NICOLET ADVISORY SERVICES, LLC

CIK

1775863

Location

GREEN BAY, WI

Portfolio Value

Small $602,437,406

Diversification

Diversified

Filing Date

Global Rank

#2,477 / 8,755 ▲ 70 · as of Dec 2025

Top Industry

Consumer Electronics 10.7%

3Y Alpha vs SPY

+13.5%

Period ended 8 months ago

Filed Feb 13, 2026 · 7mo

24 quarters · since Mar 2020

Clone Performance

Sep 2023–Jul 2026 · vs SPY

Hypothetical growth of buying every stock this filer reported holding, rebalancing on each filing and indexed to the same start. Option positions cannot be bought this way and are left out.

Cloned portfolio

+127.2%

SPY

+67.4%

Annualised alpha

+13.5%

Max drawdown

−15.8%

Estimate. 13F holdings are quarter-lagged, so the clone rebalances about 45 days after each period end — when the filing becomes public — and it excludes option and short positions. Returns use comparable raw closes and exclude dividends. Captured split ratios restate closes onto one basis; only an unusable ratio can exclude earlier closes for that listing. It tracks 100% of reported value on average across 11 quarters.NICOLET ADVISORY SERVICES, LLC has stopped filing, so the simulation ends in Jul 2026 — where its last reported portfolio went stale — rather than trading that portfolio forward to today. Past performance does not predict future results.

Portfolio Concentration

324 tracked positions · as of Dec 31, 2025 · Δ vs Sep 30, 2025

Top Position

9.1%

+0.2 pts

Top 5

30.1%

+0.9 pts

Top 10

45.3%

+0.9 pts

HHI

277

Diversified+14

Portfolio Trend

24 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2025

Sector	% Portfolio	Value	Positions
Technology	25.9%	$155,961,563	61
Financial Services	16.4%	$98,893,820	52
Unclassified	14.4%	$86,808,394	21
Consumer Defensive	8.5%	$50,967,475	17
Industrials	8.1%	$48,750,563	55
Consumer Cyclical	7.3%	$43,899,638	26
Communication Services	6.6%	$39,998,449	11
Healthcare	6.1%	$36,792,665	40
Utilities	3.4%	$20,306,777	11
Energy	2.2%	$13,286,552	14
Basic Materials	0.6%	$3,655,716	8
Real Estate	0.5%	$3,115,794	8

Last Quarter's Activity

Export CSV

Dec 31, 2025 vs Sep 30, 2025

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
VEA	Vanguard FTSE Developed Markets ETF	+156,856	720,525	$45,011,196
NVDA	Nvidia Corp	+19,323	117,178	$21,853,697
KO	Coca Cola Co	+18,426	114,363	$7,995,117
NFLX	Netflix Inc	+16,427	18,144	$1,701,181
AAPL	Apple Inc.	+11,187	201,637	$54,817,034
AMZN	Amazon Com Inc	+10,391	64,931	$14,987,373
GOOGL	Alphabet Inc.	+10,260	81,481	$25,530,516
VB	Vanguard Morningstar Small-Cap ETF	+9,415	50,012	$12,900,595
GSK	GSK plc	+9,262	24,429	$1,197,998
SLB	Slb Limited/Nv	+6,939	26,954	$1,034,494
PFE	Pfizer Inc	+6,583	49,120	$1,223,088
CSCO	Cisco Systems, Inc.	+6,232	44,183	$3,403,416
FCX	Freeport-Mcmoran Inc	+5,397	15,461	$785,264
MDT	Medtronic plc	+5,243	8,912	$856,086
NOW	ServiceNow, Inc.	+5,120	6,582	$1,008,296
MSFT	Microsoft Corp	+4,447	55,206	$26,698,725
C	Citigroup Inc	+3,972	14,398	$1,680,102
ROAD	Construction Partners, Inc.	+3,929	5,962	$647,175
ALIT	Alight, Inc. / Delaware	+3,763	16,269	$31,724
HQY	Healthequity, Inc.	+3,713	6,021	$551,583
JPM	Jpmorgan Chase & Co	+3,709	70,008	$22,557,977
WEC	Wec Energy Group, Inc.	+3,692	138,208	$14,575,415
IBIT	iShares Bitcoin Trust ETF	+3,652	11,074	$549,824
EMR	Emerson Electric Co	+3,592	7,442	$987,702
TJX	Tjx Companies Inc /De/	+3,523	27,737	$4,260,680
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
BBAG	JPMorgan BetaBuilders U.S. Aggregate Bond ETF	−19,010	4,841	$224,719
CERT	Certara, Inc.	−17,516	13,092	$115,340
CMCSA	Comcast Corp	−13,535	14,530	$434,301
CMG	Chipotle Mexican Grill Inc	−12,789	6,505	$240,685
PEP	Pepsico Inc	−7,565	35,081	$5,034,825
CPRT	Copart Inc	−7,479	12,050	$471,757
AMCR	Amcor plc	−5,646	33,925	$282,934
BFC	Bank First Corp	−4,460	40,765	$4,965,992
EXPO	Exponent Inc	−4,404	5,952	$413,425
PG	PROCTER & GAMBLE Co	−3,968	124,120	$17,787,637
CSGP	Costar Group, Inc.	−3,951	5,693	$382,797
CARR	CARRIER GLOBAL Corp	−3,901	13,008	$687,342
ABT	Abbott Laboratories	−2,984	36,484	$4,571,080
CLF	Cleveland-Cliffs Inc.	−2,814	10,937	$145,243
CHD	Church & Dwight Co Inc /De/	−2,783	4,110	$344,623
HON	Honeywell International Inc	−2,746	7,835	$1,528,530
TECH	BIO-TECHNE Corp	−2,453	5,260	$309,340
NKE	NIKE, Inc.	−2,236	10,147	$646,465
DNP	Dnp Select Income Fund Inc	−1,755	24,221	$241,967
VZ	Verizon Communications Inc	−1,661	17,942	$730,777
FISV	Fiserv Inc	−1,599	5,797	$389,384
FIS	Fidelity National Information Services, Inc.	−1,577	7,848	$521,578
UBER	Uber Technologies, Inc	−1,577	6,973	$569,763
NOVT	Novanta Inc	−1,446	2,600	$309,374
RGEN	Repligen Corp	−1,408	3,770	$617,752
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
RTX	RTX Corp	15,217	$2,790,797
CWI	State Street SPDR MSCI ACWI ex-US ETF	73,730	$2,648,381
TRV	Travelers Companies, Inc.	7,340	$2,129,040
GLIX	Lazard Listed Infrastructure ETF	84,500	$2,103,881
VXF	Vanguard Extended Market ETF	4,134	$864,502
SNDR	Schneider National, Inc.	17,802	$472,287
AKRE	Akre Focus ETF	4,797	$314,251
TGT	Target Corp	2,757	$269,496
LHX	L3harris Technologies, Inc. /De/	898	$263,625
NLY	Annaly Capital Management Inc	10,993	$245,803
AGO	Assured Guaranty Ltd	2,621	$235,549
STZ	Constellation Brands, Inc.	1,673	$230,807
UNF	Unifirst Corp	1,170	$225,693
DCI	DONALDSON Co INC	2,540	$225,196
HLT	Hilton Worldwide Holdings Inc.	765	$219,746
GXO	GXO Logistics, Inc.	4,126	$217,192
ICLR	Icon PLC	1,161	$211,557
IAU	Ishares Gold Trust	2,596	$210,717
ATR	Aptargroup, Inc.	1,709	$208,429
VTR	Ventas, Inc.	2,673	$206,836
GM	General Motors Co	2,532	$205,902
HUM	Humana Inc	791	$202,598
SPGI	S&P Global Inc.	375	$195,971
TXRH	Texas Roadhouse, Inc.	1,115	$185,090
LYG	Lloyds Banking Group plc	12,659	$67,092
No positions match the current search.

Sold Out

Positions the filer fully exited

20 positions

Ticker	Company	Shares	Value
OXLC	Oxford Lane Capital Corp.	40,766	$690,168
TREX	Trex Co Inc	9,276	$479,290
VERX	Vertex, Inc.	18,831	$466,820
DD	DuPont de Nemours, Inc.	5,240	$408,195
PH	Parker-Hannifin Corp	434	$329,037
VVV	Valvoline Inc	8,576	$307,964
JJSF	J&J Snack Foods Corp	2,592	$249,065
MRVL	Marvell Technology, Inc.	2,897	$243,550
TFC	Truist Financial Corp	5,135	$234,772
FBTC	Fidelity Wise Origin Bitcoin Fund	2,350	$234,553
GWW	W.W. Grainger, Inc.	243	$231,569
OTIS	Otis Worldwide Corp	2,518	$230,220
OC	Owens Corning	1,614	$228,316
CDW	CDW Corp	1,383	$220,284
PSA	Public Storage	762	$220,103
CCI	Crown Castle Inc.	2,228	$214,979
CACI	Caci International Inc /De/	403	$201,008
CNH	CNH Industrial N.V.	10,131	$109,921
DVLT	Datavault AI Inc.	17,699	$19,291
—		4,243	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

324 tracked positions · $602,437,406 total · filing declares 421 positions · $1,484,480,144 · as of Dec 31, 2025

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 324 positions by value · page 1 of 7

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Added	201,637	+11,187	$54,817,034	+13.0%	9.10%
VEA	Vanguard FTSE Developed Markets ETF	Added	720,525	+156,856	$45,011,196	+33.3%	7.47%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	58,069	+23	$29,188,382	+0.0%	4.85%
MSFT	Microsoft Corp Technology	Added	55,206	+4,447	$26,698,725	+1.6%	4.43%
GOOGL	Alphabet Inc. Communication Services	Added	81,481	+10,260	$25,530,516	+47.4%	4.24%
JPM	Jpmorgan Chase & Co Financial Services	Added	70,008	+3,709	$22,557,977	+7.9%	3.74%
NVDA	Nvidia Corp Technology	Added	117,178	+19,323	$21,853,697	+19.7%	3.63%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	124,120	-3,968	$17,787,637	−9.6%	2.95%
AMZN	Amazon Com Inc Consumer Cyclical	Added	64,931	+10,391	$14,987,373	+25.2%	2.49%
WEC	Wec Energy Group, Inc. Utilities	Added	138,208	+3,692	$14,575,415	−5.4%	2.42%
VB	Vanguard Morningstar Small-Cap ETF	Added	50,012	+9,415	$12,900,595	+25.0%	2.14%
SPY	Spdr S&P 500 ETF Trust	Added	14,510	+396	$9,894,659	+5.2%	1.64%
KO	Coca Cola Co Consumer Defensive	Added	114,363	+18,426	$7,995,117	+25.7%	1.33%
META	Meta Platforms, Inc. Communication Services	Added	11,446	+1,663	$7,555,390	+5.2%	1.25%
HD	Home Depot, Inc. Consumer Cyclical	Added	21,667	+607	$7,455,614	−12.6%	1.24%
WMT	Walmart Inc. Consumer Defensive	Added	49,948	+2,088	$5,564,706	+12.8%	0.92%
AVGO	Broadcom Inc. Technology	Added	16,047	+2,815	$5,553,866	+27.2%	0.92%
OSK	Oshkosh Corp Industrials	Reduced	42,601	-130	$5,351,963	−3.4%	0.89%
PEP	Pepsico Inc Consumer Defensive	Reduced	35,081	-7,565	$5,034,825	−15.9%	0.84%
BFC	Bank First Corp Financial Services	Reduced	40,765	-4,460	$4,965,992	−9.5%	0.82%
MDY	Spdr S&P Midcap 400 ETF Trust	Added	8,023	+961	$4,840,115	+15.0%	0.80%
ABT	Abbott Laboratories Healthcare	Reduced	36,484	-2,984	$4,571,080	−13.5%	0.76%
TSLA	Tesla, Inc. Consumer Cyclical	Added	10,109	+489	$4,546,219	+6.3%	0.75%
BA	Boeing Co Industrials	Added	20,406	+1,851	$4,430,550	+10.6%	0.74%
XOM	ExxonMobil Holdings Corp Energy	Added	36,660	+2,148	$4,411,664	+13.4%	0.73%
ETN	Eaton Corp plc Industrials	Added	13,674	+1,432	$4,355,305	−4.9%	0.72%
TJX	Tjx Companies Inc /De/ Consumer Cyclical	Added	27,737	+3,523	$4,260,680	+21.7%	0.71%
LLY	ELI LILLY & Co Healthcare	Added	3,917	+459	$4,209,521	+59.5%	0.70%
PM	Philip Morris International Inc. Consumer Defensive	Added	24,999	+102	$4,009,839	−0.7%	0.67%
COST	Costco Wholesale Corp /New Consumer Defensive	Added	4,429	+812	$3,819,303	+14.1%	0.63%
MA	Mastercard Inc Financial Services	Added	6,519	+1,698	$3,721,566	+35.7%	0.62%
ORCL	Oracle Corp Technology	Added	18,208	+1,176	$3,548,921	−25.9%	0.59%
CSCO	Cisco Systems, Inc. Technology	Added	44,183	+6,232	$3,403,416	+31.1%	0.56%
JNJ	Johnson & Johnson Healthcare	Added	16,128	+1,281	$3,337,689	+21.2%	0.55%
CAT	Caterpillar Inc Industrials	Added	5,691	+754	$3,260,203	+38.4%	0.54%
WFC	Wells Fargo & Company/Mn Financial Services	Reduced	34,538	-234	$3,218,941	+10.4%	0.53%
MU	Micron Technology Inc Technology	Added	11,116	+596	$3,172,617	+80.2%	0.53%
RTX	RTX Corp Industrials	NEW	15,217	NEW	$2,790,797	NEW	0.46%
CWI	State Street SPDR MSCI ACWI ex-US ETF	NEW	73,730	NEW	$2,648,381	NEW	0.44%
ASB	Associated Banc-Corp Financial Services	Held	100,421	0	$2,586,844	+0.2%	0.43%
MCD	Mcdonalds Corp Consumer Cyclical	Added	8,412	+1,086	$2,570,959	+15.5%	0.43%
SCHW	Schwab Charles Corp Financial Services	Added	25,183	+1,738	$2,516,033	+12.4%	0.42%
AMD	Advanced Micro Devices Inc Technology	Added	11,742	+2,330	$2,514,666	+65.1%	0.42%
VIG	Vanguard Dividend Appreciation ETF	Reduced	11,357	-50	$2,496,041	+1.4%	0.41%
ABBV	AbbVie Inc. Healthcare	Reduced	10,869	-416	$2,483,457	−5.0%	0.41%
BX	Blackstone Inc. Financial Services	Added	15,985	+3,346	$2,463,927	+14.1%	0.41%
DIS	Walt Disney Co Communication Services	Added	19,320	+2,191	$2,198,036	+12.1%	0.36%
IBM	International Business Machines Corp Technology	Reduced	7,313	-163	$2,166,183	+2.7%	0.36%
TRV	Travelers Companies, Inc. Financial Services	NEW	7,340	NEW	$2,129,040	NEW	0.35%
GLIX	Lazard Listed Infrastructure ETF	NEW	84,500	NEW	$2,103,881	NEW	0.35%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.