Rollins Financial

CIK

1853019

Location

ATLANTA, GA

Portfolio Value

Small $408,656,936

Diversification

Diversified

Filing Date

Global Rank

#3,002 / 7,036 ▲ 260 · as of Sep 2023

Top Industry

Consumer Electronics 26.0%

Period ended 3 years ago

Filed Nov 9, 2023 · 2y

11 quarters · since Dec 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Sep 30, 2023, never from the firm's own description.

Style

Concentrated

The top 10 positions are 77.2% of the book (60%+)

Turnover

Medium turnover

34.7% over the last four quarters (30% to under 100%)

Horizon

Medium horizon

Value-weighted holding period 11.0 quarters (4 to under 12)

Closest benchmark: the Nasdaq-100 as of 2023-09-30, active share 63.2%; sector active share 40.7% against the combined 13F book's sector weights.

Over time 11 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

105 tracked positions · as of Sep 30, 2023 · Δ vs Jun 30, 2023

Top Position

14.7%

−1.9 pts

Top 5

53.0%

−3.4 pts

Top 10

77.2%

−1.1 pts

HHI

767

Diversified−59

Portfolio Trend

11 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2023

Sector	% Portfolio	Value	Positions
Unclassified	45.2%	$184,578,032	56
Technology	23.9%	$97,517,610	8
Consumer Cyclical	14.2%	$58,190,682	6
Communication Services	8.2%	$33,498,131	5
Financial Services	5.3%	$21,739,232	9
Consumer Defensive	1.1%	$4,686,974	5
Industrials	0.6%	$2,379,798	3
Healthcare	0.6%	$2,322,013	6
Energy	0.5%	$2,136,600	2
Utilities	0.3%	$1,294,482	2
Real Estate	0.1%	$290,216	2
Basic Materials	0.0%	$23,166	1

Last Quarter's Activity

Export CSV

Sep 30, 2023 vs Jun 30, 2023

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
BAC	Bank Of America Corp	+128,009	392,921	$10,758,176
TQQQ	ProShares UltraPro QQQ	+120,845	218,501	$7,783,005
SCHG	Schwab U.S. Large-Cap Growth ETF	+92,235	230,804	$16,784,066
PRF	Victory Portfolios II	+61,111	78,010	$2,482,278
AMZN	Amazon Com Inc	+58,263	209,585	$26,642,445
SOXL	Direxion Daily Semiconductor Bull 3X Shares	+51,425	94,755	$1,788,026
KO	Coca Cola Co	+49,854	54,015	$3,023,759
QQQ	Invesco Qqq Trust, Series 1	+36,613	167,805	$60,119,497
GOOGL	Alphabet Inc.	+34,351	165,348	$21,637,439
ROKU	Roku, Inc	+31,233	38,568	$2,722,515
UPST	Upstart Holdings, Inc.	+30,072	37,692	$1,075,729
NEAR	iShares Short Duration Bond Active ETF	+28,965	75,820	$3,782,659
AAPL	Apple Inc.	+27,644	339,672	$58,155,243
TSLA	Tesla, Inc.	+24,582	109,225	$27,330,279
DNP	Dnp Select Income Fund Inc	+14,455	44,805	$426,543
SPHQ	Invesco S&P 500 Quality ETF	+12,040	75,542	$3,780,121
MSFT	Microsoft Corp	+11,248	116,170	$36,680,677
KMI	Kinder Morgan, Inc.	+11,042	56,088	$929,939
FNDX	Schwab Fundamental U.S. Large Company ETF	+6,889	49,488	$2,769,848
QQQM	Invesco Ltd.	+6,033	36,806	$5,425,572
META	Meta Platforms, Inc.	+5,490	28,524	$8,563,190
EPD	Enterprise Products Partners L.P.	+5,409	44,087	$1,206,661
HD	Home Depot, Inc.	+3,807	8,873	$2,681,065
IYW	iShares, Inc.	+3,540	70,554	$7,402,525
DFAT	Dimensional U.S. Targeted Value ETF	+3,110	16,477	$752,834
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
SSO	ProShares Ultra S&P500	−54,530	38,561	$2,058,386
QLD	ProShares Ultra QQQ	−33,283	40,581	$2,408,482
IQLT	iShares MSCI Intl Quality Factor ETF	−12,921	49,084	$1,649,713
IVW	iShares S&P 500 Growth ETF	−10,332	108,090	$7,395,517
FNDF	Schwab Fundamental International Equity ETF	−9,744	94,133	$2,981,192
SCHE	Schwab Emerging Markets Equity ETF	−7,881	20,457	$489,740
DLN	WisdomTree U.S. LargeCap Dividend Fund	−6,002	27,588	$1,696,386
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	−5,291	73,012	$4,328,151
SCHD	Schwab U.S. Dividend Equity ETF	−3,948	56,969	$4,031,132
SHY	iShares 1-3 Year Treasury Bond ETF	−3,798	13,654	$1,105,564
ITOT	iShares Core S&P Total U.S. Stock Market ETF	−3,032	101,492	$9,559,531
IJR	iShares Core S&P Small-Cap ETF	−2,902	6,182	$583,148
IYJ	iShares U.S. Industrials ETF	−2,195	3,857	$389,132
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	−2,046	4,120	$287,493
PPA	Victory Portfolios II	−1,699	3,381	$269,803
—		−1,579	11,519	$1,036,364
SCHF	Schwab International Equity ETF	−1,524	9,250	$314,130
SO	Southern Co	−1,269	12,524	$810,553
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	−1,268	26,852	$2,774,348
IJH	iShares Core S&P Mid-Cap ETF	−1,100	3,865	$963,737
JNJ	Johnson & Johnson	−895	4,152	$646,674
SPY	Spdr S&P 500 ETF Trust	−881	7,877	$3,367,259
DUK	Duke Energy CORP	−852	5,483	$483,929
IYH	iShares U.S. Healthcare ETF	−635	4,592	$1,240,161
MOAT	VanEck Morningstar Wide Moat ETF	−415	47,418	$3,596,181
No positions match the current search.

New Positions

Positions the filer opened this quarter

10 positions

Ticker	Company	Shares	Value
UPS	United Parcel Service Inc	6,293	$980,889
ADP	Automatic Data Processing Inc	2,960	$712,116
FISV	Fiserv Inc	4,577	$517,017
NVO	Novo Nordisk A S	3,526	$320,654
MA	Mastercard Inc	578	$228,835
GE	General Electric Co	2,065	$228,285
MRK	Merck & Co., Inc.	2,206	$227,107
ANET	Arista Networks, Inc.	1,219	$224,210
AMD	Advanced Micro Devices Inc	2,135	$219,520
UNH	Unitedhealth Group Inc	428	$215,793
No positions match the current search.

Sold Out

Positions the filer fully exited

11 positions

Ticker	Company	Shares	Value
TFC	Truist Financial Corp	19,451	$590,337
QQQJ	Invesco Ltd.	15,698	$410,345
IEFA	iShares Core MSCI EAFE ETF	4,191	$282,892
IXJ	iShares Global Healthcare ETF	3,104	$263,808
SDY	State Street(R) SPDR(R) S&P(R) Dividend ETF	2,073	$254,108
—		6,740	$249,919
FOUR	Shift4 Payments, Inc.	3,641	$247,260
XLF	State Street Corp	6,739	$227,171
D	Dominion Energy, Inc	3,994	$206,849
TSCO	Tractor Supply Co	920	$203,412
IEMG	iShares Trust	4,675	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

105 tracked positions · $408,656,936 total · filing declares 105 positions · $408,658,222 · as of Sep 30, 2023

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 105 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
QQQ	Invesco Qqq Trust, Series 1	Added	167,805	+36,613	$60,119,497	+24.0%	12	before history	14.71%
AAPL	Apple Inc. Technology	Added	339,672	+27,644	$58,155,243	−3.9%	12	before history	14.23%
MSFT	Microsoft Corp Technology	Added	116,170	+11,248	$36,680,677	+2.7%	12	before history	8.98%
TSLA	Tesla, Inc. Consumer Cyclical	Added	109,225	+24,582	$27,330,279	+23.3%	12	before history	6.69%
AMZN	Amazon Com Inc Consumer Cyclical	Added	209,585	+58,263	$26,642,445	+35.1%	12	before history	6.52%
GOOGL	Alphabet Inc. Communication Services	Added	165,348	+34,351	$21,637,439	+38.0%	12	before history	5.29%
SCHG	Schwab U.S. Large-Cap Growth ETF	Added	230,804	+92,235	$16,784,066	+61.6%	12	before history	4.11%
BAC	Bank Of America Corp Financial Services	Added	392,921	+128,009	$10,758,176	+41.5%	12	before history	2.63%
ITOT	iShares Core S&P Total U.S. Stock Market ETF	Reduced	101,492	-3,032	$9,559,531	−6.5%	12	before history	2.34%
META	Meta Platforms, Inc. Communication Services	Added	28,524	+5,490	$8,563,190	+29.5%	12	before history	2.10%
TQQQ	ProShares UltraPro QQQ	Added	218,501	+120,845	$7,783,005	+94.4%	3	unpriced	1.90%
IYW	iShares, Inc.	Added	70,554	+3,540	$7,402,525	+1.5%	12	before history	1.81%
IVW	iShares S&P 500 Growth ETF	Reduced	108,090	-10,332	$7,395,517	−11.4%	12	before history	1.81%
IXN	iShares Global Tech ETF	Added	98,861	+2,146	$5,718,120	−4.9%	12	before history	1.40%
QQQM	Invesco Ltd. Financial Services	Added	36,806	+6,033	$5,425,572	+16.0%	10	before history	1.33%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Reduced	73,012	-5,291	$4,328,151	−9.4%	12	before history	1.06%
SCHD	Schwab U.S. Dividend Equity ETF	Reduced	56,969	-3,948	$4,031,132	−8.9%	12	before history	0.99%
NEAR	iShares Short Duration Bond Active ETF	Added	75,820	+28,965	$3,782,659	+62.4%	12	before history	0.93%
SPHQ	Invesco S&P 500 Quality ETF	Added	75,542	+12,040	$3,780,121	+18.0%	12	before history	0.93%
MOAT	VanEck Morningstar Wide Moat ETF	Reduced	47,418	-415	$3,596,181	−5.8%	4	unpriced	0.88%
SPY	Spdr S&P 500 ETF Trust	Reduced	7,877	-881	$3,367,259	−13.3%	12	before history	0.82%
XLK	State Street(R) Technology Select Sector SPDR(R) ETF	Added	20,159	+623	$3,304,664	−2.7%	12	before history	0.81%
KO	Coca Cola Co Consumer Defensive	Added	54,015	+49,854	$3,023,759	+1106.7%	4	$60.02	0.74%
FNDF	Schwab Fundamental International Equity ETF	Reduced	94,133	-9,744	$2,981,192	−11.1%	3	unpriced	0.73%
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	Reduced	26,852	-1,268	$2,774,348	−7.0%	11	before history	0.68%
FNDX	Schwab Fundamental U.S. Large Company ETF	Added	49,488	+6,889	$2,769,848	+12.9%	4	unpriced	0.68%
ROKU	Roku, Inc Communication Services	Added	38,568	+31,233	$2,722,515	+480.3%	2	$74.26	0.67%
HD	Home Depot, Inc. Consumer Cyclical	Added	8,873	+3,807	$2,681,065	+70.4%	12	before history	0.66%
PRF	Victory Portfolios II	Added	78,010	+61,111	$2,482,278	+348.8%	6	unpriced	0.61%
QLD	ProShares Ultra QQQ	Reduced	40,581	-33,283	$2,408,482	−49.4%	12	before history	0.59%
JPM	Jpmorgan Chase & Co Financial Services	Added	16,307	+1,043	$2,364,841	+6.5%	12	before history	0.58%
QUAL	iShares MSCI USA Quality Factor ETF	Added	17,504	+1,960	$2,306,852	+10.0%	12	before history	0.56%
SSO	ProShares Ultra S&P500	Reduced	38,561	-54,530	$2,058,386	−62.0%	12	before history	0.50%
SOXL	Direxion Daily Semiconductor Bull 3X Shares	Added	94,755	+51,425	$1,788,026	+66.2%	3	unpriced	0.44%
DLN	WisdomTree U.S. LargeCap Dividend Fund	Reduced	27,588	-6,002	$1,696,386	−20.6%	12	before history	0.42%
IQLT	iShares MSCI Intl Quality Factor ETF	Reduced	49,084	-12,921	$1,649,713	−25.3%	12	before history	0.40%
VTV	VANGUARD VALUE INDEX FUND	Reduced	11,141	-124	$1,536,678	−4.0%	12	before history	0.38%
VUG	VANGUARD GROWTH INDEX FUND	Added	5,374	+167	$1,463,393	−0.7%	12	before history	0.36%
COWZ	Pacer US Cash Cows 100 ETF	Reduced	25,174	-55	$1,244,350	+3.0%	4	$47.51	0.30%
IYH	iShares U.S. Healthcare ETF	Reduced	4,592	-635	$1,240,161	−15.3%	12	before history	0.30%
QTEC	First Trust NASDAQ-100-Technology Sector Index Fund	Added	8,438	+136	$1,225,788	+0.3%	12	before history	0.30%
EPD	Enterprise Products Partners L.P. Energy	Added	44,087	+5,409	$1,206,661	+18.4%	5	$25.81	0.30%
CAT	Caterpillar Inc Industrials	Added	4,288	+658	$1,170,624	+31.1%	11	before history	0.29%
SHY	iShares 1-3 Year Treasury Bond ETF	Reduced	13,654	-3,798	$1,105,564	−21.9%	6	unpriced	0.27%
UPST	Upstart Holdings, Inc. Financial Services	Added	37,692	+30,072	$1,075,729	+294.2%	2	$36.71	0.26%
NVDA	Nvidia Corp Technology	Added	2,439	+109	$1,060,940	+7.6%	11	before history	0.26%
		Reduced	11,519	-1,579	$1,036,364	−15.5%	12	before history	0.25%
UPS	United Parcel Service Inc Industrials	NEW	6,293	NEW	$980,889	NEW	1	$172.61	0.24%
IJH	iShares Core S&P Mid-Cap ETF	Reduced	3,865	-1,100	$963,737	−25.8%	12	before history	0.24%
KMI	Kinder Morgan, Inc. Energy	Added	56,088	+11,042	$929,939	+19.9%	10	before history	0.23%

Showing the top 50 of 105 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.