Advisory Alpha, LLC

CIK

1576762

Location

HOLLAND, MI

Portfolio Value

Mid $4,073,567,642

Diversification

Diversified

Filing Date

Global Rank

#1,019 / 8,793 ▼ 78 · as of Jun 2026

Top Industry

Asset Management 19.1%

Period ended 3 months ago

Filed Aug 11, 2026 · 52d

26 quarters · since Mar 2020

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

386 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

26.2%

−1.4 pts

Top 5

62.0%

−1.8 pts

Top 10

75.2%

−1.7 pts

HHI

1,108

Diversified−80

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	85.1%	$3,468,521,391	70
Technology	4.2%	$171,925,394	57
Financial Services	4.1%	$167,035,505	48
Consumer Cyclical	1.3%	$54,992,634	33
Industrials	1.3%	$52,352,312	53
Communication Services	1.1%	$45,975,891	12
Healthcare	0.9%	$35,275,859	30
Consumer Defensive	0.7%	$29,823,795	19
Utilities	0.4%	$18,116,506	22
Energy	0.4%	$16,890,088	16
Basic Materials	0.2%	$7,207,783	13
Real Estate	0.1%	$5,450,484	13

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	+338,465	849,620	$36,550,010
DCOR	Dimensional US Core Equity 1 ETF	+252,397	3,806,237	$177,332,037
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	+140,788	23,277,136	$1,065,946,790
BSCA	Invesco BulletShares 2036 Corporate Bond ETF	+111,921	1,693,239	$38,850,800
—		+106,202	1,012,216	$70,673,329
VB	Vanguard Morningstar Small-Cap ETF	+85,618	374,007	$82,581,784
STT	State Street Corp	+49,442	1,956,757	$104,901,742
—		+47,332	59,811	$1,653,774
FCAL	First Trust California Municipal High income ETF	+37,274	2,184,822	$39,064,617
BNDW	Vanguard Total World Bond ETF	+36,301	2,285,105	$158,042,457
PG	PROCTER & GAMBLE Co	+26,553	49,531	$7,263,225
VCHY	Vanguard U.S. High-Yield Corporate Bond Index ETF	+25,823	115,968	$5,825,072
EDV	Vanguard World Funds Extended Duration ETF	+25,123	36,124	$3,967,210
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	+25,073	264,184	$14,883,434
NEE	Nextera Energy Inc	+15,087	42,470	$3,727,591
NVDA	Nvidia Corp	+12,492	194,777	$38,972,929
KLAC	Kla Corp	+10,203	11,345	$3,422,899
BRO	Brown & Brown, Inc.	+10,010	19,797	$1,269,977
JA	Janus Henderson AA-A CLO ETF	+9,616	44,309	$2,098,031
KO	Coca Cola Co	+9,494	34,253	$2,783,741
GEN	Gen Digital Inc.	+9,117	28,992	$721,610
INTC	Intel Corp	+8,419	15,504	$2,164,823
AAAP	Pacer Barings CLO Market Flex ETF	+7,946	258,295	$15,937,353
PATH	UiPath, Inc.	+7,706	19,029	$206,845
JPM	Jpmorgan Chase & Co	+6,910	20,476	$6,702,409
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
FNDA	Schwab Fundamental U.S. Small Company ETF	−422,495	14,725,022	$500,952,056
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	−354,951	4,209,132	$511,860,563
BAPR	Innovator U.S. Equity Buffer ETF - April	−212,122	216,770	$10,202,996
IVZ	Invesco Ltd.	−116,366	199,906	$7,035,297
CWI	State Street SPDR MSCI ACWI ex-US ETF	−87,863	5,342,969	$271,223,971
ALLW	SSGA Active Trust State Street Bridgewater All Weather ETF	−81,367	2,246,592	$90,515,191
BAB	Invesco Taxable Municipal Bond ETF	−63,349	264,070	$6,147,074
AGGY	WisdomTree Yield Enhanced U.S. Aggregate Bond Fund	−53,174	37,185	$2,080,834
ABI	VictoryShares Pioneer Asset-Based Income ETF	−43,324	26,216	$2,881,799
BUYZ	Franklin Disruptive Commerce ETF	−33,404	9,947	$227,985
AFK	VanEck Africa Index ETF	−25,938	39,209	$5,042,708
ANEW	ProShares MSCI Transformational Changes ETF	−17,969	2,616	$211,896
AAXJ	iShares MSCI All Country Asia ex Japan ETF	−16,773	932,478	$98,009,971
BNDC	FlexShares Core Select Bond Fund	−14,885	7,942	$530,613
CAAA	First Trust AAA CMBS ETF	−12,949	66,465	$3,670,931
AGNG	Global X Funds Global X Aging Population ETF	−10,253	441,627	$32,008,241
DE	Deere & Co	−10,081	3,250	$2,061,572
—		−9,983	543,508	$14,602,880
VIG	Vanguard Dividend Appreciation ETF	−5,922	143,562	$33,372,991
WFC	Wells Fargo & Company/Mn	−5,290	12,474	$1,030,851
AGQ	ProShares Trust II	−4,548	13,220	$579,961
PLTR	Palantir Technologies Inc.	−4,241	8,435	$984,111
BKF	iShares MSCI BIC ETF	−4,180	49,132	$4,107,449
IVOG	Vanguard S&P Mid-Cap 400 Growth ETF	−3,968	2,199	$482,042
F	Ford Motor Co	−3,536	40,995	$569,830
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
BPRE	Bluerock Private Real Estate Fund	193,822	$2,521,624
MRVL	Marvell Technology, Inc.	5,180	$1,543,070
ALAB	Astera Labs, Inc.	3,173	$1,532,622
TTMI	Ttm Technologies Inc	5,201	$972,691
SPCX	Space Exploration Technologies Corp	5,068	$865,918
DAN	DANA Inc	28,405	$772,900
ADM	Archer-Daniels-Midland Co	9,771	$746,504
AFL	Aflac Inc	5,856	$686,616
PH	Parker-Hannifin Corp	666	$651,427
NUE	Nucor Corp	2,377	$529,476
FLEX	Flex Ltd.	3,075	$498,365
DVN	Devon Energy Corp/De	11,759	$485,881
NOW	ServiceNow, Inc.	4,612	$457,879
APD	Air Products & Chemicals, Inc.	1,511	$442,994
AMCR	Amcor plc	9,749	$422,619
CINF	Cincinnati Financial Corp	2,271	$420,452
SJM	J M SMUCKER Co	3,686	$414,675
CL	Colgate Palmolive Co	4,500	$412,560
ATO	Atmos Energy Corp	2,138	$368,313
TFC	Truist Financial Corp	7,328	$365,080
HONA	Honeywell Aerospace Inc.	1,642	$363,013
ORI	Old Republic International Corp	8,395	$343,523
SNOW	Snowflake Inc.	1,313	$334,158
HPE	Hewlett Packard Enterprise Co	6,902	$311,349
GBIL	Goldman Sachs Access Treasury 0-1 Year ETF	5,500	$278,162
No positions match the current search.

Sold Out

Positions the filer fully exited

21 positions

Ticker	Company	Shares	Value
TER	Teradyne, Inc	1,297	$384,508
LITE	Lumentum Holdings Inc.	481	$338,027
MTZ	Mastec Inc	977	$314,339
CNQ	CANADIAN NATURAL RESOURCES Ltd	6,200	$302,126
CIEN	Ciena Corp	776	$301,266
EVRG	Evergy, Inc.	3,545	$290,406
HPQ	Hp Inc	15,091	$289,898
ACN	Accenture plc	1,319	$261,544
BILZ	PIMCO Ultra Short Government Active ETF	2,698	$261,166
GLDM	World Gold Trust	2,686	$248,965
ARKB	Ark 21Shares Bitcoin ETF	10,051	$226,046
ARM	Arm Holdings PLC /Uk	1,489	$225,255
LDOS	Leidos Holdings, Inc.	1,403	$218,194
ADBE	Adobe Inc.	896	$217,799
BKR	Baker Hughes Co	3,351	$204,578
FSK	FS KKR Capital Corp	13,314	$135,536
BBDC	Barings BDC, Inc.	11,887	$97,830
PNNT	Pennantpark Investment Corp	10,298	$46,238
—		3,303	$0
—		17,688	$0
—		10,010	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

386 tracked positions · $4,073,567,642 total · filing declares 571 positions · $4,076,742,239 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 386 positions by value · page 1 of 8

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
BWX	State Street SPDR Bloomberg International Treasury Bond ETF	Added	23,277,136	+140,788	$1,065,946,790	+8.5%	26.17%
XLBI	State Street Materials Select Sector SPDR Premium Income ETF	Reduced	4,209,132	-354,951	$511,860,563	+16.4%	12.57%
FNDA	Schwab Fundamental U.S. Small Company ETF	Reduced	14,725,022	-422,495	$500,952,056	+12.8%	12.30%
CWI	State Street SPDR MSCI ACWI ex-US ETF	Reduced	5,342,969	-87,863	$271,223,971	+8.6%	6.66%
DCOR	Dimensional US Core Equity 1 ETF	Added	3,806,237	+252,397	$177,332,037	+18.5%	4.35%
BNDW	Vanguard Total World Bond ETF	Added	2,285,105	+36,301	$158,042,457	+1.3%	3.88%
STT	State Street Corp Financial Services	Added	1,956,757	+49,442	$104,901,742	+11.4%	2.58%
AAXJ	iShares MSCI All Country Asia ex Japan ETF	Reduced	932,478	-16,773	$98,009,971	+9943.0%	2.41%
ALLW	SSGA Active Trust State Street Bridgewater All Weather ETF	Reduced	2,246,592	-81,367	$90,515,191	−3.1%	2.22%
VB	Vanguard Morningstar Small-Cap ETF	Added	374,007	+85,618	$82,581,784	+24.7%	2.03%
		Added	1,012,216	+106,202	$70,673,329	+16.2%	1.73%
VEU	Vanguard FTSE All-World Ex-US ETF	Added	294,268	+208	$45,120,125	+5.7%	1.11%
AAPL	Apple Inc. Technology	Added	147,592	+2,175	$42,707,221	+15.7%	1.05%
		Added	531,412	+3,453	$39,988,753	+1.4%	0.98%
FCAL	First Trust California Municipal High income ETF	Added	2,184,822	+37,274	$39,064,617	+2.5%	0.96%
NVDA	Nvidia Corp Technology	Added	194,777	+12,492	$38,972,929	+22.6%	0.96%
BSCA	Invesco BulletShares 2036 Corporate Bond ETF	Added	1,693,239	+111,921	$38,850,800	+7.4%	0.95%
AAPR	Innovator Equity Defined Protection ETF - 2 Yr to April 2028	Added	849,620	+338,465	$36,550,010	+74.9%	0.90%
VIG	Vanguard Dividend Appreciation ETF	Reduced	143,562	-5,922	$33,372,991	+5.6%	0.82%
AGNG	Global X Funds Global X Aging Population ETF	Reduced	441,627	-10,253	$32,008,241	−3.0%	0.79%
VIGI	Vanguard International Dividend Appreciation ETF	Added	416,201	+6,766	$28,283,690	+4.1%	0.69%
GOOGL	Alphabet Inc. Communication Services	Added	76,944	+3,715	$27,347,685	+30.0%	0.67%
MSFT	Microsoft Corp Technology	Added	57,359	+4,658	$21,396,054	+9.7%	0.53%
AMZN	Amazon Com Inc Consumer Cyclical	Added	73,039	+3,116	$17,408,115	+19.5%	0.43%
AAAP	Pacer Barings CLO Market Flex ETF	Added	258,295	+7,946	$15,937,353	+1.8%	0.39%
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	Added	264,184	+25,073	$14,883,434	+16.3%	0.37%
		Reduced	543,508	-9,983	$14,602,880	+0.4%	0.36%
TSLA	Tesla, Inc. Consumer Cyclical	Added	31,453	+2,470	$13,229,131	+22.8%	0.32%
SPY	Spdr S&P 500 ETF Trust	Reduced	15,953	-2,843	$11,913,221	−2.5%	0.29%
BAPR	Innovator U.S. Equity Buffer ETF - April	Reduced	216,770	-212,122	$10,202,996	−45.7%	0.25%
ACYN	FT Vest Laddered Autocallable Barrier & Income ETF	Reduced	180,017	-1,774	$9,981,018	−1.4%	0.25%
META	Meta Platforms, Inc. Communication Services	Added	17,351	+2,851	$9,773,644	+17.8%	0.24%
LLY	ELI LILLY & Co Healthcare	Added	7,238	+1,047	$8,681,475	+52.5%	0.21%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	16,722	+2,425	$8,367,521	+22.1%	0.21%
AMAT	Applied Materials Inc /De Technology	Reduced	10,869	-661	$7,858,287	+99.4%	0.19%
CAT	Caterpillar Inc Industrials	Added	7,135	+1,091	$7,598,061	+77.4%	0.19%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	49,531	+26,553	$7,263,225	+118.8%	0.18%
IVZ	Invesco Ltd. Financial Services	Reduced	199,906	-116,366	$7,035,297	−2.1%	0.17%
JPM	Jpmorgan Chase & Co Financial Services	Added	20,476	+6,910	$6,702,409	+68.0%	0.16%
WMT	Walmart Inc. Consumer Defensive	Added	57,915	+5,692	$6,559,452	+1.1%	0.16%
BAB	Invesco Taxable Municipal Bond ETF	Reduced	264,070	-63,349	$6,147,074	−26.3%	0.15%
VCHY	Vanguard U.S. High-Yield Corporate Bond Index ETF	Added	115,968	+25,823	$5,825,072	+29.4%	0.14%
JNJ	Johnson & Johnson Healthcare	Added	22,094	+5,590	$5,611,213	+39.1%	0.14%
XOM	ExxonMobil Holdings Corp Energy	Added	38,417	+2,444	$5,252,372	−13.9%	0.13%
AFK	VanEck Africa Index ETF	Reduced	39,209	-25,938	$5,042,708	−8.5%	0.12%
IAU	Ishares Gold Trust	Reduced	60,121	-2,210	$4,539,736	−17.4%	0.11%
BKF	iShares MSCI BIC ETF	Reduced	49,132	-4,180	$4,107,449	+12.6%	0.10%
AIRR	First Trust RBA American Industrial Renaissance ETF	Reduced	51,363	-2,364	$4,084,437	+14.9%	0.10%
EDV	Vanguard World Funds Extended Duration ETF	Added	36,124	+25,123	$3,967,210	+152.1%	0.10%
GE	General Electric Co Industrials	Added	10,544	+1,723	$3,940,609	+57.4%	0.10%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.