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PLNT

Planet Fitness, Inc.
$52.24 +1.34 (+2.63%) At close · Jul 15
Market Cap
$4.15B
Shares
79,442,777

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$52.24 Open$50.76 Day$50.18–52.44 52W$37.03–114.47 Avg vol 30d1.6M Short int8.9M · 11.3% float · 4.7d Short vol47% Last earningsMay 7, 2026 DataJan 2020–Jul 2026 Filing10-Q · May 7
Up next
Next earnings call
Aug 6, 2026 Est · unconfirmed · in 3 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed May 7, 2026
AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Equibles Rating blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Weak Sentiment Neutral Fundamentals Strong Quant / Vol Very High
      Market backdrop VIX 16.5 · calm Equity put/call 0.62
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg −36%
      below
      Price vs 50-day avg +0%
      above
      RSI (14) 50
      neutral
      MACD trend Positive
      52-week position 20%
      mid-range
      Momentum
      relative strength
      Weak
      1-month return +3%
      trailing
      6-month return −46%
      trailing
      YTD return −52%
      this year
      Relative strength −56%
      vs S&P · 6-mo
      Sentiment
      smart money
      Neutral
      Trend (MA cross) No cross
      50d $52 › 200d $82 — 200d above 50d
      Institutional flow Accumulating
      26 of 427 funds reported for Jun 30 · net +923.9K sh shares · +3 new
      Insider flow Accumulating
      Net +$478.8K over 90 days · 0% sells
      Short interest Rising
      11.25% of float · ▲ +21.4% MoM · 4.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      427 holders — mid 3-yr range
      Squeeze score 69
      elevated · 0–100
      Fundamentals
      Strong
      Revenue growth +12%
      Y/Y
      Free cash flow $254.8M
      Buyback $450.0M
      remaining
      Balance sheet $2.1B
      net debt
      Quant / Vol
      risk profile
      Very High
      Volatility 45%
      annualized · 1-yr
      Max drawdown −61%
      past year
      ATR 3.5%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record
      Latest guidance · from the Earnings Call filed Dec 31, 2025
      System-wide same club sales growth · 2026 Initiated 4% – 5%
      Re-equipment sales as a percentage of total segment revenue · 2026 Initiated 70%
      Equipment margin rate · 2026 Initiated 30%
      Total revenue growth · 2026 Initiated 9%
      Adjusted EBITDA growth · 2026 Non-GAAP Initiated 10%
      Adjusted net income growth · 2026 Non-GAAP Initiated 4% – 5%
      Adjusted diluted EPS growth · 2026 Non-GAAP Initiated 9% – 10%
      Net interest expense · 2026 Initiated $114M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      1 · 3 · 2
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      −36% Bearish
      Price vs 50-day avg
      +0% Bullish
      RSI (14)
      50 Neutral
      MACD trend
      Positive Bullish
      52-week position
      20% Neutral
      Market signals — smart money & positioning
      Bullish · 2 of 6
      Trend (MA cross) No cross
      50d $52 › 200d $82 — 200d above 50d
      Institutional flow Accumulating
      26 of 427 funds reported for Jun 30 · net +923.9K sh shares · +3 new
      Insider flow Accumulating
      Net +$478.8K over 90 days · 0% sells
      Short interest Rising
      11.25% of float · ▲ +21.4% MoM · 4.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      427 holders — mid 3-yr range
      Price context
      position in its 52-week range
      52-wk low $37 Now $52 · 20% 52-wk high $114
      vs 200-day avg -36% vs 50-day avg +0%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from its earnings releases, calls, and filings
      Metric Latest Period YoY
      System-wide total clubs 2,909 first quarter ended March 31, 2026
      Total membership 21.5M first quarter
      adjusted EBITDA growth non-GAAP 19.5% Q1 2026 call
      club growth 6.4% FY2025 call
      corporate same club sales growth 3.5% Q1 2026 call
      franchisee same club sales growth 3.5% Q1 2026 call
      monthly attrition rate 3.8% Q1 2026 call
      net new member growth increase vs 2024 10% FY2025 call
      net new members 700,000 Q1 2026 call
      new clubs opened 15 Q1 2026 call
      new clubs opened (prior year comparison) 19 Q1 2025 call
      system with format-optimized layout or equipment offering 80% Q1 2026 call
      system-wide same club sales growth 3.5% Q1 2026 call
      Franchise same club sales 5.6% Q4 FY2025
      Members 20.8M Fiscal Year 2025

      Figures exactly as the company stated them · click a metric with a to chart its history · period links open the stating document · "call" marks figures stated on the earnings call, "filing" figures stated in the 10-K/10-Q · YoY needs the prior-year figure on file

      Versus peers

      Leisure — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      PLNT
      Planet Fitness, Inc.
      this stock
      $4.15B -51.8% +12.1% 11.3%
      AS
      Amer Sports, Inc.
      $20.72B -4.7% 2.3%
      HAS
      Hasbro, Inc.
      $11.39B -1.1% +13.1% 5.6%
      LTH
      Life Time Group Holdings, Inc.
      $9.35B +58.0% +14.3% 24.6 5.4%
      GWKSY
      Games Workshop Group Plc/Adr
      $9.29B +6.4% 0.0%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      423
      % held
      108.6%
      Reported
      26 of 427
      Top holder
      T. Rowe Price Investment…
      Held Float
      View
      Held by Funds
      Fund positions
      408
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      8.9M
      Days to cover
      4.7d
      Change
      +1.6M sh
      View
      Short Volume
      Short vol %
      47%
      As of
      Jul 15, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      99
      Value
      $5.1K
      As of
      Jun 24, 2026
      View
      Off-Exchange
      Off-exchange %
      42.0%
      Week of
      Jun 22, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net buying
      Net (90d)
      +$478.8K
      Buyers / Sellers
      2 / 0
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Susie Lee
      Amount
      $1.0K–$15.0K
      Traded
      Nov 30, 2022
      View
      Financials
      Financials
      Revenue (FY)
      $1.3B
      Net income (FY)
      $219.1M
      View
      Buybacks
      Authorized
      $500.0M
      Remaining
      $450.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      Investor Event Transcript
      Filed
      Jun 30, 2026
      This year
      12
      View
      Proposed Sales
      Value
      $276.0K
      Shares
      3.0K
      Filed
      Mar 10, 2025
      View
      Earnings & Events
      Earnings Calls
      Last call
      Jun 3, 2026
      View
      Investor Relations
      Latest news
      Planet Fitness Appoints Sudhanshu…
      Published
      Jun 25, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      PLNT +1.1% +2.7% -46.1% +0.1% -51.8%
      SPY +1.3% -0.2% +10.1% +1.1% +10.7%
      vs SPY -0.2% +2.8% -56.2% -1.0% -62.5%

      Capital returns

      Buyback program · as of Mar 31, 2026
      Authorized
      $500.00M
      Spent (derived)
      $50.00M
      Remaining
      $450.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 1637207 CUSIP 72703H101 13F (30d) 22 filings 21 filers Visit website Investor relations