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Conference · 2026-09-10

Life360, Inc. (LIF) September 2026 Conference Transcript

Concluded Sep 10, 2026 Audio replay Verified speakers
Sep 10, 2026 35:04 53 turns
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2026-09-10
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35:04
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Verified speakers 35:04 Audio
Speaker 5

All right, I think we're live. Thanks very much, everyone, today for joining us.

Speaker 5

My name's Peter Marks from the Australian Research Team. I'm very happy today to have the Life360 Management Team here to chat about the business. Thanks very much for your time. We've got Lauren Antonoff, CEO and Russell Burke, CFO. Thanks again for your time. In terms of housekeeping, we've got 35 minutes. I am going to ask the first few questions, but we do have, we're going to open up the floor to Q&A. So if you do have a question, please put your hand up and we'll get a mic to you as soon as we can. But with that, Lauren Russell, maybe we can start quite high level, a bit of an introduction to Life360. What do you do? What are the problems that you're solving for customers?

I'll take that. We are the leading family connection and safety app And the way we sort of rose up was helping families sort of concerned with safety. And we got really outstanding popularity and really well-known for families who are having teen drivers, and they were worried, you know, they wanted to make sure that teenagers were safe. What's interesting is that demographic represents about a third of our users. The reality is that all sorts of people in all sorts of family configurations use us because they feel connected to the people that they are close with. You know, people just check. I know I like to check the app and see if my daughter's gotten home from school. I like to just sort of check in before I call. And it's a great app for coordination. And so the use cases that we see broadly, especially in our 100 million member free user base, are really quite diverse. And they sort of anchored on safety, expanded to connection and coordination. And we're expanding from there.

Speaker 5

Is there any use case that sort of surprised you as it's developed?

You know, it's full of surprises. I mean, I'll talk about some of the stories that have happened in my life in the past year. Actually, I'll do an older one. So the thing that brought me to Life360 was something that we didn't do, but it was I had lost my dog, and so I was really worried about that. And I had researched pet trackers, and they were all, like, short battery life, impractical. You know, they just, they wouldn't really work for sort of a busy exec like me. And it was actually one of those trackers was owned by Life360. And that's kind of what got me interested in the company. So when we set about to make our own, you know, the first pet tracker that we really made as a product, you know, owning the company, we set out to design for regular busy people with a much longer battery life. And when our battery runs out, we still keep it going. It still acts like a tile. So we have that extended battery life. Anyway, the other day, my cat wears one of these trackers. It's kind of too big, I think, for a cat. It was really designed, our first release was designed more with dogs than mine, but I put it on my cat to just see how it worked. And it looks really cute. He's a gray cat, and it's a pink tracker. And so I left it on him, and it turns out it's a good thing because he sometimes likes to sneak out the door. So the other day we were going to dinner, and my cat sort of snuck out the door, and we had to rush off. So we left the door open, and we left him outside. and I'm sitting at dinner and I get a notification that your cat got home, which is like a really great feeling. And that feeling of like everything's okay in the world, that's the feeling that Life360 gives people. That's the thing that brings people back. That's the reason. That feeling is the reason that we have 100 million members coming to us every month and growing. So that was one example. Can I keep going? Please. I've got a couple of these stories. I think these are like the greatest stories. Okay, so another one. We We recently moved from the Bay Area to Los Angeles, and we left a car up here thinking, you know, when we're up here, we might want a car. And it got stolen. And my husband says, I think I put a tile in that car. And so we look, and sure enough, the car is over in Stockton. I don't know if you know where Stockton is, but it's not close to where we live. And we told the police, and the police literally were able to go and reclaim our car because we had put a tile in it. And so we had put a tile in it because we were worried about losing the car when we park it, which happens. But the benefit is, you know, being able to find it when you need it. And that's, again, the sort of safety net that Life360 has. And we'll do one more story. Okay. So last one, I'm sitting next to my husband. This is like two weeks ago. And I get, there's like a notification. It's sort of a distinctive alert from my phone. And my husband says, what's that? And I said, it's a flight landing notification. But, you know, our immediate family, you know, my kids and my husband, we knew where they all are. We knew they weren't traveling. So I looked at my phone, and it was my brother, because we have another circle with my brother, and he had just lined it in Los Angeles where I live, and it turns out he was dropping my niece off at school, and he was just in town for the day, and I said, well, let's get together. We're actually able to get together in person, and so this is one of the things that's so unique about Life360. You know, we're not a platform about being connected digitally. We are a platform about real life and bringing people closer in the real life world, and And then the follow-on of that is like the next week I was here for some meetings and my brother saw the flight landing notification and he called me and he said, when are we having coffee? And we did. So it's just these kind of delightful stories. Every time I meet somebody and I tell them I work at Life360, they tell me a story. They want to share sort of how it makes them feel, how it impacts their lives. And most of the stories are great and fun like this. Sometimes the stories are scary or tragic. but it always makes us feel like we're doing really important work.

Speaker 5

That's a great overview. Maybe if we can quickly touch on the competitive environment, I guess for those, again, that may not be familiar with the story, could you just sort of frame it up, how you, I guess, see your competitive positioning versus something like Apple's products and how the company competes with those larger platforms?

So the functionality, some of the functionality we deliver things like being able to find a person based on their cell phone's location. It's similar to functionality that you would get in something like Find My, or tile trackers are similar to AirPods, or there's other pet trackers out there. What's really different is our experience. We have grown to the levels that we've grown to at the same time as Find My has been out there, and most of our users are on iOS. They have the option. They know about Find My. Some of them use Find My, but the use case and the way that we've designed and the set of experiences and services that we have around location tracking are just fundamentally different. You know, their job is find a device. Tell me where that device is. Our job is keeping your family safe and connected, and it produces different experiences. I think maybe the easiest example is location history. You know, from Apple's perspective, history is a liability, right? They don't want to keep that data. They could get into privacy things. For us, it's our job. You know, it's our job to be able to tell you where your family's been so that you can have, you know, conversations with your family or just set record. And so, you know, what is a feature for us is something that for them would be, you know, a no-fly zone. And so we continue to be preferred by people who use both as the thing that they check an average of five times a day in the U.S. And that's not the way people use Apple services or things like that.

Speaker 5

Very helpful. Cool. Maybe if we move to subscribers and users, and I guess the overall opportunity there, just to cover off on the US, I think 17% of all mobile phone users in the US are now Life360 customers. So giving, like, that feels like a high number to me.

It feels low to me.

Speaker 5

Yeah. Well, let's talk about that. Are you seeing any signs of growth slowing down in certain areas or states? Or, you know, on the flip side, is this becoming, like, is it accelerating?

First, let's talk about the business a little. The app is free to download. Anybody can download it. Anybody can use it. That's a big part of our motion. It's making sure that we're really there broadly. We see ourselves as the number one brand in everyday family life. We want to be there for everybody all the time. Then we monetize it through both subscriptions and now advertising. That's the overall motion. The way that we are best known in the States is that family safety use case. And so when you talk to people, when I meet people and they, you know, if they're not Life360 users, they say, oh, I don't use it because I don't have teenagers. You know, I don't have kids. And the opportunity for us that we're just breaking into is helping people understand that actually, you know, the majority of our users don't necessarily have teenagers. The majority of them, the majority of users use it in all sorts of different ways. You know, the story with my brother, the story with my car. there's all these use cases that are super valuable to sort of every kind of close circle. So we think we're sort of early in that journey. And if you look at the data, we're still growing in the states where we're the most penetrated. And some of the biggest states, we have a lot of room to go in terms of penetration. So we think there's a huge amount of opportunity in the U.S., especially as we add things like our device integration, the work that we're doing around pets, and we're sort of working on a roadmap for aging parents as well.

Speaker 5

Super helpful. And just on that, I guess the dispersion in penetration by state, my understanding is you're more penetrated in the more central states and less in the coastal areas. Why is that and how do you think that will evolve over time?

It's a little hard to know exactly why history unfolds the way it does. The app was originally conceived as something families might use in an emergency. So the Hurricane Katrina story, I think, resonated with early adopters. And there's a lot, you know, we tend to be really popular with places where there's lots of nuclear families, a lot of the traditional families. I think that's where we've gotten an uptake, sort of a higher density of those kinds of families. And we're sort of making our way to the coast. We're sort of spreading out from where we got that initial traction. But I don't think that there's necessarily inhibitors for us growing deeper into other states. We're seeing that growth come along as well. It just got started a little later.

Speaker 5

And I guess probably the last follow-up to that, is there a natural feeling in terms of penetration? Like, what are the highest areas? Like, how high could it go?

I can't figure out why people wouldn't want Life360. And, you know, to the extent that, you know, actually, I have a friend, she's on Life360. Her husband, who is also a dear friend, is not. And he's like, oh, I don't want to be tracked. And we think of that kind of use case as a problem that we can go solve. You know, how do we give somebody who is a reluctant, we call them a reluctant share, you know, how do we serve them and keep them safe and keep them connected when you need it without maybe being seen all the time? So we, even those kind of use cases, we think that over time we can broaden our appeal. Actually, this year we introduced temporary location sharing. So the ability to, you know, if you and I were going to meet up for a drink later, or I could just share my location. You actually don't need to download the app to that. Or if we're going to meet up on a regular basis, we could create a circle where the location sharing isn't on all the time. We have to sort of turn it on. And so we're expanding into those kind of use cases. I think as we sort of look at what actually works for members in our circles and adapt the app to meet those needs, I think the sky's the limit. So I think 17 looks like a very small number to me.

Speaker 5

Yeah, it's almost like a privacy concern that you need to get people past, is that?

Yeah, I think we need to create experiences where people feel like they're in control. So there's a lot of people who sort of grew up, especially younger people who sort of grew up in a world where location sharing was the norm. And so that's sort of like the easier case as the population ages, as that group gets sort of larger. That's sort of the easy case. I think where we have to look at how do we create experiences that are a little different are that aging parent generation. They don't always, you know, you can tell your kid, like, hey, if you're going to take the car, I want you on the staff. But you can't tell your mom that. And so a lot of, as we're getting to aging, one concern we hear is like, I don't want to be treated like a kid. I can take care of myself. But they do kind of want to be plugged into what's going on in the family, and they do want somebody there in case of emergency. So how do we create experiences that thread that needle, that give that connection without you having to know every time I stop by and get a burger at that place? So we are working on experiences that thread that needle.

Speaker 5

Super helpful. I'm going to ask about recent trends, but before I do that, I'll just flag that I will ask if there's any questions from the audience after this. So just put your hand up if you do have one, and we'll get a mic to you. Yeah, can we talk about recent trends? Obviously very topical recently. Can you comment on what you're seeing in the third quarter or if there's anything you would call out in terms of back-to-school or anything you've tried differently in terms of growing subscribers and users.

Back-to-school is always an exciting time for us. It's the time historically when we do see a lot of growth. We left Q2 sort of feeling like we were on the glide path that we had set out, and the initiatives and the kind of motions we set out in Q2 are going well. So I don't know if there's anything more that we want to...

Yeah, I think we talked at Q2 about how we'd sort of move through those sort of technical difficulties that we had early in the year where that trajectory was very much in evidence at the end of Q2. That gives us a lot of confidence in terms of how we're moving towards the rest of the year and the sort of stated goals and targets that we have. and I think everything that we're seeing works to that, whether it's the product initiatives that are rolling out or international expansion, all of those sort of contribute to that accelerated growth.

Speaker 5

Is it worth covering off on the technical issues and how you've, I guess, fixed those?

Yeah, I can see to that. We uncovered sort of around the beginning of the year, We had covered sort of a break in the funnel where really users, especially on lower-end devices, early in their journey. So we have extensive monitoring when you're using the app, and we have good monitoring on our marketing funnel. But in between, when people have decided to get the app, before they're sort of fully registered and set up, there was sort of a gap in monitoring. And there had been one was sort of an edge monitoring technology where some traffic wasn't getting through. There was another couple of problems sort of in that early usage place that was kind of putting an anchor on growth a little. And so what we've done is put great end-to-end funnel marketing in place to make sure that that never happens again, and we fix the problems that we found. And so that was a very sort of tactical short-term blip that put us a little behind where we wanted to be for the year, but didn't change the trajectory.

Speaker 5

That's super helpful. I might just check if there are any questions in the room.

Speaker 2

Can you talk about monetization, how you get free users to subscribe and advertising?

Yeah, so we have these two monetization engines. We both have free users that choose to convert. And the conversion pattern there, there's about a third of members will convert when they sign up. They sort of see the value props, and we suggest that they might want to. And so we see some conversion there. Another set of people convert sometime in that first year. They get to know the app, they try it out, and they decide to convert. And then the third set of users is any time over the long tail of usage. And we do see members that convert, you know, after being a member for three years, then they'll convert. We also see members, you know, that will convert, stay members for a while. When they churn, they churn back to free, and then sometimes they subscribe again. So we do see some of that behavior as well. A couple of years ago, we sort of recognized that in addition to, you know, the percentage that do convert, that we have a huge base of members that are getting a lot of value from us. They love us a lot, and it costs a lot to serve them, and we know a lot about them. And that really made the advertising business feel like a good value exchange where we could continue to invest in giving the service for free, especially as we expand around the world, and monetize it through ads. And we sort of started very innocently on an ad journey where we just didn't know a lot about the business. We've learned a lot and come a long way. And as we grew, we made the decision to buy technology platforms to help us sort of accelerate that business. And that is now integrated and going well.

Speaker 5

I've got plenty of questions on that. I think we have another one at the back of the room if we could get a mic.

Speaker 0

Hi. Thank you for taking my question. It's more concerned about the technology of the trackers, the one that you mentioned which you use for your pet. Does it function the same way as FindMy does, where it connects to devices that are nearby and then spreads the signal, or is it direct to satellite?

So we have two kinds of trackers. We have tile trackers and we have the pet GPS. The tile tracker works like Apple's AirTags. It uses Bluetooth, and it advertises. The device says, I'm here, I'm here, I'm here. And when a phone walks by that has our technology on it, so the 100 million people that are using us, when one of those people walks by, then we know it's there and we show it. So that's how the tile trackers work. The PET GPS is a GPS-based product that talks directly to cell phones. And so you don't need a phone nearby. It's real-time, so it's very different than a Bluetooth experience. and I say it's like having a cell phone taped to your dog and now your dog can text you that's not exactly true but we introduced a feature called Zoomy Alerts do you know what zoomies are? people have pets zoomies are when your dog kind of runs crazily back and forth it's really cute and runs around and we do location tracking we can see that kind of movement and so we decided it would be really cute when your dog is full of joy and excited to create an alert whereas you see that on your phone. And it's a delightful experience. It's super fun to know when your dog is, like, freaking out and excited.

Speaker 0

What's the battery life? And then what's the replacement cycle usually for these pet trackers or pet GPS?

I heard the battery life question. What was the second question?

Speaker 0

What's the replacement cycle? So is it a rechargeable battery or is it a replaceable battery?

So the battery life depends on, you know, the more that you're indoors, the longer the battery life, the more that you're on Wi-Fi or things like that. We use tactics to reduce battery usage. Battery life tends to be about one to two weeks, depending on your usage profile. The battery is rechargeable with a USB-C charger.

Speaker 0

All right, thank you.

Speaker 3

The service tiers, I think you have a gold and silver, if I'm not mistaken. And what services you offer there. What's the roadmap for additional services you can offer over the next two to three years?

Great. So we have three tiers, silver, gold, and platinum. They're priced about $20 between tiers on a monthly basis. And typically, historically, we really have focused on one tier at a time. So for a long time, we were mostly selling gold. And if somebody really was excited about getting the best, they could go to Platinum, or if somebody wanted a little bit less service. The silver tier was, the big difference between silver and the top two tiers is that the top two tiers have real-life services. So they have things like emergency response, where we will send out actual ambulances and things like that, and roadside towing. So if you're familiar with AAA or things like that, that's included in our gold and silver tiers. The difference between gold and silver tends to be how much of that you get, you know, more towing or things like that. What's exciting is that recently we've gotten a lot more sophisticated in the use of our tiers, and I think the story around PetGPS is emblematic at that. In the beginning, we said, well, this is high value, so we should put it in our gold and silver tiers, and that's how we rolled it out initially when we introduced the PetRacker a year ago. What we've found is two things. One, we're excited about this and we wanted to have more scale, so we're interested in the lower price, so that made us interested in silver. But more importantly, the kind of services that we offered in gold and silver were really designed for that first audience I talked about, those families with teens. So there's a lot in there around roadside assistance and driving and those kinds of things. And a lot of the people who are interested, a lot of the members who are interested in the Pet Tracker, they don't have families yet. And so those kind of services feel like overkill to them. They feel like, oh, I don't want to pay for all that because that's not what I need. They don't have the same anxieties, you know, as the people who were subscribing to gold. And so by pulling the Pet Tracker into the silver tier, we make that tier really about people who are getting started. You know, it's not about, you know, it's in real life versus not in real life. You know, this is for smaller families, people who have a more narrow set of concerns, and the Pet Tracker is sort of the high-value feature that's in the silver tier. As you step up, you get more of those sort of bigger family services. Over time, we are working on, you know, we talk about expanding to sort of more members in more life stages. So, for example, more services for families with parents who are aging. You know, they're worried about the same kind of worries they have about their kids they're not having about mom and dad. But the kind of services those people need are different. whether it's scam protection or door-knocking in the case that you don't get somebody showing up at the door, like a wellness check. And so we're looking at a wide variety of services, and we're getting smarter about using the tiers to really speak to more distinct audiences. Do you want to add something?

Yeah, no, I will just add to that. Lauren talked about your goal being historically the primary landing point, essentially. The other flip side almost of putting people in silver with pet GPS is we're just getting better at optimizing the funnel and using AI tools to identify people as they come through the funnel so we can identify people who are more likely to want to use these services that are part of Platinum, for example. So we're just getting more sophisticated that way.

Yeah, it's a really good point. People ask, you know, sort of how are you using AI in your org? And we're now using it for everything. It seems like, you know, a year ago people were like, I don't want that. And now people are like, don't take it away. But one of the things that has had the biggest impact in the organization is using it to optimize what members we sort of talk to what experience is about. So when you're driving free-to-pay conversion, the key thing is that you have to get the right value points. You have to let people know what they're paying for. But not everybody cares about the same thing, and when you just give sort of a standard list of all the features, you know, if the first two features or three features that you show aren't a fit for me, then I'm not reading the rest. I'm not, like, studying this. And so what this does is let us speak to people about very specific services that we believe, based on the data, the profile that we have of them, that are the most likely to convert them. And the AI is able to test a lot of these sort of micro-tests of what kind of things work for which people and make these sort of continuous optimizations. And that's one of the reasons that our core business is performing extraordinarily. Record subscription grows in Q2.

Speaker 5

That is great. Maybe we can touch on international users and then go to advertising in pets with the time we have left. Can we just briefly touch on international? Where are you strongest at the moment? Where's the biggest opportunity? Anything else you wanted to talk about in the international side of things?

You're looking at him. You want a chance to talk? You don't have, but you should go. So internationally, it's a huge opportunity. We're much more deeply penetrated in the U.S. than we are in international regions. And frankly, the product was really designed by us in the United States, and so the countries that look more like the U.S. have adoption profiles that look more like the U.S. And outside the U.S., we have work to do, I think, to really understand and tailor the app to fit those places. So if you look at the Anglo countries, you know, Australia, I think, is the closest to the U.S. in terms of its sort of performance profile. And so what we've built, you know, resonates and sort of has similar profile in those regions. What we're excited about is we're starting to go deep in other markets. In particular, this year we've been focused on Mexico, Brazil, and Germany, and really understanding what's different And there's two classes of differences. You know, one that's become very evident is that the device profiles are different. There are different carriers. There's different phone makers. There's different networks. And that means that we have to adapt the strategies, you know, the battery profiles and the way that we use battery in the U.S. or in Australia doesn't necessarily work for a phone in Mexico or Brazil. And so we're learning about those differences and thinking about, you know, how might the app have to change to accommodate those. But the other is that if you think about our core services, even things like safety, driving safety is a big deal in the U.S. Apparently it's a big deal in Australia. But it's not the thing that people are worried about in Brazil. Like personal safety, you know, safety when I'm walking from here to there, is a bigger concern. And so we need to, we are sort of working on developing these experiences that speak directly to it. We've just introduced an experience specifically for Latin America called Watch Over Me, which is just a way of sort of notifying somebody and saying, like, keep your eyes on me while I'm going from here to there. And so that sort of plug-in to local markets to understand what those local leads are and how we serve them better is sort of key to our international strategy.

And from a financial point of view, I think the one thing that's been really interesting and exciting for us just in the last 12 months is realizing that in a country like Brazil, there is a significant piece of the population that is more than happy to subscribe. They'll form a really good paid subscriber base. And the balance of the country or that population, we now have advertising as a tool to create that ad-supported service as well. It gives us that complete comprehensive coverage.

Speaker 5

I think that's a good segue. We need to speak about advertising. It feels like a big opportunity. I think you've launched two years ago now, advertising?

I think we started about then.

Speaker 5

And you've purchased Nativo just under a year ago. What have you learned, I guess, as you've done that?

When we first started advertising, it actually came from someone in the team who sort of said, you know, hey, wouldn't it be great? And he showed, like, a little presentation showing, like, what if when you walk into McDonald's you could see an ad? And we were like, how would we do that? That seems crazy. Anyway, we sort of carved off a little bit of budget and told our chief revenue officer, let's see what you can do. And that's how we started. And it was really, you know, figuring it out as we went. We started working with Google Ad Manager, one of the Google services. And we didn't know a lot. But what we saw is there was definite demand. We could make a good experience. But we started to figure out what we didn't know. Like, we got smarter about what we didn't know. For instance, advertisers really want to know how their ads perform. And we just hadn't thought about, well, how are we going to tell that story? There was, like, a lot to do. And so the further we got, and we started doing direct deals, we hired a couple of salespeople, not very many, and we found we didn't have enough reach in terms of our sales team to be able to talk to all the people that we needed to talk to. advertisers want to start small and see how it goes and we weren't really prepared for what I would now call the normal advertising life cycle and then there's a lot of platform and tools that you use to support ad deals to be able to do things like measure performance and give reports to customers and we didn't have that either so as we got bigger it became clear there was a lot of work to do and that's when we made the decision to buy Nativo which was a really great fit for us because not only did they have the platform They also, they were designed sort of around customer experience. They were designed with this Nativo. The name Nativo comes from a reference to native ads, ads that are designed to fit into the publishing experience they appear in. And they had relationships because of that with all sorts of these really high-quality publishers, leading magazines, all sorts of really great places where advertisers want to reach. And we can put our data, our audience, our understanding of customers together with their tools and this reach and bottom they have and the sales team, and that is a really great fit.

And I guess the other point I'd make is our core subscription business is a very high-margin business is performing extremely well. That gives us the scope to invest a little more in some of these growth businesses where the margin is building over time and the overall business is starting to build. And the end result gives us that longer-term opportunity that's really going to help grow the company overall.

Speaker 5

That's great. I wanted to ask you about, I think you've spoken in the past about QSR opportunities in particular, and I think you've been talking about a recent grocery example as well. Can you talk about those? And then perhaps with the time we've got left, we'd better go to PET as well.

Yeah, so the exciting thing about being a location platform is you can tell an advertiser, did their ad move a human to where they wanted them to go? Did they actually physically get up and go there? And in what time frame? And so this is a great fit for fast food, for the kinds of businesses that really care about foot traffic. And we did work, we talked about this in our Q2 earnings, we worked with a grocery store that wanted to bring people in at the times that they cared about and were able to get outstanding results. and they put us up against some other kinds of technology and found that we've trounced the competition.

Speaker 5

Super interesting. Maybe we'll go to pets. Again, I think this is a pretty recent launch. How's your go-to-market changed, I guess, since you launched? And again, what have been the key learnings so far?

So when we first introduced PetTracker, we think that there's a lot of opportunity here, but it's a market that isn't well-established. It's still an early market in general, and we wanted to sort of get the word out, so we introduced the device as sort of a low-priced device, but it requires a subscription. And what we found is that people were excited to get the device, but then they would think about, like, okay, well, am I really ready to do the subscription now? And that wasn't great for building momentum in our business, and people sometimes felt like, well, I didn't really think about how much this would cost me over time. And so what we did, we actually had a period of time where we decided, because of tariffs, to move our manufacturing. And so we had a time where we had kind of a fixed level of inventory. And we decided to use it for a lot of price testing and to really understand the sort of customer psychology and how people think about whether or not to buy this kind of device and is it worth it to them. And what we found is that bundling the device with a subscription gives us that sort of sets expectation right for the member and for our business, a lot easier to manage, and that bringing the price down to silver opens that up to a lot more families. And so we have changed it from a buy the device and then buy the subscription to a bundled deal. Now when you buy the device, the device costs $99 and comes with a free subscription to silver for a year. So if you already are a member and you're already paying for it, You just pay for the device. But if you're not a member, we get you on board with Silver. If you want to upgrade, you can upgrade.

And it reflects our strategy, which is the device is an acquisition tool for subscription. You know, everything that we do here is about enhancing the subscription experience for our members.

Speaker 5

Super helpful. Got one minute left. I might ask longer-term new product development. I think, you know, beyond PET, I think you've got elderly care offerings as well. Are there any other obvious capabilities that you think you might like to add to the platform in the longer term?

That's sort of like an unlimited question. I think what's so exciting about the platform is that the things that are important to people in their everyday family life are fairly unlimited. And we've built a tremendous amount of trust and resonance with families. And our job is to figure out how we serve those customers better and better in more places around the world. So we talk about more members in more life stages in more of the moments that matter.

Speaker 5

All right. We might leave it there. Thank you very much, Lauren. Russell, please join me in thanking the Life360 team. I appreciate it.

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