Sweetgreen, Inc. Q4 FY2022 Earnings Call
Sweetgreen, Inc. (SG)
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Auto-generated speakersLadies and gentlemen, thank you for standing by and welcome to the Sweetgreen, Inc. Q4 2022 Earnings Call. I would now like to turn the call over to Rebecca Nounou, Head of Investor Relations. Please go ahead.
Thank you, and good afternoon, everyone. Here with me today are Jonathan Neman, Co-Founder and CEO; and Mitch Reback, Chief Financial Officer. Before we begin, we have a couple of reminders. Our earnings release is available on our website at investor.sweetgreen.com. During this call, we will be making comments of a forward-looking nature. Actual results may differ materially from those expressed or implied as a result of various risks and uncertainties. For more information about some of these risks, please review the company’s SEC filings, including the section titled Risk Factors in our latest Annual Report on Form 10-K filing and subsequently filed quarterly report on Form 10-Q. These forward-looking statements are based on information as of today, and we assume no obligation to publicly update or revise our forward-looking statements. Additionally, we will be discussing certain non-GAAP financial measures, which are in addition to and not a substitute for measures of financial performance prepared in accordance with GAAP. A reconciliation of these items to the nearest U.S. GAAP measure can be found in this afternoon’s press release available on our IR website. With that, it’s my pleasure to turn the call over to Jonathan to kick things off.
Thank you, Rebecca, and good afternoon, everyone. 2022 was our first full year as a public company and I feel immense gratitude to all of our team members who made an impact on the over 25 million customers we served. Sweetgreen was founded on a mission to connect people to real food, and this year we opened 39 restaurants and brought the Sweetgreen experience to customers in five new markets. Since we went public a little more than a year ago, the macroeconomic conditions we operate in have become more complicated and unpredictable. While the operating environment was certainly challenging, we know that our execution was not up to our standard. For 2022, we reported sales of $470.1 million, representing 38% year-over-year growth and same-store sales growth of 13%. Total digital sales represented 62% of our total revenue for the fiscal year, with approximately two-thirds of those sales coming via our own digital channels. Sales for the quarter were $118.6 million, up from $96.4 million in the fourth quarter of 2021, growing 23% year-over-year. Our average unit volumes (AUVs) were $2.9 million, and restaurant-level margins for the year were 15%, up 300 basis points versus last year. Our adjusted EBITDA loss was $49.9 million for the fiscal year, down from a 2021 loss of $63.1 million. As we look ahead, we are incredibly focused on capital-efficient growth and achieving profitability in 2024. This will be accomplished by growing sales, expanding restaurant-level margins, and reducing our Support Center expenses. Together with our leadership team, we have scrutinized every facet of our business to determine how to accelerate our path to profitability while setting up the company for many years of sustainable growth. We are taking deliberate actions to manage expenses and protect our strong balance sheet to fund our mission. To that end, we’ve made the following changes. We flattened our restaurant management organization to be more effective, nimble, and cost-efficient. Under our new Senior Vice President of Operations, we have a Regional General Manager for each of our regions. This has allowed us to remove a layer of middle management. Our RGMs have greater ownership and authority to make decisions in the best interest of the customer and the business. As part of this restructured organization, we’ve aligned financial incentives against our performance. Additionally, we’ve increased the spans of our area leaders. These changes have reduced Support Center costs, allowing us to move faster and ensuring we are efficiently allocating our human and financial capital. We believe this change will lead to better business results and be a win for the customer, a win for the company, and a win for you, our shareholders. Second, we cut our Support Center costs from $108 million in 2022 to $98 million for 2023, which will come from reducing our hiring velocity while capitalizing on attrition, as well as reducing non-compensation expenses. To put this into context, 2023 Support Center spending as a percentage of net revenue is half of what it was in 2019, and we’ll support almost double the store count. We will continue to look for organizational synergies and expect to see considerable leverage of our G&A over the next few years. Third is a reprioritization of only the highest ROI initiatives with a focus on driving same-store sales and expanding margins. Lastly, we’ve introduced our Intimacy at Scale playbook to ensure we execute our restaurant openings flawlessly. We are committed to running Sweetgreen more efficiently while delivering on our customer promise and mission. On today’s call, I will highlight our strategic pillars that will drive our capital-efficient growth: one, expand and evolve our footprint in new and existing markets to connect more communities to real food; two, build our brand and digital experience as the industry leader, allowing us to add new customer channels, drive frequency, and increase restaurant volume; three, commit to craveability and inspire consumers to live healthier lives by reimagining fast food; and four, run great restaurants with a people-first culture focused on developing talent for our future growth. In Q4, we had 10 net new restaurant openings and opened our fifth new market for the year, Tampa. Despite an industry facing permitting and construction headwinds, we opened 39 restaurants in 2022, two of which were new formats for us. Our first pull-through in Schaumburg, Illinois, and our first digital pickup kitchen in D.C. We ended the 2022 fiscal year with 186 restaurants in 16 states and Washington, D.C. The reintroduction of our Intimacy at Scale playbook is starting to pay dividends as our new restaurants across the country are opening strong. In December, we opened our first Tampa store, which achieved over $65,000 in sales during its first week. In January, we opened in Ann Arbor, Michigan, which was one of the top three openings in Sweetgreen’s history, generating $113,000 in its first week. We remain incredibly excited by the continued customer reception to the brand in both Tampa and in the upper Midwest region of the country. While still an early read, the class of 2023 is opening stronger than expected. Our initial reads from our first pull-through in Schaumburg, Illinois are equally as exciting. Seventy-five percent of pickup customers at Schaumburg use the pickup lane and spend 20% more than the Chicago market pickup average. We anticipate the restaurant will achieve a year one AUV over $3 million. Mount Vernon, our digital pickup kitchen in D.C., is also exceeding our expectations. Mount Vernon was a relocation of our City Vista restaurant a few blocks away. Its revenue run rate is trending 30% higher than City Vista. We’ve seen no negative response to the removal of the frontline and have found that the frequency of customers has increased as we’ve moved them to digital only. In addition to the advantages of less labor due to a single make line, the smaller square footage format will allow us to expand our mission with lower build-out expenses. Given the success of both Sweetlane and the digital pickup kitchen, we are looking to open more in 2024 and beyond. The pickup kitchen has also served as a learning ground for our future restaurants, powered by the automated production line we call the Infinite Kitchen. Later this year, we’ll be testing two restaurants that will feature our Infinite Kitchen, one a new build and one a retrofit of an existing location. From these pilots, we hope to learn how we can create a more consistent customer experience, faster throughput, make our team members’ jobs easier, and deliver better unit economics. We look forward to sharing more of our learnings with you in future calls. Our brand is designed to inspire consumers to live healthier lives without compromising their values, and we believe that our high-quality product offers excellent price value. We launched the New Year with our Green January campaign featuring Melissa Wood Health, a health, wellness, and lifestyle platform to make it easier for customers to feel good about their New Year routines. We were delighted with the response, particularly with the accompanying digital challenge, which encouraged customers to visit Sweetgreen three times during the 16-day campaign period. We saw the highest challenge opt-in engagement to date and exceeded our target for total challenge completions. With two-thirds of our digital revenue coming from users engaging with our own digital channels, our app and website, I want to share two important enhancements we’ve made to our digital experience that we believe will help deepen brand affinity and customer engagement. First, we recently launched a redesigned Sweetgreen app for both iOS and Android and updated our website to improve the digital purchase journey with easier location search, smoother customization, and streamlined ordering flow, allowing our guests to place an order faster. While it’s only been a few weeks since the launch, we’ve seen improved order conversion, and an additional win has been the under-the-hood simplification and system enhancement. This will allow us to make updates and add new features easier across all three platforms, iOS, Android, and web. The second important enhancement we are making to our digital experience is our loyalty program, Sweetpass. Sweetpass will have both a free and subscription component. This week we started a phased rollout of Sweetpass with customers in Colorado. In April, we will launch our Sweetpass program nationwide, making eating Sweetgreen every day more effortless and rewarding. We continue to focus on the growth and profitability of our B2B channels, Outpost and Catering. Outpost has continued to see steady growth as the team focuses on new launches and optimizing existing accounts to grow average order volumes. Additionally, Catering organically doubled in size during Q4 without the support of marketing activity to drive awareness. We foresee real growth opportunities within the channel and are excited to begin marketing Catering in 2023. In the long term, we believe these will be meaningful revenue streams. Through our seasonal offerings, digital exclusives, chef collaborations, and core menu, we continue to reinforce our commitment to our customer value propositions of making healthy food delicious, craveable, and convenient. In January, we launched our winter seasonal menu. It features the miso bowl with roasted root vegetables, as well as our barbecue chicken and squash plate. To create our first-ever barbecue sauce, we teamed up with two-time world barbecue champion Charlie McKenna. In true Sweetgreen style, our barbecue sauce contains no refined sugar or preservatives. This seasonal offering features double protein, warm rice, and seasonal barbecue squash and caramelized onion, a warm and hearty option with flavors that work for both lunch and dinner equally well. In February, we brought back our Crispy Chicken Salad, a fan favorite that is a delicious and healthy option for those who want the same flavors and textures as a chicken sandwich. Our seasonal menus allow us to test items before going onto the core menu or showcase local seasonal ingredients, helping us acquire new customers and drive more frequency with existing ones. At the end of March, we’ll be featuring our Chipotle Chicken Burrito Bowl. This craveable, approachable, and hearty bowl is our take on the beloved burrito bowl, made the Sweetgreen way, and we think customers are going to love it. We’ll also bring back a fan favorite, Hummus, in our Hummus Crunch Bowl, and for the first time, as a side of hummus and focaccia. Our Crispy Rice Treats, a Sweetgreen remake of the beloved classic treat, continue to outperform our expectations. We created this sweet treat with our chef-in-residence, Malcolm Livingston II, renowned pastry chef who has worked at restaurants such as Per Se and Noma. We’re looking forward to expanding our offerings throughout this year by adding additional sweet treat options, expanding kids' meals, and adding beverages. This spring, we’ll also be piloting chocolate and healthy soda options. As I mentioned at the beginning of the call, we flattened our field leadership model to create more empowerment at the restaurant level, get our teams closer to our customers, and reduce support center expenses related to field oversight. We believe this change will result in better-run restaurants and improve unit economics. Other initiatives that we shared on our Q3 call, like optimizing our labor, embedding our new applicant tracking system, and investments in our head coaches and hospitality training, are intended to provide more stability in our restaurant teams and better operational execution. Early signs of improvement are starting to show. At the end of December, we had our lowest team member turnover rate in the past couple of years. Our head coach tenure has meaningfully improved in the last 12 months, up from an average of 28 months to 37 months. Callouts today are nearly a quarter less than they were this summer. We remain fully staffed, and we are seeing hourly wage pressures easing. By the end of the year, we will launch tipping across the fleet, which we believe will improve team member turnover and in turn create a better overall customer experience. With more stability in the team, we’ve recently seen improvement in store execution and our ability to serve more customers drove capacities across the fleet have increased, with our top ten volume stores now operating at throttles 20% more than they did in December. We have seen improvements not only in labor productivity but also in our customer satisfaction metrics, including our net promoter score. We know we have more to do and believe this work will have meaningful improvements on unit economics in the latter half of the fiscal year. In light of the macro uncertainty we face in the near-term, we’ve adjusted our strategy with a focus on more disciplined, capital-efficient growth. The changes I ran through today, both operationally and strategically, are reflective of our commitment to all of our stakeholders to deliver profitability in 2024. I want to extend my gratitude to our team members and our network of more than 200 sustainable farmers and suppliers who partner with us every day to power our mission. I remain confident in our ability to grow our brand, deliver great customer experiences, and create long-term value for our shareholders. I believe the steps we are taking will ensure our ability to sustainably further our mission of connecting people to real food. And now, I’ll turn it over to Mitch to walk through the quarter’s financials.
Thank you, Jonathan, and good afternoon, everyone. Total revenue for the fourth quarter was $118.6 million, up from $96.4 million in the fourth quarter of 2021, growing 23% year-over-year. Same-store sales grew 4%, reflecting a 6% price increase taken in January 2022 and a negative 2% transaction mix. Additionally, we implemented approximately 3 points in price in mid-January 2023. Our average unit volume was $2.9 million, up from $2.6 million in Q4 2021, nearing our pre-COVID AUVs. Digital revenue in Q4 accounted for 61% of total revenue, and our own digital revenue—that is, transactions made on the Sweetgreen app and website—was 40% of revenue. Total digital dollars grew 17% year-over-year. We opened 10 net new restaurants in this quarter, ending the year with 186. In 2022, we opened 36 net new restaurants. Restaurant-level margins in the fourth quarter were 11%, down 2 percentage points from 13% in the fourth quarter of 2021. Margins were impacted by an elevated cost of goods caused by severe weather. For a reconciliation of restaurant-level margins to comparable GAAP figures, please refer to the earnings release. Food, beverage, and packaging costs were 29% of revenue for the quarter, which was 170 basis points higher than 2021. As we mentioned on our third-quarter call, we saw cost pressures build in Q4 2022, primarily related to weather disruptions that impacted tomato and romaine pricing. Tomato prices were up 25% and romaine was up 70% year-over-year. This was a one-off impact, and by late January, we saw prices return to normal levels. Starting in January, we experienced a packaging disruption which has resulted in elevated packaging costs. The bulk of the cost impact will land in Q1 2023. At this time, we believe that as a percentage of sales, our food, beverage, and packaging costs for fiscal year 2023 will be 28%, in line with 2022. Labor and related costs were 32% of revenue for the fourth quarter, consistent with the comparable period in 2021. Our restaurants are fully staffed, and we are pleased with the quality of talent we are able to attract. For 2023, we believe labor and related costs as a percentage of revenue will come slightly below 31% for the full year. Occupancy and related expenses were 10% of revenue, an improvement of 100 basis points from the fourth quarter of 2021. This improvement is primarily due to the impact of menu price increases and greater sales leverage. Please refer to our 10-K for the updated definition of occupancy and related expenses as we’ve reclassified occupancy-related expenses for 2022 and prior years. Our G&A expense for the quarter was $43.5 million compared to $46.6 million in Q4 2021. The $3.1 million decrease in G&A is primarily attributable to a $7 million decrease in stock-based compensation expense, partially offset by the timing of marketing expenses, which were $1.9 million, and office system expenses were $1 million. Our net loss for the quarter was $49.3 million compared to $66.2 million in the comparable period of 2021. This change is primarily attributable to a $15.4 million decrease in other expenses and a $7 million decrease in stock-based compensation expense, both of which are non-cash items. These were partially offset by increases in depreciation and amortization associated with additional restaurants and an increase in support center costs previously discussed. Adjusted EBITDA for the quarter was a loss of $17.9 million compared to the year-over-year quarterly loss of $14.2 million. This was the result of the timing of marketing and office system expenses previously discussed. We ended the fourth quarter with a cash balance of $331.6 million. We have a strong capital position that allows us to continue to expand our mission and provides us with flexibility during these uncertain times. I want to make a few comments to set the stage for our 2023 outlook. Historically, our fourth quarter experiences low volume compared to Q3 and Q2, which carries into the first few weeks of January. This fourth quarter was softer than usual, as we experienced extended holidays around Thanksgiving and Christmas, leading to several lower-volume weeks. Starting mid-January, traffic began to pick up. Our class of 2021 restaurants, underwritten pre-pandemic and primarily in urban areas, is on track to hit their year two AUV targets of $2.8 million to $3 million as they approach their second anniversary. The 2022 class, which was underwritten during the pandemic, has a small cluster of restaurants in the Southeast that are ramping slower than expected. We continue to invest in these stores with our intimacy at scale playbook and have long-term confidence in these stores and markets. For 2023, we anticipate opening between 30 and 35 net new restaurants and plan to enter three new markets: Seattle, San Antonio, and Milwaukee. While in early read, the class of 2023 is opening in line with expectations, we continue to optimize our portfolio. We’ve closed three stores in the first quarter: one in Los Angeles, one in Boston, and one in New York. The Los Angeles store was impacted by the lack of urban recovery, while the stores in New York and Boston were legacy stores with small footprints that were approaching the end of their lease term. They have neighboring stores that have better customer and team member experiences. With nearly two-thirds of our revenue coming from digital channels, we are confident that we will retain the majority of our customers and improve unit economics. Now turning to our outlook. For the fiscal year 2023, we anticipate the following: 30 to 35 net new restaurant openings, revenue ranging from $575 million to $595 million, same-store sales between 2% and 6%, restaurant-level margins of 15% to 17%, and an adjusted EBITDA loss between $20 million to $10 million. For the first quarter, we anticipate six to seven net new restaurant openings, revenue ranging from $124 million to $127 million, same-store sales between 3% and 6%, restaurant-level margins of 11% to 12%, and an adjusted EBITDA loss between $15 million to $13 million. We are focused on margin expansion and taking a very disciplined approach to expenses as we drive the company towards profitability in 2024. We believe we have the right long-term strategy to scale our mission of connecting people to real food and create an enduring brand. With that, I’ll turn the call back to the operator to start Q&A.
The floor is now open for your questions. Our first question comes from Brian Bittner from Oppenheimer. Please proceed.
Thank you. Appreciate the question. As it relates to the unit opening guidance in 2023 of 30 to 35 units, that’s below the implied guidance for 2023 when you spoke to us – when you gave us the third-quarter update. So can you talk about the drivers of the lower unit openings? Is this a temporary shift or is this a more structural shift to grow slower and just focus more on operational execution at the store level? Thanks.
Sure. Hi, Brian. What I’d say is it’s really a focus on disciplined, capital-efficient growth and ensuring much greater consistency in our execution. We’ve taken a lot of time to incorporate the lessons learned from our openings and want to take a more careful approach, especially in this environment. There’s been a lot of external factors that have changed, with changing traffic patterns in a constant state of flux that we’d like to see settled. We want to ensure that we’re executing our playbook appropriately, choosing the best real estate, having the right leaders in place, and really developing our brand in a thoughtful way. Beyond that, we see a huge opportunity around the Infinite Kitchen, which, as we mentioned, will be piloted later this year, and hopefully, based on the success of that technology, we can incorporate it into more new openings. So we do believe this is probably more of a temporary slowdown, and we do not think this impacts our long-term growth opportunity. But in this environment, we want to focus on disciplined, capital-efficient growth.
Thank you.
Our next question comes from the line of Chris Carril from RBC Capital Markets. Please proceed.
Hi, good afternoon. So how are you thinking about the balance of openings in existing markets versus new markets here going forward? I mean, you spoke in your prepared remarks of strong openings in markets such as Tampa, but you also mentioned again the stores in the Southeast that are slower to ramp. So just curious how you’re thinking about existing versus new in 2023 and beyond. Thanks.
Yes, of course. So what I would say is overall taking a bit more of a conservative approach. We do expect to open a few new markets each year, probably somewhere in that two to four range. As we mentioned this year, we have plans for three new markets. I think what you’ll see that’s different from what we did in 2022 is going into new markets with two or three really high-profile brand-building stores before further densifying. If you look at some of the performance in the Southeast and some of the other markets, in every market we’ve gone to, the early locations are very successful. Oftentimes, what’s happened is we’ve accelerated our growth and densifying probably a little faster than we should have. The shift in strategy is to continue to build our brand, choose the best real estate, making sure we’re executing, entering the market with a few stores, building demand, getting the name out there, building our leaders, and then continuing to densify. So you’ll continue to see a balanced mix between adjacent and existing markets as well as planting flags in some new markets. As an example, on the adjacent side, we’ve had a lot of success as we’ve worked our way up and down California. You’ll see this year more stores in Orange County. Similarly, we’re working out of our success in the Northeast, where you’ll see more locations in Long Island, Connecticut, and New Jersey, kind of working our way around Boston. All to say, very focused on having a much higher hit rate and much more disciplined, capital-efficient growth.
Great, thank you.
Our next question comes from the line of Matt Curtis from William Blair. Please proceed.
Hi, thanks. Good afternoon. I was wondering if you could tell us what the gap was in the fourth quarter between urban and suburban comps. And then maybe if you could give your thoughts on further rationalizing the New York City footprint, just given that the return to office and office occupancy in general still seems to be lackluster.
Hi, Matt. Thank you for your question. We have observed that urban stores are experiencing growth, primarily driven by central business districts. Since mid-January, suburban stores have remained stable, which we are pleased with, as they are performing at a strong level compared to urban stores. If we can maintain stability in suburban areas while continuing to see accelerated growth in urban locations and a return to office activity, it will enhance our overall portfolio. Regarding your second question about rationalization in New York, we closed one store in Tribeca during the first quarter, six months ahead of its lease expiration. When we have newer stores with capacity alongside older ones with leases close to expiring, we may aim to improve customer experience and unit economics.
Okay, great. Thank you.
Our next question comes from the line of Jon Tower from Citi. Please proceed.
Thanks for taking the question. This is actually Karen Holthouse on for Jon. I think starting last fall you had talked about potentially renegotiating some of your New York City leases and trying to kind of rebalance where you might have been as a percentage of sales pre-COVID. Could you maybe just give an update on how these conversations are going, potential timing of that actually happening, just any updates there?
Thank you for the question, Karen. All I can say about that is we are having discussions right now with several of our deep urban landlords and that those discussions are ongoing. At this point, I can't provide any more comments beyond that.
Great, thank you.
Our next question comes from the line of Katherine Griffin from Bank of America. Please proceed.
Hi. Thank you. I wanted to ask about other restaurant operating costs and how we should think about that line item as a percentage of sales for fiscal 2023.
Thank you, Katherine. We’re spending a lot of time on the middle of our P&L. We see opportunities to gain leverage in that line not just in 2023, but in 2024 and 2025. We’re paying a lot of attention and focus on driving those lines down.
Thank you.
Our next question comes from the line of Andrew Charles from Cowen. Please proceed.
Great, thanks. Jon, can we dig more into the sales softness? I’m curious if this continues to be more operational or perhaps you’ve seen lapsing customers in your digital data. I’m just hoping you can help contextualize how the business is evolving given the efforts you guys are putting in place to help rectify traffic.
Hey, Andrew. Good to hear from you. We’ve actually been pretty impressed with a lot of the operational changes, especially starting this year. I mentioned a few of the improvements we’ve already seen. The throttles in our top 20 stores are up significantly. You mentioned in an earlier call a huge focus on staffing and throughput, and we’re seeing a lot of the fruits of that labor. I think a lot of the softness you’ve seen is much more seasonal, and Sweetgreen is heading into our season. We typically see a significant lift from where we are today into the spring season, both in customer acquisition and frequency. Overall, we are pretty encouraged about the operational changes we’ve made. We’ve seen turnover come down, our head coach stability has continued to grow—we’ve seen head coach stability improve to 37 months—and we’re making good progress on our full-time and part-time mix. As I mentioned in my prepared remarks, our call-outs are down 25%. That’s pretty significant for us. This all means we are operating at a much higher level. Huge shout out to all of our head coaches and store leaders for what they do every day. We’re excited to be out of the pandemic and delivering great in-store customer experiences as well as online. The last thing I’ll say is the company has been really focused on hospitality and what we call the sweet touch. We’ve spent the past few months around the country hosting what we call sweet touch summits. As the masks have come off, we’re bringing back the magic to the in-store experience. The in-store experience is one of our best customer acquisition channels, so there’s a huge focus there, and hopefully you can feel the difference in our restaurants as you come in—a big warm smile, the sweet touch, and really delivering on our customer promises of fast, fresh, and friendly.
Our final question comes from the line of Brian Harbour from Morgan Stanley. Please proceed.
Yes. Thank you. I had just a supply chain question. I mean, you mentioned the packaging issue. Is that indicative of any broader supply chain issues? And also, we’ve seen what’s happened with some of the spot prices for lettuce and tomatoes, and obviously, that’s a major input for you. Do you have any way to reduce that price volatility over time?
So I’ll talk about the packaging quickly. We’ve definitely had a packaging issue, which Mitch mentioned on the call. Our supplier for packaging had manufacturing issues, and they were not able to provide the bowls that we expect. We managed to find substitutions in all our markets, and I can say that in 85% of our restaurants, we’re back to our spec packaging. So I appreciate the flexibility of our teams and our customers bearing with us through this challenging time because we understand that we all love our iconic packaging and missed it. It was out for about two weeks, and now it’s back. I don’t think that it relates to any other items that have the same level of dependency. I think if we learned anything through this process, it’s about how to build more supply chain resiliency for the items we need, like packaging. This made us a lot stronger.
Hey, Brian, nice to hear from you. It’s Mitch. The tomato and romaine situation in the fourth quarter, which dissipated by mid-January, was pretty severe on our cost of goods. I think what I would simply say is as a company, we have found adjusting our recipes quickly to changes in commodity supply is typically something where the customer has had widespread acceptance. Looking back on the fourth quarter, we probably were slow to adjust our recipes to the changes in our supply. Going forward, it will be a lot quicker when we see commodity crises like the romaine and tomato issues.
We do have another question from the line of John Ivankoe from JPMorgan. Please proceed.
Thanks for getting me in, guys. I wanted to ask about the discipline of capital-efficient growth. You’ve said a few times on the call that this is crucial to your philosophy. I see you’ve reduced fiscal 2023 development by whatever 10 or 15 units. What does that mean in terms of 2024? I mean, I asked a question of a lot of these units—you probably had signed leases, maybe even begun construction. Would that number have been lower, meaning if you could have had a clean slate for 2023 and didn’t have any projects going on? I’m obviously curious how we should be thinking about 2024 development as well.
Hey, John, good to hear from you. You’re right that we work 12 to 18 months ahead on our pipeline, but no, this was the ideal number for us. It was a similar pace to last year. We think the right number of new markets, the right real estate, and the right leadership to run these stores put us on track. So it’s less of a top-down approach, more of a bottoms-up approach. The philosophy here is just quality over quantity. We think it’s the appropriate number, and we feel really good about the hit rate. We’re seeing a much better hit rate already this year and even in the latter part of last year. In terms of next year, we’re not commenting on pace yet, but we do expect that as we continue to build momentum here and achieve profitability, we can continue to accelerate our store openings. We think the total addressable market (TAM) is secure, and as we execute and continue opening more new markets, we believe we will step up our unit growth. Last thing I’ll say is as the Infinite Kitchen comes online, that will also allow us to accelerate growth. Thank you.
Okay. It does appear we do have another question from the line of Jon Tower from Citigroup. Please proceed.
Hey guys, thanks for taking the question. I wanted to drill a bit into the same-store sales, get more granularity around what’s happening. I know urban and suburban dynamics are at play, but can you provide some detail on the concentration of spending week relative to the start of the week?
Hey Jon, I don’t know if that’s your line, but we are getting a lot of feedback here, and we’re on mute, so we can’t hear anything you’re saying.
Let’s try this. Can you hear me better now, maybe?
Yes, we can hear you better now.
Great, awesome. Sorry about that. I was just asking into the weakness and comps that you’ve been seeing relative to expectations and perhaps offering a little more granularity around if you’re still seeing that the shift as weekday spending is more concentrated at the start of the week, as we’d observed prior to the pandemic. Additionally, could you provide insights regarding when you expect to lap a lot of those headwinds in 2023?
Hey, Jon, nice to hear from you. Let me just say that what we are observing as we come to this phase post-pandemic is there is clearly a shift in the workday. Mondays are light, and Fridays are very, very light. Tuesdays, Wednesdays, and Thursdays are beginning to look more like pre-pandemic days. The other significant change we’re seeing is that holidays have become holiday weeks. This trend started around the summer and has continued, particularly in urban stores.
Got it. And in terms of the loyalty program changes, are there ways you believe you can influence behavior to get people into stores on Mondays and Fridays, or do you think that’s just lost business that likely won’t recover?
Yes, so good to hear from you. First of all, we’re excited about the loyalty program. As we mentioned, it began our pilot in Colorado yesterday. Given the way the model has been constructed, yes, it does provide us with tools to move demand and encourage demand on different days. I feel really optimistic about Mondays, but Fridays seem to be presenting a new challenge. Perhaps the U.S. is moving towards a four-day workweek, which I hope is not permanent. What I will say is we have a very good pipeline of other initiatives that will help us drive sales, starting with our menu. We’ve committed to a much more craveable menu, and you’ll see some of the initiatives coming this year. The menu is going to be a much bigger sales driver for us going forward, as will our attachments. Attachments are traditionally something that Sweetgreen hasn’t focused on, but we will see a lot more of that this year. As you mentioned, Sweetpass is another initiative. Sweetpass is critical since we don’t yet have a loyalty program in this environment, especially in terms of customer retention. Our pilot last year showed strong results, and I believe that the combination of a free loyalty program with personalized offers and a subscription model can be hugely valuable. I also think our catering and Outpost initiatives will continue to thrive as we have solid demand there. Lastly, our operational improvements, as we discussed, will positively influence our financial performance. The macro environment is challenging, but we feel confident about the aspects we can control around sales and disciplined cost management.
There are no more questions. Thank you, ladies and gentlemen. This does conclude today’s call. Thank you for your participation. You may now disconnect.