Newell Brands Inc 8-K, filed Oct 20, 2026
Newell Brands Inc. (NWL)
About this 8-K
Newell Brands Inc filed this 8-K on October 20, 2026.
Newell Brands Inc. appointed Guillermo H. Beade Chief Operating Officer effective October 26, 2026, with an annual base salary of $830,000, a target bonus of 105% of earned base salary, and an initial long-term incentive target value of $1,400,000. AI summary
Items reported
- Item 5.02: Director or officer change, or executive pay
- Item 9.01: Financial statements and exhibits
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
Current Report
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| Item 5.02. | Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. |
On October 20, 2026, Newell Brands Inc. (the “Company”) announced the appointment of Guillermo H. Beade as Chief Operating Officer of the Company, effective October 26, 2026 (the “Effective Date”). A copy of the Company’s news release dated October 20, 2026 is attached hereto as Exhibit 99.1 and incorporated herein by reference.
Mr. Beade, age 56, served as President, Consumer Brands North America for S.C. Johnson and Son, Inc., a global privately held household consumer packaged goods company (“SC Johnson”), from January 2024 until June 2026. Prior to this role, Mr. Beade served at SC Johnson as Senior Vice President and Chief Executive Officer, SC Johnson Lifestyle Brands from January 2021 until January 2024, and as Senior Vice President, Regional President (Latin America, Europe, Middle East, Africa, Russia & CIS) from January 2015 until January 2021. Mr. Beade also served in various management roles at PepsiCo, Inc. and began his career at Unilever PLC.
There are no family relationships, as defined in Item 401 of Regulation S-K, between Mr. Beade and any of the Company’s executive officers or directors or persons nominated or chosen to become directors or executive officers. There is no arrangement or understanding between Mr. Beade and any other person pursuant to which Mr. Beade will be serving as Chief Operating Officer of the Company. There are no transactions requiring disclosure under Item 404(a) of Regulation S-K.
In connection with his appointment, Mr. Beade will report to the Company’s Chief Executive Officer and will receive an annual base salary of $830,000. Mr. Beade will be eligible to participate in the Company’s Management Bonus Plan, with a target bonus of 105% of his earned base salary and which can range between 0% and 200% of the target payout based on the extent to which applicable performance criteria are met. Beginning in 2027, Mr. Beade will be eligible to participate in the Company’s 2026 Long-Term Incentive Plan (the “LTIP”) with a target value of 325% of his annual base salary. Mr. Beade also will receive an initial grant under the LTIP on or promptly after the Effective Date with a target value of $1,400,000. Actual grants under the LTIP may vary from the target based on Company and individual performance and the judgment of the Compensation and Human Capital Committee of the Board of Directors. Mr. Beade will be eligible to participate in the Newell Brands Executive Severance Plan as a member of the Management Committee (as defined in such plan), the Company’s Flexible Perquisites Program with an annual perquisite allowance of $21,638, the Company’s Supplemental Employee Savings Plan, the Company’s Executive Relocation Program with a 100% payback obligation if he leaves the Company within one year of his relocation date and a 50% payback obligation if he leaves the Company within two years of his relocation date, and other benefit programs provided to Company employees generally, including the Company’s Employee Savings Plan.
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| Item 9.01. | Financial Statements and Exhibits. |
(d) Exhibits
| Exhibit No. |
Description | |
| 99.1 | Press Release of Newell Brands Inc. dated October 20, 2026 | |
| 104 | Cover Page Interactive Data File (formatted as inline XBRL and embedded within the document) | |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| NEWELL BRANDS INC. | ||||||
| Dated: October 20, 2026 | By: | /s/ Bradford R. Turner | ||||
| Bradford R. Turner | ||||||
| Chief Legal and Administrative Officer and Corporate Secretary | ||||||
Exhibit 99.1
Newell Brands Appoints Chief Operating Officer
Proven CPG Leader Guillermo Beade Joins Newell Brands
ATLANTA — (BUSINESS WIRE) – October 20, 2026 — Newell Brands (NASDAQ: NWL), a leading global consumer goods company with a portfolio of iconic brands including Rubbermaid®, Sharpie®, Coleman®, Graco®, Rubbermaid Commercial Products®, and Yankee Candle®, today announced the appointment of Guillermo Beade as Chief Operating Officer, effective October 26, 2026. Mr. Beade will report to Chris Peterson, President and Chief Executive Officer, and will join the company’s Executive Committee.
As Chief Operating Officer, Mr. Beade will have enterprise accountability for the sales, central marketing, and supply chain functions globally. He will work to build greater connectivity across these functions and develop the global structure, systems, technology, processes, and talent that enable the business to operate more effectively and efficiently.
“We have made meaningful progress over the past several years, simplifying our portfolio, improving our supply chain and go-to-market operating models, and investing in the front-end innovation and brand-building capabilities needed to compete in the marketplace. That progress creates the opportunity to ensure our structure supports sustainable, profitable growth,” said Chris Peterson, Newell Brands President and Chief Executive Officer. “Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders.”
Mr. Beade is a seasoned global CPG executive and has more than 30 years of leadership experience at SC Johnson, PepsiCo, and Unilever. He has led multibillion-dollar businesses across North America, Latin America, Europe, Africa, and the Middle East, with a proven record of accelerating commercial performance, maintaining operational discipline, and driving organizational transformation. Most recently, he served as President of SC Johnson Consumer Brands North America, the company’s preeminent business unit. Before that, he served as Chief Executive Officer of SC Johnson Lifestyle Brands, where he led a broad operational and cultural transformation across a portfolio of acquired brands. Earlier in his career, he held senior commercial and general management roles at PepsiCo and began his career at Unilever in Latin America.
“Newell Brands has an exceptional portfolio of brands and the commercial and supply chain capabilities to compete and win,” said Guillermo Beade, Newell Brands Chief Operating Officer. “My focus will be on ensuring we scale these functions to work together with speed and agility.”
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, DYMO®, EXPO®, Elmer’s®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
Forward-Looking Statements
Some of the statements in this press release, including those relating to sustainable growth, operational effectiveness, value creation and competitive capabilities, are forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include the factors listed from time to time in our SEC filings, including but not limited to our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and our other SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments.
Investors:
Joanne Freiberger
SVP, Investor Relations & Chief Communications Officer
+1 (727) 947-0891
joanne.freiberger@newellco.com
Media:
Danielle Clark
Director, External Communications
+1 (404) 783-0419
danielle.clark@newellco.com