bottle handle 85% don’t know how to maintain their nails between manis M A I N TA I N 80% don’t know what tools they need to do their mani at home M A N I 67% find painting with their non-dominant hand the hardest part PA I N T ~50% have trouble with fit & aesthetics of press-ons F I T Instant Mani Olive & June’s Instant Mani uses proprietary molds to ensure the perfect fit for all customers Olive & June: Thoughtfully Solving Consumer Nail Care Pain Points 70% experience challenges or nail damage with gel removal G E L Gel System The Olive & June Gel System gives you a long- lasting gel mani and easy removal with a proprietary Peel-Off Base Coat NEW 10
The Poppy $16 Nail File $4 Glue Press-Ons $10 Tab Press-Ons $8 Nail Polish Long Lasting $9 Quick Dry $7.50 The Mani System $55 The Pedi System $75 Polish Remover Pot $10 Nail Buffer $4 Cuticle Serum $16 Glue Press-On System $54 Tab Press-On System $55 Care & Essentials Press-Ons Systems Gel $10 Salon-Speed Soak-Off $14 The Gel Mani System $84 Olive & June: A Solution-Oriented, Cross-Category Product Portfolio 11
Olive & June: The Ultimate Winner in Long-Lasting Press on Nails Business Insider Review 12 Best overall: Olive & June “When it comes to the best press on nails, Olive & June takes the prize for longevity and size inclusivity. They offer a whopping 41 nails in 21 sizes, the largest range on the market by a longshot. These nails are incredibly thick and durable, had no chipping, and stayed put for 18 days — the longest amount of time press-ons have ever lasted on me. They did start to lift a bit at the cuticle after about a week; they still looked just as good, but I found my hair sometimes getting caught in them when I ran my fingers through it. Olive & June also boasts an affordable price range, with many sets costing around $10.” https://www.businessinsider.com/guides/beauty/best-press-on- nails#best-overall-olive-and-june-1
Olive & June: Awards, Awards, Awards… 2019 2020 2021 2022 2023 2024 Allure Best of Beauty Award for Cuticle Serum Allure Best of Beauty Award for Nail Polish Remover Pot Elle Future of Beauty Award for the Pedi System Allure Best of Beauty Award for Nail Polish Cosmopolitan Holy Grail for the Pedi System Glossy Beauty Award – Best Digital Event Series for Olive & June Mani Bootcamp InStyle Best Beauty Buys Award for the Long-Lasting Polish Allure Best of Beauty Award for Press-on System and Long-Lasting Nail Polish Elle Green Beauty Stars Awards for Instant Mani Press-Ons InStyle Best Beauty Buys for the Cuticle Serum Allure Best of Beauty Award for Quick Dry Topcoat and Nail Polish Remover Pot Best Nail Product at the CEW Beauty Awards InStyle Best Beauty Buys for the Instant Mani Press-on Nails Allure Best of Beauty Award for Super Stick Mani & Nail Polish Remover Pot; OTW – Gel Polish Byrdie Beauty Award for the Penny Nail Art Tool Fast Company’s Most Innovative Companies in Beauty Forbes Best Product for the Instant Mani Press-on Nails; Oprah Beauty Award for Super Stick Mani Glam Beauty Best Overall Nail Polish 13
Olive & June: Distribution Opportunities Olive & June will do approximately $92 million in sales in 2024 through their DTC channel and three retailers - Target, Walmart and Walgreens. There are significant whitespace distribution opportunities for this insurgent brand. Collaboration Seasonal Display In-Line Placements Endcap 14
Olive & June: Growth Drivers Growth Drivers Brand Building Investments US Distribution Expansion o Driving growth through new placements and expanding presence at existing retailers o Expand into new US retailers o Grow eCommerce channels Commercial Innovation o Reframing value vs. salons o Strategic collaborations and limited-time offers o Seasonal collections and year-round gifting New Product Innovation o Expand offerings within existing categories o Launch consumer solutions in adjacent categories 15
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Appendix
Glossary 18 Adjusted Diluted Earnings per Share (Adjusted Diluted EPS or Adjusted EPS) – Net income as reported under GAAP excluding the following items net of their applicable tax effects: acquisition-related expenses, Barbados tax reform, restructuring charges, amortization of intangible assets, and non-cash share-based compensation, as applicable, divided by the weighted average shares of common stock outstanding plus the effect of dilutive securities Adjusted EBITDA - Earnings before interest, taxes, depreciation, amortization, acquisition-related expenses, restructuring charges, and non-cash share-based compensation Adjusted EBITDA Margin – Non-GAAP Adjusted EBITDA divided by net sales revenue Free Cash Flow Conversion – Net cash provided by operating activities less capital and intangible asset expenditures divided by EBITDA Pro forma net leverage ratio – Pro forma net leverage ratio is defined as the estimated net debt at the end of fiscal 2025 after giving effect to the acquisition, divided by Helen of Troy’s estimated fiscal 2025 pre-acquisition adjusted EBITDA plus the estimated pro forma adjusted EBITDA of the acquisition for the equivalent time period post-closing, as defined by Helen of Troy’s applicable debt covenants