Creative Planning
Registered adviserRegulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
| Rosters | Regulatory AUM | Main clients |
|---|---|---|
| Apr 2026 to Oct 2026 | $295,568,603,071 | Individuals and high net worth (62%) |
| Mar 2025 to Mar 2026 | $217,399,324,981 | Individuals and high net worth (62%) |
| Apr 2024 to Feb 2025 | $175,271,678,869 | Individuals and high net worth (63%) |
| Dec 2023 to Mar 2024 | $155,328,127,625 | Individuals and high net worth (64%) |
| Sep 2023 to Nov 2023 | $155,328,127,625 | Individuals and high net worth (64%) |
| May 2023 to Aug 2023 | $130,526,902,861 | Individuals and high net worth (66%) |
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 63.7%; sector active share 60.8% against the combined 13F book's sector weights.
Over time 26 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
4,176 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026Portfolio Trend
Sector Breakdown
As of Jun 30, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 73.7% | $126,124,268,623 |
| Technology | 9.6% | $16,367,490,694 |
| Financial Services | 3.9% | $6,627,899,151 |
| Industrials | 2.5% | $4,273,836,527 |
| Healthcare | 2.3% | $3,861,384,546 |
| Consumer Cyclical | 2.2% | $3,797,436,541 |
| Communication Services | 1.9% | $3,333,475,086 |
| Consumer Defensive | 1.2% | $2,075,767,798 |
| Energy | 1.0% | $1,635,984,869 |
| Utilities | 0.6% | $1,043,895,464 |
| Basic Materials | 0.6% | $992,289,922 |
| Real Estate | 0.6% | $957,381,314 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VO | VANGUARD MID-CAP INDEX FUND | +24,402,309 | 32,713,198 | $2,635,702,362 | |
| SPDW | State Street(R) SPDR(R) Portfolio Developed World ex-US ETF | +10,619,036 | 144,440,101 | $7,278,336,688 | |
| BND | VANGUARD TOTAL BOND MARKET INDEX FUND | +9,288,309 | 130,673,715 | $9,592,757,417 | |
| BSV | VANGUARD SHORT-TERM BOND INDEX FUND | +6,454,168 | 43,838,959 | $3,415,493,295 | |
| SPMD | State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF | +4,607,251 | 101,248,410 | $6,840,342,579 | |
| XLRE | State Street(R) Real Estate Select Sector SPDR(R) ETF | +3,823,420 | 51,785,146 | $2,280,099,977 | |
| SPSB | State Street(R) SPDR(R) Portfolio Short Term Corporate Bond ETF | +3,244,562 | 56,313,973 | $1,689,982,328 | |
| LPL | LG Display Co., Ltd. | +2,365,651 | 3,274,872 | $12,739,251 | |
| WIT | Wipro Ltd | +1,975,999 | 9,023,599 | $20,303,097 | |
| VUG | VANGUARD GROWTH INDEX FUND | +1,890,357 | 2,251,293 | $193,926,378 | |
| VGIT | VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND | +1,803,611 | 21,003,636 | $1,238,794,450 | |
| AVDV | Avantis International Small Cap Value ETF | +1,734,847 | 25,514,696 | $2,629,289,422 | |
| SPYM | State Street(R) SPDR(R) Portfolio S&P 500(R) ETF | +1,707,394 | 35,366,422 | $3,108,001,165 | |
| DFAS | Dimensional U.S. Small Cap ETF | +1,592,411 | 27,823,389 | $2,290,977,849 | |
| AVUV | Avantis U.S. Small Cap Value ETF | +1,407,868 | 21,603,359 | $2,695,235,068 | |
| IWF | iShares Russell 1000 Growth ETF | +1,397,725 | 1,869,072 | $232,082,669 | |
| IEMG | iShares Trust | +1,288,994 | 78,943,848 | $6,539,708,368 | |
| VGT | VANGUARD INFORMATION TECHNOLOGY INDEX FUND | +1,170,588 | 1,330,391 | $159,008,331 | |
| NVDA | Nvidia Corp | +1,158,089 | 14,693,402 | $2,940,002,805 | |
| GPK | Graphic Packaging Holding Co | +906,519 | 1,341,941 | $14,184,315 | |
| VCIT | VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND | +825,244 | 27,848,061 | $2,301,642,241 | |
| INFY | Infosys Ltd | +754,195 | 1,581,275 | $16,587,573 | |
| TKC | Turkcell Iletisim Hizmetleri A S | +705,345 | 1,630,922 | $9,589,821 | |
| — | +612,575 | 765,835 | $20,991,537 | ||
| IVV | iShares Core S&P 500 ETF | +591,199 | 24,609,695 | $18,429,954,488 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VEA | Vanguard FTSE Developed Markets ETF | −3,436,418 | 116,981,979 | $8,334,966,003 | |
| SCHF | Schwab International Equity ETF | −1,108,998 | 46,025,845 | $1,274,915,905 | |
| SCHX | Schwab U.S. Large-Cap ETF | −756,223 | 81,513,814 | $2,398,951,545 | |
| SCHH | Schwab U.S. REIT ETF | −701,158 | 19,656,745 | $465,471,720 | |
| SCMB | Schwab Municipal Bond ETF | −676,960 | 71,878 | $1,855,889 | |
| SCHE | Schwab Emerging Markets Equity ETF | −671,447 | 21,086,695 | $764,603,559 | |
| SCHM | Schwab U.S. Mid-Cap ETF | −415,802 | 29,016,208 | $1,069,827,588 | |
| PGX | Invesco Ltd. | −414,490 | 108,788 | $1,179,261 | |
| AGG | iShares Core U.S. Aggregate Bond ETF | −392,049 | 13,634,358 | $1,349,528,753 | |
| VWO | VANGUARD EMERGING MARKETS STOCK INDEX FUND | −380,872 | 17,840,334 | $1,064,889,536 | |
| SPEM | State Street(R) SPDR(R) Portfolio Emerging Markets ETF | −373,978 | 21,397,101 | $1,107,941,889 | |
| VNQ | VANGUARD REAL ESTATE INDEX FUND | −363,691 | 12,196,894 | $1,176,146,487 | |
| IDEV | iShares Core MSCI International Developed Markets ETF | −338,533 | 18,754,418 | $1,669,330,745 | |
| REET | iShares Global REIT ETF | −318,941 | 4,800,308 | $132,584,506 | |
| CXDO | Crexendo, Inc. | −313,907 | 110,177 | $823,022 | |
| BGS | B&G Foods, Inc. | −304,797 | 72,858 | $289,973 | |
| SPIB | State Street(R) SPDR(R) Portfolio Intermediate Term Corporate Bond ETF | −301,397 | 7,674,046 | $256,773,579 | |
| FAST | Fastenal Co | −278,390 | 566,757 | $27,221,338 | |
| MQ | Marqeta, Inc. | −273,524 | 296,769 | $1,204,881 | |
| CXM | Sprinklr, Inc. | −262,323 | 123,926 | $639,457 | |
| — | −247,363 | 3,960,885 | $256,308,867 | ||
| VWOB | VANGUARD EMERGING MARKETS GOVERNMENT BOND INDEX FUND | −246,483 | 1,501,752 | $100,977,804 | |
| STLA | Stellantis N.V. | −235,343 | 296,119 | $1,699,722 | |
| CLVT | Clarivate PLC | −223,648 | 415,956 | $898,464 | |
| VV | VANGUARD LARGE-CAP INDEX FUND | −222,950 | 12,039,581 | $4,140,532,301 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| HONA | Honeywell Aerospace Inc. | 169,880 | $37,557,069 | |
| SPCX | Space Exploration Technologies Corp | 156,696 | $26,773,078 | |
| FDXF | FedEx Freight Holding Company, Inc. | 67,843 | $10,244,293 | |
| YEAR | AB Ultra Short Income ETF | 107,777 | $5,425,494 | |
| SLQD | iShares 0-5 Year Investment Grade Corporate Bond ETF | 103,440 | $5,210,272 | |
| MDLN | Medline Inc. | 128,124 | $5,053,209 | |
| AMRZ | Amrize Ltd | 91,827 | $4,894,379 | |
| WLTH | Wealthfront Corp | 544,422 | $4,867,132 | |
| CGIE | Capital Group International Equity ETF | 96,497 | $3,549,159 | |
| SOXS | Direxion Daily Semiconductor Bear 3X Shares | 830,465 | $2,690,706 | |
| BOXX | Alpha Architect 1-3 Month Box ETF | 13,453 | $1,575,211 | |
| GCO | Genesco Inc | 39,962 | $1,349,516 | |
| RBB | RBB Bancorp | 34,462 | $944,775 | |
| FLY | Firefly Aerospace Inc. | 32,056 | $942,446 | |
| WSE | Wise Group plc | 78,529 | $935,279 | |
| BGSI | Boyd Group Services Inc. | 9,840 | $931,060 | |
| AMCX | AMC Global Media Inc. | 89,793 | $896,133 | |
| INDV | Indivior Pharmaceuticals, Inc. | 20,824 | $854,407 | |
| RIV | Rivernorth Opportunities Fund, Inc. | 68,138 | $794,489 | |
| BAND | Bandwidth Inc. | 12,319 | $779,792 | |
| VGNT | Versigent PLC | 17,970 | $754,919 | |
| FMAO | Farmers & Merchants Bancorp Inc | 22,185 | $678,416 | |
| PWRD | 5,469 | $672,468 | ||
| OPFI | OppFi Inc. | 67,083 | $666,134 | |
| — | 36,218 | $652,286 | ||
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| — | 109,718 | $8,293,611 | ||
| — | 169,014 | $7,898,024 | ||
| SQQQ | ProShares UltraPro Short QQQ | 93,308 | $7,510,360 | |
| — | 99,577 | $6,466,510 | ||
| — | 428,977 | $6,203,007 | ||
| — | 34,580 | $5,951,218 | ||
| — | 229,675 | $5,431,814 | ||
| — | 139,078 | $4,887,218 | ||
| — | 22,920 | $4,076,697 | ||
| — | 179,075 | $2,958,317 | ||
| — | 230,942 | $2,882,153 | ||
| — | 51,763 | $2,728,945 | ||
| — | 15,653 | $1,797,277 | ||
| — | 152,713 | $1,652,356 | ||
| — | 224,239 | $1,562,946 | ||
| — | 58,430 | $1,559,507 | ||
| — | 19,475 | $1,556,857 | ||
| CABO | Cable One, Inc. | 13,969 | $1,274,112 | |
| — | 59,986 | $1,207,518 | ||
| USEP | 30,227 | $1,168,847 | ||
| — | 169,047 | $997,377 | ||
| — | 53,784 | $914,328 | ||
| — | 22,303 | $888,328 | ||
| — | 189,365 | $874,866 | ||
| USPH | U S Physical Therapy Inc | 10,024 | $751,399 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| IVV |
iShares Core S&P 500 ETF
PUT
+ SHARES
|
Added | 24,612,195 | $18,429,981,738 | 10.77% | |
| BND |
VANGUARD TOTAL BOND MARKET INDEX FUND
|
Added | 130,673,715 | $9,592,757,417 | 5.61% | |
| VEA |
Vanguard FTSE Developed Markets ETF
|
Reduced | 116,981,979 | $8,334,966,003 | 4.87% | |
| SPDW |
State Street(R) SPDR(R) Portfolio Developed World ex-US ETF
|
Added | 144,440,101 | $7,278,336,688 | 4.25% | |
| SPMD |
State Street(R) SPDR(R) Portfolio S&P 400(TM) Mid Cap ETF
|
Added | 101,248,410 | $6,840,342,579 | 4.00% | |
| IEMG |
iShares Trust
|
Added | 78,943,848 | $6,539,708,368 | 3.82% | |
| VV |
VANGUARD LARGE-CAP INDEX FUND
|
Reduced | 12,039,581 | $4,140,532,301 | 2.42% | |
| AAPL |
Apple Inc.
PUT
CALL
+ SHARES
Technology
|
Added | 12,485,126 | $3,590,401,753 | 2.10% | |
| BSV |
VANGUARD SHORT-TERM BOND INDEX FUND
|
Added | 43,838,959 | $3,415,493,295 | 2.00% | |
| SPYM |
State Street(R) SPDR(R) Portfolio S&P 500(R) ETF
|
Added | 35,366,422 | $3,108,001,165 | 1.82% | |
| NVDA |
Nvidia Corp
PUT
CALL
+ SHARES
Technology
|
Added | 14,787,702 | $2,941,011,551 | 1.72% | |
| AVUV |
Avantis U.S. Small Cap Value ETF
|
Added | 21,603,359 | $2,695,235,068 | 1.58% | |
| VO |
VANGUARD MID-CAP INDEX FUND
|
Added | 32,713,198 | $2,635,702,362 | 1.54% | |
| AVDV |
Avantis International Small Cap Value ETF
|
Added | 25,514,696 | $2,629,289,422 | 1.54% | |
| SCHX |
Schwab U.S. Large-Cap ETF
|
Reduced | 81,513,814 | $2,398,951,545 | 1.40% | |
| VCIT |
VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND
|
Added | 27,848,061 | $2,301,642,241 | 1.35% | |
| DFAS |
Dimensional U.S. Small Cap ETF
|
Added | 27,823,389 | $2,290,977,849 | 1.34% | |
| XLRE |
State Street(R) Real Estate Select Sector SPDR(R) ETF
PUT
+ SHARES
|
Added | 51,792,146 | $2,280,119,577 | 1.33% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Reduced | 6,075,603 | $2,248,216,133 | 1.31% | |
| SPY |
Spdr S&P 500 ETF Trust
PUT
CALL
+ SHARES
|
Added | 2,967,760 | $2,211,583,463 | 1.29% | |
| SPSB |
State Street(R) SPDR(R) Portfolio Short Term Corporate Bond ETF
|
Added | 56,313,973 | $1,689,982,328 | 0.99% | |
| IDEV |
iShares Core MSCI International Developed Markets ETF
|
Reduced | 18,754,418 | $1,669,330,745 | 0.98% | |
| MUB |
iShares National Muni Bond ETF
|
Added | 14,801,826 | $1,592,972,513 | 0.93% | |
| MSFT |
Microsoft Corp
PUT
CALL
+ SHARES
Technology
|
Added | 4,165,169 | $1,550,276,125 | 0.91% | |
| BRK-B |
Berkshire Hathaway Inc
PUT
CALL
+ SHARES
Financial Services
|
Added | 2,859,686 | $1,424,818,060 | 0.83% | |
| VTEB |
VANGUARD TAX-EXEMPT BOND INDEX FUND
|
Reduced | 27,320,238 | $1,381,857,637 | 0.81% | |
| AGG |
iShares Core U.S. Aggregate Bond ETF
|
Reduced | 13,634,358 | $1,349,528,753 | 0.79% | |
| SCHF |
Schwab International Equity ETF
|
Reduced | 46,025,845 | $1,274,915,905 | 0.75% | |
| VGIT |
VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND
|
Added | 21,003,636 | $1,238,794,450 | 0.72% | |
| VNQ |
VANGUARD REAL ESTATE INDEX FUND
|
Reduced | 12,196,894 | $1,176,146,487 | 0.69% | |
| GOOGL |
Alphabet Inc.
PUT
+ SHARES
Communication Services
|
Added | 3,208,466 | $1,144,482,313 | 0.67% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Added | 1,655,904 | $1,137,291,425 | 0.66% | |
| AMZN |
Amazon Com Inc
CALL
+ SHARES
Consumer Cyclical
|
Added | 4,697,002 | $1,118,802,355 | 0.65% | |
| SPEM |
State Street(R) SPDR(R) Portfolio Emerging Markets ETF
|
Reduced | 21,397,101 | $1,107,941,889 | 0.65% | |
| SCHM |
Schwab U.S. Mid-Cap ETF
|
Reduced | 29,016,208 | $1,069,827,588 | 0.63% | |
| VWO |
VANGUARD EMERGING MARKETS STOCK INDEX FUND
|
Reduced | 17,840,334 | $1,064,889,536 | 0.62% | |
| DFAT |
Dimensional U.S. Targeted Value ETF
|
Reduced | 13,305,154 | $930,030,264 | 0.54% | |
| SCHE |
Schwab Emerging Markets Equity ETF
|
Reduced | 21,086,695 | $764,603,559 | 0.45% | |
| AVGO |
Broadcom Inc.
PUT
+ SHARES
Technology
|
Added | 1,921,451 | $724,410,822 | 0.42% | |
| GOOG |
Alphabet Inc.
PUT
CALL
+ SHARES
Communication Services
|
Added | 1,936,102 | $682,673,239 | 0.40% | |
| VB |
Vanguard Index Funds
|
Reduced | 2,021,950 | $612,893,484 | 0.36% | |
| VYM |
VANGUARD HIGH DIVIDEND YIELD INDEX FUND
|
Reduced | 3,834,889 | $606,027,508 | 0.35% | |
| META |
Meta Platforms, Inc.
PUT
CALL
+ SHARES
Communication Services
|
Added | 1,024,580 | $576,156,065 | 0.34% | |
| QQQ |
Invesco Qqq Trust, Series 1
PUT
+ SHARES
|
Added | 740,485 | $540,221,282 | 0.32% | |
| LLY |
ELI LILLY & Co
PUT
+ SHARES
Healthcare
|
Added | 445,806 | $534,593,242 | 0.31% | |
| JPM |
Jpmorgan Chase & Co
PUT
+ SHARES
Financial Services
|
Added | 1,592,205 | $520,887,220 | 0.30% | |
| MU |
Micron Technology Inc
Technology
|
Added | 449,717 | $519,103,835 | 0.30% | |
| AMAT |
Applied Materials Inc
Technology
|
Added | 667,761 | $482,791,203 | 0.28% | |
| TSLA |
Tesla, Inc.
CALL
+ SHARES
Consumer Cyclical
|
Added | 1,133,468 | $475,497,196 | 0.28% | |
| SCHH |
Schwab U.S. REIT ETF
|
Reduced | 19,656,745 | $465,471,720 | 0.27% |
Showing the top 50 of 4,176 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.