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PBH · Prestige Consumer Healthcare Inc.
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Earnings call · FY2022 Q1

Prestige Consumer Healthcare Inc. (PBH) Q1 2022 Earnings Call Transcript

Concluded Aug 5, 2021
Aug 5, 2021 46 turns
Period
FY2022 Q1
Runtime
—
Sources
3 artifacts

Read the call

Transcript

Read the speaker-labelled prepared remarks and analyst questions.

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Q1 2022 Prestige Consumer Healthcare Inc. Conference Call. Please be advised that today’s conference is being recorded. I would now like to turn the conference over to your speaker today, Phil Terpolilli, Vice President of Investor Relations. Please go ahead, sir.

Phil Terpolilli Head of Investor Relations

Thanks, operator, and thank you to everyone who has joined today. On the call with me are Ron Lombardi, our Chairman, President and CEO; and Christine Sacco, our CFO. On today’s call, we’ll review the results of the first quarter of fiscal ‘22, provide an updated full year outlook and then take questions from analysts. We have a slide presentation, which accompanies today’s call. It can be accessed by visiting prestigeconsumerhealthcare.com, clicking on the Investors link and then on today’s webcast and presentation. Please remember some of the information contained in the presentation today includes non-GAAP financial measures. Reconciliations to the nearest GAAP financial measures are included in today’s earnings release and slide presentation. During today’s call, management will make forward-looking statements around risks and uncertainties, which are detailed in a complete safe harbor disclosure on Page 2 of the slide presentation accompanying the call. These are important to review and contemplate. As everyone on the call today is well aware, business environment uncertainty remains heightened due to COVID-19 and continues to have numerous potential impacts. This means the results could change at any time, and the forecasted impact of risk considerations is the best estimate based on the information available as of today’s date. Additional information concerning risk factors and cautionary statements are available in our most recent SEC filings and most recent company 10-K. I’ll now hand it over to our CEO, Ron Lombardi. Ron?

Ron Lombardi Chairman

Thanks, Phil. Let’s begin on Slide 5. We are very pleased with our record start to the year. Our proven business strategy emphasizing brand building paid off meaningfully in Q1, and the strong results we’ll discuss in detail are a key factor enabling us to raise our fiscal year guidance. The fast start to our fiscal ‘22 was driven by two primary factors. First, and most importantly, our base business continues to perform well with strong 5% growth across the base portfolio. This result was driven by solid consumption and share gains across the portfolio, a continuation of the trends we have seen for a while now. Second, we experienced a dramatic increase in sales for brands benefiting from travel-related activity as consumers shifted habits with increased vaccination rates. We estimate this accounted for approximately $25 million of the Q1 sales increase over the prior year. I’ll discuss the change in consumer habits in greater detail on the next slide. Our time-tested brand-building strategy and the reacceleration of certain categories and channels resulted in our highest level of sales ever when excluding our divested Household Cleaning business. Meanwhile, our financial profile has remained solid throughout the change in consumer purchasing patterns, and we generated record EPS of $1.14 and free cash flow of approximately $68 million in Q1. Our stable and strong cash flow profile continues to enable a disciplined capital allocation strategy. Throughout fiscal ‘21, this meant focusing on debt reduction combined with share repurchases. In Q1, we announced the acquisition of Akorn Consumer Health and its TheraTears brand, which closed on July 1. We believe this acquisition is a great strategic use of capital, which we’ll share more detail on shortly. So in summary, we delivered excellent Q1 results underpinned by our long-term strategy and further fueled by a rebound in certain COVID-impacted categories and channels. Let’s turn to Page 6 and review some of the changing consumer habits resulting from the pandemic. Throughout all of fiscal ‘21, we noted dramatic ways in which consumer habits changed as a result of the COVID-19 pandemic and the resulting effects on our portfolio. We observed less consumer travel and more focus on hygiene as consumers stayed home and wore masks. This meant a significant headwind for many of our brands, including Dramamine in motion sickness, Chloraseptic and Luden’s in cough/cold, Hydralyte in rehydration and Nix in head lice. Combined, these brands represent about 20% of our revenues. Back in May, when we provided fiscal ‘22 guidance, we anticipated this portion of our portfolio would be largely flat as we expected consumers would take time to move away from the habits formed over the previous year. While this is still the case in certain categories, this assumption proved conservative in others. To start, we saw a dramatic rebound in travel-related activity. This drove a meaningful recovery in Dramamine along with a recovery in our Australian Hydralyte business. The recovery in travel activity also drove increases in convenience store consumption and the distributor inventory in this channel to support the increased takeaway at shelf. This benefited brands like Dramamine as well as Clear Eyes with its Pocket Pal on-the-go offering. In addition, drug retailer traffic also increased owing to vaccination visits, leading to strong consumption trends driven by our broad distribution and market share in this channel. As these changes to consumer habits continue to evolve, our playbook remains the same and our nimble business strategy is a strength. We will invest opportunistically across our portfolio to drive long-term brand building. This strategy paid off again in Q1. On the right, you see Dramamine with Q1 sales compared to prior years. As consumer travel habits begin to accelerate, we leaned into our leading market position and marketing playbook. We reactivated time-tested marketing strategies for the brand, resulting in both market share wins and the resumption of sales growth as consumers returned to the category. While the timing of a full COVID recovery remains difficult to predict, our focus on investing behind our brands leaves us well positioned for future variability and the eventual return to more normalized trends. Now let’s turn to Slide 7 to discuss the TheraTears acquisition in further detail. As highlighted earlier, we closed on the announced Akorn Consumer Health acquisition on July 1. As you can see on the left side of the page, the portfolio’s revenues are concentrated in the TheraTears brand. TheraTears, created in the ‘90s, has a proven history in the eye care category and will further enhance our efforts in this space. The addition will be complementary to our existing eye care presence by expanding into the growing dry eye segment of eye care. TheraTears is well positioned with the mild and episodic dry eye consumer with a long track record of steady market share gains and revenue growth above the category. The portfolio complements Prestige’s operating model nicely with outsourced manufacturing and is widely distributed across retail channels in the U.S., similar to our existing business. Lastly, the Akorn portfolio has a solid financial profile of sales growth and margins consistent with Prestige’s long-term targets. So in summary, these attributes are a great match against our well-defined M&A criteria that evaluates brand opportunity, the business’ fit with the Prestige operating model and the financial returns that align with hurdle rates that we measure against. Now let’s turn to Slide 8. Strategically, TheraTears fits with our disciplined M&A criteria nicely. But furthermore, as shown on this slide, it is a great fit alongside our Clear Eyes brand. The transaction enhances our market-leading scale in eye care. When combined with our existing eye care business, we now have a $100 million-plus franchise that addresses a range of consumer ailments across the $1 billion category. Clear Eyes is time-tested and proven as a leader in redness relief and has a long heritage with consumers. For a consumer, it stands for redness solution. Clear Eyes remains a leader in the category with long-term sales growth and is a brand that remains as relevant as ever to consumers seeking redness relief. TheraTears shares similar attributes but is focused on a different consumer symptom. It’s established with consumers as a leader in dry eye solutions, particularly for those episodic users in dry eye relief. For a consumer, it stands for tears and soothing eye relief. As shown on the right, the two brands in totality represent a wide spectrum of consumer solutions in eye care. This broad offering will continue to be supported by our brand-building strategy. And with this comprehensive solution in eye care, we are well positioned for continued success. Let’s turn to Slide 9 to review Clear Eyes as a proven example of this opportunity. Clear Eyes is a great brand success story and one that gives us an advantaged start as experts in the eye care category. A brand we’ve owned since our IPO over 15 years ago, Clear Eyes is an example of how we think about long-term brand-building. Its success has incorporated a number of marketing factors over time. First is innovation. When we went public, Clear Eyes had about three SKUs with a very narrow focus. Today, we have over 11 different solutions for consumers solving eye redness. The most recent example shown here is Clear Eye Sensitive, which is specifically formulated for sensitive eyes. Second is investment. These are constantly evolving, and most importantly, we emphasize a bottom-up approach to enable effective tactics at a given point in time. For example, brand messaging evolved during the pandemic to emphasize the concept of at-home usage and used time-tested digital tactics, which helped grow share in the year. Third, marketing campaigns. We know from consumer insights that consumers respond to celebrity and influencer marketing in eye care. As a result, we’ve had many long-term successful initiatives from spokespersons like Ben Stein and Vanessa Williams to more recent social media influencers. The result of these efforts is we have broad distribution across retail channels with partners who recognize the value of the Clear Eyes brand and the investment efforts we just discussed. We continue to work with all of our retail partners to optimize their eye care assortment and drive long-term category growth. The result is clear: our playbook continues to work, and we continue to win share to date in fiscal ‘22. We look forward to applying this proven knowledge base to the TheraTears brand and drive continued long-term success across our eye care franchise. With that, I’ll turn it to Chris, who will walk through Q1 financials.

Thanks, Ron. Good morning, everyone. Let’s turn to Slide 11 and review our first quarter fiscal ‘22 financial results. As a reminder, the information in today’s presentation includes certain non-GAAP information that is reconciled to the closest GAAP measure in our earnings release. Q1 revenue of $269.2 million increased 17.3% and 15.6% on an organic basis versus the prior year, the latter excluding the effect of foreign currency. As a reminder, Q1 faced a unique comparison in the year prior, where we experienced lower sales as consumers depleted items previously purchased in March 2020 as a result of COVID-19. By segment, North America revenues were up about 15%. Nearly all product categories grew with the largest increases in GI and eye and ear care. As Ron discussed earlier, a return towards more normalized travel trends helped drive a significant lift for certain brands versus a year ago, namely, Dramamine in GI and Clear Eyes in eye and ear care. International OTC increased approximately 30% in Q1 after excluding the effects of foreign currency. The increase was attributable to a more favorable comparison in the prior year as well as an overall uptick of Hydralyte sales for more normalized consumer trends around illness and activities in Australia. EBITDA increased in Q1, approximately 13% while EBITDA margin remained consistent with our long-term expectations in the mid-30s. Diluted EPS for the quarter was a record $1.14 per share, up over 30% versus the prior year driven by both the higher sales discussed and lower interest expense. Let’s turn to Slide 12 for more detail around consolidated results. Q1 fiscal ‘22 revenues increased 17% versus the prior year. Our strong and diverse portfolio experienced approximately 5% baseline growth driven by the favorable year ago comparison and our long-term brand-building efforts. In addition, we experienced a sharp rebound in certain COVID-impacted categories, adding an estimated $25 million to our Q1 revenue performance. Of this, we believe roughly half relates to timing while the other half resulted from increased consumption in the current quarter. We also continued to experience year-over-year double-digit consumption growth in the e-commerce channel, further building off the sharply higher online purchasing shift of the prior year. Total company gross margin of 59.1% in the first quarter increased 70 basis points versus last year’s gross margin of 58.4%. This strength was driven by higher-than-expected sales performance as well as product mix. We continue to anticipate a gross margin of about 58% for fiscal ‘22. Advertising and marketing came in at 14.7% for the first fiscal quarter. Following the abnormally low rate of spend in Q1 of last year due to COVID-19 shelter-in-place restrictions, A&M returned to normalized levels of spend of approximately 14% to 16%. For fiscal ‘22, we still anticipate an approximate 15% A&M rate as a percentage of sales. And for Q2, we anticipate A&M of closer to 14%. G&A expenses were just over 8% of sales in Q1. For the full year fiscal ‘22, we still anticipate G&A expenses to approximate just over 9% of sales. G&A dollars are likely to be the highest for the year in Q2, owing to the timing of certain expenses. Lastly, record diluted EPS of $1.14 grew 32.5% over the prior year. Higher sales and lower interest expense drove this growth. Looking forward, we now anticipate interest for the full year to approximate $63 million, reflecting the recent financing completed in conjunction with the TheraTears acquisition. Now let’s turn to Slide 13. In Q1, we generated $67.8 million in free cash flow, down versus the prior year due entirely to the timing of working capital. We continue to maintain industry-leading free cash flow and are raising our outlook for the year. At June 30, our net debt was approximately $1.4 billion, inclusive of the cash we built ahead of the anticipated acquisition closing on July 1. Following the acquisition of Akorn, our net debt at July 1 was approximately $1.6 billion. The acquisition was funded from cash on hand, our ABL revolver and our term loan, which we simultaneously amended and now matures in calendar 2028. Our covenant-defined leverage ratio was 4.3x at the closing of the transaction, and we anticipate leverage of approximately 4x by year-end fiscal ‘22. With that, I’ll turn it back to Ron.

Ron Lombardi Chairman

Thanks, Chris. Let’s turn to Slide 15 to wrap up and discuss our increased outlook for fiscal ‘22. Over the last year, we faced an unprecedented and dynamic environment. The many positive attributes of our business and our execution leave us well positioned moving forward. This is evidenced by our strong Q1 results, where our long-term brand-building efforts paid off in a big way. For the full year fiscal ‘22, we now anticipate revenues of $1.045 billion or more, which includes an organic revenue growth expectation of about 6% and the revenue from the acquisition of the Akorn Consumer Health. For the second quarter, we anticipate revenues of $260 million or more. This revenue outlook assumes a few key factors: one, that the travel-impacted portion of our business will continue at the recovered levels for the remainder of the year; two, we still anticipate flat sales to prior year in the cough and cold and head lice areas of our business; and three, the acquisition of the Akorn portfolio discussed today should contribute approximately $40 million to the fiscal year net sales. We anticipate adjusted EPS of $3.90 or more for fiscal ‘22. For Q2, adjusted EPS is expected to be $0.95 or more. These attributes translate into strong free cash flow as well, where we anticipate adjusted free cash flow of $245 million or more for the year. With that, I’ll open it up for questions.

Operator

Our first question comes from Rupesh Parikh of Oppenheimer.

Speaker 4

Congrats on a really nice quarter. So I guess I wanted to start out first just with your guidance and just commentary on really the travel portion as you guys looking for. So clearly, the Delta variant is out there. As you look at, I don’t know, recent weeks, like have you guys seen any changes in the channel just given the Delta variant in terms of demand? And then, and also in Australia, just curious if given some of the resurges, lockdowns there, are you starting to see any impact on the travel portion of your portfolio?

Ron Lombardi Chairman

Yes. So far, we haven’t seen any change in the trends that were helping to drive the Q1 results that we saw at this point. The other thing, I think it’s important to point out when you consider our new updated outlook is that the base business continues to do very well, and we’ve incorporated some of that strong performance in the updated outlook as well. We’re really in what’s going to be, I think, a three-year period of really tough-to-understand comps, right? Last year, we had the COVID disruption, right, and it created low watermarks for many companies. This year, I think we’re going to see very lumpy and oddly paced recovery in certain categories like we realized in Q1. And then next year, we’re going to be comping against those oddly recovered periods. So I think we’re entering a period that’s going to be tough to understand, but I think the important thing for our outlook in our business is that our base business continues to do very well with strong growth in consumption gains across the portfolio, not just a recovery in some of the COVID disruptive categories.

Speaker 4

Okay, great. And then I guess just going back to your base business, I mean, very strong growth during the quarter. And I know you guys have talked a lot in recent quarters or even years just about the brand-building efforts and the execution in that area. Just any more insight in terms of what you think contributed to a strong performance in the baseline portfolio? And then drug retail benefits related to the vaccine. So just curious how you guys think about the sustainability of the momentum within the drug channel.

Ron Lombardi Chairman

Yes. so let me address the drug channel or really sales by channel. Last year, we saw incredible growth in our e-commerce business as consumers changed where they bought the product, they went online. And this year, we’re seeing gains in the drug channel. Our strategy is to be available wherever consumers choose to buy the product. And that approach has really paid off for us last year and again this year, no matter where the consumer shows up. So who knows how consumer shopping patterns will change over time? For us, it really doesn’t matter. We’ll be available wherever they go. I think the first part of your question is the ongoing strength across the portfolio and what the outlook is. Long-term brand-building investments, launching new products, bringing innovation is a playbook we’re going to continue to execute. And as we think about growing categories, it’s going to drive long-term growth. So we continue to feel good about our long-term outlook and it gets reflected in our increased outlook for the year.

Speaker 4

Okay, great. And then maybe just one final question, maybe for Chris. Just on TheraTears, can you comment on seasonality of that business and just the margin dynamics of TheraTears?

Yes. The TheraTears business shares a financial profile that is aligned with our company, particularly in terms of gross margin. It resembles our business profile closely. There is not much seasonality in this business, making it similar to Clear Eyes rather than an allergy brand for eye drops. It's quite limited.

Operator

Our next question comes from Jon Andersen of William Blair.

Speaker 5

Congratulations on a great quarter. I think the contribution that you quantified from the recovery in some of the travel-related brands in the quarter, as you look to the balance of the year and kind of the guidance that you’ve provided, are you assuming kind of a similar contribution in dollar terms from those COVID-impacted categories? How are you kind of assessing that? Or is there some kind of diminution as you go forward in that contribution?

Yes. Jon, it’s Chris. So our full year outlook is expecting continued rebound in the travel-related categories to prepandemic levels. Still, a highly volatile environment, but that’s the assumption going in. This is most impactful to the summer travel season in Q2. We’ve talked about the base business being strong in Q2, similar to Q1, right? With the strong consumer activity, we’ve seen a bit easier comps and then normalizing trends in the back half versus the first half. So think of the base business returning to kind of that low single-digit growth in the second half as we exit this unusual period. With the remainder of the COVID-impacted categories, not really expecting any change to the original guide, which was flat to prior year, and that’s cough, cold and head lice primarily. So you kind of have to break COVID into travel-related and nontravel-related, but in terms of that travel-related bump we got, we are expecting the normalized recovery to continue throughout the year.

Speaker 5

Okay. Should we anticipate some benefits from brands like BC and Goody’s, which have a strong presence in the convenience store channel? I believe they should also benefit from a return to work and travel scenarios, and perhaps Nix will see advantages as more schools reopen in person this fall. How are you considering these categories and brands?

Ron Lombardi Chairman

Yes. When we discuss the recovery in travel and on-the-go, it includes an increase in BC, Goody’s, and Clear Eyes, especially the Pocket Pal product available in convenience stores. This was part of the $25 million increase in our full-year outlook, as we indeed notice a rise in that channel for these brands. Regarding head lice, we’ve been closely monitoring the situation. Although it's summer camp season, we haven't observed any increase in head lice outbreaks. Additionally, we have a head lice tracker available online for those interested. We will have to wait and see if the return to school triggers any changes, as well as how the weather affects cough/cold incidences, which might prompt retailers to restock. Currently, retailers still maintain reasonable inventory levels, particularly with our top five customers. It's not just about an increase in incident levels; it's about whether the increase is sufficient to lead retailers to reorder. The situation is a bit more complex than it may initially appear.

Speaker 5

Understood. Could you discuss the year-over-year improvement in gross margin and the factors that contributed to it? Additionally, are you planning any pricing adjustments to address the inflation you're facing in the business?

Sure. Jon, I'll discuss the gross margin while Ron will address the pricing question. This quarter, the gross margin was primarily mixed. For example, a brand like Dramamine has a higher-than-average gross margin. International sales, particularly with Hydralyte, showed strong performance this period, which influenced the mix for the quarter. Additionally, we gained some leverage from increased sales, similar to what we experienced back in Q4 of fiscal '20 when sales were elevated.

Ron Lombardi Chairman

In terms of inflation, Jon, we face inflationary pressures every year. We’re seeing many of the same inflationary pressures that you hear others talk about, although to a lesser degree, given our high ring and low weight profile of our products. So it’s something that we’re used to dealing with every year, and we’ve got tactical price increases planned for the year along with cost savings programs to help offset those going forward. So really, nothing new for us in terms of dealing with inflationary pressures.

Speaker 5

Okay. And the last one for me. On Akorn, the majority of the business is the TheraTears brand, but there are a few smaller brands as well. How are those classified? Are they considered noncore? What are your plans for the smaller brands in that part of the portfolio?

Ron Lombardi Chairman

Sure. So those tail brands that have strong loyal followings will generate earnings and cash flow that we invest in behind the rest of the business, just like the rest of our noncore and tail brands. So it’s really more of the same, which is we acquired a very nice leading brand that we think has wonderful opportunities to grow long term, and it came along with a small tail that we’ll manage for cash over time.

Operator

Our next question comes from Steph Wissink of Jefferies.

Speaker 6

Chris, I think this question is best directed to you. I wanted to follow up on your comments regarding advertising and marketing plans. It seems like you are being somewhat selective in how you allocate those resources. Could you elaborate on how responsive your advertising and marketing plan is? You mentioned that Q2 is expected to be around 14%. How should we consider the overall rhythm for the year?

Yes, Steph. A&M aggregates from our individual brands, and we often mention that the numbers align with the programs we operate. I anticipate A&M in the first half to be roughly equivalent to the second half in dollar amounts. Based on our guidance, we expect around 14% for Q2. Typically, Q3 is stronger for us compared to Q4, which is generally our lowest quarter due to the seasonal nature of A&M spending. That should outline the flow for the remainder of this year.

Speaker 6

Okay. That’s really helpful. And then a follow-up to Rupesh’s earlier question on any changes in weekly cadence. I’m just curious about thoughts you’re hearing from your retailers, how are they planning into inventory? Is it a wait-and-see approach? Are they willing to take some inventory to have some back stock and safety stock? What are you noticing about order patterns? And how does that frame how you think about kind of the back half of the year opportunity and whether a level of conservatism or conviction in your guidance?

Ron Lombardi Chairman

Yes. To start, there seems to be some concern regarding supply chains in retail. Retailers appear to be taking a cautious approach, choosing not to reduce inventory or keep it limited. However, for our categories, things seem relatively stable at this time. Therefore, we do not expect any significant changes in retailer inventories during this period.

Speaker 6

Okay. Last one for me, and Ron, this is for you just on the destocking effect we’ve been seeing in the drug channel. It seems like drug maybe is picking up a little bit of traffic again with the vaccination cycle. Are we through the bulk of what you expect to be that destocking headwind and now at a new baseline to grow from?

Ron Lombardi Chairman

Yes. And again, the destocking that we saw in the drug channel for a couple of years was driven by their focus to improve the performance of their business. And as their businesses have stabilized, we think that initiative is behind them and behind us at this point.

Operator

Our next question comes from Linda Bolton-Weiser of D.A. Davidson.

Speaker 7

I noticed that several companies we track have indicated a shift in sales channels as physical stores have reopened. Can you remind us what percentage of your sales came from e-commerce in fiscal year 2021? Additionally, did you observe any transition from e-commerce back to brick-and-mortar sales in the first fiscal quarter?

Ron Lombardi Chairman

Yes. So last year, our e-commerce business grew to just over 10% or so of our total business. And for the first quarter, we continued to see strong double-digit consumption growth in e-commerce. And again, that includes not only Amazon, but the dot-com arms of our brick-and-mortars, target.com, walmart.com, and others. So for us, it continues to be a channel of continued growth.

Speaker 7

Okay. And then just a couple of things on TheraTears. So you do kind of have this, well, I guess, you could call it synergy with Clear Eyes. Is that expected to result in any actual cost synergies? So in other words, is there any overlap on outsourced suppliers where you can consolidate or anything of that nature that would result in maybe some special synergies that you wouldn’t normally get in your acquisitions?

Ron Lombardi Chairman

Yes. I believe that in the long run, it will lead to cost savings for us. However, any changes in the supply chain, particularly in sterile eye care, take a very long time to implement. We are pleased to have entered into a long-term supply agreement with the seller of the brands with Akorn. We'll see how this develops regarding potential cost-saving opportunities, but it really depends on having a strong partner, which we have gained from this transaction.

Speaker 7

Okay. And then, finally, on free cash flow, it seemed like you were kind of stuck at that $200 million level for a couple of years, but you’ve really taken a bump up in terms of your annual free cash flow. How sustainable is that level? I mean is it the accretion from the deal that’s adding to it, so that’s sustainable? Or do you feel like this is an abnormally high level that you’re seeing in FY ‘22 that may come down a little bit in the future?

Ron Lombardi Chairman

Yes. To begin with, we have experienced ongoing cash flow growth for an extended period. Our EBITDA and EPS have increased significantly, and a key factor has been the reduction in our cash interest, which fell from $100 million annually to an outlook of mid-60s for this year. Looking ahead, we anticipate continued cash flow growth driven by our strong cash generation, enabling us to reduce leverage and cash interest while also supporting further growth in EBITDA and EPS. We believe we will continue to see positive growth in our cash flow.

Operator

Our next question comes from Mitch Pinheiro of Sturdivant.

Speaker 8

Most of my questions have been asked, but I do have a couple of odd ones here. The $25 million you called out of the Q1 sales increase, you mentioned half is timing. What do you mean by that?

Yes. Hey, Mitch, it’s Chris. So for timing, we’re talking about things that Ron was discussing such as C-store opening back up, right? We saw a recovery in the C-store of stocking back up, if you will. There were also certain programs, Prime Day comes to mind that most folks know about that shifted from later in the year to our fiscal Q1. So that’s what we meant by about half of that $25 million being timing.

Speaker 8

Got it. When it comes to consumption, we feel pretty good about the inventory in the channel. However, I'm trying to understand the sources of all this consumption. E-commerce is still growing strong, convenience stores are performing well, and drugstores are up. Is this driven purely by pent-up demand, or are we looking at a needs-based occasion? I'm having difficulty figuring out where all the consumption is originating from. Is it simply a comparison to last year's disruptive environment, or how do you distinguish the different factors contributing to consumption?

Ron Lombardi Chairman

Yes. So first of all, as I started with Rupesh this morning, I talked about really the odd period and comps that we’re seeing, right? We’re comparing against low watermarks last year, right, this unprecedented disruption. So we start by looking at our business with long-term trends. So we’re back looking at our fiscal ‘20 and fiscal ‘19 period and comparing our market share and our consumption levels against an undisrupted period of time. So if you go and you look at the share, the consumption level for our brands compared to fiscal ‘19 and ‘20, we’re seeing long-term consistent gains in growth over that period of time. So you go back and look at our biggest brands, Clear Eyes, Summer’s Eve, Monistat and even a number of our core brands, things like Debrox, Gaviscon up in Canada, Compound W has been killing it for a number of years now. We have just had steady, consistent growth across our portfolio year in and year out. Even last year, right, our business was down 2% last year in total. If you pull out the 20% of the sales that was impacted by COVID, our base business grew 5% last year, which is above our long-term outlook and expectation. So our business has been performing strongly for a long period of time and it’s one of the messages we’re trying to make sure that you folks get today, which is continued solid performance across the portfolio, driven by our long-term brand-building approach.

Speaker 8

Great. Chris, regarding the A&M spending, did I understand correctly that it was 14% of sales for the year or 14% for Q2?

It’s about 14% for Q2 and about 15% for the year.

Operator

Thank you. I would now like to turn it back to Ron Lombardi for closing remarks.

Ron Lombardi Chairman

Thank you, operator, and thanks to everyone for joining us today, and we’ll talk next quarter. Have a great day.

Operator

This concludes today’s conference call. Thank you for participating, and you may now disconnect.

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